How To Make A FREE Website On Google My Business In 2021 | Episode 9
So today I'm going to show you how to make a free website for your business using Google My Business it's absolutely free and I'm going to use my 21 years of experience as a web designer to show you why this business site is free can be really useful i'm also going to show you some things you can do that will set you aside from all the other business sites out there that are using Google My Business. Also we're going to look at the three types of sites you may want to consider if you wanted to upgrade your website your Google My Business free website in the future. So I'm Zane from Zanet Design and I've got 21 years as a web designer. In more recent years I've been helping businesses like yours grow on the internet to improve their small business locally so they get inquiries from Google My Business. So if you haven't subscribed already if you haven't
rung the bell, if you haven't made sure that you've commented below with a question, then make sure you do so on this video. So you've probably already got your Google My Business on maps google maps or you've maybe registered it through Google Search and at this point now you want to know "where is my free website". "how do I get there?" "how do I edit it?" "what types of colors should I use for my type of business? which I'll come on to later on in this video and also some people have an about section how do i edit the about section and finally is it possible to have testimonials appearing there to change the button so it's not a quote button but it calls or directly to my Whatsapp there's all sorts of other things you can do with your free website and the majority of these things are unknown so as we go through them today you're going to learn some real benefits to what you can do to stand out above the competition if you're using your Google My Business website but one of the first questions you might have is does my small business actually need a website and of course, with a Google My Business presence already you may already be getting some enquiries but websites do put people's minds at ease and websites also can get traffic from google search engine anyway so having a website having keywords having a way of communicating outside of google maps in your Google My Business is always going to benefit you it's always going to get you some perhaps new interests new customers new clients even when it comes to just websites in general a website is normally the first point of contact with your new customers and they will form some type of perception about your business based on the branding and based on the website itself so if your website isn't fast loading or if it doesn't work on a mobile that will immediately make it a turn off for your customers and they'll go to your competitor so having a free website with google my business that works on mobiles that loads relatively fast that has all the information that people are looking for to make a decision and also ticks the boxes of the three types of websites there are that's going to be a really useful benefit especially as it's free so there are three types of websites to consider now what i will say is if you're serious about your business then having this google my business free website isn't going to do you forever it may just get you buying your first year of business it may even just be ideal for a very small local business but if you're intending to grow your business then having a professional designed business website that actually works specifically for your business and conjures up leads or acts as a magazine site obviously the more you put into your website the more you'll get from it so websites are a great investment a good return on investment can be found if you know what you're doing and if you have a good web designer so I don't want to underestimate the importance of having a good website it's a bit like if you're an estate agent and you're talking about how well you've done selling property but then you turn up in a robin reliance or a mini it may just be a contradiction in terms so if you're boasting about your business and how well it's doing you may want to consider having a professional business website built for your business but if you're just starting out if it's just a small business then having a free free website in google my business is always going to be a good starting point so there are three basic types of websites the first one a brochure website a brochure website it's a bit like a brochure it just shows you the services and the things that you do and it generally will be about perhaps customers testimonials some of the services you've done some photographs of you providing those services and it will just include your branding and then some contact details so the majority of websites start off as brochure websites the second one is an e-commerce website so this is where you want to sell things so ideally you'd have a shopping cart you better take payment they generally are more expensive websites and google my business as a free website is not an e-commerce website as such but you can if you've got an e-commerce website you can combine it well and get greater traffic and sales through google my business which I've shown in previous videos and I touch on again in this video and the third area is having a lead generation website and this idea is perhaps people are interested in your services they're not going to purchase from you straight away but they want to register that form of interest so you might have some landing pages you might have a form for them to fill in you might have a web capturing their interest through an email or a telephone number maybe they they put their email in to get a pdf and they go onto a mailing list and they opt into that mailing list so there's several ways in which these lead generation websites work but again google my business does that quite well because it has buttons and has ways of getting information from the person that may just be interested in having business with you so again we'll show you how that works in a moment so let's go into our google my business now we'll take the roo window cleaning services which is our prime example of a website that we've built from scratch and also has a listing on google maps from scratch let's see how that website's coming on and i'll show you some of those tips I mentioned so to find your free website you just log into your back end of google my business you click on the left hand side here where it says website and you'll find that already you should have quite a bit of your website built for you already so let's just run through this so it's taken the cover picture it's taken some of your updates when you created a post if you come further down you've got your testimonials you've got an about us page which hasn't been filled out yet which i should do in a moment and then you've got your gallery so then you've got your map and contact details at the bottom now all that information it was all when when you put in your posts on here when you put in your information and you registered that in the beginning and you put your hours your areas you cover and the services you cover and also in your home when you've filled in various things there like the category the logo the reviews that you've collected as well all those things come together and they produce this website now i'll just show you what it looks like when you go live so we'll just open it up and this is the live website so this is actually a website it's a one-page website so let me just show you how it works here's the navigation you click on that and you've got in effect four internal pages within that page so if you click on updates it shows you what the latest news is if you click on testimonials it takes you to the testimonials that we've gathered recently the gallery which speaks for itself and again it's got a nice if you click on it you get this kind of lightbox which opens up and then you can see how each of the images are portrayed so that's quite useful too and finally, you've got the contact page which is got the call now if they click that it makes the phone call if you want directions on your maps you click that and it'll give you that and it gives the open hours and it shows yours on the map so it's a working map if you click that it takes you through to google maps so you get an idea of how it all works and all that's been done while you've been putting that information into google so here's the question you want to make this now become a more useful website and you also we mentioned the three types of websites is this a brochure website is it e-commerce or is it lead generation well we just go for that in a moment but let's just, first of all, go back to the idea of the name of the website has quite a long name there now if you wanted to share that you can click on share website and then that will give you the ability to copy that link which is this one here or you can just put it through to an email Twitter WhatsApp or Facebook or you can edit the url now the url is quite long so you've got a couple of options here you could just go for a new url which is your domain name larrywindercleaning.com and that'll cost you 10 pounds a year and if you click purchase or buy that's pretty straightforward and that will attach itself so that's much easier than writing all that out so that's one thing you can do a second you could just cut this down so how is this actually made up what google does by default is it takes your business name Leru window cleaning and it then takes your prime category window cleaning service and the sticks a dot business dot site on the end of it so you may want to consider cutting that down i need to speak to my business owner to see if he wants to do that or whether he wants to go for the windowcleaning.com now the next few things as well so you notice it's live here so you can turn it on and off if you did want to do that but really it's best to keep it going while you've got it because it might just be just a few seconds away from someone clicking on it and then asking for a quote and there's quite a few things here that the website is doing so first of all it's trying to represent itself in line with the branding that's already established so you notice there's already a blue and white branding and we've tried to kind of keep that going throughout so we've got the only blue that we could find was this darker blue but it does kind of complement the branding as well so that's important to think about that and when it comes to your business if you haven't thought of your logo you haven't got your branding your colors and it may well be that this you you get a better ability to change these colors soon then just bear in mind you might need to look at some videos on that so i've got this section here these are videos I did a couple of years ago now before I started google my business i was just as a designer talking about all the various colors and how they affect businesses so i'll put a link to that at the end of the video so that you can then check through these and see what color will be best for what video obviously with water with blue and with cleanliness then blue does make sense for a window cleaning business but if you wanted to change that you can change it you've got themes here so we could change it to a different color maybe that's a different type of blue to consider the fonts are changing there as well there isn't a huge amount um to consider but if you were for example wanting to um a needle class or if it's something that so we're going to stick with that theme to start with now if you go to edit you notice that there's one section here that hasn't been filled out this section here about us and that's pretty straightforward you click on edit and you can go to your headline the rewinder cleaning which is this here why is this so important well because that is the thing that google is looking for in the search engine as well so if you wanted a website to come up in search engine then you may want to just consider what's there that's your kind of h1 that's your main headline and then your description you might want to put in just as a way to get in an area you may want to put in window cleaning service in Bournemouth and that just helps to get the word Bournemouth in there as well so I would do that if you can then you want to fill this summary and header this now is putting this section in here now you notice on the live website that doesn't appear so after the testimonials and you can see the importance of getting them to fill out um some information if they do write testimonial because it makes a bit of a difference to how it looks and you notice as well the keywords are coming through here so uh reasonably priced it might get picked up by google but you notice it goes the about us comes after testimonials but before the gallery but if i go to the live website uh let's just view it here so you notice we've got the updates you then got testimonials and then you've got the gallery so the about bit that should be there is missing so we're going to fill that in most people don't fill that in but it's another great way of getting keywords onto your business so let's go to where we were here summary header so i'm going to put in their bournemouth window cleaning service so once again it's an opportunity to get the name Bournemouth in and window cleaning as well so I'm going to put that in there and then I'm the summary body so what this is is just I've written a summary of what larry window cleaning services do and it's you can actually get a little bit of um you can get quite a lot in here so this is what there you go so this is coming up here live um i'm going to bullet point those our services include so you've got a few little things you can do here like bullet points that that looks better um and i would probably say something like um bournemouth area because that's important for that in bold that comes out there as well and you've got it down there as well but that would let's put the real window cleaning as well is a bit of branding getting it as well so that's kind of a better way of presenting that page yeah that about page really I'm going to say save and now let's see what that looks like if we go to the live website so we'll just um let's get rid of some of these windows okay so let's refresh that so you notice on the refresh we've now got the window clean service in bournemouth so that gets that in there after the updates and testimonials we've now got this Bournemouth window cleaning service down here and you notice as well we've now gotten about us so whereas before we had updates testimonies gathering contact about us is now there as well so this is one of the things that most people haven't done it's a new thing that is often missed out so just look out for that and another thing as well that you may want to just consider is if we go to view website again so we've got get quote at the moment if they click that they then fill out a form that gets then emailed to you for a quote and that's quite useful because it means they have to put in their phone number and this goes back to the three different things then is this a brochure website is it an e-commerce website or is it lead generation and i would say it's a little bit of everything this would be the lead generation part and you can actually choose how you want to lead generate because is get quote the main thing that you want here or do you want them to just give you a call now it might just be that actually with window cleaning um contact us or call now might work better so i click that and then refresh this you'll see now it's calling it's got the number as well and if they click that it will then telephone or it will skype or whatever it is your contact details are on that so that might be the way forward depending on what type of service you've got of course there are a few other things as well so we just go in here so you can also just have a contact us which will take them down so if we did that refresh that and they click contact us and in effect it's same as getting a quote really there's no real difference there and let's just go back to here again so you've got a few other things as well get quote get directions make appointment um there's an sms and there's even a whatsapp so that might be even more useful if you've got whatsapp let's see sends a whatsapp message to them let's click that so if you tend to use WhatsApp then you can just do that and that will do a WhatsApp that will go straight through to their WhatsApp as well and these are new things that have just come out so i would say just make sure that if one of these things works well for you then then use it because that's going to be useful so I'm going to keep it on WhatsApp we'll see if they get a WhatsApp message okay so photos is just like adding photos again but of course they appear here as well or you can click add images here and then on more as well there's a few other things you can do here so you can turn your site on and off you can publish it which of course we have got it published at this you can update this update the site name which again you could do here or here you can buy the custom domain which is this one here and you can unpublish the website if you didn't want it to be live any longer and then you've then got a little bit more information update listing to use this website instead so you can just make a few changes if you wanted it to go to a professional website you can make that change and getting customers tips for getting customers now if you click this it's exactly the same as website tips here so they both do the same thing but there's some good little tips in here that i just want to run through briefly so promote your website on google that's if you're going to then go down paying for ads so you can click that and it'll basically take you to google ads and that's pretty straightforward stuff if you've ever done that before describe your business and offerings so google uses text on your site to rank your business if you click that then that will take you through to what we've already done here so we've already done that add more photos well we know that that's the gallery which we've encouraged you to photos do tend to bring a lot of traffic and finally share your site send your site to your customers if you click that it's what we've seen before and again it's another way to get to share your website here so let's just run through then website tips we've just gone through those share your website that was one of those tips view website is the live website that you can use and with that really covers all of those things there so i'm going to go back to that question is this a brochure website well does it show off what you do yes it does so he's a window cleaner it shows the cling van it shows some of the cleaning that he's doing it gives a information here on how he does this and how it looks so is it a brochure website yes to some degree with the gallery it is a brochure website is an e-commerce website well it doesn't have that facility built in here but there are some there are some facilities on google my business that he hasn't used yet and i can show you that on how it becomes more of an e-commerce business in that sense on another video which i've got but you'll notice for example if you go to products you can add products here if they click through it takes them to a paypal button or it takes them through to if you've got a shop on your website you could do that too you notice if you go to posts on here you've not just got updates but you can add offers and you can add products and when you add a product not only do you put the photo or the the product name but you can even put a price and when then you've got add a button you can go buy or order online and you can then take them through to your e-commerce shop or if you've got um an affiliate link then i don't know whether that's acceptable at this particular moment with google but there are a few things you could do to kind of it's an edge it's almost e-commerce it's not quite it's not a shop in itself but you can combine it with a shop so it's an e-commerce website as a frontage to it and is it lead generation well i think it is lead generation very much so because we go back to the website you've got whatsapp which means a contact any any way of getting contact from a person who's half interested surely makes it a lead generation website so you've got what's up here you've got call now so that's another phone call they can fill out um the call now here as well they get directions there in fact when you consider all those various ways of contacting you then i think it is a lead generation uh from that point of view and of course ideally when they read through or they come across here the main thing is it it's a call now which takes them through to your phone number so hopefully that video has just given you a bit more impetus as to knowing what to do with your website it would be a good idea if you did get the domain name to get that to then work with your free website that would look a bit more professional but also you've probably thought about what types of colors should you use for your business and it's remarkable how logos and colors and branding itself have a remarkable impact on people's perception of your business and also the emotions that are attached with certain colors now if you've never considered what colors and emotions are associated with your business color or if you were looking at perhaps trying to change your branding then that video that i mentioned is here there's a playlist of all the colors that will cover what association business has with various colors but if you're wanting to continue this theroux window cleaning service optimization listing then head over to episode nine
2021-03-17 15:43
