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Unlock the Software Age Entering a new era of mobility through software Unlocked. Opening a new realm in cars free from all limits. Software sets in motion a new era of mobility. Welcome to the beginning of Hyundai Motor Group's vision to open up a new era of mobility. Today, I'm here to introduce Hyundai Motor Group's vision of a new concept for the vehicles of the future. Imagine a world where you could use your time in the car more meaningfully.
What if you could watch content on the go, or even handle essential tasks, free from the responsibility of driving? Hyundai Motor Group will completely redefine automobiles, to unlock a never-before-experienced era of mobility. We'll surpass physical limits through new technological developments and mobility experiences. Furthermore, we'll redefine the concept of vehicles to transform the automotive industry paradigm. At the center, lies software technology. Vehicles that can be updated to improve performance, just like a smartphone.
Vehicles that always have the latest features, just as though they’re new, no matter when they were purchased. We're talking about creating software-defined vehicles. Let's look at the new vision for Hyundai Motor Group's vehicles in our 5-floor ”Software House.” Here is what we have in store for you at our Software House: On the 1st floor, we'll hear about the platform, the framework for the vehicle. Then on the 2nd floor, we have the electrical/electronic architecture.
On the 3rd floor, we will present the software platform. Then on the 4th floor, we have the data platform. Lastly, on the top floor, we'll hear stories about Hyundai Motor Group’s new challenge toward the future of mobility.
So, let's head on over to a world of software-defined mobility. Nice to meet you. Right now, I'm standing in the vehicle platform room. You could say it's the cornerstone of software-defined vehicles. In 2025, Hyundai Motor Group will present vehicles with two platform types: eM, a passenger EV-dedicated platform; and eS, a dedicated platform for Purpose Built Vehicles (PBV). These new platforms are evolving under ”Integrated Modular Architecture.” The IMA standardizes and modularizes core EV components, like batteries and motors, while improving the existing platform.
It keeps our exclusive platform's unique advantages, while maximizing EV product competitiveness. It even has the flexibility to apply to various other segments. Today's focus, software-defined vehicles, has several distinct advantages, like lowering development complexities, and improving technical reliability. Hyundai Motor Group will continue strengthening its Modular Architecture strategy, by integrating hardware and software for the era of MECA: mobility, electrification, connectivity, and autonomous driving platforms. And from 2023, all new cars will be equipped to receive Over-the-Air (OTA) software updates —not just electric vehicles but also internal combustion engine vehicles.
In 2025, all vehicle segments sold worldwide will evolve to be software-defined. To see what other strategies will be added to the vehicle platform, let's go to the next floor. Above the 1st floor Platform, there's the electrical/electronic architecture for showing our controller integration strategies. The electrical/electronic architecture can be thought of as an organically connected structure that improves the function of a car's electrical device components.
We've come a long way since we had to manually roll down windows, and push and pull door locks; to an era where we get directions through real-time navigation, and turn on the AC with AI voice recognition. But, with so many more electrical components things, of course, got a lot more complicated. To develop the growing number of electrical components with systematic efficiency, Hyundai Motor Group chose to implement "Domain centralized architecture."
The domain centralized architecture groups controllers throughout the vehicle into 4 areas (Comfort, Driving, Infotainment, and ADAS), integrating control functions into the top-level controller in each area, to develop new functions or improve performance flexibly. This architecture is ideal for presenting a variety of car segments, and region-specific models tailored for different countries It also lets us respond flexibly to what consumers want in this fast-changing market. In addition, Hyundai Motor Group is set to dramatically reduce the overall number of controllers by integrating the lower-level electrical components managed by top-level controllers. This means car functions like safety, convenience, connectivity, security, and driving performance, can be upgraded via OTA software updates. It will also significantly increase the speed and frequency of update cycles.
Infotainment and ADAS integrated controllers are each already being mass-produced with ever more advanced functions, while Comfort and Driving controller integration will both be completed in 2025. Hyundai Motor Group will apply domain centralized architecture globally, to all car types, by 2025. We'll make improved performance possible through fast and smooth OTA software updates for electric and internal combustion engine vehicles, regardless of car segment or region. We just saw the strategy for creating a software-defined vehicle structure. Now let's head up to the next floor, to see how vehicle software will be implemented on top of the electrical/electronic architecture. This room showcases the software platform.
To handle the ever-increasing amount of vehicle data efficiently, and control electrical components, a car needs a software operating system like Microsoft Windows or Apple MacOS, for managing the entire system, so the car is always optimized for the driver. Hyundai Motor Group developed its own exclusive vehicle operating system, ccOS. Cars running on our optimized ccOS can perform computations at blazing speeds, while simultaneously processing data, all with total stability. ccOS uses a standardized architecture, that can be shared with every controller. That means easy maintenance, quick response to fast-changing market demands, and high-performance computing power to take hardware performance to the max. Our proprietary and differentiated software was specially developed to give us the distinct advantage of rapid innovation.
With that in mind, how does car development benefit from the introduction of ccOS? Car design was hardware-focused, making controller functions entirely dependent on hardware. To add or improve functions, both the hardware and software had to be changed. ccOS now brings standardization and architecture sharing, and we even designed the hardware architecture for ccOS to increase compatibility. In addition, application software can now be developed through APIs in an easily reusable and flexibly expandable structure. Hyundai Motor Group's ccOS is split into three areas. First. ccOS.e is an operating system for electrical/electronic controllers managing 2 embedded areas:
driving performance, and comfort, for opening and closing of doors, and AC control. Second. ccOS.a accurately assesses surroundings to ensure safety when driving by processing and analyzing information from the vehicle's sensors in real time.
Finally, ccOS.i provides customer service and a range of content, while also maintaining a constant connection between the inside and outside of the vehicle. Let's see a real-life example in action. The 2021 Genesis GV60 and G90 are both equipped with ccIC, an integrated cockpit combining a cluster, an Infotainment system, and a head-up display. Three displays, running on a single hardware and software, based on ccOS.i we saw earlier. ccIC runs both Infotainment systems like GPS, and an always-on cluster for safe driving, on a single operating system.
To accomplish that, high-performance hardware is essential. Hyundai Motor Group is working with NVIDIA, a leader in AI computing, to collaborate on loading an optimized ccOS onto NVIDIA DRIVE, a high-performance information processing semiconductor. Let's hear from Ali Kani, vice president and general manager of NVIDIA's automotive division, who's currently working together with Hyundai Motor Group. Thanks Mr. Choo for the introduction. It’s an honor to be here. We’re proud to work with the Hyundai Motor Group to build a really exciting software defined, intelligent cockpit experience that delivers state-of-the-art entertainment, safety, and convenience features.
The entire lineup of Genesis, Hyundai and Kia models will come standard with NVIDIA DRIVE infotainment systems starting this year. From entry-level to premium vehicles, these fleets will feature a rich, software-defined AI user experience that is continuously updatable throughout the life of the car. Recent breakthroughs in AI and accelerated computing have opened the door for next-generation cars to benefit from new functionality, capabilities, and enhanced safety features – these cars can get better after the point of sale. For Hyundai Motor Group, standardizing on the high-performance NVIDIA DRIVE platform enables an enhanced in-vehicle AI user experience with services delivering content appropriate for the driver or passengers, including real-time traffic navigation, voice recognition and rich audio and video streams. NVIDIA is excited to support Hyundai Motor Group in the roll out of ccOS, the connected car operating system, a vision which recognizes that software is re-defining transportation.
We believe this is one of the best software platforms in the industry – it will bring together the large amount of data generated by the vehicle and its network of sensors, and connect to the Hyundai Cloud to provide a more pleasurable and convenient experience. Thank you. Thank you Ali Now I'd like to introduce the biggest way customers will get the full experience of our operating system: autonomous driving technologies. Let’s take a look. Hello. How will our software platform foster autonomous driving technology? Hyundai Motor Group's philosophy in developing autonomous driving technology is “Universal Safety” and “Selective Convenience.”
We're working hard to improve technology that'll allow everyone on the road, not just drivers, to move safely and conveniently. To further develop autonomous driving technology, vast amounts of data collected through multiple sensors, such as cameras, radars, and LiDARs mounted on the vehicle, need to be analyzed and processed through organically integrated software technology. For this, a vehicle operating system optimized to quickly process data with fast network speeds is crucial. Therefore, Hyundai Motor Group has developed and mass-produced ccOS.a, our advanced operating system, to respond to the high-level demands of autonomous vehicles. What's more, Hyundai Motor Group is stepping forward, away from the old system of separately developing autonomous driving sensors, like cameras and radars.
We've been standardizing specifications, adding autonomous driving networks to cars, and mass-producing cars with our new autonomous driving architecture based on integrated controllers since the end of 2019. The release of the Genesis GV60 marks the mass-production of our 2nd generation integrated controllers, equipped with a higher-performance processor, which enables the processing of advanced signals such as deep learning-based image recognition OTA software updates for autonomous driving technology are now available through coordinated control for infotainment, comfort, and driving systems, as well as a change in power design, and the addition of security modules. We're planning to release models with level 3 Highway Driving Pilot, or HDP, based on these 2nd generation integrated controllers, from the end of this year. We're also developing a level 3 Remote Parking Pilot, or RPP. Hyundai Motor Group is developing HDP and RPP in accordance with domestic and international regulations.
We will continue to enhance primary functions through OTA software updates. On top of this, the 3rd generation of integrated controllers is already being developed, based on next-generation high-performance processors. We aim to provide faster computation and more efficient control functions through highly integrated controllers and processors with higher specs than the 2nd generation. Moreover, the 3rd generation is being developed to enhance autonomous driving functions, improve heat and noise protection, and reduce production costs.
Through this, Hyundai Motor Group will expand mass production of level 3 autonomous driving, and lay the foundation for timely mass production of level 4 and 5. On the next floor is an indispensable technology for software-defined vehicles. Let's see the data platform. Hello, welcome to the 4th floor's data platform room. The place where vast amounts of data are collected, processed, and analyzed is the data platform.
The number of vehicles registered to Hyundai Motor Group's connected car service worldwide is expected to reach 10 million by the end of this year. And it's expected to jump to 20 million by 2025. 20 million vehicles annually are expected to be registered to the connected car service, requiring the processing of an astounding amount of data: 2 exabytes. 2 exabytes is enough data for watching a billion 2-hour-long, high-def movies. The scale is enormous.
In particular, safe autonomous driving requires continuous, uninterrupted communication with the vehicle, upon collecting and analyzing a huge amount of data, like traffic signals, surrounding objects, and geographic information, such as maps. The data collected through the vehicle's high-performance controller is continuously processed and analyzed with deep learning technology to produce the needed information and valuable services. Hyundai Motor Group will provide safe, convenient mobility services by quickly and reliably processing vast amounts of data provided by countless connected cars worldwide. In addition to the data generated while driving the car, tremendously useful data is also generated during a vehicle's manufacture, production, and sales, including the resale of used cars.
In other words, various forms of data accrue throughout the entire vehicle life cycle. Now, let's see what technology powers Hyundai Motor Group's data platform. First, is "Data Architecture."
To get valuable information from data, that data must be connected and integrated. Lots of preparations need to be made before connecting to the data generated. One is "Master Data Standardization" for how the data is expressed and understood. It's the same logic as first erecting support beams when building a house.
A distributed storage and data processing platform, like Hadoop is also required, as well as the ability to analyze and fully understand where different data comes from, and where it flows. That's why Hyundai Motor Group is investing so much of our time and brainpower in data architecture. Second. You need technology that collects and refines the data to use and analyze data generated by multiple systems.
As with other companies, our big data collection platform gathers raw data by building Data Hubs for each domain. But the difference is that we developed a “Flexible policy-based collection platform” that selectively collects data, to provide our customers with especially valuable services. Policies are flexibly set or changed according to the objective of data collection, the vehicle type, or even set by the customer. Lastly, the technology that makes efficient data analysis possible. We're developing a Tiering technology that processes data according to its level of importance. We're also building a platform that combines and processes data from vehicles with data from the overall internal layout, manufacturing, and vehicle operation, for data correlation analysis.
Hyundai Motor Group's data platform will not only be simply for driving. It'll also play an important role in enhancing the convenience and diversity of the customer's mobility experience, by engaging throughout the vehicle's entire life cycle. Going forward, we'll also help create a new mobility ecosystem, connecting cars with other mobility devices, based on data connectivity and scalability. So far, we've seen the process of developing software-defined vehicles: from the vehicle platform, to the electrical/electronic architecture, software platform, and data platform.
You might be wondering what kind of value and experiences these technologies create. Let's head upstairs to hear more about the changes software technology will bring us. So far, we've heard about Hyundai Motor Group's competitive plans to develop vehicles defined by software and high-quality technology that you'll soon experience. Electric vehicles released recently by Hyundai, Kia, and Genesis have received Best Electric Vehicle awards and evaluations from various institutions and media.
Also, the latest SDV technologies, like Infotainment, Connectivity, and ADAS, are proving popular with customers. This reflects the outstanding capabilities of all Hyundai Motor Group engineers. We'll continue to deliver the most competitive software-defined vehicles based on our dedicated architecture and OS, from the vehicle platform, to the electrical/electronic architecture, software platform, and data platform. Furthermore, Hyundai Motor Group is embarking on a new challenge.
In the future, people's ideas and means of transportation will evolve as software-defined vehicles become commonplace. Completely new forms of mobility devices and services will emerge, entirely transforming the mobility industry paradigm. Even if you don't own a car, you'll be able to experience convenient, uninterrupted travel as though you do. Innovative travel experiences will become standard, combining new means of transportation from departure to destination. For example, according to Hyundai Motor Group's mid-to-long-term strategy, a new dimension of mobility service will be provided in the future. With one account, it will be possible to connect and use various mobility devices under development, including Advanced Air Mobility (AAM), PBV, robots, and robotaxis.
Software will be the core of technology that seamlessly connects new mobility devices and services. So, how will our experience of movement evolve with software-defined mobility devices? By "movement," we mean more than just moving between locations. We're talking about the entire end-to-end journey, from leaving your house and meeting friends, to things like charging, shopping, eating, and finally returning home. Software-defined mobility will provide a holistic user experience based on vast mobility data and AI technology that understands user intentions and context. This way, all these journeys can be seamlessly connected.
This experience will also naturally blend into mobility devices and services, so users engage with them through minimal, intuitive interfaces without having to learn complex technologies or methods. Hyundai Motor Group will establish a Global Software Center to preemptively respond to changes in the future mobility market from a long-term perspective. The Global Software Center will develop and pursue the following projects: First, we'll develop software-defined mobility devices and solutions, surpassing the vehicle market to enter the mobility and logistics market. Next, we'll construct a system for self-developed mobility devices to connect to smartphone ecosystems. People already used to connecting to things through their smartphones will naturally be familiar with the combination of mobile app ecosystems and transportation.
So, we'll build a software development kit for mobility devices, to create an ecosystem where a variety of killer apps can flourish. Moreover, the Software Center will develop technologies and businesses that can connect and control mobility devices under one urban OS, and make autonomous driving possible. The Global Software Center will develop multipurpose mobility based on software-defined vehicles and multipurpose EVs and PBVs, with a primary goal of applying internalized technology platforms and systems. For this, we'll hire some of the world's best software developers, and develop devices and services that prioritize UX to bring new experiences to the mobility market. We'll also expand into major global regions, as well as within South Korea.
Hyundai Motor Group will invest 18 trillion won by 2030 in sectors like the Global Software Center and R&D headquarters, strengthening software capabilities for SDV development. We’ll generate powerful synergy through cohesive collaboration between each sector, to accelerate software-defined vehicle development. We hope you'll stay informed as Hyundai Motor Group takes on the challenge of creating a new dimension of the future mobility ecosystem. We've talked about technology concepts, strategies, and future scenarios, related to software-defined vehicles that’ll be the core of future mobility. Hyundai Motor Group will lead the change in the mobility paradigm as we take these technological innovations from imagination to reality. A new era of mobility.
Making a software-defined vehicle, by unlocking the existing concept of cars and freeing up new possibilities. We promise that with Hyundai Motor Group you will soon discover a new way of life, abundant with meaning and value. Thank you. A tectonic shift to a new age of mobility is dawning.
A new day awaits us.
2022-10-14 12:58
