Event as a Tourism Product
hi my name is Dr Muhammad S Khan and I an assistant professor in the Department of Commerce aligar Muslim University aligar and as we are now in week four of this business tourism course so I'll take you with me and we'll discuss several aspects related to event management event styling event designing and how event uh is a tourism product so without any further Ado let us uh begin and uh to like just introduce this particular video we'll go with the introduction the types of Tourism events event based tourism products example in specific in India event tourism Market Outlook from 2024 to 2034 and lastly we'll be concluding this particular video so uh to begin the tourism world is dynamic and has evolved in many ways and one of the many changes is the increase in event tourism now more than ever travelers from all age groups are choosing to attend or participate in events to enhance their travel experiences people from all age groups all type of communities all type of societies everyone is traveling everyone loves to travel and this you know the social media the trends of social media posting pictures in social media this has created a whole new territory of uh tourism so from sporting events to music festivals and conferences meetings to outstation weddings tourism events have become an integral part of the industry uh event tourism provides Travelers with unique and memorable experiences and brings significant economic and social benefits to the host destination event tourism can generate revenue for residents create new job opportunities and promote the local culture and tradition of the destination it's time to explore event tourism in more detail I'll talk about the benefits of event tourism uh for both Travelers and destinations the different types of event that fall under the umbrella of event tourism and the challenges and opportunities involved in planning and hosting successful events whether you are a traveler looking for a new adventure or a destination seeking to boost your tourism industry this course will provide valuable insights into the exciting world of event tourism this uh valuable and drastically growing segment in tourism is beneficial for both event organizers as well as tourists so uh as I just told you that there are different types of events um you know so let us just categorize that or discuss those different types of Tourism events so at the very first we have cultural or Festival events so uh these events include celebrations exhibitions and festivals that showcase the culture and traditions of host destination uh under the head of examples we are going to discuss uh several examples of what kind of cultural and festival and different kind of sment we do have uh next is sports event tourism uh Sports tourism exhibition is one of the fastest growing tourism in this travel industry trust me yeah the you know the craze for uh sport tourism The Craze to watch uh soccer matches and cricket matches live uh in this Stadium uh it's it's going Bonkers now it has been observed that more and more Travelers are interested in sports activities or events during their shps this may or may not be the main objective of travel of course uh sports events are of different types and varieties and attract participants and Spectators they are Mega sports events such as the Olympics World Cup NBA IPL and many other smaller events like marathons relay races run for charity and other events also comes under this category such tourism also calls for infrastructure development and other economic benefits uh next business events which of course we have will will be talking about majorly for so business events tourism which we popularly you know call it as mice mice is an acronym for meetings incentives conferences and exhibitions or events in that case uh it's a more limited and focused subset of regular tourism people are still at their job and are getting paid but are doing so away from their workplaces so what do you want do you like a vacations fully funded by your organization of course we all love such kind of things so such events you know are good for networking marketing and education business event tourism uh in comparison to Conventional tourism involves a smaller segment of the population with distinct objectives and extra Freedom of Choice limiting limitations imposed by the commercial components business tourist destinations are far more likely to be locations that have been heavily developed for corporate purposes like cities industrial regions Etc we all want peace we all love peace and if business ters are giving us that kind of pain peace in a location why not why not we all love exploring new places peaceful places business tourism business event you know are a great thing for that now a typical business tourist is wealthier than a typical Leisure visitor and are anticipated to spend more money uh next we'll move to music and entertainment events uh music and entertainment event uh this is the fastest growing travel Trend observed in the new tradition the genz especially we can see people traveling miles and miles to watch their favorite performance perform live on the stage uh music tourism is basically a subset of the vaster category of Tourism called cultural and Festival tourism which encompasses travel to observe the festival focusing on the theme of food beverage movie and literature these festivals includes concerts theater festivals comedy shows and other entertainment shows so even in India you know there's a rush for these music and entertainment events people are spending monies and thousand of rupees uh to just to attend a standup uh comedy show right so this as I earlier told you the uh Advent of social media has completely changed the way people behave and the way uh they act especially the genz uh moving on next uh categorization we have spiritual and religious tourism these events include pilgrimage religious festivals and other spiritual Gatherings organized around people's religious and spiritual beliefs and we are uh you know India is a land for such kind of spiritual and relish tourism people from all the corners of the world come here similarly Hajj and umra you know are the biggest examples of religious tourism people from all the uh World Muslim people from all the world they gather in the holy city of makah and Madina for the purpose of Haj and um these this this category is spiritual and religious tourism and next one is travel trade shows so uh travel trade shows are where suppliers get to meet their buyers on an individual basis like Auto exporing we are having these things in Noida in India especially in in Delhi we are having such kind of shows uh in that pragati Medan or their exporters are meeting importers and their buyers Etc the destinations accommodations and attractions are suppliers travel trainers buyers such events are 2 three days long and uh are most often made up of short appointments with suppliers these St shorts are also popularly known as travel exhibitions now uh I'll I'll take you to the examples of you know event based tourism products in India so India is a rich country in culture we all know that in culture and also history and it has many event based tourism products that are popular with visitors here are some examples of event based tourism products in India Diwali Festival we all know what is Diwali it's one of the biggest festivals in India and it's celebrated by uh Hindus all over the country okay it's famous for the firework displays the elaborative lights the festive atmosphere Etc uh next the Festival of holy so it's another big Festival in India that is celebrated by Hindu all over the country and I should say across the globe it's it's again famous for vibrant colors music and dance and is popular destination and is it's a popular destination for visitors who come to experience the energy and excitement of this unique celebration you know uh people are coming to attend Mega holy parties so these these all have become kind of an event from people for people across the globe uh next it's like next example I want to quote for the pushkar camel fair this annual feir is held in the town of pushkar and Rajasthan and is famous for its vibrant color music and camels it is a popular destination of for visitors who have come to experience the energy and excitement of this unique talent so it's an amazing Extravaganza a feast to the eyes uh in the pushka camel Fair uh next International Kite Festival in Ahmedabad I have chosen this another example so this Annual Festival is held in Ahmedabad and is famous for its elaborate kites music and food it is a popular destination for visitors who come to experience the energy and excitement of this unique event and one more example like this olum Festival in Kerala this Annual Festival is celebrated by the people of Kerala and is famous for its elaborative Feast music and dance you know it's again a popular destination for visitors who come to experience the energy and excitement of this unique celebration now uh I'll take you with me to a report right uh a report about even tourism Market Outlook from 2024 to 2023 right so uh according to this particular report uh you know this year on-year growth of 4.5% 4.1% sorry uh the global event Market tourism Market size is estimated to reach US dollar 1.63 trillion in in 2024 so over the forecast period Global uh demand for event tourism is projected to rise at a 4.3% cagr taking the overall Market valuation to a staggering US dollar 2.38 trillion by
2034 the dynamic tourism sector has evolved in different ways during the last several decades and one of the many changes is the rise in event tourism today travel enthusiasts of all age groups are choosing to attend events to improve their travel experience as we just discussed in the very beginning right several factors are expected to drive the growth of the event tourism market during the assessment period uh these include the growing desire for experiential travel where events serve as a focal point for cultural immersion entertainment and social interaction okay uh events uh such as festivals concerts Sports tournaments conferences and exhibitions act as magnets drawing tourists seeking authentic and diverse experiences uh this is putting the event tourism sector into the spotlight and the trend will likely continue through 2034 destinations around the world are Str strategically investing in infrastructure and marketing to attract events leveraging cultural heritage natural beauty and unique offerings this is expected to help them draw in more tourists seeking One of a Kind experiences the event tourism Market is expanding to cater to a wide spectrum of interests and preferences from music festivals and sports event to culinary Gatherings and Niche cultural celebrations as a result a steady cagr has been predicted for the Target industry uh now uh uh let us just uh go Point by point on the other factors boosting growth of the event tourism industry uh at the very first we have globalization of events as we know world is a global village now so the events are globalized now right like I certain in India know about the different kind festivals happening in Spain and Canada and Brazil so this is one of the factors boosting growth of the event tourism next the evolving consumer preferences and an increased focus on unique experiences everybody wants to have a unique experience people are traveling specifically uh searching for Unique experiences they they want to uh do something which nobody has done the evolving consumer preferences and an increased focus on unique experiences next surging popularity of event tourism due to the aure of unique experiences it offers to Travelers increasing interest in sports and event tourism again the same thing we discussed the convergence of Technology social media and a desire for immersive memorable experiences of course as I earlier said that social media has led to you know a lot of things happening around us okay people just want to have some memory some experiences uh and uh the uh you know upgradation of Technology having amazing cameras in your hands in the form of your phone next rise in business event travel next increasing influence of social media increase next increasing government investments in developing and transforming event hosting destinations next growing popularity of events like the Olympic Games among travel enthusiasts uh next favorable government support for the event tourism sector as it helps to boost the economy next Rising number of music concerts and trade shows it's rising it it is rapidly rising and uh lastly development of new event hosting destinations like be every destination which has something to offer they are trying trying to uh just develop as an event hosting destinations with cultural halls and you know big party halls and meeting rooms and meeting halls and some natural resources where you can come we can have a meeting you can have a a conference and you can enjoy along with your friends or families right uh next I want to talk about the global event tourism Trends so so the the current trends these are the current trends that Wellness tourism integration in event planning well what is Wellness tourism it's about you know wellness retreats like people come to India to meditate especially in the region of utarak to meditate uh specifically for yoga so there are several yoga centers meditation centers so people what they are doing they are integrating this whole Wellness tourism uh into their even planning they are coming to India for example for a particular reason and it's an opportunity for them so just they are just joining these two things together uh next growing interest in experiential travel what is experiential travel it's about experiencing new things like culinary tourism is one example of that uh culinaries it's about food okay uh people come to different go to different countries like for example people coming to India in a group just to taste the different uh Delicacies of India they are traveling they are travel agents who actually are you know designing such kind of groups such kind of travel where people are moving and people are just eating things like India has to offer like for example they are in Mumbai they are in New Delhi they are in japur and they are trying Delicacies of those places so number two is growing interest in experiential travel next technology integration in event tourism and the rise of hybrid events what are hybrid events well it's like some people are attending in physically and some in a virtual form all right and with the this augmentation reality a uh you know inclusion of AR with the help of Technology things have changed like sitting in another place you can have a firstand of experience not on an screen but in front of your eyes what is happening next Rising focus on exploring new cultures locations and events again this uh people they now want to explore new cultures they now want to go to new locations and what new events have to offer and robust growth of business event tourism Rising popularity of virtual tours this is again a current Global tourism Trend and collaborations and Partnerships between event organizers communities and local companies as I just told you that globalization has made this whole world you know a global village so there are collaborations easier collaborations and Partnerships between the organizers the communities local companies which uh is one of the uh current Global trend of Tourism uh next I would like to discuss the key tactics that are set up to help event tourism companies to stay ahead in this we have a shift toward online booking platforms to make it easy and more convenient for customers to research and book whatever Services they want next take maximum benefit of social media platforms and celebrity endorsement to reach a wider audience next use advant Advanced Technologies like a AV AR augmented reality and virtual reality which which we call VR we have VR headsets for that okay you are sitting in India and you are experiencing something going in Japan or something going in America with the help of this viral reality you are sitting here physically and you are transported to another land with the help of technology and uh another tactic is to implement flexible booking and refund policies so these tactics uh will help the event tourism companies to stay ahead and according to that report only what are the event tourism industry Dynamics well I'll go uh Point by point on these so under the these Dynamics the first thing is embracing Innovative Tech solutions for seamless event planning the global market is experiencing a significant surge due to the widespread adoption of innovative technological solutions that streamlined event planning processing these Tech advancements such as virtual event platforms data analytics mobile event apps and immersive experiences have revolutionized the way events are organized and executed for instance the integration of virtual and augmented reality in event planning allows for immersive experiences enabling remote attendees to participate actively similarly data analytics tools provide valuable insights into attendee preferences and behavior aiding organizers in crafting tailored experiences and and mobile event you know mobile apps the event apps they offer convenience allowing participants to access schedules maps and realtime updates seamlessly you can just be on your phone and you can be connected to everything what is happening in real time where uh right now what at what you know uh stage your program is going so this T driven approach not only enhances event engagement but also optimizes operational efficiency the TD approach helps to attract a broader audience improves event outcomes and fosters innovation in the industry this in turn will likely Drive the growth of the event tourism Market uh under Dynamics next uh is tailoring events to individual preferences we all love you know uh that anything any kind of thing tailor to our preference didn't you love right we all love we all want things so the global event tourism Market has been significantly influenced by the shift towards tailoring experiences to individual preferences this trend recognizes the diverse interests and desires of Travelers leading to personalized events that cater to specific preferences music festivals like Kella and pomor land of course then not happening in India curate unique experiences by offering various stages featuring different music genres art installations and culinary options they allow attendees to craft their personalized Festival Journey you can do it according to your own wish whatever you want sporting events such as marathons or extreme sports competitions offer participants a choice of events or categories tailored to their skill levels and interests this customization not only enhances attendee satisfaction but also drives engagement and loyalty fostering a deeper connection between the event and its participants the global event tourism Market continues to thrive by offering bepoke experiences that resonate with individual preferences this is expected to contribute to sustained growth and Innovation within the industry and lastly strategic alliances between event organizers and local firms well they are pivotal drivers of global global event tourism market growth these collaborations Foster symbiotic relationships enabling event organizers to tap into local expertise resources and network while offering companies an opportunity for increased visibility and economic benefits event organizers often partner with local accommodations restaurants transport services and attractions to create comprehensive packages for attendees enhancing the overall event experience such alliances not only ensure seamless Logistics but also promote the destinations as an attractive hub for tourism bolstering the local economy through increased visitor spending uh collaborations facilitate cultural exchange showcase a Region's unique offerings and contribute to sustainable tourism development by fostering Community engagement and support as a result the Strategic Partnerships between event organizers and local companies play a fundamental role in driving the success and expansion of the global event tourism market so to conclude uh I'll just take it from the top that we discussed how an event is a tourism product in the very beginning next we moved on to different types of you know tourism events uh further the event based tourism example in India were discussed or I just presented it to you and lastly a discussion on event tourism Market Outlook from 20123 to 2024 was done which kind of uh gave us you know some uh predictions and what is suited for an organization Etc and uh these are the references for the text which was there so uh thank you very much we'll meet in another video [Music]
2025-03-26 13:53
