The Future of ASUS ProArt with Vincent Chiou
Hi, I'm Matt Gregory and today I'm joined by Vincent Chiou corporate vice president and general manager of display business unit and ProArt committee chairman. Hello, Vincent. Hi Matt! So, Vincent, we're sat here in January 2025. Just a look back at 2024. Tell us how 2024 was for ASUS ProArt and how business was and what achievements you had.
Last year actually we have a good result. First is a brand awareness though we can use Google Trends to search the ASUS ProArt name and you will find that compared to the 2023 and 2024. our brand awareness is growing a lot to increase over 100%. Wow. Yeah. So brand awareness.
That means that we have the high market share of from an end user. Okay, so it's brand awareness. Second is product readiness. Not only monitor but also. Now that we have a notebook and motherboard and also we have graphic cards, chassis, even the projector and also the accessories including the mouse or your notebook bag something like that.
And so now that we have not only the one product line, but also the full product lines, and with a total solution, and not only the hardware but also software together. So the product likewise we announced is a comprehensive ready. And the third is a business result. And in terms of the quantity yeah we have a good result in different product lines.
For example the we have some product lines across the top two times and even some product lines at ten times. Very good performance. Then of course every product line has grown Yeah. So that means ProArt have a good performance in 2024.
Okay. So you're seeing that all departments are growing, which is great across ProArt in terms of the sectors in particular have performed well. Are you seeing that in education and in because we see a lot in the film and TV technology space and production. Is that what you're seeing as well in terms of growth in those markets? I think that we have not only product, but also the marketing that we call working with the school and the studio together and trying to highlight our product. the benefit to end user.
And then also we can get some feedback from the user side and especially from an expert. Yes. So because they are the key users, so we can know the what they need and also when we get the feedback from those users and ASUS internally that we usually we use the design thinking. Yeah, yeah. The methodology to try to find out the pain point from a user. And then you fix it.
Yeah. And then you release a new product and. Yes. And then you start again. Yeah.
Right. That's good, we see that so look, 2024 sounds obviously that was a very successful year for you. I know you'll already be looking ahead to 2025.
Yeah. And we've just been looking at news at CES and looking at the trends from last year. And I think we can all see that AI is going to be a really, really big part of probably your strategy in 2025 going forward.
So I wonder if you can share some of the, ideas around innovation, AI innovation at ASUS and the sort of tools that are going to help power the workflow or enable enhanced workflow for creatives. Regarding the AI. And it's a hot topic.
Yeah. Usually we have, in ASUS internally that we have the ProArt committee to co-ordinate with different departments and different business unit for different product line. And so usually we will have a regular workshop to discuss what's the next innovation features and what's the functions that is across the product line. And of course the AI is a hot topic. So it becomes our major focus in our discussions.
In the past few years, we find out some, innovation ideas, okay. And also then share to different departments. And it's our internal process. So we can find out we use the design thinking, as I mentioned, the design thinking to find out, pinpoint and also find out the innovation features for end user.
And now that we added in the AI into and last year we launched some product, we set the AI features for creators, for example, we launched MuseTree. Yeah. Yeah. MuseTree and StoryCube in Q2 last year.
And also we have an AI advisor in Q4 last year. Yes. Those features help the creators to increase their their productivity and also envision So for example, the MuseTree is a good AI tool for creators to generate their AI image. So they just use some keyword or sketch.
So that’s MuseTree And also StoryCube also can help users, creators to categorize their their content, their idea. Yeah. So you can recognize the roles to the image just by face. Yeah. And also they can recognize the photo just by face recognition.
And also they can recognize the pets. Also they can recognize the landscape. Something like that.
And the category. I think this is maybe something that, you know coming ahead this year that people are going to be more aware of. At ASUS you're not just a hardware manufacturer now. You're also developing software to work with the enhancements that your hardware is providing.
Those AI hardware enhancements are actually powering software that you're developing with knowing that you've got the hardware to power, that software that can help creators be more innovative, have more efficient workflows. Yeah. Yeah, you are right. So not only the hardware, but now we provide a total solution. We provide AI ready hardware. And also the creative creators needed the software.
Yeah. Yeah. Combined together we launched the AI advisor last year. Q4 also help the user to adjust the data setting on motherboard because some users for some scenario they needed higher performance and for some scenario they need a different setting.
So AI devices can just let the user use natural language to ask a question, to find out an answer. Not just search, but just use a natural language and get AI advice. Yeah. Which is what people are getting more accustomed to now by using generative AI language tools.
That's how people are getting accustomed to asking questions rather than search by having a conversation. So if your AI enhancements then can kind of work with that dialogue and essentially re-enhance, in the example you gave, enhanced the motherboard performance based on the sort of work that they're doing. Yeah, that's pretty cool. Yeah. So I think lots of functions will help the creators and the users to improve on their the workflow. Yeah.
Just add those features into their original workflow and enhance the efficiency. So it helps a lot. Yeah. So many users that like our feature new features for the software and also the hardware. Good. Yeah.
I mean, you mentioned efficiency, but with efficiency, I suppose an organization like ASUS and within the ProArt committee that you chair, sustainability is also very important. Is that something that you put an emphasis on in terms of sustainability and how that relates that ASUS with your products, with the ProArt products? Sure. And I think the sustainability is, the policy for the whole product line. Yeah, of course, the ProArt product lines will follow our corporate policy. Yes.
And I can say something. I can talk about sustainability policy, by different items. First, I can say the design.
Yeah. Okay. And then I can say for production. Yeah. And also the certification.
Yeah. Okay. And design wise, design wise, for example, that we use environmentally friendly materials. For example, we use the packing, the materials, is 100% recyclable material and also from design point of view, we not only recycle but reuse for example our packing material and we can reuse it.
Yes. So we designed some interesting utility tools for example, you can just cut the cardboard and we already, draw some line there and then you just cut it and then remove it and then repack and then become the mobile phone stand. So if you've got a team just focused on that then? Yeah. Wow. Okay.
Yeah. And so they design a lot of interesting things that will reuse the material. Good. Yeah. And then not only the mobile phones stand And for some stand for the notebook. Yeah.
Yeah. And also some ideas, many interesting ideas And so from our design team also. From our PM team. Yeah.
R&D team. Yeah. So they co-ordinate together to find out some way to design the reuse scenario. Yes.
Yeah. So it's a reuse and and also the power efficiency and the power consumption. We try to reduce the power consumption on all our product lines especially the ProArt Yeah. And for ProArt we, for example for our monitors we design a hot switch so it can let the power consumption become zero. Okay.
Not just the zero point something watt Yeah. But absolute zero. Yeah. Absolutely zero. Yeah.
So for some scenario. That's probably a good for a company as well, or a business that have many monitors in their office space that they're not being used to know Not just for you guys. Right. For ASUS and for ProArt to know that you can provide efficiency for your products, but also for your customers, that the products that they're using are super efficient and they're not being. Consuming energy when they're not being used.
Yeah. So a lot of the electronic devices. Consume power just in standby mode.
Yeah. So we have designed in a hot switch for end user. To adjust that power consumption to become zero. Yes it's a good design and our customers appreciate.
Yes it's a good design and our customers appreciate. Yes. And design wise we recycle the material. for example the PCR we use 85% of PCR plastic. Okay.
Yeah. And also for some panels we use mercury-free. Yes. Yeah. The panel.
So for design point of view we have some policy and we implement them one by one. And now I think our product is environmentally friendly. Yes.
Yeah. It's the designer a point of view. But not only design, but also production. Yes.
Yeah. For production we think we should define some policy for manufacture and not only ASUS ourselves, but also our partners, for example, our supply chain. So our supply chains have to follow our policy. Okay? So and we will audit.
Yeah. Okay. All those partners. And to ask them to work together. Yes.
To follow the trend. The best practices that you put in place. Yes.
Yeah. And also, if they have not enough resources to reach our target. We will put our resources to help them.
Okay. Yes. So not just ask them, but help them. Good. So it's for production. And finally we just say something.
Okay. ‘We are good.’ ‘We do something’ but who would you believe? So we need certification.
Yes. So our products also passed a lot of the eco requirements Yes. Yeah, something like that. EPEAT Yes. And also we got EPEAT Gold.
Silver. Okay. And also TCO and Energy Star and also some models, the even achieve the highest criteria of the Energy Star. So ASUS is the brand that is recognized the most, for monitor brand for Energy Star. So in the same way that you audit your suppliers and your supply chain to make sure that they're best in class and meet your standards, you welcome, you know, external scrutiny of your processes yourself because you're, you know, you're not just confident, you're excited about the measures you've put in place in regards to sustainability. Yes.
Yeah. I mean, with those monitors that you know, that you're putting together there. This is, you know, at RedShark this is something we work with a lot is, you know, we work with people that work in post-production creators, people that work in visual effects, colorists and editors. And for that community, our community there, I think the things that really matter to them are color accuracy and visual fidelity.
Look we've seen in the last five years how far ProArt has come. And it's now you mentioned brand recognition. We're seeing bright displays and big production companies, post-production companies, big universities with major media related courses. Tell us how you achieved that.
What happens here internally at ASUS and within ProArt to help achieve those standards in color accuracy and visual fidelity. Okay. It's a big question.
Okay. Good question. Yeah. But I can use some direction to answer. Firstly of course is design. Yeah.
Yeah. But before design we have to understand what user's pain point and also what they need And so as I mentioned, we work with some studio and school. So we try to understand what they need.
And then we find out the key point. Okay. So before manufacturing, design is the key. So before manufacturing, design is the key. And then manufacture, production okay? And for design for example for some models we build in the hardware calibration calibrator. Yeah yeah.
The motorized colorimeter. Can rotate automatically. Yeah. So because some users they, after they purchase this monitor and then they find that the monitor, the color because LED you usually they will, change because of life cycle issues.
So the color will go different. Yeah. By different time.
So we have to calibrate it. So. But they don't know what time they should do. Yeah.
And how to do. Yeah. Sometimes some people they don't know how to use the calibrator. Oh yeah, a third party calibrator. They have to bring somebody in to do it. Yeah.
That's definitely a pain point. Yeah. So for them, then maybe it's also a lousy job. Yeah. To use the calibrator to calibrate their monitor.
So that's why we build in the calibrator inside Yeah, I think just few brands. Are just doing this. And you do it across multiple models as well. It's not just your top range model. It's not. It's not your most expensive monitor.
Only that has this. You have this motorized calorimeter across multiple models. Yeah. ProArt models. Yeah. So that is the key point that we find out the user needed.
Yeah. Not not just that we give them the calibration software. Of course, we designed a calibration software, but it's not enough for some models we build in the calibrator itself.
And of course for some models the users think that they already have a calibrator. So they don't need it. Yeah. So not only the hardware but also the software.
As I mentioned, we designed a calibration software for users. Yeah. But not only the users but also the IT people.
Yeah. Which for enterprise of IT people we also designed ProArt color center. Yes. Yeah. For those people to just calibrate their monitors remotely.
So if you're a big production company, VFX studio, you've got 1000 artists to work for you. 400 of them are working with ASUS ProArt monitors. Someone in IT can make sure that they're always all working in the same color space, with the same accuracy, by doing a group calibration at 9 a.m. on a Monday morning, or 859 on a Monday morning. So it takes one minute to do it so quick, isn't it? So then everybody, when they start their day, everybody's working, you know, on accurate monitors. Yeah that's right.
And then software and hardware. And then software and hardware. Yeah.
Yeah. And also the certification. Yeah.
So we co-work with Calman. Yeah. So for verification Yes. So they try to verify what's the monitor status and the end user can become comfortable.
Yes. Yeah. Because the monitor is certified by some some third party. Yeah.
We have confidence to say the monitor color is good and the accuracy is good. Yes. So it's a combination of what you were talking about earlier just listening to people in the industry. So you release a product, you've designed it, you put it into production, you release it, and then you listen to the feedback from the community, what people are saying, what they really like about it.
Or if there's a feature, you know, I don't like the buttons on the back. It'd be better if the buttons were on the front or something like that. That's that's something you guys take on board and you look into your next generation of displays.
Yeah. So and also the another software hardware certification and also the before the sale to customer, we have to factor in the pre-calibration to try to make sure every one of the monitors’ color accuracy is correct. So they're all calibrated in the factory. Yeah. They're packaged in you know they're eco friendly sustainable packaging which goes out to the customers.
But then the customers can recalibrate themselves using the motorized colormeter. But it's already been calibrated in the factory anyway. That's part of the process you guys have put in place. Yes.
Before it’s in the box. Yeah. We have to make sure the color is correct. Yes. And then after they use the monitor for some. For some time.
And they have to recalibrate it. Yes. And before that we also provide a testing report. Calibration report for the end user to let them know the what's the color status for this monitor? Not just the one one paper and printed for every one Yeah, one thousands of times.
Yeah. So it's an individual. The report for every monitor. Yes. The number is different.
Yeah. So to do this is what ASUS does for the end user. So to do this is what ASUS does for the end user. Yes. So I suppose Vincent that has to lead me on to. Look, we're here now in ASUS HQ right in Taipei, which is great.
And so I can see how many people you have here There are lots of people at work here all busy doing things. And you mentioned before how when it comes to new products and product innovation, you listen to your users and you get feedback and what people like and what they're looking for. So, I mean, I have to ask, as we look ahead through 2025. What trends, can you share with us about the trends that you're seeing, hearing that you're putting into action with the next generation of displays that you're creating for for creative communities like we have at RedShark. So because together, technology wise, there are many components in the monitors.
So, I can talk about some technology trends. First is a panel, of course. Of course.
Panel is the most important, material for monitors and panel-wise I think. OLED Yeah. After last year a lot of people talk about OLED And not only gaming but also creators. Yeah. Yeah. So ASUS also launched some OLED But of course OLED is just in a first year since 2024 and 2025 I think.
OLED is also the key item that everyone will talk about And so they will have different improvements on resolution Yeah. Of course the refresh rate and also the color. Yes.
So those improvements will help the brands or manufacturers to redesign the new product they have. And for creators, it's also. So OLED is a key trend.
Yes. In 2025. And the secondary is also LCD. Okay. So OLED of course I talk about the refresh rate. Okay.
So LCD the same. Yes. Higher refresh rate for end users, for creators are also important because they move some object quickly.
Especially in Unreal Engine and other new software tools that people are now using for video, which were being used for gaming before. Yeah. So they generated content for gaming Yeah. Game titles. Yeah. So and also for some building design.
Yeah. 3D design. 3D architecture. Yeah.
So they also need to check the every angle. Yeah. And the quickly the moving. So refresh rate also important. and actually even healthcare as well in medical environments too. Having high refresh rates is incredibly important.
Yeah. And also the resolution. Yeah.
Yeah. Resolution I think is most important for content creators. Yeah. So now the trend is from not only 4k UHD but also the 5K. Yes, 6K and even 8k.
Okay. Yeah. Now the 8K we already have some demonstration for it Yeah at IBC you had a true 8K monitor that you have. So I think the resolution is the key point for the 2025. Yeah.
Yeah. So panel-wise: the OLED, refresh rate and also resolution. And color of course.
As well. Color, we will keep improving the color spectrum and the color accuracy is also important to continue to make sure the color the wide color is is good enough and also the accuracy is good. Yeah, I think sometimes, sometimes it's important for people to see different types of monitors side by side.
And I know it's not very often people really get the chance to do that. It could be a show like IBC or at a retailer or reseller. They can go and visit, but if you can see an OLED panel next to a, you know, a normal single panel, a lot of the time users really can see a difference, especially with the blacks. Yeah, I can see why. That's something which people are looking at moving forward in terms of OLED, OLED displays, panels.
When they show the OLED I think that they will like it. Yeah. And it's a first.
The trend is for panel and the secondary is different items for example Smart. Yeah. Yeah.
Because now after COVID not only working but also the life and work. You know sometimes it's a combined. Together it's a hybrid.
Yeah. Now everyone is, combined. Some. Some people still work from home.
Your workspace is also your home space. Yes. Your space is limited.
Yeah. Yeah. So it should be a work home time together. Yeah.
So the design is, product design is built into some entertainment function, for example. Smart TV. Yes. Yeah. So ASUS is also going to launch. a smart monitor.
Yeah. That’s with the Harman Kardon speaker built in to it like a soundbar essentially in the display. Yeah. Because with entertainment I think audio is important. Yeah. Video is important.
Yeah it is. And also the system, we built in the Google TV, the system inside the monitor also can help the user they don't need to purchase a different set-up box. Yeah. And connect a lot of things to their monitor or to PC.
Yeah. So now just to put everything in there to one monitor. Yeah.
No cable mess. Everything's in one monitor. Yeah. So like all in one. Yes. Yeah.
And that's the one. It's also got a space behind it for a keyboard and a mouse. Yes. So when you finish work, you can put your work bits away and just put Netflix on.
Yeah. Yeah. With just a remote control to watch Netflix Yes. Yeah yeah. Yeah yeah.
Something like that. And then you can get that to work. You get you get your keyboard back out. So work and entertainment. Yeah. So.
Yeah. So panel technology, entertainment or smart technology as well that are the kind of key trends for 2025. Yes. And the next one is diversified form factor. Yeah. Yeah.
Because, now the working style is all so different movable becomes important. So as you know that we have a portable monitor. Yeah. Yeah. Not only for the zenscreen, but also for ROG gaming. And also we have ProArt portable monitor.
Yes. And in this year, I think the more and more people they need not only portable but also movable. Yeah. Yeah. Movable means a little bit bigger, the screen size. But you can move from this room to another room.
So you can change your scenario from work to entertainment immediately And also for people that are in an office, maybe that could be a remote office or a hybrid office, or it could be they're going into the office to, to see their boss, to show them a video or a piece of design they've created, maybe their boss. The display they have hasn't got great color accuracy or high resolution, or it doesn't look good on a projector, so they can carry in a really good display that they know will represent their work accurately. Yeah. So their boss, their team, their colleagues can see the work that they've done in, you know in the way want to show it.
So it's convenient, but also it helps them in other ways as well. Yeah. And so the trend is, as I mentioned, and the latest one is a total solution. Yeah.
Yeah. Because as you may know, a product is not only hardware but also software together. Yes. Yeah.
Because, for example, AI so powerful the hardware. But still is easy to use and good good AI function for end user. So they combine together to deliver the total solution to end user. Yes.
Okay. And you said they don't offer for users that they don't need to worry about what kind of hardware and software compatibility issue or what kind of software they have to find. They have to purchase one hardware bundle software together.
Yeah. And it's total solution. Yeah. Everything's.
Everything's in that one solution. So that goes back to convenience. Yeah. It's about making things easy for end users.
Yeah. In terms of using, using the products, looking at the products, setting things up, there's no, there's no roadblocks, right? It's just everything's ready to go. Yeah. I mean, you just, you're talking just earlier, actually, about hybrid workers, and we're seeing that in our industry that's still growing. There's people working remotely or part time in the office, part time at home, but also remote teams. We see a lot, especially in visual effects and post-production, to get the best people working on your project, they can't all be within, you know, a 60 minute drive of the office.
So you have you might have a team using a European example. You might have a head office in London, but you might have a team in Barcelona, another team in Berlin, a team in Milan and some guys in Dublin. How do you, I suppose, how does ASIS, how does ProArt manage these new hybrid working solutions that companies are increasingly having in the creative space.
How does ASUS, help address the challenges that come with having remote teams? Okay, so I think it's a trend for the working style. Yeah. So different location and co-working together. Software is important to resolve these issues.
Yeah. For example, as I mentioned that our collaboration software is not only for IT people also they can remote control. Yeah. Yeah. You can have your IT people in Asia and then the remote control the hardware devices that are in North America. Yeah.
Yeah. And to calibrate their monitor. Yes. So it is easy the for them to co-work together.
Yeah. So just use some software to resolve this kind of working style. Yes. So software is also is one point and the secondary is, not only the office, but also some people.
They don't have a fixed office. Yeah, they use some co-working space. Yeah. Yeah. For co-working spaces. We find out some some way to provide a solution to end user.
For example, last year we worked with, the co-working space JustCo. Yeah. JustCo is a Singapore Company.
And we work with them to provide our movable monitor and also ProArt monitor in their working space. Yeah. Yeah. And that's for end users to just borrow the monitor from their counter, and then they can get the monitor to the different seat. And they don't have to bring it into the office on the bus or the subway or the metro.
Yeah. They know that when they get to their co-working space, they've got access to a really good monitor with high color accuracy, high visual fidelity, etc. but also you said portable monitors as well, so they can go from room to room whenever they want to work in that kind of hybrid co-working space.
Yeah. So we give it some flexibility for them to to enhance their hardware. I think there's a lot of freelance creatives and remote workers that do that, that will do part of their they'll work from home when they can, but maybe that's not always convenient or the best place for them to work.
They may be in the office or in the studio part of the time, but also have access to a co-working space. For hardware and also we cowork with some partners and also the for instance, they put their, content on cloud. Yes. So I think everyone can access their content easily.
Yes. And anywhere. From anywhere. Yeah. So with the working style, we can get the user to, you could work from different locations and also the work anytime, anywhere. Yeah, we've seen that ourselves a lot.
We use a lot of cloud collaboration tools with our team. You know, if we're filming, if we're filming in Asia. We can upload our content to the cloud and our team in Europe when we finish our day, can start working on it. And then when they finish, when we start our day tomorrow, we've already got a new version we can review. So I suppose for for ASUS, you know, seeing the enhancements, not only your products and people telling you about your products, but it's looking what the industry is doing with software tools to help people work more efficiently, remotely in different environments, whether that's AI enhanced tools, cloud tools, and then you guys providing the hardware to help them, you know, do great work. Yeah.
Yeah. Good. Busy year then.
Yeah. So it's good. Yeah. So there's one last thing, actually. So we're talking about working remotely, having access to good display technology. Apparently you've got something on you now.
You've got apparently on you. And I can't see this, but somehow you've got three monitors on you now? But you look like you just sat there like me with, you know, I've got this. Where are these three monitors, Vincent? You know, some people still complain even though they have a portable monitor. Yeah, yeah. Already very light.
It's lightweight, but still not enough. Right. So they need some monitor within 100g. That's impossible. So I give you a solution. Okay.
Yeah. It's wearable glasses. Yeah, yeah. With the virtual screen right in the air. Right.
And how many virtual screens can you have? It’s actually unlimited. It depends on your hardware, the capability, for example, if you connect to your mobile phone. Yes. Okay.
It's just one screen because it is a mirror. Right. Ah, okay.
Of course, for some, the high end mobile phone. Yeah. Now that they support the extended screen. So mobile phone and mobile phone is one screen Or a laptop where you can have. Yeah. That can have multiple screens Yeah.
You can have the five screen. Yeah. Six. Even ten.
Yeah. Yeah. Five’s enough. Yeah. Of course. For most people, five is enough.
Yeah. But some people, if they don't think it's not enough. Yeah. Ten is possible because if their graphics card is powerful.
Yeah, I think 10, 11 and 12. Yeah. Yeah. Also possible.
And these here, this isn't a VR headset. These are these are wearable glasses. Yeah.
It’s wearable glasses for display it’s a wearable display. Yeah. Not not VR. This is AR right? Yeah. Yeah. So it's transparent so I can see you.
Yeah. You look cool. You have to look at the camera now. Yeah. Right.
Okay. Hello. And you've got the tint on them as well. So you can go outside on a nice sunny day like today.
Yeah. Yeah. And I can see that some content here.
Also, I can see you. But this isn't, you know, this isn't, like a prototype. These are these are ready to ship, right? These are. People can buy these. Yeah. And, you know, I'm going to put you on the spot here.
MSRP? Around $799. Yeah. US dollars? US dollars. Under a $1000 basically. And they're going to be shipping this year as well so people can buy them this year.
Yeah. Well, we already, start to sell in some countries, for example, in Taiwan. Okay. We will ship this month. Wow.
And we got some pre-orders already. Yeah. That's really cool. Look, this is, it's going to be a trend we see a lot of this year. Okay.
I was listening to Mark Zuckerberg talking about kind of how he sees, the way people work, and it's that there is obviously a demand out there for immersive, you know, headset wearing content, but it's that AR it's that middle ground where people can be walking around. An office, can be working, be talking to people, but still be able to be more efficient, right, and have access to more display technology. Yeah.
So I think that this one is good for productivity. For example, if you wear this, this glasses display and you have a notebook here. Yeah. And I can see my, like, the keyboard.
Yes. Yes. Yeah. And also the.
You can see where your cup of coffee is. Yeah. Right.
And keyboard here, mouse here. And also I have the I can see the notebook display, but of course, it's not good just to see, like, this way and this way. It's not that convenient.
So maybe you can have the virtual screen in the air. Yes. Yeah.
For example, three screens, on the left hand side, middle side and the right hand side. So you can have a different content. Outlook here. Excel here. Browser here.
Yeah. Okay. And the move the that you contain the copy paste here. Yes. And you don't need to to bring a big monitor.
No no no. You can get on the subway. You can get on the bus. You don't have to bring something really heavy and. Just this one I looked at the spec of these. Right.
And because, we're kind of. Excuse me. We're kind of geeks about this stuff, right? We love, like, looking at specs and am I right in saying the brightness is 1100 nits? Peak brightness? 1100? Over 1000 nits. Yeah, that's really bright. But you can adjust the brightness because even though of course you don't need so high brightness. But others will do.
Or in an office with lots of windows. Yeah. Yeah. Now this is really cool. Thanks for sharing this.
I'll give these back to you now. But now I know if I need to get some. I can buy some soon, so that's good. Thanks again. Okay. Thank you.
2025-02-15 16:00
