LiveU + Qumu Fireside Chat: Corporate Enterprise Live Productions

LiveU + Qumu Fireside Chat: Corporate Enterprise Live Productions

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all right welcome everybody my name is uh george  clipple i'm the director of channel sales here at   live u and today we have a really exciting session  planned for you um it's a case study that we're   doing with one of my good friends eric wright from  kumu and uh eric i'd like to welcome you to the   fireside chat at nab 2022. man it's super exciting  to be back to one of these things after two years   huh yeah it it really is i i'm excited to have you  here and i'm excited to talk about this case study   and uh we've got a nice audience here gathered  around you can come in and sit here if you want   sit in the seats and uh i hope a lot of you are  watching out there as well because you're going   to learn about a really nice case study that we  worked on together and eric is uh the director of   account management i think if i said that right i  am yeah i manage a small team of account managers   under our customer success group excellent  well before we get into the case study i'd   like to ask you uh if you could for everybody out  there tell us a little bit about your background   and for those who may not know who kumu is a  little bit about kumu corporation sure absolutely   uh again my name is eric wright i'm the director  of account management i've been with kumu over   five years but i've been in the industry over 20.  i've worked primarily in the enterprise throughout   my career and i've been pretty happy with the  work that you and i have been working on in the   last year or so so looking forward to go through  that um kumu itself is a content management we're   all about video we're content management streaming  um and one of some of our real benefits are being   able to securely deliver content at scale very  reliably um and being able to replicate that over   over and over so uh yeah we've we've been  in business uh i believe almost 15 years and   we uh really enjoy our enterprise customers well  yeah and that's one we're going to talk about   today uh a really huge enterprise customer and  by the way i put you in charge of switching the   slides and i need to do that now yes and one more  time have to put there it is good job nice job   so eric is so much pressure yeah that is a lot  of pressure slide switching um but yeah it's   it's really interesting the case study that  we're going to talk about today because um   uh not only is it a huge enterprise customer  but uh live view as you know and it's all over   the website and we're doing it here at the at  the show we're really moving to the cloud and   this is one of these uh workflows that we came  up together with that is a hybrid workflow that   really focused on the cloud and also that hybrid  design that we came up with and i think it was uh   really important for this customer that uh we  we looked at it in that fashion right and then   i think you kind of had that idea from the start  right if you know before we dive into that that   was something that it was really important to  them was that cloud type of environment right   absolutely and and a little bit of background  on kind of how we became where we are today   between live view and cumulative large  auto manufacturer actually brought me   to your attention and said hey you know we're  using these we're using this live view company   because we've had some issues with connectivity  on on the firewall in our corporate environment   i said well that's pretty interesting  and they were going through an entire   refresh after uh an hq move so um you know that's  how i found you uh and that kind of led into the   next thing which was uh it was it was kind of the  perfect storm with a pandemic coming in um you   already had a good customer base as far as uh you  know we have a couple other mutual customers but   uh that that big auto manufacturer really brought  us together and and allowed us to to really fill   a gap so one thing that we'll talk about is you  know we can control essentially content management   we can control the distribution we can control  security um we can you know we can do all of the   analytics the problem that we have is we really  can't control that that that first mile and that   last mile so when customers are creating content  one of the real challenges that we face is you   know how are they creating that content and a lot  of that time it's whether it's live or on demand   it's it needs to be connected and it needs to  be connected to uh you know a cloud service and   the fact that you guys have a cloud service and  we have a cloud service was a really good mary   uh position there i think we're kind of moving in  the same um you know moving parallel to each other   uh to what we're where we're driving uh our  solutions and uh that's r you know for us having   live you come in and actually take apart take that  first piece that first mile was really important   because now our customers can reliably at scale  um from anywhere at any time be able to create   content push it to our cloud solution and get it  to where it needs to go very reliably yeah no and   i think uh you mentioned the the car manufacturer  when we first heard of kuma i'd never heard of   kumu but you know my fault uh of course but when  that car manufacturer talked to us it was uh   really enlightening to see how our solutions  worked together and uh somebody coined the phrase   better together and i think live you and kumu  is really a solution that is better together and   it's proven itself out especially in this case  study so let's take a look at this case study   um there you go you did the slide change great job  uh better yeah exactly so this is the case study   that we worked on and then um you know we were not  allowed to say the name of the customer but yeah   fortune 4 uh healthcare services company um yeah  based out of rhode island how's that there you go   that sounds pretty good okay so let's start with  the challenges that we uh had to deal with when we   when we talked sure yeah so um this is a customer  that a long time customer was an on-premises   solution we have an on-prem solution called video  control center we also have a cloud solution   called cumin cloud we had recently moved their  entire environment over to the cloud solution so   the big challenges that they had was not only  working remote under the pandemic but also a   pretty large uh infrastructure which we'll review  in a second um but the problem was is replicating   over and over and over and being able to basically  do the same thing because we're talking about   executive events mainly when we started so how  do i how do i get to scale how do i be able to   replicate the same workflows how do i ensure  success no matter where that takes place so   you know they needed the high quality you know the  idea of zoom or or teams was never appealing they   were doing some web acts with pinning and it was  physically not the best way to do things um also   being able to do things remotely because you know  they have two major facilities here in the uh back   in the northeast um and they needed to be able  to control things remotely which they couldn't do   cameras and and teleprompters etc um and it  needed to be really it had to have the redundancy   so if the network fails or if the encoder stops  us you know as we know these are boxes so they   tend to you know they can have time uh problems  um but they need to also have a really good   uh easy to produce for their producers if it's  too hard then you know people will find the easy   way um and no one will use it nobody wants to use  it exactly yeah so let me go ahead and show the   kind of their pre live view environment so if  you look at this this is uh i've i've coined   this phrase over my career because i used to work  with cisco products it's called a frankenstack   so what you have here is a bunch of high vision  encoders multiple levels of business class   internet those are coming from executives  offices they could come from corporate the   corporate environment encoder encoders decoders  you start talking about cisco endpoints because   you need to be able to bridge people together  someplace and then you start doing mixing around   tricasters and and the like so it does become kind  of unmanageable uh and there's so many points of   failure in this workflow that when we saw it we  were actually kind of in awe that that this was   deployed because i don't know how do you how  do you troubleshoot when you can't get video   right and and this is the definition of heart  i would say yes yeah yeah it was a nightmare   for them and and they said say you know um as  a as a partner and our relationship with with   the client they came back and said hey you know  we trust you tell us what we can do to be better   how can we get this to work whether it's at home  uh whether it's in the office or if it's at a   you know hilton or sheraton because as we know  there's those challenges of being able to produce   uh remotely whether you know and live you was was  the logical choice not only because you're a cloud   solution which they're moving to essentially most  most infrastructure today is moving to the cloud   but also the ability to kind of take this drop it  into the executive's offices do all that remote   work being able to uh not rely on the networks  because literally they're dropping dark fiber and   most of these corporations do they drop dark fiber  to their executives and they have people reviewing   it looking at it all the time and i mean our our  our executive calls when they were monitoring   calls were people from cisco people from you  know the isps i mean there were people everywhere   reviewing like oh bandwidth looks good you know uh  webex looks great you know and it just turned into   you know with 50 people on a on a call you know  for a town hall so what we were able to do is   actually take this well before you go there too  this was during the this was during the pandemic   as well right and so this infrastructure that  we're looking at and and talking about was really   all about uh an infrastructure that was  in the facility right and some of this   now what we were looking at and trying to  really dissect was to get this workflow   to be a a reliable workflow remotely as well  now right yeah i mean and the idea is you know   going back to the office i think most people  would agree it's it's like a 60 40 today so   you're gonna have 60 percent of the people  probably go back to the office at some you know   whether that's you know some hybrid but 40 will  never see an office again unless they're showing   up for some meeting right so um the executive  team um for this for this company was hey i   you know i need the quality at home  you know this idea we're doing webex   you know to get scale we lose quality um you know  i need i need this to you know and then when you   start talking about the production team they're  like hey i need to be able to do this from my home   because i'm not going to go into the office  whether it's you know rhode island or or you know   hartford so you know how do i get this be able to  do the same work out of my home that i would do in   a traditional office setting well let's show them  what we did yeah so essentially what we did was   we we scrapped the entire you know we had to come  up with the art of the possible and that's where   this is where we we've streamlined the  entire process between two platforms   uh what's not shown in here you know of course  mics and cameras and and that type of thing but   what we're able to do is actually take the live  u8 lu-800s they have those not only sitting in   the um the executive's offices but also back at  the corporate offices as their basic encoders   they've lost a couple of events due to poor  internet behind the firewall so this uh this   solves that issue you'll also see that we built  in uh the uh live view ou 2000 for an on-prem   solution in case they do have connectivity issues  yeah for and for backup right i mean this makes   sense and plus when you look at this slide too  right it's much cleaner right so that's two necks   to choke yeah exactly right but then it doesn't  mind and it's a cleaner slide so just by the   cleanliness of the slide it just in fact is just  much easier to use right exactly there you go   that's how you measure clean slides easy to use  it's a win-win exactly and and when you look at   this it's it uh it solves a number of problems one  is that first as we talked about that first mile   which is the creation uh redundancy uh resiliency  and the ability to you know have high quality and   and be able to replicate but also it actually  solves another problem which is we don't want   a bunch of infrastructure in this case we only  have infrastructure for redundancy it's not there   as a core the core is the live view central and  cumin cloud so essentially it's i'm taking a live   ua 800 pushing content to uh the mixer the mixer  goes up to your decoder um over to kuma cloud   we ingest it and we we distribute it right and  i think one of the most important things is that   in this case right we're allowing the the ceo  the c-level executive to have an insert studio   in their home they have the lu800 sitting there  with a single camera or multi-camera input it   sends it into the liveview cloud environment we  pass that along using live view central and then   it goes to kumu cloud and it's a it's a perfect  seamless workflow but as you mentioned as well   we have value 2000 or the 4000 server either  one as a backup redundant uh workflow that   can feed into a tricaster in terms of the mixer  on-prem environment so they could add graphics   do other things if they wanted to in that type of  workflow as well yeah absolutely and and the other   the huge benefit for this was uh you know it's  it's something for the ceo to sit in her office   and have teleprompter have lighting have uh you  know have the return video so when she's when   she's not producing the the content you know she's  able to see what's going on she's able to speak to   a producer on the back end so it is you know  it's a production in a box it's a production   facility in a box literally roll it out plug it  in turn it on and everything's managed externally   so um for she doesn't have to know anything she  just needs to show up and and you know present   right and then the the other important piece about  this when you look at the whole architecture is   the live view central piece is a web-based  application right and that that was huge for   for this particular client and most all of our  clients because as a web-based application you're   able to access it anywhere in the world and any  of the technical team can help configure the unit   start and stop the unit the encode and actually  do all of the management of the piece and that   was also important because you you also have  a cloud-based interface as well right yes yep   so live view so the our kumu cloud is full um  you know browser-based platform um you know all   we need is an rtmp stream and and we're off  and running um and a majority of our clients   have have gone that direction from an on-prem i  mean we still have a pretty good entrenched for   specific reasons live view central works with both  our cloud and on-prem so it really works within   our model and then when they push the kumu cloud  and they get the asset there and it finally comes   through then it's it then it hits your player and  basically then the the asset goes out to x right   yeah so the uniqueness of our platform is whether  it's behind the firewall we have we have solutions   that we work with both partners as well as our  own so we have edge caching servers behind the   firewall called pathfinder edges those will reduce  bandwidth on the network allow you to get scale   so instead of most companies don't do multicast  anymore very expensive very complex so with   cachi servers it allows us to location-based  route traffic um and limit limit this amount   of bandwidth that's being used on on your  network externally we do use a world-class   cdn provider with cloudflare um so that's an uh  you know it's a global solution it runs about 15   of the internet i believe this today um and you  know we're google based so we're pretty standards   across the board when you talk about kumu and  where you know we can manage that content as   i said and we can we have the tools um you  know through like partners like collective   and our own caching environment to be able  to get it to where it needs to go when and   and securely and on average when we finished  the solution it came out that they're they're   serving how many people usually per per stream  that they're putting out there's about 30 000   yeah it's huge per stream yeah and um and  then we're also seeing a lot more of the uh   what you call simon you live where they're doing  pre-production and then essentially coming back   doing moderated q a so that also plays back into  kumu kumu and live use relationship because you   guys do a lot around the way around on demand  so you know it it's when we when i coined the   phrase better together we are better together  because you have that first mile we'll manage   90 beyond that then there's the only place that  we're you know we still have challenges is you   know during a pandemic i had two kids on netflix  which really ate all my bandwidth so there's   nothing i can do about that so uh but behind  the firewall and corporate environment and stuff   we're pretty good wait a minute there's something  you could do but you can get a live view and   use data bridge and then you could be you  know put that in your house and you're gonna   you can watch all the netflix you want yeah  wait a minute you coined the phrase better   i did i think you're gonna trademark this i am  going i'm gonna take this that's fine that's   fine all right go to the next slide okay okay no  i think we have a few minutes left and uh you know   we have some people in the audience so we can open  it up for some q a we'll repeat the questions if   anybody has any uh questions here so the audience  at home watching uh can hear the questions as well   does anybody in the audience have a question  raise your hand if you do yes sir go ahead sure so the question is could i explain  briefly how the live view bonding technology   works um so the live view binding technology works  uh this way we have multiple modems that are in   our live view products depending which product  that you get the live view lu300s or the 800   and we also have wi-fi and ethernet  built into those products as well   and we have a exclusive technology that's patented  called live view reliable transport or lrt   and that takes all those modems and ethernet and  wi-fi and puts them together and makes essentially   a big fat pipe to the internet and that's what  the bonding technology is it makes those modems   and ethernet and wi-fi work together to make the  biggest most reliable connection you can have to   the internet so that's a great question and that's  what the bonding is all about and in this case in   this particular case study really helps out uh  and helped our customer out in any situation   and it's it's great for when you're especially  remote somewhere where you don't have ethernet   or anything else plugged in great question  yeah and the big benefit there is back to our   resiliency redundancy is that you know when  the ethernet or your lan or wind goes down   it automatically kicks over to your to your wi-fi  so you know you don't lose in most cases today   if you lose internet on an encoder you're done  exactly that's the end of your presentation so   uh in this case it just allows us to to have that  redundancy yeah any other questions from anybody don't be shy it's only live a live feed yes uh repeat the question yeah now the question is  is how did how did i know that uh george and i   would be such good friends uh no uh seriously how  how did we know that this was a good relationship   that we should we should foster and really came  back to we're talking about an industry leader   um and the auto manufacturer you know essentially  told told me that if we didn't have them it was   not going to be we were stupid not to do it so in  doing some investigation and understanding that   where you guys find yourselves in the market  where we are in the market um and understanding   that yeah we sold encoders but we sold boxes  and those boxes didn't give us or didn't lend   us any any redundancy or any capabilities beyond  what you know the average encoder allows so live   view for me was kind of a no-brainer you have  a cloud solution or a cloud solution you have   hardware that allows us to 99.9 ensure that a  customer is going to have a successful solution   so uh it was it was kind of a no-brainer  once we got once got the conversation started   yeah it's been great so far so well that's going  to do it i think eric i'm going to thank you for   being here and i want to thank you everybody here  in the audience and all of you watching online and   um listen don't forget stay tuned we have a lot of  events and a lot of live shows and these fireside   chats coming up throughout the whole week we've  got other vendors like avid and bird dog and new   tech product demonstrations a whole lot of stuff  coming your way so keep it tuned in to watch right   here from nab 2022 thank you for joining us  and we'll see you soon thanks george thank you

2022-05-09 10:59

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