How to Run TikTok Ads 2021 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to be going through tiktok ads step by step the a to z everything you need to know to launch your first ad on the platform today now we're currently using tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount of new revenue for our clients at the moment using the platform i cannot wait to bring this to you guys today it's been a long time coming i've got a presentation ready for you we're going to jump onto it in a second but before we do i want to announce a quick competition on this video now for every one in 100 people that comment down below with their goals for running tik tok ads right now i'm going to give you the chance to win a completely free strategy call with me for an hour where we'll run through anything you want to run through we break down your strategy how you can increase your revenue how you can increase your roads on whatever platform you're using we're gonna jump on that call we're gonna make that happen for you so enter that competition let's get started with this no bs implementable training but do me a favor stop what you're doing right now whatever it is shut down your tabs take some notes and pay attention and take action on what you learned today let's get started okay so tick-tock ads training first of all let's start off with some data we need to understand the opportunity here now tik tok was the most downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year almost 4x in user revenue now take top ranks as the second biggest app in consumer spend above youtube disney plus and netflix this is probably the uh the biggest stat on this screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so it's a monumental opportunity for people and businesses to sell their products on the platform how many times have you spoken to someone they've said ah i found that product on tick tock it's happening a lot these days so let's jump on to how you can actually make the most of that so this is the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns we have ad groups we have ad creative and then landing pages to break these down one by one tick doc ads manager is where you manage your ticktock advertising account similar to the facebook ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising objectives and formats we then have ad group which is target audiences ad placements budget and the bidding then we have the ad creative which is the text and the video that will appear on our apps what we're physically seeing then finally our landing page and this is the destination url that we are driving our potential customers too this is the place where they will actually buy our products or service so when you actually have your tick tock ad account up and running this is kind of what the format will look like we have our ad manager at the top we have campaigns beneath that then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple audiences and inside those audiences we may even be testing out multiple different ad creatives as well so what are the actual creative the the creative formats that we can use on tick tock well we have top view on the left hand side here which is like a full-size video which shows up when we launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and very large brands use these and again these come up right at the start of launching the app and it takes over the entire screen then have in feed ads this is what we're going to be going through today and what most businesses are actually using to generate the most revenue from tick tock we have branded hashtag challenges so if we want to launch a challenge on the platform and then finally branded event so we want to have our own branded stickers on uh on tick tock itself so people can use them when they're creating their own content but as i said in feed ads it's the ad format we use for our tiktok ad clients at the affluent agency and we're literally generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to show you today so without further ado let's jump straight on to the tick tock advertising platform okay so the first thing we're going to do is go over to ticktock.com forward slash business i'm just going to zoom in here so you can see everything on screen and we're then going to go ahead and create a new account so if we click create now i'm actually logged in on one of our employees uh our ad specialist tom's account at the moment and so i already have an account but you're just going to go through a really really simple account creation process where we put in your business name and you'll be prompted to set up a business center account so once you've done that you're going to be sent straight through to the business center and i'm just going to show you a few crucial things on here and the first thing is you may or may not be promote are prompted to create an ad account when you first create your account um so the first thing we need to do is actually create an ad account so we go down on the left hand side here on our navigation bar and we click add accounts uh what we need to do is hit add add account create an ad account and then we can create our own or first ad account that we're going to start advertising on remember this is the place where all of our ads will be hosted so we want to have an ad account for every business we are advertising for so if you're a marketing agency you want a different ad account for every separate business that you work with okay the next thing i want to show you on here is members so if you have team members within your company you can invite them here by hitting invite member you can add them as an admin or standard and then you can go through typing in their email address and adding them to your business manager so they can log in to their ticktock business center and have access to everything that you do on your rent so once we're on the business center and we have an ad account set up we need to go over to that ad account so we click this button here open in tick tocks ad manager we're gonna be brought straight through to an individual ad account okay so the first thing we see is the dashboard i'll come back to this later on this is where we can review all of the data on this ad account so uh the campaign the genders that are reacting to our ads the amount we're spending and how much money we're making of course um but the first thing we're actually gonna do before we create our first tiktok ad is go over to assets and then event what we need to do when we are advertising on any platform is make sure we have a pixel code or a tracking code set up now for those of you that don't know or haven't advertised before and don't know what a pixel is a pixel is a simple code that goes into the header of your or your client's website and it allows us to track what our potential customers actually doing on our website and in this instance we really want to track when they have converted so when they have purchased one of our products if we're advertising for an e-commerce based business for example so we're going to choose a website pixel and we're going to hit manage and we're then going to create a pixel we're going to name this pixel let's just say this is affluent co this is just a test add account i've created here i mean we can either manually install this pixel code or we can install the code by a third-party tool so if we're using a website like shopify or google tab managers installed on the website then we can install the pixel code with relative ease just by clicking one of these options but for any of you that are installing this manually and it's good to learn how to do this manually just click this hit next and we're going to use standard mode if you're a developer you can click this here and this is the code that we're actually going to copy so we need to do is hit copy and we're going to add that to the header of our website so it's on all of the pages on our website so we can track when people are actually on the page so if we hit complete and set up rules this is where we're able to actually set up events so if we're an ecommerce business we can hit click e-commerce events and we can set up all of the events that we actually want to track on our website so whether our users have viewed content they've added a product to cart they've placed an order or they've completed a payment and we can also set up custom events as well so we can use a whole bunch of drop downs here and name this custom event we can even add a value to that so we can start tracking revenue too i'm going to keep this super simple do all of the default um e-commerce events we're going to hit next and here we are actually able to set up these tracking events so for example we have view content add to cart place an order and complete payment which are all the default e-commerce tracking events and the first thing we need to do is actually put in our website url um so make sure you put that in there i'm not going to put it in right now because i don't want this dummy pixel installed on my website hit update and then we need to choose what we want our trigger to be for each of these events so we can do click events so when somebody clicks something on our website destination url so when somebody visits a certain website either side of the url or a certain page on a website that will trigger the event or a pop-up event when a pop-up comes up on our website now the most common is destination url and it's also the most easy setup for beginners so we need to go ahead and set this up each of these events for now i'm just going to set up complete payment uh because i don't have the time to go for release today so uh destination url we'll click that we're gonna hit add break the browsing rule and so what we're now doing is we're gonna say when the page url contains this keyword so we need to make sure this matches the url at the top of our page so example if we want to add the pixel to this page okay on this website the tick tock website we could do events underscore manager and then this is going to know when we're on this page specifically it's going to trigger this event but normally it's going to be your thank you page so we're going to add the keyword thank you in there or whatever is relevant to your url and again go ahead and make sure we set up for the others and we're going to hit complete okay now um oh it's not going to let me do that so let's just do that really quickly let's do i'm just going to do that okay i'm going to go ahead and set this up super quickly just so it actually lets me but of course this will need to be relevant to your company okay no tick tock i don't want to give you feedback right now okay complete successfully created okay so that is pretty much the basics for a facebook pixel we need to actually track data um i can possibly go through some more of this in more detail in the future if you want me to create a more in-depth uh pixel video then let me know in the comments below but for now let's go ahead and create our first campaign so we're going to hit on campaigns and we're then going to hit create okay we can click create tick tock here right here um so let's go ahead and we can either choose simplified mode or we can choose advanced mode custom mode okay now simplified mode is really for beginners i'm going to teach you in custom mode because if you can do things in custom mode from the get go you're going to be a much better advertiser in the long run and it really isn't that complicated so we then we first of all get to choose our advertising objectives and if you if you've advertised on facebook before this will look very very familiar to you so this is what we get where we're going to choose what we want to achieve out of our ads do we want to reach as many people as possible do we want to send traffic to our website do we want app installs video views to generate leads or do we want to get conversions now we're going to click conversions here now for the majority of businesses where you're getting a potential customer to take a specific action especially e-commerce we want to select conversions making sure we have the relevant events set up from our pixel we're going to name this campaign make it something memorable so this is going to be let's say uh product purchases or bookings for example okay um and we can then choose whether we want to split tests similar to facebook where we want to test two different ads next to each other and whether we want to set up campaign budget optimization now this means that we're going to optimize the budget on a campaign level but we actually are going to optimize our budget on an ad group level because it gives us more control and we're going to set no budget limit on the actual campaign level because we're going to set our budget at an ad group level so we're gonna hit continue and then name this ad group so this is the ad group is where we actually create our audience so who we're actually wanting to target with our ad so i'm gonna name this i'm just to use a booking dad and we're going to target uh flyers okay or travelers okay and we're going to choose our promotion type so we're driving people to our website we're going to select our pixel that we just created and our optimization event which is going to be complete payment now this is just showing me this alert right now because we haven't actually had any payments on here yet because this is our first uh our first ad we've created we're going to go down we're going to go on to placement and we're going to select placement so placement is simply where tick tock is actually showing our ad to our potential customers and i'm going to get rid of news feed app series and tangled these are just third-party apps that tick-tock are partnered with that they will show your add-on as well but if i'm advertising on tick tock i want my ads to show purely on tik tok so i'm just gonna take that there here we can select user comments or video downloads so we're essentially allowing people to either download our ad or comment on the ad i would recommend keeping these because we want people to engage with our ad as much as possible if they download it there's a possibility they're going to share it with their friends as well we don't have creative type so do we want to select automatic automated creative optimization and this means that tick tock will optimize our ad and change and tweak our creative based on how people are responding to it i like to keep this off although if you're messing around or you're testing out a bunch of different uh creatives for your business you've got a lot of budget and then you can turn this on and play around with this beginners let's keep this off and then we go down to targeting so the first thing is audience now audience these are custom audiences you'll be familiar with these if you've had advertised on facebook before so these can be retargeting audiences look-alike audiences and we're not going to play around with these as a beginner um but if you are a business that's getting multiple sales you're already advertising on other platforms i would recommend you going ahead and creating some custom audiences making sure that you're retargeting from the get-go we're going to go down to demographic so so location is of course self-explanatory this is where we can select the countries that we want to target and then we have gender and age again self-explanatory but i wouldn't recommend you messing around with these when you're starting off because we want to keep our ads as broad as possible to let tick tock optimize them and find out where our ideal customer actually lies we can always start tweaking with this when we have data to play around with and we can see who was actually buying our products or services languages now i would recommend you keeping this to your native language because you want it to be relevant for your product or service we're going to go down to interest and behavior so interest similar to facebook we can select any interests which are relevant to our product or service now these interests aren't actually probably anywhere near as in-depth as they are on facebook so you'll notice that you can only actually go down a drop down here you can search for categories but you're really not going to be able to hone in on your competitors or really strong micro niches within your industry and they're they're relatively broad so example we could target travel i'm actually going to create an ad for a travel based company so we could do travel i'm gonna get rid of that though um now i would recommend same with facebook you do not stack interest behaviors or any kind of targeting to be honest even custom audiences i wouldn't recommend you stacking audiences until you know exactly what is working because if you put multiple interests in this ad we're not actually going to know which interests our purchases are coming from we're going to go down to uh behaviour so so these are how people are behaving on the platform so this could be people who have watched with likes commented and shared with relevant videos to our product door service so we can go down on categories here and we can do lifestyle for example we're going to do travel okay this is what we're going to target for this ad so anybody that is um anybody that has engaged watched the end liked commented or shared uh with related travel videos but there are a whole bunch on here we've got beauty and style play around with this have a little look at what is relevant to your product or service we then select a time period to include actions from so what time period did somebody last engage with this kind of content i like to keep this as narrow as possible so these people are super warm and relevant for us we didn't have other behaviors so these are creator interactions so this is how somebody has interacted with a specific user on tick tock so if they've followed them they've viewed the profile again we can select this but i wouldn't recommend stacking these and we can and there's probably going to be some kind of let's see we can search for uh travel probably be travel related to creators on there as well so if they're followed or viewed the profile but again i would recommend not stacking them so we are on this ad just going to create a behavior people who have engaged with uh travel based videos on tick tock and then we can select our device if we like to uh again i would recommend keeping this as broad as possible if you are of course advertising an app and it's only for android users you can just select android for example targeting expansion now i'm going to keep this off this is a feature which is similar to facebook and this essentially allows tiktok to broaden out away from the specific targeting that we have actually selected and this is great for very high budget businesses who have got a lot of money to spend because you can expand that audience into areas that maybe you didn't even think that you were going to target or you couldn't think of yourself and you're trusting the ticktock algorithm algorithm to do that for you okay that is essentially our audience that we're actually selected now we're going to go down to the budget and the schedule so tick tock is different to facebook in the way that we have to spend a little bit more money okay normally with these younger platforms like tick tock and snapchat we have to spend a lot more money to actually get effective optimization within our ads we can't just spend five pounds a day and hope for the best um i would always recommend sticking with a daily budget still though and spending as tick tock saves it as least at least 20 pounds or 20 dollars per day although from experience we like to start our ads on fifty dollars per day because it allows us a lot more budget and uh allows ticktock to optimize the ads much quicker generally speaking we don't use ticktock ads for our smaller clients we only use it for our bigger clients who are already profitable on other platforms we can then set when we want this ad to actually run i'm gonna set that for as soon as possible and we're gonna run this continuously but if you have an offer which is only relevant within certain times you can turn that off and you can schedule your ads only run at certain times of the day again we're going to have that all day but this is what they're saying you can set that to specific times then go down to bidding and optimization so this is how we actually want to bid to show this ad on the tiktok algorithm now we are our goal is conversions but we could also select clicks but generally speaking you always want to have conversions and we're going to set a cost cap so this is essentially the maximum amount that we want to spend to actually get a purchase or somebody to take an action so i would always recommend you figuring out the profit margin for whatever product or service you are trying to advertise for and selecting your break or entering your break even point here so if we're selling a product for 100 and we know that our break even is 20 we can spend a maximum of 20 to actually uh be profitable when advertising this product i would set that to 20. now you may be thinking okay well think about jordan what about if you're spending 20 to get a purchase then you're never going to be making money i know it's true initially you're just going to be breaking even and you might even lose a little bit of money for the first couple of days but when these ads start optimizing you can always edit this cost cap and drive it back down over the following days until you get to a really profitable level with your ads but i would recommend you keeping this as high as possible when you are first starting out now you'll notice there's a suggested minimum bid here and that is just tick-tock ways to get you spending as much money as possible they don't know what product and advertising right now so how can they possibly suggest what my minimum bid should be you can also do the lowest cost um so here we can basically say to tick-tock look just get purchases get conversions for as little as you can possibly get them for but from experience unlike facebook actually i found that cost cap uh performs better on tick tock ads but by all means test both of these out for yourself uh we're not gonna bother going into the advanced options today but there are other bidding options that you can play around with for advanced advertisers and we're just gonna go ahead and hit next okay and this is where we are going to get to create our ad so the visual aspect of the ad on tiktok so again we're going to name this so this is going to be again it's bookings and it's going to be travel and we go down to our ad format we're going to select single video because there's no other formats at the moment and you can create an instant page which creates like a little landing page within tiktok we're not going to use that and we go ahead and we're going to upload our video we can select it from a previous live brilliant videos or we can go ahead and actually create one on tiktok now tiktok have video templates they've got soundtracks they've got smart video where you can upload a whole bunch of content from my experience i personally think that the tic toc video editor is a little bit primitive at this moment in time i'm sure it's going to get better and personally i prefer to use external tools when creating tiktok ads so let's go ahead and create a tech talk ad right now we're going to wrestle one up really quickly on in video dot io so let's go over to nvidia okay so in video is an online video editing tool that i've personally used to create a multitude of quick and easy video ads for a ton of different advertising platforms online now nvidia have kindly sponsored this tiktok ads video and are offering you guys a massive discount to their platform so i want to show you how to create a tick tock pad on here right now in under two minutes let's see if we can get this done so go to invideo.io and then we're gonna create an account i'm gonna hit log in and i'm gonna quickly sign in with my account now as soon as we're in we can access thousands and thousands of video templates that nvidia have created and they add to these every single month pretty much for any single niche that you can possibly imagine so go through and look at these if you hover over it you can see a preview of the template itself so if we just hover over this here we go now we can look at them in wide format square format and vertical format now we want vertical because ticktock is a vertical platform and i'm actually going to go ahead and create an ad for a travel based company today so i'm going to search for travel we're going to create a template for us to use let's just use this first one here so if we go over to this we can watch this ad i don't really like that music not a fan of them transitions either um but we will use this and we can edit this so i can show you how the editor works so i'm going to use vertical i'm going to hit use this template and it's going to take us to to take us through to the uh video editor now you'll notice if you've ever used a video editor tool this is all very familiar and we have our timeline at the bottom here we have our layers for what we're seeing on screen on the right hand side and we have our navigation bar on the left if we click on any of these layers we can see any relevant settings at the top so here we click on the sky's rope and which is this text we can change the font the size the color and so on and so forth and the first thing we're going to do is go ahead and change the logo so we're going to hit upload logo i'm going to go ahead and upload a logo i downloaded earlier and once it's loaded i'm just going to resize this and make sure it looks good so let's just make that a little bit bigger let's centralize this okay so it's going to snap to grid and i'm gonna go ahead and actually animate this logo in some hit the animate button at the top i'm gonna animate it in and i'm gonna set an animation if we hover over any of these we can actually see a preview i'm gonna fade in and i'm gonna do that over three seconds and i'm gonna apply this edit to all scenes so now absolutely all the logos on each of these scenes the slides that we've seen um the logo is gonna fade in the next thing i'm gonna do is actually change this video so if we go to videos on the left hand side here we gain access to thousands and thousands of stock videos from premium partners that nvidia are partnered with if you've ever tried to buy stock videos before you know it costs an absolute ton but with a premium account of in video you get unlimited access to them which is pretty crazy if you ask me um so we're going to search a video i want a video of a plane i'm just going to set plane at the top here and we'll see what we can find uh i want one of like a plane flying in the sky uh let's do this one right at the top cool and if we click that we can watch it it's going to be in low resolution at the minute because it's not rendered yeah that's absolutely fine so i'm going to drag that onto this video i'm going to replace it i'm going to go ahead and hit trim video to scene so it's at the right length and i'm going to hit done and it's going to change that video for me nice and simple and then gonna go on to the second scene see what we need to change here i'll probably change this video again let's have a look at what this video actually is it's just a mountain yeah okay it's pretty boring i'm gonna go ahead and i'm actually gonna upload one of my own hit upload videos i should have a video uh from ibiza uh this year or last year someone upload that just hit the upload button and then once this is loaded we can do exactly the same thing drag this onto our timeline and it's going to replace that video so but go ahead drag that on and did it before it's uploaded replace this again we're then going to trim it to fit the scene we're going to hit done and that's going to change that video let's go on to the third scene and see what we want to edit visit uh beyond borders today okay so the company isn't called beyond borders let's get rid of that let's let's move the logo down instead instead of actually editing tech so let's make that logo a little bit bigger let's put that in there and we have visit open airway today and then finally the fourth slide let's go on to here and what do we need to do with a phone number in the website let's take the logo down there i think it'll look a bit nicer let's change the website by clicking on that text and all i need to do is just go ahead and type in open airwaves.com this isn't my company by the way okay i'm not going to change the number because it's
just made up and then i didn't like this music so i'm going to go ahead and edit this music so i can click this i can go to music and i can select music again from loads of different sock providers we can look by genre by mood or we can search at the top here i want some pretty relaxing music so let's click relaxing and see what we can find uh ambient music i like ambient music cool that'll do hit the dots replace music and we're going to say yes i'm just going to replace all of the music on our timeline now the final thing i said i didn't like was the transitions so if i click this little button here the transition button i can hover over any of these to see a preview of the actual transition itself but i'm going to go ahead and i'm going gonna do just fade-ins i like a simple fade-in so i'm gonna do that for there and do that for this one and i'm gonna do that for this final one now i'd recommend you going ahead and playing around with in video yourself if you're going to use it there are a whole bunch of different tools that you can use but i'm pretty happy with where this video is at so i'm going to go ahead and hit download and share if i want to preview it i can click preview here in fact we should probably do that before we edit it before we actually render it but again it's going to be in low quality at the moment because we haven't rendered it cool everything's fading in music's good there's open airways today call to action website done i'm happy with that download and share at the top and this is going to start rendering okay so whilst this video is rendering it's a good opportunity for me to run through some of the benefits of nvidia to those of you that want to use it now remember within video you can create gold standard videos for tick tock in minutes even if you don't know how to edit videos there are over 5 000 completely customizable templates and a stock video library of more than 10 million assets from premium sources like shutterstock and there's 24 7 live chat support the guys are absolutely excellent i talked from experience and you can follow in video's official channel on youtube for more hacks on creating videos with ease and you can join at the facebook community of more than 20 000 marketing experts and video creators to seek help and learn from now finally if you want to sign up to in video use the link in the description and use code jordan tt25 for a 25 discount to their premium plans and if you want to learn further about how easy it is to create videos on in video and what makes it the best online video editor of 2021 then check out the video i'm going to put a card around here right now watch it afterwards and you'll learn more about in video and how you can use it let's check to see if this has finished rendering okay uh 23 all right give us a couple oh no look at that for timing 23 to 100 here's our video rendered all we need to do now to save this is hit download okay and it is downloaded we can then go ahead and upload this onto tiktok but just before we do i want to uh refer you to a few links in the description i've put a few links in the description of examples of other tiktok video ads that you can follow and learn about and you really kind of get an idea of what works on tiktok and why so go ahead and have a look at these links it's free so we've got 10 ticktock examples at work and why so we've got those videos on there we've got five inspirational examples of tick tock ads and we've got 15 tick tock hack examples here so i'm going to put a link in description go check them out and gain some inspiration for your tiktok ad so if we want to upload this we're gonna go back over to here we're gonna click upload i'm gonna hit hit open and you wanna select this video hit upload super simple and the next thing we're going to do after we've got our video is go ahead and actually change the display text uh on here so if you want advertising on tiktok i would recommend you having some kind of uh let's have a look is this working cool we're good we've got our ad so it looks pretty good on the platform um so i would recommend if you're advertising on tiktok that you actually have some kind of organic tik tok page and in that within that we want to use the same display name that we have on our profile on this ad so let's say this is open airways we're going to change our display name to open airways we don't want to change the text of our ad now this is the perfect opportunity for us to hook in somebody with an offer that we are we are promoting at the moment um and actually call to action our audience now the worst thing you can do here is fill as many characters as possible we want to keep this as short and snappy as possible so for example here we can have 30 off flights with open airways okay and we really want to keep it as simple as that we want to have it as our offer so it's attention grabbing and people have a reason for them to actually click on our ad um okay uh yeah no we'll keep it at that we'll keep it nice and simple you can use smart text which is a text that essentially will change and adapt based on how users respond to your ad so essentially testing similar to the uh the creative option where we can test out multiple creatives we then change our call to action so we can either hit learn more or we can use shop now sign up contact us learn more is definitely relevant to us with this particular offer and then we want to add our url okay so open airways.com the final thing we need to do is actually add our profile image okay so you want to make this your company logo i'm going to add this logo here but this isn't really suitable it needs to be a square based image okay um with the kind of the right uh the the right so really we don't want it to be a png with white on there it needs to be if it was open airways we would have a black uh square for example with white text on top of it okay so make sure this is your company logo because it needs to be something that your your audience are going to recognize finally we want to tick this box that we we agree with the terms and we go down to tracking just to make sure the right pixel is selected and then finally if you want to set up any third party tracking you can do that here so that is our i've created in a nutshell so we hit submit and now that's how we create our first ever tick tock app we're going to be redirected to the ads manager and just before we round up this video i'm going to highlight a few uh ways that you can actually read your data so once this ad is is uh created you're gonna notice it's got this kind of red button here and it is not delivering that's because this ad needs to go into review and tick tock needs to check whether it actually um it actually conforms to their terms of service now if you're unsure about the product or service you're advertising just click this one here and go over to learning center or help center to find out more now um ads on tick tock can take a while to actually be uh be approved it can take up to 24 to 48 hours so do be patient when it is approved it will say delivering and this button this little icon will go green here this is where we can also read all of the data from our ads okay so let me just make myself just put myself up here so here we can see our total cost our cost per click our cpm which is a cost to reach a thousand people our impressions our clicks our click-through rate and so on and so forth if you want to edit these columns just hit custom columns and you can add just like on facebook you can add all of the relevant columns to your business so make sure you optimize your ads maybe between two and three ads after launching your ad you don't want to do it before that because you haven't given tiktok enough time to actually optimize your ad in the algorithm so wait two to three days before you go ahead and read this data if you want to look at the overall data of your ad account we can hit dashboard at the top here and we can look at some top level information about our ad account so here we can see today's spend we can see how many campaigns we've got active what's delivering what isn't the trends okay our impressions and our overall data so this is all the data from our ad account summarized in one easy to read place if you're a marketing agency this is a nice place for you to create reports you can create a loom video similar to this and run through with all of your clients showing them what you're actually doing on the ad account and how it is performing overall so that is it that is how you can create your first ever tick tock ad i hope this video has been informative to you make sure you go ahead and enter the competition that we announced at the start of this video and get into a chance of jumping on a coaching call with myself and my team so we can run through the tick tock ads for you and how you can best be utilizing the platform in a bespoke strategy for your company so hope you enjoyed it make sure you subscribe with your notification bell turned on and i'll see you all very very soon cheers guys
2021-10-01 13:57
