Session 3 Real Treks, Virtual Trails: Travel and Tourism in Digital Age (Chair : Prof. Gopa Samanta)

Session 3 Real Treks, Virtual Trails: Travel and Tourism in Digital Age (Chair : Prof. Gopa Samanta)

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so okay we are already live on facebook so over to you professor ashish good afternoon everybody uh now uh the third was beginning the third session uh real tricks virtual trails travel and tourism in digital age uh uh to chair this session we have professor gopa samantha from the university of adamant i just uh introduced her uh to the audience uh gopa samantha works as professor at department of geography the university of berdawan her research interest cut across the fields of urban gender and water she has carried out many research projects in eastern india with interdisciplinary methodology and collaborative research team under the financial assistance from different national and international institutions such as the icssr ford foundation world bank australia india institute inr france ird france as a geographer she had passion for undertaking in-depth and field-based research she acted as the gender chair of the paris uh sobon university uh france in 2016 she was visiting fellow at paris uh the detailed rot university france australian national university australia and french institute of pondicherry india her first book dancing with the river people and life of the church of south asia has been published from yale university presh her second book negotiating local terrain in urban governance freedom and functioning of women counselors in india is from springer local governance series her recent book mobilities in india the experience of suburban rail commuting has been published from the urban book series of springer [Music] she has contributed immensely through publishing journal articles and book chapters she acts as peer reviewer of articles in academic in academically acclaimed journals she is dedicated to disseminate the knowledge of social science in general and geography in particular beyond the classroom and academic community to reach the wider audience she contributes highly to popular writing in bengali the provincial language through news articles and other popular magazine articles so now over to uh professor gopa samantha to cheer the session ma'am yeah i uh so who will uh speak first ashish if we if we the first uh first presenter the takoli data opera they are not physically they are not present because they have some exam uh so they have sent me powerpoint presentation maybe i will do at the end as you said and the second second presenter yeah from devon and then [Music] [Music] and uh there are all together all together ashish all together we have four presentations pro presentation so 15 minutes 15 minutes is i think it's okay no okay okay so banjana could you please start come on is my screen visible now yes absolutely all right good afternoon everyone and thank you mam and kiran siran shah sir for this opportunity so the paper is on are my slides changing uh yeah yes now we are saying introduction yeah yeah so the paper is on travel vlogs and pace making and specifically the vlogs based on delhi has been taken as a case study so the places are inherently like filled with stories that shape the understanding of the people about their surroundings and the travel vlogs are one of the way of capturing these stories and archiving them in the digital realm and documenting travel narratives have come a long way like from travelogues to vlogging and there has been emergence of new media after the introduction of photography and one of which is the visual media that is in the form of youtube vlogging etc as a film helps in expanding our comprehension of a physical setting the same is implied for the visual digital narratives these offer its viewers varied experiences that transport the viewers to uh different places through the digital media this experiencing of a place digitally enables the user to attach meanings to them and as preschool puts it places are made from spaces which the people have made meaningful so this this paper basically aims to unpack the role of travel vlogs in digital place making through three major themes the production of spaces through digital travel narratives to the lens of immobility secondly travel blogs as a way of augmenting or adding to the production of space digitally and lastly reconstructing the idea of active engagement the paper mainly aims to explore the shift of face making experiences from physical to virtual in times of global immobility in other words whether the digital experience of places is equally effective in place making and as the physical experience of those places secondly to elaborate on the simultaneous addition to the production of space virtually through the travel blogs and lastly uh it aims to focus on reconstructing the way we imagine our presence in a place that is the way in the uh real-time experiencing of a place and ways of active engagement are being redrawn so the data used for the study has been derived mainly from the secondary source and uh that is the travel block channels in the new media platforms as youtube and facebook and in the study the travel blogs short in different locations in the city of delhi have been used as the tool for data collection the comment sections and the uh different audio and visual locations that have been ported in the vlogs have been used as the data for this study the specific vlog channels that have been used for this study includes gobble travel series delhi food walks and the channels of travel vloggers as jake ziplani and kritika goel the study has been carried out to analyzing the contents in the forms of recorded information in these uh travel logs so through the content analysis meanings have been extracted from the qualitative data in audiovisual format now the first theme is production of spaces through the lens of immobility that is digital placemaking the travel blogs that have been posted in youtube and facebook are the most apparent medium of representation of the experiences of the travelers in digital space and this experience of the physical location are captured and archived providing an opportunity to be viewers to virtually experience that physical space so this experiencing of the physical or geographical locations is occurring through the visual and auditory senses that is mapping of a place through the sensorium as we all know mapping has been an ingrained part of geographical studies so uh however with time the non-conventional ways of mapping has gained a popularity largely and this non-conventional ways involves mapping of a place to the various senses as uh oral visual haptic oil factory so all these uh which provides holistic geographical experience of a place in its true sense so this enables attaching meaning to those places and place making therefore and these travel vlogs are exact reproduction of a place like it contains all the attributes that the place has which can provide the audience or the viewers an immersive experience by uh viewing these travel blogs through their visual and auditory senses rather than the conventional way of mapping for instance in one of the vlogs as i uh was seen through uh it was by jake satlani that is exploring delhi in one day so he has beautifully captured his experience of sarojini nagar market area of delhi so not only the visuals but also the audio captured speaks a lot about the uh place that particular location of delhi that is the detailed visuals of congested shops the hoppers roaming in the streets of the market a horde of shoppers like pushing and rushing through and also like precautionary measure that have been informed by the vlogger uh of being careful with their uh wallets and phones while exploring the location creates a detailed visual of that place in the minds of the viewers watching the vlog and also the auditory experience that the viewers go through uh watching that vlog vlog like uh the viewer is immersing into the experience of being in sarojini nagar market in delhi the shouting that has been captured the shouting of the hawkers for instance um a hawker was like uh selling cosmetics and shouting in their native hindi language like saw me though that is uh two four hundred in the vlog so he was like trying to sell uh beauty products which originally cost much more this information also provided by the vlogger uh to the viewers further adds meaning uh to that particular location of delhi so all these uh entry details of the vlogs forms or immersing experience for the viewers and they can further attach meaning to those locations uh and uh in this block he has also beautifully captured his experience of a rooftop dining in a european restaurant named drams the elegant setting of the place the lighting and the city's view from the rooftop along with the european cuisine served has all been captured and provides an immersive experience of that place to the viewers the soundscapes that have been captured uh like the strong winds blowing and the view of the kuthub menard from the place all these seeding romanticized urban view also like still an imagination in the minds of the viewers to form a particular perspective about that place so uh does this experience of two different locations in delhi has been captured and conveyed which enables the viewers also to attach different meanings to these uh two different locations and to experience them and like thus creating the perspective of these places in the minds of the digital media users to form their digital experience of the place and hence digitally placement uh it enables the users basically to formulate their own perception of the place similarly in uh one of the other vlogs of the gobble travel series gobble travel series like uh the essence of old delhi that has been captured and shared in digital space the in detail storytelling component in that blog about each and every speciality of chandni chowk market of old delhi also like her interactions the vloggers interactions with the local shopkeepers uh the rickshaw rides through the narrow lanes of old delhi all captivates the viewers and engages them throughout uh the viewers digitally experience how a stroll through the lanes of chandni chowk in old delhi would be like through these vlogs like uh it captures the 300 year old chany chop market and takes the viewers to the asiana quarter that is the lehenga store and then the oldest jewelry shop in charmichok that is sriram hariram jewelers about to or are some of the examples of the places and the stories of those places that are highlighted in the vlog so uh like which brings forth the experience of the authenticity of old delhi for someone who has never been there uh through these vlogs and also the moments of ecstasy of the vloggers that have been captured in the vlog like while trying the lehengas or while going through the rickshaw ride and uh the refreshing expression after having a glass of cola lassi in the scorching heat so all these are engaging factor for the viewers which enable the digital pacemaking as certain emotions and meanings gets attached to that particular physical location of that place that is virtually getting attached in the viewer's mind through these vlogs so in this way the mere pointed locations on a conventional map uh can be unconventionally mapped while experiencing the physical locations digitally by auditory and visual senses forming meaningful locations like which will point we are seeing the slide which is mapping a place through sensorium so are you changing the slide or it's no no i i am here oh you are here okay okay yeah yeah points out like uh this is a very important aspect of place making now moving on to my next theme that is uh travel vlogs as a way of production of space digitally like further adding to the digital space uh the concept of movement and pauses uh in a space that is in an abstract space we navigate through or we move through and the pauses that we make in an abstract space are always well curated once and never random ones the pauses define our experience of a particular place and place making uh we take those curated causes because we we attach meaning to those particular place and the meaning making occurs simultaneously with place making and similarly the users uh in a digital space which is an abstract space they move through the act of scrolling and the viewers or the users do not just randomly take a pause at any video or information these pauses are uh well curated and these pauses are taken in the forms of comments and likes in the digital spaces and are like evidence of meaning making out of that uh shared blog or post the vlogs to a great extent also influence the pauses over curated information uh over the digital space hence there is like simultaneous production of geography digitally right while sitting at an entirely different physical location and place making digitally at the same time so these travel vlogs uh attract enormous number of pauses like while uh navigating through the digital space in the forms of millions of likes and views and comments and shares and subscribers that are making an addition to the geographies of the digital where space is being produced and reproduced uh now moving on to the idea of reconstructing uh the idea of active engagement through the vlogs that is the travel vlogs create a strong urge amongst the viewers to share the experience of that place posted by the vloggers both the parties are the viewers as well as the vloggers they engage in real time interaction about their experience of the same place in digital space and which is mostly evident through the comments as we can see here these comments reveal that the vlogs create a strong imagery in the minds of the viewers the viewers adds meaning to places through the different attributes that they see that have been captured in the vlogs uh that is mainly through the visuals and the soundscapes these comments reveal the strong desire of the viewers to share the experience of place making uh through the act of intimate or presence in that space and the digital experiences of the places are so engaging and immersive and evident [Music] somebody is uh okay please go ahead yeah so these two um yeah so from these comments it's very evident that the viewers are uh trying to connect form a connect to that particular place for example like the last comment here one of the best blogs uh which brought tears in my eyes so the small detail gone into this video is amazing so like the person here it through this comment is very evident the person here is getting a connect to the vlog maybe physically the place has not been experienced but virtually the vlogs are engaging enough to create an immersive experience to evoke emotions and emotional attachment to any particular place is what is the basic idea of pacemaking so lastly the conclusion therefore through the travel vlogs the digital placemaking occurs by the audio visual experiencing of the place and also the creation uploading and circulation of the content in the digital media adds further to the production of space digitally by archiving the travel narratives in that particular place and lastly the like comments and shares are quite evident of the immersive and engaging experience and meaning making out of that place which are essential to place making process digitally and our idea of presence in a place is really drawn like by the active real-time engagement through the comments so thank you that is it from my site yeah uh devan jonah it was a wonderful presentation and and really i'm so happy to hear that even place making is possible in digital mode through blogs and um i'm also i never i never tried this this ways of looking into getting into a place or something but it's it's quite interesting and only a small comment from my pert on your work that i was thinking that maybe if you continue this work and now if you think about that when everything is offline possible you know so what is happening maybe if you try to look into as you said that you have built your argument on the basis of the secondary material as you have seen the commands or you know kind of thing but i was i was thinking that maybe uh after kobe probably this will continue as i know because you know earlier when i was a i was a kid and i used to in bengali we use a term called manuscript that we read something and we think about that place and that way we try to enjoy certain kind of place and we also build images of a place when we when you read about the place so in that sense i am thinking that you will continue this work further and expand the work further and and you can accommodate people the participants of you who are using these blogs and maybe they are most often or if they're thinking that okay physically they can go to the place so why they would be interested in blog something like that so that comment i only have on you and probably we will have a round of questions at the end uh ashish is that okay from participants yeah we take all the presentations and then we will take the questions so i would like to request the next presenter puja puja are you ready yes sir i'm ready give me a minute is my screen visible sir yes yes puja why um very good evening to everybody present here so uh i'll be presenting my paper uh titled traveling in the digital era mapping places through new media technologies as we know that geography is uh uh has lately been seeing a digital turn in every sphere of uh the everyday life uh from leisure work to travel and so the way we look at our world has really changed by the introduction of the digital uh more sober in the domain of traveling these changes are very much visible as travelers are now experiencing places and capturing and documenting places through different digital mediums this has led to vast generation and circulation of travel related content online which further also explains that a vast amount of data needs to be analyzed and understood in order to see how places are now being represented uh the introduction of the digital and the use of the digital has also led to a few number of emerging categories of travel as well as travelers who are now frequently using the digital platforms for various purposes some to stay connected with their fellow travelers other to represent their travel yet others to give feedbacks and reviews this uh indirectly and directly somewhere explains how how we uh map places and how we see mapping has now changed through time due to the introduction of the digital so my objective here for the paper will be uh to analyze how one of the emerging categories emerging niche categories of travel in india particularly offbeat travel is transforming how places are understood how places are represented and how it ultimately leads to newer practices of digital mapping so as we know uh mapping has the practice of mapping has seen vast cultural shifts from the introduction of volunteer geographic information to the use of social media apps and geotext to understand locations people's behaviors mobility and recently in the domain of travel and tourism uh travel related apps are now uh creatively using the digital platforms to reframe and rebrand places their neighborhoods such as airbnb is frequently using airbnb hosts are frequently now using their this their profiles to uh re-brand their places for urban tourist attractions in the domain of travel and tourism further virtual tourism uh has been there in the picture since long immersive experiences are a result of virtual tourism which also includes space tourism travel and uh the meaning of travel has changed where from booking to planning to researching everything is now done online and uh various number of uh various categories of travelers such as global travelers and digital nomads backpackers are some of the categories who are now frequently using uh the digital represent their travel one of the important important things which the digital has done is uh a disruption in the tourism and travel economy where travelers are now uh themselves the creators and co-creators of experience which also in a way it means that they are also leading to uh newer forms of mapping they are directly mapping places now not only creating experiences uh why have i chosen india it is because um uh the development of uh internet technologies in india is uh fastly increasing uh some of the recent reports have analyzed that uh a billion people would be connected by 2030 domestic travels especially is uh increasing it has uh increased eight percent over the last three years and the domestic indian traveler now uh is excessively using the social media platforms for sharing their experiences and uh doing other activities related to travel so specifically focusing on uh the offbeat traveler who is also an experience oriented traveler and as per the data goes by the google and brain company these this category of traveler is having the highest engagement online for all other travel related activities so the methodology which i adopted was digital ethnography where i firstly started by locating my field in the larger digital ecosystem which comprises many other stakeholders including general uh generic travel websites uh booking platforms other travel related association are on and organizations so i specifically selected facebook and blogs blogs because blogs have been uh one of the oldest media platforms which have existed since time and it it it is one of the platforms where people have uh established themselves firstly facebook because it has been remained uh remained as one of the most popular social networking sites among uh among the population in at the global level i then moved on to identifying my research relevant community which was specifically the offbeat traveler the offbeat domestic indian traveler this was done by carefully analyzing and understanding their specific uh traveler profiles how they introduced themselves uh whether they introduced themselves as offbeat travelers adventure travelers etc uh further narrowing down to the genres of travel they followed and then also uh revalidating their said their state statements by also looking at organizations who authorized them or who identify them officially as off-beat travelers and relate them with such traveling practices uh this was uh this was further done by using the search engine google uh a specific search parameter was used to uh retrieve a list of travelers screening of the track screening of the list was done later on and uh after the final compilation of the list of travelers uh the posts specifically pertaining to offbeat uh travel and experiences were selected by using the keyword offbeat and also the synonyms of which have been represented by three of the important dictionaries such as merriam-oxford one content analysis uh was the main method of analyzing my data which specifically included thematic coding so uh to begin with what's uh what is offbeat travel actually is it is defined by three important choices that is where to stay what to do and how to travel uh these uh offbeat travel is mainly related to the choices we make and these choices are totally inclined towards accessing the authentic and the authentic through the local hence the travelers look for local home stays which can be private or a community home stays and specifically organizations which directly involve local communities uh in their programs uh the examples can be grassroots green people uh siegit etc uh another important thing which defines off-page travel is what do these travelers actually do what are the activities they perform uh this includes participating with the locals in their everyday practices and actually adjusting to the to the local space of life and experiencing a place as it exists unlike these staged experiences in commercialized tourism and uh how do they travel so they they travel very differently from the uh typical tourists which includes uh rejecting the guidebooks and rather seeking a local guidance and a local company uh to move around the place hospitality for them is actually uh is something beyond the consumer provider diet and friendly relations and meaningful connections are sought after and they actually like exploring a place by doing activities which help them absorb the place which help them immerse and be placed completely providing them a holistic experience so the activities can be mostly walking cycling or simply strolling around in the place having random interactions with the locals etc so uh as i move on to how places are now being mapped through these uh various digital platforms so firstly i would like to uh begin with how how the text is now representing places uh in context of offbeat travel there are specific uh there are specific connotations uh describing the word of peace such as uh words on the screen uh offbeat places are usually uh termed as unknown unusual unexplored uh not so popular not so touristy uh they they can be quaint they can be strange places they can be remote places uh other words which are used to describe off-beat places are rare uncharted etc uh what do these words actually signify these quantitations actually signify how the traveler looks at these places the traveler actually looks at the local the ordinary as the extraordinary the traveler looks at me every day as something uh special uh something unusual local is thus seen as something authentic there are there are also a set of feelings which describe these offbeat places and uh these include positive uh feelings as well as negative feelings so these can be uh feelings related to self-discovery the feelings related to other of experiencing something which they feel is something beyond the planet uh these travelers mostly uh feel peace contentment and solitude while they are experiencing offbeat places they and one of the uh one of the feelings which almost all of these uh travelers encounter is feeling privileged and special in a very fortunate way because as they feel that they are they are performing something which is different from the typical touristy practices and they are trying to attach meanings with the places by me making meaningful connections with the people and the people but another set of feelings also includes fear confusion unease along with along with feeling thrilled and this is because there's a fear of the unknown there's a fear of uh choosing the alternate path and and choosing something different there's a fear of either traveling solo as most of these travelers prefer traveling solo there is also a confusion because because the excitement is regarding the unknown uh the journey here is considered more important than the destination uh however all these feelings combined make make these travelers really curious and uh thrilled at the same time so as offbeat experience is all about uh understanding the local and the cultural here um you have to finish in two minutes yes the local is uh see the local is seen um as something very special with using words such as gems uh quaint village homes everyday lifestyle is also understood as an unconventional way of life lifestyle which they need to adjust to another category through which these spaces can be mapped is uh through pictures and uh travelers here are fond of capturing uh the everyday part the integral parts of the locals and rather uh looking for uh uh appealing uh appealing views or scenery but here the preference is mostly given uh to seeing the place through the eye of the local videos here are another important is another important category which represents places in a very different way it includes less of host interaction more of content and i uh study actually actually represent an alternate form of electronic word of mouth as here the uh whatever ex whatever practices are taking place at the place are here substituted by the electronic word of mouth because of weakness is also about it also represents the suddenness of local encounters so i would like to conclude here uh by saying that uh offbeat travel in a way is uh is uh representing and reproducing journeys and places through the eye through the eyes of the traveler directly mapped by the traveler and hence adding to newer practices of digital mapping and simultaneously this form of digital mapping is also promoting and encouraging responsible travel practices as off-beat travel is all about uh accessing and approaching the local and knowing the local through the eyes of the local thank you thank you pooja it is also an interesting presentation and a different way of looking into the digital trouble uh so you are you are pointing to the fact that you know because of the digital image and videos and information about places so you were specifically looking into the offwit travel kind of thing and how this profit travel images are being created or being marketed by by different companies and rules and etc so uh and and and this is what i was thinking that it is very as a traveler as a travelogue writer i was thinking that always you know uh it's it it is always a preferred way of being somewhere where not many people have troubled so of it is uh in fact traveling to orbit places is always lucrative for the travelers and they try their best to be somewhere where not many people have already traveled so it's it's it's and and i was also thinking about this uh fear you know yeah fear and other things and and i i was i was thinking about i i wrote a couple of piece uh in bengali almost all the time i write in them early in most cases so uh i was writing about this you know awkward places when i tried to orbit places and and and fear or insecurity is is part of it but you know always these travelers take this risk to have a very um experience which is which is extraordinary you know not many people have so these are also part of you know this risk this fear factor and and and being in a place and local itself and and local way of looking into exotic ways you know so how people uh stay how people uh survive in their own community with the limited resources something like that and in that case also even the travelers are ready to compromise with their comfort levels and other things you know so yeah that's a that's a pretty interesting uh paper and i think uh it will you will have some questions at the end and so i i think uh from my part i i finished commenting on yours so maybe uh we can ask the next presenter and thank you i am requesting the participant so if you if you raise certain questions and you can i know it is the last session of the day so probably most of you have run out of energy but to still take some time to raise certain questions and if you uh write those in the chat box will be true okay so who is coming to me yeah so you you segregate like five minutes five minutes and five minutes that would be okay for you okay mom okay yes good evening everybody uh our presentation today is titled as uh digital and [Music] physical space and connective turn in the tourism industry during and post cover 19 period so the main idea behind the paper is how the activity of tourism the concept of geography and the event of the pandemic brought together a stronger sense of digital tourism the tourism is a global industry that is persuasive of local national and global economies a lot of people and a fair amount of population depends upon the tourism sector for their everyday sources of income and experiences there are several emerging concepts in tourism including medical tourism and ecotourism which have been prevalent since quite a few times the geography virus plays an important interlinkage with the geographical movement and connotation of space with reference to rejuvenation so it contributes in the sector of tourism by giving the idea of a defined space and the ideals of rejuvenation for people who seek tourism for certain purposes coming to the pandemics so the unexpected global outbreak should set a back on the entire human community there were banner movements and there were safety issues so people chose to stay back at their homes all of these three concepts interlinked with each other gave the stronger sense of digital tourism so which opted optional modes to quench the thirst of exploring and retribution there was a possibility to go around places which were otherwise not open to tourism now what exactly is digital tourism so it began initially with the digitization of tourism where particular places offered 360 views of their geographical spaces but later on until the stage we are currently in it has emerged as a concept of digital tourism in particular so we have sort of used digital technologies to enhance our tourist experiences so examples can be seen in the form of virtual tours of geographical spaces you might have come across a lot of museums putting up their mixed reality interventions a lot of biological parks organizing virtual works on platforms such as zoom and google me to match the idea of digital tourism for the people which were in the aftermath of pandemic and were behind closed doors of their homes coming to the concept of digital tourism the tourism is a leisure activity it includes all the aspects of economies and broadly speaking it is concerned with the use of digital technologies to enhance our tourist experiences so we can sit back in our homes and visit all the places that we want to using the different technological aspects available this takes the effort of carefully curating the content and the site where the digital tourism part is hosted there's also a well-designed transition between the physical and digital spaces and people are aware of the existence of content in a way that does not break the sense of their presence so they can be present in the homes as well and virtually they can be present in the space they wish to travel and people are moving to different layers of experience and such interfaces that are evolving and in the digital and real worlds they're interwined people become present in a blended space and become essential actors in its year coming to the technologies that are shaping the tourist ecosystem the first and the foremost technology is the mobile technology which gives us the access to internet and it allows us to move on to places that host digital tourism sites apart from that there's data analysis there's cloud computing and there's blockchain which manage all the backend developments it's also there's a always important factor where artificial intelligence and augmented reality has taken us fair for example uh ruined monuments or places that have ruined are now virtually augmented you can we can possibly now have a look at how they might have been looked in the past and how uh they might have changed over time coming to objectives uh over to you mom thank you so basically the present study is an effort to analyze the changing pattern of tourism industry which emerges as new normal from the intersection and conference of physical space and geospatial and digital technologies the study is basically trying to capture the digital visitors and their experiences in the present frame of digital tourism which emerges during and post cobit period and its impact on overall tourism sectors so basically in march 2022 we share 100 google forms to the people which generally we were knowing that they are digitally at least visited once uh the new places so we collected that data and we also analyzed and these are the some questions we asked them one was like that boost to hardware software and telecom industry so 95 people were agree with that yes they uh then uh they the question was are they able to see the full uh fully that particular place so 72 percent said yes and 28 was disagree that they were not able to see they wanted to visit those places and opportunities to visit more places so people said yes there were more opportunities but ten percent people were still denying that um [Music] people said yes it's safe several times but forty percent people were not agree and they were up again saying that this is not actually the two visit of particular place uh then access to more information so 80 people were agree but 20 people were not agree and they gave comment also that uh some information is still very simple they can google the things but whatever they can see in the pieces that is missing missing personal experience of touch taste smell and emotion so 100 percent people were agreed to uh this thing they are not getting the real experience loss to food and beverage industry so 95 people said yes and five percent people said no they also get new when just to earn the money lost to hospitality and transport industry so 88 people were agreed to this but 12 people were also said no there was not much loss and they are uh trying to get uh the similar things unlike earlier missing perspective and actual view so 92 percent people were agree that they are missing the real perspective and actual view and when we ask this question less enjoyable so 68 people said yes is less enjoyable because they are not getting real experience but 32 percent people were agreed to this that they are saying no it's also equally enjoyable they are looking new places uh uh finding out the new cuisine of the places the staying of the people and their living conditions so they are they are they were enjoying their things now there are few pros and cons which dr rashmi will elaborate more on that uh thank you kavitham so not talking about pros of digital tourism so we can say that seeing picture and video inspire people to travel and also provide them choosing the destination attraction and travelers see themselves as the sum of all the experiences and virtual tourism provide them that experience without actually visiting that place in the time of pandemic it uh we can say that it is also one of the it is actually a very resilient way of traveling travelling in virtual mood so we can say that it is more of resilient to be dealing with the pandemic and in the first half of 2020 we can say that tourism dropped by 70 percent due to the pandemic and digital solution or we can say that the digital tourism came as a solution uh and uh we can say that present generation it uh they're like really very well first in the uh com in community uh communicating in digital format and uh um and visiting virtual spaces so there are various virtual realities app like google earth vr google earth which gives the sense of adventure out of real tourism if we see uh if we if we go to google earth we can have street views then we can have um you can have a sense of adventure of real tourism like climbing mountain or deep driving the ocean and using these technologies one can visit mars too or like different planets also and uh we can have like we can drive a rover on a planet and these images uh of uh planet are accurately mapped and modeled using nasa uh and uh one can also visit different museums and galleries and it is also a very low cost and one need and as one need only smartphones laptops and internet so we can say that virtual tourism also helps in preservation of national heritage and environment by bringing and focus the importance of sites and the needs of the needs to preserve them through documentaries so it is uh we can say that it is also a sustainable way and becomes more informative also and it enables people to see places who have who have physical constraints in traveling and is also time less time consuming talking about cons of digital tourism we can say that it it does not match with the real experience of visiting a place then we can say that person misses the meeting and visiting of unplanned unexpected experiences of the places views of the people which one can experience in a real kavi journey we have next lead so uh we captured various responses uh and changing view um capturing the responses over changing view of space and travel due to pan limits so people resp people responses can be concluded in a way that they said that that there is a creation of a digital landscape in the tourism industry especially during the pandemic and post pandemic in recent years there has been significant business growth through the digital media how the major part of tourism is going online through travelogue videos and social media and it is limited to it is not only limited to likes and share only but it is also it is it is also about sharing experiences real experiences so uh we can say that it is uh it is of more of like knowledge and information about sharing about a place sharing of experiences of new plays because it has become very easy then communication and wider relations physical space is restricted to laptop and taps mobiles then there is a mental stimulation then no physical health benefit is there so uh now coming to the tourism industry in park during covent the pandemic we can say that the pandemic has changed the shape of global travel as there was shutting down of the flights and travel for most of the world uh according to the united nations world tourism organization tourist arrivals in different destinations are estimated to have fallen 74 percent in 2020 compared to 2019. uh according to the newest edition of eu and w2 tourism barometer international tourist arrival overnight visitors increased by 58 in july to july to september 2021 compared to the same period of 2020 and however they remained a 64 percent below 2019 level so we can say that the foreign exchange earning from 2016 to 2019 grew at of seven percent in india as foreign travelers helped india in getting foreign exchange but it dipped in 2020 due to covet 19 pandemic um now i'll be uh talking about digital tourism intensities and its consequences on industries um in like there are various ancillary sectors within the tourism sector uh which made profit during covert 19 because of the digital uh tourism intensities for example advertisements and other business services uh then administratives and support services telecommunication they all uh they were we can say that there were rise in these activities then arts entertainment and recreation uh human health activities they were like performing within medium to high and uh then if we take transport and storage accommodation and food services real estate so they all performed very low and this data is from oecd uh so i'll now be talking about reasons of growth of digital tourism so post covent or during covet digital and internet uh gave boost to it tourism industry during covet it was not because of digital enhancement of physical space rather due to the pandemic the industry faced disruption it has seen that after vaccination global travel activity rebounded sharply in the third quarter of 2021 while remaining far below pre pandemic levels the low level of travel indicate that people are still not feeling confident about covet crisis economy of many regions are badly disrupted and people do not have finance to travel at new places amid all the cry uh cries they go uh they've got a new option of digitally visiting a new place uh now coming to the suggestions and recommendations so we can say that tourism dependent uh region could be aided by strengthening links between tourism and locally produced agricultural manufacturing and entertainment through online shopping a visitor can enhance his or her experience of that place and the region will economically be benefited technology can also play an important role with social distancing and health and hygiene protocols like to remain in place for foreseeable future cashless service delivery and investments in digital technology could be the bridge to recovery norms for service change uh charges of digital tourism needs to develop authentic travel groups an agency needs to enter in the newly emerging market so we can say that digital tourism or the virtual space can be the future of tourism for sure and the study is also important to examine the extent of virtual tourism uh how and how it is perceived over virtual space over the real space so with that thank you thank you thank you rashmi thank you very much so uh ashish shall we go for it yes uh there are one more presentation left i think i i'll just try to present show that slides if it works they have problem of uh you know internet and other things okay yeah you can see that you can see okay then there is an audio file as well just [Music] will be giving a presentation on our paper on reinventing the tourism sector through digital internships which will be a case study of marjorie rivera site number two shows the content of our presentation and the view of our presentation slide number three is a brief introduction to our study in today's world tourism is a diverse and multifaceted social economic is it working properly i think it is the content i am seeing now particularly source of income and employment it is an important aspect of india's and the world's economic prosperity in terms of gdp and foreign exchange revenues india's tourism industry is one of the country's highest contributing service industries employing millions of people with time as technology continues to take over human life and its necessities the tourism industry as well is getting evenly impacted by the advancement of it one of the contemporary threats in global tourism industry is the advancement and incorporation of internet and other new technologies as keeping up with the rapid development which has led to a new approach of tourism modern tourism development is taking place in a digital economy which is also changing the traditional systems and processes of tourism making and it is now more flexible and consistent with the realities of today and also more competitive in the developing digital world tourists now may easily discover the famous attraction as well as the uh lesser-known sites or immutable characteristics of any area be it a city town or even country before even visiting it one of the most popular way of doing that is just typing it over google or looking it up in google maps the following concept should be studied us with the aim of our study which is incorporating knowledge digital intervention we strengthen and apply the tourism structure of imagining that we have applied for the study includes conceptualization of the study which was followed by identification of the need of the step this was followed by the primary study of the area which included two discussions survey and this which was done for the for the locals perception of study from jews was done next to understand their thoughts on tourism development and digitalism later a map was formulated to identify potential areas of development for infrastructure development over gms and the final stage was in proportion of intervention site number five give us a glance of the study area is a district in assam and is known as the world's biggest and oldest rivalry island it is surrounded by the river brahmaputra in the south even in the northwest in the northeast the island is an emerging tourist destination due to its distinctive nature and cultural character marginally had a total geographical area of 1256 square kilometers in 1950 due to continual erosion by the people the entire area of the island was reported as 497 square kilometers in 2001 2021 according to the assam certificate the total population of majority in 2011 was 1967 the district population has been dominated by st and fc people for the most part where missing and dealing with tracks were the key tribes residing in the island machine's social economic situation is mostly dependent on the development agriculture is the backbone of major economy the island is also known as the center of nationalism in assam there are hot shows which are national institutes or institutions that serve as residents for months known as hogwarts in marjorie 65 hot rods were constructed but 50 of the constructed one have been lost going to islands deliver the rivers erosion the islands currently has 36 hot drops in operation the margin is naturally environment and also gonna shape by the weaver's edge of ecology the island has 150 wetlands where a significant number of domestic and migratory birds we have seen at various times of year 186 species of birth have been documented during the winter season including some of the world's rarest now inside number six we will be looking at the tourism industry of modular tourism is one of the key economic factors apart from agriculture for the tourist industry in the marginalized tourist inflow pattern from the figure at the right shows us the seasonality the maximum tourist injury happened in the month of october which is the non-monsoon seasoning and it subsequently decreases during the monsoon season accounting for the blood and heavy monsoon in the area when the number of trees coming to majorly i looked upon a larger chunk of the percentage of this visiting majorly is domestic caves where majority is the majority of them is coming from the state of assam every generation of steel imagining per tourist in the area is one to three days making the destination a perfect symptom for we can get away for the nearby cities of jawahar lakhimpur and diplogol while it was discovered that marjorie has an enormous potential to develop as a tourist destination due to its rich cultural heritage flora and fauna some weakness of the traditional activities nice imaginable one being the one being data inspection which is present over internet and insight when looked upon google map the internet failed the lack of digitization of services in the area seems to give us the proper information that is present in the site and hence the current poses a mysterious character for anybody visit from afar now side inside number seven we will be looking upon the findings which were discovered from the online perception survey the online perception survey which was conducted by a google form it was observed that 85 of the responders choose to travel to a place because of natural and similarity as shown in this figure in the left however it was also found that the availability of infrastructure such as accommodation transportation connectivity food were also rated very highly as shown in the second figure this demonstrate how infrastructure is critical to contemporary tourism and that a place no matter how much rich in uh natural and feminine beauty it cannot rely on that alone and needs to be supported with sophisticated planning and infrastructural development therefore there is a need to identify the gap in the provision of physical and social infrastructure in the island and those areas that need improvement or lack adequate infrastructure especially those playing a major role in the growth of tourism well the intermediary sector like travel uh agency style tour used to play a key role in the tourism industry in the present time the tools then shifting on organizing the requirements and put together their own travel packages as observed from the figure below in the left below it was found to be true in the conducted survey as when asked where one look up for the information about the place before visiting 91 percent chose internet along with other options but internet being primary also a million percent of the respondent rated travel guide services are very important and 26 percent of them it does not import furthermore the online availability of details of portal transportation and accurate mapping of the area have been written very important by 65 percent and 61.67 percent of the people respectively as shown in the figure below with smartphones having become an essential part of the daily life and everyone acquiring newer devices technology every day the contribution of mobile travel booking has also escalated smartphone and smart tourism have become a powerful tool for travelers thanks to mobile apps that make travel really simple further visas also shows a similar trend as when asked what digital intervention would be information to be made readily available online and 63.3 percent suggested that they use a travel based mobile application and 55 suggested that the integration of infrastructure in google maps hence in slide number eight we will be next following the in the next part of the study which will include identification of potential economic development known for infrastructure development now why this is important as a part of our study because we signify we emphasize on the importance of improving the services in the island for that for the new construction of areas will be important but given to the ideals uh ecological threat of learning and erosion it is important or it is crucial to identify those where development will happen sustainably and given that we have the option of using the atom which is also digital as gis we can identify these potential zones the identification of the potential zone was done using gis this step it is a very critical part of the study this step is done by keeping all the consideration of different factors and their effect on the tourism sector of the island for this purpose seven sectors were selected on the basis of literature reviewed the primary survey and a need from the island to map the potential the distribution of rate for suitability analysis was done using a multi-criteria decision making approach a multi-criteria decision approach ahp was used to calculate the weight in which a questionnaire was prepared and distributed among experts from various background and their opinions per week in slide number nine we have we are seeing some of the thematic layers which were used for the definition of potential equations in slide number nine we see a pairwise comparison matrix verifies comparison of different kinetic layers were carried out using satisfaction and comparison matrix was created for the identification of potential ecotourism sites the consistency ratio and normalized weight of different thematic layers were calculated and is shown in the table at the right using ahp the theme layer the thematic layers and their weightage you get them finally put into gis and the map and this time the following map was calculated in the map as you can see only 14.1 kilometers square of the area are highly suitable for development and any development they can take place without consideration there while majority of the majority of the island area are moderately suitable um then we can construct new interventions on infrastructure development can be done but with the consideration of the flooding and consideration of the ecological check this potential zoning can help us making new disaster resistance plans for the eye now in slide number 11 we will be talking about few of the intervention that we are proposing in the i for the intervention part the review of existing literature on digital tourism as well from survey results shows that the tourism sector has been easily be competitive with people shifting to online models also almost every individual to their owns or knows how to operate smartphone and smartphone application taking into this taking this into account and from the parent survey that the fact that from primary survey 56 percent of the respondents were willing to volunteer to help the existing area correctly and correct interest correct existing inaccuracy and that of 38 percent of the respondent would be willing to do if so provided with incentives this study proposes community participation based digital mapping of touring rgb with the help of apical file as it is based on cloud technology and data can be collected and uploaded by multiple users simultaneously with the apical file survey data required by the volunteers can be transmitted by phone together with gps coordinates to a single web database and then displayed and analyzed using google maps or google earth similarly using google maps data from the online database can be accessed and presented on mobile phone furthermore uh data filtering option can be there which allows seeing the data supplied by particularly volunteers or specific data that falls within certain ranges of a measured variable on time uh for the interpretation of this for the implementation of this intervention voluntary participation from both residents of marjorie as well as students visiting majorly can be requested through a collaboration with the tourism department of assam and the governing body or as well as the local business owners this mapping can be done in three phases well first we can start with the updation and detail of the mapping of the most popular uh and most frequented to this attraction in the second stage we can move to the commercial nodes and the entry points of the islands and third we can go on to and map the now for conclusion we are the study with the thought that this study serves as an ethnician in the digital age and it is important for any place with such significant cultural inheritance rich culture and natural heritage to be part digital with the globalizing world to sustain and hence in that in that direction the study provides a small step for betterment thank you so we finished ashish yes yes yeah okay so uh regarding this last presentation i i give my comments and then we'll see if people are asking questions so we can take those i don't see any question in chat box maybe some people will raise hand and will ask i was i was quite quite listening to these um all these papers here on digital trouble and you know making the places like majuli in a globalized as a connected tourist center in the in the global tourist map or somewhere uh the the card paper which was presented on how people perceive this digital in

2022-06-04 14:42

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