Planned Obsolescence : Why Your Tech Won’t Last?
there are so many things we can do today operate by Heart by long distance clone sheep even the entire Human Genome has been decoded thanks to the web we seem less stupid as we combine all of our knowledge from the four corners of the world you can hold Global meetings remotely while following the live tweets that recount the overthrow of Gaddafi are your Shan in just three clicks one can see the village of Obama's grandmother right there it may not be that interesting but it can be done nowadays you can also take a nap at 300 km an hour and it should be added that our life expectancy keeps growing by an average of 3 months every year and yet there is at least one thing in our lives that is not improving that doesn't work it's something you're probably experiencing right now it's about to leave you you're both depressed and angry you're haunted by the wastefulness of it a breakup as unexpected as it is premature This Is The Moment of Truth so be honest oh television why do you want to leave me have you been programmed for this you want to stop me watching the investigation don't you when a device is built so that it lasts only a few years forcing you to buy another that's known as planned obsolescence in theory the question is simple does your washing machine your microwave your refrigerator your vacuum cleaner coffee machine or mobile phone have a part that's broken in 10 years Time Harmony will rain everywhere Maybe do our devices contain one or more fragile components deliberately inserted by the designers to shorten their lives the simple fact the question is asked is enough to trigger the wroth of the manufacturers it's a myth they scream yet another conspiracy theory to add to all the others so we wanted to know if this planned obsolescence really exists or not or whether it was made up by militant environmentalists angered by rabid consumerism [Music] I think it is a trend in the way that the equipment is built that it is not built to be repaired should it fail it's built to be replaced and to do so it's necessary to create what's called programmed obsolesence in other words to play up the quality of the object in order to sell it and then make it appear obsolete or close to it once it's been solved main preoccupation of any commercial salesman is to sell a maximum of his Goods at maximum profit so we find ourselves oversaturated with objects of all kind it's therefore unclear how if these objects had been built to last how this whole system could work let's stop throwing stuff out the manufacturer can produce better objects that can last for longer even if the price is higher impossible so you would think it a good idea to investigate all sorts of electronic appliances we chose just a few and even so we were soon loaded down but our little tour of the industrial world has shown that planned obsolescence is often a little more complex than a simple broken part damn one thing is certain manufacturers who do it use our passion for shopping and our in aable need to keep buying things take for example the old cathod Ray tubes your old TV like millions of others for the transition to digital terrestrial broadcasting you put it in the trash it was too old too fat instead in your living room you've installed a brand new flat screen yes the picture is better so's the sound and the design is trendier in the meantime our desire for better and smarter objects has led to the doubling of sales of flat screen TVs since they were introduced in the mid 2000s but basically your old TV worked very well and would last far longer according to this recent study by the 60 million consumers Association compared with cathod Ray TV sets the passage of time is cruel to LCD and plasma sets I flat screens they age faster in terms of brightness 40% less in Just 2 years and also in terms of colors how can an object that's full of Technology be less durable than the big old TV [Music] set in the small shop in Paris such as few exist anymore there all kinds of stuff in these drawers small multi Parts electronic components resistors dodes capacitors the vital organs of our flat [Music] screens that's a bad sign with the soldering iron are two electronic experts Alex alal rimbo and Fran Bishi how can I help you this lady is here to have her TV's electronic card repaired what BR TV is that samung Samsung right now usual problem it's the capacitors it's like a car tire once it's punctured it's too [Music] late a few minutes later another e card lands on the counter what is this it's a TV card what kind of TV it's a plasma or LCD W it's a Samsung same problem the Samsung TV again Alex seems Blas about it what is going on with Samsung well there was a power surge and a few months later it broke down so it's the capacitor apparently ah the capacitors this is one of the culprits the swollen and cracked cylinder what French technicians call a cauliflower a capacitor with a puncture and the TV won't come on does this happen often or I'd say anywhere between 5 and 10 times a day given the high demand for this product we stock it by the thousands Paris would seem to be in the grip of an epidemic of broken capacitors another customer has the same problem his TV is just 3 years old did you bring it back to where you bought it oh yes but it was €200 just to take it in for repair for a quote and on the Forum they say they deliberately use capacitors that will break down quickly anyway I bought another one in the meantime you bought another what oh yeah well that's programmed obsolescence to limit its lifespan by fiddling with a voltage it'll Fade Away much quicker ahuh so it's done on purpose but how well all manufacturers are right on the edge on the edge of what well why put in a much larger component that will cost a lot more when it's fine for two years that's enough that's being on the edge the minimum everyone's got their opinions don't they fris Samsung is the most popular because it's the cheapest and they're the cheapest because the manufacturers use cheap components we decide to leave a chart in the store where customers can write the brand how old the TV is and why it broke [Music] [Music] down 2 weeks later we return to the shop and wait in line like everyone else before interviewing Alex alal Rambo who's as much in demand as ever Alex we left you a chart here it is not every customer filled out the form but there are 18 who did you can see it's the same fault capacitors that swell up and need changing it's always the same Brands yes well out of 18 there is one LG and the rest are all Samsung Samsung among the flat screens which are those that break down the most often well very often it's Samsung there's LG and Tosha sometimes well it can be any brand really but mostly it's Samsung there are a lot of returns and a lot of maintenance for this brand so looking at our chart again it would seem that the average age of a television that has broken down is three and a half years old that's not very old is is it well actually in this day and age three and a half years is not bad actually you think it's good yes anyway evolv very quickly the new technology makes you want smaller flatter and inevitably it makes it overheat and the hotter it gets the hotter the capacitors you said there are a lot of customers who buy capacitors you sell 20 a day what do you think people who don't come to see you do with their old TV sets well unfortunately they end up being recycled thrown out because to get the power replaced at the store or by Samsung costs €280 for this yes for the card what do you charge €21 so they just throw out their TVs or they're forced to buy another because most dealers say it's not worth the cost of repairing throw away and buy a again all because of those damn capacitors in Samsung's case they would appear to have a short lifespan at this point it's impossible to know whether Samsung is deliberately programming it this way after after all it is the market leader so perhaps it's to be expected that there will be more cases of failure but one thing is certain what happens in Paris is true for all of France well this is a workshop that specializes in flat screens in the adesh region of Southeast France Francis deaa runs a flat screen repair service he's the head of a network of 600 independent Specialists based all over France he's gathered together all the defective components from across the country and has mapped each complaint now you asked your network throughout the country to track recurrent problems and what they've sent you are mainly issues with capacitors most of them involving LG and Samsung that's it yes and it's not just one model wherever it is in France in the north the south east or west it's exactly the same fault these are recurring failures at a national level with information collected from his Network Francis deaf sums up four regions in France no capacitor failure reported for some major brands of TVs on the other hand the majority of fault with LG and Samsung are due to capacitors for Samsung it's between 50 and 85% of failures which is a lot when the TV is on it heats up the lifespan of the capacitors depends on the heat here for example a list of four more or less reliable capacitors at 85° Centigrade model 1 will last 2,000 hours the second at 105° Centigrade 1,000 hours so it's a fragile model the third model 2,000 hours and a tougher one 5,000 hours still at 105° Centigrade the hotter it gets inside a television the less resistant the capacitor what it means in a product in this case a flat screen is that if it's unfortunately enclosed or the temperature in both the room and inside the unit is high or if there's no interior fan well that will shorten its life and at that point the set will just stop working especially if the screen has been aesthetically placed in a wall or near radiator as it will heat up even more but it does depend on the manufacturer and where they've situated the capacitors inside the flat screen because the interior is a maze packed with components it overheats sometimes right behind the screen at compen near p we meet up with Nicola patan the job of this lecture and researcher is coaxing the condensers to prevent them from aging too quickly inside the TVs because in the field of electronics the capacitor is not known for its stamina so this is a power supply board from a Samsung flat screen it's marked on top right there you see it takes the experts trained eye to spot a problems straight away you see here the capacitors have been placed near a radiator so the components close to it heat up that means that they will wear down more quickly than if they' been placed a little further away the radiator is this large gray metal piece its role is to take the heat from the dodes that have been attached on top and dissipate it the hot air escapes through the sides of the radiator and also through the other side exactly where the capacitors are which is true but heat remember is their weak point so the moral of the story is capacitors on certain models of flat screen Samsungs like this one are too close to the radiator of course all manufacturers will tell you you can't just put a capacitor any old place on an electronic circuit board they need to be not too far from the components nor too near the radiators but why then do Samson's capacitors fail so often were they made to break down so quickly are they [Music] programmed you'd probably want to ask Samson that question wouldn't you but calling the director of group Communications in France all we get is a voicemail box yes hello Florence catel this is Alise LC from France 2 television I'm ringing because we'd really like to interview a senior executive such as the marketing manager or the vice president of Samsung France for example while we wait for the communication office to get back in touch our investigation continues on the table are some of the now useless Samsung capacitors from workshops we've visited they cost only 16 a piece it's the cheapest on the market couldn't Samsung install capacitors that are a little more expensive but would last longer these are all the capacitors we found n patan the electromechanical researcher wants to show us that there are far more resistant capacitors with the same technical characteristics this range still works at up to 150° with an operational time of 272,000 hourss at 105° Centigrade 275,000 hours five times longer than the capacitor samung is using and here is a slightly larger component its diameter is 16 mm and it's 3 cm long so the equivalent would be a little larger than than this brand a little larger by a few millimeters and also more expensive at around €4 a piece4 and sell 16 cents for a lifespan that's five times longer so the price of durability is quite high but maybe it's not that high not that high indeed if they make their components larger it may cost a little more but it's really about selling less of their products but the aim of a manufacturer is not to sell a TV every 20 or 30 years the electronic equipment inside is generally designed to have a reasonable lifespan for the consumer and also to satisfy the manufacturer so if 10 more or less fragile capacitors in a TV set were replaced by bigger and tougher versions you could estimate that we'd get a TV that works five times as long and cost just 50 more my dear lady wouldn't you want to have a TV that lasts five times longer for just an extra 50 oh I certainly would precisely because when we buy our nice flight screen Samsung for $400 we don't suspect that it will give up the ghost quite so quickly for investigates but on the other side of the Atlantic in the United States in 2012 the news shows were filled with report like these does your TV take a lot of time to power up if you own a Samsung you're not alone tonight Samsung is admitting that millions of its flat screen televisions may have problems that cause them to just shut down millions of Samsungs that fail to work and the same scenes as in Europe dozens of TV sets and repair shops all with the same capacitor problem so people need to know that this can be fixed absolutely they don't have to throw out the TV absolutely happen it's exactly the same thing as in France and elsewhere in Europe the same brand with the same characteristics except that in the US consumers ganged together and brought a class action suit against the Global TV brand leader Samsung failed to notify its customers problems are so massive class action lawsuits have been filed in three states late today we uncovered documents showing more than 7 and a half million people could have defective TVs 7 and2 million Americans found themselves with broken down TV sets the brand offers an amicable settlement and says it will pay repairs to the tune of $300 per set us courts have approved the agreement in a statement Samsung said that these problems affected only 1% of its total sales in the United States but the figure is very difficult to verify on both sides of the Atlantic we all have the same question did Sam Executives deliberately decide to limmit the lifetime of some of their flat screens did they use poor quality capacitors and did they place them near the radiator so they'd heat up faster is that why they shut down or on the contrary did Samsung just want to keep costs down and has no hidden [Music] agenda in his workshop on the street corner Alex has his own thoughts about that Samsung originally chose to make an electronic board card with cheap capacitors right agreed but the problem is that they also need to compete in the market to get the best value for money you need to reduce the purchase price of capacitors well the impression I have is that Samsung has a real interest in using capacitors that will quickly overheat and explode just to sell more flat screens it's true we've seen a lot of samsons come in with problems but is that a design error I mean anyone can make mistakes I do or is it deliberate that's the big question mark do you agree though that there are other manufacturers that well they have to be careful if they want in a way to see a lot of return Goods wouldn't that also prove negative for [Music] them I mean I have friends who say no I won't buy a Samsung now so they shouldn't head off too far in that direction so they they're taking risks oh yes they're taking risks but in the new range and we're seeing the cards also starting to come back in they've changed their policy oh really how well they've moved the capacitors further away from the heat dissipators so they say cooler and and this time they've made sure people like me can't fix this problem because what they've done is designed a new capacitor that can't be bought anywhere on the market so that means even if you're a repair expert you're excluded you can no longer repair the circuit boards we will no longer be able to repair the circuit board of the next generation of ultra slim screens so then for once we really will need to buy a new TV a so the old capacitors don't last long but they can be changed the new ones would be more robust they have an unusual shape more elongated but now they're impossible to replace that's a lot of unfortunate coincidences don't you think our first requests for an interview with Samson have come to nothing so we start again all I'm some comp right now do message after the T thank you hello Florence C it's Elise lus again from France 2 television I really would like you to call us back even if it's just to tell us that you don't want to do an interview if that's the case and apparently it is the case as Samson's head of communications is only on her voicemail Florence catel is not available please leave your message after the tone yes hello Florence catel it's l fing you up again do you know if Florence catel is in Paris or in France you well she should be here as far as I know I can pass on the message and I'm sure they'll return your call goodbye we ended up being seriously worried where is Samson's head of communications Florence catel is she lost in the rainforest has she been kidnapped where is she hiding in the desert the North Pole the only message we've received from her was this text hello sorry for not getting back to you sooner but unfortunately we'll not be able to respond to your request for an interview on Innovation as hard as it is to believe there exists in France no completed independent study on the evolution of the lifespan of major household items the only known survey was conducted by the jaam group according to the study published in 2011 the durability of our products has barely fallen in 30 years refrigerator washing machines in 2010 as in 1979 last for an average of 10 years you can be the judge of just how independent jfam really is jfam is a trade Association that promotes the interests of Bosch Brandt candy and Seamans we have a better cleaning program oh yes and LG and Samsung too in facts all of the major brands large and small hello Mr plank how is it that after 30 years manufacturers have still not managed to make longer-lasting fridges or washing machines we ask for clarification from Bernard plank the managing director of [Music] gam in this day and age there's remote surgery we talk to anyone from anywhere all the time we can send emails around the world but we haven't managed to make something as simple as a fridge lasts longer well you'd think we could increase the lifespan of appliances like that but this study shows us a second possibility that in fact the use of such appliances has increased dramatically no but that's to be expected and frankly when you see the new technology that's around today look 25% of households use their washing machines almost every day yes but it's not that obvious because people reported using it 8% more not that much refrigerators 11% more that's not much either your argument that they us more doesn't really stand up does it because ultimately the appliance's lifespan is not longer yes these are statements from people who say 8% do you mind can I uh oh please they are your papers it's a matter of people's perceptions a lot now let me just check the numbers uh let me have a look through it oh go go ahead it's yours there we go a fridge is used far more frequently now than 15 years ago let's look at the whole document in fact the households that say they've used stuff more often aren't that many it's 8% here 11% there 8% here again it's not much well you know when you say it doesn't last longer because they use more frequently well it's not really the case is it well it is a factor but listen I can't tell you because your theory is that new technology should mean the appliances should last longer well thanks to new technology well thanks to new technology well yeah but the survey we did showed that nearly 75% of consumers are satisfied with the duration of their equipment 75% of people are satisfied the only trouble is there's no such figure in the study and decides there's another problem the TNS software's polling Institute which carried out the study based it on the findings of a survey from 1977 which was made public in 1979 and commissioned even then by Chan this old study serves as the point of comparison with the 2010 results which is how Gan can conclude that the lifespan of our equipment has not diminished worryingly however there is no trace of the old survey all that survives is a very small small paragraph in an old gfam publication so how credible in fact is the current survey which was in the Press last year praising the reliability of products which is based on a now vanished and therefore unverifiable study even TNS software carries a health warning under the results table having only a part of the results of the study conducted in 1979 it says we cannot determine whether the difference is significant or not when you make a comparison it's obviously important to have the point of reference so we looked for the 1977 survey yes I know but unfortunately I don't have that study it was 30 years ago so you made a comparison with a study that you don't have well we have the results which sofs have validated no I'm sorry but all of this is based in just three small lines here which is All That Remains of the 1977 study nothing more look the study we conducted is an analysis of the time value vales of the appliances in 2012 but you made a comparative study Between 1979 and 2012 it's here I can show you no wait I'm sorry I I'm I'm a bit like Columbo the detective am a i with all my papers but at the same time I'm not an expert as you are on these documents now we agree don't we that you have the amount of time they were used in 1979 and in 2010 so you need to have a reference here but we do have the reference it's the study as I told you but it doesn't exist anymore you told us yourself you don't have it we have the results we conducted the study I no longer have the documents the actual questionnaires because that was 32 years ago I'm sorry I wasn't there at the time you can't blame me for that surely no no not at all it's just the starting point for the study doesn't really exist anymore what I can tell you is that this study is real it exists and we wouldn't invent one study just to publish another okay well let's just move on then listen I'm not happy at all because this isn't how you said this interview would be we're just trying to get some answers no no no it's not how you presented it and if I knew it would be like this I would not have come I'm very unhappy I'm going no Mr plank wait please uh we're investigating the lifespan of appliances it's natural that I asked them to give me all the questions before but we never do that well you never do well all right fine we don't do that well we don't do that for anyone whether it's the president of the Republic it's nothing against you it's always the same no I'm sorry I've had enough we really want to allow you to speak and that's how to shorten the lifespan of an interview in the meantime if jfam Finds Its 1979 study we would know whether or not its 2011 study on the lifespan of products is reliable or Not Fragile components that break down too quickly An Inconvenient leak about the limited lifetime of a computer a lack of reliable stat statistical data obsolescence more or less subtly programmed comes in many forms in recent years a new trend is emerging making repairs of a product impossible or very difficult the goal of a major brand is to ensure that there is no more competition in other words to create a captive market so how do you create a captive Market first by making this product incompatible with those of the competition now Apple has done that and secondly by preventing repairability which more or less forces the consumer to move on to the object's Next Generation so that's one way Major Brands capture value but only the big Brands can do that since you need to be able to dominate the market a little lesson in modern economy even if it means making something irreparable so long as everyone buys it an object the public cannot do without something that's become an essential part of life look no further than the end of your arm a mobile [Music] phone the key to its obsolescence its [Music] battery Apple the world's coolest company initiated the fashion for the built-in battery before making it standard and its mythical iPhone Apple learned this with the iPod the MP3 player it released in 2001 that's [Applause] iPod but a New York artist KZ neistat discovers after 18 months of use the battery in his iPod is dead and it can't be changed he shoots a video seen by thousands on the [Music] internet welcome to the Apple Care Service and support line Casey takes his Revenge by doring the walls of Manhattan with this slogan the non-replaceable battery in the iPod only lasts 18 months what follows is a class action complained filed by a group of American consumers tonight in the show's Biz iPod battery backlash over 12,000 people filed a class action lawsuit against the company because they said the battery just wasn't up to Snuff the complaint the battery had Too Short a life and was too expensive to replace apple pays $15 million in purchase vouchers and changes the batteries of more than a million plaintiffs everyone is happy then here we go again this time for the iPhone launched in 2007 admit Mass hysteria a phone and an internet Communicator this is one device and we are calling it iPhone but nobody is perfect the battery can still not be replaced Apple strikes a [Music] game this lawyer is the first to attack the company's racket Harvey Rosenfield stirs up a hornet's nest and sends Steve's jobs an offensive [Applause] letter we urge you to prominently disclose the actual battery replacement cost and replacement process in order to ensure that no consumers are misled I'm always you know as a consumer Advocate I'm always amazed at what consumers will tolerate Harvey Rosenfield will never receive a response from Apple nor will the journalists who ask the same question question why doesn't the iPhone have a removable battery we obtain these internal Apple emails which take a wicked pleasure using a smiley emoticon to respond with a no comment in response two lawyers file a suit against Apple again and again the company avoids going to trial and offers to negotiate with the plaintiffs did Apple and AT&T pay money to the plaintiffs apple and AT&T settled the case that's all I could tell you because it's confidential but most of the time the settlements it's like they pay money that is correct a conventional transaction the company avoids a trial by paying off the plaintiffs this method doesn't always work however especially with MJ a former employee of Apple MJ trained the assistants in Apple Stores the brands boutiques today she is highly critical of her former employer methods so you was not happy there I was almost the entire time um until I started asking questions like that and I started being a little more persistent uh but then I would ask some of our managers and um some of the people that were in like in store leadership and uh it didn't take long for me to realize that I wasn't actually going to get any answers it was just a cyclical conversation where I would say I think it's silly that we can't replace the battery and they'd say yeah well and then repeat the same things they've always been repeating so it was like talking to a brick wall eventually MJ now works for a smaller company which she prefers it's called I fix it a merry band of troublemakers who repair things the engineers at iix it had their own Manifesto how to fix everything on self included and their emblem is the Fist and wrench on their website they provide free repair manuals and they sell tools or parts which is how they earn their [Music] living to see what's wrong they open up the devices and take pictures from every angle Shi either you trying to put it back uh trying to take this one apart this one they guide tells you how to change the battery of the first iPhone it's something they make clear is very difficult completely ridiculous design demonstration by MJ and Kyle WS her boss it just makes me I never thought I'd say this but miss when I was carrying a Blackberry because it was so easy to get in and take the battery out you could carry like three extra batteries with you if you wanted I finally I got this little piece of it off okay so that's where the antenna's are um now you'd think that it would be straightforward like they' even got some screws here but no you have to pop metal tabs on the sides and that's going to take me another half hour fil yep so this is the battery and this is the solder connections here so if you want to replace it you have to learn the solder get the soldering equipment in the next iPhone model the battery will no longer be welded but glued pass to the bottom of the hull a nightmare to change easy and in the latest model the 4S the battery is screwed into the machine but still no lid so you still can't change it for Kyle the role of the Irreplaceable battery is obvious that premature death clock that they're building into it by building in a consumable is designed to increase number of iPhones Apple sells by making them last less long and that is how a bunch of kids in flip-flops barely 30 years of age are standing up against the global giant of Information Technology on one side electric drills and screwdrivers and on the other the most massive profits in the history of electronics with each new iPhone Apple changes the technical specs to ensure the battery is well- enclosed and every time I fix it manages to undo their work hi I'm MJ with iix it and today I'm talking about Apple's Insidious plan to sabotage our iPhones at the beginning of last year MJ caused a stir on the iFixit site with on either side of the dock people bringing their iPhone 4 into the Apple Store for repair have found their Philip screws have been unceremoniously swapped with the Apple five-pointed screws in an effort to keep people out of their iPhones bloggers and commenters alike are referring to these special five-pointed screws as security torque screws and it's making me crazy Apple has quietly totally changed the screws on its iPhone 4 this one on the right has slightly more rounded ones than the one on the left so now it's impossible to open the iPhone 4 will iFix admit defeat not a bit of it including a new product that I'm very excited about our iPhone 4 Liberation kit a freedom kit for the iPhone available for € with a pentalobe screwdriver two standard screws to replace the nasty ones Modified by apple and a conventional screwdriver that comes with it to open it up again later the cheapest way we could find to remove the tamper resistance screws an apple certified repair technician to take out a couple MJ is proud of her secret weapon but when the video was released her former colleagues at Apple weren't overly impressed people they call me a traitor as if I'm being disloyal to my country or something it was kind of funny um and and they just kept repeating all the same things that they have been saying well the screws are there to keep people out because we don't want people hurting themselves and it's like you can't really believe that attacking apple is blasphemy an act of treason except and you may have noticed everyone here works on Mac or has Apple products a bit contradictory no I love Apple we use all Apple products I think it's great Apple has made a lot of repairable products and we we uh really encourage that when we see it but what we've seen in the marketplace is that uh the harder that you make a device to repair the fewer things get fixed and the less Long something lasts on average and so we're trying to do everything we can to reverse that cycle reverse the trend to pollute less it's always the same story as we said at the beginning it's to reduce the tons of waste this is one of the true motivations of MJ Kyle and the Gang computers monitors hard drives of All Brands all obsolete Kyle went to Ghana himself to shoot this video today apparently there's not much to say apple keeps its customers informed the happy owners of an iPhone know exactly what they're buying except on the Apple website you need to look hard to find the information indicated at in a small inset on the right we see the optimal service life of the battery is 400 Cycles or 400 recharges and to replace it another three clicks away it costs €75 in France $79 in the United States quite a hefty price if you're not aware that iFix it sells new batteries for20 each and you don't have the patience to dismantle your smartphone yourself chances are you'd go directly to the Apple Store and this is what you'd be told by the Apple assistant something we filmed with a hidden camera you got an iPhone 4 on a contract two-year contract with AT&T $99 to replace the battery here $79 so $20 more you get iPhone for what do you advise me so if I were you I would do the I would get a four for $20 more if your battery is dead change your phone 10 years ago you would have screamed and and now you think it's completely normal for example look at this happy customer who's just forked out $500 for the new Apple iPad show me your iPad too he had the previous model but he broke it after just 5 months didn't you try to replace the the screen or to fix it because uh fixing it is cost 250 so 250 yeah to replace the screen yes so it's good get a new one this one the price of repairing an object compared to buying a new one has come under the microscope of France's environmental and energy conservation agency what they found is the consumer is willing to pay for repairs if it costs less than a third of a new device below this threshold repair is systematic between 33 and 50% of the price of a new object then 10% of people are still prepared to have their device fixed over 50% of the cost is extremely rare figures that will probably not have escaped Apple's attention especially since according to another survey by an association of American consumers battery failure is one of the main reasons we change phones that damned battery crystallizes Apple's planned obsolescence in fact people change their mobile phones every 2 years in the United States every 22 months in fact and in France it's every 2 and 1/2 years a cycle of a little over 30 months it's worth making a call to Apple France but the Press officer shatters any illusion about getting in have you heard anything back from Apple no the answer is no which doesn't surprise me did they say why they never allow filming on our premises okay never no you never give interviews to the media no being a press officer at apple looks easy all you do is say [Music] no we decideed to try our luck at Apple headquarters near San Francisco at cero a small town in Silicon Valley you might think we're totally obsessed with apple but we just want some answers and we're not the only ones look these are the Raging Granny's a group of international actors [Music] they've demonstrated against nuclear power against the war in Iraq and now they want to take a big bite out of the Apple how much is the cost of [Music] obsolesence and support your products your profits don't help the world one more time apple apple You Can't Hide we have seen your [Music] greedy their plan is always focused on profits if we plan in obsolescence we will make more money down the road that's that's what they want the Raging Granny's show up every month at the Apple Store close to the company's headquarters money we pay we have time to kick back a little for 3 months now all our calls and interview requests have all been turned down the company seems to be everywhere in our lives our computers our phones the news the stock market but as soon as we want to ask some real questions there's no one available so we focused on the famous infinite Loop apples headquarters an attempt to approach employees in the parking lot you know why the battery is not removable on the iPhone I don't have any idea you work here I'm actually not allowed to speak to any things like that unfortunately oh H do you work here in apple uh I do work in apple yeah yeah do you know why the battery is not removable on the iPhone I have no idea you don't work about uh on iPhones I can't answer the question either as soon as we arrive at the main entrance we're immediately stopped She is the press secretary and the muscle man behind her is from security don't allow uh filming on campus this oh so you'll have to shut down the camera but um just wanted to know what you guys are kind of looking for yeah yeah nice to meet you my name is Anna salburg and um have to shut off the camera we would like to ask some questions about the iPhone and especially why the battery is not removable you know the best bet would be to reach I can give you some um email information as for European PR folks um and they can best direct your request um unfortunately we aren't able to offer an an interview today and as you know we don't do a ton of interviews I'm sure you yeah yeah why you didn't reply to my email why you didn't want to answer my question I don't know we're such a you I have no idea you don't have an appointment then unfort you can try to call someone please try I I give you my call no we do have to go through the pro you know the proper routes I try to to to make it through the proper way doesn't really serve anyone any good the thing is I what I don't understand is that the battery is is we're clear we get that got it we got that you have to repeat that we got that got it okay so what we're letting you know is what our action plan is uh excuse me excuse me do you work here yes oh I'm sorry we don't do it I would like to know why the battery is not removable we are try we are trying on so we're going to have to ask we don't you know you can't interview our employees they're not spokes people here that's not appropriate and this is our campus yeah but how how should I do you're going to you know I'm going to I I I told you Al going help you out we're going to have to ask you to leave now that's not great at all it's all to no avail our questions slide off the press officer like a touchscreen and we're kindly requested to vacate the premises Siri is an application if you don't have it you're completely out of touched finished a hasbe you Siri and you'll be a winner beautiful handsome with muscles you'll have a big family a real job you'll finally be happy reply Siri gives you a sense of power you can use your voice to tell your phone what to do should I take an umbrella with me today two out of three ads for the latest 4S promote this feature the iPhone is the only one to have it and it's the principal selling point shame Siri doesn't work on your old phone [Music] which is surely why sales of the iPhone 4S have smashed all records when it came out 4 million were sold in just 3 days more than twice the sales of the previous iPhone barely a year earlier Madness except that some took it as a challenge in Canada for example Ryan is a hacker well known in the pirate fraternity he managed to install Siri on his iPad how many calories in a bagel this might answer your question and also on his old iPhone the iPhone 4 call home calling home home according to Apple Siri is supposed to work only on the iPhone 4S but Siri existed before on the iPhone 3 Gs and 4 but one day Apple sends out a message I'm being replaced the new Siri is even smarter and better looking than me and waiting for you on the iPhone 4S except that the phone doesn't have much to do with whether Siri works or not all the recognition is occurring on a server somewhere not on the device so the device is just getting the data from the mic bundling it up and then uploading it all of the hard work happen somewhere else that's a MacBook Air 20 [Music] first iPad iPad 2 first iPhone we can safely say that Sebastian page loves Apple products the Frenchman who settled in California set up a Blog dedicated to the brand and its iPhones I clean them every time he's even built a shrine for them we ask Sebastian page to test the difference in response times of Siri on the left left the Hacked iPhone 4 and on the right the 4S here'sa to through this Monday send a message to my wife this is a test [Music] test here's your message to Tin here's your Mage to Tina ready to it to it yes yes okay I'll send your message okay I'll send message only one or two seconds difference Siri works in much the same way on both models proof that Apple could do it as well I find it a little mean as a sales technique but apple is a company that must answer to its shareholders every year and it has to generate revenue and profit so any means is good in a large house not far from Chicago Siri has a sense of humor as well here's a guy that loves to play with Siri Siri tell me a joke nothing unusual with that is dag KLOS is the application's inventor I don't really know any good jokes none in fact come on Siri tell me a joke two Iphones walk into a bar I forget the rest Sira and D Klass millions of dollars the day Apple bought his app what are you wearing why do people keep asking me this the Apple not only bought Siri but also the entire company and its employees that was in 2010 dag stayed with Apple for 18 more months until he recently resigned will dag answer all my questions I can tell you about traffic or Maps yeah Way Off the Mark there Siri the interview with this former Apple employee might prove touchy as we want to know why Siri is not on all iPhones ask cap what they why they made the decision no but you were there you know of course but I can't talk about decisions that were made when I was working at Apple why because we have confidentiality sir is working on all the devices like iPhone 4 and 3GS and even on iPad it's working very well it's not working that well it's not working as well as it works come on one second the difference what is it what's next we ask him again and this time hopefully he'll answer the [Music] question but the fact is that it forced people to buy a new phone yeah it's true and is it voluntarily done to to do that to push people to buy a new one I think lots of companies like to have new features on new products that's normal I think we've covered [Music] this Siri answers a lot of questions but not necessarily the most important ones can one imagine a world where obsolescence is not the rule but the exception and here's the stupid question couldn't manufacturers write the life expectancy of their appliances on a label could they extend the lifespan a little or at least allow us to fix it without spending a fortune it's a matter of reducing pollution as well as for us will we ever be less Spellbound by every technological innovation a little less dependent on our frantic urge to shop and is anyone trying to develop an application to answer all these questions [Music] are your Shan [Music] for for
2024-12-21 11:20
