AI Visual Design for Tourism Branding – Digital Webinar

hello and welcome everyone H I'm Patricia Kingston and I'm the corporate events officer at tourism ni and thank you so much for joining us for this morning's webinar this is the third um uh session in our AI for tourism webinar series and today we're going to be taking a look at how AI is revolutionizing visual design um H specifically in relation to tourism branding today we're delighted to be joined once again of course by our expert speaker Kieran Connelly from profile tree and over the next 40 minutes or so Karen's going to be demonstrating how AI tools can help create visuals to capture the essence of your tourism brand and and attract potential visitors um so after the main presentation I'll be picking up as many questions as I can with Karen as usual so if you have any questions at all during today's session be sure to pop those into the question box at any time during the presentation and we'll pick up as many of those as possible at the end so I'm not going to take up any more of your time um it's my pleasure once again to introduce Kieran Connelly for today's session good morning Karen good morning Karen and over to you thank you br and thank you everyone for joining so again as 's it's a definitely a workshop type presentation we're going to go through some tools now some tools you may know of um but I'm pretty sure there'll be tools here that you will have not have seen or Ed before so again excited to work through these and give you some ideas on how you might use Ai and creating images for your uh hospitality and tourism business we do have a short post that's going to pop up and it'd be great just to gauge again as ever very quickly where we are in using images in our um business so again if you don't mind just quick tick on that it gives us all a good guide you'll see the results as well um who's using images uh today in the business and as I say once we get the results in that we we'll uh get started in what I would say is unlike the previous webinars where content is pretty advanced in the AI generation and is is at a very good level a very usable level the image tools are a we bit behind that and maybe more so because in hospitality and tourism we need to illustrate exact experiences we can't be creating uh things from fantasy or things that aren't realistic because obviously that would cause some challenges in our campaigns and and content that we share so again we can see there that only 1% of people who are here today are are actively using uh AI imagery all the time which is quite interesting so we'll see if we can adjust that today uh when we go through uh the slides and the presentation so thank you for sharing that and so again you that when we think of imagery it isn't gold standard yet with AI but it definitely is improving and I would say the imagery plus the video AI capabilities together are incredible and that's probably where The Sweet Spot is so when you we've do the the video webinar and you can combine these two together that's where you're going to get um a real win and of course with video you can take an image that you have created and animate that to a point so again we we'll cover that in the the next webinar um in in detail so before we get really deep into it I I wanted to highlight a tool that we're using in our business and I believe that uh you'll be able to use it uh a lot as well it's called Google studio AI so if you go and type that in after the webinar today so Google studio Ai and the Beautiful Thing is it is a free tool from Google and when you sign in with your Google account you be presented with this screen here now it looks uh busy as ever it gives you access to all of the Google advanced tools and where we use it it's it's very interesting um for sure it's going to change the tutorial industry I think going forward but we use it once you've signed in if you go down to stream real time so you can create prompts and use different uh AI models in here and and use it to create content of course and to ask a questions it's uh very interesting and and provides good good feedback on that but what we're going to use it today for is stream real time so it's the second icon down here on the left hand side so click on that and you can use this on your mobile phone as well it gives you this little uh option here and we're going to go for share our screen so again if it was on your mobile phone you could share your camera but I'm going to share my screen and it's going to get give me an option now to select a tab you'll you'll you'll um hear it talking so I'm going to select uh let me see I want to actually share a different screen okay I understand it sounds like you're having some trouble with sharing your screen while you're on a call is that right yes Google no I'm I'm sharing my screen now can you see it yes I can see your screen it looks like you are on the Cana website yes I um so I need your help I haven't used canva before I need your help to create a Instagram story uh can you tell me what I need to do sure I can help with that so you want to create an Instagram story on canva and you're not sure where to start is that right that's that's correct so if you could guide me and that would be great please okay let's start with the basics on the canva homepage you'll see a create a design button in the top left corner do you see that yeah I think I'm hovering over it now great now click on the create a design button brilliant a popup come up you see that yes I see the popup now in that popup you'll see options for different types of designs look for Instagram story do you see it oh is this on the left hand side yes you're right it's under social media on the left side of the popup click on social media and then excellent I got it now thank you so click on social media then click I see Instagram now great now under the Instagram tab you should see different options including Instagram story go ahead and click on that brilliant okay I've clicked on that now okay it looks like you've opened a new blank canvas for your Instagram story now you can begin designing brilliant I'm going to stop you there so again now I'm in another software tool I was going to um use this again it's a tool I haven't used before I know it's just loading um it's taking a way bit of time because of the the sharing of the screen so hopefully it'll pop up can you guide me through creating an image in this software peace absolutely I can help you with that it looks like the blank canvas is loaded now so we can move forward to start do you have a specific idea can you see my new tab I've changed tabs maybe I haven't changed it in my share so I go back to my my uh other tool and you'll see me back in studio now so I'm back in studio and I'm going to stop stop my stream so basically what I what I wanted to illustrate there is that this is a new tool it's a training tool um but it can be used for anything so if you're using software or any platform it's been trained on all of the data that Google understands and knows so you can actually use this now to get the best out of any software you're using so again we looked at canva if I was creating an image or an AI image um if I was using Adobe or any of these more slightly more advanced tools that I'm not a a native EXP in then I can have this tool share my screen and have it look over my shoulder and guide me in how I create my image if it's a AI image today and again as I said the beautiful thing with this is that it is trained on everything that's publicly available online so no matter what tool or software we go into it will be able to guide us so again with any of these tools that we look at today if you're stuck then maybe you could go to uh Google AI studio and share your screen and have it guide uh you using the platform if you can imagine historically historically as in two months ago we would have went to YouTube and and watched two or three videos on how to use something today we we just use this and actually have ai guide us and help us so it's an AI training tool so again um something to add to your Arsenal for um up upgrading uh your your your skill base so cool so back to AI images is um so we talked about in the last two presentations a couple of the the content tools and I'm sure some people have invested in them so just to highlight that these tools do have image capabilities in them but they're not the best again classic what we see is uh one tool tends to be very very good at one thing and it does do other things but it excels at one thing so again we'll have a quick look at perplexity for example and we've got the the free impid plan with this and it will write um an article or some content for us which it sources and at the end of this when it's finished crafting this and research or article it will give us on the right hand side an option to create images so again we have an option to generate an image here so in case you're paying for this platform already you you have this here and it will create an image that's related to the the text that we have on the screen now I would say again is that um the photo realistic images because we need them to be exact aren't always the best where I find it's really good is maybe in paintings or illustrations so again I'm just going to hit illustrations now in the settings the beautiful thing with with perplexity in the settings you can um choose different image models so I think this might be set to the Twitter model so we'll see what it comes back with in in a second and there we go so again I don't know you know classic it's you know how good is that well that's probably unusable so again you can see it's a great tool for um creating content but for realistic images not so good chat gbt also has the same option in it now what I would advise and again on paid and the free plan we can use gpts so if you go to the top left corner and hit uh the box here you can see explore gpts that brings up our our access to all of the gpts and you can put in and prompts and here ideas here of what you're looking for these are kind of like apps that you would have on your mobile phone and you can see loads of image generators or logo generators and you can use these as well so again we'll just hit start and activate it has a star rating and how many times it's been used We'll add it to our platform and again um things to do I'm not going to I don't my expectations aren't very high for what I will get here again what I would use this for is uh illustrator images so um again let's see so doesn't is it these these so these are these aren't the they're it's pulling out stock images it looks like it's pulling doing research instead of um actually generating the the image just yet let me see so things good of course I typed in things are doing about us create uh create so again and where where we would see this works as again you see it's creating an image now is again if you do historic images or carton images or watercolor images or illustrations it's actually very good um content and the beautiful thing is you can click on this and then um uh basically when you click on this you can edit the image so let me see this it come up now we'll see it so one sec there we go so we've got this image here here it's again an it is an illustration um is this something we could use maybe it is it looks like a a postcard now it's got a wee bit uh crazy here beautiful thing is we can click on the image and we have this option here which is an edit tool and I can highlight an area of this image and maybe again I don't like this and I can ask it to uh recreate the recreate uh and replace the highlighted and I can have this over and back uh fight with the AI uh image generator and chat GPT and it will retain the original image but make changes to those bits I've highlighted and with the pencil I can make it large or small so it depends on how um much you want to change on the image and again great great option to have um if you're already using uh chat gbt so just just to show those two um because again instead of adding you know another another platform to your um uh arsenal of uh tools we'll just see this image will come in now and we'll jump on to the the next tool once it pops up so just wa give it a second we might have to come back we we not wait too long we'll come back in a second so the next platform I did want to introduce you to is called napkin AI again really incredible platform It's relatively new only had a couple of months uh we would use it quite a bit for creating uh image images within um our blog post for example and our presentation really really good for that so again they actually only added pricing recently it was free for all plans but you still can have a a free and paid plan and when you sign into it it you you add in your content so it's going to make me yeah but so I'm signed in here so when you sign in you get this blank page and you can copy and paste in content into it if you want and ideally if you've got text uh facts or Figures it's brilliant for illustrating that in an image so again I can highlight uh some content here so let's let's um I'll just hit refresh and highlight highlight something here maybe I'm signed out so I'll sign back in brilliant and it gives you an option it reads the text and gives you an option of the graphics you can see some that I've already tried here so there's no um numbers in this so what we do is just hit the pur or the blue Lightning here on the left hand side click here and then it reads the text and then comes up with visual images to represent that so again I've got this here um and it's give me all of these icons and I can select the style and then the beautiful thing is then once I select the style that I like then it will allow me to set it and I can go in and edit the colors I can add text I can change any element of it I can um download it then as a JPEG or PNG and then add it to my website or to any documents that I might um be producing and again it does have some really good um designs now again if this was tourism LC content say it was an article on Game of Thrones um or any of that or historic article on on Northern Ireland and what it would do it would pull up icons maybe it would show the Wolfhound it would show swords and so it does actually have a lot of creative icons in there that would be related to tourism Hospital ality so it's not just fixed the the business use and what you can do then is get some really nice or Unique Images content style designs that you can add to your business so it's really to your content really interesting to see how this develops and again um we would use it on the free plan and it is um an excellent tool to use and very very um uh easy to use as well so again you can see it here and you just download it um once you once you're happy with the content so what you do is you can copy and paste content into this platform and then have it highlight where you want the the the uh chart to be made from you can actually just hit new um napkin and it will give you a blank page and it will write content for you so um highlights H but I would say that the the content writer the AI content writer in this isn't as good as obviously one of the the AI writers we looked at before so again this is Classic this is a design tool doing writing it's not going to be as good so Game of Thrones highlight for example my dodgy typ in there we go and you see it generate some content and then um as I say ideally I'd create something unique in myself and then bring it in but if I wanted then to uh let me see talk about something here so the iron tone I can H hit blue and again we get our little icon and way we go and we can see see oh I there we go so it's giving us the power struggles very good um so again you can see how you could use this maybe in some of the content you're creating if you're doing definitely business presentations um it's a good way to go so there we go so we've got our Kings and everything the alliances and the Iron Throne um and it's just from reading that content so good good tool to add Into Your Arsenal so we keep moving forward then so another one to look at oh we better jump back to CH gbt and see what it did for us here so um here's our updated image so it did shap uh the the the scene we have we've got rid of the the the Paris um museum style thing so it's gone I don't think we we updated our bus so again if I had given it a better prompt we would have got better um results from that but again a lot of this image is actually pretty good and you could see how you could U work with the AI tool to get something very unique that you just wouldn't be able to uh create without uh a graphic designer or an artist in the first place so again another tool to add to your uh Arsenal is um another Google tool so uh it's Imaging and again you can try this for free and uh it does create tools and again I've been in and just to show you some of the the images that we've created so a photo realistic image of tourus in Bast Northern Ireland in the snow and again this is the the challenge that we do have and this probably reflects the 1% of people who are using AI tools regularly and to create images in the in this space is that we don't we can't get the the exact um replication of a building or a scene or location um with the AI tools and we don't want to be creating anything that's not right because that again will damage our brand and and our reputation so we don't want that um so again it's it's you'd be safely using this for something that's creative maybe for example it could be a a young couple in in having fun in the snow um it could be someone drinking a hot hot uh chocolate again um for Valentine's Day uh with roses and then you could maybe use that image in your marketing as opposed to having set scenes generic generated like this but we will look at a tool that will help us with that as we go through so again just to flip through some of the images that we created here so again you can see we started then going back to the illustration so you can see how these would be more acceptable and aligned to maybe something we might want to share on on on social media uh or onto a blog post or into marketing material if there were um depicting something that is is obviously real that's that's the most important thing so again going back in in you know historic times brilliant and it's very good at doing that as well so again how could you use these tools well what about your marketing um if you're doing an ad campaign for someone to get away from the you know escape from the office and the the the dayto day of the the paperwork and come and spend the uh a day uh touring the countryside with us or going out in a beautiful walk then again maybe we can create some images that way and again that's back to where we we uh will still win against the AI where our creativity is where where we come up with these ideas to run these campaigns so again a very bad we would call this as we know a lazy prompt so again if I had to put in a very detailed prompt I would have got something very very good that I could maybe have used in a um an online poster marketing campaign to to um highlight a a weekend um what spent with us and getting away from the the day-to-day of the the office so again something to to try uh ideogram is a tool that we would use a lot and I know some people will know about it um here so again ideogram AI it does have a free plan and a peid plan um very interesting it's only 17 months old so it's it's so young in the scale of things so um when you sign into a diagram this is is what you're presented and it's probably one of the tools it's definitely my go-to tool that I would use for AI images a lot and it's definitely one of our top three um tools that we would use so um when you when you sign in you see this public wall of images that people are creating and again when you're creating an image you've the option to make it public or keep it private so again your your choice and if I seen something here I can actually um take it select it and use it um again um in my account because you make it public you're allowing other people to use it in in this platform that's how it's set up so again you just type in what you want here the big selling point with ideogram is that it adds text to images so again if I wanted to uh country text so again so I've got just ask for Countrywide scene um of Northern Ireland with text now again that is a lazy prompt we can actually have one of the AI tools help us write a better prompt or we can have this uh help us uh improve the prompt which we will do in a second so again we've we've got options here so magic prompt I have it on auto so it it improves my prompt that takes it from a lazy prompt that makes it much better we can change the size of the image that we want so again if I was going for Instagram or Facebook or it was for a cover photo I've got options here again public or private we talked about it's on the latest model now if I brand colors h i can select it here just Let It Go Auto I'm just going to let this go Auto but I could go in here and select a brand pallet um if that was important um for my business again we can go I I've selected turbo just to get speed um to have this generated quickly and you can upscale the image once you've created them and then we've got more options here again if if I want to give a prompt or direction of what way I want to go but I am going to let this just generate um as it does it generates four images and let's see what we get and what it's done then as well there's new options in here and it's added uh new features which is canvas which we look at now in a second and our Creations everything that we've made goes into this creation tab here so here's our four Images but I'm going to go into um creations and have a look at them here and again it's a it's a it's a lazy prompt but let's see what we get so again we don't want to use or create things that aren't um real or realistic so I'd always be cautious of that I want to see what we're uh creating but it just shows you again and what we can do so just to highlight the text is is perfect on the um image which again is is great and that's what we want to see but we don't want to be creating things that maybe aren't real that as I said I know I've said that a few times that is important and we can uh counter that which we we have a look at here in canvas so when we go into canvas oh sorry I just want to look at um these images here so when we get this image H we can so let's say I like this image here maybe this one well it's loading loading um you can click on it and it gives you then the option so I can uh use it as a base to regenerate again and create a new image so again it costs very very very little credit um to make an image it's it's less than the penny to make the the four Images um so it's very very cheap to make uh images so you can you can work on them um and get exactly what you want so again if I on this one here now I did see the text on the one previous wasn't good and you can just delete them or ignor them but here I am in in this now and I can see the prompt that was used to generate this I can open it in canvas which takes it in to edit it um I can upscale it um I can improve the quality of it I can remix it so again if I hit remix what that enables me to do it gives me the prompt again here so I can I can edit this so again what what do I not like here you know what so again the stone wall I could change something here or add something in I have an option here then to decide how how close do I want it to be with the original image so again let's say I want it to be 80% close so it's going to replicate it again um and again if I change anything I can add add add people for example again lazy prompt but you just hit remix and away it goes again and you're working towards getting that Perfect Image and it it does it does actually go very quickly when you're used to this and and um uh asking a few times for iterations you will get it so let's see so again with our four Images let's see what we got here always hoping we get one good one so there's people in the background and again I've went for vertical image there's more people there I need to zoom in just to see uh more people they inside the wall so I need to ah there's people so it looks like we've got a walkway here and there's people walking on the walkway so again I didn't give a clear very clear prompt but you can see where it's going and why it's doing this so um just to highlight how we how we use that so definitely word having some fun with that and when you come into this you've got canvas now what I'd say is the way a diagram works is very similar to most of or how most of the other uh AI tools work um they all have the canvas so canva AI which we look at as well so canva is a big tool that a lot of people use have the exact same platform and system you can go in and edit uh an an image the key here and I know I'm sure we we're going to get asked can you upload images so of course you can here thankfully so there is an option here to upload an image so you could upload an image of yourself or your business or a product um that you have for example maybe a picture of afternoon tea and it would it will come in here and you can have an image of say a couple enjoying um sitting at a a bench outside um enjoying a afternoon tea and then you could um use uh a magic fill option and take your T and embed it onto the image in front of the people um so you can mask the two in together and you it's basically using AI so again six months or 9 months ago we had to use a graphic designer for that but now we can actually do that within the tool so again very very good to do so what we have I'm going to just bring this image down so what what we can do here is we've got a prompt that's brought our image here and I can um adjust it let me see again I'm going to close this so let's let's see again I'm going to just go Northern Ireland in the snow so if I come into this tool and I start in the canvas I can create a prompt and then again I can delete what I don't like keep doing I like and then I can work on it I can use the magic tool the same as the same idea or concept as we had in chat GPT where we highlight a little bit of it and change some of it and and we can extend the image so again we'll we'll actually try that we can remix it um you can add your text and you can generate more images and you can combine images in here so again I wouldn't say maybe maybe this one maybe this one you know again we want to make sure so I'm going to get rid of these um and again maybe I I will work with this one and what I can do for example it gives me up now my options here I can say right oh better not do that I want to extend um so and you could do this again for any image let say it was a person or anything like this so again you just and if I want to uh add people I can add people as well I'm just maybe I'm I'm being too too adventurous here combining two things at once so I've asked it to extend and add people so um let's see what it does and we we'll move on to the next tool so again ideogram um it was very generous it was a free plan and then they added the pricing uh you do have a limited free plan on it um but the paid plan is is very good as you'll see and again if you are using another tool like canva um maybe it's it is the tool that you'll uh focus on because our AI um features have really improved um in the last couple of months so again we'll just see what this is and we'll move on so again you can see the extension of the image so again you can imagine so if you've got a photo or an image of something that you upload and how you can ex expand it out and again it was a very lazy prompt did I get people I don't think I got my people maybe I need to look um and I'd have to go again but just to share that so definitely worth trying out and having some fun with that another tool that's very similar maybe a little bit of a level up is Leonardo AI so we definitely recommend Leonardo as well again it has a free and paid plan so this is the uh homepage when you land on it and it has an excellent app so again if you're looking for an app uh on your mobile phone there's some brilliant apps in the App Store so it and and this is uh one that we could we would definitely recommend we've been using it for a long time now when you come in it does look like it's a little bit more complex uh and there is more options so if there was a say a graphic designer within your business um then they would be very much at home with this and and really um love all the features but uh where we can cheat with this is you can use the studio AI tool to help guide you through this tool and Coach you and train you on every aspect of it in half an hour so there's no reason when you look at this and you thinking you've never seen this before how do I use it you can actually have the cup of tea and have that AI tool take you through it and guide you in how to use it so there's no reason for um not using it at all so big big places that we would or big parts we would focus in is the image creation and training and data sets now again for hospitality and tourism um you might have a premises um or some key people or an event or an experience that you have and if you have photos you can actually upload that into the training sets and data sets um so for example you might have a a room that you use for weddings you can take 10 photos that you have and upload it into the training set and call it weddings and then you can go and and um create images using that data set so you might say um weddings uh the The Prompt could be um add add uh Santa Claus and the Christmas design to the wedding room and it will then use the data set the images that you've uploaded so that's how you can actually get real images and AI combined together so again it could be the outside of a building so maybe you have 10 or 20 images of outside of a hotel or a B&B you can um put them together add this in and train the model and then call it a name and then uh ask it for snow outside for example and then it's a it's actually using the real data and it's going to be reflective so when the customer sees that um they're not going to be disappointed by the experience and that that is very important so when you go into image creation um you can see some of the team are in U making images this morning um and basically what we do is we've got a few models in here um you can use stock imagery so you can create stock images um as me mentioned in this you can upload images as well and have it use it as a base and so I can upload images of myself and have it create images of me in different scenario so there's lots of options in here you can go for animation and all all sorts of things and we we like Phoenix and because it's the AI powered one so again really high quality stock images um and you've got then the other side of it the the AI um imagery um again classic you can have fast or you know go for super high quality very very inexpensive per image compared to what we used to pay for um stock images off the websites again you can select set your size that you want it and how many images you want so again you can be very adventurous and get loads or you can scale it down uh a little bit as well so Phoenix is one I prefer um because again I'd be definitely be a novice and need all the help I can get with my prompts and again if I I would come up here and I would have um uh a basket I don't spell that right so very lazy prompt but what I can do here is I can hit generate and it will take my prompt and give me options and improve my prompt so I can use AI to improve my prompt to give and that's what it's telling me a really good uh AI prompt for something related to basketball now I could go in and edit this and change it um and then I just hit uh generate so you can see I have 60,000 uh credits here and it's taken 24 credits to so again back to it it's it's not even pennies um it's like Le it's it's a fraction of that to generate these um and why I like this modeling here is it gives me these images here and I can see them so again I didn't even read The Prompt but here we're getting the basketball so I could um which one we like I might like this one here so that's fine so what I can do is I can select it and I can um enhance my my prompt ad text uh Bast 2025 for example so again just adding that in and it will use that as a base and then it will add in the text that I've just asked it so I and I can keep hitting this little pencil and keep iterating until I get the image that I exactly want so and and it it really doesn't take long it it you'd be surprised at how quickly you can get an image that you want because I've spent many time looking to uh lots of stock um sites and you can't get what you want you have to take something down and then start eding so um it used my base so again just going to unselect that um cool exit mode and then let's have a look at these these four that's created for us so again Bast 2025 so again six months ago we would have had a problem getting text accurately onto images so we've got Bast 2025 up here and again if I'd be more specific and where I wanted that then um again I would have for example if I wanted on the shirts I could have said that so again where I'm looking so it's up here it's lost it way but here but you get the idea of of what we can do with this and again I'm I'm flying through this and just very quickly showing you what we can do um so again a really good tool with this and with with all of these tools or a lot of these tools you can and we look at this in the next uh session you can actually turn them into video clips as well so great for gifts or adding a couple of these together to get something really um unique and special so again uh this is generate motion video so you just click this and you decide how much motion you want and you just let press the button and the way it goes and it starts um making that video um for us and again in a few seconds we'll be able to get it back um and then just jumping on so another tool to use then is definitely um Microsoft's uh so Bing image Creator uh really really good it's what powers chat GPT and you can use it uh once you sign into their account so again here's my prompt snow in Belfast Northern Ireland and again you can see here um l prompt if was a better prompt but you get the idea and there's some of these that actually aren't bad at all and it's used in a model called D 3 so we don't have to sign into these slightly more complex tools we can use it here like this and take these images which is um great just to highlight we talked about stock images so the stock platforms obviously their business model is changing most of them have already added AI elements to it so this is one that we use a lot uh in vanto for stock images and when you find a stock image now you can select it and use the AI edit so I I can select this image and say um um Make It Rain for example and then get that image so these platforms so if you have used any of the stock image platforms they've nearly all added this um option using AI so you can get a stock image and edit it to fit your needs again and you can see how you might be able to or want to add text to some of these things and and so on so again just a highlight there's uh one brand there's gy does the exact same thing um so you get your images and you can edit them so it's got AI added into a database of images and deposit photo again another platform that does the exact same um thing and the Beautiful Thing is especially likes of H gy there they are uh very responsible with um how their model has been trained it's all been trained on licensed images which which we we're all very uh conscious of another tool to highlight is and again fly through the last three tools um is canva AI so so if you could Google canva magic studio um definitely wor if you haven't if you've used canva check this out so canva bought uh Leonardo summer last year and they've it's only in the last month or so that they've really been rolling out some of the learnings and features from Leonardo which is this tool here um into the canva model so it's not as advanced but it's it's actually very good so just uh Google canva magic studio and they do have a video that you can you can play and see um all of the elements that have been added now we're we're not going to look at play the video but just to talk through it and you you can um uh educate yourself on what you can do but again if you've not used canva in a little while or you use canva and haven't explored the AI elements then definitely want to do that um I appreciate the time so talking too much already so um when you go into canva you can hit design and you basically can type in a prompt so you get the little AI element here and you can type in what you want so again you can see um social media post for for uh Instagram for tourism a Valentine's Day post so you can type that in but again better prompts get better results and it then will create um an AI uh post for you so again here I think we're looking at a a presentation so again just see so for example uh business presentation for AI business and again you just hit enter and away it starts generating the um template for you and then we just go and select the one we want and then we can roll it out and the beautiful thing is you can edit and change any aspect of the presentation then as you go so and it even has um Magic Write functions as well so again you can uh give it some custom prompts you can actually write new content ask it to rewrite the the title um and you see how AI is been integrated fully into um canvas so I can give it a little prump here and ask it I need it to catch you or I need it to to zing and it will uh recreate that for me um again it's not as good as the AI tools another platform but you don't have to go keep jumping between tabs which which again is great so again just to highlight that you've got that um option um other things you can do of course so again when you to Cana AI tools uh Cana magic go to design and for example if you wanted to do the Instagram post one what I'm really loving is and you may have already seen this is the animate option so when you select your template or design you can then decide how you want the post to be animated so for example um here I can flick through here and you can see how easy it is um to do that and again I've got full um options on how fast I make it how slow I make it and so on so really good tool to be trying out and definitely see and what where I recommend you really get um the insight into the canva tools if you go to and Google canva AI um or canva AI app so it actually has an app store as well a lot of people don't realize that um and you can go down here so if you wanted to blur out an image if you wanted to restore an old photo um if you wanted to get text like Tex like anything you can think of um text art for example so any type of image or creation that you you can think of that you want to make you can find an app in the canva app store and again just add it um to your to your tool and um to your platform and the way you go and start using it and it it's there within built into the platform so definitely worth um checking that out so just to flight through uh some tools so just in case someone wants something a little bit more advanced uh Luma Labs is a really good uh image platform so if you're making Advanced images definitely worth trying out and um it's one of the best ones that we've we've seen um so you can see it there so Lum Luma labs. and as we' seen there's a lot of tools a lot of tools out there um and we we'll dive into this one a lot in the in the video session uh next is c. so we have a premium um account with c. and we love it and the reason being and we're recommending this one is that it what it does it's connected to all of the best image and video platforms out there so it's all in one place so you don't have to have five different accounts and they're all getting updated all the time and when you come in you can see you just write your prompt and you can create anything you want and um enhance it as you go through it so again really good tool can't recommend it enough it's probably again it's come out of no one's it's probably one of our most used tools now with video creation um but we actually use it a lot for image creation as well it's absolutely abolutely amazing for image creation um it's it's for especially for people or anything like that so definitely worth um testing that out and having a look at that as well just a scan through so here for example a young couple enjoying a tea in belfa city and there we've got so again Classics some aren't great but there's definitely um some that we could use and work with and enhance and again that was a lazy prompt so imagine if it was a good prompt what would we get so uh could that be um something that we use I I think it could and we could add text to that and um roll that into what we're doing so good way to go with this when you go in you can see here in the bottom corner and you've all the options of all the different platforms so there's aide diagram for example so you can create images with a diagram within this now I would say some some are a we bit more expensive than signing up directly to the the platform but um you're not going to sign up to all of the AI platforms out there it's just not practical but we can use I can decide which one I want and try and get an image in different ways and then as I say we can enhance it but I can also make these images into videos so that's that's a okay but we that's that's for uh again and you can see here again tourist in Belfast in Northern Ireland um in the snow at night and this is the image I was creating here and it's given this as a a brush so this is the same same concept that's in the other tools as I can highlight an area and then uh give it a new prompt and ask it to improve it so this this is tourist in Belfast in Northern Ireland in the snow I don't see there's a way of snow and at night um and again I can start enhancing this and getting to where I want where I want to go now the last tool I was going to um share is a little bit more advanced game but definitely worth doing if you are interested in the AI images so it's called replicate doom and that's it up on the the website here you can sign up for free but you there is a slight cost to using it so when you sign up um what you want to do there's two two tools so basically there's loads of AI tools within this platform and there's two that we I would recommend um that you would have a look at so the first one is this one here called fluid P so you be able to watch the video back and get this don't worry um it is one of the most popular on it so when you sign in you just select it so this is the dashboard when you sign in you have to add a um a card a bing card to use it so you just select it and when you do um it gives you the options to add an image of anything so for example uh I could add an image of myself I could add an image of you or any any part of the business and um basically change the prompt and save it and then I can use that um to create anything I want after that so again super easy it looks very complex again we've got studio uh AI to help us but don't worry so all you do here is um I've went in here and I'm just going to hit add a add a f video or photo so again um okay so there we go so I've added a really old photo um again I do want I'm watch my prompt uh uh Celtic Warrior again go with that Warrior leading a battle there we go boom um obviously um very very uh uh useful again you can decide you can read through these as I say the the standard settings are fine I don't really change them at all um and again studio will help you if you need any help with that how many images do you want so four is fine uh it's got some negative prompts in it so you can see this is this is basically behind the scenes what those tools will use um I'm changing to a PNG and all I do is hit run and that's it and in a few seconds I will have the image here the last element I want to show you in this is and again I probably have some uh I'm sure hopefully I've got some here I can open in my tab there we go so it's very uh ropey years old but anyway um you get the idea so there's my my prompt um and uh as I say again lazy prompt and you can take that um you can take any of these images and you can um change you know I can remove I can put in a sword I can do anything I want in this image and and create anything I want within the tool so very very good and useful to do that the last one I was going to highlight which might might be of use is again similar to H Leonardo um it's this EXA it's OST RIS within this platform replicate it's the same idea but instead of adding one image you add 40 or 50 images so again I'm thinking of a property or uh anything related to the business you upload it once and basically you're training a model on your business It costs $5 to train a model and then it costs about $1 for 45 images so it's very very cheap to do so that's if you really want to get Advanced and and start using that then uh you can anything you want within this but the easier way might be to subscribe to a platform like Leonardo or even um ideogram um as well so there's other ways how you can get uh real photos of your business and um introduce them into what you're doing so I'm going to stop there because I'm sure there's a few questions um I know we've covered loads there today uh so there will be a recording on the the touris of Northern Ireland YouTube channel you'll be able to go back and and watch that so I'll stop sharing now for two seconds thank you so much Karen yet another um Whistle Stop tour there I think um so uh amazing lots and lots to take in so um yes as Karen said we this was recorded today and we'll share the recording as soon as we possibly can and anyone that has signed today's session we'll we'll send a link to that recording to you so you can watch again um at your leisure um we'll be going into your questions shortly um but just before we get stuck in as usual I'm going to do a couple of very quick HS and which will appear on your screen now so firstly um how would you rate today's um session in terms of overall satisfaction okay thank you um and the second pool should be popping up here I um hi would you read today's session in terms of content and relevance to your business that's super thank you so much and the final is the simple yes and no do you plan to do something uh within your business take any action as a result of what we've heard from Kieran today um so yes lots and lots of um actions might to happen later today once everybody absorbs and maybe when people have rewatched it Karen so thank you so much that's a great help as as always we'll be sending out a little post uh webinar evaluation as well so um that we'll have some open-ended um opportunities if there's anything any feedback or anything else you'd like to see from us um and any other comments that you'd like to make that would be really really helpful so if you can take a minute to fill that in when it comes into your inbox we'd really really appreciate that and um it can help us with future sessions okay Karen lots of questions so we're going to get stuck straight in um in the hot seat um so um so okay okay so we um well we actually I'm going to kick off with a question that was was submitted in advance Karen just to to um get us started so um someone was wondering if AI generated imagery is a viable alternative to traditional photo shs and stock images there maybe a combination of both what are your thoughts on that yeah no it's very interesting it's probably a combination of both and we do see some of the uh retail brands in in the UK now have have moved away from models and have created AI avatars and then they placed their product in that and obviously there's a lot of sustainability around that um so saves a lot of travel and um Cost Plus speed action so maybe there is places um within your um marketing or operations so if you're do an internal presentation brilliant use napkin and get some great charts and graphs that will show figures uh a lot easier maybe for blog posters you can do illustrations nice water colors and things of different scenery that you wouldn't maybe H it' have just blank worlds of text um but there's definitely still a need for the real original um images thankfully um and I I don't think that's going to go away yeah okay we've got a couple of questions and I think it was whenever you were doing the image um generator in chat GPT so um someone was saying will this provide the same as the paid version of canva or would the paid version of canva provide better options do you think um yeah no great question so yeah so the the image generator in chbt it uses di 3 uh and it's available to all the free and paid um accounts but there is a there is a limit limitation so free users get two images a day paid we can do 50 images a day and but the canva pro again because their integration and partnership with Leonardo they're just taking it to another level with canva Pro you get uh 130 million stock assets you get uh ter the storage you get the all the AI tools so magic animate which you looked at Magic erase magic expand all of those background removers and you can create your brand kits and so much more so canva is probably if someone in the marketing function probably is an invaluable tool I I can only see benefits of using the the pro on that yeah absolutely um okay so someone's wondering maybe they have been trying to make some infographics and they want to include words but sometimes they find it corrupt spellings even if they're typing the words in exactly right why why um why does that happen yeah so it it definitely the this the image generator still struggle with text um what we do what we would do is download the image and and bring it into canva and you can edit the text that way it's probably the quickest way to do it at the moment um and there definitely infographics are something I I expect that will be mastered very soon the beautiful thing is you can create incredible infographics the graphics like the designs the concepts the illustrations on the graphics and then just download it into can and then just add the text that you need and that that way you can get the best of about worlds yeah you've got the full control and the spelling and the checking and things yeah that sounds great okay someone's wondering here can they upload their own photos and then um use AI to turn those into illustrations um on any of these platforms yeah um you can do that again we we did see that in some of those tools so some some will allow you so Leonardo for example you can set your your own training model that's probably the one that I would have always went to and but now we've started using replicate as well so Leonardo is probably the easiest one and but you can also do it in um uh ideogram as well you can add a image into the uh canvas and edit it there so it just depends on what you want to do if you wanted to remember and have a a trend model on a building or a person then it's probably replica.com or Leonardo is the best options if it's to do a quick edit on something uh can or any of them would would do that okay here's an interesting one just in terms of copyright I suppose right um side of things so does the software then own the copyright to the the images that it's generated for you whichever software you're using or how does that work no great great question so what the terms of service that you sign up for commercial especially on the paid account so back to the free and paid debate so on the paid account you get the commercial rights to the um creation so copyright only exists when there's been human creation Now there's debate that you know back to is that your your prompt that makes it but long you know skipping all that um the ownership is with you um and um back back to teas and C so if you're going to use one of these platforms there definitely no no harm in having a scan through the the terms and conditions what you could do is take the terms and conditions from that site and put them into say uh chbt and ask it to give you a summary and ask it the questions uh and that way you get the the real answers but um you you get the commercial rights when You' have a commercial agreement with those um platforms the only one that's slightly different is a diagram if you make the images public then anyone can use them s and Leonardo if you make your images that you create public then anyone can use them and that is in the teas and C so you keep the images private and then they're within your platform and then you full rights to them okay that's great um okay so um someone's wondering here is there an automated method of using the napkin. a tool to design content and then export directly to a structured PowerPoint presentation put on the spot Ken no I love it that's um so there's not an automated way to do it with napkin yet but you could use zapier and um uh integrate that into I'm wondering which you want to se it as well so zapier is an automation tool that we would use and it connects into say open Ai and we would have seen it so if there was an entry onto a database or a spreadsheet that it creates an image or um it actually it connected to Del 3 so a we bit more advanced so you can use zap and connect with d 3 it can read data and it will automatically create the image and bring it back to your Excel sheet um so it's not automatic in NE in uh napkin AI yet but um maybe in the future they don't have that API yet sadly but you can do it with cier okay great um okay yes here's here's a it's a good question actually um so whenever you did your example on napk Can You Ed Game of Thrones obviously it's such a famous um show there's lots and lots of things on the internet that it can pull out um if you were wanting to do something similar for say a tour business where there's little out there already so say your your business is relatively small um would that work would it still work or how would you change that again no I think it's it's a brilliant idea um we we would have thought that we would have been stuck with our generic um say content on like even the article we have we started with was H blog versus Vlog and even it come up with some incredible icons and graphics and we've graphic designers in house and again I thought was more more creative so you you'd put in information um that you know related to your business H you would um again I'm thinking yeah anything about the local area local knowledge uh like any anything like that that might um help it create some uh illustrations what I do is if you've got a couple of blogs on your website I would copy and paste them in and then just go down it and hit that little blue icon and see what it generates and you might be actually quite surprised like I was I was really surprised when I went into Game of Thrones and it was it was pulling up the the the icon of the Wolves and the swords um so I I didn't expect that at all so I would say I I think it'll work no problem I really do yeah that's great okay um okay so if someone wanted to take an existing photo of a building um and add a couple standing in front of the doors um uh is there a tool that would be best for something like that without distorting the buildings so they want to sort of artificially add a couple in front of their own photo yeah totally um canva will allow you to merge photos and um we a very brief look at it in ideogram so you could upload a photo you can ask it to create a couple um and then you can have the two images beside each other in the canvas and use magic uh the magic tool highlight the one that you want to copy over the other and and basically merge them so yeah very very doable no problem at all okay brilliant um oh someone's wonderi

2025-02-18 18:26

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