How to Find Trending Products in 2021 | Jeremy Gutsche of Trend Hunter
so the concept of trying to find an idea that has lasting power is that you are trying to find several examples that all illustrate a cluster of opportunity and that's very different than looking at just one teeny tiny little idea which might work or not work or a giant mega trend which everyone sort of knows about hey founder fam nathan chan here ceo publisher of founder magazine welcome back to another founder interview if you are new to this channel you know what to do make sure you hit subscribe we have some of the best content out there for entrepreneurs working so hard to find incredible founders to interview how-to videos behind the scenes you name it make sure you hit the like button to give us more views like we need the views as well and uh leave a comment below we'd love to hear your thoughts so let's talk about today's guest his name's jeremy gucci and he's the founder of a company called trend hunter they are the number one trend spotting firm in the world their website gets like over a billion views a year it is crazy and i'm gonna talk to him around how do you find a trending business idea how do you find something that's hot how do you find something that has lasting power and how do you know whether the trend has gone or it's just coming up so if you want to start a business you want to know how to find great ideas you want to know how to find winning business ideas jeremy is the person to speak to he's done over 10 000 plus projects like he's done like advisory for a lot of big fortune 500 companies some of the stuff he's done is incredible you do not want to miss this episode all right let's jump in jeremy thanks so much for taking the time to speak with me today the first question uh that i ask everyone that comes on is uh how did you get your job well you know i was always an entrepreneur at heart and it's so tough to figure out what your little idea is so as a kid i was always trying this and then you know every possible little kid business you could imagine and eventually you can't pick you become a corporate innovator started working for a bank i made them a billion dollar business which sounds good but i didn't find my idea i was getting so frustrated so in 2005 which was before youtube and before facebook i taught myself to code and i coded up trend hunter as a place for people to share business ideas and truthfully i thought maybe my new idea will come from some trend hunter in australia like yourself or someone in south america asia i don't know and what i didn't expect was that being so early in that crowd source world we really grew quickly and there were so many people looking for ideas that traffic went from thousands to millions to billions and we didn't have the way to monetize that but you know i was a a research guy an innovation guy in the in the bank from the past so i knew what people or big corporations needed so when we turned it into a research business suddenly we could use this platform to be about 20 times faster for market research so now we've done about 10 000 projects for every major brand disney samsung nasa red bull just pick a brand we've probably done something for them and it's been really fun because i didn't in some ways pick my idea now i just help other people find their idea yeah wow crazy that's such a cool story so at founder you know we're really trying to democratize entrepreneurial education and we're producing a lot of content around how to start or grow a business and pretty much like one of the number one places that we send people to when people say like i don't have inspiration or i i want to start a business but i'm not sure like what what's where to go we always say one of the places in all of our resources always is like go to trend hunter um so it's it's really cool um to be speaking with you and and i'd love to delve a little deeper around kind of the idea of finding trending business ideas you know how do you know if something will work how do you know if it's too late and all of that so um where would you like to start jeremy well i guess um you know what i well recently i put out a book called create the future which kind of the answer is part of that question and what i sort of tackled and create the future is this idea that is is interesting and that we get caught on the path that we're on and there's a term path dependency it goes back to the 1950s but it sort of explains why it's difficult to take the entrepreneurial leap and what you need to figure out because what happens is that you get so comfortable and maybe successful at whatever it is that you're doing that everything else you look at seems awkward and clumsy and weird it doesn't seem like it's the the right fit and so i think a big part of finding your entrepreneurial world is to recognize that you have so much great potential within your grasp but the the problem is that you're so easily tempted to just stay with whatever job whatever career that you have so recognize that those new ideas when you're first starting out they are clumsy they are awkward and all great innovations have always been a little bit off the beaten path you know what what's really interesting about trend hunter is there's some really good stuff on there like some really cool innovative ideas and these are essentially crowd source where people are sharing their idea why do people share it well people all around the world like you are you know interested in ideas and trying to figure out what's next and we find that a lot of people like that social currency of being the person in the know so they want to hunt and find ideas before their buddies others are the entrepreneurs the pr companies the brands the the actual innovators who want to get the idea out about their product um and and you know at the end of the day it's a little bit different to be someone that's really interested in the business idea and if you go to a lot of websites they'll sort of cover hey this company launched model xyz but at trend hunter we're very much looking for the idea so when you go to trender.com you'll see the title wouldn't say track launches new electric bike that is 3x1 that would be the normal title on a bike website but we would be saying uh ecoelectric bikes and that's sort of step one so you look at the front page and you see all of these ideas but the second part is when you click into that ecoelectric bike it will show you not computer selected but human selected similar products or ideas ecoelectric scooters ecoelectric hybrids ecoelectric mopeds and what we're actually trying to do is study your journey as a person that's seeking ideas and also just get you excited by all the related concepts out there so when it gets back to your question about why do people contribute well part of it is you're in this place where you're discovering ideas maybe sharing being excited and then suddenly you realize oh they're missing you know this this one thing i got to get it in there and so then people contribute and you know we don't need a lot of people contributing at the end of the day we've had a couple hundred thousand sign up but even just a small number of people who are really excited account for the majority of the content and then half of our work is not really getting the content but studying how people interact with it what is the crowd really interested in and i'm curious as well like you know trend hunter is a great place to go to to find and source and curate ideas for a potential business but at the same time what kind of things should people people be thinking about when it comes to finding a you know a hot business idea or a trending business idea besides going to trend hunter like do you have a process that you could share with people yeah so i think that people use the word trend in a way that sort of ruins it because it can mean everything from what's trending this hour on twitter which is whatever donald trump has last complained about to all the way at the other end maybe a giant mega trend that everyone in the world already knows about so there's a pretty big range and what you're actually looking for to find an entrepreneurial sweet spot is a cluster of several ideas a consumer insight would be the marketer's term but we would look at it as an example where you see several ideas that are similar that people are liking that kind of suggest there might be something more there so if i gave you an example if we rewind around i don't know two decades and you saw the first red bull or monster energy drink you would see a caffeinated beverage that's one idea maybe it's interesting maybe it's not but then if you also saw caffeinated potato chips and you saw caffeinated chocolate and you saw caffeinated something else you might look at them and realize well wait there's something here like what is it that people really want maybe it's an alternative to coffee because maybe they don't like coffee maybe it's a different age demographic of younger people who haven't gotten into it or maybe it's telling you about a time-crunched culture where people are doing anything to get an energy hit so the concept of trying to find an idea that has lasting power is that you are trying to find several examples that all illustrate a cluster of opportunity and that's very different than looking at just one teeny tiny little idea which might work or not work or a giant mega trend which everyone sort of knows about yeah that's a really interesting point because yeah trends is a hot word and it's a hot idea but at the same time you don't want something like for example you know hoverboard right that's that's just over saturated right that it was an extremely trending product but as fast as it came it went down just as fast right you want to find somewhere where it's like it's an up-and-comer or what you call like it has lasting power but it's not so much like mass market so how do you work that out well a trend enter our method is uh and if you visit the website it's free so i'm not selling you anything but it's this idea of we look for related patterns where we could find six to ten examples of something that that seem to be related but new and then we would actually try to test that using our website to see what's interesting and what's not and if you're navigating the site you'll see all of our stats we kind of expose you know what's out there but if you were not using trend hunter and you're generally looking around the world you're looking for a pattern when where do you see more than just one thing that seems to be clueing you into something else that's new and and it's an interesting period to even bring a lot of this up because what has happened in this covid period is that people around the world have spent a year working from home and not able to do all the things they want that's caused the reshuffling of the deck of which companies are in the lead it's changed our market and perceptions and consumer interests it's sort of leveled the playing field and once we emerge and we're back out able to fully resume our lives around the world what you'll find is that there's companies that are gone companies that are new and consumers everywhere that changed what they're interested in so a time period like this is really interesting because chaos can seem intimidating but it actually creates enormous opportunity because of the amount of consumer needs that have changed and so if you look historically at time periods of chaos you'll find some of the most iconic companies were starting so if i look at global economic recessions in those time periods you would find disney cnn hyatt apple burger king fortune magazine uber venmo airbnb and i could go on and on this is kind of my background i study chaos and write about it but the point would be that those companies didn't start randomly coincidentally because it was a recession they were successful because in those time periods people reevaluate what's important maybe they're looking to save money maybe they're looking for a different option maybe their lives have have sort of changed so we're about to enter in 2021 what i would say will be one of the most interesting land grabs of opportunity a window of opportunity for you to find that business idea that could be so right for what you're interested in once you've found an idea something that looks and appears to have lasting power it has you know like you said maybe a pattern of of you know five to six similar type variations of the product or or you know service like how do you know if you're onto something what like is it is it just go you know lean startup you know like what do you recommend yeah i mean that's going to depend on the idea that you're coming up with but what i would say is that now compared to any other time period in history you're also able to test your idea in a way that's very rapid the mega trend on trend hunter that we use to describe this current period is is called instant entrepreneurship and it's this idea that you could instantly become an entrepreneur if my little niece comes up with an idea for a little plastic uh dinosaur she sorry she could actually go to thing first get a 3d printed prototype she could go to wix and for free in half an hour make a beautiful website she could go to kickstarter and sell the product before it's ready so it's going to be different for whatever your product is but things like kickstarter all sorts of market testing platforms up there give you the potential to actually try something to even see if you could sell a service or idea before it's ready how do you know when an idea has hit market saturation like a fidget spinner like a hoverboard where it's just too crowded um you know like the coffee scrub that seems like it's overcrowded like you know i'm going with this right sure yeah i think a lot of that is about looking at how many competitors there are and then trying to understand if you feel you can make a niche there's a really unique um disadvantage of our very rapid culture for an entrepreneur which is that it's very easy for ideas to be copied and it's very easy for things to run amok because of it if i give the example of those shareable bikes uh there were so many companies that started competing in the shareable bike market that pretty soon there are a whole bunch of billionaires in china that started jumping into the market and if you look for bike graveyard and google images you can see pictures from outer space aerial photos of these dumping grounds in china that have not thousands of bikes but like millions of bikes just stacked and it look they look like lavender fields from from from an aerial view because so many of these bikes were over produced that will never be ridden because so much money jumped into the market right away so i'd say when you're coming up with your idea you really want to see if you can make something where you don't feel like there's too many competitors you're making something interesting to a specific group of people and that's the sort of quote that i would use how do you be irresistible to a specific group of people because if i know i could make something that's useful for a small enough group that i could actually find reach and sell to then i could start to build my business get some potential and actually you know monetize something without feeling like i'm getting into a market where i'm just too late into the business so that's going to be different for every market that you look at but i but i do think you want to try and find a way where you're not appealing to the whole world because then you could be competing against the whole world but maybe find something that's a bit contained where you feel you can win sometimes you know vcs they talk about tam total addressable market and they want a big big market what's your take there well you'll also find a number of vcs who will you know talk about how the the pitch that they don't want to hear is for someone to walk in saying ah it's a 10 trillion dollar market and i need just 0.1 and then we'll have millions of dollars like there's a double-sided part to that um and i also think that it can be overly exciting to think that you're going to go get venture capital money but there's risk inherent to that too there's a stat that the average unicorn company in a billion dollar evaluation the founder is worth 50 million dollars and and that when i first saw that i was pretty shocked in a sad way for the entrepreneur in a way because it just shows you how much of a company gets gobbled up every time you do another round of venture capital funding so i think it's useful to try and think about how far you can push your minimum viable product your small addressable market that group you can be irresistible to and and i think that there's this over glamorization of quitting your job taking the big leap and going out to get the big vc funding and you know then it works or it doesn't i mean maybe this is me being a canadian and that's the american way and it feels too risky to me but i know with myself and trent hunter i actually just started working away at building trend hunter while i was still running innovation at the bank so i would you know do my day job come home and code in the night and code in the weekends and i went about a year and a half before i actually took the leap and i even hired my first hire before i left the company i was working at because i thought well i could get a student to be a writer an editor or a new graduate and then uh they could run it and i could just work on developing it because i still have the safety of my bank job and so i took a very different approach to it and generally when i'm talking to people thinking who are thinking about what they want to found i i sort of sort of caution people to make sure they feel like it's right or find the ways to test something before you feel like you have to take that big leap you know if you feel ready and you're ready cool you're ready but if you're not and you're thinking about it there's a lot of ways to start working on your idea without having to quit your job yeah i agree 110 i've always said and this is the way i did it with founder i said uh i need six months of runway for my own personal like rent and living expenses and then i'll give it a good crack for 12 months and just see what happens but like yeah and just yeah same same philosophy around bootstrapping um yeah proud bootstrapper as well okay awesome so i'm curious what your take is around copying right because many people would look at trend hunter and they'll go that's a good idea i'm just going to copy it um what's your take well i think at the uh you know when it comes to the big world we're in there are business models that can work that are effectively looking at something in one country and then thinking about what you bring to another country and uh i did spend a lot of my time touring different countries when i was 20 21 22 just trying to see if i could get an idea that i could bring back to my to my home country now that again could be different based on the industry you're looking at if i use my personal experience with trend hunter along the way we really just made a business model of giving away as much as possible and then being selective about where we monetize what it is we do and so because of that because we give our trend room a lot of our trend reports for free and our content for free and our dashboards for free our assessments for free what has happened is it sort of made it uninteresting for someone to really try to compete and it's allowed us to grow because we've cast a much wider net but then we're selective of where do we actually monetize and so we usually are only really monetizing when we have something big that we're selling a big a big fortune 500 brand that is able to pay a larger check and maybe for something more consultative so that's what we've sort of latched on to and we've taken the approach of just trying to give things away for free so answering my own experience that's sort of how i've thought about dealing with it is that you can give away more for free and then you're not worried about someone copying you but then from the reverse could you find another idea to copy i do think that there's times where you could look at what something's doing someone is doing in another country or you could look at something someone's doing where you can see the flaws in it and you feel like you could do it better and using this particular service feels almost irritating to you maybe you have a way to just do it better so it's a really interesting idea um around the idea of copying and the reason i ask that is because a lot of people you know they say i say they want to start a business but they haven't come up with a good enough idea yet and then they might see you know they had an idea or they've made that claim to it staking the ground then oh somebody else has already done it okay now i need to think of something else and they can't think up a good enough idea and this idea of something it's got to be unique and i'd love to explore that a little more with you especially because like you know you're an advisor to over 400 brands billionaires ceos ranging from victoria's secret coca-cola like impressive stuff so you would come across this right where there there's perhaps a an idea or trending product or service that is out there but are you advising usually to tweak it a little or so there's a couple ways to look at that so first of all there are examples where you could see an idea that's successful in one market and maybe you could bring that to another and that's something that exists in easily and probably 99 of business ideas you see a really neat cafe that's paired with a restaurant that's paired with a coffee shop it's also a bookstore and it's in milan great you could bring that to melbourne or perth or wherever it might be and you're not even competing against them but that idea could inspire you in a way that you you could expand on but the uh the way that we look at hunting trends when you're trying to get an idea that is maybe at a different scale so for example for a larger company or something that you want to take international you can look at other ideas to try to find the patterns of what's interesting about them and in that case i might not look at your idea and think it's something i want to copy exactly but i might see five or six ideas that are sort of similar and i really want to unearth why are these things being successful and if i really push myself on why is that successful then it could actually lead me to an idea that might be even better the third thing that you could do in looking at the other ideas in the market is find out what what is wrong with them and you might have a favorite business a favorite service a favorite product uh but there's something that still irks you about that and maybe that could lead you to your iteration that that becomes your your new take on something one thing that i've learned as well when it comes to uh ideas or trends is when you look at a product or a service you can always differentiate it by changing a dimension so i make no credit to this this is somewhat something that um one of our instructors uh greta van real taught me where basically you can change a dimension of something whether it's the design perhaps it's the way the product is sold like there's many different ways that you can change how that product or value proposition is perceived what is your take on that like even just changing it slightly yeah so i do there's actually there's a series of six patterns that we use on trend hunter and you can find them when you sort of navigate through our menus they appear in a lot of different places but it's the idea that as you look at a product there are a number of different ways you can think to evolve it that are uh patterns that tend to be successful over time so for example convergence how could you combine this product with something else divergence how might you do the opposite of this product uh cert cyclicality which is the idea that maybe there's a retro or a generational twist that they allow you to interpret it in a different way a redirection which is almost like a surprise how do you take this product but cause a new element of it that's completely surprising to a person and and the last would be reduction how do i dramatically simplify this take this product or idea and remove layers make it simple make it less cluttered make it more specific to a specific end user so there's there's different methods you can use to look at an idea and think about how you would specifically iterate it that had consistently worked over time to help people unlock all sorts of different products and markets okay so i'm curious you said that you've worked on over 10 000 projects and this is north korean for enterprise fortune 500 what are the kinds of like projects or anything notable that you'd love to kind of tell us about or maybe even talk us through that process of how you've helped some of these big companies like massive massive massive companies innovate sure so uh in toronto trenhanter has about 80 people that are uh paired with all sorts of different brands and our platform allows us to do market research about 20 times faster for 10 the price so the concept would be you work in red bull and you want to figure out if there's a way to target females with an aggressive sport an aggressively competitive sport sort of like a tough mudder or something like that but you want to try and tap into that female competitive spirit so we would work with your team and on a monthly basis we would do a new project a new deep dive continually helping you figure out maybe that project or whatever the next one is so if you said that was what you were diving into our researchers in that given month might find for someone at red bull all of the different examples of hyper competitive female sports over the top female sports around the world they can the psychology that's driving that the success levels what's working what's not and then as that's presented to our clients it would be presented in a workshop and they would think through different ways to twist and turn on what really stood out in that meeting they might say oh i really liked this um you know particular angle of female competition that was really unique i never thought of that can we dive into that and take a different layer and we would do this again and again and again and we have a lot of really cool wins that have happened some of them have turned into billion dollar products but there's not too much we're always uh you know allowed to talk about because you're working with the strategy teams on on what's next but we helped nasa prototype the journey to mars we helped the chicago tribune go from bankruptcy to most profitable paper in the us uh and we've got to work on a lot of new product launches for for all sorts of cool brands so uh sometimes i wish i could tell more about what's in the pipeline but for me i'm really living my dream job to just be working with all these brands knowing what they're working on that doesn't come out for the next couple of years wow that's crazy so like i have to ask like delve a little deeper on at least one like the chicago tribune like what did you guys specifically do how did you get that on track you obviously changed the positioning of the paper so i had worked with tony hunter who was the uh publisher back uh about a decade ago i'd written a bestseller called exploiting chaos in 2008 and it was about how chaos creates opportunity kind of along the themes we've talked about and what happened is i started getting invited by ceos because the market went really chaotic in 2009 there was a financial crisis and i would help one and then all sudden they would ask for me or they would refer me and i'd get to help another another another so that led me to some really interesting career scenarios for the tribune we'd first worked with tony hunter when he was publisher in order to help him go digital that was easy that was right in our wheelhouse but the interesting thing is one day about four years after that transformation he gets the phone call and he's the publisher and the phone call is we want you to be ceo but but that's kind of weird because he wasn't ready to be ceo i mean it's a different job leap but he's excited in a way and they said great we want you to be ceo then we want you to lay off 20 of the staff and then we want you to declare bankruptcy and sell more ads well that sounds like a terrible job i gotta fire my friends declare bankruptcy i'm the fall guy like why would you want to take that but at the same time you know this is the job he'd put put 26 years of his life into so it was irresistible he couldn't he couldn't not do it but then in that process he pushed really really hard uh trying to think about how to turn the team around so there were a bunch of things we did on their culture there were posters all over you know things like culture and strategy for breakfast there were town halls where you would bring everyone together and involve them and co-create in the future but then there are also hackathons that we would run where we would take the different teams and use our patterns of opportunity as an example to have them iterate again and again and again how might you rethink what it is that we're doing so if i give you a couple examples one of the things that was happening in the media is that every newspaper that was trying to survive was shrinking the paper size they're all getting smaller and smaller and smaller and smaller thinner thinner thinner thinner the example pattern of divergence which we talked about is that you do the opposite of what people are doing so if everybody else is making their newspaper smaller and smaller and smaller i get the economics of it i get that's how you fight digital but if everyone does that what if you do the opposite so they started making a tribune paper that was way thicker than it ever had before it costs more however the point is if you like news about chicago if you want to know about the chicago cubs well now there's only one newspaper you care about because all the others got tiny and only one matters so everyone started switching over and uh starting to use the tribune so it crushes your competitors you do better the next pattern i'll talk about that's interesting in their scenario would be reduction so reduction is when you really boil it down what do you really do who's your customer actually what do they really really want from you and if you think about a newspaper you sort of think the end customer is the reader but the reader doesn't really pay for the revenues the revenues come from the advertisers and there's big advertisers like mercedes benz and american express and there's the little guys the local advertisers the local ones actually pay way more and they account for the margin of a newspaper business but the point is the local ads are also the worst because if you take a look at them they're little businesses that don't know how to advertise so they have terrible ad campaigns and their ads in the newspapers say buy more stuff we need you to buy our stuff like they're just not good so the takeaway for the chicago tribune was well if we use the pattern of reduction and we think of that as our customer and we think about what they really need well they need marketing strategy so what if instead of just selling them ad space we sort of make it a little bit different where we're actually trying to give them like a cmo like marketing services to make them better so that's what they did and lo and behold that ended up being their big opportunity of profit and success and that caused them to go from bankruptcy to being one of the most profitable the number one most profitable news organization in america within a small number of years yeah wow that's impressive man i could talk to you all day we have to work towards wrapping up um i'd love to talk about your latest book um what compelled you to write it so the newest book is create the future and it's actually a double-sided book so on one side it's create the future and on the other side it's the innovation handbook which is a rewrite the site two of my first book ever exploiting chaos and uh it's half pictures so you know it's good but really what i wanted to do is make like a textbook of innovation and change and take all these lessons that i've learned from working with hundreds of different brands now and sort of put in their lessons so people say oh innovation you've got to go change and you've got to be ready to fail okay cool but how show me how like i'm convinced just give me the tactics so in that example the book is loaded with the tactics so failure okay well here's what others do and in adidas they host a project funeral to celebrate your project that didn't work at staples our client will give you a written permission slip to fail that means go try again we believe that you know in you for what you're doing at the bbc they put a gambling fund in and ideas that fail the normal screening process could still qualify for gambling fun money but the point is we've been gathering hundreds and hundreds of these tactics and i've learned a lot from them but i really wanted to make a resource that had them all there so that people could really figure out how do you make innovation and change actually happen i'm really curious as well innovation it's an interesting word right like um from my perspective when i think of innovation i more think of big business and disrupting and change but then there's the other side of it where you know you can have innovation uh within very very small businesses too or even as just as an individual i'm curious like from for the for the people that would be watching this now majority of our audience uh early stage startup founders people looking to you know start a business or they might be working on something right now or they might have launched it recently what advice would you have for them when it comes to innovation for me innovation is the buzzword for creativity and coming up with new ideas and i think that the simplest way that i would put it is that there's a misnomer that innovation is this unattainable big thing that's happening in a certain department at apple but really it's about coming up with new products ideas services or just a different way of doing things and people build it up to be some big complicated thing but actually it's as simple as trying the same thing that's happened for years and years in a slightly different way and what's unique about it is because it's sort of blown up to be this weird thing people don't really uh invest their time into getting to be a better innovator but the end of the day it's not a creative fluffy thing it's a science and there's all sorts of tactics and tools and techniques that you can do to help yourself get better and actually coming up with these ideas and refining them so i would invest your own personal effort into actually trying to learn these tactics and techniques so that you're more likely to succeed and so that your product is just that much better which could be all that it takes to get you to your next level i love it um what about the balance though because innovation ideas that's the fun that's the sexy stuff but then you've got your business as usual and you've got to keep the wheels turning you've got to keep the oxygen coming in how do you know that how do you work at that balance well i would sort of argue that innovation can be broad and it's trying to make that day-to-day also more efficient and one of the weaknesses that sometimes hits an entrepreneur is this feeling that no i don't need innovation i'm in an implementation phase i just need to figure out how to scale and and and that's quite a trap our motto at trent hunter little trademark model used to be find better ideas faster and and why i thought that was an interesting motto to try and think about is because it's so easy to think no i have an idea i'm just trying to get it out there it's like yeah i'm just trying to make a better idea you know had a good idea for a smartphone blackberry palm pilot but apple made it just a little bit better and then they didn't have to sell it sold itself so you could always tweak your product to be better and innovation doesn't just have to be about the product it can be smarter ways to going to market motivating your team thinking about all the things to basically improve your business by adapting and in a time period of now the chaos that we're in well all those tactics and tools could really be helpful yeah i agree it's um it's yeah it's one of those things where it's a mindset shift right absolutely it's a sort of continual improvement but but it's also one that's uh sort of ripe for this time period that we're in today yeah i agree so much opportunity right now okay so um yeah look uh we'll work towards wrapping up jeremy this has been a fantastic conversation really enjoyed talking with you been so generous with your time two last questions one any final words of wisdom that you'd like to share with our audience of early stage startup founders and then two where's the best place people can find out about more of your work at uh you know trend hunter or create the future or any of your other books or i know you have conferences you have all sorts of things going on well the simplest thing i would say is that you're capable of more than you think so the question is what other opportunity you have that's so close within your grasp and you can get there but it takes effort so how are you going to push harder act sooner fail faster and never give up because you truly can get to those higher levels if you want to find more from me you can visit trendhunter.com where you'll find all my contact
info our free future festivals our webinars all sorts of keynotes i have and if you want to see my life work my textbook or visual handbook on innovation and change is create the future tactics for disruptive thinking and you can pick it up pretty much anywhere amazing well look thank you so much for your time jeremy was absolute pleasure all right thank you very much have a great day hey guys hope you're loving our videos and you're getting heaps of value from them if you are make sure to hit the like button and make sure to subscribe to join the founder fam and if there's any burning questions you have make sure to leave them below in the comments if you did enjoy this video and want to continue to master your skills make sure you click here to access your free training now we will go into way more depth with this founder see you there
2021-06-10 16:22
