How Dana built a $10K per month recurring business through software automation
everyone welcome to today's call it's great to have you here thanks very much for taking the time to come and look and listen to us speak live in our facebook and this is going to be beamed live to our meetup.com group as well and today i've got someone really special her name is dana she's come all the way from the us to talk to us about automating things because you know what it's like when you're starting out as an internet marketer or anything to do with online business there's a lot of moving parts isn't there and so today we're going to be talking about how to automate some of these processes and make more money and have more time in the process as well to do some of the things that we love doing spending time with family and playing games with our children and everything else that life has to offer so with that said good morning dana good morning dan thank you so much for inviting me um my name is dana sacco i am with i2i hype i am a system and automation specialist i've been doing this for the last 30 years both online and offline and i've worked with businesses from a computer store to online businesses and everything in between including amazon fba sellers ebay selling um and even a farm so i i've worked with a little bit and my biggest thing is honestly just like you said it is getting you more time because none of us started a business so that we would um sit behind a computer all day or be attached to our phone we want to be able to make money and yet still have time for the things that we enjoy yeah absolutely and it's actually interesting you were mentioning the amazon fba because that's kind of how i started online and you know one of the things that i hear from a lot of people is they just feel overwhelmed there's just so much i think everyone gets on social and they see these incredibly successful people and they have very polished everything so all the processes are polished and the images look polished and i just think i must have a hundred people on my team to to get all this done but in fact if you can alternate some of this you don't need to have a huge army of people working for you right oh absolutely i have two um i have two people that work with me and this is the first time ever i've had people work with me so i completely get it we sit there and and i'm the same way we see these people that put up these numbers and they'll say i had a thirty thousand dollar month this month or i had a twenty thousand dollar day and as business owners even when we're just starting or even when we've been in it like for 30 years like i have it's we sit there and we're like um no i can't i can't do that but like you said there's certain pieces and parts that if we automate them and if we simplify them we can definitely move forward without having to stress about it and we also need to look at we do not need to be perfect yeah we don't need everything to be gorgeous absolutely i think perfection is oftentimes the biggest barrier to making any progress isn't it so um what i'll do that is i'm going to share my screen and now because i want to really kind of drill down into the nitty gritty of this um and maybe we'll do a bit of a case study we'll kind of talk about myself and how i started out and uh let's see if we can get some tips for automating things so um bear with me and we'll go into uh if you don't if you can see probably can't see my desktop so let me share the screen yep we've got it here we are oh can you can you see my skin all right okay good so uh we're talking about autumn let me close skype because i can hear the pinging i need someone to automate that for me i'd say yeah that pinging is driving me nuts okay so um we're looking at uh automation okay so um you know i've just uh let's let's kind of use a hypothetical example here so i'm a nine to five warrior and um i've given up my day job and i'm ready to tackle the beast of becoming an online entrepreneur all right and i am in the dog walking how's that dog dog training niche perfect okay because i love to i prefer cats but anyway it doesn't matter don't try to walk the cat right but but you can't you don't walk cats can you still what do you do with it so um i signed a dog training niche and i i create a blog how's that i create a blog and i write content okay right so what i need here is i need content and i need traffic and i need fans and i need what else do i need i don't know money yeah you need you need money maybe seo okay so what can i um what what sort of things can i automate in that kind of setup and is this a good setup or did i completely sort of like is this kind of a bit dated i don't know maybe it's a bit kind of five years ago a lot of the things are where are you going to get your money from yes so are you actually are you actually training dogs or are you walking dogs or are you just providing content with hopefully you're going to have some affiliations yeah affiliation so i'm gonna have an affiliate marketer so uh so make money through affiliate products how's that or make money through affiliate products or referrals can i make i can make money through a fraud right [Music] you know just i refer refer leads to um lead referrals to kennels and that kind of thing yeah so um you know what kind of um so at the moment it's a lot of work isn't it because seo is you know kind of going out and getting links so that's kind of something boring um traffic pretty much the same thing isn't i just kind of putting uh putting my banners in facebook groups getting banned or whatever it is i don't know high risk stuff uh content it's kind of hard to get maybe an email list as well what do you think you definitely need an email list and with an email list i would actually add in like a lead magnet yes to bring people in and if they could have subscribed to your blog that works well as well and even taking some of that content and putting it into the email list you you definitely want a couple different things um one of the big things i've seen recently is with copywriting ais and the only thing i have actually seen that good with for your content is creating topics i have not found anything um that tells you that really does a good job with blog posts no because yeah yeah because it's not going to sound natural is it they think it does but it really doesn't and i don't think that they're seo friendly however if you create the topics you can actually go out and this is one of those things i love to outsource because you can you can work it in you can work in if you have the topic list and say you have affiliate products that you need to have highlighted there are people out there that will write the content for you for ten dollars and for something like that that's definitely you want to find someone that speaks in your voice okay so content we can outsource that okay and we want to be so you it's not it can't really be automated right so not it's not automated but once you have the content then you can automate it for example i have i think somewhere in the lines of about 30 blog posts that i have ready to go they're not published yet but once we do publish them and we're using a wordpress site then they automatically get sent to people who have subscribed to it text messages go out to let them know that there's new content we contact some of our service providers to be able to highlight it and this is all automated i don't touch anything once it's published it goes out is that like rss it's a little bit like rss um for my particular content i do have an author page on amazon and my rss content does go out there but i like to personalize i'm big on personalizing things so i use um keep which was in previously known as infusionsoft and it will send certain people certain things when the content is published and again it's personalized it says it would say hey dan dana's written a um article that i think will be useful for you here's the topic and here's a quick blurb for it it doesn't need to be it doesn't need to be fancy you don't need a lot of videos or anything else with it or images for that part but it's just notifying them because they're not everyone subscribes to an rss feed i don't have my own personal i don't subscribe to any is the name of that software is it called keep keep k-e-a-p oh okay very clever okay and that handles that's my crm system my client relationship management system that's keep okay so it's a crm system okay so that must be multi-layered right it is because it has um a lot of different features from people can purchase things through a shopping cart in it they can i can filter people out email list marketing it's got a lot of different it has my lead magnets are in it landing pages i have in it so it's all pretty much right there and i can see what everyone's doing and i can see all the reports okay so it's a little bit like um a little bit like click funnels but just it's kind of more to do with the automation of things i think it's a little bit i think it goes a little bit deeper than click funnels there are two different they're two very different systems um i do believe click funnels has a place but keep brings in even with click funnels you're going to want to add something an email marketing program to it it doesn't have a really robust one yeah so keep will add in that email marketing which a lot of people think that it's not as important but i think it really needs to be out there um you can integrate text marketing with it which i think nowadays most people if you want someone now you definitely want to use text marketing mm-hmm i guess um i guess the challenge i don't know if this is something we can talk about is how do you get people's texts i mean do you kind of beef up the do you beef up the lead magnet to make it worth that well i do um so for the lead magnet or even when they fill out a form for me i ask them do you want to receive text messages and each country does have a requirement of what they request or what they require you to have checked off and keep does have an internal text marketing system built in however it does it does not work in all countries so you would use something such as twilio and link it and you ask them for their email and with asking for their email or for their mobile phone number then you'll know some of them will connect to whatsapp and that's helpful as well what's your whatsapp and send something to that because that creates that has the ability also to create a community okay so take small thing and that's also connected with whatsapp mm-hmm nice one okay um so what else can we automate i mean um you know part of my kind of day job is is i create these um kind of make money online software type products and uh some sometimes they come up with seo as well so we have links being generated in the backgrounds and we know about yoast which checks out a page the seo viability of that page and so on does it do any kind of um is it just keep or is there any other kind of ancillary systems as well that you would be you would be looking at um right now my blog is hosted on a wordpress site i use show it show it which is a web hosting company and you can have a blog on there and i think that you really do need to have it separate from just a basic like keep is great for landing pages lead magnets things like that and you can integrate the forms into my show it page so that helps with that look so it's all branded branding is very important if you look at any of my stuff it's purple um including my hair so everyone knows this and so they know what my color is and so when they see purple they it kind of goes off in their back of their head they think it's dana's stuff um and that you know show it allows me to do a little bit more with the seo seo should not be automated you're going to have the links you're going to have the people going out there you know but it's not something you really should have someone that knows seo because again automation does okay but it's a knowledge base that is very very specific because if you tried to get to the number one spot on google for online marketers your you might as well you know even on the first page nowadays you're probably spending a fortune whereas someone might know some of the specialized words that will click that people are searching and that's where you want to up your seo so that's where your articles could be your blog posts could focus on that which again creates your seo so for example a lot of mine revolve around automation and business systems and so with automation and business systems that's what i'm focusing on the specific software packages that i usually work with the specific types of people i usually work with um i focus a lot with women business owners so again it's a very specific market you're finding your niche where you are narrowing it down and that's what you focus your seo on you just don't want to throw up a whole bunch of words up there and hope for the best it's it's not going to be it's not going to be profitable no so if i wanted to really kind of bring this to life and without mentioning any names or any clients or anything like this but what did you have any sort of like maybe like a case study that um people can really kind of understand uh you know the power of this and and how they should you know sort of go as i said no no no need to mention names if there's confidentiality or anything like that just to bring it to life so a lot of the people that i work with are service providers they provide something to you it's it's not necessarily always the affiliate links um but i work with a lot of bookkeepers and accountants and so if you look online right now there's a lot of those that seems to be like a big coaches that sort of concept everyone wants to be a coach everyone you know the word life coach is being thrown around like it's confetti um but so what we do is we focus on who they are because again they want you want that interaction we're in such a time where we want to talk to people we want to see them so i'm not handing my bookkeeping over to someone that i just see their website it's not a pay now thing so i follow them on social media i look at what they're doing i grab probably every lead magnet that they come out with and i do suggest people have around four at least as a minimum um one per quarter and we rotate them if it's not working get rid of it and let's come up with something else if we get no one on a lead magnet in two weeks then it needs to go away um we work with people so they have that they have an introduction email that introduces them it's saying hi i do this you know this is a little bit about me versus just spewing sales information out any this verbally telling everyone what they you know they should be buying is not how most businesses are growing that's a one-time sale and none of us really want to be in it for that 199 you know the dollar 99 sale over and over and over again because that can be exhausting so what we're doing is we create a warm-up sequence then i i try not to overpower people with content i've seen some people they email every day and i really you know that's one surefire way to for me personally to unsubscribe but you know connecting with people so we have we create workflows so that you can talk to them to create these discovery calls and inviting people to talk to us invite we invite everyone to the lives that i do um we invite everyone to ask questions one of the things that we whenever i do a webinar the people who have registered are the people who are in my a certain sequence because they've been tagged um that they like these type of things they they get a text that says hey i'm going live you know and here's my topic this is what i'm talking about today those type of things um so going from one point to the next to the next the website and the content is just step one step two is really i i believe it's finding where your clients are if you're on social media there's a difference between facebook clients that i have found and linkedin clients and instagram clients they're very very different so um if i was to promote a product i'm most likely over on instagram if i'm promoting a service i'm either more on facebook and i'm more on linkedin depending on who my target market is if my target market is smaller businesses home-based businesses people that are looking to start an online business i'm marketing over on facebook if i'm looking for my larger clients who need more automations and business services i'm over on linkedin because it's more of a professional network so it's it's just different so i take clients through the whole thing and then we design i call it the client experience journey because how you look to a client is what's going to be put forward to them if you don't look good and it doesn't mean that you have to be perfect it just means that you have to make it easy so you have to make it easy and available um i can use one example that i actually just worked with which was awful um and they charge you know ten thousand dollars for their service but there was no way to get in touch with them and there was no automation so i reached out to them and there was nothing that told me that they even received my email so even just automating that step hey got your email i'm so thrilled to be talking to you about this you know do you want to set up a time to talk to me or do you want to we can converse by email either way i would love to talk to you hey here's my freebie that i offer about x um [Music] it's not you wrote down bots it's not about i want you to customize it yeah it was just really reminded for me to ask you about that to be honest um i have a chatbot um and i do think it's good but what i use it for and the way that i use it for is to get the information of what people want to talk up to me about because i have specific systems i do like chat bots yeah um i like them only from my end i'm not sure if my clients really like them but for me it helps me sort if you're not looking for this service and you want to do it yourself i have an option for that so there's no need for you to talk to me at this stage go to this web go to this page on my website because it's going to explain it to you so i think guiding i think chat bots um and mine's linked to instagram it's linked to facebook um [Music] my instagram actually i changed it that tells people i really don't answer you on instagram but thanks you know here to subscribe um because i won't answer questions on instagram but that sort of thing i think that they're great for guiding people and i think that they're great for customer service yeah um and i think that most pages now who were using bots for business development so to send offers i think that they've been shut down because facebook just doesn't i mean certainly it happened to me about three times i kept appealing and they kept reinstating me and really i was trying to follow the terms of service you know i was doing it like maybe once every couple of days only the ones who were engaged before but they they just don't like it so i don't even know why why bother frankly you know what how does manny chet even get away with this frankly i don't really understand the whole the whole thing but uh um because they don't let you have there really isn't a buy now option in it um and people are truly subscribing to it versus just mentioning it and it is through a business page so people are responding by clicking buttons if they don't click then they're good to you know it is a little bit different like i said my mine's really complicated um because it guides them through questions to ask what service they're looking for and at what level they're looking for so like if they're if they're a do-it-yourselfer there's no sense in like me telling them my ten thousand dollar package it doesn't make any sense and so by utilizing even just using the internal facebook one just to ask them you know the information or hey what what service are you looking for or how can i help you and then resp having it auto respond to that awesome i'd love to hear from you you know how would you like to talk do you want to book a call do you want to email how would you like to do it and i think that that kind of goes from there um if people send me offers i'm usually blocking them i get about 10 a day and so i do block them and because of that you know i've been known to go into facebook jail too you know and i have the t-shirt to prove it so i you know it's it's just one of those things it's very it's complicated but i think that if you guide people a little bit and send them off the page send them off that hey if you're really interested in it go check out this page this is what i have for it um none of my links inside of my mini chat automation are actually none of them are links to purchase it's taking them to another page to talk to me okay um this is what i was wondering if there's any questions and i can see some people giving us likes and stuff but i don't see any any questions as such um so let me ask you this done if anyone wanted to find out more about your services and they wanted to get their empire automated using either keeper otherwise you know anything i'm going to leave that to your creativity so where do they hold you um my website i'll drop it in this chat and i'm not on that chat danasaco.com is actually my website and i would love to hear from people um if you find me um if you look me up on facebook as well i am more than happy to talk to people um about whatever you would like to talk about i'm pretty hey look i've never seen it on other people's systems so that's always fun you go so um yeah i love your page it's very kind of clean and uh thank you good stuff thanks i mean that's that that really gives us a a good good idea and also there's a few things that um you know we didn't really get a chance to discuss like sobs or whatever but people will you know if they want to get uh more information they can certainly go to the page and uh yeah guys just mentioned that you've come from uh does it um internet marketing doesn't work and uh dana will be happy to to look after you here look at that that's a nice little automation yep that's the facebook chat so it actually will go um that will start up at least it's supposed to technically well good great nice one dana so well let me come out of the screen share and uh hey thanks very much you've been very generous with your time today thank you and really exciting looking forward to getting a few bit more bits automated and uh if anyone's watching this um what i suggest actually what i'll do is i'll drop your name in the chat just below this video so they can get a hold of you good stuff well thanks again and have a lovely day thank you dan have a great day take care now bye bye
2022-03-25 03:32
