Purple Collective Podcast Episode 1: Accessible Tourism

Purple Collective Podcast Episode 1: Accessible Tourism

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Welcome to the Purple Collective Podcast it's our  first episode as the Purple Collective Podcast   we've got some uh ideas of structure and features  that we've been chatting about before but the main   thing you need to know today is we're talking  about accessible tourism and joined by Chris   Fry who we both been chatting about doing a bit  of a a podcast format that obviously a lot of my   background is around the sort of brand marketing  side and Chris as we come to in a second has very   much been working in the world of legal and rights  so they're quite complimentary holistic fields and   then today we're joined by Ross Calladine because  of the topic of of accessible tourism so I'll   throw to Chris care to share whatever you want to  set up from your side and then we'll throw to Ross   afterwards as well yeah well it's it's it's really  good to be involved with this obviously it's a   it's a practical subject that matters to lots  of people uh one of the few Joys we have at the   moment uh is thinking about holidays or whether  they're UK based or or abroad and um it's become   an increasingly large part of my current practice  lots of um giving lots of advice about things   answering lots of questions uh so I was really  uh as an as a an equality at lawyer that focuses   really on disability uh and you know what's what's  okay and what isn't in terms of expectations and   what you can do about it um I thought this is a  great opportunity to sort of have a conversation   about it with you and you know clearly to to have  Ross here given his um you know his his analysis   of current situations what he's doing working on  through uh his work with the the government and   through your work Ross is um really interesting  so it's great to have a forum where we can have a   conversation about this from my perspective where  it's not in a confrontational courtroom situation   so hopefully people listening will benefit great  over to you R yeah great thanks for inviting me   on the call today Martin it's uh great that it's  the first under the purple Collective Banner um   really delighted to be alongside you Chris as well  I've heard so much about your great work in this   space over the years so absolute pleasure absolute  pleasure to be to be with you today um yes so I   work for the national tourism agency um and we  go by the name of visit England and and visit   Britain so we're all about growing the visitor  economy so we want to see more people traveling   whether that's for holiday uh within Britain  or coming from abroad to to to visit Britain   and England um and on business trips as well so  I've been with the organization for coming up 17   years and uh developed a specialism in accessible  tourism uh and become a bit of a kind of a super   Advocate an ally uh to to the disabled traveler  Community um really trying to push our industry   along um there's there's there's lots of barriers  and we're trying to break down those barriers and   and bring the industry along with us so yeah  looking forward to the conversation today will   you uh touched on one of those sentiments that  you both very I'm passionate about when you   mentioned growing the economy and that might be  a funny thing to say from a disability inclusion   Advocate but I think over my probably a couple  of decades now of working in this space it's   that sort of realization that as long as we're in  this world where there is that part of the world   that businesses are set up to make profit we got  a guest appearance in the back there Chris who's   that it's stealing my stealing my thunder actually  team mascot you should be a goat it's a cat yeah   today there's a goat in my Liv room we've got  bigger problems very good I mean this makes   I I was moving to was that you know when we start  with disability inclusion we get the barriers and   the social model which you know we can touch upon  where necessary but for me it's been how to engage   in any industry the the brand that provides the  goods and the services to be more inclusive and   more accessible and so there's that part of it  where there's the business case and then there   sometimes as we know in in particular areas there  are bits where there you know the business case   isn't always understood or believed or maybe quite  adds up as the brand would like and so there's   other ways to try and move inclusion forward but  I mean for you Ross what just that business case   how have you seen that evolve the last few  years across different parts of Tourism yeah   I mean we try and lead with that carrot we try  and dangle that business case carrot and when   I first started this managing this work program  the business case for accessible tourism wasn't   really very formed so what we realized we needed a  bit more data so we put a question to ask whether   you or any of your traveling companions have any  uh health conditions or impairments we put that   question into our main tourism surveys so that's  for people takeing making day trips in England   or maybe stations those domestic overnight trips  but also we put it into the inbound the inbound   survey the international passenger survey and  what that allowed us to do is quantify the size   of the market and currently it's estimated  to be around 14.6 billion pounds so that's   how much anyone traveling to and within England  specifically has has spent with their traveling   party um but we know that it could be a lot bigger  because there's another survey that says that 50%   of disabled people haven't taken an overnight  holiday trip in England in the last 12 months   and that compares to 35% of non-disabled people  so yeah it's a big Market our stats tell us that   the tourism purple pound is huge but actually  could be a lot bigger we just need to break   more of those barriers down yeah thank you for  for sharing that and I mean I mean Chris I guess   go go where you feel you know you're day and day  out working around equalities act I suppose you   know what when you look at tourism what have  you seen in recent years that that speak to   where there are guesses like a breach of of Rights  of disabled people as customers and just kind of   just give us a little bit more of a flavor around  that part of the the inclusion puzzle I mean you   know those stats I mean it's fantastic you've got  those stats first and foremost but um and you're   asking the questions um to to about you know well  it fundamentally that the question I had arising   from that is um whether there's a question to the  50% stat that asks why um is do you know if it's   because people are finding it more expensive  or because they can't find is it because the   accessible accommodation or transport for example  doesn't exist um or is it because of the cost or   are those two things connected I wonder so I often  see that yeah and you've touched on some key key   reasons there um it does dig in into a little  bit of it but there are other surveys that are   uncovering some of the main barriers now cost is  one of the main one ones that comes up yeah but   also the ones that we're particularly interested  in is the barriers related um to what businesses   can influence themselves you know the actual offer  they provide but also what comes up a lot is the   information and that's why visit England you know  lead projects to try and imp improve the holiday   plan planning experience for people traveling  in England and to England because information   just empowers people right and if and the opposite  happens if you don't provide good quality detailed   access information you you disempower people um so  so we spend a lot of our efforts trying to improve   the provision of of quality detailed accessibility  information for places to stay and places to visit   and I feel we've been on that Journey for a long  long time and we've still got so much more to   achieve we're in it for the long game um we need  to keep banging the drum that this information is   sought after it enables people to take trips they  otherwise wouldn't have taken yeah I agree I think   obviously when we looking at the this podcast  and the audience I'm sure there's going to be   different people obviously we try and put people  in categories like there disabled people looking   to travel and there are disabled people working in  the industry and there's other variables of people   that may be watching and listening to this but I  think the the values of the collective is about   how that that voice of the people that care about  disability inclusion can make a difference and   I think it's also about empowering people as you  just said Ross with the right information so just   from the work you've been doing and some  things that you're aware of in other places   what resources are out there that are good and  helpful even if the the whole industry is not yet   accessible but I totally agree that information  and knowledge is power as they say so yeah kind   of what resources could we signpost some people  too that maybe are looking to take a first trip   or a more adventurous trip but just struggling a  little bit at the moment yeah sure so obviously my   remit is kind of domestic and inbound travel to to  England and Britain so the visit Britain website   has um an accessible Britain guide which we've  worked with the team on recently to create and   that's aimed at International visitors coming over  to to Britain and it spotlights some of our most   accessible product um places to visit places to  stay from um the different regions um and nations   of of Britain um so we put some work into that  and then we're just about to relaunch the visit   England consumer website um later in March and  we're redoing our our our Showcase of accessible   um places to stay and visit within England so you  know this is the inspirational content that really   just uncovers some of those hidden gems um and  letting more people know that because there there   is a a wealth of accessible things to do and to  see but sometimes they're hard to find and we want   to try and uncover some of those so yeah later  in March visit england.com we have a have a new   website with new new ideas for accessible travel  great and I mean suppose again to that Collective   voice and I I asked this question in the sort  of positive engagement and relationship building   meaning of the question of what the brands need to  to hear from disabled people like what you know I   think we know that that because the world's still  not been designed and built accessibly there is   understandably a lot of frustration from disabled  people about the barriers and the things that   aren't yet where they should be and we we we get  that that's like fair enough but in building brid   is you know how could the disabled Community  allies proactively Empower tourism Brands to be   more inclusive yeah and I think um operators need  to understand where that frustration comes from   you know it it comes from a place of having to you  know tackle discrimination and and endure barriers   EV every single day so I think what we need to do  is address the disconnect that's often in place   between tourism operators and the disabled  community and bring the two closer together   because it shouldn't be an us and a them like all  of us can think about friends family members that   are disabled or have different access requirements  and I think we just need to bring it a bit closer   to home and build those great Partnerships  because great things happen when you bring   together like disabled persons organizations  with their local tourism body um that their um   DMO uh the destination management organization so  that's where I see really good things happen when   actually the conversation is really constructive  and I know that there's loads of different groups   around the country of people with lived experience  of disability just really wanting to to share that   experience with the tourism industry to help them  to improve their offer um and when that happens   it's it's great it improves it for everyone yeah  thank you for that Ros and Chris obviously any   Reflections you've had so far yeah you'll have  seen me scribbling away as we were going there   and and so that I be woring no no not at all so  the the um so was I was thinking about the you   know the nudging and the work you have to do uh to  encourage businesses to become more accessible um   and one of the thoughts I had was that it is often  there's a focus on the the room itself or the   hotel itself or the accommodation being accessible  but yeah but you mentioned destination management   um as being sort of an important function um so  often it's it is about looking at more than just   the accommodation is it is about um if you're  promoting an organ if you're promoting a place   as I guess you do um how you can you know what  does visit England do to help with that promotion   and help nudge uh various other partners into  making sure that the area itself and the tourist   attractions around them are accessible as well  as just sort of promoting any particular venue   because I guess you can't as an organization  from any venues can you or can you um yeah   we spot we we don't have definitive listings um  but we Spotlight on on on top T and and you know   different thematic kind of collections so so we  do do that but to to answer your question you're   absolutely right there's a whole what we call the  tourism value chain and it all needs it all needs   to be accessible for it to work when someone  with access requirements is is taking a holiday   so getting to the destination the accommodation  getting around the destination the places to visit   whether that be indoor or outdoor attractions and  experiences and then obviously um the the travel   back home so our work with destinations and we're  now working with um an accredited collection of   destinations around England that are called local  visitor economy partnersh ship so that nice nice   abbreviation is it not well the the acronym is  an elet yeah so we're working we're working now   with around 38 or so elps to take them through a  training program on how to um really engender a   more accessible destination um and we just started  that program yesterday so we um are working   with access and inclusion UK who are experts in  in working on accessible tourism and they're going   to be supporting and mentoring a representative  from each of these destinations so yeah helping   them to understand the value of working with  other stakeholders across the destination it's   not just accommodation it's not just attractions  it's the public realm as well it's the transport   operators um into and around the destination so  it it can become quite complex there are lots   of parts of the jigsaw but everyone needs to  work together with that clear aim to improve   it for not just a visitor but if you improve  the access for the visitor you improve it for   the local community as well yeah and the and  visitors families um as well but so I mean how   do you have you found it easy to incentivize  using legal language service providers but um   uh venues for example how have you found it  easy to sort of make the case that it might   cost a bit more to do something to make some you  know widen a space or put a ramp in or whatever   um but but actually in the end it's better  business I mean are there examples how do   you Champion the businesses that are doing it  really really well yeah yeah it really is from   an engagement perspective it's heart and mines  and actually I know that there is the the the   Stick of the legislation of the equality act but  what we hear is it's usually that businesses are   doing it because they recognize it's the right  thing to do yeah often the businesses that are   doing it particularly well have someone senior  whether that's the business owner the chief   exec or someone that has lived experience of  disability either themselves personally or or   someone close in their family and friends network  but then they do recognize the business case so   they're they're not saying they're doing it  because just because it's legal or just or   because there's a business case they're more  often saying we're doing it because it's the   right thing we know we need to be improving our  offer but then we appreciate that there are also   these these other imperatives around around  legal obligations as well um what was your   your follow on part to that Chris sorry cu that  was the first part of your question well it was   about um how you Champion businesses that are are  really doing a great job to incentivize others or   give a business case to show that it's actually  good for everyone yeah so we really encourage um   destinations to Showcase accessible tourism um  businesses and one way we do that is that within   the visit England awards for excellence which  are like the highest Accolade of of English   tourism they're in annual tourism awards we've  got the accessible and inclusive tourism category   um and most of our feeder competitions our local  competitions run that category not all of them um   and that gives us sight of some of the really best  practice that's out there in the tourism industry   and we we shout about those winners every year uh  last year it was hoog range holidays that won Gold   they've been leaders in this market for many years  it's not the first time they they've won that   award but there's also attractions there's smaller  um you know kind of community run initiatives like   Fleetwood Beach wheelchairs the every type of  Tourism business can get recognition on the   accessible and inclusive tourism award and it's  it's it's kind of a project that I love working   on the most because I I love getting to know those  businesses and the great great work that they're   doing the experiences that they're delivering  for disabled Travelers yeah well that's really   fascinating because my my follow on question sorry  Martin you probably got your own questions but   the F question was whether uh the best examples  or whether there's a difference in what you see   between um venues um which are internationally  owned businesses or locally owned businesses   good question yeah I feel very careful about  that guess no not really I I just feel that   it's it's sometimes it's ironically it's easier  for the smaller businesses now people often think   it's the other way around they often think it's  easier for the bigger business because they've got   massive turnovers right they've got all the money  they've got all the resource what that brings is   layers of sign off but if you go into to an owner  operated business like a self-catering operator   like Cottage in The Dales for example and you get  them to understand the value of this market and   the importance of doing it they can hop onto that  and they don't have to go through multiple layers   of sign off they're the owners of the business so  they are making the decisions and they're making   things happen and once they decide we're going to  do accessibility they get on and do it and there's   so many great accessible self-catering properties  across England you just go on to something like   accessible holiday escapes and you'll find loads  of great accessible accommodation I think there's   fewer examples to point to with some of the  like multinational hoteliers for example there's   pockets of good activity um but they're Global  they're trying to in America listen to the Ada and   do what's quite prescriptive over there whereas in  the UK the equality act isn't as prescriptive it's   based on what's reasonable um and I'm interested  in in putting a question back to you on that Chris   because people ask me about my views on is  that allowed it would be good just to get get   get your take on how you think the equality act  works or doesn't work because for me I feel that   I understand why it's based on reasonableness and  that is recognizing the different shapes and sizes   and budgets of businesses and it should have  that flexibility but equally it's led to visit   England feeling like there's a gap in Practical  guidance that we've we've then gone on to fill   with our um our toolkit for businesses because  looking within the materials of the equality act   it doesn't really give enough guidance for for  hospitality and tourism businesses on what good   looks like so we've we've done that piece of  work ourselves working with with people across   the industry and disabled Community the disabled  community so I think the equality act gives um a   really good framework for people to enforce for  individuals to enforce their rights um and for   those sometimes to involve bringing Regulators  or local authorities you know um into account   as as well um but the main problem with it is  it um it it relies upon something having gone   wrong before you can really do anything about it  by which stage the the whole thing is is broken   you know venues will have had bad reviews which  doesn't work for them either people have lost a   lot of money in this sort of situation and they'll  have had a bad experience um it it is possible   for so I think it's not ideal in that respect  although it is um it's better I mean it is   possible for people to get injunctions to require  somewhere to be made accessible once they've   booked uh so whilst I've I've been involved in  cases which have' done that in terms of going to   events for example um I've yet to be instructed to  look at obtaining an injunction for a venue that   says well actually now we've decided since you've  told us you've not got you've got an assistance   animal for example with canceling your booking  for example then in those circumstances it might   be possible for people to claim against that so  so but the but overall the problem is that whilst   the equality act gives people rise and can cause  a fair amount of damage you know reputationally   and in terms of costs and compensation um  not many people really tend to take up those   actions because really it's not a it's not a  it's not a uh it's an imbalanced relationship   you know you're paying for something you don't  want to go and have a bad experience and and the   irony is I bet hardly any service provider any  venue wants to provide a bad experience either   so um so the equality act can do some stuff  but I don't think in this situation using the   bringing the big stick out isn't going to really  help I think you know the work that you're doing   um and finding a mechanism to find an alternative  means of resolution is probably a better option   so I hope I'm not dodged that question and  Chris am I right in saying that that there   isn't much case law when it comes to the equality  act for provision of goods and services there is   more case law maybe on the employment side but  people ask me this over the years and I get the   impression that a lot of stuff is settled kind  of behind the scenes out of coure and what that   means is the organizations and kind of Champions  for accessibility in Industries such as myself we   don't really have that case law to point to um  you're absolutely right the there's very little   case law what there is is often at County court  level which is not very it's it's sort of useful   but not binding unless it gets up to the court  of appeal or the Supreme Court um there was a   um there've been I think there's only one case  uh went to the county court and that was about   an accessible or an inaccessible tourist venue um  right but um but no I mean most cases and sensibly   do settle by mediation which is com subject to a  confidentiality Clause but also so it's unhelpful   for the general piece because you can't wave  anything at people and say this is you're going to   be bound by this but on the other hand the benefit  to that is that it it it allows an opportunity for   people to build Bridges and restore relationships  because I've really very rarely met or come across   any business that's intentionally set out to  create a bad experience or to discriminate against   people it's just generally a lack of understanding  or thinking it through or listening to customers   so building relationships in a mediated settlement  means that you're going to get repeat custom which   is great so so that's but you're absolutely  right no there aren't really many cases   to point to as precedents but potentially for  potentially quite a few successes for alternative resolutions so something I thought was good  timing to mention hoiston hotels which I think   speaks to quite a lot of certainly the last  few you bits you've both been chatting to um   it's been one of the campaigns that the pural  collective has been championing it kind of   spawned a bit out of the purple Collective  and my direct experiences and to what you   were saying Ross it's where by myself and many  other disabled people with similar requirements   for those that I have it's that larger hotel  brand where as you say there's smaller self   cat there's more options and and things to go for  but trying to get an accessible room with a big   hotel that has a hoist is n impossible so Ross  and I we've been chatting quite a lot about you   know why that might be and where there might be  ways to sort of try to move it forward positively   basically but from that brand purple goat sort of  marketing economics side my attempts to speak to   the big brands has fallen a bit on DEA ears thus  far to say the least um and then Chris you know   we've bounced what would that look like if there  was a way to to use the stick but as you've just   said already and the general sort of point is  it's like hopefully no one's setting out to   make life bad for disabled people it is about  mediation and Building Bridges and coming to   kind of win-win conclusions but I just thought  a I wanted to mention hoiston hotels because   it's it's something we've all been aware of and  talking about with the purple Collective but it   does feel like quite a a tangible specific example  of the broader General points we've been making so   far um Ross don't feel you have to say loads more  on this as in like I I think I've covered the what   is it and you know we're kind of trying to figure  out but is there anything you want to add to that   and then I'd love to hear from you Chris a little  bit around some of what you just said before with   their qualities out but that specific provision  about hoisting hotels for disabled people but   just Ross anything you want to add first yeah  you know the lack of hoist in hotels is um you   know really a problem for people that rely on on  that equipment and that feature you know I think   we look towards the changing places campaign and  we look at how for many many years that was not   really getting traction and then by sticking  at it and you know really having a whole host   of people that got behind that campaign and  just kept telling the people stories you know   the impact of not having that level of toilet  facility and you know the reality of people   having to get changed on the floor you know  people having urinary infections you know they   you know awful things really so I think we  have to tell the people's stories I think   we have to really look at addressing some of  the the misconceptions or the fears that the   the hotelier might have around it you know or if  I put this equipment into into my bedrooms then   that's going to maybe lower occupancy because  maybe seeing that medical looking equipment it   is not going to be attractive for people to stay  in that room actually we know the opposite can be   true right so so Martin and I know about um a  great initiative a hotel it was Hotel Brooklyn   in Manchester it's now been um rebranded as a voo  Hotel um and they created what were called Liberty   rooms right and the idea is that these rooms were  inclusive for everyone rather than just exclusive   for disabled people so actually those rooms drove  the highest occupancy of any room type within the   hotel and within the first year of operation  that hotel generated an extra 2,000 not just   because of those rooms but because of their event  space as well that they had made accessible so   they were winning event business now Martin we  know that it's not perfect you know that that   the tra hoist doesn't go through to the bathroom  that's a that's a problem but the way that they've   actually thought about the look and feel and the  actual tracking for the Hoist system doubles up as   a lighting feature and the Hoist goes within um  an attractive uh bed surround cupboard cupboard   unit um it's there when anyone needs it but  you wouldn't know and it doesn't detract from   the look and feel of the room if you don't need  it so the there are examples there are ways and   means of doing things um I think it needs to  be part of a broader Buy in on accessibility   I don't think that you can go to a hotel and lead  with the Hoist and say right you know you've not   got a hoist we need to get a hoist into your hotel  there has to be um a development of that hotel's   accessibility maturity right they need they need  to get it from all angles they need to understand   the customer service the training of the staff the  information because there's no point in having a   hoist if you don't tell anyone in your marketing  big one isn't it the local restaurant and this is   like more of a general storytelling than an actual  restaurant but it's like the restaurant that says   we bought a ramp and no one in a wheelchair came  and used the ramp and you're like did you tell   anyone locally that you'd got a ramp for your  restaurant so yeah I fully fully agree with that   point Ross but promotion needs you need confidence  to be able to promote something and I truly   believe the reason why lots of hotels and other  tourism businesses are maybe not well we call   it purple hushing you know so it's the opposite  to greenwashing so greenwashing is where you're   overstating your sustainability credentials um  and I don't take credit for this I picked up from   someone else but I love it purple Hing you know PE  people are playing down and and hiding information   about their accessibility because they're worried  that it might not be good enough for everyone so   rather than communicate what they feel might be  substandard facilities they don't say anything   about the facilities and that's actually worse and  I think we need to give businesses confidence yeah   confidence to talk about the the features  talk about the facilities and understand   why that's so important yeah thank you Ross  yeah and Chris it's uh yeah I think I framed   it already for you but it' just be good to hear  we've had a couple of chats about like is there a   place for the law but really it's back to how do  we empower the audience listening to understand   right but lead toward that you know Building  Bridges and that sort of win-win result I mean   yeah absolutely but really interested in I totally  agree with with Ross um but the purple the purple   hushing stuff is really fascinating and I was just  wondering why people don't do that actually before   I come on to that because is it thinking about  the cases I run typically it it's it's often   down to people not it's often down to human  Conta people staff who are often sort of and   this is in larger venues typically rather than the  smaller venues uh where they have a higher Staff   turnover um potentially don't maybe they're not so  certain that even or if they advertise the space   is accessible but then it's made inaccessible by a  lack of disability aware staff for example maybe a   bit maybe there's a a wider issue there about sort  of the software as well as the hardware if you   like um uh so that's something to to maybe think  about as well maybe it's a lack of confidence um   in the team which is a wider wider point and is  is equally part of accessible tourism and venues   isn't it really um but yeah um I think I think  the i' echo the point you made that 10 years ago   five years ago changing places stuff was very  very difficult and uh they come on absolutely   I mean their brand is great the coverage is  fantastic it was a mixture of great campaigning   greater from you know probably bodies like yours  Ross but also um different campaign groups and   also a mixture the the Strategic litigation as  well you know you H which always comes down to   an individual bringing a case highlighting  how terrible it is and once you get people   talking about that case and there's a threat of  litigation then suddenly all the businesses and   their unions and representatives look at it and  think whoa this is going to cost us a fortune if   we don't get it right and we're vulnerable to  litigation so um strategic litigation is good   and I can see that that when it comes to hoist  might be um might be something that happens in   the fullness of time especially given because  I didn't know until you told me that um that   you can have there are adjustments that can be  made to the to the tracks which mean that you   can swap them out so it doesn't affect not that it  should matter really but the customer experience   of non-disabled uh non hoist using uh customers  so so that's important but I think um I think   one of them I think one of the obvious problems  is the building RS side of things and compliance   because venues often think well we're not required  to have one um or there are certain British   standards that or codes of practice British  standards and uh relating to designs of accessible   uh and inclusive built environments which which  only sort of require a percentage of rooms to have   hoists and and maybe that's only on new builds  but um I wonder if more can be done in terms of   um looking at designing hoists into new builds and  looking at planning applications so an individual   likely to be affected by a new application  um could under you know with existing legal   rights challenge the planning application say  you you have to have due regard to or at least   the local Authority giving the plan or making the  planning decision should have due regard uh to   accessibility inclusion when looking at uh whether  to Grant permission for a new build space or a   rebranded uh I know Ross you probably know more  about um the built environment work than I do um   but but if a building is being re reclassified for  example then that I think leads to a reassessment   of criteria U so so I think there's more to  be done in terms of looking at the equality   in terms of um you know designing accessibility  and hoists into new builds uh and potentially   interestingly given the earlier conversation about  um differ sized venues I think there's less excuse   for a large multinational or internationally owned  venue um there's less excuse for them not to have   one than there is for the smaller venue on the  side of the Northeast Coast for example because   it comes down to the reasonable cost associated  with that and it's never going to be reasonable   if it's going to put a business out of out of  business that's not helpful to anybody um but   if you're a large organization then you should  be looking at doing that as a matter of course   yeah no and I I don't disagree with you um on  that point at all uh Chris um just taking it   back you were saying first and foremost about um  training and and the actual customer facing staff   and for many years we've spoke about the three  what we call the three pillars of accessible   tourism and there's actually a fourth but um the  three being the built environment which is what   often people think about first and foremost  but then the the welcome and the customer   service which you've mentioned and then the  information and if you employ people the fourth   is employment and really to be an accessible  provider accessible business you need to have   addressed all of those areas you know there's no  good having having any one of them in isolation   you know if you've got a hoist but you don't  communicate it or your staff don't know how to   use it well it's not going to work like having  a swimming pool but not having a not having a   you know anyone to to police it I can't remember  what the name is now for the live God that's it cool the time gentlemen I think really where  where you've brought us to there Chris it's   probably fair to say is where my yearo of personal  research and exploration and some chats with Ross   some chats with Chris and chats with other people  has got us to I think that it's that change in   place I don't want to say blueprint but in fired  by changing places and definitely something about   the the partm building R planning like that's  not something that we can then just have sorted   and done and dusted tomorrow unfortunately but  I think that's probably where the the the proper   change comes from so I think we'll keep going  on what that looks like at the purple Collective   and engage the collective voices to help what once  there's more clarity around where the right levers   are and which levers we need to pull um the the  final feature today is a sort of Q&A Chris where   going forward we're going to probably have some  live streams so people can ask on a live stream   and obviously even on a recording like this put  put a call out now if you've got any questions on   right type sentiments send them in to us on our  Instagram and through the website so there'll   be a feature that we do every time I think we've  covered a lot today around accessible tourism but   is there one or two sort of Q&A type things Chris  you wanted to finish us off with on on the tourism   sentiment yeah I mean I'm just sort of reflecting  on what I've got myself into it just sounds like   I'm going to be put under loads of pressure  every every episode basic yeah great brilliant   um but the um I think the main thing today um is  that there was there was news at least in in my   area up in uh in Yorkshire about a paralympian  who's um booked onto a cruise um or a former par   Olympian he's booked onto a cruise which turned  out to be very inaccessible both in terms of the   um the um the room and also not able to do trips  out um so this was abroad so um you can breathe   out Ross uh in that but but it but it highlights  a big issue obviously and I know Martin you're   regularly involved in it through the um rights on  flight side of things again which is as people are   you know looking at the Montreal Con well it's the  Montreal Convention Point um so I've been asked to   look at that again today and it's probably helpful  just to sort of clarify a question or to give an   answer to a question I was asked earlier about  it uh which is that that essentially the rights   that apply in terms of air and sea travel in the  UK um are really limited to sort of when you get   on the gate when you get through the gate so you  have rights to get through the gate so in but but   not very much after that um um and it uh so the  Montreal Convention basically is an international   treaty which limits everybody's rights in the air  and there was a really important case on that it's   not very often I quote cases but um for those of  you with an interest in it and it's St stt and   Thomas Cook which is a Supreme Court case where  the Supreme Court slammed uh Thomas Cook uh in   relation to the service it gave to a a disabled  passenger on a flight uh and it was backed by   the equality and Human Rights Commission um uh  but essentially none of us really at the moment   because the UK signed up to an international  treaty on it have a right to enforce various   obligations even against UK sort of providers  that that one would normally expect to be able   to enforce uh which is pretty unsatisfactory  and um so so the answer in relation to the   paralympian case I just mentioned was that really  there's there's one option to challenge and it's   if you book uh through a uh if youve disclosed  a disability and you've booked it through a a   package Holiday from a UK based provider uh but  apart from that um there's very little that that   can be done which is more a campaigning point  at the moment in terms I I know that there's   the campaign on the assisted air travel stuff  that you're involved with and Sophie Morgan is   um arguably the civil aviation Authority in in  that those situations could be empowered to do   more um in terms of also the the design and build  of ships and planes because there's very little   interestingly there was another case that I was  asked to look at um where I was discussing with   a friend today uh where they bought a first class  ticket on a flight uh non-ambulant wheelchair um   using customer and um first class actually is not  accessible because they've reduce the size of the   the width of the aisles so that the wheelchair  user can't do it which means essentially some   vehicles are being designed or some disabled  people have been designed out of access   on buildings and so there's quite a lot to look  at there on a wider issue but uh but as I say   in terms of that I think that's mainly a lobbying  Point um but the legals on that are the same which   is very frustrating the the cruise industry  generally I um am told has a reputation for   good accessible travel um but obviously there's  instances there with that case that where it's   gone wrong um but I know that Royal Caribbean has  won awards for for accessibility the excursions   they advertise they have specific accessible  versions of their excursions um and I spoke at the   um the app to um accessible travel seminar abor  of the association of British travel agents just   the other week and again it was a soldout event by  industry so a lot of recognition by by players of   outbound um operators as well on the importance  of getting this right um great case studies from   jet 2 and Tui for the the brilliant work they're  doing on accessible holidays so yeah I hear you   that that that there's no excuse for um for for  that incidence that's happened there um but we can   draw some um encouragement for for from operators  really getting into the room and engaged on this   topic we just all wish you know it could move  quicker than it does right yeah and it comes back   to the same point that nobody wants to provide no  nobody wants anybody to have a bad experience um   we're in we're in the market of making memories  that's what um the travel the travel and tourism   industry is about well that's what it is isn't it  you know if you if you get your job right in this   industry you've made memories for your guests  and your visitors so yeah we are an industry   that puts the person first and we absolutely  need to understand that everyone's needs are   individual and sometimes those needs are related  to accessibility and we need to listen learn and   um yeah just continue to try and provide the  best experiences for for all of our guests and   visitors really I want Ross's job lawyers are not  nobody's ever said lawyers are in the business of   making memories not in a good way anyway no  no you don't want my do Chris occasionally all right guys I think we'll um draw things to  a bit of a close I think what for me what's come   through and I'm going to be using this term  disability inclusion jigs or puzzle a lot I   think that there are just so many different  parts in the world becoming more and more   accessible and I think there there's almost  something Cas when you're both talking at   the end there's a sort of the pull factor that  comes from the brand economic you know making   memories sentiments and there's a push factor  which is where we have to have legal structures   and accountability and holding different you  know Brands and organizations to accountability   and I think we're always going to need both um  and it's important that we acknowledge both of   those through today the lens of accessible tourism  and in future episodes we'll be focusing on other   topic so I think it is it is both um and as  we say the overall purposes about that the   world doesn't have barriers and people with  a disability can go wherever they want to and   do what they want to do on that individual level  um is there anything of you burnning to say as a   final word are you happy with close good thanks um  next time I'll make sure the cats painted purple   yeah that' be good and I won't send my dog to  daycare so that she can make an appearance next   time cool and everyone watching and listening I  as we said earlier it's that you know thanks Big   thanks to Ross for joining for our focus on  tourism and having just a really interesting   conversation about so many areas I think we  could have doubled tripled the time and still   not covered all that's under tourism but we did  a good job um and I think yeah we said with Chris   I think there's a nice Synergy between us with  our different backgrounds and experiences and   obviously the questions particularly around rights  and legislation and compliance just get your   questions in if you have things you like Chris to  help you with and we we'll try to get to those and   I guess it wouldn't be a podcast without saying  Please Subscribe and like and share on whatever   Channel you're watching and listening and uh  that's that wraps up our inaugural episode of   the purple Collective podcast thank you everyone  thanks very much see you guys thanks for you guys

2025-03-18 20:34

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