RÉSULTATS : J'ai Lancé un Business Depuis Ma Chambre il y a 12 Mois

RÉSULTATS : J'ai Lancé un Business Depuis Ma Chambre il y a 12 Mois

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Now you know the turnover the profits of my jewelry brand in 2021 so a year after its launch is two it would have been too simple first let me explain to you how I got there and believe me you don't you wo n't regret it ok now it's a dream come true and it's before my eyes it's more than concrete I have 10 minutes left to release my video is it will be the official launch of my jewelry brand everything has to be be perfect I've been working on it for eight months and I have all my tasks in my notebook I haven't forgotten anything the export of the video has just finished its healthy the thumbnail is ready it's ok the title and the children of the video so worried I put a lot of extra to burn tunes who you are you might as well make money that this bridge the store's site after the descriptions of the jewels it's square the check out is simple intuitive with a final thoughtful conversion and that's good ok everything is in a hurry 6 p.m. tepco ok the video is online I leave you with shocked that on youtube and tell me what you think nickel his part and here it is the moment a little frustrating because everyone watching your video has no idea what that they think I'm getting hooked here are the first comments coming in people who are serious to you it makes you happy we're going to go see the rooms on the site plus it's pretty good it's going well what's that noise ah I see its order goals [ __ ] it's the case but I know where I'm going to check a media shot you're lying it's too heavy tamar I've already ordered but congratulations for the jewelry they look serious cali very red is coming not to order beautiful wait what no it's not possible we will call gaulle hello I had the same duration well will be soon but who also loves divine to let go and I just thought too many people ten months ago that there is a solution pleases mr connects on cows and there on the right their pack time which i have the v1 pack which cost e 30 euros ah no I'm not on a powerful age pack because eve of sabri do good listen to his part on the direct ship at 300 euros it doesn't matter and you know these two changes and this directly no I think it takes three days no you're kidding me l'yonne no I'm kidding hello thank you for your help in any case it's cool smart salary to walk again we're going to have a look at the site where there are jewelry out of stock stock or in fact the whole shop is out of stock so a little recap of the launch if I understand correctly we ran out of stock on the whole shop in 50 minutes which represents a total of 17 thousand euros generated in less than an hour I haven't received a single piece of jewelry yet ah I haven't yet told you why no piece of jewelry was ready at that time frankly I was in a hell of a mess because running out of stock runs out even with stock it's better going back three days when I received this call yes hello r could maybe after cashing feels better and so the brand launch relies on a put a misunderstanding it's dead and you send them to me all stocks by ups is normally in two three days i was going to receive and then i m I will take care of deliveries that day I understood the first rule in the creation of a business which is that I can count 100% only on people and believe me that I understand them well what boys lakers said to themselves what I'm serious already counting because I finished the intro you just saw and frankly it wasn't just a cakewalk I had a hard time but the result is cool and above all I think I managed to make people understand the complexity that it is to release a project like this the emotional lift that I experienced on launch day by launching the be lost project as beautiful as it is I kind of gave birth to what is called a baby is the bbc concept everything is beautiful everything is pink it's awesome it's m ignon but [ __ ] it takes a lot brother is the big difference with the real bbc that I can't put him in daycare that one anyway I go back on everything I had to manage and sacrifice for success of this brand of artisanal jewelry if you ever have not to capture it I must admit that I struggled to structure this video because it is now my job I spend my days and my nights on it for more than a year and a half and I could talk for three hours in a row without any problem so much this project taught me that it is from a personal professional point of view sexual not only I rested and I gave myself three objectives that I wanted achieve with this video my first objective is to pass on to you the lessons that I have learned to help you set up a project that works my second objective is to explain to you how I built this brand let's go back over the steps most important yours and that they are for me the real factors of success and of a project in 2022 and the third objective is to do all this by telling you anecdotes of phew jean nothing at one with a porn actress you will explode all it to get to the end of the video and to sell you an online organic eating program made in the saga well hold but obviously at the end of the video I will tell you how much to generate with this project because in reality I know very well that's all you care about i know you bro don't make it to me let's come back on june 6, 2020 7 months before the launch of the brand i had just talked to lucas about the idea is the first thing we have decided to do is find a brand name and a vision if we really want to push people to be lost what we can do but be lost the first time i heard pilot it resonated very strongly with me from from that moment I knew that we would be a real be lost it is the fourth business that I'm going up but it's the first time I've felt a brand name, a message and such a clear vision from the very first moment , it's certainly because everything we've experienced together and my own journey was ultra connected to what we wanted to convey with this brand but billups it meant much more to us than that with the case we were in a complicated period at that time for personal reasons and we said to ourselves this shitty situation is fine we will turn it around and make this brand our greatest strength and even the more we will inspire people to do it also to keep hope in the hard times is to learn to drive with it you'll say you're lost and that's normal get up get back together you and learn from this experience you have to learn to see life as a process what you go through does not determine how it ends they are stages each stage allows you to grow is developed rise to lose to learn and start again basically the message we wanted to get across is when you're up to your neck in shit well it's just one more reason not to lower your head a first success factor that I want to to share with you is that it was the first time creating something that I felt no doubt after reflection of course doubting an idea it's completely normal it's even my doubts and a decision it's too late when you make a decision it's no longer the time to doubt and it's time to act when I heard be lost for the first time I felt like it was falling from the sky like it was waiting deep inside us to come out from that moment there was zero doubt why because it came from the heart ok it's not the objectives let's talk about objective by launching the margin had two bouts result and I'll tell you give a technique to achieve your goals every time the first goal was to reach ten thousand subscribers on instagram bros this one o We haven't had time to write it that we've reached it so we're going to focus on the second to reach a turnover of 200 thousand euros in 2021 I'm already telling you we haven't done it two hundred thousand euros in turnover maybe we did more maybe we did less that we will see at the end my technique therefore consists of deconstructing the objective starting from the end situation so I imagine being at 200 thousand euros in turnover it goes down in the opposite direction by imagining the tasks that would have allowed me to get there basically you have to start from the end in my case I asked myself I said to myself how is it I calculated my turnover the equation is quite simple the turnover is equal to the traffic on the website times the conversion rate therefore the percentage of visitors who make a purchase times the average basket therefore the average value of each order on the site I give a very quick example if you bring ten thousand people to a site that you have a t at 1% conversion, that is to say that one person in a hundred buys and the average basket is 90 euros so the turnover 9000 euros to summarize here is what I had to focus on generating traffic and optimize the site to increase the conversion rate is the average basket we continue with the concrete to generate traffic there are several channels play the lists all in order of importance I will not go into details otherwise we will still be there tomorrow but know that 'we fully develop everything I quote to increase the conversion rate here are the pillars to use and to increase the average basket here is what we focused on now you have in front of you a kind of ighram organ of the brand and I tell you something 90% of the pillars you see represent only 10% of the brand's success, which does not mean that these combed pillars should not be developed, it just means that even if everything is perfect without the two pillars whose I'm talking it won't work after me by the way put me in comment the two pillars that you think that I think of and that really interests me for me the difference is created here the offer the brand universe if you create an irresistible offer and a universe powerful brand even without having ads incredible what you can already make a considerable place for yourself in your market let's start with the offer according to you what is that a gem no if our offer can be summed up in this believe me it worked not it's more it's an artisanal jewel made with the most valued material in terms of jewelery by Balinese craftsmen Balinese craftsmen have a history and expertise in jewelery which brings precision and a particularly advanced finish to the aesthetics of the jewel it is a jewel stored in France and for the French they arrive in 48 to 72 hours at home it is a jewel that never disappoints because we can send them for free if we do not like it and it arrives in a semi-velvet pouch with a special card for us to offer is always cool and in fact even after all these details I realized that this was still not what I was selling what we offer by Above all, it is a message of hope, strong values ​​and a vision that we transmit through our pieces we lived, therefore above all represents a feeling of belonging to the universe of be lost to this way of thinking that we share every day and that's all I've just quoted to you who represents the offer is there you're going to tell me but how can you talk about an offer without talking about the price and so on let's talk about it for those who have followed a little the development of the brand in 2021 you know that last September we increased the prices by 30% 30% it's huge to give you an idea the Cuban chain so this one went from 69 euros to 99 euros I was sorry to have to change the prices suddenly before talking to you about the result state of this change let me explain to you something that takes a lot to go through with my decisions even when it scares me very much in fact I think it's a matter of substance and attention from the moment I I did some introspection and I'm sure this change is there for the brand to help it develop and it's with the change it 's benevolent for me it can only be taken well if you have a business and your choice and is justified by excuses just to have a good conscience when your goal is just to take advantage of people and fill their pockets is not going to end with your decision going rather well for Franck but from the moment your choice it is sincerely justified by concrete and benevolent reasons go ahead, we made a change because eh, we weren't walking enough to invest in the marketing of be lost and increase our visibility and simply because with the quality of the products and of the service we pro ask the price devalue our offer it works from our craftsmen in fact there are no good or bad reasons there are just benevolent reasons and reasons for sons of p if I tell you that it is because in life it is it's exactly the same you can make a decision that may hurt someone but if it's to help them grow it's a benevolent reason whereas if you make fair choices to lower the other mouth here for me it sucks I had done a lot of history on a stadium to explain the change and it was very well taken but here it is because you are the ip is the last details also because I had thought a lot and I think there are a lot of small brands etc. went bankrupt because she didn't dare to do this kind of move and she thinks that standing out is offering lower price when not at all so after changing the prices we sold more and the conversion rate increased there is only one word to remember is consistency it is the consistency between its offer its brand universe and its price make sense I now answer the question that has been asked to me the most on instagram how did you find the craftsmen so actually very simple i went to google and i typed i want their manufactory hours ben ali wholesale jewelry producer in bali i found 33 i analyze them and i made comparisons s who work with the materials that I hate that they have good ethics their value and it is after this analysis I only had 5 left that really correspond to what I wanted I contacted them some by email others share whatsapp to test their responsiveness which took too long to respond 7 is dead and in the end I only had two left so he would have asked for jewelry symbols so said that I am testing that he would send me home to test products honestly one of the gods were much more ag able to than the other suddenly I'm leaning a bit towards him at first and then I said to myself wait anyway to receive the symbols like that you're looking at because limit if the unpleasant guy does the best quality low I'll always pass the quality before sympathy but i was lucky because when i received the jewelry the quality from the coolest producers was by far the best and that's how i ended up with only one producer on the 33 initially found the same evening after receiving the test jewels there was a real turning point it was 9 p.m. I was in my room I was working and I am writing to the producers who have made the best staff to tell them that the jewels are up is there I get a direct answer it's 9 p.m. here so 4 a.m. a broom and I say to myself but later he doesn't sleep the guy at 4 a.m. or what so I write to him is ask him why he works too he responds to me in a second to tell me that they get up at 3 a.m. to

work because he was able to concentrate better in the morning and then to spend time with his family from 5:30 a.m. no more begging it's the best confirmation you can give me to work with you no but it 's is a message from the universe the buzz of craftsmen who get up at 3 a.m. to work passively it could only work with me and suddenly it's with them that we've been working since the beginning and it's really nuggets and moreover when I thought of you telling me that I have changed with them every day for almost two years now watching them play on lacombe we are 24 hours a day discussing to develop the best products on the market now something that you asked me a lot and that I wanted to do also personally is to give them the floor so yesterday I wrote to them to tell them can you film yourself talking about your work is this what does be lost also mean to you? I deliberately gave no other indication because I wanted it to come from them from their feelings from their hearts so I received a little speech in return some lead shots they produce the jewelry and I edited it I wanted what he does oh all the same in tough wood whose four participants in china we don't dare to assemble there Sahrawis angry at the risks in charente as we drive don't amass to go there recently on the altar of profit who had already applied for this moo box no never can hailed the operation at cordial rate love hatchback talks about the place tokyo paris tumbled design final fantasy paris if there is way to fix sometimes the record levels falls credible as to how the belts and hassan berro world in boganda naulleau flu we see when modern rihanna to maintain the shona lowe harrison and royan because we have to do without authorizing the free belgium deserved gold this morning local time at I a pick up friends of the imam massacre are narrated from america and others as in paris street videos camille's mom conducted well cordially will avoid the word of a departure woman saddening a range with the ama and of flats daily or needs break the universe of marx and the universe in which you are going to immerse your audience we have worked a lot on it in terms of photos videos shades of colors contrast all these elements are the most important factors to reinforce the message support it make it credible and coherent the website was also part of marc's universe I spent thousands of hours dwelling on mini details I ended up knowing how to code in html more or less but I seriously progressed just by dint of groping during sleepless nights I took 0 lessons is frankly I come it's hot without wanting me so here I am I just want to thank yonne who is a friend childhood developers and who m a serious and for him as for you to make it short the goal of the brand universe is that when you watch the install the site an ad or anything that has been communicated by be lost then our objective ultimate is that you do n't even need to see be lost written to understand that it is only when you get to this stage then you have a faure brand universe is the most powerful element to create a good brand universe and reinforce its message I'm lucky because it's my favorite field of video I'm not going to lie to you but my knowledge of editing put me very well and above all they made me save a hell of a lot bundle of money because if I had to estimate the amount I would have earned as the idea has three lens for all the videos I made for be lost then the value of my work easily amounts to 80000 euros and it is therefore also what I was able to save so that the project sees the light of day it is one of the advantages not negligible that I have compared to the competition and I am aware that seeing all these holds of facts if transition and so on the video editing may seem complex at first sight but I swear to you that it is accessible to all and for you to prove it I created a small masterclass are for are free to deliver you some secrets and tips on video editing so if you're interested don't hesitate the link is in the d well I can't you can't I won't you present something so quickly in two seconds when I've been working on it for more than a year guys this master class is a huge project creating videos also a passion that I have had for more than ten years now that changed my life without its clearly I don't know what I would have become today it has certainly become my job but I don't feel it every time I go to the first 3 also the openness to my creativity that I express with a limitless tool without creative limits already because I can create what I but above all without broadcasting limit because by posting a video I can reach thousands of people have an impact inspired by people you motivate you make you laugh even sometimes not always very I try and on top everything is without time limit I have created unforgettable memories anchored for life so many quality videos like my trip to Iceland or Cuba it will follow me forever I recover murder the good memory every time I see these again videos and that's why I take the trouble to make this passion too I made the decision to want to pass it on it was close to my heart because I've been discovering it for years now through and that I would have liked to have had an expert who would guide me, whether it was when I started but also afterwards because things evolve very quickly and we will always discover new things the skill with which you come out takes on more value every day I have searched well and I know of no company that has never needed to communicate with video so whether it is to value you as an employee or even as a self-employed person you have a lot to gain from it it is currently but my as a person knowing how to manage social networks with shared knowledge an authentic image of your personality supporting your opinion or just doing tik tok dances it's still a huge opportunity and then even having to go to the third failed marriage your beautiful aunt huguette might as well leave with 500 euros to make a nice video that will make it look like bill of I put all my heart into this project so don't hesitate to take a look there is a launch offer for the first 100 people only so that will evolve quickly and above all, take a look at the site created by match.com and billups dot fr and you will directly see two powerful but completely different brand universes. t at the long-awaited moment the anecdote with the actress

in real life I don't know maybe you prefer to know my salary but still knew just after , good welcome to this small external office for this anecdote everything starts at 1 Tuesday in April 2021 an ordinary day in real life a little bit your eyes in front of my computer as usual but all of a sudden I have a little whim here it came on its own like that you have to know that with be lost at this moment there we already had several communication channels that were turning so the most facebook the seo and that's where I had the good idea of ​​wanting to test influence marketing yeah I have this problem sometimes of being hyper impulsive is especially to want absolutely everything tested which is not a problem in itself but it becomes a problem when it is expensive and you rush things in short the idea was to simply pay an influencer to talk about our jewelry but what influence hours I had no idea and frankly this I or there I woke up being hits and here I am rich you are stupid I forgot that in business the easy way does not exist so like a very naive guy I contacted an agency and I would have said listen I put the ball into influencer marketing what can you do with that he they understood this guy has a thousand balls to give us we will find a solution so they answer me good with 1000 euros honestly we don't have much because at one point it still costs more but we can still offer you this influence month always in my day where I was a good candidate to make a little con I repeat it let's go we leave with her the agency in 15 minutes he takes a contract question which is not the risk of change of decision obviously I sign it directly will there be more to go back the age of the halls or case what I did it on a whim he's nice a trust he shouldn't have but here it is the next day my stupid day is over i wake up on earth this time and i regret a stand what i did i literally regret not having analyzed the crowd more because marketing really influenced super complex for once is honest we knew it was it was screwed what but there was always a small hope that it would be at least profitable so we are still preparing a whole script to influence the questions they communicate on the good selling points are there it's time on the day she releases her promo in story is between August 5 promo by the way the script I'm not even talking about it slow food in q1 but I tell myself wait anyway 24 hours the time of the story to see if there are results or not good after an hour I understood that we could go to [ __ ] because it was a zero point misery in conversions literally I took a screen of the day we even got reimbursed in the face we were in negative after attention that we did not make a sale in fact I do not care because making sales is not the work of the influenced it is because I expect from her on the other hand are to vii generate traffic and there has n't been any either and that's what worries me but once again I hold myself 100% responsible for this failure because I just didn't take the time to do the things good if you really want to know who knows you can find out with the info I want to give next but frankly I have absolutely nothing against it but it's just that in a bus for me when you don't perform I don't see why that should know all the more if now we start to fight a little so that the professions of the influencer style become a little credible you see well I don't see why we should only have the benefits of this profession which is already idealized enough as it is so I specify I'm not saying that working with it does not work so far in my case d in my market it didn't work but maybe if you sell soap it can do it you see in short where on the other hand it's funny it's that good we take our failure of a mouth with lucas her same evening we have at a friend's house to eat we narrow between eating like that and we were just telling this story to another friend and when we mentioned the name of their bone fair the guy hit the Lombards because in did our quote knew her since she did reality TV when he told me that I confess I said to myself [ __ ] mathias dude the consistency really fell by the wayside but above all she has made a scene for adults with nikita bellucci whom I salute by the way I hope you are well calm is there I looked at which I said then as much it was not profitable but on the other hand it was very funny after thousand balls for the joke all the same that's all that to tell you it 's good to have ideas to have fads even but p take the time to analyze before going to the end of your actions it's super important if you actually miss this step you risk working for hours for in the end nothing not even learning is that's really the point problem so I told you this story while laughing because after the fact obviously it's always funnier but the reality is that managing a brand like this is very very heavy senen impression that I have every day I still spend my days m and night on it and I also flew aside where I have responsibilities and in the end my ambitions it costs me, however, the end of my social life for five days and after two days where I am full focus on the shutter for to make a good match all that for times doing eight hours of bus played like shit losing it having lost two days of partying then leaving the opening match or in the bus which looks a little at the results done with the shop and you actually realize that you did for five days and it brought absolutely nothing to the brand all that for even sometimes losing money in thoughtless actions so the bus hours after the match are a lot to think about I arrived in lausanne around 2 a.m. in states not possible to ask me man are you sure of yourself the walk to my house filled with doubts which take the top of the tears sign of mourning sports difficulty in breathing and open your eyes that that me happens to feel sometimes a lot of wools of sadness also no longer understand anything to sacrifice everything for my dreams for my ambitions and dying round that bach maybe it gets me nowhere in fact it's working nights days are stopped you always push and in the end maybe in fact I just push myself to the limit until I end up having the worst thought of my life maybe my month is right when she tells me to find a real job and not the reason and that's when I rap pelle de pourquoi chez ca quel projet est magnifique avec un vrai pote une amitié aussi forte que notre vision en est là pour pousser les gens à sortir de leur zone de confort a osé ce perdre à oser échoué et haouzi recommencer on a créé un projet qui nous touche vraiment parce qu'on a expérimenté ce qu'on transmet à notre communauté et on est convaincus de notre message changer sa perception de la check et oser prendre des risques sans les seuls moyens de réussir on a tous les deux envie de faire des choses bien de révolutionner le marché avec des bijoux qui se démarquent d'inspirer des milliers de personnes avec un message qui nous tient à coeur d'aider des artisans qui ont un savoir faire sous côtés en résumé on veut faire des choses de sorte à ce qu'elle a faim on puisse se dire on a fait les choses bien et on en est fier et pour finir on va parler tune comme je vous le dis en début de vidéo on s'est donné comme objectif de faire deux cent mille euros de chiffre d'affaires sur l'an née 2021 tout simplement parce que on a fait au préalable des calculs avec la vitesse de production assez limité qu'on a à cause de leurs tisane à c'est quand même un savoir faire c'est pas des machines qui travaillent donc forcément ça va pas aussi vite qu'on aimerait et vu qu'on est en rupture de stock la moitié du temps soit boutique grave mais du coup le maximum de vente ce qu'on a calculé était de 250000 euros est évidemment historique y aurait des bijoux qui allait moins bien marché donc on n'allait pas forcément écoulé tous tous les stocks avec les imprévus et c'était là on s'est dit que deux cent mille euros c'était bien on est arrivé donc non pas à deux cent mille euros de chiffre d'affaires mais bien à 199 1820 euros ça s'est joué à une commande merdes à ce que je veux dire c'est que si la boutique était aussi stock mois on aurait moins de problèmes avant elle est interdite celle ci je préfère ça non vrai c'est bien mais je vous avoue qu'on ait pas plus touchés que sa part ce chiffre je pense que pour certains c'est beaucoup pour d'autres c'est rien pour nous c'est juste bien qu personnellement je suis pas forcément plus fier que ça d'un point de vue financier même mon vrai voilà elle mais par contre là où je suis [ __ ] fier c'est un point de vue valeur est message de marque on est resté tout du long sur de l'artisanat on a aidé des gens on a construit quelque chose de mon avec une équipe du coup humainement c'est incroyable ce qu'on a vécu est aussi on a fait cinq meilleurs potes on sait toujours tout de vivre parce que dès qu'il ya des non-dits c'est le début de la fin et on s'est fait confiance à 200% on a été cohérent avec nous mêmes en a tenu nos promesses et c'est tout ça qu'on est fier au niveau des frais je vais pas vous mentir on est un petit problème à ce niveau là parce que la compta elle est allée moyal elle est moyenne à compter a les moyens nous rapaces météo mais en fait moi je comprends pas pourquoi tu dois commencer à faire une contades d ans un projet qui a pas encore de revenus oui moi c'est ça qui me renverse bears et après on parle de tête de faire des trucs mais tant que tu as pas un minimum d'argent je comprends pas pourquoi tu fais de la contrainte c'est parce que légalement tu as des petits problèmes mais évidemment je peux quand même vous donner une fourchette assez précises qui situe entre 130 et 140 mille euros de frais sur 2021 sans compter les impôts et tout ce qui va avec les petits problèmes de comptage des petits imprévus tu rappelles qui font mal ce qui fait du coût environ 70000 euros de bénéfices qui appartiennent donc à be lost nous on a décidé de réinvestir la quasi totalité de cette somme pour le développement de la marque en 2022 au niveau des salaires ans est reversée en 2021 dix mille euros en tout en fonction de nos pourcentage en gros on s'est payé nos voyages donc dix mille euros pour un an et demi de travail c'est en moyenne 9 heures par jour sept jours sur sept ça fait un salaire horaire de 2 euros par heure voilà 7 est content de ton salaire qu'on se bat le record du plus petit salaire dessus on va le record du plus petit salaire par rapport à la masse bondues ouais parce qu'on est vraiment nul on compterait pas en avant en vrai on ne veut pas faire les gars qui crachent sur l'argent si on pouvait se verser 1 million bien sûr qu'on le ferait à s'écrire mais ce qu'il faut comprendre c'est quand tu lances un business soit tu décides de te récompenser directement chaque centime que tu gagnes ou alors tu décides d'investir sur le long terme sur quelque chose de grand et qui marche vraiment sur la longueur quoi mais nous on a décidé de prendre cette voie là ce qu'il faut retenir de tout ça c'est qu'on ait deux meilleurs potes qui sans lancer dans le projet fou d'impact et des vies à travers une marque mm c'est que le début on fera toujours de notre mieux pour vous apporter un maximum de valeur propre je

2022-05-10 19:04

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