Why Your Business Isn't Profitable (And How To Change That)
business is a skill set that even the naturally born uh person who is more inclined to understanding profits and opportunities who have a more you know go-getter mindset or hustler mindset they still need to learn if they don't learn how to do it then you can own a business happy sunday prime and it's another session of sunday insights and today i have selected marcy's question and i believe her situation is probably quite similar with quite a number of people who are you know affected by the pandemic in their business right now so i feel that um some of the points that i might raise even though i'm reading her parts that might be useful for some of you here in this tribe so marcy's question is that she started a yoga and wellness center over six years ago and somehow managed to keep it floating through the pandemic which is great by the way marcie is well done because a lot of business closed down within the first five years they open and that is before the pandemic you know so uh you are amongst those who did pretty well okay so you gotta give yourself a patent back and uh and you say here i've never really paid myself or been profitable but i love the community i've built i am feeling so burned and burned out and tired okay but i'm tired i would love a career or business where i can feel like i'm making a difference and make generous income don't we all is uh is it time for me to walk away or do i keep pushing through wow okay this is obviously a um dilemma that you're in um i will look at your chart from the perspective of a few things and but at the end of the reading then you decide whether you want to walk away or keep pushing through because the decision must be yours okay if i look at your chart right now born in the year of the fire snake month of metal pig day of earth dog and hour of fire snake and uh current luck cycle is wood rabbit okay so now some of you are new to barters so i'm going to be as laymen as possible okay for some of you who are students of parts in this tribe here then probably you can uh you know you probably appreciate some of the technical stuff here okay but i'll try and keep it as layman as possible for the benefit of the majority here in this tribe so if you look from a general perspective most of the traditional masters of parcel will look at the chart and say whether someone is suitable or not suitable for business so as in if you're not suitable and you do business it's going to be difficult uh if you're suitable you do business then it's gonna be uh you're gonna make uh money because money just fall on your on your lap everything will be easy uh that is absolutely [ __ ] okay there's no such thing as a natural born business person or now i know you may say hi you mean how come there's none i thought there is that is because you know business is a skill set that even the naturally born uh person who is more inclined to understanding profits and opportunities who have a more you know go-getter mindset a hustler mindset they still need to learn if they don't learn how to do it um then you can't own a business okay so you need to just get that in in mind so now in your chart here marcy you have the output hurting officer which is sin metal producing the pig which is the month of birth which is indirect wealth so that alone is already a good structure for owning a business the thing is you have a clash between the year and the hour which is both fires things both clashing into the month which obviously is the dilemma right so what does this deliver reflected in real life and how do you overcome it okay so i wouldn't say you're not suitable i'm saying you should overcome the dilemma between number one making an impact being that spiritual person making an impact making a difference and number two making a million dollars being successful being profitable you the the question is how do you marry these two very important very you know diverse uh perspective you know because some people think that making money is bad you know you can't be profitable because you want to make a difference so here's how i'm going to tell you to align your thoughts if you want to make a difference if you want to make an impact you've got to be able to make more money because the profit is what fuels your business to make bigger impact without that if you don't want to focus on profitability and business and pay yourself first you can't become better to help other people and therefore your business is going to be able to serve less people so to serve your spiritual goal of making more impact and making it meaningful you got to make money and be okay with that i keep saying this because the clash tells me that there is a dilemma internally all right that oh you know i'm going to be making an impact but i can't be rich because i'm a spiritual person no such thing if you're spiritual you're obligated to make money so that you're you are able to make more impact because what you know and what you have is good okay so remember this the first point the second point is this okay you have a structure of output producing wealth output producing wealth stuff which means that you need leverage in your business without leverage you don't have a company marcy you just have a big job you gotta have leverage okay so uh if you're doing everything yourself right you don't hire anyone you don't use anyone's time and resources you got no leverage then you just have a big job and that's why you get tired okay change this and number three because your most important star here is the output star right now the sim metal producing the wealth element and your month pillar i need you to think about this what is your secret sauce what is your awesome sauce to find and add so much more value than any of your other competitors out there you need to you need to be able to answer this question okay i can't answer this for you because i'm not you none no other people can answer this only you can if you can find a way to add more value than any other complete competitor out there consistently over time you will win okay so that's the truth all right and by the way we talk about truth and i'm sure you value the truth because you have to direct resource star in your channel you always want to know the truth and you seek the truth you're a truth seeker then why do you seek the truth because the truth sets you free right so here's the thing you must be true to yourself about where you are like where you really are in your business right now if you're not true to yourself where you really aren't your business you cannot change anything okay and remember to use your natural power which is earth dog which is your day pillar is persistence you do need unbelievable amount of persistence to pursue your vision vision is your hurting officer's style right the metal started producing the alpha so because for earth to produce metal it takes a lot to crack open the earth so i need you to have that unbelievable amount of persistence to pursue this vision oh by the way do you still have your vision after six years if not it's time to revisit that okay and next i need to tell you this okay now i'm just giving to points because that's how i read your channel i just wrote down some points for you today i hope this is serving you okay uh overall in your in your chart because earth is produced by flanked by two fire snakes so the earth becomes hard and when it hardens the energy becomes low here's the thing marcy write this down when your energy is low fear will take over your mind when your energy is low fear will take over your mind and that's when you're going to be scared of doing this and scared of expansion you feel like giving up and you know if you give up you're not gonna they will impact your community anymore so think about it is it because your energy is low if it is low well do what you need to do yoga or whatever practice you are increase back your energy when your energy is higher that's how you can overcome your fear okay now this is different for different people who has different structure i'm addressing marcy's chart this way because that's what she has if you look at her chart she has a fire snake and snake is a de that's why i use this approach to help her okay now the next thing is this right underneath marcy's chart you will see that there's the dog and dog is a friend star okay and this friend star it's going to assist her in also uh producing the yin metal okay which is the source of her wealth so i'm going to ask you marcy this important question can you actually list down five to ten people that you constantly hang out with you should because that's your metal your earth starts right below you so you should be hanging out with some people consistently besides your family member of course now next question rossi how many of these people are making 5 10 20 times more than you if none of them are marcy you need to change your peer group because you need good friend stars that produce these innovative ideas and and challenge to help you become better friend star okay that's how you oh by the way if you're learning partner this is how you use a french star right so i need you to do now you said you wanted honesty you you value truth so tell me are they making 5 10 20 times if not got to change your peer group and um i think the the barriers the the actual uh limitations of your business right now is you okay if you look at the earth pillar right now the earth the fire produces the earth earth becomes hard and it's very difficult to produce the metal so the chokehold right now is yourself right so you might say what's the chunk right okay i would i'm just making an assumption here looking at the chart it could be that you don't have a big enough margin right because uh judging on the chart everything is sort of climbing into that what wealth element right the snakes are clashing in earth is clashing it you know on all sides so maybe you're probably fearful to have a big enough margin and because you don't have a big enough margin you cannot succeed in business you know why because there are no room for mistakes when you have a big enough margin at least if you make some mistakes in your marketing and your you know whatever you're doing you've got some room to actually rectify it and make improvements and grow you need might i suggest at least minimum of 40 margin okay all right so by the way snake is uh number four for those of you who are reading um learning faster okay that's what you need and i would assume uh that you probably don't have enough financial skill sets or have clarity on financial skill sets right now um you gotta have great financial skill sets to actually know what is happening in your business and not just you know on your whims and fancies of being artistic about your work this skill set is necessary okay because you have output produced wealth and wealth is in your uh career palace so you need financial skill sets the second skill set you need is great marketing skill set now marketing today is much easier it's much easier to market today but harder to get results especially in a field that is quite common right like yoga but still it depends on skill sets and how do you change well based on your charm because you have a strong day pillar called earth dog i would say you need to change a little bit about your definition of self-esteem i would say let's rewrite this this way for yourself self-esteem for you would be the ability to get yourself to do difficult things and uh you know what i mean is like probably in your life you could have you might have so many people say good things about you you're smart you're clever you're beautiful you you're doing a great job and probably you won't believe it but when there's one person who say that you can't do something you go all out to prove them wrong so bring that energy back okay if you don't say you do what you do your naysayers are right use that approach to give yourself strength once again and get into momentum once you get into momentum your business will pick up and you will be on a winning streak again okay so how do you do that well i because your earth will sheet which is earth dog now it's like a big mountain very hard to move right so what do you what should we do okay suggestion like for example let's just say um no you know why some people give some fake laugh and then when a lot of fake laughs and then it leads to a real laugh so what you need to do is use your body a little bit more right be moving right so you're doing yoga which is good but you need to go places see people do it do practice in the open when you use physical movements more that will lead to more action okay so it's quite important that you do that and uh another point i made here is because you have resource staff flanking on year and an hour an hour represents ambition and drive so also because that represents thought itself i would need you to do a bit of um you know rewire your a bit of your the way you see things train yourself to look for what's right rc because by default because resource is always careful you know so they will look for what's wrong because it's resource help you survive so because you're always on survival mode you will look for what can go wrong so you need to train yourself to use the metal element which is to become optimistic blue for what is right in that situation okay all right so do that right so i've given you a couple of suggestions i know if you're taking notes but try that out okay and um yeah i also see that you're going through the luck pillar of wood rabbit and wood rabbit rabbit is you see rabbit combines with the dog and it also combines with the the pig which is your wealth star and so it's going to give you some dilemma right so don't worry the chart doesn't give you the limit sorry it puts you in a situation where i need to help you now to clarify certain things you may think that you can't increase your price why i say that because officer is restrictive okay so you and because it's combining with your wealth uh style so you probably think okay i can't increase my price on my yoga classes or whatever you're offering right now listen your classes are not expensive when you know write this down who is your real ideal client okay who is your real ideal client number two what do they fear most okay just these two things do some homework all right marcy it's not a magic thing i'm reading about the chart you know so uh do this homework right if you work these two things out and you really really know who your ideal customer is and what they fear most you literally will own your market okay i think really it's whatever you are are working on is basically um it's between what people desire most and what they fear most okay if you can understand that that rhythm you understand that rhythm you understand your market okay so um get your secret sauce that that that awesome sauce of yours add more value to anyone any other yoga practitioner in the market and and and add significant uh margin to what you're doing then you will succeed okay you know some people want convenience some people want status all right um you know people want different things right so what is your awesome source think about that right the awesome sauce in your world right now is that that it's whatever that you you add that intangible value right that value that goes way beyond what anybody can really measure in your world okay so it's your work right so every business owner has that it's different right i have my my own awesome sauce and you have your own awesome sauce that sets you apart so that's how you use your hurting officer's stuff right the ability to find a way to do way more for your clients your yoga students than anybody any other yoga practitioner out there and you got to maintain that okay and by the way here's something that i see that might need a little bit of uh um adjustment because your uh seoul palace is water tiger okay so there is a wealth star is there right your run waters your wealth start young water is the wealth star so i need to ask you this very important question here um how okay i'm asking the whole tribe try you guys are listening to me right now how many of you here would agree that you have an [ __ ] or a [ __ ] personality inside you right now how many of you have a romantic or a lover personality right you can have both right how many of you can admit that you're also an [ __ ] or a [ __ ] sometimes right so we have different people inside us but we are the same person all right now i need to ask you this question from marseilles but especially who which personality is running your business that's important okay so because if the wrong personality that you are you have right now is running the business then you like for example at home you might be a very sweet person you know very uh compassionate um you know very easy going but when you run the business you probably will have to be a bit more warrior-like uh a bit more profit driven and uh you know that that strong you know uh uh personality need to need to emerge that warrior warrior side of you need to emerge you can't run your business being like a mother teresa personality you know so think about that okay you do have that in you marcy you just need to bring that that you know strong uh personality that warrior uh princess nature out and that way you will be able to uh you know change your business okay so uh what else can i say here right okay let's talk about your wealth star right now since you are your rabbit block pillar is combining with the pig and it's also combining with the dog a triple a two-way combination i would think you would serve a better market if you have three different levels of offer in your business right now not just one maybe you know a small one and then a mid-level mid-range and a high-ticket item we're much easier for you to cover all range in your market right i don't know how it works in your coaching world maybe three months six months 12 months i'm not sure right think about that and you know and and bring your your potential customers on experience right most of your clients or and customers in this case here would be uh obviously your officer element by the way direct officer elements clients yeah for those who are learning parts they probably don't know what they need or want until they experience something different right and please don't do this survey thing in case your direct resource comes in say let's do a survey no survey is only good for accurate because it only reflects it's not accurate because it reflects what's in people's mind not in their hearts so don't waste time in stupid surveys right so you what you need is uh you need them to experience something right and and and you for yourself are so you gotta have the courage to take to continue the step if you have the courage without courage you will not take action on no matter how much knowledge you have okay without without courage so you gotta master some courage to take that step right so remember i go back to the basics ask yourself this question right to get the awesome sauce why should i why should anyone do business with you and not with someone else why should someone else use you as their yoga coach or you'll come to yoga center as opposed to someone else okay because a lot of people just talk about their process and not about the outcome so that's your awesome source why should they do it do the business with you all right so think about this a few shift in your thoughts can change your business by a few million dollars okay marcie you got to figure out your awesome source and do this articulate it clearly that's the same method above water clarity if you can articulate articulate this clearly i think you got a winner okay narrow cast your your your clients so you you get to um that smaller ideal client group because narrow down to exactly who your clients are the more narrow costs you have the more money you make okay and especially when you're able to articulate the exact outcome that you could create for your yoga clients all right so i hope that helps you and you find that this reading is useful for you and for those of you who are in the tribe who are listening i hope in some ways although this is not your chart but in some ways some of this information uh it's also helpful to you and for those of you who have some reflections on this and learned something do share your thoughts with me right here thank you so much you
2021-09-30 14:00
