Lead Magnet Ideas - Small Business Tips
good evening builders do you want to learn the magic of lead magnets so you can grow your business you might have heard about lead magnets and how they're great for your business but do you know which ones are great for your small business i'll tell you a secret they are different for every business tonight i'll show you how to cultivate two to three lead magnet ideas that are perfect for your small product based business if you're in the chat say hello if you're catching this on replay type team builder in the comments section okay let's see who is in here with us today oh looks like we've got three people possibly all right fantastic well you know what let's start the show hi i'm lisa stewart founder of build your own small business and build your own money message if you're a steam entrepreneur and you want to build products that sell connect with your customers and grow your business from your workbench start now by subscribing also whack that notification bell like a kitten you don't want to miss anything so the most important question of the evening is what's in your glass so for me tonight i am drinking casa smith it's right here from seattle now let's see come on there we go there we are it's a primitivo 2018 and from let's see here i have my glasses on while luke slope so right here bottle and made right here in seattle washington so i had a taste of it earlier today it was a bit dry see what happens it's still a bit dry on the front end but it's definitely heavy in the berry it's got good color it's almost a ruby it's a really deep color and it's got great legs super legs the nose on it is not as deep as i thought it would be but it's still pretty tasty hey andrew hey tessa welcome welcome welcome what's in your glass tessa i was just talking about how we're drinking a primitivo from right here in seattle called casa smith it's pretty delicious i think we are having chicken and red sauce tonight so it should go pretty well and andrew says that it's getting smoother with air yeah just just a little bit just a little bit so tessa what's in your glass let me know all right now who wants more email not you i didn't think so more more importantly have you started your email list when you start a business and you build a website the most natural thing to do is to start asking for emails from potential customers to join your newsletter right while that used to be true 20 years ago many people hesitate giving away their email today because they fear it'll be sold or they will be uninundated with crap who wants that so we have to be mindful as entrepreneurs to treat their email like gold be mindful of how we serve them that's meaningful to them so instead of just asking for their email to join the newsletter we need to create a reason to stay connected with us one way to do that effectively is through a vehicle called lead magnets ooh tempranello yeah um we had that a couple of times we like that we like that so tonight we're talking about lead magnets what lead magnets are and how they can help you serve your new customers one of the things that i insist that product developers don't need to do is give discounts to give value how many times have you seen online shops tried to persuade you to join their membership and get 10 percent off your first product what they're doing is training you to wait for discounts before purchasing anything that's no bueno because nobody said i want more email it is not about sending more email and cluttering inboxes it's not about giving discounts it's about giving value and if you stick with me i'll share with you what value looks like in your business for your customers so i'm gonna have another sip of wine happy friday i'm glad you're here joining with me today this is starting to smooth out so let me know in the chat have you started your business yet and as you have started your business did you ever ever have friends or colleagues excitedly tell you that you've got to give discounts as an incentive let me know in the chat if you've heard that when your friends start suggesting that you should give a discount as an incentive they're coming at it from a limited perspective there's so much more to the customer experience than that additionally do you want to do you want direct contact with your customers and knowing that creating an email list will do that for you we can't count on other platforms to do that for us because they have their own agendas okay so stick around because i will show you which lead magnets will work best for your business if you're in the chat say hello if you're catching this on a replay type team builder in the comments section so what are lead magnets a lead magnet is a marketing term for a free gift that's given away in exchange for potential customer email this item can be in the form of an interactive exchange or a downloadable lead magnets are often a low effort way to generate interest in your business and ultimately sales it's the first step to build a profitable email list it's a free gift that relates to your product to bring them one step closer to becoming a customer i'm starting to really like this wine yeah we picked this up earlier today so yeah i'm really enjoying that lead magnets are also called freebies opt-ins and sometimes click bait do you remember walking through the vendor tent at your county fair or festival vendors would ask for your business card to pop into a goldfish bowl for an exchange of a free gift that's one type of lead magnet many restaurants have goldfish bowls sitting by their cash register too asking for your business card to drop in for a free lunch have you guys ever dropped in a business card for a free lunch let me know in the chat i'd like to know okay a couple of things i'd like to share so here are a couple of ideas to share with you if you're a product-based developer and you want to try to understand what lead magnets work best with your product and their customer journey for instance there are hard to consume lead magnets to easy to consume lead magnets some of them convert pretty quickly and some of them are really tough to convert have a lot of low conversion methods and opportunities and so i want to share with you a story when i was four my parents made the mistake of walking through vendor tents at the local fair of course there is a home fire safety company advertising a free smokey the bear stuffed animal and what happened was my parents are like okay well we've got a little girl and they've you know the vendors you know were appealing to the children because children can't say no can they when they see a bear and of course this was smokey the bear back in the late 60s so smokey the bear was a pretty great uh attracted attractive lead magnet and so my parents said okay you can come to the house and we can have a consultation and we'll sit through your consultation just so that our daughter can have a smoky the bear stuffed animal oh my god so let me pull up here for you again the the lead magnet chart so in this lead magnet chart as i referred to earlier you have lead magnets that are high converting lead magnets to low converting lead magnets and of course you've got your low desire lead magnets and you've got your high desired lead magnets well of course of course you know the smokey the bear was a high desirable lead magnet so my parents are sitting through this safety seminar enduring the hard sales tactics just so they could score that damn stuff bear for me i will never forget watching my dad's face as he grimaced through the entire ordeal his body was tied up in knots as he kept declining offer after offer to enroll in their service let me just say these exchanges don't have to be long nor should they be painful of course if you're sadist well word will spread i got that bear i had that bear for the longest time ah so andrew you've got let's see here there we go yeah tessa i've seen that too the one strategy that doesn't work is the last chance because you know we all know from experience that that isn't necessarily the case and andrew free lunch no but lots of time at tech trade shows for treat for free stuff yeah definitely definitely trying to move this my camera here keeps bouncing sorry about that you guys okay so from awareness to commitment lead magnets help nurture your potential customers along their buying journey the key takeaway here is to make sure that the lead magnet matches your customers expectation you also want to make sure your lead magnet is in alignment with your offerings so they remain on your email list you don't want to be giving away snowballs to people in texas right now when they would much rather have heat and electricity am i right this silly silly silly lens okay just want to make sure that i'm in focus the idea is to attract subscribers through your offers so that you can solve to them later it's also about giving your subscribers a quick win in relation to the current and potential sticky situation they're in and need resolved and you have the ability to create a lead magnet right now so tonight i'm going to share with you one your customer shopping journey and where lead magnets correspond in each stage two examples of lead magnets three positioning your lead magnet four naming your lead magnet and two mistakes small business owners make when generating ideas for their first lead magnet so stage one let's see here decide where you need to insert the lead magnet the first mistake is overthinking as human beings we like to complicate things so let's take a let's take a step back and review the commitment levels during each phase of the customer journey there are three to four different commitment levels you're asking of your new subscriber the key is to match their commitment level to the journey that they're on so the first level of commitment is awareness what i'm going to do is share with you another no this one there we are so the first level of commitment is awareness this is when they realize they've arrived at a certain circumstance maybe a sticky situation and they need a relief maybe you're there to provide the relief when they find you and your website you could get they could find samples they could find demos style guides or even a quiz to get them into the ecosphere of your world and the next level is consideration this is where they start driving a little bit deeper and watching more videos test driving your product or downloading a free chapter of your book the next level is high consideration this is where they are just about to fully commit to making a purchase from you and if your product is a high dollar product their commitment level is deeper they're fully engaged in what you have to offer and want to know everything about your product you may provide more case studies white papers free consultations and maybe a free gift with purchase this make sense to you guys okay let's go into stage two examples of rather decide where you need to insert your lead magnet so for instance i need to pull up something else here how are you guys doing in the chat does that make sense to you andrew oh you know what i should do another delay check shouldn't i i should do another delay check let's see here um what i need to do is i need to all right let me start here one one thousand two one thousand three one thousand four one thousand five one thousand six one thousand seven one thousand eight one thousand nine one thousand ten ten ten seconds only okay that's great meanwhile i'm going to take another sip of wine how are you guys doing this wine is really starting to taste great yeah okay let's move to examples of lead magnets because i want to go back to where to position the lead magnet later on so examples of lead magnets would be samples right if you're selling a consumable like food or soap bite size samples are a beautiful way to encourage purchase you can also do this before purchase or during purchase meaning if you're making a sale and your customer standing there you can add a sample of another product that's providing value not a discount see the difference take a look at the samples provided by big box stores for instance when you're in a home decor store like home depot or lowe's you can pick up paint chips and tile samples right as a product developer just getting started i appreciate the time and money it takes to build samples for customers and sometimes the samples aren't an option for a small business owner sometimes just coming into my shop and smelling the leather is enough now let's say you're manufacturing gray goods for larger projects and this example might be ceramic tiles for a kitchen backsplash now sometimes customers want to encourage you to give them a free sample and while giving samples away all day long sometimes just isn't good for the bottom line so what do you do sometimes customers get agitated because they have to buy a small tile for a few bucks now if you were to give away a box of tiles you would be out a tremendous amount of money right i can only imagine how much money you would you would be out if you were selling or if you were giving away sample tiles all day long but it doesn't have to be like that show your customer that she can use that tile right for maybe a particular project later on oh no andrew you're gonna run out of wine soon you're welcome to come in and get another get another glass full okay tessa how are you doing and if you're just joining us welcome if you are watching this on the replay type hashtag team builder in the comment section so if you're new welcome if you've been here before welcome back i'm lisa stewart bill uh founder of build your own small business and build your own money message i help steam entrepreneurs build products that sell connect with their customers and build their workbench or build their business from their workbench i think i've had too much wine already cheers it is friday after all whining about no wine yeah absolutely here comes the disembodied hand now come on there we go thing there you go thank you oh you're welcome and now back to the show back to the show and i think i keep having silly issues with i don't know okay well there we are okay now if your customer is a little upset that she has to buy that single tile show her that she could use it in a variety of ways she could use it as a coaster or she could create an art project out of it so then provide an idea craft sheet for the tiny sample purchase if your customer follows your lead and actually creates a project she may just show her friends and her friends might want to buy samples from you see how that works then you could host some kind of project contest based on those samples what do you guys think yeah yeah kind of crazy okay let's see and i'm also working with a couple of new tech items i've been working with ecam and that's been a lot of fun and i was going to start working with stream deck but it proved to be quickly complicated and i didn't want to mess with it and then get myself totally discombobulated and throw you guys off so okay cheers to that tessa how are you how are you doing let me know in the chat okay the next lead magnet idea are quizzes quizzes are great for both service product providers and product developers especially when they're curated in the form of a personality quiz there are several different quizzes like the assessment quizzes scored quizzes and of course the personality quizzes they're the most popular types of quizzes which are much like the ones that you see and take on buzzfeed many of them lead with what's your home style or where should you travel next or what kind of cook are you or what's your tile style what do you guys think yeah exactly tessa exactly um using ones as hot plate trivets definitely coasters trivets um even a base for a potted plant there are all kinds of uses for just a single tile and you know if you're a manufacturer a ceramicist you know it's not that clay is expensive but your times expensive and suddenly when you have a box of tiles and you start giving them away and you're not getting the roi back because people just want free tiles that doesn't bode well for you so you know another thing that you could do is possibly then if a person is going to purchase more tile from you later on or purchase a service from you which is maybe a project or something then you could reimburse that tile back into that project so i i would often do that as well yeah so the next lead magnet could be a resource list so if you sell bikes perhaps you could provide them a list of must-see landmarks available only by bike or romantic hot spots for couples to take a picnic lunch on their bike or if you sell camera equipment you could provide a list of surrounding product ideas that would complement your equipment maybe even partner with somebody else in your community so that you can refer customers back and forth yeah that's exactly it andrew yeah there quizzes are a great way to get people engaged as long as the quiz is relevant to your product or service and how it relates back to the customer absolutely yeah i mean there's no sense in saying um you know what kind of tile style are you if you know you are a clothing designer right so maybe as a clothing designer there are lots of different personality type quizzes that you could create you could create you know what kind of um um you know era do you belong in right what kind of celebrity do you look like you know things like that what you know which favorite character out of your favorite movie do you most identify with things like that so yeah they're a lot of fun as a matter of fact i have a quiz on my website which is a personality based quiz which is on archetypes and when you identify the archetype based on your values then you're able to take those values and all the marketing material that i provide to you after we reveal what your archetype is you can apply those marketing ideas back to your customers in your messaging and all of your marketing efforts so yeah little plug there thank you andrew for that so yeah if you want to learn how to deepen your relationship with your customers you can do that by the archetype so for instance i am a combination of creator archetype and magician archetype and what i do there is i provide tools for my customers to use as diy-ers so being the creator archetype is perfect for that and then as the magician archetype i help transform their world into something larger than life so yeah if you want to deepen your connection with your customers definitely definitely take the archetype quiz and with the archetype quiz what i will do is provide you an infographic on all kinds of tips on what your archetype can do and also it shows you the light side of your archetype as well as the dark side of your archetype so you know that helps to keep the balance when you are communicating with your customers oh yeah definitely tessa um sometimes surveys and quizzes can go on forever and ever and a one way to mitigate that is to keep them short and sweet and also let your customer this goes back to customer expectations make sure that you let your customer know just how many questions are going to be if it's going to be longer than 60 seconds right because if you have no idea how long this quiz or survey is going to take and suddenly you're 10 minutes into it i bail too i bail too so yeah you definitely have to let your customer know that you know this is going to take you 15 minutes or at least give you like a little progress bar at the top or somewhere on that quiz to let you know how far along you are in that quiz yeah that's a great point tessa yeah andrew you're 10 seconds behind me buddy so if you want to take the archetype quiz actually there is a link in the description box below so go ahead and take that and then we can dive into the juicy details after it gets revealed to you okay the next lead magnet idea is a care sheet for instance 10 ways to keep your kitchen counter looking great for years to come or how to prepare your bike for winter or how to take care of your new leather bag yeah definitely progress bars are important okay who else is with us if you're just joining us and you're new here welcome if you've been here before welcome back and today we're talking about lead magnets and right now i'm going through some examples of lead magnets for product based businesses which also work well for service-based businesses okay the next one is free gift with purchase when i had my shop i never gave discounts i would give away a print valued at 30 for those who purchased 75 or more the customers were surprised by the free gift and were absolutely ecstatic it was just so much fun to watch their face light up when they would come to me at the the checkout bar and so i would be telling them up and i'm like oh well you know what your um purchase you know is 75 or more you know it's like oh your purchase comes to 110 your purchases you know 325 whatever it was and i'm like for you i have a special offer would you like to go over to the wall of my calligraphy pets and choose a black and white print that's free to you it's a it's a gift from me to you for shopping with me today and it wasn't advertised so it wouldn't be you know on my front window free print with purchase because that just encourages bottom feeders and i've seen that happen and it is horrifying so yeah i treated my shop much like a very shishy shop in soho new york i would you know we would all be using our library voices and i would have this charming parisian music you know just kind of wafting through the space and just it helped transform the customer as they walked into the shop with the wood floors and the dark red walls and that smell of leather they absolutely love being transformed for just a few minutes into my shop so yeah and then to be able to provide them with a free gift after purchase wow that just elevated their experience and then they would you know meet their friends outside and look what i got and i got out this free gift and then their friends would come in and you know either get a postcard or do some quick shopping so yeah that was that was very heartwarming for me all right i'm gonna get another glass of wine for another sip of wine actually so just as a side note for those who don't know what to say when customers ask for a discount i have a couple of scripts for you especially on original works of art or products i would tell actually art is a product and art is also a service but we can talk about that at another time i would tell customers asking for a discount that this would not be fair to the people who actually purchased it at full price this devalues the art or the product the art product it's friday i got one leg out to the weekend now if you were to buy it this is what i this is what i would say to my customers if you were to buy it and then discover that somebody else received a discount how would you feel so then that kind of turns it back on them because people buy an emotion first don't they so another question i would get would be if i buy two can i get a discount my answer to that would be it took me twice as long to make two that devalues my time and any customer who bought it at full price would feel duped and that doesn't bode well for my brand that usually takes care of the bottom feeders how about you guys what kind of questions have you heard customers ask that you felt demeaned the product developers time or their product let me know in the chat i would love to know okay another example would be video demos and how to's simply using your product yeah i would have customer testimonials have customers show themselves using your product have a selfie contest then you can have a small giveaway if you have multiple products at different prices then this leads into giveaways remember earlier when i mentioned that many restaurants have a goldfish bowl sitting by the cash register offering a free lunch i've popped my business card in there in several of them but never got an email they lost a number of golden moments with me they could have emailed me letting me know that somebody else won and used that as an opportunity to invite me back in for a free coffee or free dessert or another small token with my next visit that's an opportunity for them to make more money from me as a returning customer and chances are i would bring somebody else with me that's a triple win right there that's a triple win oh oh oh andrew you are bringing back some ptsd moments right there yeah if um if you're a customer and you have ever said this or ever thought about saying this please don't my kid drew something different how much could they sell it for yeah anyway i used to host giveaways with my refillable leather journals so i would be the artist at the show with a sign up sheet to win a leather journal for an exchange for their email and on the sign i would include that i don't sell their email because i hate spam too right nobody wants to be sold so yeah and then another thing i would do is once i announced the winner i gave incentives to the people on the list in the form of another value add like a greeting card or something else i had already had a sunk cost in not something that i handmade but something that i had an inventory that could easily easily be replaced so it might be like i said um a free note card a free postcard or maybe even a free print depending on what that giveaway looked like so yeah sometimes when i would buy jewelry components from businesses they would drop in a string of beads as a thank you so you could include another call to action inside of each one of your lead magnets so providing those links to do other things or dive deeper into your website to see more of your products this really helps when you're doing those giveaways right so it's like hey um you may not have been um the chosen winner for this particular giveaway but if you buy you know a certain amount then you get a free card or you get a free print you know and so this way it would be for their eyes only again i know that i said earlier i don't advertise this so that's different than actually just sharing it with a handful of people during um an email campaign yeah i'm really liking this wine andrew another way to provide a lead magnet inside now i feel like i'm starting to nest lead magnets but what you want to do is you want your customers to stick around and remember you so when you provide links to do other things you could also inside those links showcase how other customers are using your products when other people see how your customers are using products they want to be included there is this magical sense of me too the needing to belong and being part of the group to have that same conversation yeah the wine is getting good how about you tessa are you on your second glass yet i'm getting real close so if you can get your customers to give you a photo or video testimonials of how they're using your product you'll be good to go and i know this is difficult for some product developers so you'll have to get creative on how to showcase them to new potential customers so for instance what you could do if you are a camera product developer you could say subscribe because i'm going to share with you a posing sheet for cosplayers and if you want to take epic photos at comic con this posing sheep will help posing sheet will help get too much wine so for instance you could continue by saying it provides the most useful most versatile posing options that you want to get most out of your cosplay style from warrior to princess and every character in between this cheat sheet for posing will give you examples to share with the characters that you're photographing so you see how that works so that way um if i'm a cosplayer at comic-con i might want that posing sheet too and then who knows you know i may end up getting into photography or if i'm the photographer i can share that with cosplayers and then we can have this wonderful ecosphere of creating branded events together oh tessa tangy tangy dishwater do you have much experience with that yeah it doesn't sound appetizing but it does have alcohol in it yeah so sometimes alcohol just helps to um eliminate any kind of bad vibes with tangy dish water that sounds delicious so moving on with these examples these examples can be also designed several different ways which leads us to positioning positioning your lead magnet where and how do your customers want to consume your lead magnet information think of serving up ice cream for instance there are several ways to do that aren't there do you prefer a cone or a bowl or maybe even a shake so in the event of building your lead magnet is it an infographic or is it a video you can easily convert an infographic into a video maybe you do both another question is how do you package your samples so feel free to experiment and then also go shopping go shopping with you know or rather go shopping at other festivals and shows and box stores and things like that and really stay keen to how they bridge that moment between you know customer exploration and purchasing a big product item a big ticket item so for instance for instance tesla ah andrew i think you could tell me i know that a lot of car dealers out there offer incentives you know like um no finance charges for a year or you know deep discounts because we're trying to get rid of our models but i don't think tesla or tesla tessa i don't think tesla gives discounts do they let me know in the chat ah i'm getting there tessa i'm getting there definitely i will i will address that in a moment okay now stage four oh let me go back to your question now i didn't i didn't address it let me go back to your question now where do you place your lead magnet on your website great question well there are two two ways two places you could place your lead magnet now for instance um let's talk about you could have a number of different lead magnets so if you let's say for instance you have maybe two to four different pillar content pillar categories that you talk about so then you could have a lead magnet for each one of those pillar content uh yeah pillar categories and so then you could place your lead magnet inside one of those pillar areas also what you could do is you could place your lead magnet on your home page like i have done with my archetype quiz and you could also place it on a dedicated landing page itself so that way if you're out and about and you want to share the link to your lead magnet send your potential customers directly to that landing page that way you have all that information dedicated to your lead magnet right then right there and then what i would also recommend is removing any bells and whistles and this includes top navigation this includes the junk drawer right this includes all your footer widgets and things like that remove all of that information and if it is a blog page remove the sidebars remove all of that extraneous information basically what i call the pink flamingos because people tend to you know get their attention gets diverted like shiny object syndrome you know like a squirrel and then like there we go and they fail to act on actually committing to getting your lead magnet by entering their email in the little box so make sure you remove all of that have a dedicated page for your lead magnet so that way you have a dedicated link to send to anybody that wants wants access to it great question great question oh oh that's interesting andrew they do reduce prices as they gain manufacturing efficiencies across their product lines tesla david podcast had a good overview of this in the pod yesterday okay thank you i appreciate that yeah pink pink flamingos boy i am losing my enunciation today yeah i uh when i first started out in web design uh this was just something that i would um say to potential clients you know because i don't know about you but in the south they you would as you would drive through neighborhoods once in a while you would see this lawn just filled with pink flamingos they were fake pink flamingos and i don't know if it was i don't think it was necessarily about having a baby and announcing the baby i think it was another i think it was just a spoof i think it was um a practical joke so yeah um yeah so then what i would tell my customers is you know you could put pink flamingos on your website like you see on lawns but that doesn't necessarily mean you should so yeah i would use that as an analogy all the time and they understood exactly what i was talking about so is there a drink called up the pink flamingo i don't know tessa why not you know make up your own i know that i am constantly i'm not a mixed um drinker i don't drink cocktails but boy i can come up with some pretty interesting names they might be interesting and inventive they just might be completely naughty so you never know yeah so what are you going to snag tessa are you going to snag a couple of pink flamingos put them in somebody's yard now as far as also another way to position your lead magnet right could be if you participate in local shows or if you participate in conferences and things like that and you have a table set up you could have a lead magnet set up there i have a little email list and then debt incentive you know again it's not sign up for my email list to see where i'm going to be but sign up for my email list because i have a special running so always think ahead about what kind of special that you could have as you are there at a show and for many product developers you know we find ourselves customer facing right and so um when you imagine yourself you know in a booth at a conference or at a festival or no matter where you are you know what would your table and booth look like and what kind of lead magnet slash incentive could you provide that would get people to clamor around you so for instance what you could do is if you offer an original piece of work then you could offer you know a free um um another free product where you have some cost so for instance if i sold an original print and somebody or an original painting and somebody absolutely loved it then i could have um perhaps maybe a reproduction or a greeting card that was you know the same image as the original that they purchased that they could either take and frame and put it somewhere else in their home or at their office or give it away as a gift to a friend so there are lots of opportunities to do that okay now stage four naming your lead magnet the second mistake is naming your download so you want to attach your brand and objective to the freebie meaning be sure to align the transformation with the promise if your freebie is about teaching dogs how to sit make sure that's what it includes not how to teach your cat to bark because that's not the promise right that's not the promise you're making to your customer yeah no thank you andrew a series of the greeting um uh greeting cards for the calligraphy pets yeah yeah thank you appreciate that i'm just looking through oh boy you guys are having fun in the chat here how how to make a pink flamingo ingredients oh you guys are having fun providing uh liquor drink recipes of the pink flamingo yeah i had a feeling it was probably invented out there probably somewhere in um i'm thinking maybe uh miami beach yeah okay i'm going to take another sip and i am trying to figure out what is going on with my lens okay let's see now many entrepreneurs overthink the lead magnets and you don't have to because sometimes you get it wrong and this unduly frustrates their potential customers who wants that you want to keep it simple and you want to keep it as a one single win don't overwhelm your customers with choice so for instance i've been creating this faux account called copernicus cameras and if copernicus cameras positions itself as a product developer of cameras telescopes and binoculars their lead magnet might then connect with an upcoming event like burning man so for instance on the home page of copernicus cameras you might find a lead magnet that says want to learn how to capture fabulous photos of burning man download camera setting cheat sheet right here so boom that way if i'm going to burning man and i know that there are obstacles that are going to prevent me from taking really great photos like heat and sand and you know some other things you know also really intriguing night settings because they also have you know beautiful bonfires and light shows and things like that so i want to make sure that i am prepared for both day photo settings as well as evening as well as sunrise and sunset you want to be able to provide that kind of um transformation for your customer so yeah those are some examples of how to create and identify lead magnets for your business so what do you guys think are you going to take action on creating your first lead magnet now let me know in the chat and before we conclude i can't believe it's been an hour already wow that went fast that went fast well i do want to thank you all for hanging out with me today and reviewing the magic of lead magnets and what they can do for your business tessa andrew do you have any ideas on what kind of lead magnets you would like to create for your entrepreneurial journeys i know andrew you're working for somebody else but you know you are also the master of invention as well so you know it's always always fun to hear your ideas yeah you're right they are a great way to get potential customers interested informed quickly and easily yeah it's all about that quick win just when you do create that lead magnet you know just make it one single thing just give them a taste and when they get that quick win when they're not investing a whole lot of time then they're going to be more apt to see what other things that you have to offer them lead magnets are magical they are magical and they are a great way to boost your email list and connect with more customers because the more products that you invent you can start asking them you know what they might want to look for in your next product so yeah they can be a wealth of information so that's why you really want to build an email list um in addition to making sure that you have and maintain that one-to-one relationship versus you know believing that you know another platform is going to take care of that for you don't do that yeah never assume that another platform is going to take care of that email list for you so make sure that you are able to drive them back to your home base because i believe everybody should own their own content and especially their email list because that's gold and another reason to form an email list is because in the eventuality you ever decide to sell your business and this is something i tell my customers all the time when you start a business if you can think far enough ahead and want to consider selling your business you should start thinking about setting up processes and assets to help create and form a a wonderful value for your business and a wonderful brand for your customers because when somebody buys your business they're buying all of that and they're buying all of your assets and your email is one of your biggest assets yeah yeah definitely andrew you bring up a really good point about gated gated content so as i mentioned earlier short videos are another great way to communicate a simple idea and so when you do set up a lead magnet on the lead page on a dedicated lead page you could also include a video in that as well you know just a 30 second video about you know thanking them for um considering downloading your lead magnet and the transformation they're gonna get when they download your league magnet and then inviting them maybe to a private facebook group or another kind of private community that gets them talking about the achievement they got with your lead magnet and then you can start encouraging them to participate in other product developments that you've got yeah yeah um and you had made another point there as well oh gated content so that's another reason why having a lead magnet is great for your business because when you require somebody to give their email to you this is called gated so when you get your materials it helps to incentivize your potential customer to give them your email name so they can get that lead magnet and what i would also do this is something else for two reasons this is what i suggest to my customers as well and that is have a double opt-in a double opt-in does two things one it prevents bots from getting into your email list and exploiting it and two it reminds the person why they have actually connected with you in the first place and you can do that freely you can do that through your own email list or you could get an email provider like convertkit to do that for you and if you want um if you want a discount on your next email provider like convertkit i've got a link in my description box go ahead and take that and um i'm trying to think i think you get one month free for uh with convertkit don't quote me on that i can't remember anyhow so try that out because what convertkit does for you is they will give you a dedicated landing page so you don't have to worry about building a new web page calling your web designer or you know getting flumex over you know how do i connect this because the um convertkit will do that for you and another thing convertkit will do which i absolutely love is when you do the double opt-in and you have a downloadable for instance you can connect that downloadable right there instantaneously so they get it just like that so even though they've double opted in they've done a beautiful user experience that allows them to it seems like they've bypassed it but they haven't really it's it's magic it's absolute magic so as soon as um you click yes to double opt-in then the link to the downloadable is magically revealed so i absolutely love that and i'm falling in love with convertkit yeah i was on mailchimp for a few years and mailchimp gives you 2000 free subscribers up front but the free version just didn't give me enough latitude to um do interesting and creative things for my email broadcasts and when i started looking into convertkit um and then compared the paid version of convertkit compared to mailchimp i liked convertkit so much better so yeah if you are interested in learning more about convertkit take my link and check it out i think you will be pleasantly surprised yeah so convertkit um is almost making websites irrelevant but you didn't hear me say that because i'm a website developer but i'm here to show clients and product developers like you who are just starting out i'm here to show you the bootstrappers method and then the different levels that you can walk through kind of like laddering so when you start making money and you start and you want to start providing a better customer experience you can do that one step at a time and a little bit at a time so i'm here to show you what all of those steps look like so make sure to subscribe to my youtube channel here and you know whack that notification bell like a kitten because i go live and you don't want to miss that and you don't want to miss any burning questions that you might have that i could answer for you right here so on that note i think i'm going to wrap up but before i do i am going to grade this line i'm going to take another sip it's still a bit dry on the front end it would go great with cheese it would go great with i think a gruyere yeah it's still really dry i think it would go great with the gruyere and who doesn't love pizza right and i know i've brought that up before but maybe a lasagna right um something with cheese i think could be really great ooh i think also we make white turkey chili i think this would go pretty well with that white turkey chili because sometimes we will add a gruyere cheese or parmesan cheese on top of that too a nice dry cheese on top of that so yeah that would be great i think so i'm gonna start a new um scale right so i'm thinking uh and this is actually this is homage to um one of the most recent mockumentaries we were watching last week um what was the mockumentary we were watching last week andrew that was so good um it was the gaming mockumentary anyway um i'm thinking that i will start scoring this wine on a level of corks and so five corks being great actually you know what i'll do ten corks ten corks being great and because we have a number of bottles that we cherish and prize and we save those on very special occasions and those are definitely uh worthy of ten corks mythic quest is the mockumentary gaming show that we were watching last week so this is kind of almost to that mythic quest ravens banquet oh my god borderline hilarious so i think that based on the ten cork scale i think i would give this a solid five corks i would do that um personally right because some people like dry wines and i like more of a sweeter wine not a real sweet wine but on the other side and and i think that if i can pair this with some of my favorite meals i will enjoy it so yeah white turkey chili would go very well with this um and definitely if you know what your friend once things open up and we can all enjoy each other's company again and have dinner parties tesla i'm gonna have a dinner party you're invited make sure um i think that once you know what you're cooking or that your friend is cooking that you could definitely match this up with that particular meal so again the wine that i'm drinking tonight is casa smith and it is primitivo right here in seattle washington so yeah i would i would give it a solid five quarks this is something that i would share with my friends because they may end up loving it and they may end up giving it a higher score than me so that's okay that's okay i just like sharing good things with my friends and i would think that anything five corks and above i will definitely share with my friends so that's my personal rating if you've had this before let me know what you think but other than that um i think i'm gonna wrap up before i do i just want to kind of reiterate what we talked about today we talked about lead magnets and we talked about um we talked about the examples of lead magnets we talked about what lead magnets are we talked about where to position your lead magnet and according to your customer's journey so from high conversion to more qualified lead conversions so it's the quick wins up front and then throughout the consideration stage you know you can then maybe provide a free chapter to your book or a test drive of your product or you know videos customer testimonials about how they're using your product and then when your customers get further down the journey and they are now invested and are seriously considering spending money with you then maybe it's another trial it is maybe a free gift with purchase maybe it's um a special vip ticket to a special event that you're creating you know something like that i mean that would be a lovely incentive so yeah absolutely i think that would be fun and i love inventing incentives just off the top of my head so i'm sorry for those of you watching us on the replay because you could tell me what market you're in and i could come up with some lead magnet ideas so make sure that you whack that bell like a kitten so that way if you've got a burning question i can answer it for you here now okay so examples of lead magnets where to position your lead magnet and naming your lead magnet make sure that your brand name is attached to the promise and the outcome for your client and have fun with it decide what your first lead man was going to be and also lastly i know i keep saying also lastly um i am going to create a five day challenge on how to create your own quiz and now there are lots of quiz um platforms out there but i'm going to show you how to create a free quiz on google and the reason i'm going to do that is because quizzes are the most effective way of bringing in people into your email list so if you're interested in doing something like this it's going to be a five day challenge and i'm going to host this the last of march so what i'm going to do is um create a landing page and provide a link here in the description box so do watch for that and then also in the comment section if you don't see it yet type hashtag quiz um five day challenge because i want to make sure that you get included in this five day challenge because the quiz that i developed for my archetype i created in google first and what this will allow you to do is test that lead magnet if it works and you start getting a flood of leads then you can up level into another platform paid platform like interact and i'll provide a link on that as well that will enable you to do this auto magically without too much um interference with you but interference is the wrong word but the lead magnet challenge i'm going to create will be on google and i will show you how to do that for free and get clients raving fans so in the in the comment section make sure to type in five day challenge quiz and let me know and i will also put a link in there as well so that'll happen at the end of march now i'm finally going to close thank you so much for hanging out with me today it's been a blast and i hope that you will take action on one of these lead mag lead magnet ideas for your business and i hope that you have a lovely weekend so with that keep building
2021-02-28 10:45
