Valuable Insights of Tourism Events
hello everyone this is Dr Muhammad S Khan and we are already in week uh two of this business tourism course and today we'll have some insights in the world of event tourism so uh in this particular video we'll be covering valuable insights into the exciting world of Tourism events Advantage even uh in an event for tourism and career in event planning introduction and a little bit introduction to mice so without any further Ado let us start so here are some valuable insights into the exciting world of Tourism events well let's talk about the economic benefit benefits uh even tourism can have a significant significant impact on the economy it helps generate venue revenue for businesses such as hotels restaurants transportation services and local vendors additionally events can create job opportunities for residents event management and planning if done correctly can bring bring great positive changes to an area by hosting events local businesses can bring uh in revenue and create more jobs additionally uh events can promote tourism and bring in new visitors to an area this can create a Snowball Effect leading to more economic opportunities for Hospitality businesses in that particular area and thus really give a boost uh to the local economy so we'll be discussing these economic uh and several other benefits in our future videos also right but uh they are in you know different context like uh the topic which we were discuss we will be discussing it will be in context of that okay uh let's talk about the social benefits so events and Festival tourism have the potential to bring people together under one shade events can be an excellent opportunity for cultural exchange and social intervention events can also promote Community Development um especially in rural areas where tourists can visit during the events to explore the destination culture and let's talk about the environmental impact well everything has advantages and disadvantages thus they can be good and bad environmental effects right so let's talk about the positive impact the positive impact of event tourism can include uh raising environmental awareness encouraging sustainable behaviors and supporting local conservation initiatives uh let's talk about Safety and Security well Safety and Security are essential considerations for U event tourism as they can impact the experience of attendees the reputation of the event and the safety of the local community uh marketing and promo are essential to event tourism as they are basically the conversation starters uh they help to generate awareness and interest to attract attendees and maximize Revenue uh incorporating Innovation and creativity into event tourism May Aid in creating one of a kind and Unforgettable experiences that attract tourist to a region even planners can create events that stand out and give something unique and intriguing to guests by harnessing technology sustainable practices cultural authenticity and cooperation and it improves uh you know event management and planning can boost the revenue of the location or like for example the hotel uh by hosting events um those in the hospitality industry can expand their clientele and generate more income additionally um proper Hospitality management and event planning can help to create a positive reputation for the establishment uh which can lead to client retention and even Word of Mouth marketing and lastly with the help of social media a well-managed event can go viral at a moment's notice bringing a huge surge in revenue for or any location and we have seen examples right something shown in a film something shared on social media and now people are just bombarding in such kind of places any Cafe with a background and if it's viral Well everybody's coming uh cultural events are a huge part of hospitality industry from from weddings and music shows uh to local festivals they can provide a way for people to connect with their Heritage and learn more about other cultures uh they can also be a great way to promote tourism and bring in new business event management and planning are Essentials to uh making sure these events run smoothly and are successful uh you know event management and planning can have a significant significant impact on local tourism by organizing and hosting events hotels and restaurants can attract more visitors um to their area this can lead to a boom in local tourism as well as an increase in revenue for businesses in the hospitality industry uh when done correctly Hospitality management and event planning can have a Major Impact on the local tourist economy in fact many tourist locations have sprung into existence because of events such as meditation Retreats major music festivals or even art shows hence uh proper event management and planning go hand inand with promoting tourism our uh customer loyalty is one of the most important factors in the hospitality industry by hosting events and providing event management and planning Services uh businesses in the hospitality industry can uh create more value thereby increasing Customer Loyalty this is especially important if the event in question is annually or monthly in nature as it already assures good attendance therefore event management and planning can help businesses is in the hospitality industry too and you know uh it develop a customer loyal Base by you know there's if there's increase in customer satisfaction and if there is a increased brand awareness and improved customer experience with the help of these you can develop a loyal customer base let's discuss the points of uh advantage in in an event for tourism well organizers of this specific event may be primarily interested in the cultural archaeological historical literary or technical aspects of the event and Overlook the incidental effect of increased tourist traffic in the city or state where the event occurs some may think uh that to consciously invite the tourists to com is to commercialize the event and that may not be proper uh it is possible to recover the cost of the event through sale of tickets souvenir Etc to tourists all the organizations concerned um with the incoming tourist business must be brought together to cooperate in marketing the theme tourists like to carry you know carry back momentos of events in which they had participated for example somebody visiting Taj Mahal for some Taj Mah so they would like to have Miniatures of say the Taj Mahal with them as souvenir right so preparation of souvenir can produce income uh they can also be used to remind people of the event to come that again this even this it's an annual thing for example and you have the souvenior and it will remind you that this yeah this annual thing is will be there in like say the next month or in next three months or whatever uh the souvenir are of unlimited variety they have to mention the name of the event or a significant element of of it U the income from souvenir can substantially contribute to the financial success of the event they then help to sustain a local craft obviously who is manufacturing such kind of souvenir be it some wooden article be it the uh fridge magnet from say a place Lila in Delhi or Taj Mah in Agra or any any such kind of place so these souvenir are being resourced from the local craft they are producing it they are manufacturing it so this is how also uh you know it's an advantage in that scenario also okay let's talk about career in event planning well uh and you know ability to multitask effectively under pressure is essential for a career in the event industry yeah because there will be pressure there cannot be an event without pressure so some sort of pressure you will be dealing with so it is very essential criteria not everyone can see uh the forest through the trees and figure out how to make order out of chaos however if you believe you have what takes to become uh an event professional you may find a suitable career path among the options listed below like what do we have uh event planner or vedding planner right U event space or venue managers uh donor or sponsorship coordinator catering services manager of course and and event social media coordinator and staff or volunteer coordinator and marketing of communications manager this is uh these are the various uh you know type of options uh for career in event planning you can go for any such kind of any any of these options available options now uh although we'll be having a full-fledged discussion of this like in further videos let's have an introduction so it's basically it's an acronym that stand for meeting incentives conferences and exhibitions and we'll be discussing this a lot in the coming videos so in recent years uh the terms meeting industry and events industry have been gaining popularity as alternatives for mice okay it makes up a big part of global business travel since every industry has regular events of some kind the main goal here is always to bring professionals together Foster connections promote new ideas and push growth traditionally uh mice encompasses mostly business events Leisure events like concerts or festivals fall uh into a different category however uh many of organizers now add Leisure elements to larger events to better engage attendees and create a more memorable experience which means that if of course it's a conference or meeting type of a thing but because it's a large event so some Leisure elements are also fed into that particular event so as outlined above uh the mice sector is made up of four main event types meetings incentives conferences and exhibitions so in the past the overwhelming majority of all these events were held in person in recent years the trend of moving smaller Gathering to Virtual spaces occasionally was on the rise rise however demand for hybrid and virtual events skyrocketed due to covid-19 leaving a deciding mark on the mice industry okay still the four pillars largely unchanged so let's have a look at them so uh meetings are typically held for the purpose of discussing business related topics such as strategy product development and team building uh meetings can be held in various forms such as board meetings staff meetings and companywide Gatherings right so meetings are usually a single day event held in hotel conference rooms or at convention centers maybe they can vary in size from only a small group of senior Executives to larger Gatherings like annual shareholder meetings uh the purpose is to bring together people from one company industry or project to address challenges discuss plans and set goals gatering is of often kept simple and there's really an entertainment program so examples of meetings include the following well you have an General meetings and board meetings management meetings training or onboarding meetings meeting with suppliers and dealers right team building meetings product launches so internal meetings are often held by members of companies associations and also other types of organizer organizations there are also uh external meetings where members of an organization meet with the clients uh dealers and other partners meetings are typically held in conference rooms or convention centers meetings provide an opportunity for attendees to also plan group tourism to enjoy Recreation and uh Leisure Travel well let's talk about incentives so these are events of programs designed to motivate and reward employees customers or partners for achieving specific goals or targets incentives can include uh things like team building Retreats uh companywide bonuses and other rewards so in incentives are probably the most fun part of my segment right uh they include all types of travel rewards a company offered to individual staff teams or Partners so in this context the goal of an incentive is to thank people for their a great performance boost moral or increase employee loyalty incentives can take different forms uh depending on the company organizing them some may send their team for an allinclusive weekend trip to an out of town Resort other might other others you know might plan a variety of activities closer to home to encourage staff to bond in an informal setting so this is about incentives let's now discuss conferences so these are large events that bring together professionals from a specific industry or field to share ideas Network and learn about the latest latest developments in their field conferences can be held in various formats such as lectures workshops and panel discussions think of conferences as super sized meetings they often last more than one day and can vary in size but usually they have more attendees than meetings obviously as with incentives uh conferences can look very different depending on the organizers and the industry behind them uh common activities at conferences include one a mix or all of the above you know so like panels so a group of experts discuss a topic in present new findings a moderator asks questions ensures good flow and may take questions from the audience well presentations well at we had panels now presentations well at a company conference senior leaders leaders may present the latest successful successes or results of the business at public industry conferences thought leaders may be invited as guests speakers to share the newest trends and insights presentations often rely on props slides or other visual elements okay let's talk about uh you know speeches also known as Keynotes well uh speeches often Mark the beginning or end of a conference some sometime it's the host or organizer welcoming or thanking attendees for joining other times an industry leader May address an important issue and share ideas for Solutions well we have discussions also so they can be a part of a panel in this case a select group uh talks about a topic while the audience listens some organizers organizers you break out rooms right to encourage active debate among among small group of attendees workshops well a small group of participants works on a specific problem case or researches a certain topic this approach is a great way to offer attendees and Interactive Learning Experience the purpose of conferences varies but usually they are meant to address and find solutions to challenges in a business or industry sharing new insights and research is a big part of that so our networking and team building activities last uh we have exhibitions well also referred to as trade shows exhibitions are usually massive events that draw thousands of visitors and exhibitors from around the world right they can last anywhere from several days to a week exhibitions are usually very industry specific and have a well defined target market exhibitors uh go to trade shows to present and promote their product or service Drive business and and uh you know lies with uh existing and potential Partners industry professionals go to a network find clients or jobs and discover new ways to solve problems common activities at exhibitions can include one mix of you know or all of the activities present at conferences as well so well they networking events so trade shows often have networking parties for subgroups um among the attendees this is a great place to meet potential Partners um discuss collaborations and exchange thoughts on current trends uh award show Al an award show is a part of many exhibitions and honors uh you know industry leaders for their achievements it also gives winners quite a PR and marketing push so even if you are not up for an award it's worth checking out the nominees for inspiration and uh you know since trade shows want to promote growth and innovation in their industry there's often a dedicated event for new business it's great for startups to gain visibility funding clients and job applications so uh we try to shed light on the fascinating field of Tourism events highlighting its function in marketing travel destinations and encouraging Community involvement we explored the fulfilling event planning career highlighting various options in this exciting industry the overview of mice enhanced our knowledge of the most significant event sector by offering insights into meeting incentives conference and exhibitions through the mice framework this discussion encapsulates numerous aspects and illustrates the relevance and career prospects within the fascinating world of Tourism EV events so uh thank you for joining and that's all for this particular video and we'll meet in the next one have a nice day [Music]
2025-03-26 00:36
