Catalysing A Decade of Climate Action in Global Travel and Tourism

Catalysing A Decade of Climate Action in Global Travel and Tourism

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Good afternoon everyone I’d like to give  you a warm welcome to this virtual event   titled ‘Catalysing a Decade of Climate Action  in Global Travel and Tourism’ to welcome   us all today and without further ado I’d like  to introduce Mr Ivan McKee Scottish government   minister for business trade prison and  enterprise allow me to extend a warm welcome   to everyone here for the conference it's  been a difficult time for the tourism sector   globally due to the pandemic and here in  Scotland we've maintained a strong focus   on supporting the sector in the short term but  also crucially maintaining earned medium and   long-term ambitions too we believe that tourism  is a force for good and it can indeed must play   its role in the green recovery and it's important  that we discuss innovative solutions to accelerate   our progress to achieving net zero which is  very much the purpose of course of today's event   Scotland has committed to achieving net zero  emissions by 2045 with an ambitious interim target   of a 75 percent reduction by 2030. we have already  halved our greenhouse gas emissions since 1990 we   have shifted almost 100 percent of our electricity  use so that it now comes from renewable   sources our funding for energy efficiency has  benefited over 150 000 households since 2013.   and in less than 10 years we have funded the  restoration of around 30 000 hectares of peatland   and in the last three years alone have  created over 32 000 hectares of new woodland   we're also one of the very few countries to have  set legally binding annual emissions targets   for every year from now until we deliver net  zero these statutory targets form the heart   of an indicative national determined  contribution published ahead of cop 26   where progress has been made across all parts  of Scotland’s economy and society the scale and   urgency of the task ahead is significant  and we still must do more complacency   is not an option our updated climate change  plan provides a clear and credible pathway   to meeting our admission to targets out to 2032  partnership will be important at home across the   EU and globally in achieving and accelerating  our climate ambitions I am therefore delighted   to open this international facing event  across public and private sectors alike   many barriers aren't challenges to consider as  we work towards net zero but there are fantastic   opportunities for us all to as destinations as  businesses and as communities in the context of   this morning's launch of the Glasgow declaration  this event is very much aimed at exploring in   partnership the next steps for action we see many  examples of good practice from around the globe   and Scotland has always been an outward looking  nation collaborative willing to share and be   inspired in return it's my pleasure therefore  to welcome you i'll be virtually to Scotland   and to open this event demonstrating tourism's  commitment and action to achieving net zero   thank you very much for your time thank you  very much minister Scotland’s net zero targets   are indeed ambitious so it's great to hear  about the encouraging progress uh so far   we know that all sectors need to play their  part so what about tourism let's hear from   VisitScotland’s chairman Lord Thurso Lord Thurso  good afternoon the floor is yours good afternoon   to you and good afternoon to everybody else and  let me add my very warm welcome to Glasgow as well   around this time in about 2019 I delivered  a lecture in Brussels in which I set out the   ambitions that VisitScotland had for a sustainable  future and so i'm really delighted to be here   today two years later to introduce an event  that is focused on what we and our partners and   colleagues around the globe are delivering on that  ever more urgent journey to net zero immigration   today you'll hear for example about Scotland’s  four million destination net zero program which   will provide support to tourism businesses and  destinations as they transition to a greener more   sustainable future i'm also very proud that as  an organisation VisitScotland has reduced its own   carbon footprint by over 70 percent over the past  nine years we truly are working to try to practice   what we preach we've also had a great panel  discussion later on with five destinations that   are already delivering action towards net zero  and i'm particularly pleased that VisitScotland   is working in partnership with sustainably focused  tourism bodies such as tourism declares the future   of tourism coalition Necstour which represents 39  regional tourism organisation across Europe we all   know why we're here cop 26 presents a unique  opportunity to demonstrate the decisive action   that is being taken in Scotland and around  the globe to secure our future prosperity   in the face of the growing climate crisis the time  for talk has drawn to an end the time for action   is that a big is now or as somebody put it  blah blah blah is over time now for cha cha cha   it is action and deeds that are required and  we need to focus on sharing let's also be clear   achieving net zero emissions in tourism won't  be easy so it's equally important that today   we look at the enablers and the barriers  so that we know what the challenge is   and we can use the opportunities that means we're  all going to have to think differently about what   kind of tourism we want about how we promote it  how we deliver our product offering how we target   and engage our visitors and collaborate with  the industry and how we use tourism to support   communities in a respectful way in Scotland  almost three-quarters of our residents agree   that climate change is an immediate and urgent  problem and so there's a real opportunity for   businesses to shout about their eco experiences  and cater for the new market this morning saw   the launch of the Glasgow declaration asking  stakeholders around the world to take action   and many of you here this afternoon including  our panellists already are others want to start   for me this event very much is very much about how  we bring that declaration to life before I finish   I must also say a big thank you to our wonderful  moderator Virginia from the unwto for joining us   despite her extremely busy schedule and to all  of our panellists for being so willing to share   your good work with everyone here today and to  our key partners in this event tourism declares   the future of tourism collaborate a coalition and  the network of European regions for competitive   and sustainable tourism I believe we have much  to do I believe there are grave challenges but   I believe also there is a tremendous opportunity  for the force that is good that is tourism which   is a force for good so thank you for joining  us have a wonderful afternoon thank you so much   Lord Thurso really a pleasure to be here and  as you said definitely an opportunity we must   grasp so thank you so much for sharing the  perspective of VisitScotland I am really looking   forward to hearing about the net zero program of  activity I know uh it's part of VisitScotland’s   climate action plan so that that would be  inspiring uh to hear but first and in light of the   launch of the Glasgow uh declaration we have with  us uh Jeremy smith co-founder of tourism declares   a climate emergency for those who may not be aware  tourism declares is a global community of 377   tourism organisations companies and professionals  and all of them committed to delivering climate   action uh plans aligned with the need to cut  emissions in half by 2030. so Jeremy is going to   introduce us to the Glasgow declaration what it is  what it means and how it can help guide us in the   delivery of climate action whatever our business  organisation or network looks like so Jeremy over   to you Lord Thurso mentioned people looking  to know where to start where does this start   so as we look at catalysing throughout these  various different sectors and how we expand   this across the whole of our industry in the whole  of the world I just take a moment to step back to   the actual start point this began at least in my  mind this beach is in northern Mozambique I was   there 10 years ago staying at a remarkable lodge  that is one of was one of the world's leading   environmental tourism sustainable tourism  destinations it was an incredible place   but in April 2019 cyclone Kenneth washed in off  the Indian ocean at 140 miles an hour and when   within the space of five minutes 10 minutes the  lodge all the work it had done and 14 villages   were completely destroyed the lodge never came  back people who behind the lodge are still working   with the villages doing what they can to  be there and in that moment I just saw the   fragility of tourism that chooses so often to  be in the sort of remote beautiful places that   you have seen from our holding slides on each  of our names but also the opportunity we have   because of how we bring people from all around  the world to connect to these beautiful places   within a couple of weeks the first tourism  declares tweet went out calling on the industry   without knowing what it would mean that we  needed to declare and to transform our model   to something that would support communities and  regenerate biodiversity over the course of the   next few months conversations began particularly  with myself and Alex Narracott the founder of   much better adventures and then we brought in  other tourism companies and by January 2020   we had 14 founder signatories that launched  together tourism declares a climate emergency   now November 21 we have 392 members headquartered  in over 60 countries covering all sectors   most importantly from the very beginning what  we set out to do was to say that everyone in   tourism needed to publish a plan for what it is  that what their climate action would look like   to publish a climate action plan that couldn't  just be here's what we want to do it had to be   grounded in science we have to respond to the  severity of the emergency with the appropriate   response and finally we have to work together we  have to collaborate that's what everything that   is here and this event and has been throughout the  sessions that cop is about we either all succeed   or we all fail so we have to work together  share best practice share our challenges the 392 members are mostly small medium-sized  enterprises they're businesses who really get it   destinations like VisitScotland but of course we  have to expand this over the last six months we've   been working on the Glasgow declaration with unwto  united nations environment program VisitScotland   and the travel foundation to launch as Virginia  said this declaration that was launched this   morning it wasn't just them that came on board i'm  not expecting you for one second to see who was   there I just want it to be acknowledged that all  these people and all these organisations brought   their own expertise their own understanding these  are people who work in tourism's private sector   these are activists these are environmentalists  these are scientists these are community groups   indigenous tourism everyone fed in to make sure  that somehow 800 words represented the totality   of how our industry could come together and that  now as of today on the one planet network website   is what the Glasgow declaration looks like  800 words of commitment that summarised can   be this we are shared commitment to unite  all stakeholders to transform tourism   we're not inventing science we're supporting  the global commitment to halve emissions by   2030 and reach net zero we will consistently  align our actions with the latest science   and we will deliver climate action  plans within 12 months of signing   in other words ask with tourism to class publish  a plan base it on science and work together   and we've seen just in the last seven days we  put this it was enabled to be signed seven days   ago and in just these first seven days we've seen  major companies accord's one of the largest hotel   companies in the world it has 250 000 employees  embarrassed intrepid Skyscanner businesses that   are huge have come on board and said yes we will  shift our business model we commit we are part   of this major supporting organisations from around  the tourism industry association of British travel   agents the European tourism association the south  pacific tourism organisation travelist the wttc and most significantly I think we've seen  more destinations join that first move that   was made by VisitScotland we see Barbados  the eastern Caribbean states Kiribati   Micronesia the Netherlands Norway should also  be written down there panama all these states   have come together to declare a climate emergency  and what you see when you look at Barbados eastern   Caribbean Kiribati Micronesia in particular is  how fragile these places are these are the places   the low-lying islands that are most vulnerable  towards it they are the ones stepping up and   saying now we need to make the change we need  to transform and at the heart of the Glasgow   declaration is exactly that language this isn't  just about redesigning our businesses in order   to be as profitable as possible this is saying  climate change's impacts are most severely felt   by underrepresented and vulnerable communities  such as women indigenous communities people living   with disabilities and small island states a just  and inclusive transformation must prioritise their   voices and needs as well as those of younger  generations would otherwise pay the full price   of our inaction so how do we do that we've  got five pathways for plans the first pathway   is measure everyone needs to measure we need to  come together and align our measurements so that   this industry can understand what it is doing  where it should invest its energies we need to   coordinate that because one thing we found is  the very last understanding on how to do it or   how to do it in a way that relates to how other  people are trying to do it this week two steps   forward are made with the launch of the net zero  methodology for hotels and open source guide for   tour operators to set a science-based target  come to tourism declares in the next few days   they'll be uploaded there they're not just with  us they've been created by green view created   by intrepid they're there to help tour operators  and accommodation move forward of course we need   to decarbonise we need to do this aligned with  science already inside of the tourism declares   membership inside of those who have signed the  Glasgow declaration are a host of different   private sector bodies and destinations  pretty well whoever is working in tourism   someone has committed some part of that sector  is engaged and of course we need many more coming   forward sharing their examples sharing their  challenges so that we truly can understand what   the complexity looks like and work together we  have this incredible opportunity to regenerate   which can boil down to the opportunity for tourism  to help our visitors and our host communities   experience better balance with nature in the end  we call it the climate emergency we call it the   biodiversity emergency but the emergency is that  human beings are not living in balance with nature   and when we can shift that we address pretty well  every other problem there is we learn to live in   a more harmonious way and tourism that takes us  into these places that are better experiences when   they are wonderful isn't an ideal situation  to make that happen I think I’ve made this   point very clearly and everyone makes a point we  have to do this together we have to collaborate   finally we have to ensure the finance it's all  very well to draw up a plan but it can't just   be a plan that gets dusty on a shelf we have to  ensure that every organisation from every from   the smallest to the largest has the resources and  capacity to meet the objectives that they set out so what did we do finally it took two years to  get to 390 or so members the Glasgow declaration   has been live for a week we now have 300 already  signed the more that come forward the more that   sign as quickly as possible the more that bring  in their experience and their knowledge the faster   we will get there and we might be looking at 2030  and turning around and saying we did it thank you   thank you so much Jeremy always inspiring to  hear you tell how tourism declares emerged   so passionately and bringing such a logic to  all the pathways as you just did it was really   useful to hear about the pathways that the Glasgow  declaration is proposing and i'm sure that many   of the those in the audience today are already  delivering activities uh under one of the pathways   and it would be great to hear about this later in  the interactive uh session uh I’d like to shift   the focus uh now a little bit uh or to deepen the  focus story in in on Scotland our co-op 26 hosts   VisitScotland was actually the  first national tourism organisation   in the world to declare a climate emergency  and is now well underway in delivering a range   of activities so I’d like to give the floor to  Janie Neumann she's the sustainability manager at   VisitScotland so she can give us an  overview of destination net zero project   Janie floor is yours thank you very much  Virginia and yes thank you Jeremy for that   that very inspirational speech and i'm very  excited to be here today and to talk a little bit   more about Catalysing a destination before  we get started I just want to provide a   little bit more background information on  VisitScotland’s journey to where we are now   and where we're at so obviously now cop 26 right  now right here and speaking to you from Glasgow   in Scotland and this is a key moment in the fight  against climate change but also an opportunity for   ourselves and tourism in general  to step up and take action   and we recognise that and a year ago we were  the first national tourism organisation to   join tourism declares really to showcase our  ambition as well as to start working within   collaboration with national and international  partners and off the back of some of that   collaboration with some of the key partners  here today we are very fortunate to be involved   as members of the drafting committee for  the Glasgow declaration which as you know   has been launched this morning which is incredibly  exciting and this really sets us all up to inspire   and engage our visitors and our businesses to  drive that action and kick start that decade and   of climate action which is necessary and in  Scotland here will support those ambitious   targets so net zero by 2045 that you heard  about before and those targets really can draw   a clear line through our Scotland outlook 2030  tourism strategy which is very much focused on   delivering a responsible tourism for a sustainable  future and the current tourism recovery plan   but we we're definitely developing more  details around that which I want to   share with you and transitioning to net zero  is a journey and it's a journey for all of us   and so that's how we want to frame it because it's  important a journey that everybody needs to go on   but people will be at different starting places  and have different resources available whether   that's time money or knowledge so to make sure  that we all move in the right direction with the   impact that we need to have we really want to  frame that journey around some key questions   so things around where are we now so establishing  baseline measuring and monitoring that will allow   us to prioritise these actions and measure  whether we're making progress and where are   we going we have clear net zero targets but  it's also about seeing that visualising the   low carbon tourism future and looking at some of  that best practice and innovation already in place   how are we going to get there there's  some key actions we need to take   and but also as we've said before it's important  to acknowledge the barriers what is stopping us   is it a lack of awareness is it skills and money  but also we found often it's the capacity there's   a lot of commitment from businesses to undertake  action but many businesses are small medium-sized   businesses and that with all the pressures on them  at the moment find it difficult to find that time   to take action and know where to start so that's  why providing them with advice and support and on   how to start as well as the funding available  and working together is key to take action and   you'll see how this overall journey aligns with  the five pathways of the Glasgow declaration so just to briefly touch on  some of the key areas that   where we that we need to undertake to get there so  to speak clearly our buildings and transport here   in Scotland we need to address as a priority with  over 50 percent of territorial carbon emissions   coming from those areas so looking at energy  efficiency and renewable as well as promoting   walking and cycling and looking at electric  vehicles and hydrogen as alternatives but   especially in the tourism hospitality sector  considering the impact of food waste and the   opportunity to offer more plant-based diets and  is also a great opportunity and Scotland is has   a particularly ambitious target of 2045 because  we're uniquely placed to reforest and for peatland   conservation as well so that's something that the  tourism industry can either get involved in or   also support charities that do some wonderful  work here and adaptation is a topic that's   sometimes not an easy one to talk about but it's  important that we support businesses and our   destinations and acknowledging the unavoidable  impacts of climate change that will happen   and the risks that it will bring but also  to acknowledge potential opportunities   so the destination that zero program that  was mentioned before is worth almost four   million a support program that's part of the  overall Scottish government co-covered tourism   recovery package worth 25 million but these four  million are really focused to support uh towards   businesses and destinations to kick start their  journey to net zero and they have four key areas   so as we said how are we gonna you know where are  we now that research and insights peace so we're   undertaking some research and with the university  of Queensland and to establish that those Scottish   baseline emissions for the tourism sector to  know where we're starting from but also crucially   asking industry let's find out from industry  where they are at in their journey to net zero   where they get their advice and what kind of  advice they need and what their barriers are   and again communicating and raising  awareness and engaging all our partners   through our online portal as well as a range of  program of support which we'll be delivering with   partners we have in Scotland to leverage all the  existing advice supporting places the destinations   that are key in Scotland is important for example  through a destination climate action leaders   pilot that will be launching soon and  supporting businesses very specifically   on their carbon reduction projects installing  ev charge points and reducing their food waste   and joining sustainable tourism certification  these are all particular actions that we’re   looking to kick start this decade of action  but and I can only repeat everybody else's   words and saying that collaboration is key to  take action and here in Scotland by no means   are we the only ones we're very lucky to have  very supportive Scottish government and the   funding but we're working with a wide range  of partners across Scotland and the industry   and I can only reiterate that the communication  and collaboration is key and that the sharing   our story and all the other stories we will  hear today are fundamental to learn from each   other and to you know and not just share the  highlights but also the detours and the delays   and the things that did or didn't work and  then we can all really make progress at the   pace and scale that's necessary and because  tourism is a force for good and we can really   appreciate that and we can also make our mark  in this fight against climate change thank you thank you Janie I could not agree more on the  need to collaborate and share successes and   also learnings so that we really can advance uh  jointly it was really great to see how you mapped   the journey uh for the tourism sector towards  uh net zero and also to see the partnership uh   how it's working in partnership and uh obviously  of course the commitment of the government when   it comes to funding in order to support  the green recovery so thank you so much for   that great presentation with help from  Laura and Keith it would be great to see uh   a video that we have actually received from  Gonzalo Munoz. Gonzalo Munoz is a UN climate   champion uh for chile you know under the race  uh to cyril and uh yeah they were quite happy   about the Glasgow declaration so we're wanting to  participate and we can hear what they have to say.   Firstly I would like to thank all of you so much  for having me here today it's a real honour to be   speaking to all of you during cop26 in Glasgow on  this very important agenda for sustainable tourism   thank you to VisitScotland, tourism  declares a climate emergency,   NECSTour and the future of tourism  coalition for organising this event   events like this are key to driving even  more collaboration and more importantly   action to building a low-carbon  resilient and healthy future for all   it's only through radical operations radical  collaboration that we will definitely achieve our   goals and this is particularly important in the  travel and tourism sector giving the complexity   with multiple sub-sectors all around the  world it's such a granular and distributed   and diverse sector and as well as the size of  the sector where the wttc found that in 1919   the sector contributed to 10.4 of global GDP  so it means a lot in terms of how many people  

are connected to the sector how diverse it is  in terms of big multinationals and very small uh   tourism operators for example then of course it  goes from uh of course uh airlines or transport   systems to of course destinations it can be  either a camping or a resort or a hotel so   yeah and we know as well that the sector means so  much in terms of not only GDP but also in terms of   greenhouse gas emissions so thank you all uh for  coming together to catalyse action across travel   and tourism as one of the two to united nations  high-level climate action champions uh we warmly   welcome the Glasgow declaration that was launched  earlier today this is a pivotal step in bringing   together the sector to align with our goals of  having emissions by 2030 and achieving net zero by   2050 at the latest we will work very closely with  this network organisations to continue aligning   the Glasgow declaration with race to zero when  ready we will support the network's application   to the extra peer review group and hope that they  will become the racist zero partners initiative   for the travel and tourism sector thank you again  for all the work you're doing and for having   me today I really look forward to seeing the  action that will be driven by this collaboration   and the Glasgow declaration as many of you know  this is something in it's a topic in which I put   in a lot of personal energy and passion because  I so well understand the impact that you drive   and how much of that impact must be all about  sustainability all about climate possibility   positive all about regeneration all about building  resilience so many people all around the world   thanks so much it is now uh it's on the theme of  partnership actually that I’d like to introduce   our next speaker he is Manuela Alejandro Cardenete  the president of NECSTouR a network of 39 tourism   authorities across Europe committed to sustainable  development as a way of increasing destination   competitiveness okay thank you Virginia thank you  for giving the flow and thank you for your passion   for the rest of the conference ends  so good afternoon ladies and gentlemen   thank you for joining us in this collaborative  event we have been organising together with visits   Scotland tourism declares a climate emergency on  the travel foundation of course with the valuable   support of the unwto it's an it's an honour  for next door for us to stand today together   with these three organisations that are building  up a historical momentum for the global travel   and tourism industry calling for the recognition  of durisin as a contributor to net zero targets   and most importantly giving us a common framework  which to set up our action the Glasgow declaration   a commitment to a decade of during climate  action what is next is something that probably   you are asking next is a network for European  regions for competitive and sustainable tourism   next tour is the represent 39 official  division authorities across Europe including 15   of the 20 most visited regions in the European  union all those regions representing the diversity   of the European destination profiles our strategy  is aligned to the European twin transition for   one of them the green and digital the sustainable  development goals around the Barcelona declaration   better place to live and visit we have all a  shared commitment on sustainability as a driver   for community building built by sorry well-being  people our residents environmental protection   and restoration planet our destination and  competitiveness prosperity our business this is   why we believe together we can contribute to  generate the impact that the climate emergency   required across the European territory  almost fourth month ago we declared a   climate emergency during the tourism declaration  initiatives we wanted to we wanted to acknowledge   three main things first of all that tourism is a  contributor to the climate change that tourism is   an industry it stands to be adversely affected  by climate change and finally tourism can be   part of the solution not of the problem part  of the solution our declaration were released   exactly the same day that the European commission  approved the fit for 50 55 sorry package under   European green deal we wanted to demonstrate  our commitment and support for Europe’s target   of becoming the world's first climate neutral  continent for us the world's first climate natural   destination but we also wanted to position  tourism crawl and accelerate those efforts   while this commitment is crucial it's nothing  without the action and delivery as a network   and i'm proud to share that next tour is rooted in  the delivery of action that supports sustainable   tourism sorry sustainable destination development  since the beginning of our existence our journey   started 15 years ago and today which is a key  milestone with our partners our general assembly   formally validated our subscription sorry to the  Glasgow declaration as we were defining that main   lines of our climate action plan this plan will  be ready by July 2022 it will include concrete   targets and deliverables which we will implement  and catalyse in partnership we knew that this   represented the real before and after moment for  our network where to start first of all knowledge   existing already in our network sharing the  experience of our members that are already taking   action to reduce emissions intuition and pulling  knowledge to maximize their impact and encourage   others to follow second point advocacy towards  our regions and also towards to the European union   is proud to be part of the so-called transition  pathway for a more resilient innovative and   sustainable tourism ecosystem which is the process  lead by European commission to build the future   European agenda for the two more tourism of  tomorrow in this framework we share the voice   of the European regions and have the opportunity  to advocate for tourism being a key driver of   European green deal by taking inspiration  from the pathways of the Glasgow declaration   we firmly believe that unless travel and tourism  are not part of the European green deal we fare   that near zero targets will not be met third point  cooperation with our European and global partners   joining the Glasgow declaration the global tourism  plastics initiative and the future of tourism   coalition provide us against for the Europe the  developing and implementation of our climate   action plan so an example can illustrate this  point first of all boosting the integration of   tourism in the existing regional climate action  plans which are more than non-sectorial second   point stimulating cooperation with the department  of regional government that hold responsibility   for environmental climate waste management weather  management mobility something crucial to reach our   industrial net zero targets third example  integrating the participation of citizens   to define climatisation investment for example  reaching awareness with recent destination   fifth example transferred the original sustainable  mobile mobility strategy in the travel entering   sector and finally identifying indicators to  measure cover carbon footprint in our destination   as well as mitigation's result this means that our  climate action plan will allow will allow us to   scale up existing and successful experiencing for  our members and partners to this end we'll take   advantage next of next year strategic alliance  partnered at both European and global levels   starting by visiting Scotland tourism declaration  the tribal foundation and of course the unwto   as newly president elected president of  next tour it is my challenge and privilege   to help drive forward our strategist goals in  collaboration with our members and partners   we have demonstrated our own value and resilience  as a network during the combined crisis   and trying to end its time it's really it's  the same spirit of adaptation and collaboration   that we need to take our net sphere charges  our motto and exteriors will google further   when we go together and we feel it's now very  relevant than ever delivering solution requires   a global effort and next door is committed to  being a key player to this in this opportunity   we look forward to sharing our progress with you  as much as to learn from you as well a way we can   catalyse and accelerate our efforts leading to  a natural tourism future for our places and for   our people thank you so much Virginia, Vigrginia  and sorry for my the way that I have started sorry thank you thank you Manuel Mr Cardenete not to  worry uh at all it was fantastic to hear you   tell us how next tour is uh actually so committed  to taking action and thank you so much for your   leadership it's I think it's really a great  model very influential uh sharing the expertise   insights and good practices of your members to  build a climate action plan and then using this to   support so many destinations across Europe as they  accelerate their efforts to towards net zero so   this morning we had the European commission in the  panel uh at the co-op and I really think next tour   can play a key role uh as you say uh making that  the green deal is really a green tourism uh deal   so looking forward to collaborating  of course uh on that front thank you we have uh I mean we have had wonderful welcome  remarks then we've learned about the declaration   we've also learned how to catalyse a destination  Scotland in this case and now we've heard uh Mr   Cardenete speaking about Catalysing a continent  uh and collaborating for change so I think it's   now time to switch to the second uh part of our  session today which is the panel uh discussions so i'm really pleased to be joined by a wonderful  line-up of speakers uh our panellists   uh today and I invite them all to turn on their  cameras now please so our panellists represent   uh really a range of destination types we have a  country we have a region we have a city we have   a national park islands and a coastline so very  diverse but at the end of the day all of them very   much linked by a strategic focus on  responsible development and a commitment   to new zero so thanks to all for accepting  the invitation to be a panellist today uh   an announcement for the audience please note that  this session is not open to questions and answers   from the audience you will have the opportunity to  ask questions later in the open forum that follows   the panel in any way if you wish to post something  in the chat as I said in the beginning you are   always uh welcome to do so without further ado  it's really our great pleasure to introduce uh   senator Lisa Cummins she's the minister of tourism  and international transport of the government of   Barbados excuse me minister pleasure to have  you with us then we have also uh Murray Ferguson   director of planning and place at the Cairngorms  national park authority this is the largest   national park in Scotland we have also with us  Maria Linde this is deputy CEO in west Sweden   tourism board Arica Sears deputy director at the  Oregon coast visitors association and Jos Vranken   CEO of the Netherlands board of tourism and  conventions so really a pleasure to have you all   what I have planned for the session uh today is a  couple questions that I will ask you all to reply   uh as I think you will provide uh to the same  topic different perspectives that that can really   uh then lead us to a very rich discussion in the  interactive session so uh the first question is   related to the five pathways of the declaration  basically uh thinking about the five pathways   of the Glasgow declaration uh I’d like to know  what are the top two or three actions that your   organisation or destination is taking to support  net zero uh targets and I’d like to start uh   with you minister excellency you senator you  have the floor please thank you so much for   first of all inviting me to join this  panel today I’ve been intrigued by the   presentations which have gone before and they have  shared really the standard that needs to be set   for the tourism industry and uh certainly from  Barbados is not just a tourism-dependent economy   but we are equally a small island developing state  and so the issues on the agenda and those captured   in the Glasgow declaration all five of the  pathways are all critical for Barbados both on our   receiving side but also in terms of our partners  and the countries around us and the commitments   that they make i'm going to start first of all  perhaps by speaking to the question of measurement   in the first instance and the ability to be able  to measure and to define the key elements that   are affecting the tourism industry and then  to further disaggregate those measurements   into the different types of countries and how we  are affected and so there are producers and then   there are recipients then there are countries  on the other side who are like Barbados and   most of the countries in the Caribbean if  not all of the countries in the Caribbean   who are not necessarily contributing and who are  measuring but we also need to measure both risk   and the impact on our economies from  these kinds of elements and the second   part of it that I would want to speak to  is a question of uh providing financing   and development support for the implementation  of the mitigation and the adaptation strategies   this is absolutely critical so renewable energy  use of water resources especially for countries   like ours which are equally water scarce and the  preservation of our coastlines and our renewable   sources of both water and of course a generation  of energy those are some of the key things that   we would want to be able to participate in as part  of the glacial declaration and the pathways that   have been outlined thank you so much uh for such  a very uh clear statement uh may I now uh prompt   Murray Ferguson Murray if you could uh tell us  what are the top or two or three actions that you   would have in mind okay uh good afternoon everyone  and thanks again for the invitation to be part of   this event uh Glasgow seems to be the centre of  the world this week so I should tell you that   the Cairngorms national park is located about  three and a half hours to the north of Glasgow   and we're the largest national park in  Scotland but also the largest of 15 in the   uk it's quite a large landscape it includes  about six percent of the Scottish landscape   and I think also the one I would pick up  on is a measurement and we are embark just   embarked on a project of a carbon baseline  assessment using a common methodology   that we've developed in common with the  other 14 national parks in the united kingdom   and we think that's going to be very useful to  us because we are consulting at the moment on our   draft climate action plan and i'll put a link in  the chat to that so that you can see it and we're   very willing to hear feedback on that up until  about the 17th of the uh December and the other uh   pathway and these are so useful I think to us to  provide us with a framework that I would comment   on is the work on decarbonisation uh we have a  very exciting project uh to do to deliver with   partners over the next few years we have been  working to develop this for quite a while but   we effectively we have a 43 million pound project  with 45 committed partners already signed up and   we only had the funding confirmed within the last  few months and that from a tourism perspective   will see us connect our communities with really  good paths so that when visitors do come here   and they can travel in a much less carbon  intensive way and enjoy the fantastic landscape   and we also are going to be ex expanding the  forest resource within the park and looking   after the peatlands and we think that we'll  have a double set of benefits in that it will   reduce the carbon cycle but it will also improve  the landscape for visitors and thereby improve   the visitor experience so that's just a couple of  examples thank you thank you so much uh Murray i'm   sure uh quite inspiring also for other national  uh parks all the actions that that you are taking   I’ve just noticed and I have to apologise that  I missed introducing one of our panellists   actually Katarina i'm sorry I apologise  sustainability strategies at Gothenburg and co   uh Katarina since uh i'm not trying to fix what  I did before can I ask you now about your actions   which actions would you be wanting to highlight  sure no worries Virginia no worries at all and   thank you for inviting me first of all and  also a big thank you for this initiative   with the Glasgow declaration I believe this  is so important to our industry to actually   gather and get together and collaborate  on this important issue that uh   affects us all in a way about the actions I would  also like to say some short words around measuring   because I do think that is really important to  move forward and to find a common framework for   measuring as a DMO for example we are in the  middle of looking at our own mapping our climate   footprint uh in accordance to the ghg protocol  and when you come to scope 3 for example this   gets really wicked in a way so I would really  collaborate on finding a common framework for   this internationally so measuring is one action  that we are on and then collaboration being a DMO   the stakeholder involvement and stakeholder  engagement is core to us so keeping engaging   and involving and supporting the supplier  side is really key to us and listening to them   as for today the city of Gothenburg has around  90 percent of the hotels uh with a third party   environmental certification for example that is  one way to move forward our transport system is uh   working towards becoming climate neutral in a  couple of years so looking at the ecosystem of   course and engaging them is key but also on the  other side making it easy for the visitors and   the locals to make sustainable choices and show  them what they can choose and what is good for   the local community of course I think Janie  from VisitScotland had a brilliant road map   uh for uh destination so thank you for that  as well Danny well done thank you thank you   amazing to see some so much action taking place  I’d like now to invite Maria Linde please Maria   thank you thank you so much for inviting  me to this interesting and important   event it feels great to be part of the network  of organisations who are signing the declaration   uh I think the most important action that  we have taken as an organisation is that we   have changed our whole way of working we have put  sustainability in the centre of what we are doing   it's not about attracting as many visitors as  possible it's about making tourism as sustainable   as possible in all three dimensions and we  are realised very much in line with today's   theme that if we want to make a change we can't do  it alone we have to get the tourism companies and   the public sector in west Sweden to work together  so what I would like to focus on is the issue of   collaboration we have developed a strategy that we  call stepping up sustainability where we now have   40 local authorities and 350 tourism companies  that are all working together taking steps in   the right direction sharing experiences with each  other encouraging each other to do great efforts   within sustainability and what we also feel is not  just about doing things it's actually also about   opting out of certain things uh so just to give  you a few examples we don't market west Sweden   outside of Europe anymore to avoid encouraging  long-distance flights not to say that people from   outside of Europe aren't welcome to west we know  of course they are but we don't market west Sweden   outside of Europe we don't market the places that  we know are the most popular for tourists to visit   to avoid over tourism and that might sound easy  but actually it's rather tempting to put those   most popular places in the marketing what we also  try to do is we try to get the visitors that come   to west Sweden to stay as long as possible during  their holiday to avoid unnecessary transportation   those are just a few examples we do a lot of other  things I thought it was very interesting to listen   to Janie from VisitScotland because I recognise  so many things uh in what she said that we are   doing as well and I obviously don't have time  to go into any details here but we do have a   website steppingupsustainability.com that  you're very welcome to visit to see because   there are so many good examples from the tourism  companies in west Sweden sharing experiences thank you, Marie we do have time, so these  questions may come up in the open session so let's hear now from Arika  please from Oregon coast Good morning from the Oregon coast thank you  so much for having me yeah I agree that it's   so great having these pathways to look at and  be able to talk about and just kind of actually   worked in perfect order after listening to uh  to Marie and Kat because I was gonna talk about   collaboration as well I think that we often talk  about collaboration as almost like this beautiful   notion or something political to say like we  should all work together and that's true and it   is beautiful but for a really small non-profit  like the Oregon coast we have to work together   and we have to align resources because we  don't have the staff capacity or funding to not   do that so a lot of our actions over the past  several months have been really collaborating   with state agencies here in Oregon understanding  what some upcoming plans are you know what what's   our department of transportation planning  to do around you know electric vehicles   what is what's our energy grid you know we're so  fortunate in Oregon that our energy grid should   be clean energy by 2040 so we have these  exciting opportunities and we love to be   innovative but we don't love to reinvent  the wheels so we've spent a lot of time   in this collaboration phase understanding  what resources and programs already exist   and then we're taking all this information  and hoping that we can distil it down for   our smaller DMO’s and chambers that exist in  our region so that they don't have to spend so   much time going through all these interviews and  trying to wade through all this information so we   spent a lot of time in collaboration and our team  is really excited about the decarbonised pathway   I think often as humans when we think of change we  think of it as a negative thing maybe we're about   to lose something when we change but actually with  these decarbonisation opportunities we're adding   things to our destination and so our team's really  excited about what you know what does it look like   to add ev charging stations in front of businesses  what does it look like to add extra stops local   stops and our supply chain and have that kind  of product available for visitors solar panels   and public transit so those are all additions to  our destination that we're really excited about   so spending a lot of time in collaboration  really excited about the decarbonisation aspect   thank you Erica yours I’d like to hear from  you now if you may tell us yes thank you very   much Virginia and thank you for having us  i'm quite humbled to be honest to be in the   presence of so many committed change agents  and I can only hope that the Netherlands will   uh will do you all proud in in due time when  it comes to some examples let me give you a few   when it comes to the pathway of the measurement  it's I guess the returning subject today   I see already Megan applewood also stating  that it's key to get to common framework   and I can only support that because also the  Netherlands like many of us here today are working   on let's say a new dashboard new kips new  variables to monitor to steer and to be the basis   and foundation for better policies and better  action meaning that we move forward from just   the economic the traditional economic variables  to the ecological ones but also the social ones   and it goes without saying that it's quite  a challenge the wheel is being reinvented   I guess at many places around the globe  so if anything comes out of this today   it would be fantastic that a few of us could come  together and really set emotion the need for that   common framework it would be of tremendous help in  steering this movement into the desired direction   when it comes to an example in  collaboration another key aspect I noticed that when in the Netherlands it tends  to be not the sexiest subject to talk about but   it's key to progress and that's a task force that  is put in place as a result of COVID so apart from   the social economic and health crisis that COVID  put upon us some of the things that came out of it   are actually pretty interesting in the Netherlands  it means there's now for the first time ever   a task force where national government provincial  government and local governments sit together   with the industry with the knowledge institutions  and ourselves to steer the future and sustainable   development of destination Netherlands which  is fantastic is it effective as it could be   as it should be no it isn't yet but it's a table  it's a setup where all the relevant partners are   in place and working together towards  a sustainable future which I guess is   a great breeding ground for everything we  would like to do as part of this declaration   and a few practical examples be it in  the decarbonisation or regeneration   pathways is for example uh providing a guide  to sustainable tourism in the national parks   in the Netherlands really helping them to  develop a sustainable tourism strategies   putting the communities in the centre of these  strategies but also and that won't come as a   surprise being the biking country in the world  although the Danes would challenge this of course   is that being a bike country we really would like  to see our key position being strengthened by   evolving the infrastructure to accommodate the  e-bike more sufficiently which is fantastic but   because the e-bike isn't just a wonderful way  to explore the Netherlands in a decarbonised way   but it also increases people's action radius so  they can actually explore more before their bomb   becomes uh starts to hurt from the saddles for  those who are not used to ride a bike so plenty   to do these are just a few examples that we  would like to progress on thank you so much   just you have highlighted how important story  is uh to collaborate across the different   uh stakeholders and levels of government I think  this is a persisting challenge and that's why i'm   really happy that we have it now as a pathway to  remind us all uh that we need to collaborate I’d   like to ask a question to the minister actually  uh with regards to how things are happening in the   governing the government of Barbados in in this  regard I mean do you get the necessary support   from the uh other ministries that are also looking  at climate change and how is interministerial uh   coordination uh producing uh i'm sure it's  not an easy task I I’d also if you can maybe   share with us a bit how do you interact with the  industry so how are you really putting the glue   uh in between all the stakeholders so that  the climate action we're committed to deliver   can actually take place well thanks for asking  that Virginia I think it's a really important   question what we're doing in Barbados and  our prime minister as you know she's been   in Glasgow and she's been speaking on a number  of these issues and we have a combination of our   environmental protection teams our climate teams  but also our economic and finance teams because   let's be honest about this here we are a  tourism-dependent economy and if we think   about what has happened in the last 18 to 22  months or so we have had approximately 87 of   our annual income taken from the country as a  result of the decline in international travel   and the impact on the tourism economy we have had  a decline 40 percent of our annual GDP is derived   from tourism and about 40 percent if not higher of  our labour force works in a tourism economy and so   when you have a sector that drives your entire  economy and your society together the impact is   significant when you have to make changes or  when the last two years almost have happened   and so we don't have the luxury as a small island  developing states of state of diversifying into   high-end manufacturing as is the case in many  other countries we do not have food security   because we don't have large tracts of land for the  production of agriculture and so on and so tourism   is very much our mainstay and being able to do so  sustainably is a matter of life or death for us   and so all across our government agencies in every  single ministry the question of sustainability   is being treated to so for example in our  public transportation system we have recently   transitioned within the last two years to a  largely electronic vehicle fleet previously we had   these diesel guzzling public service vehicles that  you would hear coming a mile off and they will be   traversing the streets and locals and visitors  alike took that as public transportation now we   have almost flipped the script and the majority  of our public transportation is electric we were   one of the very first countries in the world and  we've been overtaken by many others subsequently   in developing solar panels for electric water for  water heating purposes so nearly every house at   the highest level of income to the lowest level  of income most likely you're going to see a solar   water heating unit on that roof and we've evolved  over time so there's solar farms and we're seeing   a lot more of the renewable energy unfolding over  time but the element and I spoke earlier about the   importance of finance for us as one of the  pathways we at the start of the pandemic   in order to focus on the development of the  tourism sector as we went through the pandemic   we developed a program which was around 300  million dollars of an investment and a significant   percentage of that across public and private  sector across all agencies including finance   economic affairs tourism and so on was the  introduction of such what we call environmentally   sustainable and transformative investments  and that included things like waste management   water management wastewater treatment plants  uh being put into our hotels solarisation   and digitalisation as well so all of those are  key elements that go into our net zero uh targets   and our cross-agency collaboration but for us we  don't have the luxury of treating to it just as a   collaborative event we don't have the alternatives  in terms of sectoral development we don't derive   large amounts of revenue from other sources and  so tourism being sustainable for us is absolutely   a critical part of our growth and development  strategy and it is across all of our agencies thank you very much minister for sharing all  those insights I really hope they can inspire   many others to follow suit I’d like to  ask a question to Murray now actually let's say if you were to uh discuss with  fellow national parks and you were to   recommend to them how to start  national parks that are still not   embarked on climate action what could  be the low-hanging fruit if we can find   any low-hanging fruit in terms of  climate action for national parks   uh well I think most of my colleagues in national  parks are they are already working on this I think   in the Cairngorms we are fortunate in that the  whole model of a national park we've got is very   much based on collaboration we're unusual in that  I work for the national park authority which is   the overarching government body responsible but  we don't actually own or directly manage any of   the land in this enormous landscape 75 percent  of the land is owned privately and the rest is   owned by charities or other government bodies  and that means that we can place our emphasis on   trying to encourage everyone to work together and  spotting the projects that are not happening etc   and I think I think thinking of tourism issues  the opportunity we've got in national parks   is to address the climate challenge alongside the  biodiversity challenge which is undoubtedly facing   us and also to capitalise on the goodwill and good  sentiment that people have when they visit these   special landscapes you know these are these  are inspirational times in people's lives   so we really need to rise to the challenge  and use that sentiment in order to take   the population with us and i'm sure my colleagues  in other national parks are aware of that too thanks Murray indeed I mean biodiversity loss  is like another uh of the greatest challenges   that humanity is uh facing these days so a  really inspirational job and I would say even   front runners with capability of influencing the  whole of a destination and also changing behaviour   by providing those experiences in nature so  thanks uh for sharing next question is a bit more   technical for Katarina since you were mentioning  scope three I’d be curious to learn uh how are   those discussions happening at the destination  level like when you think about a scope three   how are the debates uh you know producing what how  would you let's say roughly define your scope 3 if   that's possible as of today well actually we are  in the middle of this as I wrote in the chat the   it’s a bumpy road uh finding the sort of right  scope and then also getting the data so looking   both upstream and downstream and we're we  are starting with the DMO as an organisation   so we don't have full uh sort of control of  every supplier on the destination and what the   individual tourists make what kind of choices they  make so we are still really really struggling uh   so what I believe or would what I would like is  both to do the DMO the organisational mapping and   then also look at the the map of the destination  uh in some rough way uh I I don't have the answers   and we're it's really trial and error and sort  of testing things uh so unfortunately I don't   have a good answer to your question not more  than it's a bumpy road and we're we're sort of   finding a way forward thank you Katarina  sorry to maybe I’ve been a bit totally   actually I I don't think anybody has the answer  yet at destination level it's really something   that we all have to prioritise and as you say  trial and error so we can really come up with   a methodology that that works and avoid you know  duplications as much as possible so I really think   we we should all take this as a priority sorry and  also to find sort of a decent level so where you   can get the data that is uh manageable and easy  to get so you don't put all your money and your   efforts in trying to find the nitty-gritty things  but actually measuring the important uh streams   so it's really it's really hard to find  this level that is workable in many ways absolutely thank you uh maria I like very  much the the how you echoed the promotion and   uh how you are promoting and not promoting your  destination because it's something that I mean   we've been reflecting about as promotion is  the we could say the traditional competence   of all ministries uh of tourism do would you  say this is really a lever for the sector to   to accelerate climate action that we could  influence marketing and promotion strategies   yes I think it is and also in the way that we  can influence during what time of the year the   terrorists come to us that we don't just bring  more tourists during the high seasons uh so I   think marketing is very very much a key issue  here how we handle th

2021-11-25 03:45

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