Facebook Ads in 2018 | Going From Facebook Ads Beginner To MASTER
In this video we're gonna go from being an absolute, beginner in Facebook advertising, it to completely, mastering. It okay if you've never done Facebook as before but maybe you had some information about it we're gonna touch on absolutely, everything that you guys need to know and these are the same strategies, that I was able to apply within the last couple months to take a brand new business from absolutely, zero to, over one hundred and fifty thousand. Dollars, in sales okay guys I truly. Truly believe that knowing, digital, advertising is, the key to growing any business, okay imagine being able to take any company, putting it in front of the right audiences, and being, able to generate money doing that that is what Facebook, and digital advertising allows, you to do so, in this video we're gonna take you from beginner okay, to a complete, master, make sure you guys stay all the way into the end my name is Joaquin Corrales. Subscribe. To this channel we're releasing videos daily, we're gonna hop into my computer and get right into it alright. Guys we're gonna jump right into it and the first thing that we're gonna do is we're gonna go to the business manager, okay and we're gonna create our ad accounts, through the business manager, because, it's gonna make everything, a whole lot easier and later on in the future let's say we want to give access to someone to come to our ad account and check it out or something of that sort this, is going to be the way to go so you're gonna create an account in the business manager obviously you need a Facebook account so after you have your Facebook account created, you're gonna come to business dot facebook.com. You're gonna click on create account here, and then it's gonna ask you for a business, name just, enter the name of your business or enter your name not a big deal and it's going to head and it's gonna go ahead and create an account now, after you create an account with the business, manager you're. Going to you're. Going to one create a Facebook, page, right and it's important, that you create a Facebook, page for your business because. That's what's going to show at the top left hand corner of your ads okay. So once we start creating the different ads and. Going through the different strategies that you need to apply then, these this, your, profile, your business it's what's going to show up there so it's important that you guys create that the. Second thing that you're gonna be prompted, to create once. You go in through the business manager is an ad account so just it the steps are gonna be right there in your face you're gonna hit one two three and just go through them and so, after you have all of that set up okay which should only take about two minutes you're gonna come to a screen that looks like this and this, is the start, of creating, our first, advertising. Campaign, and. We have a whole bunch of different marketing objectives, that we could choose from but, we've before, we go into the marketing objective, that is right for four. Specific, types of campaigns let, me kind of explain the hierarchy. Of Facebook. Ads so you guys could kind of see here on the left-hand side so we have a campaign, we, have an ad account it's already made at set. And AD so, let me draw it here, so, that it's easily. Understood. So here we have at the highest level, we have a campaign, okay and at the campaign level we're gonna choose our objective, okay what is gonna be the objective of this campaign do we want people to engage, with, our post we want people to come to our website right that would be a traffic, do we want people to add certain items to cart so at this level we choose the objective, now, a level, under the campaign, are gonna, be what are called ad sets, okay and what ad sets are going to do is that ad sets are going to target, different audiences, okay.
So. As we create campaigns, we're gonna be testing different these. Are ad sets we're gonna be testing different audiences. With different characteristics. And different interests and that's what these different ad sets are going to do and now every single ad set also, has different ads right they could be the same ads or they could be different ads and those, ads right at that end level at that end goal are the. Ads that people are seeing so, this thing all the way at the at the far. Right hand side is what, people are seeing what they're interacting, with in their feed and what they're giving feedback based, off of okay so you guys are gonna see that as we create advertisements. For this sample business okay, and this sample business is gonna be a coffee shop you guys are gonna see that we're gonna create advertisements. We're gonna create ad sets we're gonna create campaigns, and we're gonna do it in a way where, we're going to be testing, what, is the. Most effective, way to run advertisements. For this business okay and that's how you do it in real life in real life this is how you do it you create you choose, your campaign so what's gonna be the objective of your campaign then you choose you create different ad sets that, are all targeting. Different audiences, and then you point different, ads to it and then we see okay this ad set is not going to work this ad set works this one does not the, does not and so we start spending more money on this one because, this audience, is the one that is responding. To these advertisements, and maybe that's a little bit confusing maybe you don't understand 100% how all of that fits into play but, it's gonna become a lot more obvious right now once we start actually drilling into the platform, and creating. These campaigns. These ad sets these different, ads and so that, that kind of acknowledge. Is a very common misconception about, paid advertising, which, is that it's a black hole right this is a red, hole but it's just imagine, a black hole where you just throw money down and you're not sure what, your ROI is going to be how much money you're going to make back or how it all works and paid, advertisement, is not like that okay it's the key to growing any business, because if you're able to have a product, okay especially a product that's good and put, it in front of the right audiences. Okay then they're going to pay you for it okay they're going to come to your offline business your, online business it does not matter and how you do that is by testing so, you're not spending actual. Money on advertisement. Until. Things are working okay you could spend on these ad sets one from, one to even five dollars let's say obviously, you could spend as much as you want but you only have to spend from one to five dollars so see if this ad set is going to work at all and if, this one works then we're gonna we're gonna put we're gonna close all the other ones so we're not gonna spend money there anymore and we're, only gonna spend money on the ones that work okay but before we get into that I also want to talk about something else that's super important, and that, is the Facebook pixel. Okay, and the Facebook pistil pixel, is gonna be essential, to our success, in facebook advertisement. And the reason why it's gonna be essential is because, the Facebook pixel is gonna allow us to track everything, okay it's gonna allow us to track everything and later on in this video I'm going to show you guys how to create a Facebook, pixel and how, you're going to install, it on your website and so, what the Facebook pixel is is just imagine, like a line of code okay and this line of code is going to live on your website so here you have your website and. Your lot your your, Facebook pixel is going to live there and what happens is that every single person who. Visits, your website from wherever they're coming from is going to trigger it it's going to be triggered by itself. And so, Facebook, is going to know exactly, who. That person is. Okay they're gonna know exactly who that person is, that, was eight that that came on to your website and so, what we're going to be able to do by, tracking that information, which is extremely easy to track is that we're later going to be able to run advertisements. Okay we're gonna be able to run different ads to. All these people okay we're gonna be able to run ads to all these people that came into our website okay that's, how you see those examples, of people of maybe, everyone, has done this right you go to a certain website and then, after you leave the website you go on Facebook, and there's.
An Ad there's an ad in your face or you go on Instagram and there's an ad right, there in front of you of the place that you just visited this is not complicated at all and it's also no accident, okay it's no accident that you just saw an advertisement, for Taylor Swift shoes, after, you were googling for them okay it's. No accident at all how that happens is through the Facebook pixel so these websites, have a Facebook, pixel installed, you go on to their website the, pixel, knows that it's you right and knows that it's you that went on there and then when you go back to Facebook this. Person, the the business that whose, advertisement, you're seeing has a campaign, running that, is targeting, the people that are activated, this pixel, okay and it goes way more in depth in that and way more advanced, and we're also going to cover that in this video right because we're gonna completely, master. Facebook, advertisement. And so, not only are we gonna create campaigns, that are going to target people that, visited, your website or did certain actions but, we're also gonna be able to do what's, called creating, look-alike, audiences. Okay and look at like audiences, is where the real money is that and this is extremely powerful and, the reason why I look-alike audience is extremely, powerful is because imagine, that you have five hundred people that, for example bought, a certain product okay these people purchased. From you or maybe you have one, thousand, people that visited, your website okay, and the people that are visiting your website they're. They're a specific, type of person right let's say that I have let's. Say let's use the coffee shop business. Example that we're gonna be, using here if a, thousand people visit my coffee shop website more. Than likely those 1000 people are gonna be interested in. Right and so, what I'm going to do with Facebook is that I'm going to tell Facebook, all right Facebook you see there's a thousand, people that came into my website I want. You to go out there to go out there to on Facebook out of every, single person that is a Facebook, user and I want you to find people that look, like them okay and that not physically, look like them but, that are like them right and this is what's considered a look-alike audience so Facebook is gonna use its super, high. Level and super, complex. Algorithms, to, generate, millions. Of people, that are like these thousand, people right so that's why sometimes you see people or, you hear people say that, the, more data that you give Facebook the more information that you give them the better your advertisements. Are going to run because if you only have five people that purchased. From you then. First, of all you can't even create a look at like audience but you could imagine that having five people and going out there on Facebook and finding people similar to them is going, to give you something that is of a much broader range people that are not so similar to them as opposed, to if you have 500 people right because now Facebook, has more data to use to, go out there and find people that look exactly, like them right that are eggs that have the same characteristics. Of these people and that's how you tap into cold traffic right which are people that don't know anything about your brand so we're gonna focus on absolutely. Everything, in this video let's, get right into it, so we're going back into the Attic on and let's go over a lot of these different marketing, objectives, here so, to be honest I have only used maybe a very small fraction of these marketing, objectives, but, the funny thing is is that you will - okay there are tons of things here that you're going to or there are tons of things here in our face that we're really never going to use the, ones that I use the most are, engagement. Conversions. Traffic. And I've used in the past app installs, right because I also own a mobile development, company and some, clients wanted to run campaigns that, focus on app installs, but, all of these that are brand awareness reach. Video. Views lead generation messages, store visits, I have. Personally, never used those so, yes you could look you could use store visits if you have an offline business but, that's not what we're gonna cover in. This section so the, one that we're gonna use the most are traffic, engagement. And come. And I remember when I first started, running, Facebook advertisement. A long time ago this. Is this is my train of thought behind this so I wanted people to download, an e-book right so I had an e-book I mean let me go back on Photoshop, for a second.
So. I had this ebook, right here okay I had this ebook and I had. My website, the e-book was on my website and and. I wanted to start running Facebook ads to it and so, when I was looking at this page right here I thought okay I could, use conversions, which means that I could specify an, objective, I could, use engagement, or I could use traffic, and, logically. Thinking, I went, with traffic, right and the reason why I went with traffic, and maybe you guys would as well is because I thought okay if there's more there's tons of people coming, into my website from everywhere, if I have more traffic on my website, then, I'm gonna have more people downloading. My ebook okay that was the logic behind it and what. Ended up happening was that I was, negative, a thousand. Dollars okay and, nobody. Not, a single, person, had downloaded my ebook okay. Let me say that again I spent. A thousand, dollars on traffic. Advertisement. And not, a single person had downloaded my ebook and there was a comp those are stories, a lot of mistakes in there that you guys are gonna be able to avoid and we're gonna go over in this video but. The main mistake was that I chose the wrong marketing, objective, okay so I thought logically, speaking okay I just want traffic and that's, what Facebook did facebook gave me traffic, to my website right, which, was wrong I did I altum Utley didn't want traffic what I wanted was people, to complete, a certain action which. Was to download my ebook okay so so you guys the. Lesson there is that you guys need to choose the marketing objective that you need for whatever you want but, it had you can't think you can't try and come up with your own solution. To your issue I guess right if you want more people to buy your product then, you might think that traffic is good because it's more people are gonna land on your website so logically, speaking more people are going to buy that's wrong okay you need to follow exactly what, facebook, says so, if you if you literally want traffic then you would choose traffic, you would choose engagement. If you want people to engage with your post so, let's say that you you post, it on Facebook or, your advertisement. And you want people to like it to comment it to view it you would do engagement, and the most popular, one is convergence. Okay we're gonna start with an engagement. Campaign. And then we're gonna go into conversions, but conversions, is the most popular, one and the reason why that's the most popular one and it's the one that I mostly use on a daily, basis, is because. The conversions, campaign, focuses. On optimizing. For a specific action, ok so. Let's say that you guys have an online store and you want people to buy your product you're gonna be able to create a conversions. Campaign. That, optimizes. For Add to Cart or that, optimizes, for people buying stuff or that optimizes, for someone downloading, your ebook and what's gonna happen is that Facebook is gonna start storing data of every, single person that completes that action, and is, going to -, to. Start presenting the advertisement. To other people that are like them ok so what I should have done on that eBook example, was, not to do traffic what I should have done was I should have started a conversions. Campaign. Ok and what the conversions, campaign is going to do automatically, is that it's going to start. Showing your advertisement. To every single person who you target it right because you have to specify who you want to target but, what it's going to do later it's kind of it's, gonna know that ok this type of people they, like the e-book ok this audience right here they like the e-book so it's gonna start spending all the advertisement. Money and targeting, people that are here because, it's optimizing. For, people that are doing what you want ok its optimizing. For, the conversions. Ok which is ultimately what, I needed when, I when. I wanted, people to download that ebook ok so we're gonna start with an engagement one here and remember the engagement, one is for, people for, for, when you want people to comment to like and. To do those types of things to your post so we're gonna click your on engagement and at, the bottom it's gonna tell us to enter a name and so.
See Here we could engage for a bunch of different things so or we could optimize for different things for post engagement do we want people to, engage what they post do, we want people to like a page right or event, responses let's do it with page likes you're gonna choose, your. Name right there not a big deal and here, gonna set up your ad account okay so obviously you need an ad account set up and. And, then once you do that then it's gonna run it with that one so let's just say continue, here great my ad account set up and you're only gonna have to do that one time and. It's because I just created this profile, so here at the top is where you choose your page remember that earlier we spoke about how, you need to have a page and how you're going to create it so here we have the best coffee shop and then, as. Far as the ad set name if we go back to photoshop here for a second we're gonna realize. That we, already chose our campaign, okay our campaign, objective. Was engagement. Up here and now we're here in this middle level where we have our ad sets and remember how we said earlier that our ad sets are going, to target. Different. Different. Audiences, so, usually what only my ad set is like the name of the audience so, here I'm going to I'm advertising a business for, a coffee, shop business okay so the. First people that I'm going to target are gonna be people who, are interested, in coffee plus. Starbucks. So I'm gonna call that as my ad set name and let's go down here through the options and kind of learn what, it is that's going on here so. Here we have the page we already chose a page here we have the audience and this is the most important part because if we're able to, target. The right audience right, if we're able to put this in front of people who. Are interested, in what we have then, we are going to have success with our advertisement. So I'm gonna take this off here we're going to custom, audiences later we're not gonna do that right now so people who live in this location so, usually you're gonna want to target people in countries. Of a high GDP right richer, countries, and the reason for that is because not. All leads, are created equal but in this example, okay, and the example, of post engagement what, you're gonna want to do in order to build social, proof, with your audiences, is that, maybe you target, the entire world okay but, later on when we start running advertisements. For conversions. And for, people that are buying stuff from us then, we're not gonna target the whole world we're gonna be really specific and that was an issue that I made, as well when I started running advertisement. Was that I wanted people to download, my ebook okay, but, more importantly, I wanted people to download my ebook who, had money, okay, because I wanted, to later on sell them stuff, but what I did with my first advertisements, was that I targeted, the whole world, okay, this, is earth right here earth I targeted. The whole world and that, was terrible, because what. Happened was that there, were people of countries with very low GDP, that, were downloading, my ebook and then Facebook said oh okay, people, from these countries really. Liked your ebook we're only going, to show it to them and so. All of, my leads and the entire, $1,000, that I spent, basically. Had like one. U.s.. Lead and like, two canadian. Leads right it. Was it was absolutely terrible and so, and so. We have to make sure that we choose the right locations, but as far as as far as an engagement post, it does not matter okay it doesn't matter because I just want social proof and I want people to like my post I want people to comment I really, don't care where they're from because that's not how I'm going to make the money right but once your Facebook, post has more likes and more comments and everything then people are gonna start paying more attention to it so down here you're also able to select the age so, how old do you want your. Audience to be and we're gonna learn as we go through this is that we're gonna be able to optimize our campaigns, so when you first start off you're probably not gonna have any idea what it is that you're gonna need to to. Set this at but. Like for example you're not gonna know whether you need to only target people from 30 to 45, years old but once we start a campaign and we spent our first two three four dollars we're gonna be able to learn who.
Are The people that are responding to this advertisement, and then come back and modify, art, our campaigns. Okay that is always the way to go now as far as language I'm always gonna select English right I'm not writing advertisements. In Spanish you would select it in your own language and then this is really. Where. The most important, part comes in which is in the targeting, of the based. On interest, right so, what. Do I want people what. Type of people do I want seeing this advertisement, okay so here this thing predefined. Some stuff I don't want that I don't even want this. Detailed. Targeting, so include people who match at least one of the following so when here I could put like online shopping let's just select a bunch of these I select, coffee. Let's. Select coffee. Houses. Okay. I can't spell coffee, houses coffee, maker. Right. So what this going to do let's say that I just went with this ad with this audience, here that I started my campaign with this audience what this is going to do is that Facebook is gonna go out there and it's, going to see people. That it's going to find people that like coffee makers I like coffee that like coffee houses that like online shopping and they, only have to like one of those and as long as they like one of those then, they're gonna advertise me, okay now, when, we're when we're setting this up for this example, of the best coffee shop, and this is really a mistake that a lot of beginners make is that for example, they're, gonna come here and they're gonna want to come they're, gonna want to target coffee, right there, and they're just going to target coffee and as you can see it's said they're 363. Million people like this is too many people your audiences, cannot be this big usually. I've had the greatest success with, audiences, um at, most, having, like 4 from 4 to 6 million people. Targeting, okay and even, less it's better the less you have the better because technically, that means that you're more targeted. Right and I'll show you what that means in a second so here we're targeting coffee. Okay, but what we're going to do it's something that's called flex targeting, and this is a bit more advanced but it's important that we start doing it from the beginning because it's gonna allow our advertisements. To be a lot more powerful so, here we're targeting people that like coffee but. I not only want people I not only want people to see my advertisements. That like coffee but, I also want to click right here on narrow audience, okay, and, I'm gonna I'm also gonna target people that like Starbucks, and, as. You can see only 49, million people only. Friggin, generally speaking because that's a really big number but, 49, million people like Starbucks, but what this is going to do right here is that, it's gonna target people that like coffee and like. Starbucks, okay so I did these 49, million people some. Of them are gonna also like coffee and it's gonna target them and you know what something else I'm gonna do I'm gonna narrow it down even more is that I'm probably gonna go out there I'm gonna find a brand, of coffee maker, okay, a coffee, maker brand, or a coffee, brand, let's, actually do that right now so let's go on Google, and let's let's look for the best coffee brands, and I'm gonna target people that like those coffee brands because, in facebook. You could, technically, speaking. Accidentally. Be interested, in coffee, as, per, their, algorithm, right so let's say that this one day you liked a Facebook, post of someone. Who who. Posted something about coffee right you liked it because you thought it was cool in the moment Facebook. Might think that you're interested in coffee but in reality you. Just like the Facebook post because you thought it was cool right but. If I target people that are interested in a coffee brand like, people, are not accidentally. Interested. In a coffee brand, you get what I mean how it's so specific, that uh that. If you like that then you'd literally like coffee right let's, say you're targeting people, in the fitness industry and you want to target people that are into bodybuilding you, could just come in here and you could type in bodybuilding right, which is super, general and you should never do that 135. Million people or you. Could type here you can come here and type in optimal, nutrition, C, now, you have 9 million people and optimal nutrition is, a very popular brand of supplements, so people who like optimum nutrition are more, than likely into, bodybuilding, like a lot more likely than someone, who's just interested, in bodybuilding and then you could do what we're doing here which is that you you click on narrow right.
Narrow Further, which, allows you to make, it so that people are interested in both and, let me write let me draw here a very, quick example so. You guys are able to more easily understand. This so right here we have people who are interested in coffee, right. Here we have people who are interested in coffee here. We have people who are interested in, Starbucks. Ok. Starbucks. And so, what we're doing by pressing, the. Exclude, option, or the the, include, what was it was it called. Narrow. Further right when we're pressing the narrow option, is that we're doing this we're grabbing this circle, of people who like coffee and then, we're grabbing this circle, of people who like Starbucks, and we're, joining them like this okay and this, is the audience, that we're targeting so so now we're, gonna target these, people here right who like coffee and who. Also like Starbucks, ok and so, we're gonna do it even further we're gonna do it a third level and I'm gonna go on Google right here and type in. Best. Coffee. Brands. Let's, see what we could find here. 13. Best coffee brands. And this. Is kind of the research that I personally do as well as I'm as I'm looking as I'm finding different audiences, and what you guys are gonna learn is that you're. Never gonna have an audience off the top of your head that's gonna be super effective what you have to do is you have to create different ad sets targeting. Different audiences, and then seeing how they perform, okay you're never gonna come into this and on your first try just hit it out of the park and find, the best audience that's gonna perform the best could you yeah, but the chances are very low so you're gonna have to do this research here like for example this, says da ma let's see if that's even something that I could choose here, and. See. So it's not there and actually in the middle of this campaign, creation here I'm gonna go I'm gonna go over something else which, is it's. Called the audience, insights, and that's how that's, another way that we could do research in order for us to find people that are interested in coffee and it's important, that we do research not only before, our camp curating, our campaign, but even during the campaign okay as I'm creating these campaigns, you're in real-time with you this, is literally what I would be doing so for example I'm going to go on Google and I'm gonna type in Facebook. Insights. Facebook, audience insights I'm pretty sure and. I'm. Gonna click here just look for something called audience, insights, okay google it it's gonna take you back to Facebook one way or another and, Facebook. Is down. All. Right so we're back here and how I found the Facebook, Insights and how I got it to work because it seemed to have been downwards and I just opened, up a new tab of this and I went up here to the top left and I hit audience, insights, okay so as we're creating our campaign, here in this different tab I'm.
Gonna Open up I'm gonna always have audience insights open on another tab and I'm gonna use it to find people of different interests so for example I'm gonna come back to audience insights and I'm, gonna type here in this interest, part, here I'm gonna type in Starbucks, and it's actually gonna give us a whole bunch of information about, people, who are interested, in the entry in in Starbucks right in the interest that is Starbucks, so, people that are interested in Starbucks, according to audience insights are 77%. Are women 23%, are, and these, are other things that they're interested in okay so they're interested, in children's, first career building, out and about. Relationship. Status education level. So it's there's really a whole bunch of infer their is a whole bunch of information here that we could use to create our, our. Audience, right what do we need our audience, to like because. People that like Starbucks, are also interested, in this specific thing and one of my favorite, places, to go to is the page like section, right here so, I'm gonna go to the page lights and I'm gonna take a look at the pages that people, that are interested in Starbucks, are liking, and I'm gonna specifically. Focus on the ones that are that, are relating. To, Starbucks. So, here we have Facebook, so obviously, like Facebook family got a Simpsons, so it seems like these are all things that are pretty random, let. Me see if I could if I could just, type in like, coffee maker. So. I'm also going to search for coffee maker let's see what comes up I'm gonna take off Starbucks, actually. Alright. So it seems like everyone who's interested in coffee likes, family, I but, that doesn't, help okay when you guys see something like that make sure you don't come here and like Target Family Guy that has nothing to do with it so what I'm actually gonna do is I'm gonna go back on Google and I'm gonna keep looking for some coffee brands, so. Top coffee. Brands. Dunkin. Donuts. No maybe. Dunkin, Donuts let's go back and try it so. I'm gonna look up and sometimes you guys are gonna come here and look for interests, that don't show up there's. Really nothing you could do about that like you can if you don't see an interest here that Facebook, doesn't give you an option for it then, you can't target it so Dunkin Donuts know I want to go more specific. Let's. Try Maxwell, House. Maxwell. House and and you guys also want to target or want to find like competitors. Here and see, what people are liking that have to do with the competitors so let's see what Maxwell, House is I'm gonna google. That okay. So Maxwell House is a brand of coffee manufactured. Great so, it's a coffee brand let's see what people here are doing so it's still woman so you guys can see here that a big, percentage, of the, people that like everything, to do with coffee or woman so maybe that tells me to come here and only, target people at a woman but since this is a brand new campaign. I'm just gonna leave it on everybody and then, once. It starts running I'm gonna be able to see if I want to switch it to just woman so let's see if we could find all, right let's try this one. Nescafe. I think. This is gonna be a good one all. Right so see 87%, a woman yeah we're probably definitely gonna do that but let's just leave it like this for now so I'm gonna go to page lights and see what these people are liking so let's see what tasty, is, Adam. Sandler Dada. Usually. What you'll be able to do as well and and, look this audience size is perfect 900, k21 minutes so let's come back to our ad sets and we're gonna do people, that like coffee people, that like Starbucks. And, people. That. Like this, brand right here okay, and and. So I think this is a pretty good audience to start with up here I'm gonna also I'm, gonna put on who. My audience is targeting cuz it's gonna be easier for me to see from the outside the, best coffee shop I got that we're gonna go in the entire world and we're gonna do it people that like these brands right here 18 to 65, targeting, all okay, we're, gonna go down and usually, the automatic, placements, I'll ream out leave it on automatic right, I'll leave it to post it absolutely, anywhere but, later on once we get into more advanced stuff we're gonna see how we're gonna be able to check, how a specific.
Advertisement, Is performing, and be able to edit and be like hey I only want to show this on Instagram. Or I only want to show this here or there right but for now we're gonna leave it on automatic placements. And we can start advertisements, for as little as five dollars okay and this this. Um what, you guys have to realize is that as you're creating these ads the. The, amount of money that you're going to spend is going to be at the ad set level and it's going to be daily. So how much money do you want to spend on a daily, basis, so I'm gonna leave this here are five bucks when I hit continue. We. Found one error where, are the people you want to reach at a location for your audience okay so it seems like we have to have a location here if we even, if we want the whole world so, let's. Just do North, America. Will. Do South, America, and. Make. Sure that you guys choose region, as opposed. To whatever I just did here so. North. America see how it says place here I'm looking for a North America region so it's just in South America and North America and. Maybe was just to Europe to. Europe. Region and. Asia. Will. Do Australia. Okay. Great so, see here we have 1.9. Million people and this is a perfect, audience size to start with and the reason for why, this is a perfect audience size is because it's not an audience that's too big and it's an audience that's micro-targeted. Which means that it's people that like coffee people that like Starbucks and they. Like this coffee brand okay so these people are more than likely gonna be interested, in my coffee shop and and. They're going to bring an engagement to this post remember, that yeah, maybe the end goal here is to get people to come to my coffee shop but. This is not what this advertisement, is for this, advertisement, is for engagement, okay I want people to engage, with this post so, that they could bring social proof, to, my post, right later, on we're gonna set up different advertisements, to, sell different.
Products, Or whatnot. So. Let's go down and we're gonna hit here continue, so we haven't selected at five bucks and now, the section that we're at right now if we, go back here to photo shop is the, advertisement. Section, okay so, now we're actually we already created we, we created the campaign, let's choose your different color just so that you guys are able to see this we. Created the campaign we, created an ad set now we have to choose the different ads, for. That ad set and then what we're gonna do later is that we're gonna duplicate. From, here from this point now so let me change the color one more time so, what we're gonna do after after we finish what we're about to do is that we're gonna come here we're gonna duplicate, this into. Another one except, we're gonna change who we're targeting and that's gonna be the easiest way for us to test all of this it'll make sense as we do it so let's go on so, here we're at are. We're. At the ad section, which is the final, piece, of our campaign, and after we do this after we confirm this our advertisement. Will go out to the world and everybody. Will see it so here we have different, options we could select a single image and it's, cool because we could select up to six images and Facebook. Is just gonna have those on rotation, and then later on we'll be able to kill the ones that don't work here, we have a single video, so we could pull one video or its slideshow, which is a looping, video with up to 10 images what I usually do about 99%. Of the time is that I just do an image sometimes, I'll also do, a video it just depends, but you guys are gonna have to test with the different ones and see what works best so. I'm just gonna find some sample, pictures here on Google, and, to. Use so let's try coffee. Shop. Okay. Cool, I'm, gonna take a screenshot of this. I'm. Gonna come back to my advertiser. I'm gonna upload that image. Let's. Wait for it to upload here and guys this is live like this is me creating a campaign here just as I would if I was doing it for myself, and, kind of giving you guys the entire walkthrough. Of how everything works out so, here we have the image we have the best coffee shop which is the name of our Facebook page we have a picture. There of the shop brand, 0 lies blah blah blah this. Is the best. Coffee. Shop. Ever. This. Is the best coffee shop ever so you have some text there I'm advertising your brand and as you can see this is a paper, engagement. And we're also optimizing. For people liking our page so. That means that Facebook, is going to tell us how we're gonna set up our ads so. It's gonna be like this we're only gonna be able to provide the text later, on when we create a campaign for conversion, for, conversions, then. We're going to want to specify, for example, a page for them to go to and so on but, now we just have an image so there we go we have we, have some text we have the image we have, everything. Ready to go I could add more images here I could also hit, free stock images and it's cool because they, don't let they'll give me access to a whole bunch of images that they have so look I get include like this one I can, include this one, the. Hell, there. Could. Include that one I could include this one I could hit done and look. I'm just I'm, gonna be able to use their, their, pictures there as well so it's super cool so, so I'm gonna hit confirm here and we're, off our first advertisement is off the ground and oh, look it turns out that you need to pay, no. You don't need to pay you actually, just need to add your, your. Credit card information so. That dirt so that they'll be able to obviously charge, you as your advertisement gets around so I'm gonna finish up adding, this up here real quick and then we're gonna go into how, we're gonna be able to analyze this campaign, so, that we're able to take things off to make it better to optimize, it so that we can get the best results for the lowest amount of money and then after that we're gonna go into creating a convergence, campaign.
All, Right so after we enter our credit card information then, our campaign, will be submitted, okay so right now we're running an engagement, campaign, so, as you guys could see here on these top three levels this is basically where you're going to live and this is where you're gonna be able to analyze. These campaigns, in order, for you to optimize, them okay and optimizing. Campaign. Simply, means um fixing. Up who you're, targeting like who your audience is fixing, up the advertisement, seeing which ones are working better so, that you only leave, things running if they're actually working and if they're actually making. A sense right as far as how much things are going to cost so, as far as the campaign you, could break things down here by, day by, week by delivery, by location you could have a whole bunch of different columns, but that's not what we want as far as the campaign, is concerned we, want to go to ad sets, and the reason why we're gonna want to go to ad sets is because, remember that we said that every, single ad set is going to target different people, so, if we separate, here this this, campaign, and see, who its, optimizing. For that, won't be as effective as if we do it in the ad set, section. So let's go to the ad sets right here and. In this example we only have one but, let's go ahead real quick and let's just duplicate, that so for example, what you will do after you create your first one so right here I just finished, creating my first advertisement I don't only I don't want to target one, I don't, want to have one ad set at a time because, I'm not sure if this is going to be effective, right so what I'm gonna do is I'm gonna have multiple ad, sets, running at the same time all of them targeting, different audiences. To see which one is going to work best so I'm gonna come here I'm gonna duplicate, this and. Hit duplicate, and it's, basically, going to create, another copy. Of it and another, copy of every, single ad but, what I'm going to do when I duplicate, it is that I'm going to edit the I'm. Gonna edit the audience, okay because I don't want to target to add sets with the same exact audience right that makes no sense at all so for this example let's, say that I'm gonna target people that, like. That, same brand here you would just figure out a different, way a different um a. Different. Audience that. That applies to the same niche right in this in this case coffee shops first, so let's say I'm gonna do people that like coffee, makers. Or. That. Also like coffee, beans. Or that. Like coffee. Coffee. Talk, okay I think coffee talk sounds, like a like, a talk show maybe, a podcast, or something but two hundred and two thousand people like it so that's good enough so. What this audience right now is doing is that people who need to be interested in one of these things and if they're interested in one of these and they're going to be targeted, and I'm gonna click Save and continue okay, and that's gonna be my new ad set that's it I'm not gonna touch the ads because, this is like a science, experiment, okay you only want to change one, thing at a time, because if you change multiple things then you don't know what was the cause of it performing, better so, what we do and what I always do in every single one of these advertisements, is that, and every single one of these campaigns, is that, I have my, first one the first ad set that I create when I first create the campaign is going, to have either two three four whatever, amount of different ads that I want and then I'm going to come to the ad set section, I'm gonna duplicate.
It And I'm, gonna leave the same exact ads I'm only gonna change the audience, okay and if one, of them starts outperforming. The other then, I know that that is the audience, that I need to start targeting okay, it's not because if you change the ads as well right, if you change this end the level right here then. You're not sure if the reason why those ads are performing better is because the ads are different or if it's because of the audience right so that's why you want to make sure you only change one, thing at a time and let me actually edit, the name here because. This is not, the, same as that, so. Coffee. Talk, + coffee, maker. +, coffee. Was. It coffee. Bean. Coffee. Beer okay so I usually name my ad set with the name of the audience so there it is there's my there's my audience so now I'm spending five bucks on this one five bucks on this one and then if we select them both we're gonna notice that there's gonna be six advertisements. And the reason why there's six advertisement, is because it's three for each for each of the XS right it multiplies, but, what we want to do as this, is running is that we want to monitor, it we want to monitor it because we want to be getting a page, likes in this example because that's what we chose our campaign for in the beginning for, the cheapest amount of money okay and how I'm going to do that is by using this breakdowns feature right, here so, I'm actually gonna select buy action, and then, I'm going to do like for example by. Conversion, device and this, is going to show me and right now right now it's not showing anything because I don't have any data but, it would show me what devices the, the conversions, are coming from I could also do it by delivery, and see, what age gender, country. Impression. Device and by breaking, it down by all these different, types I'm gonna be able to drill down into where, I need to be showing my advertisement, to who I need to be showing my advertisement, to depending. On what's working best so. Right now it's not letting me because there's not a lot of there's no data here there's no data as far as these likes but, what you guys need to do is focus on breaking it down by age so you're gonna come here by delivery, choose by age and you're, going to see from. What age to what age your advertisement. Is performing the best and then all you're gonna do is you're gonna click right here on this edit button and you're, gonna scroll down and you're gonna edit who, you're targeting because you only want to target the people that are coming in the cheapest you're also going to want to come here and separate, it by device okay what devices is this performing, the best on and then you're going to come you're gonna click Edit as always. You're gonna click Edit you're gonna come down and you're gonna click edit placements, okay you're gonna be able to select the devices, that it's performing, the best on and so that's kind of like a real quick overview of. Optimizing. Your campaigns, right and that is ultimately, something that's advanced. Because you want to be able to create these campaigns, quickly, you want to be able to target the right people and then you want to be able to optimize them so that you're you're able to, to. Get the most for, your money okay now the next type of campaign that we're gonna create is gonna be a convergence, campaign and in this convergence, campaign we're gonna target add, two cards and what that means is that let's, come here Photoshop kind of draw it out so we have a better idea so I have this coffee shop and this coffee shop not only is a local, shop but it also sells, things online and so, what I want to do is right, here I have my store, right I have my online, store, it's it's, called the coffee shop and then, it sells different things in there I sell different things in that store and so what I want to do is I want to pick certain items that I want to advertise so I'm gonna advertise in this case this one item right here and here I have Facebook and what I'm going to do in Facebook, is that I'm going to create a convergence. Campaign. And that convergence. Campaign, is gonna, be optimizing. Right. It's gonna be optimizing, for Add to. Cart and so, what that means is that I'm gonna take this campaign I'm gonna create it I'm going to create the advertisement, and this, campaign has an objective of people. Adding, this product, to their cart so what that means is that their people are gonna see my ad right I'm. Gonna create an advertisement, people are gonna see it they're, gonna go into the ad into, my website okay, into. My website and they're gonna add this, product, right here to, cart and every, time that happens, Facebook.
Is Going to count it okay now you guys might be wondering how is Facebook going to do that so how Facebook is going to do that is by, using the, pixel, okay they're gonna use the picture that we spoke about earlier to, know when people add stuff to their cart so, before, we get into creating this actual campaign, what I'm going to do is that I'm going to create a pixel, and then I'm gonna show you guys how to install this pixel and then we're gonna create this campaign, that is going to optimize, for, Add to Cart. Should. I recreate the picture we're gonna come back here to our ad imagine we click on the top left and then click on pixels, okay it's, gonna take us to this area where. Nothing. Is going to be there or it's going to lag awesome. Though, the Facebook manager does this sometimes where it literally does not want to work like it look it's it's literally not going there, okay. So after clicking, on this picture like three times it finally works so it's going to take you to a page that looks like this you're gonna click on create a pixel. Okay. So I'm gonna you're gonna call it whatever you want you're gonna click create, and. Then. That's it like your pixel is created, right and it's gonna start tracking all these different events and it's gonna give you this pixel, ID up here so the first thing that I want to the, first thing that I want how I want to integrate this pixel first and I'm going to show you guys is on, a Shopify, store so if you have a Shopify, store this, is how you will integrate. It into your website so, let's go here to one of my demo. Shopify. Stores I'm, gonna log in to the admin section. Go. Ahead and do is I'm gonna go to online store. I'm. Gonna go to preferences and. Then. Right here it says Facebook pixel okay and I'm gonna enter that pixel, code that I have right over here. So I have this pixel code here I'm gonna copy and paste it, right there just, a number okay I'm gonna press save and that's it so. That is it so, Shopify. Is gonna take care of the rest okay they're gonna handle everything from. Calculating. When people add to cart they're gonna handle, everything from people seeing your website, and all, of that information right so now every time someone hops into this website into this URL it's going to be tracked here and later on we're gonna be able to run advertisements, to, that so, um. So. That's how you set up the fix book pixel on a Shopify, store now I'm gonna show you on a WordPress, website okay. So I'm gonna come right here to one, of our WordPress websites, and. So. What we're gonna do once inside once we're inside of our WordPress site is that we're gonna download a plug-in called pixel, your site okay and after you do that you're just gonna go to the actual plug-in down here and there's, gonna be an area here see add your pixel, ID and that's it you're just gonna put the pixel ID there and and, the. Plug-in will automatically, manage, and handle everything that has to do with your store as far as creating, the, actual pageviews, and sending, the data back, to a, certain extent right the the add to cards you would have to connect that with WooCommerce, but. Then it would be able to do that so, after, we connected, our pixel then we're ready to create a convergence, campaign, so in order to create a convergence, campaign we're gonna come back to, I, don't want to go there we're gonna come back to our ads manager and. Then. We're gonna create a conversion. Actually. Let's go on to the same account. So. We're gonna come back into our ad manager we're gonna create a conversions, campaign, okay and here it's gonna ask you hey what do you want to optimize. For so we're gonna select the name first we're gonna hit continue and here. Select. The conversion, right here right so we already have our pixel selected, it's the pixel that we literally just made and up here we're gonna select whether we want to optimize for Add to Cart whether we want to optimize for initiate, checkout, for, add payment info for purchase for lead for, complete registration right so I personally run a lot of advertisements.
Ah To get people to register for webinars, right so I would optimize for complete registration but in this example we're optimizing, for Add to Cart and so again what that's going to do is that it's going to allow Facebook to go and grab more people that, have completed, the specific, action okay and it's also going to quantify, your, results, based on that so you're gonna be able to see I'm paying, three dollars per add to cart and paying $2 per add to cart I'm getting, this much, money in purchases. Right then and you're gonna be able to that way see, whether this campaign, makes sense so, that's kind of what I wanted to focus on as far as the conversions, is concerned. Everything, from that point forward is basically, the same in all Facebook, Ads you're gonna create your custom audience you're gonna so you're going to select your advert your audience, down here based on your interest, based on the whole thing then you're gonna select your daily budget you're gonna hit continue and you're gonna be able to create your ads and now what I want to focus on for. The next couple of minutes as we wrap this up is what's, really gonna allow us to drive value from all these different events and all the data that we're gathering and what, that is our custom, audiences, and the power that custom audiences have when, it comes to creating our campaigns, so, we just went over is how do we create an engagement campaign, how do we create a campaign in general, and how important, it is to create convergence, campaigns, and campaigns. That actually, have. A marketing, objective, of exactly. What we want to do okay and so what are we gonna we'll go now is we're, gonna go into our audiences. Section so if you guys hit up here on the top left there's. Gonna be somewhere, in here that says audiences, right there we're gonna click on it and we're.
Gonna Be able to use data from, our pixel, in order to create custom, audiences, so we create a custom audience we could create a look-alike audience, we. Could create a saved audience but in order to create a look-alike we already need an audience so the first thing that we're gonna do is we're gonna create a custom audience and if, maybe you have your customers, emails currently, right maybe you have an excel sheet or some sort of customer, file with, a whole bunch of emails you would be able to do that by clicking right here on customer, file and then, that's gonna be pretty cool because you're gonna be able to target your exact, customers, with Facebook Ads or you, could hit right here on website traffic which is the most popular and. What you're gonna do when you click on website traffic is that, you're gonna select who your audience, is going to be so, all website, visitors in the last 30 days you could go up to 180, days people, who visit a specific, wave web, pages or visitors, buy time spent so for example when you see an advertisement that. That, gets triggered when you go to a website so let's say you visit. Katy. Perry shoes.com. Because you really want to buy her shoes and then you get out you go on Facebook and you, see. Advertisements. That have to do with that same store what. That person did the person managing the advertisement, was that they created a custom audience of all, website, visitors, right and this adding the audience is update, by themselves, right so it's not like you create it and then it only gets it with the people up to that point like it's going to have all the website visitors in the past 30 days including, the ones that are coming in every, once in a while so, what happens there is that they're, targeting all day they have an audience of all the website visitors, and then, their campaign, is is. Towards. The these, people right this audience so I could do all website visitors or what I could do here is I could do people, who.
For. Example let's say that you have your coffee shop let's, come here to to milk club again I think this is a this, is a live. Store, yeah, so we have this this product, here that's a bike right so what I could do is I could copy this URL up, here and I. Could put I could put that there right so this is an audience for people who visited, this, bike and then I could do, include. More. So. So, hold on I'm gonna exclude right, so people who visited, this page and then people who, because. I could also do here events. Where they were. So. The event actually aren't going to show because I don't have any yet but I'm also going to be able to select, here. People. Who did not purchase it right so once your pixel starts getting more events you're gonna be able to select on this drop-down the. Purchase. Event. Okay so that means is that these people want, to go see this bike but, they didn't buy it okay and then you could to create that audience and you could be like interested. In like. Interested. In buy didn't. Buy, right. And then you could show, specific. Advertisements, to these people in which, you acknowledge, the fact that they're interested in it but that they didn't buy it maybe you offer them a discount or, something of this sort and then where you're going to be able to do let's create this audience here of people, who let's just create a basic one of all website visitors okay I'm gonna create this interested. In bike and as we do that it's gonna take a little while to populate, and so. What I want to do is that the more data that I have in here right the more people that are interested in this bike and that didn't buy or the more people that are that visited my website and. Where the real power comes in in facebook advertisement, is in creating look-alike. Audiences. And how you do that is that you first create a custom audience and then you come here you hit on this little checkmark you click on actions, create look-alike, okay and after you do that it's gonna bring up this screen right here and you're gonna select your locations, okay what locations, do you want to include these are this look-alike audience from and this, just means from clothes from more. Most closely, related to, farthest. Right so 10% different, or 1%, different, if you leave it at one percent then it's gonna find people that are as closely, related, to, your audience, okay so, let's say we have a thousand people that visited our website I'm gonna come here and I'm going to type in United. States okay what. This is going to do once I create this audience is that, it's gonna find 2.1. Million people right we saw the number there 2.1, 2.1. Million people, who. Are like the people that were interested in bike but didn't buy in the United States okay so I mean just saying that shows, how powerful that is because. What I'm able to do now is that I'm able to come back to the ads manager and. Then. I'm able to create an ad right I'm gonna create a campaign I'm gonna select let's. Actually, start over I'm gonna select the conversions, here I'm gonna click continue. And then I'm gonna select that I want to optimize for Add to Cart okay and then how you select, these custom audiences, is down here right you see right here where it says custom audience so in here I would be able to select the people that are interested in bikes but didn't buy or that look-alike. Audience, okay and look, at like audiences, is extremely, powerful because if you're able to combine a look-alike audience with interests, then, your campaigns are gonna do so much better or just simply, look-alike audiences, like eighty percent of my campaigns or just, look-alike audiences, like, for example I have a thousand, people that registered for a webinar I tell Facebook hey Facebook go and create a look-alike audience of a thousand people are just registered for my webinar and I'm gonna run advertisements, just, to those people and that's extremely effective, because Facebook, does a really good job of finding, people that are really similar, and so guys those are that's everything, from the basics, of Facebook advertising to setting up a brand new campaign, all the way, to, doing some really advanced strategies, that people are not doing at all today as far, as retargeting.
Okay That's what's called retargeting how does someone come to your website and then you somehow figure out a way to create, a campaign that. Is able to reach out to them again in order for you to get them back to your website to purchase again, to come back to your business and it all comes down to a couple of steps right obviously you have to create your profile. On business. On facebook.com you, need to create. Your Facebook, page you need a Facebook page because that's, what the advertisement, is going to be from you need to create the pixel and you need to connect it and it's it's important, that you maybe even do that first so, you could start capturing as much data as possible and, then. The most important parts after that is your, your, your, audience, right you need to target the right people if you have a coffee shop and you're putting that advertisement, in front of people who like dogs you're, probably not going to be effective right you need to put that in front of people who are interested in coffee who are interested, in things that have to do with what you're offering and then, to take it a step further and to go really advanced, what you do is that you create these custom audiences, based on people who visit your website okay so, you create a campaign of people who have visited your website people who have visited certain products in your website but have not purchased and then, to take it even a step further and to really master Facebook, advertisement, you do things such as create, look-alike audiences, okay you have a thousand people who bought a product, 100 people who bought a product you, create an audience that looks like those people and then you target, them and guys if anything in the video was confusing if you guys need any clarification, on anything asked in the comments I'm gonna answer to every single one to make sure that you guys are able to get this that you're able to apply this from absolute, zero I hope you guys enjoyed the content there's gonna be a lot more entrepreneurship videos how-to videos. Some. Car videos here and there because I'm obsessed with cars but make. Sure you guys subscribe to the channel hit or like hit a thumbs up hit. The notification, bell and post a comment below on what you liked most about this video and what type of businesses, you guys have and what you're going to start applying this, into so I'll see y
2017-12-14 01:50
God blss you Joaquin. Can not appreciate you more than this.
Whenever you're looking for conversions ie. getting people to download your bait... you should always run a conversion ad. Only run a PPE when you want engagement or want to see how much people engage with your ad. Don't run PPE with the goal of getting people to convert. This is a mistake I made. Also, you don't have to wait until you have 1,000 conversions to create a Lookalike. The system lets you at 100 but from around 250+ you should already be making your LLA for best results. You don't have to wait until 1,000 but when you do have 1,000... your lookalike will be that much better.
Joaquin Corrales Can you correct me? PPE->BAIT-> 50WEBCONVERSION(PUR,REGIS)->WC CAMPAGN->1000WebConversion->Lookalike WC(PUR,ATC,Regis)
Hey you're very welcome man!!
What are your thoughts about IG advertisements?
Man thank you for this video !! I needed this you have no idea lol
Carlos I'm glad to hear that man! Just hit me up if you have any specific questions and I'll answer them for you.
Hey, Joaquin! I have a question for you. I really would like to get into PPC consulting, but I don't know what skill set I should learn. Should I learn Facebook Ads or Adwords or both? The last thing I want to do is learn a skill set that isn't going to be profitable because people don't want to pay for my services. Any advice? Thanks, man!
Hey Slater, thanks for stopping by! I imagine that your end goal will be to manage the entire digital advertising operation for businesses. When I first started looking into paid advertising, I tried to look around for people who had some sort of proven experience in the platforms and had some results to show. Unfortunately at the time, I wasn't able to find the right fit and decided that I would master the platforms on my own. In hindsight, it was the best thing to ever happen to me. That is however, not so say that there aren't people out there who are actively looking for the service. I think the biggest lessons from what I learned is that people who are going to pay you real money... will want to see some sort of results or previous experience in the platform. If I was you, I would start learning Facebook Ads and either applying it to my own business or start an online store to really learn the ins and outs and get some results for myself. Then when you go looking for clients, you can show them you were able to run profitable advertising for yourself. This.... together with coming up with a good pricing strategy that makes it a no brainer... could get you a ton of business! Hope that helps.
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fucking thank you bro thank you i appretiate you tons foreal thank you!
I'm glad you liked the training bro! If you have any questions at all just hit me up and I'll help you out.
Hey, audience insights is not showing relevant page likes, I see you have the same problem in this video. Did you find a solution for that?
I've been trying to find an answer for this EVERYWHERE. Glad it's finally mentioned somewhere on the internet. Facebook need to get their act together :P
I see. Well let's hope they will fix it soon, it's a great tool. Thank you for getting back so fast!
BRO! I noticed this in the video and also a while later when one of my students asked me about it... not much we can do but wait for Facebook to fix that. Not sure what's up with that but there's definitely not much we can do but wait.
I will usually leave my campaigns on automatic placement and with that setting... a picture ad and a video under 60 seconds will also show on IG. Then I will monitor it to see which placements are outperforming the others. If IG is not doing as good as the Facebook feed then I'll only leave it on the feed! There's no way to tell unless you test like this
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That's crazy how it hasn't been working for a couple of days!
When you create a Facebook page, are you using your personal Facebook ? & when you post an AD do your Facebook friends see everything you're doing
Super nice video there. Quick question : arent we supposed to use View Content first and THEN Add to Cart once you have at least 25-50 ATC so Facebook knows what to look for optimizing on ATC? Sorry I had to ask because facebook lessons and other "teachers" are teaching this and what you are saying is completely different.. I know there are hundreds of ways of doing this but that, in particular, is supposed to be the basic. Thanks for your time Joaquin! ;)
You're welcome man! As far as dark posts... it doesn't matter. About 80% of the time I'll do dark posts for my ads. If I feel that it will also bring some sort of value to the people that follow the fan page then I'll post it there but since I push out so many ads.. I don't want to spam the page either. I don't put a lot of thought behind it though... it's just whatever I feel like doing. I mostly do dark though.
Alright, I will do this for my next couple of tries, many thanks for the quick reply, you're awesome! :) PS: When creating that many ads in a short time, should I go with dark posts instead?
Thanks Justin! I personally don't even bother optimizing for View Content in my conversion campaigns. Really all it means is that you're telling Facebook to optimize for people clicking on your link. Getting ATC on the types of products or offers that I want to sell (aslong as I'm targeting the right audiences) won't take too long. Let me see if I can put it in simpler terms. If I have to optimize for "View Content" because I'm having so much trouble getting ATC then I have the wrong product and I need to switch. I'd rather have a campaign optimizing for ATC with 10 ATC than one optimizing for View Content with 60 view content. Specially since it's bad practice to switch what a campaign optimizes for. So if I was using View Content and then wanted to optimize for ATC... I would have to duplicate the campaign
Thanks Joaquin! Great stuff bro!
Hey Kathy, a "dark post" is just an advertisement that's created through the builder that nobody else sees. Or a post on your page that is not visible to the public.
Joaquin Corrales what is a “dark post”?
You are super amazing at teaching and very easy to understand. Its 5am now i just watched half way. Will finish the rest tomorrow. I lost 400 usd on instagram influencer shoutouts for my shopify store. I felt horrible and am making changes. I will try facebook ads soon. Is it possible to get 1on1 coaching from you? I really need someone so i dont make mistakes again. Thank you so much
Joaquin Corrales i message you on IG @1milliongadgets thanks Joaquin!
Anderson Liang Hey Anderson! Thanks so much for the compliment I really appreciate it and I’m super glad you like the training. I myself lost thousands of dollars when I first started advertising and if I can help others skip that stage then that would be awesome. I don’t have much time for 1 on 1 coaching but message me on Instagram and we’ll talk more about it. Ig- joaquin.corrales
Hey Donald thanks bro! I'm glad you enjoyed the video. Let me know if you ever have any questions and I'll point you in the right direction.
thanks for the video. I don't know why when I set my ad it never shows me the data. I don't know how it behaves to be able to make changes, only when I stop it it shows me how much I spent and is a lot of money, could you help with that?
sir Facebook carousel ads call to action does not show shop now button please help
Hola Joaquin, hablas Espanol? Donde vives? Yo vivo en Los Angeles. Me gustaria hablar contigo de negocios. Si te interesa, por favor contactame a: Alon56@yahoo.com
Si me escribes a mi correo, ahi podemos hablar mejor
Hola mucho gusto! Vivo en Miami.
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Wow! So much Value in this Video! Thank You
Joaquin Corrales what's the purpose of dark posts if the public can't see it? sorry, I'm just about to start learning about fb ads. Looking forward to learn more from you! Thank you for the content!
Sick! Going to be making a lot more tutorials. Let me know if there any in specific that you want and I'll add them to the list!
Joaquin Corrales yes bro it is ok now. But your tips made my ads work. PLEASE MAKE MORE TUTORIALS, yours are very specific and easy to follow.
I'm so happy to hear that bro! Good for you. Hit me back if you ever have any questions
Yo I followed your steps and I have results now. Fantastic stuff. I gained 2900 like on my facebook page. And they are real people is actually talking to me about my content. Love you bro
Hey Carlos! While your ad is running... it will probably take about 20-40 mins but it will show you the money that it's spending!
You're welcome Connor!
Hey Tapas! I usually run video ads or just single images!
They don't get notified of changes you make to your pages or pages you create or anything.
Hey Angelique! I use my personal Facebook to create the Facebook Page. Since the ads are ran through the Facebook Page... your friends don't see anything at all.
Hey Nelson! Good question. You would create a dark post if it's to target a specific niche and you don't want everyone on your page to see it. It's just the difference between running ads on a post people can see if they go on your page versus running ads on a post anyone can see if they visited your page. It's not a big deal but that's the main reason why. Since you're running ads whether it's dark or not... the public will be able to see it. Let me know if any of that doesn't make sense so I can clarify!
Hello Joaquin, oh noooo I don’t have a FB account anymore. It got boring to me. Guess I need to get back on and follow these steps. ~nancy
something is different about the content you deliver. You have made me look at FB ads in a totally different view. I would love to request videos that explain a real campaign over view days that would show the process from start to optimization to re targeting to actually making Shopify sales. Thumbs up! SUBSCRIBED!
do you know how to do Dark adds I think there called ?
How do you design the add artwork ?
Even if it's just for running advertisement... you need to get back on!
Appreciate it Kareem! I'll add your requests to the list
I messaged your facebook account. Hope that you check it, Want to talk more about fb ads before I get this going. Thanks for the time!
Your video was great wish it was longer. Can you suggest an online business that i could do other on line t-shirts that allows me not carry inventory and do not have to manage returns
Thanks
Glad you liked it! No problem!
You would just create the post through the power editor! Or, you can post an unlisted post and then choose it in the power editor
Hey Integrity, you can use Canva.com or you can go on fiverr.com and pay somebody 5 dollars. I'll make a video on this later on
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Thank You so much!!! Very very insightful .
Appreciate the comment! Just found this website after a quick google search https://www.printful.com/
Screen rez to high so everything looks too small ...
I appreciate the comment! I will keep this in mind for the next videos!
Very insightful...many thanks
Thank you Benjamin!
Great vid, very much appreciated.
Thank you for the view!
You're welcome!
thank you, so much value :)
I've ran a few campaigns with no success and I am very happy to have found your video! I have a few questions regarding ad sets. 1. How many ad sets (per interests) do you run at a time? And do you always run them at $5/day? 2. When your pixel is fresh (no data), do you first run a PPE? And what budget do you start it off with and which countries do you target? Thank for the awesome content!
You're welcome!!
I second that suggestion! Please do a video explaining a real campaign process, that would be awesome to watch and of course different than what others do. Which will definitely boost up your YouTube channel, I'm sure.
Through videos like this one there's no way not to get to understand Facebook adds thanks Joaquin great video
Can you do a video on one product ad for beginners with Amazon affiliate and WordPress step by step
Thank You so much ... Very informative, God Bless
Appreciate you Gere!
Hey Juan! I will start about 5-10 ad sets each with an individual interest. I will run them at about $2-4 each at PPE or PPV to see what gets the most engagement to third world countries! Then, turn off the bad ones and spend more money on the good ones this time a WC ad and targeting US.. etc
As an Amazon seller, I was looking for ways to drive outside traffic. I had never tried FB ads because they just seemed so complicated. This is by far one of the best videos to break it down for beginners! My ad is converting well too. Thanks Joaquin
Kendra Valton appreciate you Kendra! Glad you enjoyed it
I already have a Wordpress video going step by step check it out here! https://youtu.be/WG3CRQc4-BA
Appreciate the view!
Dude you're REAL, people who've been successful PREACH!! DON'T DO FB ADS lol they're CRAZY I made my first 10 sales using FB, had a product but IG influencers are garbage at time. EVERYONE LIKE AND SUBSCRIBE SUBSCRIBE SUBSCRIBE my first vid and I already kno has tons to OFFER!!
Thanks for the content Joaquin.Learnt a lot of things, however I've got few queries. Why do you not make purchase conversion? And does the lookalike ATC will allow customer to purchase even without using purchase conversion?And isit better to do lookalike with 100-200 purchase? Thanks again
Thank you for investing the time to teach this. I'm in Real estate. It's hard to accommodate your request of what I liked because it was all really good but if I had to pick something it would be audience insights for laser targeting. Ty again and keep up the good work!
Appreciate the comment Joey! Hit me up with any specific questions when you have them
Thanks for your amazing video, I have a game in play store Can I do the same steps ??
Nice explanation Joaquin, you totally get all those info for a facebook ads start-ups needed. Appreciate your effort, I learnt a lot from you. Do you have any videos of more detail explanation for FB ads?
I've recently started actually skipping the ATC and going straight into purchase conversions! Yes, the LLA will only get better the more data it has!
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WOW!!! I have been searching so long for a useful explanation of the Facebook Manager Portal to run a huge campaign for a client. After logging in over 20 hours of different Youtube "Experts" this is the FIRST video where he is thoughtful, articulate and overwhelmingly helpful. I recommend bypassing all other Facebook marketers and watching his FaceBook series of managing Ad campaigns!.
HEY! love this video! thank you for putting this out there. There are a plethora of advertising "gurus" out here trying to charge us to learn this exact same information. so thank you! That being said, I am a freelance photographer trying to get my business going. I do event photography, portraits and some graphic design work. I really liked your coffee shop example. Can give me some advice on how I should be targeting? If you are willing to do a phone consultation id greatly appreciate it. please see my page for insight. www.facebook.com/dozenfingersphotography Thanks again have a great day!
Thanks for the detail breakdown! I just created a new ad campaign for my clothing line.
Hello Joaquin. I have to agree with everyone here your training skills are one of the best I’ve seen! I am actually a trainer myself for years and I appreciate how detailed oriented you are. I recently just finished setting up my first Shopify and extremely interested in launching it soon. I have no pixel data since I’m fresh I and freaking out about what product to launch with first. However my question to you was should I start with a conversion ad off the gate, or should I do an engagement ad first and then use that audience to do a conversion with to have successful results of purchase?
Spot on, super helpful and informative.
Thanks Alex!
Hey brotha , so im studying this video for like the 20th time and everytime i watch it i learn a little more in depth of what youre teaching and its all starting to connect like a puzzle man im excited . i've been watching you consistently because you explain everything so simple and effectively ! i commented on one of your videos earlier today as well saying i was gonna watch this video again you might remember lol i know your a busy guy ! Anyways ONE QUESTION ! im the type of guy to take notes when watching a video and i was wondering if i could get one or two sentences For the objective or goal when choosing your audience to keep at the top of my notes . I know one of them was too keep the audience size narrow , but i feel like im overthinking the AD game at the moment !
Joaquin Corrales dude ! You don’t know how appreciative I am of you for typing that long comment ! I understand ! Thanks bro YOUR THE MAN !
Yes. I will run "Video Views" and PPE sometimes while my conversions are running in order to have more social proof behind my post.
Sup bro! I appreciate the comment. Thanks for the compliments! I'm really glad that you're finding value in the training. When it comes to finding the audiences, I will usually spend an hour or so searching up different things in the Audience Insights section. There are two key points when looking for an audience that if you follow you're going to do really good. 1. Don't go for obvious interests that everyone is going to be targeting. For example, let's say you're looking for an audience who's into fitness. You DON"T want to type in "gym" or "fitness" into interests because this is to easy and the targeting won't be effective. There are going to be a lot of people on Facebook that are under the "fitness" interest but all they did was like a fitness picture a long time ago. You should instead look for secondary interests that make it so that if someone is interested in that... there's NO WAY they're not into fitness. For example, supplement brands... fitness equipment brands. People interested in these things can't be "accidentally" interested in fitness. Get the idea? 2. You will NEVER know whether an audience is actually good or not unless you test it. Get good at testing. You can follow these strategies to better your chances but testing is the ultimate determinator. Hope that helped bro!
Also Do you think its a smart Choice to build your Facebook page engagements before you start Runnings Advertisements so you can build trust when you run a conversion campaign with more validity ?
When doing a look alike audience . Does it have to be the same type of product ex rose necklace. Can I make a look alike audience to target a feather necklaces for my pixel to use those ppl ?
Yes you can!
Thanks Joaquin! I had my first call from The Facebook Business Team this afternoon, and thanks to your video, I understood everything she said. It was crazy how many Youtube videos I went through to find yours.
Means a lot man I appreciate your comment and I'm so glad this helped you out!
Yes! You would just select app installs and follow directions
Hey Brian! What type of info are you looking for? Look through my channel!
I wish someone would actually show how to put together an FB add for an MLM like the Power Lead System VS a solo product.
I have two questions for now and hopefully they aren’t too dumb but I am new to all of this and trying to grasp some things. 1.) lets say your starting a Shopify dropshipping business. Wouldn’t you put your Shopify site as the page versus making a Facebook page or how would that work? 2.) lets see I’m wanting to make YouTube videos and I want to drive traffic and engagement to my YouTube channel. Would running a Facebook ad for that be beneficial?
Thank you for the great content, Joaquin! Need your advice: Engagement campaign - I don’t see the ‘Existing Post’ section, where I can pick the already published post and run a engagement ad on it?
Thank you very much Joaquin, a lot of informations !!! your video is well explained
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Hello Joaquin, I will like to thank you for the great information you are delivering! It made me think about the ad I am running and how I have been doing things up to this point. Back in 2015 I learned just enough of FB ads and got an on going local business ad with video that is very mature, here are the performance stats: Post Engagements 107,462 Reach 66,608 - Impressions 316,161 - Per Post Engagement $0.02. After going over and processing the info you provided in this video, I decided to pause the current ad and create a new ad using a professional video with a Conversions ad using the new Collection template(custom canvas) with video and picture combination. I also made the copy ad and I am testing both. My question is, how can I benefit from the stats the old ad has with the new ad? I never did any testing or adjustments to the old ad. Now since I have an updated video I did not know how to update the old ad with the new video (if possible) and just went ahead and created the new ad and the copy as you showed. I went ahead and created a conversion ad and targeted my local area directly and did not posted it to the major regions of the world like you recommended on the video. I did this because I am using look a like audiences of people that visited my website and live in my area. Since my goal is to get new leads to click on the button to "Get a Repair Quote Today", I thought it will not be a good idea to have people from other parts of the world inquire about our services (was this correct). Can I create a different type of ad campaign (out of my region) and once it has enough engagement, can I change the same content and engagement to the new local campaign? Any advice on what I have accomplished will be greatly appreciated. I am open minded and ready to do the necessary adjustment to make things happen. I am also I car nut like you, I have a local business that specializes in Paintless Dent Removal. Thank you again for the great videos, very informative and easy to follow!
Awesome! Keep me posted on how it goes!
Joaquin Corrales Gotcha! The only thing I must confess is that I’m a bit intimidated by videos. Like I’m not sure if on the video I just showcase a specific product or am I showcasing my store or something about my niche period?? I’m assuming you mean the product itself to see who in the engagement ad would like that product? Just making sure I follow. Thank you so much for the reply Joaquin you are amazing at what you do! You have no idea how much this videos help me.
Hey Marie! Really appreciate your comment-Thank you! Most of the ads that I run on FB are videos. So what I've been doing lately is starting with like 5-8 video view ad sets at a very low daily budget to third world countries. Each ad set will have a different interest that it's targeting. Just ONE interest. After spending some money there and getting really cheap view views (social proof) on my post... I will then start a conversion campaign to the interests that received the highest video engagements but this time to higher GDP countries
Dude, this is crazy, just got 150 like from less than $2 using your engagement strategy... that's like 1 cent per click!
Wow so much important specific info. This was great. I've done a couple of campaigns but only really winged it. I didn't know you could stop and tweak the campaign or about multiple look alike campaigns. You are a good teacher Joaquin !
Hi Joaquin- thanks for yr wonderful tips on FB ad. I am a new kid on the block. can i ask further to Alma Gunter's question 1) if i want to run an ad agency for various biz ie real estate, mlm, etc ie a wide range of different prods, so do i need to set up diff fan page for different biz segment? 2) when my fan page is new, i need to get more likes to get SOCIAL PROOF , COrrect? so do i go for ENGAGEMENT POST 1st in 3rd world countries? 3) to have pixel for my FB ad, must i have a website installed . website that is with domain name, correct? not from facebook fan page website? TQ
do i need to create a page on facebook for every ad i want to run? for example if i am selling crochet themed t-shirts and funny memes t-shirts, can i run ads for the funny memes under the same fb page which is geared towards crocheters? or do i have to create another fb page for the funny memes one? thank you for your answer. awesome video, could you do one about understanding the ad reports? i have run a couple of ads but i have no idea if i am doing well, i do not know what my numbers are supposed to be at,please help
Ok, now I'm kinda lost. When you create a page first, then you create a post, then you create an ad and fb will grab that post and transfer it to your ad. When you publish your ad, people will go to your page to check out your page, won't it be weird to have all different products not related in there. I don't understand, please help me understand I so badly want to succeed at this, I am working so hard to learn, thank you so very much
Alma Gunter nope! You can make a Facebook page for your general store and then run as many ads as you want from that page. Remember the page will determine what account the app is shown from. Like when you post a status update... its from your profile.
Thanks for this video. My website motorcityhardware.com , it all car themed products that I create and make. People love my products when they find me but I have a hard time getting traffic. Are you going to post more videos like this?
Added this to my list of videos Steven!
Joaquin Corrales thanks for the tips!
1) You would create a FB page for your Shopify store yes! 2) That wouldn't be a good idea if you're looking to make money because there's no clear monetization. You could send them to a landing page... or to your product page from the ad
It's at the top by the ad name! If you don't see it... make sure your ad account is activated and all that.
Appreciate you Zaki! Thanks buddy
10/10
Appreciate the comment Peter! You should run two campaigns at once.... one of them with video views to third world countries so that your Ad can get some credibility... and another one to people in your area since you're offering repair quotes! You don't want a lead who lives 100 miles away cause they're not your target customer yet
Alma Gunter i’ll make a video on this Alma!
Joaquin, could you do a short video tutorial on dark posts? i really want to understand this. is this used when you want to place an ad for an item not related to your fb page? i asked a question here and then started reading and came across this dark post thing and i wonder if this is the purpose for it? please explain in depth if possible or can someone guide me in the right direction so i can learn more about this please? thank you all.
Great vid. Thank you!
Joaquin, can I start with conversion objective directly, with out any prior engagement posts, if I am trying to sell?
I get it. So first build a social proof with engagement at low cost and then run the same ad for conversion. Powerful. Thank you Joaquin for providing so much value. You have very high response rate. Keep it up man.
Yes! I usually do this. However, I will also have a very low ad spend video views or engagement campaign running to have some social proof behind my post. People are a lot more likely to buy from a post with likes and video views than from one without.
Should you allow facebook to expand your interests based on people who might complete your desired action?
Yessir! Always leave that checkbox on
Hi Joaquin! Quick question: Do you know if you are legally allowed to use public google images on your Facebook ad campaign. I thought you can't but I saw in the video you did for the demo. Can you clarify this, thank you!
Awesome Tutorial! Thank you so much amazing info and you literally helped me so much with advertising for my start up mobile app business! Thank you!
Hi Joaquin, How are you? I was looking exactly for this type of content. I appreciate your video, very detailed and specific. Nice. Well done. I have further questions , if you can help me answer it, please. I hope I would be able to put it down in the simplest way possible so that you can understand where my confusion is.. Can I create a LAA audience based on a custom audience based on WC - VC campaign, or it has to be a WC - ATC? I have a campaign running on WC - VC, it looks like is doing well, I also got 3 sales from it, nothing crazy but stats show me there is interest here. Now, shall I keep it as is, get more VC till 200 or more visitors, say 250 and then create a custom audience for visitors that have visite my store and those who have not purchased and then create a LAA based on that custom audience? What would you suggest? I am not sure whether is better to first, duplicate this adset, move it on ATC, increase the budget, reach a number of visitors between 100 and 250 and only then, create those types of audiences. Hope this question makes sense to you. Thanks for your valuable content and, for taking the time to read. Regards.
Hi very appreciate you did the good job and I already subscribed. I have question, I just start to create ads after set up audience and budget & schedule can I use exiting post ? my post have long text, 1 video and 3 picture ? that show me "Boost Unavailable" at the bottom of my post. Normally should show "Boost Post" I don't know what's wrong. I watch your Video about Dark post that video show me I have a choice to create new ad or use the exiting post. why I can't see that when I follow you this video. hope you have a bright future and well know very soon. keep going.
Thanks so much man, some really helpful stuff in here!
Thank you so very much Joaquin. I was looking for this type of information. I have a product from Clickbank and would like to market it on FB. I do not have a WordPress or ECOM store up at this time. Can I still run an ad and if so what to I do with the Pixels? Once they hit my ad it takes them starght to the program cook out and all. Sorry about the question lol. Thanks
Man, you are fucking great!
The best Fbook ads video I've watched so far. Quick question. When I duplicate my ad in "Ad Sets" are 6 ads supposed to come up? Yours had 6 Wem hen you duplicated the one ad. Last question. After reading the data in the break down and you go to make tweeks in and add set, don't you just create a whole new add set with all the best results from the initial 'trial-run' add-sets? @jaoquin
Hi Joaquin, i'm doing ads for a local business with a high end product aimed at a small niche. They're based in a small city (3 million ppl roughly) and we would only deliver physical products in the city. What could I do to build my audiences appropriately when my target is much more specific? Can you also recommend a daily budget for an audience size of 100,000 - 300,000 people? By the way, the content is amazing. Thank you very much!
I'm doing POD. Do you recommend dark posts? I noticed on dark posts, it recommends 1200 x 628 images, anything outside of that skews the image on the ad. Conversely, posting any sized image, preferably 1200 x 1200 onto my fan page/business page shows a better picture when the ad runs.
Appreciate you Al! Thanks for the comment
Hey Lewis bro thanks for the question. I actually didn't know the answer to this questions but look what I found for you! https://www.youtube.com/watch?v=e28E97P3hKI
Love you bro!!!
Joaquin Corrales aaah ok... Thanx bro. Keep up the good work
Hey! You should duplicate "adsets" and not "ads"! If you have 1 ad set with 3 ads. Duplicating the ad set will create another ad set and another 3 ads. Yes I will duplicate the winner and make changes to that.
Hey! Yeah you can create a custom audience based off that! Go check out my other vids on custom audiences!
Hey Tassanan! Thanks for the comment. Have you verified your ad account? is it new? Weird that its not showing up
thank you for the view!
Appreciate you bro
There are some issues that could arise from getting images from Google so I suggest using the advanced filter on there to make sure you're not grabbing images you can't use. For the demo... I didn't do this. Sometimes I will just take the images from aliexpress for products.. not a big deal on there
You're welcome! Good luck on your mobile app! I have a mobile app development company!
Awesome bro! It works!
Thank you Cheryl! Glad you enjoyed the training. Don't wing it! lol
Hey! 1) You need different fan pages. 2) Correct! 3) website is the one with domain correct. Pixel goes there
You're welcome Alma!
Joaquin Corrales thank you so much for your response. I get it now, i will learn more about dark posts and yes i am owning a general store to start until i find my niche. Thank you
Hey Alma! You create a page for your brand (website) and you post some content that people can relate to... about 5 posts. From that point forward, you will post dark posts (go check out my video on dark posts) which are posts that are hidden. So people won't go to your page and see that you have unrelated products. But the reason why that's important is so that your competitors don't know what you're advertising. Because anyone could just go to your website and see that you're selling unrelated products. That's the definition of a general store and how you should start. I mean look at walmart.. amazon.. they sell "unrelated products" . make sense?
Awesome, looking forward to it.
Hey Kris! I certainly am. Nice website bro. Facebook can bring you all the traffic you want!
Hey guys would anyone be interested in a weekly skype hangout group for online marketing? (make money online, affiliate marketing, shopify, facebook ads, ect) I'm not looking to make any money from this, and it will always be free to join. I am simply looking for a group of like minded individuals to bounce ideas off of. Ideally, I would like this group to consist of 10-15 committed individuals for this group. I am currently in a amazon fba google hangout and I would like to run my meetings in a similar fashion to that weekly hangout. I would like each meeting to run around 45-minutes to an hour. We meet once each week. If you are interested, please skype me or leave a comment .I will make sure to follow up with everyone who is interested and look forward to making this vision of mine a reality. Skype id : c507dfd86756e64a I'm also available to answer any questions as well. Thanks!
How are you Mr Joaquin i have problem with my Business manager can you help me ?
Q: You don't mention the Pixel when you explain the Engagement process, but you talk about it when you do the Conversion process. Is it because the Pixel does not record "Engagement" activity ?Also, do you recommend we create dif pixels for diff Niches if we have a general store. (my understanding is that it would be difficult to separate data if you don't)
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Hey, Joaquin! This is a fantastic overview of the process. Thank you for sharing your insights. I just want to mention one unintended consequence of activating FB Business Manager - for anyone who currently uses their FB Personal Profile to manage their FB Page.
Excellent Video...Very detailed and clear!
Thank you very much.It is so profound and good. i would like to know how i can apply this Facebook targeting in restaurants ,bars and nightclubs in touristic places where people move.
What is the Identify for the FB page? Page Name, Category? Profile picture??
Hi Joquin I just watched your video, good stuff thanks. I have a question you started with engagement page likes on FB. I don't understand how that gets people to your site so you can build a look alike audience. Can you clarify? thanks!
Page name will be your website or business... category not super important just pick what makes sense. Profile picture is your logo
Hey Anna! Thank you for the comment! So the engagement ad is actually for a post so that you can start building social proof. You could however also make an audience of people who have interacted with your page and then create a lookalike off that if that's what you mean. Let me know if any of that is confusing
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Thank you I'm glad it helped!
See what other restaurants bar and nightclubs are doing and model that. Or if nobody is doing it then even better
Hey Kerry! Remember that the engagement is for engagement with your post. So the pixel wouldn't record that. I will make a video on the pixel for general stores thing later!
Hey good bless you too bro!
Hey Heather! This is a great comment thank you so much
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Hey Julio! Sounds exciting buddy. You need to have a very low budget and be a mad scientist aka test different combinations of audiences around your region and when something seems to work better than the other... optimize and keep going. There's no secret other than testing. testtesttest
You're worrying about things that aren't super important. Videos convert better than pictures... go dark post. You don't want to show people what you're doing
Thank you Joaquin, keep up the content, lovin it!
Wow you just put everyone I've listened to for the past month to shame thank you thank you thank you! You probably just saved me tons of money
How many ad sets do you recommend running for one product
need tutorial how to set up shopify store in detail from a to z.....thanks
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Thank you for sharing this information.
Very good content Joaquin! You are the man! Ronnie
Joaquin, I really enjoyed the video as I am a beginner myself. I've been selling on Ebay for several years and have now gotten lots of repeat customers so am thinking of doing a shopify store and trying out some facebook ads. One thing I didn't catch in the video is when you say you can budget say $20 per day. How much does that get you? is this pay per click? It seems like if your target audience isn't just right you can begin spending a lot of money on research :) I am going to watch more of your videos and hopefully can start building a store tomorrow. Would love to learn more! Thank you......................... Matt
This has been one of the better video i have seen. only one bad comment would be enlarge your screen for us to follow you better. Great Video.
Nice and clear guide - quick question: if you run a ATC /purchase optimum and then get no ATC/purchases but have leads or VC data, should you then re-optimise 'one step down' to VC or leads optimum, so that the pixel can fully optimise ? I hope that makes sense?!
How can I use an existing post from a page to advertise it?
Very true joaqin ,lookalike audience is where the real profits are seen due to effective targeting. Would recommend using this software to help simplify your fb ads for you https://tinyurl.com/yb7hpcql its helped me automate my ads for me.
Already in beginning of the video it didn't even show me how to get to business management soo wth? Like hows a beginner suppose to know how to jump right into business management?? A beginner wouldn't know so this video kinda useless, couldn't even do that that's how beginner I am I have no idea how to just jump right into business management
https://youtu.be/enLJCcxLoKQ
Hey Joaquin! How can you run conversion campaign if you're promoting an affiliate offer without sending them to an opt-in page first?
Thankyou so much - you're a huge help bro
HI, just watched your video and find very useful. already subscribed. i have a question about target audience. as now i am promoting a landing page with lots of games on it by facebook ads. If people want to play some of the games, they need to pay to the carrier. Hope i make myself clear. As they have too many different games on the landing page, so seems wecannot target particular game as interest. so do you have any suggestions? thanks
You got this. Stay strong
hi, this video was really helpful and rich with content. I have a question... In conversions is it better to get data on 'add to cart' or 'purchase is made'
Wow! I can't believe I got all those information for free! I paid for a course and it's not as informative as this one. Thank you, all the best!
this is the most helpful video ever.! thanks Joaquin...!!!!
Thanks for the Video very helpful. One question I am a Mortgage Loan Officer. Which Campaign or Ad set would be best for a specific loan product to get the client to give Name Phone and Email? This way I can call and help with their need. Thanks
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i cant see my ads and campaigns on my facebook page when i am viewing page. what do i do?
Joaquin corrales : thanks for ur video. We know Fb has recently updated it's newsfeed policy to reduce ads and more friendly to parents and children, that is supposed increased ad cost and impact Dropshipping ads...how do dropshipping stores overcome this challenge? you comments appreciated
Thank you for taking the time to teach us.
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Joaquin Corrales thanks for the update
Hey Mark! They actually said it shouldn't affect advertising but instead are reducing the organic random posts you will see. Check out my other video talking about the issue
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When you make the ads and campaigns from the editors you're making what's called a "dark post". That means that nobody can go to your page and see them there. Not even you! This is a good thing
You're very welcome Maivelynn!
You would still do a conversions campaign because you want someone to become a "lead". So the platform will optimize for that
Hey Arushi! I would go straight into purchase!
No way haha! Where did you get the course? Just wondering. You're very welcome!
You will just have to create different advertisements per interest and link them to that specific game!
water you doing
Sup JT! Why wouldn't you want to send them to an opt in page first? The best way to do affiliate marketing is to build an audience of your own then sell them other peoples stuff... and your own
You're welcome man thanks for the comment!
You will see a tab at the top that says "Use Existing Post" when it comes time to create your ad
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Thanks David I appreciate your comment
Thanks a bunch, You really helped me gain a better understanding on how to use the tools!
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Hey Joaquin, easy to follow video, nice work. I do have a question for you though. When you have created your custom audience, then a lookalike audience and you then are creating a new campaign. If you select to use the lookalike audience do I need to still select the age/sex that I want to target or does facebook automatically know the target age and sex from the custom audience?
Hey Yardie! Yes you will still select the age/sex you want to target. The Lookalike audience will have a mixture of ages/sex... so in the ad set you would be able to select the audience then choose what ages/sex you want to target from that audience
Mr. Corrales, are multiple pixels used to run multiple campaigns?
Hey Joaquin! Im just curious, by any chance do you speak and understand Spanish? Thanks for the video!
Got it!
Do you?
Fantastic, thanks very much for clearing this up for me. Thanks for sharing valuable info.
you are a god for this bro
Hi Joaquin, loved your step by step complete explanation of Ad sets, Pixels and what all that means in laymen terms. I am looking to learn how to run ad campaigns for local businesses. I don't have any clients until I know what I am doing. I want to do Lead campaigns first and work my way up to conversion campaigns. Do you have any idea how I could get paid to run these campaigns? do you recommend any type of payment app and also, I have been researching the click funnel app. Have you used that before? I don't understand how it works, but it somehow funnels potential leads to enter their email address etc for the client to followup.
Do i need to get a page with likes first before i can sell products?
Thank you !!!!
Can you make a video explaining how to advertise in third work countries to get cheaper social proof ?
Dude amazing video, seriously lol. Super well explained. I have a question for seasoning a FB Pixel correctly. I recently just started a fitness clothing brand on Shopify, and the pixel is brand new. Should I run only engagement ads in the beginning, and link my website. Then once I get 50+ visitors to my website, I should start a conversion ad, with 'View Content' as the goal? Then move on to 'Add To Cart' when I get 50+ viewers and once I get 50+ ATC, I should move onto 'Initiate Checkout' etc...? Is that a good strategy to building my pixel correctly? I've been stuck with only 1 sale and wondering why! Could use your advice :)
Does the engagement ad go hand in hand with the conversion ad somehow? Like when people view my website from the engagement ad, it helps refine the audience on my conversion ad, if I run 'View Content' as an objective? Also I will! Glad I found your channel man, this stuff is valuable.
Hey bro thanks for the compliment! You should have an engagement campaign running to your ad but also another one with either View Content or Add To Cart. The engagement campaign will bring social proof to your ad and the other one optimize for purchases. From that point forward, it's a matter of testing different products and optimizing from there. Check out my other videos I have some more going indepth on Facebook ads.
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Thanks Joaquin!! Great advice. Do you recommend getting an LLC? Also, should I get advice from a CPA on the taxes that would come into play if my income exceeds a certain amount from FB marketing?
A good strategy too is to find someone who is interested and just work for free. You get into some sort of agreement in which if you get them a certain number of results then they will hire you at $1-5k a month (depending on what you're comfortable charging)... but that's not the best part. The best part is that now it's 100x easier to get clients when you can showcase your success with that person. I've realized that I've done this over and over and it always works so good! Sometimes I will do it at a smaller scale... for example I will only charge a client $10k for a $50k job but I know that having their success in my bag of testimonials is worth millions.. just a thought
Well I own an email marketing software called contact flow. You can start there and make very simple landing pages to get leads and all that. Clickfunnels is also a great tool and we use it for more complex landing pages! I'm going to paste a comment I left on another person below on finding clients
No you don't!
Glad you liked it man!!!!!
Ms Wilson thank you for leaving a comment! Nope, I will use 1 pixel.
Bro I couldn't comment hahahahahaha. Yes I speak spanish! I came to the US from Cuba at 5 years old so Spanish is my first language
You're very welcome!
Awesome!!! Thank you for your attention and comment thank you thank you
Thank you so much for the compliment glad it helped!
Thank you for leaving a comment Dolly!!!!!
you lil sneaky
Excellent video. You've a great way of going through every single step simply. Many others presume the viewer understands some steps and then they get lost half way through. Will look into your course shortly
Joaquin do you have a course you just provided what many are not talking about!! At all!
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Great video... I have a school and I would like to somehow be able to target the audience of my competitors school is that possible using the audience? or how would I go about finding people who have liked or visited other competitor school websites?
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Nice vid man
Best video on this topic i've every seen! thank you so much for the value that you give!
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I'm starting out without a look alike audience. Do you find it. Completely necessary?
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Hey guys, what if you’re trying to promote a offline business? I’m trying to create an ad for a liquor store. Does this still work?
excellent video thanks for valuableinfo
Best Fb Ad Video ive seen !! Question tho, i need help deciding what to optimize for when making a new ad, why didnt you just optimize for purchases if thats what your looking for your audience to do
Thanks for the info. Can I use a pixel from my friends ad account and use it on my ad account
What times of ad campaigns and ad sets do you recommend for somebody who just started an e-commerce business and has their own website? Just an engagement and a simple conversion campaign, or do you recommend that somebody just starting out focus on their engagement first to social proof their brand?
I thought this was gonna be a fluffy, unsubstantive video, but it ended up being extremely useful and practical. Thanks a lot!
Hey Joaquin, quick question. Is it better to optimize for Add to Cart then Purchase for my campaign? If so, then why?
Hi Joaquin is it important to make a post engagement first, then created a campaign to target your audience. Thank you
So if you set an ad budget and there's a time limit is it possible your ad can reach cut off day without ever having been ran? If so, you just lose your money with no ad having been ran?
So how do you know if your ad is ever posted? Can it reach the end date having never been posted? It is a bidding war so how do you know it ever gets ran?
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am I the only one who cant manage the business page anymore after adding business manager account? If i just use ad manager I can edit and manage the business page but with the business manager it disables my admin right on the business page
awesome video Joaquin, so much value in this vid.
Hi Joaquin, thanks for this video. I love the illustrations you made because it helped me visualize the concept in my head. This is definitely the best video for beginners who are learning how to do FB marketing on youtube! Quick question: how much time would you recommend for testing out ads? (i.e. a week, two weeks, or a month)
Hey, so we sell MLM LuLaRoe products we dont have our own website we sell our products via through a facebook group how would I create a pixel for a facebook group?
You will just create a facebook pixel. You won't make a facebook pixel for a group.
Also thanks so much going to try running an ad this week, how much money do you think would be a good start?
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If you made the business manager the owner then you will have to manage the page through it!
Appreciate it!
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Joaquin Corrales great thanks!
Hey bro! All ads are charged based on impressions. You will never pay for an ad and the ad not having ran.
I usually start with just purchase but thats because my pixel has a lot of data. If your pixel has no data at all, I would probably start with add to cart just like I did for myself. With add to cart.. you're building your purchase data so when you setup that campaign.. the optimization is more powerful
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an engagement and simple conversion is the way to go!
Well thank you!!
Sometimes you start optimizing for Add to Cart since it will happen more than purchases! This is so your pixel can have some "Purchases" data before you optimize for it. Since some add to carts will buy
If their account is a business account then you can share the pixel!
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Thank you so much!!!
lol
Thank you so much Dina!
Yes ofcourse you can only make a lookalike of another audience
Ofcourse it does!
It is all business?
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Thank you Arie!
Thank you for your attention!!
nice
Hey Wali! That sounds a bit specific and since you're probably targeting a competitor school that is not super super popular. Or atleast popular enough to appear as a Facebook interest... you can try to run advertisements over that school
no
Thank you thank you thank you!!
Not yet bro! I'll keep you posted
I'll make this video today!
Thanks man! The engagement ad will not optimize the conversion ad programmatically ad but it sort of will indirectly because more social proof means more conversions.
Don't worry about an LLC don't worry about CPA taxes nothing. Just worry about making money and then worry about that. Once you're making money and you know you're making money... then make an LLC. I made an LLC before my first $40k deal with a company to develop their app but before that... I probably made like 10-20k without one
Is marijuana a good advertisement?
Hi Joaquin I have to say this is one of the best step by step video that I have seen so far. A couple of questions for you. 1. Am I able to make 2 Ad sets from one Ad campaign (e.g. one ad set targeting only males with certain age range and the second ad set targeting only females with certain age range). Everything else remains the same ie copy, offer, location and interests. 2. Would I need to duplicate the Ad in order to create another ad set?
Joaquin..congratulations. The best facebook ads explanation I've ever seen since I realized I need a better understanding to run my campaigns... A quick question please: Is it worng to use my account's pixel on all my webistes and my client's websites? In other words, is it the ideal? Can I do one pixel for each website? My concern is: How can I target a custom audience for my client's campaign targeting poeple who visited the website if the pixel is on every website? Do you understand what I mean by that? My assumption is that I can use the pixel on every website but I need to specify the full website url when targeting different website on custom audience. Am I right? Thank you so much. I'll be following you from now on.
Hi,when I press confirm/publish on Facebook buisness manager it says error the page you want to target and the identity is not put in.Can you please help me what should I do.
This is the best video I have found so far that explains facebook ads in detail. Thank you so much for the great content here!
How much would you charge to set up some campaigns for my online stores? Email me gfitnessapp@gmail.com
I need a small help, my page got struck in business .Facebook.com I could not retrieve it back to my profile,I tried many times, pls help me out
Appreciate the comment Monica!!
Hit me up on IG link in bio of video!
Joaquin Corrales ok
Sounds like a facebook error!
Do you know how I can fix it?
Hey Frank sounds like a Facebook error brother
I'll look forward to your next video
Thanks for the reply Joachin. I was using the guided version for Facebook Ads and couldn't find the ability to create another Ad set for the same campaign. I switched to Quick version and Viola! I found the ability to duplicate the Ad set.
Hey Bina! Yeah so first you create your campaign and then your ad set and the ads. Then you just duplicate the ad set! I'm going to create a course soon just make sure you watch out for it on my channel!
Thank you for the compliment! You need a pixel for each website... never mix them! You can still great custom audiences with the "contains" parameter but it would be a mess.
Idk what this mean bro lmao Is my shoe a good bat
Hey Wiem! Thank you for the comment!! There will always be something that your ads are tracking... whether it's the cost per customers adding to cart... the cost per purchase.. the cost per lead... so you release different variations to different audiences and you see how they all compare to each other. That can take anywhere from some hours to days depending on the budget. I start my ads with a high budget because I don't mind losing some money to get to what's going to work faster
Hey Joaquin. A question. It's about the Pixel creation.I see there are a few opportunities to set up a pixel and I want to know which way you think is best. So, when I set up business manager from scratch, I can create a pixel then under Business Manager settings. However, when I progress and create an ad account within the business manager (eg:Ad Account 1), they give me option to create Pixel then as well. Can you tell me at which stage to create pixel to use please as I am confused. Thank you
First video that was truly helpful thank you so much I’m subscribing already did as a matter fact would love more videos like this
Thanks for sharing, I really enjoyed the content you provided. I have been looking for details to understand what is going on. I will be watching again just to make sure I get everything down and continue to watch and more tips you have.
Thanks for the comment I'm glad you found value in the training!
ok. Thanks
Doesn't matter. Just create a pixel and make sure it has access to your ad account or the other way around.. I forget. Then use that pixel
Checking them out now thank you for it all!
I have others out on the topic check tthem out thank you!!!!
Thanks!
Should we always choose to be charged by link clicks instead of impressions?
Hope you guys enjoy this video! Make sure you pick up the FREE Facebook Ad Agency Mini Training Course in the bio!
Hey bro awesome stuff , just a quick question, if I`m running a conversion advert as an affiliate through a funnel do I need to set up the pixel as lead?
Wow ! lot of info. just new to e-commerce. Great job of breaking everything down.
Can you create a look alike audience for a competitor's product that's similar to what you're selling? Say for example I'm selling a tea, can I somehow leverage the audience of a more successful competitor who's already bought their tea then create a look alike audience for my own tea and market my own tea to them?
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When you set up the Engagements campaign, adset and ad to get "social proof", do you take that same ad and use it for the Conversions campaign? And how long should you run the Engagements campaign for social proof?
do you recommend a potential audience ranging between 500,000-1,000,000 for the initial engagement ad
you... completely spend 20 minutes and not get to the point... i think you just trying to get people watch your video to get paid by youtube... im working on my online store and you be wasting my time.... the title says expert facebook ads master.... for those of you watching this... this won't make you a ad master! save yourself some time. this is click bait.... im glad im a energy marketer and can read your tone of voice to skip through this video... and find out i was right about your bullsht.... show us how you really make your ads!
My channel is not monetized
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Hello I have my own dropshipping Shopify eCommerce store www.SayingPrideforce.com please check me out give me any advice you have I love the videos keep coming out I'm definitely going to apply this to my shop and get the warm customers back into purchase
Hi Joaquin , thanks for this video wish you all the best for future need a small help how can i advertise my affiliate link through facebook
Why do you go for ATC and not for purchase? If I choose ATC, that's what I will get, but I am interested in purchases.
First video I found that actually explained what I needed to know! Thanks!
Hey joaquin, Just saw your webinar. Great info, my question is " how are you gonna make sales running 1st time ads on facebook optimizing it for conversions when the pixel is not even mature enough on $5 day?????? I ask this because I have heard other info to start with PPE OR WC first not Converstion directly??? now im more confused than before lol
Joaquin... I've watched a lot of how to's for Facebook Ads to get a better handle on it.. and by far have gained the best insights from yours. Just wanted say thanks for taking the time to put this video together!
JC, seems to me you're from cambridge analytica, hahaha. good job BRO.
jc, you really good, this is the best share, i found, its logic, mayb some expert knew it but hide it, thank u BRO.
When should I create a look a like? is there a certain amount of buyers I should have before creating one
After testing ads with a $5-10 ad spend what are you looking for to determine whether or not you scale your ad spend up or cancel your ad?
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Hi Joaquin. Thank you for the very informative explanation. I'm not sure if this question has been asked already, if so, apologies. Once the Engagement Campaign has attracted lots of people engaging with the ad, is it good to use the ad and the social proof in another Campaign with the objective being Conversions?
thanks you joaquin , thats was free gold , and iam just wondering of how much you put on the daily money after you find your taget audience , is it gonna be the some $5 a day or its gonna be skilled up? thanks brother verry helpfull
Hey you're welcome!! I actually don't have much experience advertising affiliate links through facebook
Hey brother. This is amazing. I love to see how we're changing the landscape of YouTube and actually ADDING VALUE to people's lives, for free. Keep it up my man! It was great meeting you in Florida!
Hi Joaquin. Nice video. Everything is nicely understandable. The only thing missing is how to go about conversion campaign + landingpage + pixel in the ad-section Advanced settings when creating a campaign.
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you HAVE to use the same ad! That's how the social proof stays and you can leverage it. I'll always have a low budget PPE running
Yes!
Don't have a lot of experience doing affiliate product advertising bro but in regards to your questions that's a personal preference. You can also do Add To Cart
Thank you for the comment Ken!!!
You can't make a custom audience off someone elses data. You can try to find tea related interests and targeting that!
I always leave the default form of getting charged depending on the goal I chose!
Regarding a lookalike audience, do you also start those ads at $5? Or do you start with more since this is an audience that’s likely to convert?
Hello - is it possible to use this information for Affiliate Marketing with the possibility that a person doesn't have a website? Can you develop "pixel" if you are just using the Affiliate Link to the vendors site only at this time. When results are gained then move on to eCommerce site or developed site with eCommerce abilities - then use applicable tools as mentioned within this video? Also is it "essential" to use the Facebook Business Manager when just starting up to gain financial results - could some of things mentioned be utilized later on as results are gained? Another thing: 1. My thought is to use the Engagement tool to gain - Likes, Share and Comments on Products via Video about the Products and tie it to solving a concern 2. Follow up the Engagement with Conversion marketing to individuals that "Liked" or Should I go directly to Conversion for the goal is to provide content within Facebook "Event"/Catalog Show - (I want to set this event show at the same time with an EXTREMELY effective Campaign to gain $$, Likes, Facebook "Friends") - including the Video as Mentioned that will lead to the Affiliate Marketing Sites as well as eCommerce Sites? I am starting with $5 day - so "Stretching" the $5 for Engagement Campaign - then immediately to Conversion Campaign....then taking some of the results to increase the Daily $. So....? I have a Facebook "Setup" - But the information that I am learning is showing that it may not be set up as Facebook Business Account as thought. I have put it through boost ad, gain like/comment but no results. I am looking for the most results, LOW budget and move on to Leveraging with the $$ results.....I would say "EXTREME" targeting is one of the keys - correct? I am sorry for this "Book" and appreciate your responses. PS: I have more questions & more to explain & clarify - but it might create "Volume II" book. Perhaps I will ask these questions after your response to "Volume I" Thanks!
Great video!!! Can you do another on analyzing how to tell what worked well and what didn't in the ads and what we should be looking for? Awesome video.Thank you
Amazing training, you blow my mind, so much great information, You are the best!!!!
any comments about searching audience for a personal improvement product sell on a web page?
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If anyone is looking for FB leads, i will provide valid emails from any FB group, fan page or post, you can also get a referral link to the tool i use to offer this service, it will give you access to laser targeted email lists to use to create custom audiences for FB ads. (It’s a fiverr gig) comment back if interested
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Thank you so much for this... great content brother!!!!!!loved it and extremely helpful..
hey I have a question for you. I am a newbie and I am struggling with this. Now I did an engagement ad like you suggested for one of my products. It was quite sucessful. I have reached over 10,000 reached likes etc..My question is I want to build a conversion ad with " add to cart" option. How does FB ads manager connects my page post with all the likes, shares etc to my conversion ad? And does a potential buyer when clicks on the facebook conversion ad routed to my page post or directly the ad to cart "add to cart page" on my website? I am trying to figure out if the engagement ad in someway connects to the conversion ad or they are two different ads completely NOT connected. Help me understand this please
Wow, Joaquin!! This is BY FAR, the most comprehensive FB ads video!! Thanks, man!!!!!
You are fucking amazing. Thank you!
I know this is an old video and you might not see this comment but in the video you set the ad sets to $5 a day. How much money would you recommend to use daily on ad sets? And how long would it take for facebook to get enough data based on the price?
There was so much value in this video!! Thank you so much for taking the time to create this. Looking forward to learning more
Thanks a lot Jonathan! I have a bunch more on the channel browse around when you have a chance
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I'm starting a clothing brand so the goal would be to sell the clothes
Depends on the goal of the campaign. If you're doing it for ecommerce then you have to find how much you're willing to pay per sale and make sure you don't go over that too many times. What's literally the goal of your campaign? I don't mean like PPE, Conversions.. etc lol
You're welcome!!!!!!
Glad you liked it Andre!!! Thx for the comment
Glad you enjoyed it thank YOU!
They will route to your product. You need to go to "Page Posts" and grab the post id... then paste it when you're in the ad section of the new campaign.
start with interest targeting and move into lookalikes asap
Thanks Carlos!!!
Yes! Check out my latest video I do just that
chillllll
Joaquin Corrales is that a good noooo or a bad noooo lol
saby nooooooo
what
Depends on the literal goal of the campaign. Since I know the ROI of my campaigns and funnels... I start higher like $75 a day per ad set. Depends on what you're doing and how much info you have on how it's going to work based on previous trials. Start low and learn throughout
Thank you Hernan I appreciate it bro! Hope you're doing great
I have a bunch of other fb ad videos check them out!
That's what you SHOULD do!
ASAP
Would you say facebook ads > instagram influencer ads?
Mr. Corrales: May GOD bless you, sir!!! In the past ('like, just a few hours ago) I was always intimidated by Facebook and its advertising platform BEFORE I met you. And a whole lot of other people on videos have TRIED to: "break this down for me" but I never really understood it UNTIL I SAW YOUR VIDEO!!! Thank you for helping me, Joaquin. Your use of a VISIBLE drawing board, along with your STRONG command of basic communication skills, disintegrated my confusion, which ended up helping me a whole lot!!! Do you have any good lead sources that you recommend OUTSIDE of Facebook???" I'm trying to sell MCA??? Do you have your own Facebook Group??? How much do you charge for coaching???
You just made me feel so much more comfortable getting started with advertising on FaceBook. I'm glad I watched this first. Thank you sooooo much! Awesome info
Hey Ralphy thanks so much for the comment!!!!! I'm so glad that helped you out! The only other lead source I use outside of Facebook is Google Adwords but that's more advanced and you should master Facebook Ads before you get into that at all. Check the BIO for the Facebook group and also a free course that I have on starting your own Facebook Agency!!
Yes 100000x
Thanks man, you are a true inspiration.. I listened to all your vids and truly you are one of the best guru out there. I started an amazon FBA business last week of March and in one month with only 3 products I am over $5000 in Sales. In parallel I built a Shopify site to do dropship and experimenting with your FB advertising technique.. really learn a lot from your vids and how detail you are with FB advertising..Make a lot of sense but thanks again you truly are my hero. Will keep you posted
Hi. Tanner Planes is giving away his course, if u want to use my ref link ➡️ http://vy.tc/fAlNr48 but if not you could find the link on his newest video
Wow that's awesome thank you for the comment!!
Also could you explain while testing data how much money should be spend for these campaigns as an amateur?
Thank you for this awesome video! Would be glad if you could answer the below queries- 1. You have mentioned we should test campaigns as much as possible. I don't have a website yet. So how can i do taht? Can i take already existing websites of friends/colleagues to try and and test data first....or is a website must?
You can start at $5 per day and go from there
Great! Thanks for answering! But then could you tell me, if I want to test some data (while starting out) I can use some friends/colleagues already established website. Right? So why do we exactly need a website or a facebook page?
You're welcome! 1.You need a website. Whether a wordpress site or a shopify one. It's a must. I have a video on the channel showing you how to make a website
What are you going to be advertising? You need a Facebook page because that's the profile that the advertisement is going to be coming from. Absolutely necessary
Is it still safe to do Facebook ads since that scandal thing that happened?
hey joaquin, which one is better, manual bid or automatic bid?
Don’t you have to have a license to sell online?
hi Joaquin, greeting from HongKong! Thanks a lot for the video. Question: what if my brand website is not powered by Shopify, is it still possible to add facebook pixel? and how to do it? really appreciate if you could solve my puzzle!
I can't express enough how much I enjoyed this video. I have been stuck with how to advertise correctly. I will review this information many times until I get it right. Well done Joaquin!
¡Muchas gracias!
why not traffic to your website instead of engagement?
The texts are all too blurry cannot watch after 18:28 sorry man...
Thanks for the information please How can I earn money from Facebook videos
Thanks. Do you run campaigns for clients?
Joaquin Corrales dm me on fb bro I am about to start some real estate stuff man and do this to i got big plans I could use. A partner after I make some moves of my own ya know it's always better to have cash to finance shit
Bro after my give months of.panning I believe the same bro your gonna be rich can we speak I have some.ideas bro I'm willing to give u to help your personal brand to show support
you are literally the best man! who needs to buy the course when we got you!
Question.In the video you said that for conversion we should pick add to card however ad to card doesn't give sale,,Is it not more effective under conversion to choose purchase,?please explain,THANK YOU
First of all congrats on the video, so much content! What I want to ask is this, at first I make an engagement ad and when I see the results I set up facebook pixel and then I make the conversions?
Sorry to say that, but I realize that you no even know how to target worldwide using just one word? please tell me
You just need to type worldwide
The Fucking Bomb!!! This is absolutely the best shit I've seen. I like the breakdown and how you explain the LLA, AD Sets and custom audiences. Like you said I feel like a MASTER NOW!! :)
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When you did the LLA and the people who went to the website but did not buy the bike, did you put BOTH of those options into that one custom audience or do you choose one and make another. Do you make them separately ?
You are very detailed oriented and you make it easy for new people to understand how its done. You do a great job of showing us step by step. I am very grateful for all the time you take to make your videos. Thank you PS: Just one thing if its possible could make the screen where you show us how to do the facebook ads bigger, it is very small and very difficult to see.
Excellent content, so helpful! Thank you Joaquin!!
Hi buddy I have a shopify store as do I make an engagement add and put the interests that relate to the product then whatever add is doing well I make a conversion add with those interests?? Wen I do conversions do you have to start with add to cart your video was a big help I'm selling watches and getting 2cents a like how long until I should do a conversion
So guys is it basically create engagement campaign and whatever audiences work do conversions for that audience??
Excellent video brother best training video i've ever watched about Facebook advertising. keep it up bro I have subscribed.
Nicholi thank you so much!
Thank you Martha!!!
I'm glad it helped you! Sorry about the screen thing. It's just a really big monitor but I will make videos like this on a smaller one for you guys
can i use debit card for fb ads? does facebook ban for using debit card?
yes u can
hahah I'm so glad to hear that. Thanks for commenting!
I literally forgot in this video lmao
Mal, sometimes it's better to start with Add To Cart if your conversion pixel is new. However, recently we've been starting new pixels on purchase!
Hey Savvas! Your website should have the facebook pixel connected always. But other than that, you have the right idea
hahaha appreciate it
appreciate you floyd!
Sorry man try watching it on a bigger monitor if possible.
Joaquin Corrales don't you understand English
De nada Anthony!
Rich I'm so happy you found this valuable!
Hi Joaquin, say like a normal brand website like: http://buccellati.com.cn/zh-hans/home?country=cn is it still possible to add facebook pixel? Thanks a lot for your reply!
Hey Kelly from Hong Kong!! Always wanted to visit. What type of website is it?
Hey Joaquin! I could use some clarification on the ad itself. I want to try using multiple images for my ad sets (as you did in the video), but does Facebook automatically find out which one is best for me? Or does it just show all images the same amount of time, and then do I need to go through and determine which one performed best? Thank you for the amazing content! :)
Do we need facebook sales channel in Shopify for running Facebook ads?
Hey Brendan so no matter who you're targeting in terms of demographic, locations, and also ads and ad images included... FB will automatically optimize and show it in a way where you get the most results. So if you're targeting 18-65 with 4 images but 18-35 are responding better and image 1 is responding better... then it will show it with that .
If you guys have any questions then post a comment! Helping you all out! ALSO, make sure you hit a thumbs up and subscribe!