Module 7 Creation of Projects in Culinary Tourism for Rural areas
this is a module about the creation of projects for rural areas for culinary tourism it consists of five units and unit one is the identification of rural areas as unique destination for strategy development in the tourism industry the second unit is the Alternative forms of rural tourism for sustainable development third unit is public and private partnership for the development of the sustainable rural tools the fourth unit is the cooperation of Rural and small medium Enterprises under the authority of the professional bodies like the chambers and the unit 5 is the strategy planning for reaching new markets for the rural activistic areas so the benefits of the creation of the project for the rural areas for culinary tourists are many we will basically concentrate on the massive income on the global economy the opportunity for job creation increase of employment social inclusion and exclusion and then development on the information technology now tourists constitute a powerful tool for contemporary economies and sustainable and sustain nearly contributes to the National and Global domestic product therefore it leads to the development of critic of critical thinking of how the governments and private institutions can utilize tourism in order to ensure sustainable development opportunity for job creation the development of tourists creates the opportunity for job creation in general therefore the development of tourists in rural areas creates opportunities in areas that the world didn't exist before and create the need for creative thinking on behalf of public and private sectors to promote it increase of employment comes from this and the job creation Creation in the tourist sector can help towards the increase of employment which constitutes a fundamental policy for all economies and especially for the European Union which pays massive attention towards this specific Direction this can help both the business and the individuals social inclusion and exclusion the tourist development the tourism development the job creation and the increase of employment can have further positive income such as increase of social inclusion and the decrease of social exclusion then both constitute serious issues for contemporary Society therefore tourism development especially in the two in the rural areas can have further positive income impact development of Information Technology the tourist development the job creation and the degrees of employment have can have positive income in the development of information Technologies in the areas that it was usually underdeveloped unit 1 identification of rural Alias as a unique destination for strategy development in the tourism industry for the development of culinary tourism the strategy Remains the king in any business activity and can potentially provide the organizations that implemented a serious competitive Advantage as they can manage to utilize all their productive resources such as human resources Information Technology land and financial flexibility so the integration of the rural areas as unique destinations is of crucial importance and leads to the development of market and marketing research critical thinking and Innovation several critical factors such as social participation tradition and culture and protection of Heritage apply as the enabling the rural areas to become more Diversified Comfort competition on both local and Global levels and ensure Investments shall prevade as part of the overall business organizational culture Gastronomy and the specific unique characteristics in terms of the rural area the strategy development must take into cons into account specific unique characteristics such the Gastronomy the agriculture the forestry aquaculture and Fisheries economic and cultural activities of country dwellers non-urban Recreation and Leisure areas or natural reserves seasonality either winter or summer accessibility motorways airport transit buses fragmentation cooperation between internal and external Market experts cooperation between government and private institutions role of women and the other persons adequacy on Information Technology provision and the overall infrastructure The Innovation process must ensure that alternative form of tourism in rural areas shall Prevail in this constitute a Pioneer step in confronting and overcoming competition in both local and Global levels several countries in the European Union have been largely benefited from such strategic approach as it has enabled them to exploit not only their productive resources but most importantly to focus on specific unique characteristics that could not be found elsewhere and have wisely been characterized as Europe Hidden Treasures and they are looking for people to discover them unit 2 Alternative forms of rural tourism for the sustainable development of culinary tourism rural tourism is indeed facing serious challenges and this is an issue that has been identified throughout the years and despite that in recent years it's got experienced some significant growth the need for Innovation and diversification remains in place in order to ensure that ensure that this growth shall prevade in the long term providing the rural areas with substantial benefits a key component towards this direction is the development of Alternative forms of rural tourism that will provide the specific areas with the ability to exploit their unique characteristics and take advantage of the opportunities provided within the specific Emerging Markets the opportunities for rural areas proceeding to extensive market research and Market segmentation constitutes a priority for the effective development of attractions therefore this must be conducted by a team of professionals that Acquire the appropriate skills and expertise in the specific area of research such actions will ensure and enable the rural areas to define the best possible opportunities positions themselves in the right target market becoming more efficient in their in the overall strategic development despite that there is one-size-fits-all policy the following proposed Alternative forms of Tourism is considered to have to a large-scale universal adaptability and thus could contribute to the development of culinary tourism especially within the European Union which shares a large number of common characteristics this Alternative forms can in general be applied across the Union focus on characteristics each country and rural area must focus on its own unique characteristics which will enable it to become more Innovative and competitive all of the above issues in constitute fundamental principles as each place is indeed unique consequently Diversified and must be considered as an essential part of the specific procedure which has to be developed within a framework both European and National this will enable them to ensure possible funding from both National and European funding hence enabling them to invest in infrastructure in order to become more competitive and the examples are medical conference tourism this refers to the attraction of Professionals in the medical sector and can potentially provide the rural areas with a great degree of diversification as it can attract scientists from different countries and contribute to the local rural economies and promote the Gastronomy of the area the development of medical conference tourism is enjoying a healthy development during the last two decades as an increased number of scientists are involved in research and development and they also acquire further training and knowledge regarding the development in their field the religious tourism refers to the attraction of a specific group of people that believe in a specific religion provided that the religion such as Christian is Muslim Hindu and Buddhism attract the majority of the world's population coupled with the extensive culture that goes along with these religions their development have a significant impact on rural areas which creates an opportunity for the Gastronomy of the area to be discovered the need for reaching this Market is self-evident and can provide the rural areas with their serious competitive advantage in order to effectively attract the number of new visitors in their areas environmental tourism this form of tourists refers to the attraction of a niche market that are focused on developing activities that will clearly focus on protecting the environment this can potentially include the implementation of voluntary work an increasing number of people across the globe are aware of the need to protect the environment and they feel socially responsible towards the specific issue the attraction of people from this segment requires the development of very specific policies that will be based on scientific issues and will be able to attract these people which are usually well educated and they will understand the need to promote local Gastronomy as part of the Environmental Protection cultural tourism the culture can become a powerful tool for each country and the universidality of the form of tourist constitutes a commonly accepted issue differences between regions countries even areas within the same countries is something that constitutes a reality provided that this identification prevails to a great extent the need for each country to focus on the development of the appropriate strategies is essential in order to assure that they can take advantage of the opportunities provided to promote the culinary peculiarities and the gastronomical Specialties of the Italian however at the same time rural areas must be aware of the fact that they have to compete with a large number of countries as well as other regions in their home country Sports tourism Sports tourism has also experienced a massive development during the past two decades as the focus of an increasing percentage of people in leading a healthy lifestyle has provided the opportunity to several countries to develop a series of events towards this direction rural areas process poses specific advantages such as the nature which enables the development of sports such as marathons and cycling routes however developing the appropriate facilities that will attract the athletes constitute a prerequisite towards this direction the cooperation with athletic clubs is another essential element for focusing on such form of Tourism the sports tourism can be an opportunity to promote the local Cuisine and knowledge about local gastronomy unit 3 public and private partnership for sustainable rural tourist development the smooth cooperation and partnership between both the public and the private sector is evaluated as a vital element for the successful development of a sustainable strategy in the tourist sector the very nature of Tourism requires this cooperation due to inability of both parties involved to allocate the appropriate infrastructure and resources that will ensure Innovation and sustainability an issue that has historical evalued and managed to contribute in several countries in general three major drivers apply to the efficient development of public-private partnership this driver refer to leadership that ensures that public private partnership will be run under the authority of an effective leader that will provide all participants with appropriate motives and incentives in order to improve and to implement Innovation that is vital for the rural tourism in addition leadership can provide the needed Clarity of objectives drive them impedance business focus and much needed accountability foreign divs can be identified in many levels for both the public and private sectors and possibly lack of such inventings or incentives can lead to negative impact that will drive the strategy of track the need for public private partnership and the leadership is to ensure ensure that the acquisition of the appropriate Financial Resources shall not play a negative role and will become an effective tool towards the successful implementation for rural areas in this essential despite that there are obvious benefits from the cooperation between the private and public sectors that does not under any circumstances mean that this cooperation comes without any problems therefore these problems must be clearly identified and evaluated in order to ensure that they will be effectively confronted before becoming a threat to the overall partnership and here I have some examples from Cyprus one is the Cyber sustainable tourism initiative it's an NGO with members the with members that are the separate ngos the deputy Ministry of Tourism and travel agents and this initiative is actually doing a lot of work in attracting tourists for areas that have never been touristics also its disciples Acro tourism company that is a non-profit limited company and enters the deputy Ministry of Tourism again it's a partnership between the government and the stakeholders the characteristic units and promote the Enterprises in the rural areas of Cyprus this promotion is mainly within the country of Cyprus but it's very successful unit 4 cooperation of rural small and medium Enterprises under the authority of the for professional bodies Chambers of Commerce the role of Chambers of Commerce is fundamental and Assange the rural areas must be able to develop the appropriate alliances that will enable them to obtain the appropriate expertise know-how and formal structure the time where possesses extensive experience and clicks to the marketplace both internal and externally that will enable the rural tourist barriers to reach more people in more countries by developing in Innovative products and services blue several ruler areas have managed to take advantage of the experience of the chambers and other professional parties and have substantially increased their revenue productivity the creation and engagement of disadvantaged groups of people in Innovative initiatives partnership with Chambers smes have lots again from their effective partnership with Chambers with experience and saving valuable productivity resources such as human Financial technology and land therefore such approach by that order does not constitute a choice it's rather a primary necessity which it has to be placed at the front line of their strategic development as a return the ruler SMS in the tourist sector could expect to benefit in the long term rather than the short term and create the appropriate environment for increased competencies that will enable them to develop powerful brand name image and Equity leading to improved social partnership with Chambers from the from promotion of culinary tools Chambers could work in order to promote the members design of roads that will promote the Gastronomy of the area promotion through the stakehold commonly accepted strategy the European Union has strategically focused on the specific issue and has provided some general guidelines and benefits and must be examined despite that the game clients and benefits are General their examination leads to the example that these have a perfect obligation to the SMS in the rural areas therefore the appropriate attention must be paid in order to ensure that the EU member states and consequently there's a Miss in the rural areas will develop a commonly accepted partnership with Chambers public support the cooperation with the chambers can provide the smes to obtain public support which can be identified in several levels such as know-how Financial technological acts European funding decline of bureaucracy awareness and use of public support programs among resumes SMS can become more effective to not only rely on the chambers in the public sector internalization internalization SMS can benefit from the cooperation with the chambers in order to develop their operations at an international lab This concerns both physical and strategy development any strategy development requires the affecting in volvement and cooperation of the potential individuals and organized groups the engagement of the formally structured and the registered professional bodies is of crucially important and must be strategically evaluated by the rural areas that focus on developing a sustainable competitive advantage SMS the two a great extent Prevail with the regular tourism must be able to ensure that they develop the appropriate channels in order to become more effective by using all possible productive resources that can assist them towards success examples the cooperation with the chambers can provide the smes to obtain public support which can be beneficial combining an identified in several levels such as know-how Financial technological access to European funding decline awareness and use of public support programs amongst SMS can become more effective to not only rely on the chambers in public sector 3 provides a percentage of internationally active smes that use financial and not financials figure three getting out of the geographic pathways dsme can benefit from the cooperation with Chambers in order develop the operations at an international level this concept both physical and online presence expansion of the international marketplace creates several benefits such as increased knowledge and experience improved revenue and profitability improved organizational culture and innovational creativity unit 5. strategy planning for reaching new markets for the loaded tourist areas to promote Highlander foreign foreign development constitutes the ultimate action for any given industry or single organization strategic development requires deep critical thinking skills and its development must assurance that the industry or the organization will join long-term benefits and create the appropriate environment for developing internal organizational cultures that will involve all people involved in the organization development in terms of the SME in the rural tourist and areas need to be developed a series of actions before they can become competitive in the increasingly competitive environment which requires the smooth cooperation of a series of stakeholders these stakeholders refer to following that are considered as a primary importance and they are all can have a great deal and impact on the rural tourism businesses especially decimates us this lack of appropriate resources such as Financial human blood type government agencies this can help the sector with their structure providing them with the appropriate skills know-how financial support statistics legal consultation and access to finance to funding especially when this referred to EU funds and the specific programs developed by the union therefore such cooperation constitutes the first and most important step prior to starting to the strategy development adult Lab person for partners this can provide the opportunity to the ruler just to get access to the international market through their existing knowledge and their ability to connect the business across many countries in addition the chambers can bring the rural tourist businesses together in order to assist them towards developing a commonly accepted strategy in develop a sustainable Network that will effectively serve the Scopes of the participants part of the research further with all the above Mission issues the ruler tourist business and most importantly the organizations that we develop the strategy must take the following major steps that will consider both internal and external environment marketing research internal analysis segmentation Market positioning innovation thank you for your attention
2023-06-10 10:15
