CES 2025 Press Conference｜Sony Official
[Music] yeah the beat Li theat Li oh my my my my my yeah The Beat Don't Lie The Beat Don't Lie oh my my my my my know the feel on the Dance Floor falling in the rhy of your R yeah The Beat Don't Lie The Beat Don't Li oh my my my my my yeah oh my don't in The Beat Don't Li oh my please welcome president coo and CFO of Sony group Corporation Hiroki [Music] totoi hello everyone and welcome it's a pleasure to be here today at CS 2025 I'm excited to talk about updates from Sony that demonstrate how we are continuing to push boundaries over the past few years you've heard Sun talk about our desire to bring candle into the world candle transcend happiness inspire all and builds community as a creative Entertainment Company our purpose is to fill the world with emotion through the power of creativity and Technology we want to enable new ideas that bring people together and move hearts and Minds our purpose drives all we do at Sony and it is at the heart of our creative entertainment Vision which I will talk about a little later as we Pioneer New Frontiers together with creators and communities imagination and curiosity Drive everything we do from creating compelling entertainment in film television and anime collaborating with exceptional music talent to amplify their work while exploring the potential of virtual spaces and offering best-in-class games including game of the year astroboy and the PS5 Pro featuring over 70 enhanced titles such as Final Fantasy 7 rebirth and The Last of Us Part Two remaster with many more to follow as we continue to focus on entertainment we are also invested in supporting creative Talent from musicians to game designers and all storytellers by empowering their dreams developing tools for creators that bring new stories to life with greater creative freedom like anime camera software in development with our Production Studios in Japan transforming how and where people experience stories and creating new places for creators and fans to conven in the physical and Virtual Worlds before we discuss our creative entertainment Vision I would like to talk about two exciting Fields let's start with sports while we focus on entertainment we have also been pioneering technology to enhance sport on the field in the Sun and at home to talk about opportunities in sports entertainment and Technology I I'm happy to welcome president and CEO of Sony electronics Neil manovic and from one of the world's greatest sports entertainment organizations commissioner of the National Football League Roger [Music] goodel to thank you for coming thank you we supposed to move up [Music] so welcome Mr Goodell congratulations on another gracism thank you for both for joining us today well thank you toisan uh Neil we are just thrilled to be here with Sony the pleasure is ours NFL and Sony have been working closely for quite some time NFL's Media Partners have been using Sony's broadcast cameras for decades including the last Super Bowl using over 160 Sony cameras our Hawkeye officiating technologies have assisted the league with in-game accuracy and game efficiency and the Associated Press the definitive source of NFL imagery has been using Sony Alpha cameras exclusively since 2020 and indeed the league is looking for new ways to enhance fan engagement and reach new audiences one of the the most notable ways we've achieved this is through the production of realtime animated broadcast made possible by our nextg stats and Sony Technologies from Beyond Sports and Hawkeye Innovations it was excited to see the first ever NFL Outcast Toy Story Funday football in 2023 Sony teams worked with a league Disney and ESPN to stream an NFL game in real time in the Toy Story environment and that AllCast is still the biggest live event to date on Disney plus and was recognized with three Sports Emmy Awards and last month we partnered again with Disney on the second ever fully animated NFL alternate telecast The Simpsons Funday football the alt cast of the Bengals at Cowboys Monday Night Football game was just distributed around the world on ESPN plus and Disney plus let's take a look five 4 3 2 go to it the NFL has descended on Springfield this is the first couple of Stepping Stones to where the future of sports broadcasting can go he floats it toward the end zone touch deadly down the next generation of fans they're not watching sports in a traditional way that's picked off they expect more interactive and more personalized content all of our simulations are based on positional tracking data so we need to work together with Hawkeye and because it's virtual our simulation can be overlaid with any IP is blocked almost like it's a video game this is truly a completely differentiated type of production with a core goal of expanding our audience working with the NFL we're just excited to see the Ripple effects that this will have in the future connect touchdown that's cool that's cool I'll clap and on the field we're continually looking for ways to provide the best tools for players staff and coaches coach to coach communication is one of the most critical parts of our game and can have a significant impact on results on the field and today we have a prototype of the new coach headset we're developing with the NFL it will feature Sony's industry-leading noise cancelling technology and unparalleled sound quality the headset will be powered by Verizon's 5G Network and make its debut in the 2025 season we're looking forward to seeing the headset in action we're excited about our work with Sony and what it means to the future of the National Football League it's our honor to work with the NFL thank you for joining us today my pleasure thank you thank you thank you so much thank you thank you another space where Sony continue to innovate is mobility Aila is a bold step forward in Mobility creating an entirely new Driving Experience designed to connect entertain and Inspire to talk more about this exciting Evolution please welcome CEO of Sony Honda mobility Yas [Music] M thank you to and hello everyone before my speech allow me to call another guest come on out [Music] Aida from the first level of the protype back at cs23 to today we are able to present you the near final version of AA in less than two years we could not have done it without the support from our diverse network of Partners creators developers media and last but not least all over our associate thank you very much [Applause] [Music] okay thank you again so uh this is Aida one our first product representing our vision to redefine the relationship between people and Mobility today I am excited to share with you some announcement related to the start of taking initial reservation and updates on key features and specification this voice based remote driving was a tech demo for this showcase only as you can see autonomous driving is a crucial to reducing glutting tasks like steering accelerating and breaking for drivers while maximizing the capabilities to make Mobility a creative entertainment space once you set your destination aidas Adas provide seamless endtoend driving support we call this one up Aid us a fe intelligent drive together with 800 tops of computing power and 40 sensors Aida's AI perception is used to accul recognize the surrounding environment and its AI planner is used to create optimal driving plans drivers can see the status of AAS and the surrounding situations through easy to understand visuals in real time once activating our edas customers can be entertained by communicating with Aida one the key in achieving this is a Feer personal agent our agent is focus on conversation so not only does it control the vehicle setting it proactively talks to you providing useful information based on your needs for you to make the best use of your travel time we have designed our entire UI in a simple easy to use and beautifully crafted man we utilize Unreal Engine on various visualizations include the Adas view map and home UI thanks to the strong support from our entertainment Partners these are the selection of apps currently available and this number continues to grow as we speak now let's move on to the most anticipated news at last a fer one is ready for reservation this product will be offered at the starting price of 89 ,900 for the origin trim and $12,900 for the signature triam both include a three years complimentary subscription to certain functionality and features finally we are accepting reservations after this press conference all reservation are taken online through our official website with a fully refundable $200 reservation fee and that less than what you lost at the tables last night of course refundable initially reservations will be limited to Residents in California with plan to gradually expand into other states so well a it's time to go see you AA tomorrow we will hold Sony Honda Mobil press conference at our boo there we plan to share details on the product and service network we'd love to see you there a is Bound for future filled with wonder thank you very much [Music] thank you m I mentioned earlier that creating candle and enabling creators is at the Forefront of what we do at Sony as an organization with a passion for creativity we seek what the future will bring so we explore an essential question what will candle look like in 10 years we brought together creative minds from across Sony companies and Beyond to discuss this important topic the intention was to design a collaborative future that harnesses ways to bring candle to people's lives our creative entertainment vision cultivat a Synergy between creativity and Technology to realize this Vision we will continue to establish strong connections with creators let's begin by looking at how our leaders Scott easily Christine Bellon and M Grady are fostering creative Talent by supporting their passions there's so much music out there there there's so many songs that come out every single day for people to cut through they really have to have such a strong point of view we look for storytellers who have something in their hearts that they really want to say stories that are incredibly specific and personal and at the same time wildly Universal our passion is to develop tools and technology and put those in the hands of the artists and bring their Creative Vision to life there is no medium that is more intensely collaborative than animation it's an Unity for creatives to come together with technologists storytellers with artists and we use technology as a tool to really just draw out the creative Sony songwriter camps are so great for artists it helps Foster creativity and bring new people together and it's so incredible to see what relationships are made and what songs are written I absolutely love the lens program what it stands for and actually what it has delivered to give aspiring filmmakers an opportunity to work with some of the best artists some of the best tools and technology in the business we're not beholding to any financial model or any performance metric that we need to meet it is a purely creative exercising right now we're at a really exciting point in time for technology filmmakers and creators have more flexibility to tell their stories it's really that low barrier to entry it used to be making animated movies there were so many limitations about what you could not do and with the new tools and the new technology so many limitations have been removed the future of film making is much more collaborative it's much more Innovative and it's going to be so visually driven by different storytellers that bring a unique perspective to the craft people are really putting their all into their Artistry and I'm so excited for that to continue it's so inspiring and yeah I need more of it in my life the future of our business is creativity I mean that's the core of our business and it always will [Music] be thank you it's inspiring to see our colleagues working with creators nurturing talent and uh shaping the future together we value cation with creators to bring their Visions to life now let's hear from another of our ambitious creators and technologists about how they are developing tools to enhance creativity please welcome CEO of pixelo JN [Music] Soul at pix Mondo we fuse Cutting Edge technology with bold Artistry to streamline workflow Elevate quality empowering filmmakers we know that shooting convincing vehicle sequences can be frustrating the existing methods are expensive complex weather dependent potentially unsafe and stifle creativity so pixo Innovation lab set out to build a revolutionary onset tool to tackle these issues and after extensive development and testing I'm excited to introduce pixo Aira the ultimate vehicle processing system [Music] pixo Aira delivers an all-in-one solution for filming vehicles in any setting it's built on Five Pillars of innovation number one a bespoke motion-based platform that can handle everything from Cars to spaceships it spins 360° syncs in real time with the virtual environment on the LED screen for a true- to life ride secondly a programmable camera crane offering High Precision flexibility perfectly repeatable camera moves all around the vehicle an unreal powered prev visualization platform to create a perfect digital twin of the studio during pre-production and to ensure a seamless transition of visualized assets visualization assets to production on set a driving simulator to test and refine the vehicle route in the addition in the virtual environment before filming begins and an expansive 3D Content Library that enables Limitless 3D environments whether real or synthetic for dynamic instant adjustments when combined with LED volume content pix Kira produces in camera visual effects of the highest quality perfectly synchronized with the moves of the camera and the motion base vastly reducing post- production time and complexity visit us at the front of the booth to see virtual and physical production meet headon now let's hear about another new technology to power creativity please welcome head of XR business development at son Electronics in the US taiza yamamura [Music] thank you [Music] Johnny Sony has also been contributing to the production and quality of 3dcg content advancing efficiency and a smooth production workflow today we are excited to announce our new 3D CG production solution for a wider range of creators zing [Music] [Music] [Music] Zen Zin is an integrative software and Hardware solution that enables creators to capture and reproduce the real world into their artwork with stunning Fidelity from film games or the metaverse Z spatial capture solution in the development converts real object and space into a high quality 3D CG assets using images captured by a mirrorless camera with its ease of use Sony's algorithm optimizes generation time the zin the new zinc motion studio app allows creators to easily added motion data with twinning capacity or similarly connecting multiple motion data points in addition motion capture accuracy is improved with an increased 12 sensor connection for mobile motion capture mopi Z headset is in the development as well and it will streamline spatial content creation work for with a sophisticated 3D representation and intuitive operability now let's hear from vice president of Technology from Sony pictures animation yoris katumba on Zing's transformative creative experience the biggest challenge in making an animated movie is really creating an engaging and Visually stunning story most of the time we start with the 2D drawing and then we transition into 3D we're always looking for tools that can allow artists to explore and fine tun these environments and 3D assets as effortlessly as possible we have been working with the mopi team for quite some time and it's great to have now announced Zen motion studio and mopi 12 it's such a great way to explore ideas quickly early on Mob is easy to put on and in a few minutes capture some action that they can use for previous or for reference we connected our homegrown up flickers to the Sony headset prototype the image quality is great it's pretty surreal when you look at the environment and you kneel down to take an up shot and you're shooting as if it's a liveaction movie with Zen son is entering a new dimension with a line of products that help Studios like ours explore worlds in ways that it wasn't possible before Zing will support every aspect of the spatial content creation furthermore it will be compatible with a various thirdparty digital content creation tools for a cohesive production experience Sony will continue enabling creators with innovative solutions thank you [Music] thank you Johnny and TAA anime is a global phenomenon is a passionate Community son is committed to enriching the fun experience by transforming fun favorite stories into anime and bringing them to a worldwide audience to talk more about the growing world of Japanese anime please welcome president of anxo Yakami and president of CR Rini thank [Music] you hi everyone I'm Yakami from anle and I'm Rahul Pini from crunch at aniflex we develop and produce anime adaptations of original Ip and of third party manga and novels in our 21 year history we have created and produced over 350 works one anime project released in 19 2019 became a historic Blockbuster that is Demon Slayer Kim based on Kar manga series from Sha's weekly shown in Jump demon has captivated viewers with its beautiful animation and emotionally Rich story following protagonist tangero kamado Tango joined the Demona corpse to avenge his family killing and find a way to and his sister back into a human the series has won numerous Awards and is acclaimed for its powerful high quality images created by Animation Studio u4 table building on its success the anime film Demon Slayer Kima M TR released in 2020 became the highest grossing film of all all time in Japan later released in the US it Ted the weekend box office and was released in over 45 countries and regions following three seasons of the TV anime series this year the first film from demon R Kim NOA Infinity Castle Trilogy releases in theaters worldwide the movie will depict an allout battle in the infinity Castle between the demon R corpse and Powerful demons including muang kibutsuji let's watch the latest trailer I understand what eternity really is what I'm interested in is permanence to Forever remain in perfect condition immune to the disease of change what you have been seeking is eternity your dream is to become immortal true eternity is the human will the human spirit is a fire that cannot be extinguished it's [Music] Immortal you think you've driven me into a corner with your little plan but you are all about to be going straight to Hell mark my words demon Slayers I'll will Massacre every one of you before Sunrise the trilogy will feature even more thrilling story line and breast taking visuals that put the boundary of animation technology aniflex will partner with our sister companies Sony Pictures and crunch roll to bring this film to pop culture funds around the world please stay tuned thank you iak kamisan the partnership between anaplex and crunchy roll on many anime Productions has continued to Delight fans and we are excited to bring the new Dem Slayer Trilogy to the millions of eagerly waiting Global fans with the number of people interested in anime approaching 1 billion and the stories characters and World building it's maintaining its authenticity and a unique connection with those it engages we feel confident that the impact on popular culture that anime is having will continue if you're not familiar with anime there are really three important things to know first anime is a medium not a genre it encompasses dozens of familiar genres like romance comedy sci-fi and also some unique to the art form second anime is one of the fastest growing sectors in entertainment we expect the total addressable Market outside of Japan and China to be 1.5 billion by 2030 and third anime is here to stay because it deeply resonates with Gen Z and gen Alpha audiences who desire a deeper connection to subcommunities and stories that are real and different at crunchy roll we're in the business of fandom and fueling passion our strength is our 360 experience approach while centered on streaming it Powers our other fan touch points including films events games e-commerce music Collectibles and so much more our streaming service with over 15 million subscribers is world class with the largest anime Library subs and dubs in over dozen languages and distribution on 20 plus platforms including all game consoles Smart TVs mobile and entertainment platforms forms anime makes me think about the things that are possible in this world I feel at home like I'm with my people this is the anime effect that looks good in closing I'm pleased to share with you some exciting news the second season of solo leveling with our partners at anaplex debuted Saturday its first season was already the most watched anime on the service in 2024 and we're already off to a promising start games and Anime share a special place together for fans so I'm pleased to announce that crunchy roll and anaplex will also develop an anime television series based on the widly popular PlayStation game Ghost of sushima finally later this year crunchy roll will be working with many Publishers in Japan to launch and offer subscribers the ability to add a digital manga service onto their Crunchyroll membership I excited to bring you along on this anime Adventure thank you Rah anime is so cool thank you now let's welcome newly appointed president and CEO of Sonny Pictures Entertainment Ravi [Music] auua thank you thank you thank you AOK kamian thank you Rahul uh I'm excited to work with you both to bring de the Demon Slayer Trilogy to screens around the world anaplex and crunchy roll are shining EX examples of the value and power of engaging with specialized audiences as I officially step into my new role as CEO of Sony Pictures actually today here I'm inspired by thank you thank you it's day one um I'm inspired by everything you've heard by Sony's extraordinary ecosystem and Rich history in global entertainment and Innovation audiences are engaging with content in more ways than ever before and that's exciting for us at our core we are storytellers we make and distribute over 15 films a year and over 200 television shows across all genres and all platforms all around the world as the leading independent Studio at Sony Pictures we have the unique ability to find the absolute best home for our series and to meet our audiences where they are being part of the larger Sony group family also enables us to do what no other Studio can and seamlessly Bridge worlds to create new experiences for our audiences PlayStation Productions is actually a perfect example of that we're not simply adapting games into movies and TV shows it's not that simple we're thoughtfully expanding these beloved universes in ways that honor and thrill fans of the games and Captivate new audiences and with Sony's renowned technology we're able to bring these stories to life with unparalleled quality that's the future of entertainment the blending of Worlds anchored by Innovation and by storytelling so now to share our latest Innovations in gaming and storytelling please welcome head of PlayStation Productions Assad kelash and president of screen gems our screen gems film label at Sony Pictures Entertainment Ashley Brooks thank you Ravi so at PlayStation Productions we take the emotive storytelling and immersive gameplay experiences from our PlayStation Studios and partner with Sony Pictures to spin that shared DNA into movies TV shows and animations that come to life on the big screen and the small screen and naturally we're thrilled that our colleagues on the anime front crunchy roll and anaplex are also taking the world of games and storytelling to New Dimensions with Ghost of sushima anime series based on the popular online Legends mode from our critically acclaimed video game at Sony Pictures we've had a great success in expanding on these powerful stories to excite fans and introduce new audiences to these Vivid worlds un from such films as Uncharted earning more than $400 million at the box office Grand Turismo as well as a claimed award-winning TV series The Last of Us and twisted medal that's right Ashley and we're just getting started looking ahead as to what might come next I'm excited to announce that we are working with Sony pictures on developing a film adaptation of our amazingly popular PlayStation game hell divers 2 as president of screen gims and I'm excited to take on the first PlayStation horror game with the upcoming film until dawn which comes to the big screen on April 25th of this year the key to successfully adapting these games comes down to one thing respecting The Source material our close collaboration with PlayStation Productions gives us and our filmmakers the advantage of working directly with the creators of the game it's a careful balance of trying to identify and incorporate what the fans love about the game and the experience as well as offering something fresh and exciting to entice newcomers in adapting until dawn filmmaker David F Samberg who is a big fan of the wildly acclaimed game took the essence of what makes the game great and selected elements we think are the most important to the fans and paid homage to it in the right way we then built out until Dawn's Universe using the core premise of a group of friends who encounter a variety of terrifying threats to tell a new story that is truly visceral and horrifying one of those connective threads between the game and the film is notable actor Peter Stormare who voices the role of Dr Hill in the game and also appears in the film here he will tell you a little bit more about what to expect in the movie hello there CES I'm Peter stor May I've been lucky to be part of until dawn since the original Incredible super terrifying game and that's why I'm so excited to be part of this film because because the whole thing is a love letter to horror and it completely honors the spirit of the game the movie is going to be full of fresh characters and victims in a brand new story loaded with twist so whether you're a longtime fan or you're discovering It For the First Time get ready for until dawn like you've never seen it [Music] before we are incredibly proud of that film and thank you to our partners at screen gems so our vast content Creation in the gaming space has the ability to expand our creative and cultural influence Horizon is one of our most exciting IPS filled with so much potential to expand into new categories and genres the most recent example is Lego Horizon Adventures which launched this past November a playful story inspired by the world of Horizon and made fully out of Lego elements the game features a great main track written by Rising artist Creator and gamer mxm tune titled post post apocalyptic dance party we've also created a music video for that song with her we leveraged the game assets produced with the Unreal Engine to transcend the boundaries from gaming into animated content to further extend the world of horizon let's hear from mxm tune herself on the project I think it was really fun to kind of blend my passion for video Gam games into like making a song for video game there were so many elements of the Horizon like series that was influential to me when I was writing the song because that was a world I was really familiar with as a fan of the game when I learned about what the larger plan was for the music video Behind the song I was just so excited I had like a dream that we would do like some sort of animated music video because it's like when you listen to the song it's pretty much begging you to do some sort of animated music video to it you can just see like all the figures like doing the little Lego dances together I think it's really such a joy that son's so passionate about involving people who are genuine fans of the games that they're making the stories that they're telling so excited to be a part of something and always open for [Music] more such a great young Talent also great that she's a fan of the game as well so there is one more Horizon Project I'm excited to be able to reveal for the first time here today Columbia Pictures and Playstation Productions are at the early stages of developing a film adaptation of the award-winning Horizon zero Dawn just imagine aloy's beloved origin story set in a vibrant far future world filled with the giant machines brought to you for the first time on the big screen as you've heard tonight as an evolution of Storytelling we also want to authentically expand our gaming worlds into new experien es with so much great IP and in-house expertise the possibilities are endless especially as we collaborate with our Sony sister companies and on that note I'd like to introduce someone special whose team has been leading the charge please welcome Studio head of naughty dog Neil [Music] drugman all right thanks ad uh I have the fortune of speaking to you all less than a month after we announced na dog's newest franchise Intergalactic the heretic profit Intergalactic follows in the lineage of Na dog's beloved game series like The Last of Us Uncharted Jack and Daxter all the way back to Crash Bandicoot at naughty dog we continue to strive to be an IP Powerhouse that brings together worldclass talent to develop some of the most renowned narrative based games we're looking forward to sharing much more with you about this ambitious project in the future but for today I want to focus on one of our existing franchises The Last of Us and since it's debut just over a decade ago we've been floored at how Beloved the last of us has become we're always exploring new forms of entertainment of how we can leverage our franchises to create unique narrative experiences that's why I'm excited to introduce a new location-based experience exhibit presented here at CS in collaboration with our Sony sister companies you'll you get to step into the world of the last of us as you travel down into the infected tunnels of Seattle now this is still in the proof of concept phase but this new incredible technology allows us to immerse all of your senses you've never experienced The Last of Us quite like this and speaking of The Last of Us I know many of you are looking forward to season 2 of the HBO show thank you sir well I have something small but quite exciting to share with you all [Music] it doesn't matter if you have a code like me there are just some things everyone agrees adjust [Music] wrong w I'm thrilled to announce that The Last of Us season 2 will debut this April on HBO and will be available to stream on Max much more to come from na dog and Sony in the future thank you very much for your [Applause] [Music] time son's Vision includes creators partners and Sony colleagues working together we aim to empower creativity by bringing new stories to life connect and Amplified world of beloved narratives and expand IP into unique and engaging experiences this is our creative entertainment Vision we believe the future will be exciting a world Envision through the lens of creativity and Technology brings an even more multi-layered experience where physical and virtual realities overlap without boundaries we want to create infinite realities for everyone that will spark imaginations and generate a boundless sense of candle thank you and enjoy [Music] [Applause] [Music] CES what are you going to do whatever I have to do you got this okay you been that girl been that girl look at those light race no dark days anymore look in life ain't no zombies in no more don't need no botles and trying to St no war cuz SP belongs to [Applause] [Music] you're not going to scare us scared him this never happened to me before [Music] really shine [Music] oh you I was so blind and now I see disaster [Music] dance you Dan sh I'm with you to the end [Music] [Music]
2025-01-09 03:12
