The Best of CES 2023 | January 17, 2023

good morning everyone we're just going to give it a couple more minutes and we will get started foreign thank you for joining us we are so thrilled to be with you today and share what we saw at CES we've got an incredible lineup of presenters who are going to help us cover off on a range of topics we're going to start off with our takeaways from the show and then we're going to get into some deep Dives around the metaverse Deni and accessibility Green Tech Automotive and mobility and then of course everyone's favorite consumer gadgets and Buzzy launches so CES this year's theme was how Innovation is addressing Global challenges which is a fitting theme for a world that seems to have been pretty relentlessly up against adversity in the forms of climate change Wars pandemics we have collectively been through it and so as we reflect on the last few years we've been able to see firsthand some of the value that Innovation creates take the vaccine for example it has shown us that we can overcome limitations and open up New Frontiers at unprecedented speeds when we all work together with a shared goal and as divisive as things has seemed in some strange Way It ultimately brought us back together with the reinvigorated focus on what matters most and we saw that coming to life at a more human-centered CES and while past year shows have been dominated by big TVs bendable phones uh robot cat butts which I believe was an actual thing this year we saw the most energy and excitement around Innovation with impact and I think the best example of this was the John Deere keynote presentation and there was this awesome quote around how they're able to continue innovating at such a fast speed um and it's pretty obvious but one that I think is easy to forget which is that they just pay attention to the things that farmers actually want and need and use that as the groundwork to find Solutions and I think that's a great thing for us to remember as well as we think about our role as marketers but practical useful resourceful were terms we heard a lot about this year and of course there will always be color changing cars and dog robots but they seem to have captured less hearts and less headlines than say the toilet that can tell you all about your health so ultimately it wasn't surprising then that what emerged as some of the most prominent topics at CES were directly tied to the things that are top of mind for humans today things that are going to keep Humanity moving forward and help us face some of the challenges we're up against today the first one connectivity whether that's to other people to devices to bringing us experiences that connect us to home and work sustainability which is a pretty obvious one and then lastly health however there was a clear missing piece in the show and I think we all felt that in a big way hey everyone I am Denise Lomax a head of client inclusivity here at digitas and yes you're exactly right Morgan um as a first time CES attendee but long time believer in Tech being a bridge that connects people and connects you know through all types of different ways and capabilities I truly felt like there could have been more cultural and Community efforts on the main floor um if this is truly one of the industry's biggest moments to kind of shine there really is an opportunity to lead from the margins and ensure that we are making space for all those uh intersections and multiple identities to have a place and a presence on the main floor of the event but not for nothing we the team did find a few things that I wanted to spend a little bit of time kind of talking through um in the presence on the floor so I know it's all been impressed but the beauty brand L'Oreal really brought to uh innovations that I think were really grounded in cultural inclusion and Tech Innovation the one I'm going to be talking about is the hapta to Tool so it is truly a tool that helps anyone with fine limited fine motor skills be able to apply lipstick so this was really their moment to Center the disabled Community um and what I also thought was beautiful about this was the product release was towed through the personal story of Genera if you've watched the video I encourage you all too but Genera is a New Yorker She's a Beauty Enthusiast she's a woman of color specifically afro-latina and she talked about the tool being so important in her beauty routine because it brought back an element of Independence that she might have been missing she also told us a little bit more about her personal story as a disabled person and so again just a really beautiful display of how a tool can be seen through the intersectional lens of someone who's disabled and also a woman of color and what that brings to her daily life I think it was also worth noting after doing some more research that the people behind the product Innovation and ideation there were also women of color so true form and display of inclusion behind the scenes inclusion As Told through the lens of a personal story and through the marketing another um product that was also kind of shown not on the mainland floor but I do want to give Kayla her poppers because she is actually Kayla Austin is a 19 year old um HBCU sophomore at Howard University I know we got some people out there that rep Howard really hard but um she actually started doing some research um when she was 12 years old um and she created this whole product called my gun's been moved Smart Pad and through her research she found that there were a lot of gun related harm that was kind of happening in homes and really wanted to help parents and and those with children and teens figure out a solution so from 12 until 19 she'd been working on this product and if the gun is moved and sitting on that Smart Pad parents anyone in the household will get a notification and there's a multi-step process to solution so it just really is another reminder that age has no limitation when it comes to building and creating tools that can really help anyone in the community lastly I want to talk about my Ivana um my Ivana is a small black owned business out of Atlanta and it's actually run by a former Georgia Tech science major her name is Candace Mitchell Harris and word on the street is she's been touted as the madam CJ Walker of tech but basically this tool allows anyone with textured hair to take a picture of their hair upload it to the platform and really start to get Solutions on what products to use for their hair so people with textured hair again people of color can really find a way to get solutions for their textured hair which I think is really important as we talk about texturism and colorism in this industry so those were just a few unexpected finds that we we saw definitely room for more and hope to see more of that next year at CES thank you Denisha so moving into some additional deep Dives we're going to talk through the metaverse accessibility Green Tech Automotive and mobility and consumer gadgets and Buzzy launches first up everybody's favorite Hot Topic right now the metaverse thanks Morgan hi everyone my name is Nora barnacle and I work in consumer insights out of the Boston office and as Morgan said I got to dive into one of the hottest topics this year at CEO CES the metaverse of course and once we were on the showroom floor and able to look past the glitch in the Glam of the high-priced headsets and the fancy wearables we were able to see some really practical use cases of the virtual worlds so everything from making the hybrid workplace more seamless to literally bringing a sense of smell to the metaverse we saw technology really Advanced this year all that being said we're not quite sure we're there yet in terms of mass consumer adoption so as we flip through the following slides I just wanted us as marketers as Brands to think about ways to build the metaverse around the consumers themselves and to build experiences that are really worthwhile for consumers and B2B purposes so a really great example of that is actually the metaverse for the Enterprise last year at CES we learned about the term digital twin and this year we saw that evolve from concept to reality with some practical Solutions so a digital twin is essentially um the real world version of an act or action you're committing in or acting on in the metaverse so think about a factory worker instead of actually working on the factory line they could be at home on a computer screen and their Avatar is working in the factory connected to a real life robot that is doing that act doing that part of the assembly line in person so making for a more efficient and safer workplace and one example of this we saw that had a lot of hype on the showroom floor was the magic leap goggles so this technology uses large-scale AI to deploy digital twin technology over real physical services so think about the idea of someone working in a warehouse and they're restocking shelves they can wear the goggles and they can see an empty Warehouse in front of them but by wearing the goggles they can understand which product should be stocked here versus over here and um a real life implication we've seen so far that's exciting and a little nerve-wracking um is the idea that the FDA actually recently cleared this technology for use during surgery so a physician can be operating on someone while also wearing these goggles and the goggles will essentially overlay a 3D CAT scan or some sort of medical records over a patient so that the doctor can provide for better care another example we saw was the haptics gloves so these bring touch to the metaverse through buzzing sensation and they actually make virtual objects feel real when you pick them up in the metaverse and what's interesting about this is that we shot haptic show up at the show last year actually marketing itself towards Gamers and they've really shifted into the Enterprise solution this year targeting more Enterprises for training simulations for remote employees so they really tapped into this white space the idea of building a metaverse around experiences that add real value to Consumers so while we heard so much around the metaverse in 2022 and it seemed like every brand was jumping into it we saw these experiences largely center around entertainment so let's be like haptics let's think about this white space to really build these brand experiences that touch consumers where they are and continuing in the Enterprise line here we saw the metaverse in the future of work a ton here at CES um we saw solutions that bring the physical and the digital world together that term digital um and one example of this came from Dell so Dell came up with this concept NYX and part of the technology is a 3D desktop and that generates an avatar for a remote worker without the use of a headset so the technology can track your eye movement your hand movement your facial expressions building an avatar for you that's then projected in 3D in the physical office so that you're able to feel more present in the office with your non-remote colleagues and then concept NYX also has a separate VR headset and that connects the virtual wears with a whiteboard that they can share their ideas instantaneously with people working in the physical office and then on the flip side the people in the physical office can use a tablet to also interact with this virtual whiteboard so really a deeper look into the future of collaboration here and if we think about it as Brands and as marketers and we're trying to evolve with our colleagues and really retain top um Talent we have to think about and be open to new ways of collaboration for employees both in the office and remote as well and finally bringing sense to the metabear so the idea of making the metaverse an even more immersed immersive place and we saw this a bit last year but we've seen an explosion of vendors this year um an example of which being the OVR technology um and that's simply a headset you wear that has a cartridge that releases Aromas that can be combined into thousands of personalized scents in the metaverse so you could be at home wearing the goggles but be meditating in a field of wildflowers and smell the flowers from your home and this I found to be interesting because smell is actually connected with the creation of memories and emotion so not only are you creating for a deeper brand experience but perhaps a more memorable one and then we saw another haptic glove example here with AI silk and these are interesting because beyond the built-in finger sensors they also have built-in control buttons from your fingers providing for a more immersive experience there because you don't have to have traditional hand controllers that sort of take away from your presence in the virtual space um and while these technologies have absolutely Advanced and people at the showroom floor were making long lines to try them on themselves I would say day-to-day consumer adoption of this like I said earlier in the slides it's just not quite there so something to keep in mind in the years to come um but just with the high price points and the lack of integration across platforms um it may be a little bit futuristic for us at the moment but all in all a really exciting year for the metaverse at CES foreign I'm Nicole Hoover a tech product lead in Atlanta and I'm going to talk to you about accessibility at this year's show you know where Dee and I left us wanting more we really felt like accessible Tech were you know front and center across many presentations and announcements this year and so we are you know going to share a little bit about our you know our favorite findings um one that Denisha already touched on as well um but you know in addition to that we also have you know the annual conferences and conversations around accessibility so again it was top of Mind throughout the conference but uh first let's talk about L'Oreal I am also very excited about hafta um you know in addition to all the great comments that Tanisha already mentioned about their marketing and um the product design we did want to also mention that technology was originally um created to solve a really practical need for for folks in this in this community you know it was leveraged ability to stabilize a utensil um so folks that had limited hand and and our Mobility could you know feed themselves independently and I love that that functionality has been you know leveraged and and scaled for for a makeup application and we know that there's opportunities for this to continue to scale in other ways and so again leveraging very um practical functionality that serves a real need for for this community um to then continue to grow into other applications you know beauty products have the power to give us confidence they help us express who we are as individuals and for persons with disabilities this can be uniquely challenging if we don't have the mobility to to make that happen and so we're really excited about products like this as well as brow magic another um product that was released this year that really allow folks to take more control of their beauty experience regardless of any um you know disability experiences next let's talk about a similar experience but for gamers right this whole this whole functionality was around how do we get more folks to use Beauty how do we get more folks to play in the gaming space in an accessible way um you know adding accessibility features has been a core conversation for this market across the last couple of years you know we're seeing new menus come to games we are seeing um you know reduce barriers by adding uh second players or assistive players in in some games but this week's announcement from PlayStation sort of outshined all of the others because of their partnership with enable Gamers special effect and Stack Up they've really designed a customizable configurable remote function that someone can use to play their PS5 in a way that makes the most sense for them so whether that be you know leveraging certain buttons or certain triggers they can really customize all of these components to be the perfect handheld device for them they can set that on a platform they can use it in their in their hands if they have that functionality it really is about you know leveraging solvable components so players can craft something that works based on their strength and range of motion and particular needs and why we really loved this is you know not only is it an example of accessible Tech but it is like a case study and inclusive product design very similar to John Deere working with Farmers to find solutions for their customer base PlayStation is working with players with disabilities to understand how they can you know better leverage their their experiences and participate in the in these games and so we really loved how inclusive this this product launch was even you know quoting here their senior designer you know it's really there's no Perfect Right form factor the form factor is whatever is best for each user and so that individualization at the core of this product design makes it what you know what's so special about it so we're really excited about this and finally this is a another product that I that I love um it's a an app from smartphone app from a company called facility um for folks in the dyslexia Community um who may have struggles with reading comprehension you know we leverage text as a as a marketing community in so much of our Communications text is you know so much of what's out in the world whether it be you know instructional or brand messaging um but so much of that content cannot be consumed by individuals for lots of different reasons and so um what I love about this is a quick snapshot of any text out in the wild can be um sort of re-evaluated and reconfigured based on someone's unique needs so if I change the font size to make it larger or smaller for my personal reading needs I can adjust the spacing so if there is not enough gap between lines of content this app will will do that for me as well for the that's a community in particular you know highlighting color coding the most commonly inverted letters and numbers so those can be called out specifically for those users um I also know that there's a voiceover functionality here including language transactions so if you are in a different country or you're not doesn't speak the language of the font of the text um it will do that for you here and then of course you know contrast color is really important topic from accessibility this app will also change the context and the contrast of the content and the background so really you know regardless of how accessible the content is this app has the ability to change that and we love that because you know not only is this community a fairly large size 800 million people worldwide have dyslexia we think that this app has the ability to impact so many other folks whether they are visually impaired and need to expand the size I'll say our elderly Community is continuing to grow and so being able to support them as their visual needs change but also like I mentioned folks traveling and in different places having the ability to read and interact with local content event that may not be in their um their own personal language so lots of exciting things here again designed for a community with a community but so much a case study and inclusive design because it does really make the experience of reading better for so many foreign thanks Nicole it's great to see so much uh positive accessibility technology at CES this year uh hi everybody I'm Sam Costello I work in the Technology Group in the Boston office uh and battling a little bit of shaky home internet connection today so uh hopefully I will stay with you guys the entire time here but uh if I drop off uh you know that's that's the nature of rural internet so we'll see what happens but uh I'm here to give you all the rundown of what we saw in the Green Tech and sustainability space at CES this year and uh those were really huge Trends and huge topics at CES 2023. there's no telling how many announcements from huge companies and Tiny startups alike referenced Green Tech and sustainability and that's great but it's also really tricky territory for Brands and It's tricky because the commitments that Brands make sustainability in the environment they can't just be greenwashing they need to be sincere they need to be back to my meaningful action and you know there is a risk of course that these announcements are just greenwashing there was a report that came out from Accenture just before Thanksgiving the sort of uh put this into a pretty sharp relief I would say that report found that 34 of the world's largest companies have committed to be Net Zero in their carbon output by 2050 but 93 of those companies are on track to miss that goal right now that's a huge gap between commitment and action and Brands need to think about this because consumers expect that brands are going to deliver on their commitments to sustainability these commitments can't just be name checking brands have to walk the walk and if they don't consumers today and especially consumers in the future are going to recognize that and they'll act accordingly so with that is the context let's take a look at a couple of the really interesting Green Tech and sustainability announcements from CES this year this is probably my number one favorite uh Green Tech announcement from CES this year it's from a company called relief and they've developed a technology to create paper not from wood pulp from trees the way we usually do but by essentially recycling fallen leaves that fall off trees and it's just it's a fantastic technology from a green perspective because obviously fallen leaves significantly more renewable resource than trees right they're going to come back every season um and you know they're usually considered to be waste but we're taking something that is waste or is mulch at best and turning it into paper and you can see you know we've got a couple of pictures there uh those bags those paper plates those are made with relief paper um so transitioning to paper that's made from leaves could have a huge impact on deforestation on tree growth all of which commit connects to the the warming of the climate or hopefully uh decreasing the speed of the warming of the climate now really faces two really big challenges the first challenge is they're located in the Ukraine uh so there's a war in Ukraine right now uh and you know that of course makes it life really difficult for everybody and I can only imagine also very difficult for operating a startup so so that's one the second challenge they're facing they can only produce about five thousand tons of paper a year right now that's less than one one thousandth of a percent of the global annual demand for paper um so that that's really a very small amount right now but hopefully uh relief can scale up over time and we can see them make a big impact on our paper production in the world so the second uh really interesting product is a robot every year at CES there are a lot of robots Morgan mentioned the robot catbot earlier which yeah really was a real thing and you know we should be really really skeptical of the robots that we see at CES every year they're robots and the next year the ones we saw the previous year are gone but I don't know that that's going to be the case with this one this is uh the clean Pathfinder a clean water Pathfinder robot uh from a company called acwa robotics in France in the context with this robot is every year we lose about 120 million cubic meters of water from Municipal Water Systems just due to Leaky pipes and that can be really hard uh to fix it's hard to detect your uh your leaks it's hard to get in there and fix them because these uh water utilities of course are a underground and many have been uh installed decades if not centuries ago so they they weren't necessarily installed with the the thoughts about sort of preventative maintenance that we have today but what the Clean Water Pathfinder will do it's a robot that you insert into a water system and it swims up and down the network of pipes it Maps the uh the Water Utility it can detect leaks it can also detect the thickness of pipes which is a precursor indicator to when there are going to be leaks it can detect water quality it can detect water pressure and it does all of that without disrupting the flow of water to customers that's a pretty big deal so making the the future Greener of course is going to require us to do more with the resources that we have today and if we can do that by eliminating wasted water when we know that water is going to be at a premium in the future that can have a really big impact so really interesting robot to keep an eye on there next up uh is a product from a company called ambient photonics this is a new photovoltaic cell so basically you know like a solar uh panel that can capture energy in low light situations so the way ambient photonics is positioning this is as a replacement for single-use batteries we saw uh Samsung uh last year or two years ago I don't remember which uh introduce a remote control that was pretty similar to this the same basic idea getting rid of single-use batteries because according to ambient photonics three billion batteries go into landfills every year it's a tremendous amount of waste and when we think about the Hazardous uh chemicals that are in batteries that's a lot of uh you know kind of harsh stuff to be putting into the environment so the idea here from ambient photonics is to build this photovoltaic cell that can capture light from interior rooms think bedrooms bathrooms store stores in malls that don't have a ready uh source of solar energy and by capturing that low light and being able to store it you can power low drain devices TV remotes digital signage on shelves Internet of Things devices which of course are going to be growing in their use going forward and are going to need some way to be powered so what they showed here this year it's not a product that's ready to ship it's a proof of concept but the concept is pretty great uh looking forward to seeing that that proof uh sort of come through into the market place and hopefully seeing a reduction in those single-use batteries going forward and then lastly you know we heard a little bit earlier about the role that John Deere played at CES this year and John Deere was really just one example of how hot Farm Tech and food Tech was at CES um I I've got three really quick things to talk about here but there were easily 10 times this many just in this one section of Green Tech and sustainability there's a ton of activity in this space it's really really interesting so the first two things to think about are the the spectrapod from mantis Spectra and the one-third uh scanner these are both products that are designed to help increase yield from farms and reduce food waste going forward so the spectrapod that's that little gray sort of box over in the the side of this this uh slide and you look at that and really it doesn't look like much uh but what this is is a scanner that uses uh near infrared technology to scan produce while it's growing to allow Farmers to know you know where is food in its growing cycle when should they harvest it for optimal yield and how long uh will they have for shelf life and freshness of that food once they do Harvest it the one-third scanner is really similar but it's not designed to be used by Farmers it's more for use in grocery stores and restaurants and things like that it can also scan food and it can give a shelf life prediction to within 24-hour accuracy of when food is going to spoil so the the name one-third for that company is based on the the factoid that one-third of all food that's produced uh worldwide is wasted so if we think about you know what I was saying earlier in terms of water conservation we're going to have the same challenge going forward uh to to waste less food um there were multiple tracks of um of events at CES this year talking about how we'll build a food supply chain in a climate change future and in a a future for a world with 10 billion population climate change is disrupting our ability to grow food where we can grow it the nutritional content of it so these sorts of Technologies are going to help us do more with the food we've got today and maximize that yield and then lastly uh this is another one that I was pretty excited about it's a product called phyto fat from a company called lipid so this is a plant-based fat that is designed to be put into plant-based Meats to replicate the mouth feel the texture the cooking properties and the taste of animal fat cutting our meat consumption changing to a plant-based diet it's the number one uh most impactful thing that an individual can do to cut their carbon footprint and you know we've seen a lot of uh kind of hype and a lot of Trend in that direction in recent years with beyond meat and impossible meats and all of the other uh products that are on the marketplace in that category but in the last six or nine months the growth has really stopped there um and you know you can think of a product like this as maybe being able to rekindle that growth a little bit there is really a gap I would say between the the quality of plant-based Meats today and uh you know traditional meat I have been a a vegetarian for 27 years now I think it is and I've eaten a lot of bad plant-based meat and it's gotten really good in the last few years but clearly not enough to to you know convert or or at least open uh the marketplace to to a wider audience and so hopefully we can see this doing that um the phyto fat already in use at plant-based uh implant-based burgers in a a 500 restaurant coffee shop chain in Taiwan so hopefully we'll see uh improvements made from that and uh to see that come into the Us and other markets fairly soon thanks everyone thanks Sam hey everyone my name is Matt McDonald and I am with our experience strategy team out of the Boston office and I get to talk about automotive and mobility and with CES that has very little to do with actually driving cars itself so you may have noticed that the shift from gas to EV is in full swing and so the EVS themselves are no longer the big story and however everything that we've saw this year seems to indicate that the market still has big plans for this new era electric trucks that are the hottest form factor on the market right now and they are making a big splash with a lot of Market entrance coming into this space and we're also seeing plenty of innovation and interesting things happening inside the cars themselves as we move away from the driving experience and into the in-car experience and so here's a list of a few things that stood out to us in terms of automotive and Mobility so we'll kick things off with the ram Revolution electric concept truck so Ram has made it known that they're going to be entering the electric truck wars and they brought the concept truck Revolution to CES this year and it is definitely a concept truck it had everything from rear opening rear doors a missing B pillar a reach through frunk which is probably my favorite word in the industry right now a split tailgate built-in extendable bag and what might be the most interesting third row seating I've seen I'm not sure how comfortable or legal it would be in a production vehicle but it is definitely worth talking about and so like I mentioned trucks are the hottest form factor in EVS right now with vehicles from Ford Chevy rivien GMC and Tesla planned or in production and so as we move towards Mass EV adoption converting this gigantic truck Market is going to be a huge piece to the long-term plays oh the next thing you may have heard about is the first output from the Sony Honda mobility joint venture it's called aphila and lots of people had lots of thoughts about the name but I can tell you that the car itself was a cleanlined electric all-wheel drive sedan that I think looks pretty great so when you take Honda's automotive know-how and Sony's electronic experience you would anticipate getting the ghost Best of Both Worlds from that partnership and I think that's what we're starting to see in a Fila so beyond the actual car specs itself the inside leaned heavily on Sony's expertise and used digital screens and physical controls which we know drivers have a preference towards and so production on the afila is not scheduled to deliver until 2026 with them taking orders a year further but it's going to be something that'll definitely catch your eye once it does hit the road arguably the buzziest thing that happened in automotive during CES was a from an established car company in the form of BMW's Vision D so it's a great looking concept cars with a lot of things that are interesting about it but the first thing that anybody's going to talk to you about like Morgan mentioned is that it can change colors and so this is thanks to 240 e-ink displays that are paneled all over the car and that can change into any one of 32 different colors and if you've seen it in person I encourage you to go take a look at the videos it is definitely a show stopper and one of the most interesting things I've seen I'm not sure if it's going to be affordable or practical or legal again but it really shows a future facing vision of the exterior cars and the possibilities that we have with e-ink now inside the car BMW is also making a big Bet On an AR platform that they're calling mixed reality and so what that is is an update on a traditional HUD like system and according to them it is designed to give the drivers time to pay more attention to what's on the road and focus on driving and then still be connected with the car and the world around them speaking of big bets on the inside we saw a lot about the future of car UI both in the short term and then way out in the future so big concept stuff so in the short term we're looking at things like updates to Android auto with a bunch of new features that are coming out and this is Google's answer to Apple's car play which is starting to form Partnerships where they will be integrated natively into important car systems leveraging Apple's UI expertise into integrated car experiences in the middle term we're going to be talking about the Mercedes-Benz hyper screen which is a pillar to pillar full Dash digital screen that is really something and despite being very big and very expensive Mercedes is saying that its initial interest is so high that they may not be able to meet demand once they start rolling it out and then way way out on the horizon we had a synthesis concept from Chrysler which was meant to give you an idea of the car cabin of the future and it was so focused on car UI that it didn't actually even have a steering wheel and this featured everything from sensors to screens in a sort of futuristic exotic car cabin and a look at how things may evolve long into the future and last while we've talked about cars up until this point I think that the electrification push has also had a big impact in personal mobility and so we saw things like tiny little scooters that you could fold up and fit under your desk or micro cars that look like golf carts and had a solar charging roofs and then high powered high-end electric bikes and so what we're seeing is batteries are getting smaller and lighter Motors are getting powerful and more efficient and Engineers are getting used to working with these form factors and constraints and so the evolution of the electric vehicles and the mainstream cars and trucks is trickling down into personal mobility and we're finding other ways to have vehicles connect us with the world around us foreign thanks Matt uh hi everybody I'm Mel an associate creative director and I'll take you through some cool stuff we've already hit a bunch of Buzzy product launches but we got a couple more that just really captured our attention first we have re-memory which is a product by the Korean brand deep brain that creates an AI experience of somebody who's passed away for people to interact with after they're gone it's very Hollywood meets real life but the really interesting thing here is kind of the process and thinking about how this this exists right there's there's a seven hour interview process before the person passes away that really captures who they are and you know how they interact how they speak their mannerisms um that allows these people to interact with their loved ones after they're gone and how can we take this Ai and how can we utilize it for production or for you know different advertising purposes in the future right now it's just one storefront in Seoul in Korea but you know this could you know take off and be used across different different uh ways Amazon Astro is another Buzzy thing that was on the floor uh literally this year it's Amazon's new robotic offering that can do everything from follow you around monitor carbon monoxide in your home you know see where your toddler is and what they're doing offer up um you know a message from another room and the thing here is that it kind of seems like this might be the first time people are open to adopting something that we've previously thought was too invasive um you know thinking back on Amazon bringing Alexa into our homes everyone has one mine's probably going to pick me up saying her name um but you know this is the kind of The Next Step from there and it might be the first time that people are open to that um the one thing that we can think about here as Amazon and other brands bring these robotics into homes how can they expand their core offerings and how can we as you know thinkers and innovators bring different thinking into these new these new places that are going to be inside people's homes and under their roofs things foreign this is a fun one you know in the pandemic era people are working from home or living hybrid Lifestyles and something that's really risen to the Forefront as you know this has been numerous years is exercising while working or working out while working from home um and this is just a really fun example of kind of killing two birds with one stone so this is um a bike from Acer and as you pedal the bike not only are you working out but you're charging your devices so you've got your laptop and your phone on your desk here you're moving your body you know it's proven to help you think better um you know bring new ideas but you're also charging your devices so it's a little bit like hamster on a wheel but at least you're you're getting more out of it than just moving and last immersive tech there was just a ton of immersive Tech at CES from watching to gaming you could see it woven through a lot of different verticals um these two here I think are really interesting as we think about how small screens live in people's homes um and how we can start to incorporate this kind of tech into our thinking for Consumer campaigns the Phillips option here um with the sync app is going to be really easy to adopt because a ton of people already have Philips Hue Lights in their homes but how can we you know take these things that people are already using in this new app and kind of bring a surprise and Delight moment that breaks through for people who are watching TV with the sync app and then this other option is really truly immersive and I think at this point people don't necessarily have this Tech in home you can see how the Philips Hue app could eventually evolve and it's a little hard to see in this image here but it's essentially a visual that's projected on the wall that kind of breaks the screen bringing the viewer experience just kind of all around you immersive in your in your living space thank you Mel and thank you to all of our presenters and all of our digitas team who were on the ground scouring the floors we had teams at home staying on top of it all um and thank you to everybody for joining us we know there's a lot of competing demands for your time so it means a lot that you chose to spend uh close to an hour here with us today today's content is going to be shared out to everybody who registered but you can also find it by scanning the QR code which will take you to our CES landing page and on that landing page you'll also find contact information for our Innovation team who's happy to talk through any of this in more detail or to answer any of the questions that you might have about CEs or the content shared today so thanks again and have a great rest of your day

2023-09-15 14:26

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