From Hype to Reality: AI's Impact on Digital Empowerment
today's computer problem at Cape Canaveral was distressing perhaps but for most Americans not totally surprising [Music] [Applause] [Music] hello everyone once again for an exciting visioncast I'm your host sassif and today we have an exciting topic which is sort of like you know that the carry forward from our last topic when we talked about how the AI is doing and what is the automation is eating our lunch or not so let's just set the context here uh you guys like you know that maybe hearing like you know how the digital transformation offered numerous opportunity for the companies uh it presents like you know significant challenge especially like you know the small and medium-sized businesses they face like you know pressure to innovate digitize internal processes in a topic business model which is rapidly changing the digital economy the startups like you know they are disrupting established Market that companies challenges like traditional business model and evolving customer demand increasing the importance of IIT digital presence however limited resources rapid technology changes in Earth certainty create a daunting task for businesses looking to embark on their digital transformation journey and so what they are using like they are trying to find the magic sauce or silver bullet like an instantly solving their digital challenges and Fast Track their maturity uh becoming like an interesting so when it comes to like you know magic sauce like you know it comes like okay artificial intelligence including like Jan AI large like you know language model like such as chat GPT is currently like you know is this a magic sauce this is what like you know we're talking about so talk about all those things like you know is it the AI is a hype or a reality we have two exciting experts like you know who actually living and breathing in this space uh so we start with like welcome wasn't for uh I call him G and also like you know Salman like you know who's our in-house expert on this AI so welcome folks like you know to the visioncast absolutely okay so let's just start with a very quick grow gee like you know why don't you go first stop talking like you know what you do and uh what do you think about this uh hype absolutely thank you for the opportunity so like uh name is um I know it's a tongue twister so everybody just calls me G um the head of digital here at Vision ad been with the company for the last 16 years uh working on so many different tangents uh but like uh for the last couple of years I've been focused super focused on AI as well as like uh what it would can bring for organizations awesome so talk to me about G like you know that what do you see like you know that let's just start from the top title is it a hype or reality or is it g uh gen AI or artificial intelling is a secret sauce uh that that's always that's a million dollar question um so see if like uh you know I I would like to start like how amazing it is from you know I I still remember the time when I was mesmerized by Just A Simple Touch of the screens right and uh but now if we're looking into how AI is evolving and how these algorithms can actually write compose and design everything that you can think of and to some extent they are actually thinking like humans of how we are gonna be uh thinking how we gonna be proceeding with things how we are gonna be uh working through our aspects or daily life those are the kind of things that this AI is working on so at its core I would say the data from an AI perspective there are a lot of a lot of data points that it is uh consolidating a lot of innovation is happening and then the speed of how uh humans are used to do work that is basically being expedited by utilizing this AI aspect so that is I think is a unmatched scalability to my uh to my thought process whether it is any any industry so keeping in mind like you know from a high perspective or there are certain things that I would say that there is a lot of high for it but there are absolutely a lot of opportunities when it comes to AI okay awesome so let's just play with the conversation like we have Salman here like you know who's just an in-house expert on Power Platform which is another big big thing like you know within the Microsoft platform so Salman from your perspective I know Microsoft is investing a lot into them so where you see like you know and then uh introduce yourself and like you know I think just go with like you know that how this from your side from Barbara from and from Channel Side what do you think absolutely first of all thank you for inviting me and my name is Salman Perez I am leading the Power Platform provisionet for North America and Europe and adding to your points right so the thing is it's an iPhone movement right for generative Ai and why I'm saying is that because everyone is very optimistically cautious right now they want to build things right but they are cautious and the reason like is that it's a prison prisoner dilemma right they build trust over time right they don't want to jump in and explore everything they don't want to do the Innovation out of ego right what everyone is trying to do is they want to build something with a clear picture in mind okay if I do this doing small pocs generating some value and then okay the real the hype is real if not then I think I need to do some damage control at my end so that's how all those leaders all those c-level executives are thinking to adopt this thing so now adding to the flavor of Power Platform which is a low code no code it helps to generate that value very quickly right because the Power Platform you don't have to spend Millions to understand the value of a small you know emerging technology like generative AI and how Power Platform is unique is that Microsoft has Acquired and you know did a partnership with open air so the flavor is already in power platforms so you don't have to buy something to try it you can try within Power Platform and then you can expand from there we can talk more about the Power Platform like you know we'll continue the conversation so now like you know the AI is like you know becoming a Cornerstone like you know I just read a very after the Industrial Revolution AI is becoming the industry like the next Revolution uh and what I've read one very interesting report is uh now like you know people actually feeling the AI with those chat gpts and all those like you know what were different tools that now they have in their hand the fake technology and all those things now looking at that aspect of it what do you see like you know the all those different diverse Industries how they are adapting and what is the role of AI here yeah uh I'll probably take that one uh because like I've been uh talking to a lot of cxos on that part uh in so many different verticals uh but like we need to understand one thing uh very clearly like this revolution that AI is bringing has immense potential no there is absolutely no doubt about it but or how organizations are looking into it is that uh how much of a challenge is going to be there from an adaptability perspective because there are so many other considerations that we have to keep in mind whether it is from the data privacy perspective whether it is the job replacement perspective that is creating a lot of hype in the um in in the blue collar world as well and then how would what would be the balanced approach in in terms of AI adaption perspective so that is going to be the Super focus of organizations and the cxos of course like the potential across different Industries is immensely huge uh especially for healthcare where AI can predict patient illness or it can personalize more patient care or maybe optimize the operations and on the flip side there are other Industries where you have retail manufacturing uh where AI is actually driving a lot of predictive maintenance and forecasting equipment failures as well so those are the kind of use cases are huge and have a lot of potential cost Savings in into it and also can transform the complete industry itself but looking into that from that perspective I think the more uh the more important aspect is how how to mature that particular industry by utilizing the AI and then there are certain levels where organizations are adapting to like how how should we Define the strategy how are we gonna engage our departments to utilize that technology how should we create awareness and in terms of is this the right way of utilizing the utilizing Ai and then keeping at the same time keeping the data at its core and then making sure the Privacy aspects are in in control so so those are the aspects I think that are very very critical for each industry but like there is tremendous amount of potential for all the industries good so Salman you mentioned about like you know the low code no code like you know in your intro uh and then there's a terminology called citizen developers talking about what is that like you know and how to enable the citizen Developers right absolutely the thing is that the low code no code is not like um it's time like everything you know we have recently invented somehow right it's the terminology every organization has been using from some time and the citizen development is basically the initiative for Microsoft where their goal is to empower every person on the planet to do more with less and to achieve that goal but they had trying what we are trying to do is to enable the business users and that's what we are calling them the business user the citizen developers right because they know the business they know the priority they know the importance of the specific requirement and everything so they can once they get to know how they can build something very quickly there are two benefits they can start generating values they can increase their own productivity and most importantly they can reduce the technical debt which the pro coating is already you know taken care of so that's how they can you know increase the efficient agency of at an organization level rather at a department level so what Microsoft is calling is called departmental empowerment so that's how the citizen development directly impact how the culture of Innovation Works in an organization okay that's good uh let's just dive into like you know that very specific okay I know you guys work on a different industry but let's just like you know say that with your experience which industry like you know is just adopting this rapidly and what is the impact that they see like you know the short-term impact and the long-term impact uh gee like I'll go with you like you know that what do you see like you know uh which industry that you're working on and what are the early adopters yeah like uh that's a great question like so from from what we have seen um in different verticals I believe like right now um companies that are uh more adapting to AI are the ones that are less uh controlled through compliance and regulations so those are the industries that are adapting to this new technology and they have been you know like uh Upfront for adapting any technology that comes in into the play but what I think is that uh which particular industry you're talking about I'm sorry what which particular industry that you're referring it to um I would say like entertainment is something that um uh that is number one uh because if you if I can come up with some up uh with some uh specific options I would say Netflix or Spotify of how they started using AI to tailor content right uh or preferences or uh from an adaption perspective they basically looking into the genres that you're looking at and then they would make predictions of what is the right relevant content that you would see right so they basically are the Pioneers where they started from an AI perspective how they utilize the technology and then brought that in into that system competitive AI right so yeah so it is it is one one uh part of AI itself but like looking going towards like uh there are a lot of tenants uh tenants within AI so now most people because of chat GPT they're more towards looking towards generated AI aspects and then looking into those kind of Technologies right or conversational AI aspects and those are the kind of things that are evolving especially within retail because there is a lot of service aspect that is involved into the mix and that is the reason why organizations are actually looking towards a retail industry that are adapting to it very rapidly uh because they want to anticipate what the customer consumer needs are they wanna enable AI based chatbots they want to make sure that they have the best in class service offerings as well as the service provided to the customers so retail is adapting it to a very rapidly uh High Focus but I think like from a perspective of eventually the bigger markets that are out there for AI or manufacturing as well as like healthcare because like that is where you would see a lot of compliance a lot of standards that they would have to follow and then they're still struggling to map the AI of how they can use all these AI use cases and then embed them into those kind of uh processes and then be compliant with the regulations as well so so those are the industries that are adapting to it a bit slower but there is tremendous amount of potential into those Industries as well I see and so do you like the two interesting aspect like you know that you mentioned there's an end result like Netflix is a good example like you know that how the predictive uh AI can enable the end user experience now uh Salman you mentioned one thing like you know that how Microsoft wants everyone to be a citizen uh the developers uh and like this no code so in your experience like you know and then the companies that you're working in what is the trigger mechanism that like you know that companies wants to adopt this thing again these are end goal customer experience but within the organization how like you know that this Power Platform that you mentioned how this is enabling right absolutely so basically the thing is like I said our platform does not require a lot of infrastructure needs it does not require too much learning curve that is the reason you know it's very easy to start with something and the reason is that with recent Microsoft and alternative co-pilot it is actually helping all those citizen developers they just talk to the all the Bots all those apps all those workflows just to talk to them in a national language build something right and once the learning curve is very small and there is assist assisted you know learning there so it's easy to build those solutions for them and adding to your last question they just wanted to add one thing for the industry point of view the service industry especially Telecom right all those Industries where there is a huge interaction with the customer service agents so in reducing their number of requests adding that empathy using the natural language generative AI that is going to help a lot because this is where clients is not much required but the time to response and time to resolve a certain issue is very you know prominent that's where generative is adding tremendous value do you see like you know that uh like this is a funny way like you know that when I make a phone call of any customer service any big companies there's a bot there like you know that press one for this press two for this I can help you with this account get so much annoying and then like ended up like you know that okay the line get disconnected do you see like you know from a customer perspective like when you say Services industry are they looking into this Speculator bot is bought again it's a data like you know that you're feeding in do you see those things are changing absolutely so the reason I think that's a really good example and the reason is that you know there are companies who are working to you know improve that experience Nuance is company that is building that similar experience to give you a human-like experience rather giving you a broad experience no one since one then Microsoft is working on conversational AI right even if you are talking to a bot it will feel like you are talking to a person because the empathy aspect is there and that is not predefined you know data points or touch points to just you know give you an answer it will give you a detailed Pro you know resolution around it the initial values the initial triage around it so that you can feel like you're talking to a person and if it gets complicated then of course it can hand off to our actual human agent you know seamlessly so that's how the bridge between the conversational Ai and the human agents are reducing with added value so that is the you know the factor that is adding through the generative AI okay let me go to the G like you mentioned the retail industry right retail is a big industry like when you have a pair of fashion and everything right can you give me like in a really specific like you know that let's just talk about the fashion okay because that's like you know a very big I know the influencers marketing is the big thing in this like you know age in past two years it just increased to a tremendous level that any given person like you know who has a good social media followers that can become an influencer and that can become like you know a brand ambassador now this is against what like you know that the AI does now you're a human here how you see the Fashion retail industry is adopting this like you know looking at all those different brand marketing and like a go to market perspective and could be building a better customer experience no absolutely is fought on in terms of that and that basically touches my favorite subject um uh because we've been working on a product called fashion GPT that kind of corresponds to this particular thing right um but coming back to your question original question it is all about how you expedite that hyper personalized experience or the shopping experience or the Consulting experience for your consumer right they would only be loyal to your uh brand if there is a connection and then you are hitting the right notes for that particular consumer right and if that is the case then it all boils down to how can you anticipate what the consumer needs are how can you give them a better insight into what they're looking for how can you basically base out of their profile or what they have done in previously or how they have shopped around kind of understand what their mindset is and then guide them through it one example is like a lot of organizations within retail or fashion especially in fashion have like these fashion assistant Consultants that will actually guide them in in terms of what they should be uh looking into from a product perspective or how would that help them out or if in case like if it's a designer based clothing uh that anyone is using they might go to a consultant and ask for like hey uh this is basically what I'm looking for these are my objectives that I want to achieve and then they would guide them right so what we are doing is rather than like we cannot replicate all those uh trendy Consultants across the globe but like we do have the data in place for the last uh uh three decades that we can utilize through AI which would actually make the right predictions so for example like if I want to go and ask a a bot a AI enabled bar that would actually say I want to go in into a wedding in Winter and I'm looking for some classy trendy uh dresses um and Suits it would actually look into what the trends are where my geolocation is what are the things that are in at that point in time based on the seasonal aspects and then it would collect the data and then based out of that make recommendations and even to my preferences from my history it would know that what kind of colors do I color scheme do I need or what do I like about that so if I like played uh suits it would actually recommend me played suits that would fit right to my size as well as to my needs as well as to my likings so those are the kind of things that AI can actually help out a lot and it would simplify a lot of decisions that the consumer has to think about when they come to any uh retail website or Outlet right so those are the kind of things that would actually help to convert that decision into um and hit their impulsive deceiving aspect and then bring them on board with the uh with the product sale so that I think is a very very important aspect um that that AI can actually help with for sure sure like you know this is going to help the organization especially the retailers uh build a better customer experience and retain their customers because I know this is a disaster when you're going in a departmental store or websites like you know like a big box websites that trying to find something and then you're just scrolling and scrolling you cannot find anything what do you think like you know where are you absolutely the thing is this yeah absolutely the thing is the boards are around for some time right intelligent boards even if you say but this opens a complete New Horizon right a complete new way of shopping so rather you know like as you mentioned rather you know relying on in-house Specialists to guide you this can open the frontier for so many Shoppers who just want to buy something within their budget within their preferences and without even you know being embarrassed about maybe that if is this the right coloring or not so this the human touch right giving you the empathy giving you the right size of styling multiple options the personalized shopping experience using intelligent bot so that this has never been done before right so that is the AI flavor that is coming into the mix and you know generating a new vertical for the retailers and for the shoppers this is a very good example that you made it's like one use case study uh but I'm sure like you know that the product that you're building or like you implemented with a different organization can you give me like you know that more of like you know that uh you name this fashion GPT so and then again the GP one thing like you know that comes into my mind two two things one that now the end user got the hands-on experience with AI like people like me now like you know that we can actually feel the AI part of it that's one part the second part is also the governance part of it because now companies are reluctant to put the data into like you know this thing so how you are looking at those aspect building this product absolutely that's a great thing and then of course like uh you know the number one challenge I think from a retail e-commerce perspective is that complete are facing a significant challenge in providing a more personalized intuitive uh shopping experience to the customers and when a user goes on to a any website they have to search through like they have to have the right predefined Search terms so that they can get to the right product or they would have to do a lot of uh navigation and the websites have so much complex uh deep dive tiers of products that they have so it is ineffective for the customer right and they won't be able to look into the product that they're looking for very quickly so that's where that is where uh Vision at has come up with a product called fashion GPT that actually is gonna solve for that problem and it is a uh you know it is basically bringing the revolution in into the aspect of how the consumers would be able to quickly look for a product of their liking and what they're looking for and then they would be able to quickly check out from that perspective so if I if I look into that aspect what we are solving for is to Leverage The Open Air Technology uh which can actually which can actually help them to which can actually help them to give them an insight into how they can select for a product so for example like uh if if I am a consumer I would be able to go on to our website use the bot and say that I'm looking for a product that I want to go in into a wedding that is happening in summer in Florida and then for that part I need a suit so it would actually recommend it would look into the trends that are happening across the globe and uh come up with some trendy things but now the technology that you need to enable like you know Salman like you know that you mentioned about power from is this a power Power Platform is a technology that enable that experience what is the background technology that you guys have absolutely so basically it's an hybrid thing right we are using low code and pro code in the mix right so we're building with the help of the chatbot experience is through the Power Platform right but the conversational AI experience is coming driving from the open AI but adding into that the visual added value is that we have an accelerator which oversight and make sure that you know whatever the input that we are getting from the customer the all the AI principles are followed right so that the customer receives a personalized response but within you know with the making sure that the safety is there and the correct setup that is you know the from the coming from the retailer side so that's how we are making sure that the solution is built with low code and the pro code I am saying okay so uh how like you know that uh I know that the the Power Platform like you know this is the major thing that and you guys like you know working very closely with Microsoft now how are you taking this to Market and how this is gonna like you know create an impact uh to the customers and end user and what is the benefit out there uh implementing the solution yeah so I'll probably take that uh question so the idea here is to enable growth perspective as well as uh adaption from our uh from a any brand perspective right so we're working with few of our customers uh and then launching a pilot on their e-commerce website uh with the bot that we have uh called fashion GPT uh what would it do is like it would enable those uh retailers to hook up their already assortments or the product catalog that they have and then based out of the Gen AI it would actually make predictions and then see if based on the trends that are happening it would actually filter the products that are there within the product catalog of that particular retailer and then would show up that to the users now what the secret sauce behind that we won't go into the specific of it uh in in today's call but would love to have that more detailed conversation but at least how would that help the consumer is that they would quickly see the trending things and then also they would see the products coming right out of the product catalog from that particular retailer e-commerce website so that would actually help them to package it up so for example if they have selected a suit they can even ask the bot that hey okay this is the suit that I like now give me matching shirt type belt and shoes and make recommendations on that part and it would actually recommend all that up it would show that you would just buy click of a button you can select all those products it can all be packaged up and then just buy one click of a button based out of the profile saved payment method you would be able to check out and then you'll be done so the whole experience is actually reducing the time that it's taking the consumer to go onto a website search for products make up their mind and then kind of think about it that if I need to buy it or not so we are basically really hitting that impulsive decision making aspect for the consumer to take a quick decision based off the recommendations that are likely coming in from a consultant because like what what we have seen is like 80 percent of the time if a consultant is actually referring something to a customer then they are likely to buy that out so that is the aspect that we are converting and um you know like mimicking by utilizing these Nai technology here uh we're sort of time but someone I want to ask you one question which is I think there's another area within the Power Platform what is Center of Excellence I've been like hearing this buzzword what is center of excellence and uh what what is that tell me yeah that's a good question so basically Center of Excellence you know I would basically call it Center of enablement right so what we do is basically just like you asked in the earlier that um how we are making sure the citizen developers learn right so the center line excellent Center of excel gives you the foundation to build uh you know build that team that can act as a citizen development right then you have the I.T and administration to have a governed way of doing things the last aspect is the for the poor Pro core developers to accelerate their development so whatever they are doing it's everything they're already doing it the work is accelerated so the center of excellence is not just for one party it runs across the board at an organization level so that's how it extends the value it adds the value and generates the culture of innovation I see okay good thank you guys like you know I think this is interesting so now synopsis is not a hype is actual thing so which is the awesome uh I know you guys like you know that if you want to continue the conversation you say like you know the expert it's something like you know that you guys are doing like you know any further webinar or collaterals or uh that people can learn about uh can you quickly like you know something that's happening sure so basically the thing is the next month we are will be in Vegas right Microsoft Power Platform conference we are the platform sponsor will be showcasing fashion GPT and Center of Excellence we will Deep dive showcase our success our unique value that comes from Vision outside right and there are some surprises there so do join us there and you guys are speaking absolutely oh awesome looking forward to it absolutely good thank you again for your time I really appreciate very uh good conversation I'm sure our audience also like you know liked it and to my audience who's like you know listening to this if you have any question for G and Salman please you can reach out to them their bios is in the description uh and if there's any specific like you know use case you want to discuss or do any Workshop uh they're more than happy to like you know welcome you like you know doing such things and discuss any further again thank you uh G and Salman for your time and uh looking for like you know exciting time and all the best with your conference and we'll talk again thank you thank you very much
2023-09-28 03:44
