Smart Tourism 4 5
hello everyone so we're going to talk about smart tourism today okay we've been talking about how technology can be used in both hotel and restaurant industries hotel and restaurant industries are part of the hospitality and tourism industry correct so when it comes to tourism we definitely talk about destination attractions and other cultural or heritage aspects and when we talk about a destination that is where people visit so from the perspective of a smart tourism destination we have to take a look at how the destination uses technology for travelers when it comes to smart something like a smart tourism smart city smart hotel smart room all the meaning of smart is related to what technology so a tourism destination how they how these destinations incorporate technology for travelers smart hotel how hotels adopt technology for their guests so forth so we have two articles the first one is more related to the concept of what is smart tourism kind of defining the concept of a smart tourism second one is how smart tourism destinations really implement the different technologies so this is from the practical point of view i bet all of you read these two articles and i'm gonna highlight key points from each article again students' presentations are available on blackboard just refresh your memory about these two articles i strongly recommend you to listen to those two presentations all right i'm going to start with the questions for you my first question is based on the articles you read what is required for us as visitors travelers to enjoy a smart tourism destination so this is a more related to travelers' perspective second one is based on the articles what is required for tourism administrators to enhance visitors or travelers experience at the smart tourism destination so let's go back to the first question we as visitors to the destination the destination has all different kinds of information available for their city resident as well as travelers so in order to use like a public transportation system well we have to access their transportation system right so what should we have we have to have a certain device it could be right smartphone right or a tablet so either one either smart device we should have in order to use any technological innovation that destinations can offer or destinations have different types of information about the museum attraction restaurant hotel so we have to access all those information available that's why we have to have a smart device which typically all travelers can have their own smartphone but from the tourism administrator's point of view if the destination doesn't have strong technological infrastructure available what is going to happen well we cannot really as a travelers we cannot really access or enjoy all information available at the destination or all the technological innovation we cannot really use so destinations should have strong wi-fi that's part of the infrastructure and also typically a smart tourism destination has cloud computing so they can easily communicate one place to other or one device to other device for instance if people want to track public transportation all buses or public transportation should have some kind of a sensor that is what they have to communicate through that sensor which we call internet of things so from the perspective of tourism administrators the destination should have strong wi-fi great infrastructure that support all the technological innovations that people can use such as cloud computing system and also in order to connect one place to others one device to others one system to others they should have internet of things so those are the kind of three different uh components that smart tourism destinations should have make sense okay as technology involved in our tourism activity we see the term tourism can be changed to e-tourism and smart tourism now we can see what are the differences among these three different types of tourism and tourism we've been using tourism for a long time and in this situation we are selling tourism products and tourism services through typically travel agents so we have a brick and mortar companies out there not much technology involved but only thing a travel agent use is global distribution system for reservations as the internet was available in the market we started to call e-tourism and in this era we have a two different properties available to sell tourism products and services one brick side is a traditional travel agent and click side we have an online travel agent such as expedia travelocity.com so forth and now we are in the smart tourism era in this situation technology fully engaged in all the activities so we travelers are fully connected through different channels or different modes different devices and in this smart tourism there is no one company they can generate tourism information that is not where we are we have people out there based on their experience they just share their information through customer review site or blog site right so that there is no company can control all the information this is all the sharing environment among people so that's why we can say in smart tourism we as travelers visitors we as consumers generate all information to share to get connected with others that is where we are in the tourism activity which we call smart tourism so no matter what types of tourism we are tourism e-tourism and smart tourism ultimate goal of tourism activity is well we want to make our visitors happy enjoyable satisfied at the destination so they definitely come to visit us so the ultimate goal is the same but the way they can reach out potential people are different right let's take a look at where smart tourism destination came from well we start to talk about smart city smart city is their targeting is their own resident right in order to enhance residents' quality not life or well-being city government or city organizers or city council they try to adapt various technology to communicate or to reach out to their residents to share more resources seamlessly so the residents can really enjoy various types of information that they need so that's why we call smart city and smart city's ultimate goal is to generate or create quality life for their residents so since city is potentially a destination for travelers right so why not well smart tourism destinations their target is travelers and that's why they call smart destination and what is the ultimate goal of smart destination to enhance quality experience for their travelers so smart city smart destination is pretty much the same concept as far as a smart city offers different types of device different types of information through technology or through cloud computing or internet of things that can be useful that can be available for travelers why not travelers can take some sort of advantage of the features available in a smart city so the smart city can be a smart destination for travelers make sense let's take a look at smart cities in the united states according to the 2020 statistics we have i think more than that but according to the 2020 statistics they said we have 20 smart cities in the united states and the city close to us is charoletts in north carolina and as far as a smart city goes each city has its own unique programs they can develop for their residents we as visitors or travelers visiting one of these cities well whatever system available we can easily access through our smartphone right so that is a great benefit that we can use as travelers so let's take a look at what kind of programs each smart city has so we have a link to top 12 smart cities in the united states bottom of this slide if you want to have more information you can click this one and then read more information about each smart city's program i have three different examples for you to understand better about what the smart city is the first one is dallas texas and since you know the dallas is a really dry area they have a big concern about water management so they do have a smart water monitoring system to track the usage rate of the water throughout the city that is one example that dallas is implementing at this moment the second example is we have chicago chicago has automatic streetlight system so if nobody is around or if they don't need this system it automatically dimmed out and also chicago has michigan lake so they try to manage the water system so they do have a water sensors to monitor flooding from michigan lake so those are the kinds of great examples that chicago is utilizing and also they do have a security camera to minimize potential crimes then the last example i have here is the Charlottes charlottes is fully committed to sustainability so great example they are using is they have a great accessibility to public wi-fi and also traffic monitoring to reduce congestions and air pollution so charlotte is a more focusing on sustainability city's sustainability so this is a one of a key criteria or key aspect that smart city or smart destination really focus right so these are the kinds of a great example about smart city and as travelers visiting dallas chicago or charollets they can use this kind of program and they can access the system to track the water usage or they can easily use a traffic system in charollets and so try to figure out which area is fully congested in terms of a traffic or which area we can go to stay away from some traffic issues so again that is part of smart destination's benefits as a traveler right smart tourism destination is to enhance travelers' tourism experience by using technology so what kinds of experience they are looking for well it's going to be social cultural and economic tourism activities so travelers use their own smartphone and they can make smart decision on the move while they are traveling in the destination and how they can make smart decisions well they can easily access various types of information or resources that available in the destination through cloud computing or internet of things so we can say smart tourism destinations' benefits include well since there are tons of resources available in the destination they can create or improve resource efficiency and since the smart tourism destination is one of their competitive advantages because they can fully utilize technology for their travelers and visitors so it could be their comparative advantages to attract more visitors to their destinations and obviously they are using various types of technology they can potentially benefit for city's sustainability so definitely enhancing sustainability through the use of technological innovation and practices so those are the kind of major components major features of the smart tourism destination okay i have a great video for you to better understand what smart tourism destination is it is helsinki which is an european capital city in terms of smart tourism destination so i'll make this video available on blackboard please watch this video okay based on two articles we can summarize that there are four different categories to make destinations much smarter the first one is accessibility in order to be smart tourism destination the destination should provide strong wi-fi and also they can be fully committed to technological infrastructure so that they can provide cloud computing system and also internet of things available in the destination as far as they can destination can provide this environment for travelers travelers can easily access information available resources available in the destination that's the first one second one is sustainability as we see in the video helsinki helsinki is fully committed to their green environment and the same thing happened in charlotte so we definitely use technology to make our destination much greener much more environmentally friendly environment for our travelers and third one is information sharing through digitalization well so that's some are related to accessibility you can easily use your smart smartphone to access different programs and traffic system or probably transportation and use of a bike system so again this is really important and also digitalization most devices or systems they do have sensors which we call internet of things so we can easily communicate through different systems and the last one is the main point of tourism destination is they should have cultural heritage some creative activities destinations should develop or should provide for the travelers this is a main attraction to bring more people to the destination and also we consider this one is a driving factor to generate or increase the number of visitors for your destination so these are the four different categories we have to consider to make our destination much smarter okay all right this is my final question for you what should a destination do to be smarter think about yourself traveling to different country for instance like japan tokyo i don't speak japanese i don't know where to go i don't know where to eat i don't know where to travel in japan right so assuming you arrive in tokyo capital city of japan and the first thing we want to have i want to access wi-fi so definitely tokyo should provide public wi-fi in order to be smart tourism destination right and also we can well we can easily download translation app and we can download public transportation like a subway system and we can download the local maybe airbnb or any travel information app so basically we have to download multiple apps to plan your travel in tokyo instead of downloading multiple apps why not city can provide city app which includes translation service which includes transportation system which includes any accommodation web app any restaurant app any whatever so as far as we can download the one city app it can fully accommodate our needs so that could be a smart decision but i don't know i couldn't find any city app one city app that can solve multiple problems anything you can think about for this question all right so that's pretty much it about smart tourism articles and we've been discussing hotel restaurant and tourism technology and next week we're gonna talk about sharing economy and we have a three more articles to discuss including next week and following week all right and if you have any question please let me know have a great week
2021-04-09 19:41
