How To Choose Brand Colors, Fonts, Photography, & Graphics - Small Business Tips
hello builders welcome welcome to live at five on friday it's february 5th and i am delighted that you're here to join me today i'm just going to mute this okay now we can get started welcome i'm lisa stewart founder of build your own money message and build your own small business i help seam entrepreneurs build products from their workbench connect with their audience and change the world from their workbench so the most important question of the evening is what's in your glass let me know if you can hear me i would really like to know i'm using a new microphone tonight i was testing it out it seemed to work okay but please let me know if you're here in the chat say hello i want to know that you're here and where you're from and so right now i am drinking wild haven merlot from columbia valley it's local it's right here in the state of washington yay i haven't tried it yet honestly andrew has already tried it and um we're going to find out so gives good nose it uh that nice color it's a little glassy on the tongue but i'm going to let this open up a little bit hey andrew hey sandy welcome okay today we are going to talk about how to choose brand colors photography graphics and fonts to help build a consistent visual brand for your business are you feeling uncertain about how to build your own business brand design guidelines building your brand design guidelines is derived after you've crafted a business brand mood board this is part two that continues from the how to make a mood board for strong brand identity that i held last week that video was designed to help you create a mood board to serve as inspiration for your business that connects with your customers and strengthens your brand identity today i'm going to dig a little deeper to help you structure your design guidelines based on those efforts we're going to refine your brand colors fonts photography and graphics done right your guidelines will unify your visual elements to help create consistency across your branding board so without further ado let's start the show hello builders welcome to live at five streaming show here on friday i'm lisa stewart founder of build your own small business and build your own money message if you're new here welcome if you've if you're joining us again welcome back okay the most important question of the evening is what's in your glass right now i am drinking wild haven it is a merlot from the great state of washington i'm going to take another sip okay it's starting to smooth out it's starting to be really nice the uh the legs on this pretty good there we go yeah i can see a few legs but yeah this is pretty tasty and i think andrew said this was about 13 of a bottle so you can probably pick this up at your total wine store so yeah pretty tasty oh that's good to know andrew it's a second glass and he likes it all right from walla walla to be exact absolutely hey sandy welcome okay so for those of you who haven't spoken up welcome i am delighted that you're here to hang out with me tonight and um please let me know in the chat where you're from who you are where you're from and uh what market you're in i would love to know okay so i am going to put on a little slideshow for you all i was going to create little mini movies but didn't have time to do that but i'm going to create little slideshows for you so my face is going to disappear as we go through some talking points on photography fonts graphics and logos fonts logos graphics fonts and photography okay so last week we went over the basics on how to create a mood board to help set your brand atmosphere this week our design guidelines will take form as a style tile as i mentioned last week a style tile sits between the ethereal inspiration of a mood board and gives just enough information to create collateral without getting lost in the pixel weeds with web development as we plot the style tile we'll include the inspirational elements from your recently created mood board so that establishes solid visual components these components include font and face styles and sizes colors with applicable rgb cmyk hex codes along with textures patterns and web elements like buttons this style guide can serve as a glossary for your business visuals the next step is creating design guidelines for whatever piece of collateral you want to build if you want to build a website this style tile should provide enough information for your web designer or developer to craft once finished the style tile can be shared with your assistants employees and other necessary shareholders to help build your visual collateral all right i'm gonna take a sip of wine before i get started okay so if you're new here welcome and please say hello in the chat tell me where you're from yes andrew this is turning out to be quite delightful i am happy with this okay i'm going to continue let's hope i've got this all set up correctly okay let's get on to the pieces and parts that help build your design guidelines in the first place with mood board elements so let's talk structure the primary structure of developing a mood board contains colors fonts photography and graphics all based on your business values but first let's talk about lifestyle once you've established your ideal audience your you'll immediately understand their lifestyle lifestyle is a choice a person makes about how to live behave according to their attitudes tastes and values your product and services will appeal to your target market and align with their lifestyle does their income afford them choice and certain luxuries at a premium price do they require special assistance when they embark on a routine task so values determine your colors colors are used to create an atmosphere your customer wants to get lost in and enjoy when expert when used expertly color directs the eye showing your customer where they should go next okay now if not used wisely it can spin them into an uncontrollable rage like this one ouch if you're like me both furious and flumex you'll probably jump off this image in a new york minute imagine if this was somebody's landing page yikes there's so much color going on that it makes it hard to focus at this point i just want to hide my dark closet and get my eyes to refocus how about you chances are the person who thought this was a good idea was probably a duckface niece posting on social media posing as an expert did she convince you that she randomly found inspiration by something she saw on pinterest what if i told you there was a better way rather than allowing your duck face browsing niche to create your brand colorway that is neither random nor annoying i'm developing a proprietary system color system that builds in a deeper level of uniqueness for my clients as the clients and i work on their brand money message we review their products and services and ultimately the outcome their clients want to overcome or achieve help define their values after generating a list of values we settle on a handful and then identify three to four main values that will become their pillars for example three guys construction the values we settled on are integrity resolve preparedness and expertise i match these word values with my proprietary color system to help craft the atmosphere that will instantly resonate with his clients remember it's not about how these colors make me feel or my client feel but more importantly how they make his customers feel this ultimately speaks to their lifestyle and chances are my client has a very strong opinion on color fortunately for me this client's preferences perfectly aligned with my proprietary color system so the three guys construction audience is made up of mostly women in their 30s who are professionals with young kids based on this research the color palette defined by his values in target market look like this nice huh okay we're not done yet the first two colors i always add are black and white actually they're called values because they can add dimension to the four flat colors we've curated now at this point you might be asking why should i stick with just a few colors how can they help me persuade and influence my customers hold on cowboy more color doesn't always mean better colors the purpose of color is to direct the eye showing your customer where they should go next hopefully not to burst into an uncontrollable range as i mentioned earlier black and white adds dimension you can see how i've created gradients based on these values nice huh but this isn't enough we need to harmonize these colors the key is to structure the color palette that provides context and is harmonious to your customers expectations so what does this mean all right so what would his target market expect from his business if he's a contractor who pours cement while his services aren't the most sexy they yield a foundation on which his customers can play remember when i spoke about lifestyle lifestyle dictates how your customer will respond to color the palette of four colors plus the two values aren't enough to provide context but creating a color ratio will do that all right so what's a color ratio hold on a sec let me get another sip of wine a color ratio is curated on the basis of what his target market expects it blends the palette into a ratio that leads your customer's eye on your website so for instance here's what a color ratio would look like so based on the color palette that i created for my client we've got primary colors secondary colors and accent colors and this follows on the rule of the sixty thirty ten these are principles that help design the balance of color and composition that don't encourage rage screaming into the closet so for instance i'll be using primary colors sixty percent of the time i'll be using the secondary colors thirty percent of the time and then the accent colors only 10 percent of the time now each option provides a different atmosphere option each option might include one of his values integrity resolve preparedness and expertise so let's go through a couple of color sequence options so for instance there are the primary colors shown here and each primary color will become a background example as we begin our layout because that's how i approach it when i'm designing websites now here i've added some text note that you'll want to swap out the text color to create as a great contrast as oh i think i need more wine you'll want to swap out the text color to create as a greater contrast as you can for legibility did he even say that correctly the more contrast the more better let's just put it that way so as you can see um the top two quadrants the white and the creamy yellow both have dark text on them whereas the dark 2 quadrants the charcoal black and the blue have lighter text on them you want to create as much contrast as possible because you want to make sure that you are reaching all customers about 25 of our population has low contrast eyesight so meaning that they have eyesight issues and so you don't want to eliminate the possibility of them as customers that's 25 of the population you could be neglecting when it comes to serving uh in your business and out to your customers so keep that in mind okay now i'm adding an element like a call to action button notice how the dark red vibrates against the blue the bottom the blue and the charcoal black this can turn people hostile and that's not what we want these create an angry reaction these vibrate vibrating colors are in disharmony so like uh the potato couple in toy story you don't want to pack your angry eyes when you're reviewing websites right and you certainly don't want your customers packing angry eyes i wish i had that gif here because it's hilarious so what to do well first one i'd like to introduce you to is the american artist stanton mcdonald wright because color vibration is an intriguing state stan mcdonald wright is a modern american artist who is a co-founder of synchromeism an early abstract color based mode of painting he was the first american to embark on the avant-garde art movement now i'll keep this slide up for a moment and allow your eyes to adjust so that you too can see the vibration of colors the stanton mcdowell wright was the first art exhibit andrew and i visited together when we were dating it was the same time that i joked to him that we experienced our first mutual paradigm shift as we simultaneously witness the color vibration standing in the gallery next to the sneeze it's the only climax one can experience in public without getting arrested this next set of tiles is much better on the eyes no unnecessary color vibrating can you see what i've done there what i like to do is add white as a background for my call to action buttons this also keeps things in harmony and it also keeps your website fresh so as you can see here this is the final style tile that i created for my client what do you guys think let me know in the chat hey just wanted to pop out at the uh from the slideshow and uh ask how you're doing tonight andrew yeah i i too love stan mcdonald right i loved that you were able to score the long poster from the gallery i was super jealous that you hung it in your office at sas when you worked there i wanted that is there an unusual delay wendy hey welcome wendy i have been thinking about you welcome tonight so wendy what's in your glass tonight i am drinking wild haven it's a merlot from the columbian valley here in washington state let me know what's in your glass so when you said that you liked it a lot was it the style tile that you liked you know what i'm going to do i am going to do a countdown um usually the beginning of these shows what i like to do is a time delay to see if it is typical and typical for us means 20 seconds so i'm gonna see if it is about the same so ready go one one thousand two one thousand three one thousand four one thousand five one thousand six one thousand seven one thousand eight one thousand nine one thousand ten one thousand eleven one thousand twelve one thousand thirteen one thousand fourteen one thousand fifteen one thousand sixty one thousand seventy one thousand eighteen one thousand nineteen one thousand twenty one thousand twenty one one thousand twenty two one thousand twenty three one thousand twenty four one thousand twenty five one thousand twenty six one thousand twenty seven one thousand twenty eight one thousand twenty nine one thousand thirty one thousand thirty one one thousand thirty two one thousand thirty three one thousand thirty four one thousand thirty five one thousand thirty six one thousand thirty seven one thousand thirty eight one thousand thirty nine one thousand forty one thousand forty one one thousand forty two one thousand forty three forty three seconds wow yikes okay when i scheduled this particular live i made sure not to add a delay so all right 40 43 seconds that's gonna be tough but maybe with my little slideshow it won't be that that apparent so i'm hoping that's i'm hoping that's true thank you wendy nothing in your glass earlier i had just plain old lemon water thank you i appreciate that yeah thanks sandy how are you doing this evening what's in your glass let me know is that a uh sangiovese is it a manhattan inquiring minds you guys can hear me okay with this microphone okay so if you're new here welcome if you are watching on the replay type replay in the comments below let me know and let me know what the biggest takeaway is for you and if you haven't already subscribed and whack that bell like a kitten for notifications please do so because i go live every friday at five and i plan to also go live a couple of times throughout the week as well so you never want to miss any of that because you can also post questions and if i get a chance i'll answer them chances are i will answer them for you but yeah make sure that you join me here weekly and um maybe more often so let's continue oh good thank you wendy i'm glad sandy chardonnay tonight all right fantastic and also if you know anyone else who could benefit from watching this video on color mood boards and design guidelines and any other design as well as product development websites anything to build your small business please share this with them i would be utterly grateful and if you could go ahead and like the video because what that will do is that will send signals out to the youtube universe and let anybody else know that if they are steam entrepreneurs they should come watch this video as well okay well let's continue with fonts woohoo fonts range from traditional serif and sans serif decoration and handwriting first let me illustrate the difference between font and typeface think of font as a family name and think of typeface as the face of the person that belongs within the family for instance meet the caslins the caslins have three typeface children regular italic and bold regular is your typical child italic is the drama queen of the family always needing to emphasize everything and bold is the rebel in the family plucky with a devil may care attitude the caslins certainly have their hands full with these three type faces don't they okay so when should these typefaces be used traditional fonts are made up of serif fonts serifs include small lines and flourishes that extend from the stem of the letter like times garamond and bodoni you'll find these in long-established conventional industries like health financial institutions and insurance contemporary fonts are made up of sans-serif that means without the extra stem decoration so these could be ariel helvetica and open sands handwriting is a very casual and intimate font depending on your audience and their expectations fonts can make or break your influence with them when choosing fonts my recommendation is to use sans serif fonts for your website with serif and handwriting as ornamental elements so this example shows the serif and handwriting as headers keeping the sans serif as body text it is so much easier on the eyes okay what do you guys think of fonts later on i will talk about how to pair fonts kind of like wine pairing fonts that go well together and fonts that don't go so well together um people love to abuse fonts sometimes they'll use this crazy handwriting in all caps and the eyes can't even read it so it's just uh it can get crazy it can get nuts and it can certainly detract your audience and they will just jump off your website onto somebody else's website which could be your competitor so that's not necessarily a good thing yes andrew i think we used to live near the caslins cheers to the catalans and their three typeface children regular italic and the bold plucky rebel so which typeface can you resonate with would it be the regular typical child could it be the italic little miss drama queen who's going to emphasize everything or are you the bold are you the bold child who is the plucky devil may care attitude like like this chick right here let me know in the chat hmm that's a good question andrew what goes well with comic sans hmm let's see maybe maybe popcorn popcorn and kool-aid right is that the kind of audience you want i know comic sans was great for the peanuts uh comic strip that charles schultz created i think maybe that's where comic sans originated but just because it's in your sunday newspaper doesn't mean you should use it right okay so just as a reminder i'm lisa stewart founder of build your own small business and build your own money message welcome tonight friday live at five and tonight we are talking about how to choose colors fonts photography and graphics for your design guidelines to create a consistent visual brand atmosphere okay now we have talked about colors and we've talked about fonts and now the next one i'm going to be talking about is logos you ready hang on tight okay normally what i recommend to my clients especially when they're new and they're bootstrapping i would say straight out of the gate don't worry about your logo it's not necessary while i design logos for my clients it's not the first thing i'd recommend for somebody bootstrapping so if this sounds like you hang tight i know that we're bombarded today with digital ads from web builder platforms touting we can build you a logo in less than five minutes but in the words of michael jordan don't stop it get some help remember the logo is for your customers not you so if you haven't done your due diligence with building out your brand framework messaging values selecting a logo on a whim can do you more harm than good oops come on okay so here are a selection of logo marks the first row are symbols the advantages is that they're unique simple and a quick impact but the disadvantage is costly to promote because it takes a long time to embed itself in your customers minds now the second row are pictographs the advantage to these is that they can substitute for words but the disadvantage is that they can become confused with corporate marks and can cause cultural confusion we are now a global society so not only do you have to be mindful of where you're located so for instance i'm located here in the united states in north america and what is typical to my culture here in the states may not be typical to folks in brazil or portugal or japan or um the south pacific the third row are letter marks the advantage is that they are readable the disadvantage is that they're also too costly to promote what i do recommend is creating your name with a typeface or a blend of fonts and typefaces as you can see i've used a combination of bold and light type faces to build my business name as a letter mark honestly it's easier to change this out than it is to swap a logo your customers can still recognize your business name but will become absolutely flummoxed and confused if you introduce a completely new logo so you can see here i have a combination of a logo and then a tight face the logo is actually inspired by color rgb and each circle represents those hues so red green and blue now the center portion where you see the little dot is the sweet spot of those three colors and what i do is i create systems and business processes in threes that helps to create the sweet spot for all of your branding activities so that's what my logo stands for now in many cases you guys might see the fat cat that accompanies either my title sheets or throughout my workbooks or my website or my courses and he's there to serve as a guide a nice little humorous guide and i love dressing him up in different clothing elements to help really reinforce the storyline that i want to get across in the lesson that i'm teaching so for instance i've got fat cat as a magician or i've got fat cat as godiva who's buck naked riding in a horse across the screen i also have him as a little construction worker a little foreman i've got him as a jester and all kinds of different variations on a theme and he's just too much fun to to build and create and showcase so uh let me just reiterate don't waste your time on a logo up front another thing about logos is that when you do craft a logo and 10 years down the line you start getting bored of it here's a key takeaway let me uh let me turn this off so you can see me okay let me emphasize about working with logos when you get bored with a logo let's say it's 10 years down the line don't change it because this is the exact time your customers are starting to recognize you that's what you want it's brand recognition that's why you developed your logo in the first place is for brand recognition if you change it you can do so much harm to your brand and i don't want that for you so make sure that after you've done your due diligence with your brand messaging and your brand framework and you've identified your values and your pillars and all that wonderful delicious stuff that goes into building your brand framework make sure make sure then and only then that you start creating your logo and please for the love of commerce do not hold a contest for people to design your logo that is the worst thing in the world that you could do to your business because the designers out there on those cheap dollar sites have no idea what your business is about all you can say is oh i'm a spa develop me a logo that's nothing that logo will not resonate with your customers whatsoever so please keep that in mind so if you have to just use a font face you know put your name in a lovely font that your customers can recognize that is based off your brand your branding and all the research and due diligence that you've done just to start later on you can add a logo but honestly it is not necessary at this time your time should be spent on crafting exceptional customer experiences with your branding efforts okay all right i'll get down for my soapbox now cheers ah speaking of fonts wendy loves black adders of font because it's spooky i agree um no don't worry about that your comment is late it's not it's not you it's youtube it's the interwebs so not you at all but yeah um so black adder what i would recommend is using that as titles or you know one word um wayfinders and then use a sans serif underneath that if you have more text to add that's what i would recommend because i i too like black adder and there are lots of other fonts that would complement that as well so you know you've got the old german gothics and serifs that were all featured as hand written calligraphy and did you know that the back when they used to chisel the names and letters into buildings and plaques and things like that were initially drawn by calligraphers so then after the calligrapher went and drew on the stone and the cement and concrete then the person with the chisel would come along and chisel that out so i thought that was fascinating um one day i'd like to see a recreation of that but until then i'm just going to use my imagination but i thought you'd like to know cheers how are you guys doing sandy how are you doing andrew how are you doing this this wine is going fast this wine is going fast so i'm i'm delighted with this wine another sip before i continue okay we have talked about colors we have talked about fonts we have talked about your logo and next yay sandy are you on your second glass of chardonnay because i'm getting really close next we're going to talk about photography so here we go this is where you can push the emotion over the top to keep your atmosphere consistent try to find or craft imagery that takes advantage of the certain time of day and really emphasize that time of day is it morning is it afternoon is it evening under the stars so for instance here i've got a collection of photos of inside a restaurant and or bar and these are pretty contemporary photos that i found off of unsplash and when i'm finished with this video what i will do is i will list the artist photographer's name inside the description box so you can go check them out but i love this for so many reasons i love this because you can capture the coffee drinking crowd because the the filter that helps to generate the atmosphere has that sienna type flavor to it it's got almost a coffee roaster kind of atmosphere to it doesn't it and what i also love is the depth of field so in the left photograph where you've got the the edison bulb hanging down in the foreground and then you've got a bar it almost looks like it might be um a buffet i can't quite tell um the the background is blurred so it really helps to create depth of field and ambience sorry that's a little um throwback from singing in the rain but the atmosphere just it it's so cozy the the dark colored towns makes me just want to slip right in step up at the bar and maybe order an irish coffee how about you how does it make you feel because this is one thing that we need to um talk through when we are creating and crafting our brand atmosphere because it's about how it makes your customer feel is this how you want your customer to feel when they experience your brand especially through photography what do you guys think let me know in the chat yeah ambience here's another assorted flavor of photography so this one obviously is uh probably taken from aerial drone and it really helps the perspective from an ariel bird's eye view that i like to call and if you are a travel agent if you are maybe a yoga enthusiast who will hold classes on the beach if you are oh geez there are a myriad of different businesses that could take advantage of photography like this it's beautiful it's serene you've got that green serene in there a little emerald right and then you've got the juxtaposition of this beautiful sandy color with the white highlights so you could definitely definitely pull out these colors and create your own style tile with these they also create lovely texture as well don't they there's so much texture to be had in this you've got the ripples of the water and then of course you've got the sea spray that's coming up into the beach and flowing and then you also have the sand it can be as granular as you want or as smooth as you want depending so you can have a ton of fun with something as simple as this particular photography to build on your own style tile what if you have people as part of your photography and your brand atmosphere and chances are you may have people for uh photographs taken of people that aren't necessarily the same time of day so what are some options that you could take advantage of well for instance we're starting with the upper hand photo with a couple in the original format just full on color but if you want to create consistency across your brand and across your website and so forth with photos that are taken at different times of day with different coloring and so forth you could desaturate them and turn them into a grayscale as shown on the bottom photo so that's just a lovely grayscale and this would help to create harmony and consistency throughout your website and all of your other collateral now if you don't want to go that route what you could do is you could move up to the upper right hand corner that photograph shows where i've added a color filter on top of it all i did was just add another layer which is a rectangle with a bit of yellow in it and then i reduced the yellow saturate not the saturation but the opacity to create more of a transparent translucent color so you could have a ton of fun so if your brand lifestyle maybe harkens back to the polaroid the 70s atmosphere you could certainly do that or if you wanted to recreate the coffee atmosphere as i showed you earlier with the wonderful sienna you could certainly do that you can definitely influence your photos with filters with hdr which is a high definition resolution you can desaturate them turning them into black and white you can do an array of things all i ask is that you apply the same method to all of your photos that way you'll be able to create that consistency and you can be confident knowing that no matter what piece of collateral that you create it will be the same throughout so no matter if your client touches a postcard it'll have the same photography as it does on your website so when they get to your website there isn't any rage screaming right they go oh yeah this is it looks exactly like it is in the postcard it's an extension this is great i feel comfortable because what you're doing also is setting customer expectations what do you guys think yeah i agree andrew these images make me wish we could go out and eat not have to worry about covid yeah i know we're all right there with you yeah because as an introvert i will turn this off as an introvert i miss people and zoom sometimes just isn't enough and oh i ha i'm gonna jump back on my soapbox here for a second and talk about zoom um two things about zoom i know uh well okay three things there's uh zoom fatigue that's a real thing and um i'm trying to remember let me see if i can look for quickly here in my in my notes there is a there's a term that and i know when i get off zoom i won't um when i get off this video i'll remember it but the term the definition of the term is that your brain goes on high alert if your background isn't faded and your eyes and your brain are trying to adjust where you are in the scene so in this scene my background for whatever reason i should probably i know i'm sitting on my foot right now oh and i'm also using my um my mac lens if i were using my dslr it would show a nice depth of field and it would blur out the the wine tote behind me and the brand tool kit ad back here as well as these items back here these would all be blurred but because the lens on the imac is doing a fabulous job of keeping everything in focus your brain is probably starting to get fatigued so i do apologize for that i'm trying to hook up my dslr so that way we no longer have to worry about that moving on the the brain fatigue is real and when your brain goes on high alert because everything's in focus and you can't tell where i am in this scene you can't tell how far back i am from the wall so what happens is your cortisol starts to spike and when your cortisol starts to spike you start get fidgety and you start doing other things and you'll you might be looking back at me so i hope you're not pulling triple duty as i'm here hanging out with you today but i don't blame you if you are so that's a real thing um two if you can refrain from using the zoom backgrounds because what i discovered yesterday when i was on a zoom call i was on a training call with toastmasters and the trainer had on a zoom background and what happened was the background would kind of hang out here by her head and that really caused fatigue and i couldn't figure out why that was so so jarring for me and then i realized what it was i'm like oh yeah it's it's that element that that term that i can't remember right now to help you guys um look it up um but it so can't think of it um the zoom backgrounds are putting my brain in super high alert and i started to get fidgety and i'm like why i'm i'm well arrested i don't understand why listening to this trainer has got me on edge and then i realized that's what it was so if you can refrain from using the zoom backgrounds i would be utterly grateful and so would your customers so there we there we are so let's 86 those zoom backgrounds and craft a nice background to showcase who you are and what you do because your customers want to see that they want to see the real you also i find that the zoom backgrounds are a bit deceptive and a bit deceiving it's almost like when you are having a self-portrait made and you hide your hands and if you're going to use that in a business photo and chances are business photos probably just you know from the shoulders up and that's fine but if you've got a full body photo and you're hiding your hands there's a psychological response that happens and what that tells the brain is you can't be trusted so if you're gonna have a full body photo taken have your hands on your desk or you know maybe something up in your arm or you know you can have you can have cross cross arms you know that's okay that's okay but just be mindful about how you appear to your customers and watch as you're talking to people how they respond because if they start to step back and start to shift and get agitated think about your body stance think about what it is you're doing with your own body so okay i'm going to take another sip i'm starting to get parched i think i need some more water too okay now i'm going to bring up my clients style tile again here and share with you um just a little bit on graphics i'm not going to touch too much on graphics right now but going back to his ideal audience they're mostly married women in their 30s who are professional with young kids we know that they're pretty tech savvy because their phone is on their person at all times right i know that my phone is always on me and i'm not in my 30s but be that as it may they are extremely versatile and flexible when it comes to hopping from one platform to another maybe they're hopping from google to facebook to instagram and they have been trained to look for certain icons that mean certain things and so what i did was for my clients graphics they serve as little monikers and mnemonics for his services so for instance as you can see in the lower left hand corner there are three green squares that i've rotated 90 degrees so they almost look like diamonds they also look like pavers and so inside the first square on the left represents sheds and house attachments the second one refers to sidewalks and the third one i bet you can guess refers to stair steps so when using these throughout his website his customers start to understand the iconography that i have assembled for him so that whenever they're looking for a special project for their home they can say oh yeah this is where the attachments are you know if i want to create a new attachment for my house if i want to create a detached shed or garage this is where i need to go this is what i need to look for so your brain picks up on that pretty quickly and the sidewalk the sidewalk is fun because it adds perspective in dimension in that so when you see that a sidewalk you go oh yeah i want to walk into that sidewalk and walk down that sidewalk so that invites you in as a human being and then of course the steps i know that i just want to jump to the left and walk up those steps to see where they lead what about you what do you think well when it comes to graphics there are hundreds of different graphic styles available so like i say the graphics that i created for this website were based on icons found in web apps and i created these special for this particular customer so what do you guys think how confident do you feel to create your own style tile now and your own design guidelines let me know in the chat meanwhile i'm going to take another sip and what i will also do is i will provide a link down in the description for you to go ahead and grab your own freestyle tile guide that i will have available to you for free in canva so do make sure that you are on my newsletter and email list so that you can make sure you get notified when i do launch that oh thank you andrew i appreciate that yeah it was a fun site to do um i always enjoy working on websites for my clients because it allows me to get a deeper insight into their industry in their market because i'm always curious about how other industries and markets work and how they work with customers and what their processes are because chances are i can probably learn something and then pull that process into my own business and maybe share it out with customers who need to understand what that process looks like so yeah i very much enjoy working on a variety of different websites oh thank you wendy yeah um you know being trained in visual design and iconography and logos and fonts yeah um it is just too much fun to create icons so i'm glad they make sense thank you okay well if you are just joining us my name is lisa stewart founder of build your own small business and build your own money message and i invite you to make sure that you are subscribed to my channel like this video so that way anybody else who is a steam entrepreneur can also get notified when this video gets pushed out via the youtubes because the more people um that are able to watch this video and learn something by it um the more value i feel like i can provide so i want to make sure that i'm providing as much value as possible for anybody out there so yeah feel free to subscribe and whack that little bell like a kitten to get your notifications so you don't miss anything okay well i'm about to wrap up and just wanted to say thank you again for hanging out with me tonight i am utterly grateful that you took your time out with me to hang out and learn about how to build your own style tile and design guidelines for your business so i hope this was helpful and i am going to give a grade on this wine before we leave so i'm rather enjoying this wine i must say and i can't wait to pour myself a second glass but yeah overall it's smooth it it's got just a little bit of dryness on the end so it would go really well with i think a gruyere cheese a pizza would go really nicely with this and we're having leftovers what did we have last night we had ah basil chicken and red sauce with pasta so yeah that'll go very nicely with this it will indeed so yeah um i would recommend this like i say it was a 13 bottle of wine i think you can find it at uh your local total wine wild haven merlot washington state so it's local so it's very delicious and uh yeah i would um i would give this some two corks up two corks up so again thank you everybody for hanging out with me today it's been a pleasure and i hope to see you again next week cheers and keep building
2021-02-10 11:22
