How to Start a YouTube Channel in 10 Steps (FOR BUSINESS OWNERS!)

How to Start a YouTube Channel in 10 Steps (FOR BUSINESS OWNERS!)

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There are a lot of videos on how to start a  YouTube channel and become a YouTuber. But   what about for those of us that have a business  and we wanna start a YouTube channel to market   that business, not become a YouTuber? What should  we be doing differently to set up our channel?  I wanna walk you through the steps that I recently  took client through to help you figure out the   right ways to set up your channel, what to do  first, what to invest in, and how to do all of   this the most efficient way possible because  you got other things to do in your business.  I'm Tara Wagner, Breakthrough coach and lifelong  entrepreneur. I help other entrepreneurs use a   holistic approach to business so they can  create profits they can depend on without   burning themselves out. If that sounds like your  jam, be sure to check out my free training on how  

you can do the same. Step 1  Okay, before you do anything on the platform,  anything at all, including setting up your   account. The first step that I want you to take  is to set your target. It's a lot like archery,   my husband and I took this hobby up this year  and what we learned is that it is harder than   you would realize to hit a little tiny target,  especially if you don't know how to aim for it.  In order to hit a target, you gotta know what  the target is. So for yourself, you gotta know,  

what's your goal here? What do you really want  from YouTube? What is your desired outcome? Is   it to make it big and be famous? Probably not.  Is it to market or sell something? Probably if   you're a small business. What is it for  you? And what are the details of that?   What would that look like in an ideal world? You might not know how to create that yet,   but if you at least know the target, you know  which way to aim, and you're gonna get a lot   closer than if you don't have a target at all. Comment below and let me know your number one   target or goal with starting a YouTube  channel. What are you really after? What  

are you hoping to be able to do for  your business by starting in YouTube?  Step 2 Step number two, before you   even set up your YouTube channel is to assess the  tools that you have versus the tools that you need   and get the ones that you need. Now, you can keep  this pretty low-key. You don't have to go all out.  When I got started, I started using a Canon 80D  because that's what I had on hand. I already had   this. It was something that I had personally. And  so I just kind of took it over for my business.  We then added a microphone. We use a RODE mic,  which allows me to get the microphone off of my  

clothing because I move a lot when I talk. And  so this way it doesn't rub and it puts it above   me. You can actually see it here, it puts it above  me so that I can pick up the best audio possible.  I got a couple lights. I got a newer ring light  I'll link all of these up below by the way.   But I got a newer ring light that I use quite  often. And in fact, I have it down below me most  

of the time because my new office has a big bright  window. And that is the best lighting that I have   found the weather doesn't always work out that way  though so it is nice to have some other lighting.  We also have some softboxes that I don't have  any B-roll of, but I will link those below as   well. Those are helpful if you do have more of a  studio with less natural light, that can really  

help set you up with some lighting, but that's if  you wanna go really extra, you don't have to have   all those things to start a really good channel. You could easily use a decent smartphone   and a window with some natural lighting on a good  day that doesn't have clouds going back and forth   over the sun. That, my friend, is the biggest pain  in the butt ever when you're trying to record.   But if you have those basic things,  that can definitely be enough.  In terms of editing. I don't do my editing. I  outsource that and my editor, I believe uses Adobe   Premiere. In the beginning, I did do my editing.  I started off with iMovie on the Mac and then  

went to Final Cut Pro also on a Mac. I recommend  that if you can outsource it, you should outsource   it. That is the biggest time investment  is actually the editing, not the creating,   but we'll get into that in just a minute. So, assess for yourself based on the quality  

of video that you're going to do, based on the  type of video that you're going to do. Do you have   the right tools? I, myself would actually love to  replace my Canon because it is heavy. I would love   to get a lightweight vlogging camera just because  it makes it so much easier to move around, but   I'm using what I got, cuz I got it. And so you can  definitely do the same. Assess for yourself, what   you have, what you need and what you wanna get. Step 3 

Step number three is to set up what you're gonna  basically be calling your studio. This is gonna   be where you record. Now for you, this might be  mobile. You might be recording on a job site or   out in public. Great. That's gonna be so much  easier, but if you do have a place that you're   gonna record, usually it's gonna be an office.  You may actually wanna spend a little bit of   time making it look professional and aligning it  with your brand. You are a business. You wanna   make sure that you look the part and that  you're gonna convey some modicum of trust   to the people who are watching that video. And if  you're doing this from your bathroom, that would  

be a really weird example. Don't do it from your  bathroom. But if you're doing it from a place that   is a mess or that doesn't really well describe  your brand or portray your brand. That could   be a problem. For instance, if you're an interior  designer, but you're doing it in a stark room that  

doesn't have any design to it, that's not gonna  be the best, right? You really wanna make sure   that your studio is set up to reflect your brand. Also, some things to consider when you're setting   up your studio is noise reduction. This room  actually echoes really badly, even with a rug   in it. So just recently I got these curtains to  hang that actually absorb some of the sound and   help a little bit, at least you can also do this  with pillows on the floor, blankets on the floor,   or you can get really fancy and get the foam egg  carts to put up on the wall to absorb some more   sound. Whatever you do, you wanna make sure that  you just have decent sound quality. That might  

mean getting a really good decent mic, whether  that's a boom mic like I have, or a lav mic or   even a podcast mic, or it means making sure that  you've got some sort of insulation. Also, keep   in mind. If you have a noisy outside area, you've  got dogs barking, you've got construction. That's   also something to consider when you're setting  up your studio or where you might set it up.  The other thing I would say is just to have some  visual interest, because obviously when you're   talking, people are going to be looking at you,  but they're also gonna be looking around at what's   behind you. So having something set up in the  office, maybe even changing up scenery, which is   not something that I do very often, cuz I do not  have the bandwidth for that, but changing camera   angle and showing different things in your office  and doing B roll, if you can't do a lot of that,   moving of the camera, as you're recording, all  of those things can add to visual interest and   just make sure that help to make sure that your  studio looks really good and again is on-brand. 

Step 4 So now you have your target, you have your tools,   you have your studio. Now we get to step number  four, which is to actually set up your YouTube   channel, setting up the account itself. When  you do this, the most important thing is to   think carefully about the email that you want  to use because you are gonna be locked into that   email. You cannot transfer this later on down the  road. So you can use your personal Gmail account.   You can use a Google workspace Gmail account, but  just keep in mind that it will be attached to that   email forever. And so if you don't wanna use one  versus the other, there are pros and cons to both.  

Me personally, I set it up through my personal  account, not realizing, not really thinking   about it. And now I don't use that personal  account, but all of my notifications go to it.   And anytime I'm logged into my business account,  I have to re-login, in my personal account to get   it, to switch over to the proper account when I'm  in the YouTube studio. You wouldn't think it would   be that hard, but it is a hassle every single  time. I wish that I had set it up differently.   But there are some advantages to not setting it  up differently. If you don't think you're gonna  

have that email address through Gmail all  the time. So just consider that carefully,   which one's gonna be the right fit for you. Now, everything else past just getting the   account, set up, pause that for now. And  we'll come back to that in a later step.  Step 5 Step five is to now choose   the right schedule for you. And what I'm talking  about here is your upload schedule. How often does  

it make sense for you to upload content? YouTube  is not going to punish you or reward you based on   frequency of content. They're gonna punish  you or reward you based on quality of content.   So how often can you make quality content? Is that  once a week, twice a week, twice a month, once a   month. There are successful channels out there  doing rate content once a month or even less,   even more sporadically than that, that are still  doing great because that content is good. People  

like to watch it, they share it, they engage  with it. That's what you wanna know for yourself.   What can you do? How often can you do it? The  only reason to consider doing something on a very   specific schedule is either for your audience  because it helps people to know what to expect   from you, but also for yourself to be able to  build your own self-discipline and to be able   to organize and structure your time better so that  it's not sporadic. It's not something that's just   throwing a wrench in your week. You can actually  plan for it, get into a rhythm and routine with it   and make it really efficient and productive. Comment below and let me know what you think   the best upload schedule for you would be,  would that be once a week, twice a week,   twice a month, once a month, or something else? Okay, we are halfway there. I know that this is  

a lot of work, but you know what? YouTube is worth  it if it's the right thing for your business. And   hopefully, by the way, you saw my last video to  make sure that this is the right thing for your   business. If not, you might wanna pause this,  watch that before you spend any more time,   or waste any time on something that  might not even be a good fit for you. 

Step #6 But if it is, let's move   into step number six, which is to map out your  content. As a business owner, you need to be   efficient and you can't be spending a lot of time  figuring things out. And a lot of time goes into   planning content. And a lot of the time that goes  into planning content is just getting into the   groove of planning. So if you can start to plan  out in a batch and create in a batch, this is  

gonna allow you to get really efficient, really  productive in a really short amount of time.  But it's also a lot to talk about. So I have  this video that will go through how to map   out a year's worth of content, including a  free spreadsheet that you can grab that will   help you lay all of this out for yourself and a  free document that will help you plan out each   individual piece of content in-depth as well. If you don't wanna watch that video, I'll give   you a brief synopsis of what this is about. First of all, you wanna map out your   pillars. This is the main categories of  topics you're gonna be talking about.   So this could be for instance, for myself, it's  mindset, it's systems, it's things like that. 

Next, you wanna survey your audience and ask for  questions or topics that they want to watch so   that you make sure you're creating content that  people actually want to see. And you start with   the most important content, the stuff you're gonna  be talking about a lot referring to a lot, or the   things that are the most popularly requested. Then you're just gonna fill out your   categories and get themed and figure out the  best way to lay it out in a year. But again,   this video will take you through that  spreadsheet all much more in-depth. 

Step #7 Step number seven is to get   your systems in place. Basically, you just need  to get organized so that you can be as efficient,   as productive as possible. The first part of  this is getting templates in place. Templates   like that and outlines so that you can make sure  that everything is well-organized. Templates like   email templates, maybe so that you can promote  these videos or social media templates so that   you can promote those maybe thumbnail templates  so that you can make that process easier as well.  You also need a template for your task workflow  to be able to organize the task of each video.  

The video is the task itself, but there are a  lot of subtasks related to getting a video out   from planning to recording, to editing,  to distribution, promotion. All of those   things have individual tasks. So if you wanna  watch this video, I'll walk you through how   I organize all of that within ClickUp. Or you  can take that same concept and create your own   based on the things that you are going to need  in order to create, produce, launch, promote   each individual video that you're creating. But definitely, before you start creating content,  

get templates in place because this will be a  time suck like no other, without some templates.  Step #8 Step number eight   is now to go back to your channel and finish  the setup, but be very strategic about it.   The reason that I have you wait to do this until  you've done this other work is because you wanna   make sure that the things you're about to set up  align with the work that you just did, some of   that's gonna be preliminary to help you figure out  what's gonna make the most sense in your setup. 

So let's go back to your setup and I'll walk  you through that now. Once you get it set up,   you're gonna get to this place where it'll  have you upload a picture and change your name,   don't worry about that right now.  Instead, go to create a channel,   that little button on that pop-up. This is gonna  walk you to your YouTube studio. And this is where   you can actually start to customize your channel.  So you wanna click on the channel customization,  

and then you wanna go up to branding.  This is where you can upload your image.   When you do upload an image, I want you to make  sure that it is on-brand. So this might be your   face and that's not a bad thing. This might be  your logo. Make sure, though, that it is something   that somebody can read. If it's a little teeny,  tiny icon, like on a phone or on the desktop,   you wanna make sure that it's something somebody  can actually see and understand it. So it's  

probably not gonna have a lot of words and you do  want it to be recognizable unless you have a brand   that the logo is going to be recognizable or is  recognizable, it's probably a better idea to use   your face. Since faces tend to be more memorable. Then you can click over into basic information   and set up your channel name. Now it's really  helpful with your channel name if you can include   a keyword, don't include it. If it's gonna look  clunky, but definitely include it if it's gonna   be helpful for people to identify your channel,  especially if your comment on another video,   you want them to say, Ooh, that might  be something that I might wanna look   at and click over to your channel. For example, when I started my channel  

was just Tara Wagner. When I added Tara Wagner  Coaching, I saw a huge increase in the engagement   and the subscribers on my channel because as I was  engaging in other videos, people could now see,   oh, Hey, this coach based on the videos I was  commenting on, it was a coach that they might   wanna get to know. And so they would click over  and start to follow me. If you have a way to do   that, whether it's your name and your title,  whether it's your name and your topic,   something that can make it stand out a  little bit more to the people that you   wanna stand out to. That's gonna be super helpful. In the description I would also encourage you to   include some keywords here because this tells  YouTube what your channel is about. And it also   helps your people to understand what  you're about. So letting them know,  

you know, here's what we do here. Here's  what we help you to do. Here's some ideas   of the type of content you might see here that  can be really helpful and other people knowing   whether or not they wanna subscribe to you. Once you do all of that, you can come back to   the branding tab and figure out your banner  image. Now, this can take some time just by   itself. And this might actually be something that  you wanna outsource, but if you're not, you wanna  

pay attention to a couple things. You wanna make  sure that the art that you're using is the right   size and that it's the right layout. So that  depending on where somebody is watching YouTube,   whether it's their mobile device, a desktop,  different size desktops, or the television,   your banner is going to make sense and not look  weird on any of those. So if you just go and   Google YouTube banner template, you're gonna  find this image right here, that you can right   click and download. And then you can pop over into  Canva search YouTube channel art, and it'll pull   up the right size that you need. I'm just gonna  use one of their templates to give you an example  

of the layout that would actually work. So you would design yours and then you   drag and drop that image over to see what that  image is gonna look like on different designs.   The majority of your image, you wanna make  sure that it fits within desktop minimum   and mobile. This is what's going to fit for the  majority of things. Anything outside of that  

is gonna be bonus. And so you might just have  it be all one color like this example, or you   might have it more like mine does where there is  some visual interest outside of the primary area.  One thing I do wanna add in terms of creating  your YouTube banner art or channel art   is you wanna make sure that you're keeping this  very simple, that you are not trying to stuff   too much in there, that it's not too busy and that  you're really letting people know what to expect   because if somebody finds your video, like just  in a YouTube search or suggested they watch it,   they're interested. They're gonna click over  to your channel. You wanna immediately let   them know here's what we're about. And here's  what you can expect in no uncertain terms and  

as simple as possible so that they can see if  this channel's the right fit for them or not.   You want them to be able to instantly say, say,  oh, this is for me and subscribe right away. And   they're not gonna do that if it's cluttery  or if it doesn't tell them anything at all.  Step #9 Step number nine,   I want you to schedule some time to improve three  specific skills. And I want you to schedule this   time because these skills are very important,  but they can be time-intensive. There will be   a learning curve to them. And it will take you  a little bit to get to the point where you feel  

proficient or even some level of mastery in it. The first skill that you wanna set aside, time   to master is YouTube Search Engine Optimization.  This can go very in-depth. This is really about   understanding which keywords to target for your  video. That will be based on the topic of the  

video, your channel, as well as the size of your  channel, how many subscribers you already have.   If you don't have a lot of subscribers,  it's gonna be hard to target bigger keywords   versus long-tail keywords that have a smaller  search pool. You'll also wanna learn how   to add those keywords as tags, how to create  descriptions that are gonna use those keywords   and so on. You even wanna make sure you're  using the keywords within the video itself.  There is a lot that can go into this,  but there's a lot of great videos from   experts on this topic. So set aside some time  an hour, two hours once a week, twice a week,  

maybe just a big chunk of time in the beginning to  do a lot of research and studying, create an SOP   on it and make sure you actually follow the advice  because the more you can target the search engine,   especially in the beginning, the faster you're  gonna see momentum in your channel's growth.  The second skill I want you to set aside time  to master is to be more engaging on video   or how to make a video that is more engaging.  So this is gonna be in part body language,   facial expressions, how you teach, how you  organize the content that you're talking about.   It could also have to do with your editing.  Animation, sounds, things that you might   have on screen that’s gonna help keep people's  attention. This is very important in part because   your energy's always gonna seem a little bit less  on video than it is in person. So you gotta really  

know how to put more into it. And in  part, because it's a distracting platform,   which means you're competing with a lot of other  things around your video, you wanna make sure that   your video really captures attention and holds it. But here's the other thing about this. You gotta   know your audience, you cannot go overboard on  this. You don't want your video, zinging and  

zapping and doing all kinds of crazy things if  that's not your audience or your topic or your   brand, you really gotta know who you're targeting,  what their attenion span is and what's enjoyable   to them because if you make a video that's  gonna drive them absolutely bonkers. Guess what?   They're not gonna come back for more. So really  take some time to understand again, your audience,   but understanding how to create great  content for that specific audience. 

And then the third skill is how to design great  thumbnails. And this is tricky, but it's probably   one of the most important things, your title and  your thumbnails are the thing that's gonna get   attention, it's gonna get people to click.  You don't want things that are clickbait.   Clickbait is I'm creating a thumbnail and a title  that has nothing to do with the actual video,   or it's a lie about the video. And it's just  something to get people to click, and then I'm   gonna bait and switch 'em and I'm gonna give 'em  something else inside the video. That's clickbait,  

you don't want that. You do want things that  are clicky, meaning the title is enticing.   It's curious, it's something that's gonna  say, Ooh, I wanna watch that. Ooh, what's   that about? Ooh, that might be helpful to me. The thumbnail's gonna be the same thing.   And most people are gonna see the  thumbnail before they see the title.   So you wanna make sure that the thumbnail  clearly describes what the video is about,   is also engaging or add something to the title  so the thumbnail could say something different,   not have the same keywords, not be the title, but  does need to compliment and still grab attention.  And again, it's gotta actually match  your brand and it's gotta match what your   ideal client wants to see in that thumbnail. So  if you are targeting 20-year-old men with cars  

versus 50-year-old women with grandkids, that  might be two very different thumbnail designs,   and you gotta make sure you are creating  one that's gonna get the click. I will say   this though when it comes to Canva thumbnails for  YouTube, don't rely on most of their designs. Most   of them are not very well optimized for YouTube,  in my experience, you wanna use something that has   bigger text, preferably you wanna put a face  on it. If you can, if you're comfortable with  

that and it matches your brand and you wanna make  sure that it's readable. If the thumbnail is very   small, if somebody were on the mobile app, could  they still read the text that's on that thumbnail?   If you've got a lot of small text or a lot of  texts or really busy thumbnail, that might not   be a good idea. And a lot of canvas can be that  way. So make sure that you're careful about that.  I actually recommend that you set up and create in  advance your own thumbnail designs so that people   can come to know your brand. They can see it and  know that that's your video. Your subscribers will   start to recognize it and you'll get more clicks  that way. This is what we did. We set up dozens   of thumbnails that we rotate through. This helps  us to keep it really simple because we're using   templates, but it's also making sure that we're  creating thumbnails that are still clickworthy. 

Oh, and one last thing, when it comes to thumbnail  design, if it is applicable to your content,   if you can show what the video is about versus  just telling what's what it's about. This might be   in facial expressions or images on the thumbnail,  that's also really helpful. Remember YouTube is a   visual platform so you really wanna visualize your  content as much as possible. Don't let that hold   you back from starting. Remember that these are  skills that you get to learn, which means in the   beginning, they're gonna be crappy and that's  okay cuz you can always go back and redo old   videos or update the thumbnails as you get better  with things and also done is better than perfect.   So getting the content out there, making sure  it's good content is better than making sure   it's perfect content that has all of the B roll  and the perfect thumbnails and all of that. 

These are skills that you need to develop over  time. So schedule the time. That's the only   thing you're doing in this step. Schedule  the time to do some learning around these   main skills so that your skills and your mastery  at YouTube marketing can get better over time.  Step #10 Okay, step number 10. This is the last step,  

but potentially the most important step. And  that is you need to promote the ever-loving   shizz out of your channel and your videos  do not expect YouTube to do it for you,   especially in the beginning, YouTube's gotta learn  what your channel's about. They've gotta learn,   who wants to watch your channel? Who should they  be recommending your videos to? They've gotta   understand all of these things about your channel.  And that takes time for the algorithm to kind   of see you pick you up and start promoting you  sometimes years. But here's what YouTube loves.   YouTube loves when you can keep people on their  channel. And if that means bringing people to the   platform, to keep them on the platform, that's  even better. So you wanna plan to promote the  

ever-loving shizz out of every one of your videos. This can be through email, post on other social   media platforms recommending it to other people  individually like, oh, Hey, we're having this   conversation. I've got a video on that. Let  me send you this way, texting it to people if   that's appropriate not spaming people obviously  commenting in Facebook groups or on forums again,   where it's appropriate, not being spammy,  obviously, but only if it's adding real value,   doing whatever you can do to promote it. The one thing you don't wanna do though,   is you don't wanna trade likes for likes or subs  for subs or views for views. You wanna make sure   that your video is getting liked subscribed by and  watched by your ideal client, because YouTube is   looking at that and saying, okay, this is the  type of person I should show these videos to.  

So if you're just trading views or trading  subscribers or trading likes with other people,   that's not gonna actually give  the data that YouTube needs   to make your channel to really put your  channel out there and make it grow.  So do not buy or trade any of those things,  but definitely promote so that you can get   your channel going. You can get the  ball rolling on it and then YouTube   will start picking up momentum over time. Oh my gosh. So that is basically like a crash   course in setting up a YouTube channel  specifically for businesses. There is   so much more that you could talk about with this.  There's so much more that you can learn about it.  

I definitely recommend you continue to learn about  it. There's a lot of great teachers out there on   this topic. I just wanted to give you something  simple that covers the bases to help you get   started. And so that you can make sure you get  started with efficiency and productivity in mind   so that you're not burning yourself out because  that's what we talk about here on this channel,   building a business that does not burn you  out. And if you wanna learn more about how I   help small business owners do that, make sure  you learn about my Healthy Hustle Approach.  My free class, How to Use a Holistic Approach  to Create a Profitable Business Without Burning   Yourself Out will show you the top three  mistakes small business owners are making   and introduce you to the approach and strategies  I teach within the Breakthrough Boss Inner Circle   to help you build reliable profits  working less than 40 hours a week. 

You can find the link to that free class in  the description below. If you found this video   helpful, will you please give it a thumbs up?  Because that helps me out a lot, fist bump in   the comments if you watch the whole thing, kudos,  that's a massive attention span you've got there,   and comment and let me know what your biggest  takeaway was or what you’re most excited about   or any other tips that you might have for other  people. Then make sure you watch these videos   also on running a YouTube channel. Thank you for  watching this one. I will see you in the next one.

2022-05-02 08:44

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