Panel discussion: Current technologies
[Music] so I want to invite three wonderful people to the stage to talk a little bit about their Technologies please give our panel a round of applause as they make their way to the stage Andrew Logan, Georgie pin and Bruce Dell are going to come and join me here come on me guys This is our panel if you want to ask a question why don't you quickly scan this QR code now if you've used slido before just type a question they'll feed through to me and I'll throw them in at any stage I'm not going to chat for a while and then go to a designated Q&A at the end anytime a question comes up if it's relevant for the discussion I'll zip to it then but hop on to slido and any questions you want to ask these impressive people about their technologies you can ask but you're all thinking well Adam we don't know what their technologies are you're not really helping here so let's dispense with that right away Andrew Logan is the co-founder and head of Boost AR you might have seen him outside a company that created an online platform that brings images to life working with augmented reality featured across many different Industries helping them bring a new dimension to the experience give Andrew a big round of applause how you going Andrew Well than hello y hold that right up on your chin big guy sitting alongside Andrew well we've got in the um Bruce Dell is a CEO of Axiom Holographics oh like okay you want to go to that let's is that your one Andrew that Bruce's it is okay there we go so this is Bruce's video let's just play this on Loop Bruce is the CEO of Axiom Holographics recent winners of gold at the Edison Awards Time magazine's best inventions of 2023 groundbreakers in the field of holograms Bruce tell us a little bit about Axiom Holographics what are we seeing here we'll just Loop it around for as long as you want to chat what's your elevator pitch for who you guys are hello so I'm from Axiom Holographics uh we're a Brisbane based company originally we were building the Hologram devices for groups like locked Martin Honeywell Airbus Bentley things like that uh we won the award for best hologram technology in the world recently so it's nice to be able to say that for a little while until someone else wins the award next year say it again just say it one more time so people get at the moment so the Edison award uh the previous winners were Elon Musk and Steve Jobs uh so no Australian company's gone that high before there you go hello so we make they're very distinguished and in one case slightly weird footprints to be following and congratulations M so we built a hologram zoo in Canon Hill and um originally it was supposed to be a little bit quiet we were basically making a zoo where all the animals were made out of laser light and uh then the media got a hold of it and it ended up with 106 articles in 10 days and then Time Magazine coming out and them giving it the award for best entertainment technology in the world uh in the last four months 133 hologram zoos have sold around the world so that's a very good little beginning for what looks like to be a major export so what you're seeing here is at Canon Hill if you want to come out and visit and uh as I said these are opening up all over the world very very rapidly three already in China so sorry the 13 zoos you you've made those 13 we've been selling it like a franchise model yeah and so people have been buying uh in fact we're we're so overrun with people wanting to buy an open hologram zoos they're saying this is a little bit different to bowling or computer game arcades or trampoline centers when you've got giant 30 meter whales and things like that floating through the air uh but yeah anyway I've taken up too much time fantastic no I love it okay let's go to the next prompting video and I will then do the introduction determined on who that is who's our next prompting video here play the video at the back of the room that looks a little bit more like you Andrew yes okay so Andrew tell us about boost AR okay so boost AR we've created a SAS platform where you can create your own augmented reality experiences um you it's the way it works is you upload a JPEG image of where you want the AR to play you upload a video save it download your QR code and you're live with augmented reality so anything that's printed uh be it a poster or a flyer or a pull-up banner can now be a video or an directive experience you saw there I saw there the headline it said AR safety video that was a sort of thing I potentially Flack so sorry how is the AR safety video created and then what's that experience like for me as a user okay so there's a series of different modules that you would need to complete to become competent to write a jet ski so you can watch each of these videos on the paper you don't have to be present and in a classroom you can do it at home um once you've watched them we can add Q&A questions to the back of it so multiple choice questions or whatever you want um and once people are competent then they can go and have their experience fantastic stuff great okay we'll hear a little bit more about boost AR in a couple of seconds and this brings us to the amazing Georgie pin who's created an interactive creative technologist you are with large scale experiences to wash over your senses what's the organization and what are we looking at here Georgie yeah we're a a collective group of creators and uh we make immersive multisensory experiences in real space and they they entertain they Empower and they educate people um bringing the audience in their user-driven experiences 85% of Millennials talk about they prefer to have an experience than an object and so this is a very powerful space getting getting people off devices and into real space um creating interactive storytelling um immersive immersive experiences where people can become part of it and drive the creative elements in real time so how does it work what what's what's a sort of real world event or Festival that you would augment with this sort of stuff and how would that improve my experience as a punter at that event well we create a world so we're very much focused on content content is everything we design these um beautiful worlds which draw people in and once they're in there they can trigger animation and sound either by touch or by moving within that space so we transform spaces with projection mapping or giant touch screen LED walls um and then also sometimes the audience can capture their own face for example we did a 7 meter head that was in South Bank for the world Science Festival and the audience could come capture their face and put it on that head and see it and then animate with it by you know pushing sliders around so appealing to little kids and also oners that have no Tech experience very inclusive experiences fantastic how what what's the sort of budget range for the basic functional small thing I might like to do right up to if I just said knock yourselves out and go completely crazy what's the vague sort of investment people are making in creating an experience from the most basic to the fully over the top well um it's very scalable um if you're looking at the tourism industry um we could start with simply promoting holiday that a travel agent is trying to sell in in a way that you've got an interactive screen in a retail window and as you walk past it you see yourself in that space and you see yourself lying on the beach or walking so that really brings the audience in and then they start doing selfies and then that's really great marketing for that company so it's a lower grade so that could be you know sort of 20 grand 15 20 grand and then you move up and you can actually we can augment and experience the already really powerful so projection map onto buildings and add to a place like a church that going to see but then you projection map this other narrative at night time and it augments that experience I've seen sometimes they have the Vivid Light Festival in Sydney and I've seen when people augment visual striking visual images over uh you know natural architecture yeah classical AR or on the opera house and it's something that's not just a flat wall and when I saw one projected onto the the the main at the University of Sydney that have been tailored literally to the individual nooks and crannies of Windows and and you can make it disappear and reform incredible stuff and then you know it can be the it could be also what we do could be the actual tourism product that people could actually travel to see these this wonderful big large scale pie fantastic let me put the tech people through their pieces go back and roll the Axium Hol um holograph one again if you could the first of the three videos we had preset there so a holograph what Bruce what is a hologram and how do you create like those Penguins there for example what what is a hologram and what's the technology underpinning this a hologram hologram is a Greek word it means whole picture uh we're a little bit in some ways a little bit mean like a growley dog growling over its bowl of food when it comes to the word hologram so when Time Magazine gave us the award for or best uh hologram technology or or best entertainment technology we had to share it with apple by the way last year if you're sharing with apple you're probably doing okay yeah uh it was you're very good at dropping it into pretty much every sentence too I respect that so um basically there are a lot of companies that use the word hologram but they would not fit that definition of the the Greek whole picture so at the moment for example there's Michael Jackson singing on stage or Abba on stage or Whitney Houston all of these sorts of things in some countries they're not allowed to call themselves Holograms they basically take a silk curtain and just like you would take a projector and put it on a wall and watch a movie they they put the projector on the silk curtain it's actually a common trick even young people use in America to make ghosts at Halloween so a lot of people are doing what they're calling a hologram but that is very different to a real hologram a real hologram means if I have like a box and the letter a is on the front I can move around the side and see the letter B I can move around this side and see the letter c it looks like a real floating thing in the air that you can move around and see whereas um if you've got a a silk curtain you have to keep people far away because if they were up close they'd go wait a minute this isn't a hologram so when I'm watching the Abba concert if I can't go side on and see a side view or look behind and see the back image of that person whereas when these birds are flying over people's heads they're getting the real sort of image passing over their shoulder looping around and going off somewhere else yeah so these glasses do you always need the glasses so let's talk about glasses if you want to make something smaller than the size of a shoe box there are ways to do it without glasses uh perhaps some of you have seen the the Nintendo Game Boy that was 3D so that sort of Technology works if it's between your left and right eye and so if you've got something small you're able to do it uh without needing glasses okay but if you want to have something big when we see things like Princess Leia help me Obi-Wan Kenobi we think of some little device that's making an object out of light now light light Isn't So Cooperative it doesn't stay still as little atoms it moves very fast 8 minutes from the Sun to reach us so the idea of a hologram like you see in sci-fi where light is going to actually just float in the air hold on and and just stay there is probably never going to happen so as much as people think technology is great surely we'll be rid of glasses soon glasses are here to stay until we're at the point where we've got little drones that are so small and each one's got a light bulb on and they can form an object but by that stage they can probably send them to the city put them in everyone's ears sniff a nerve and kill you so better that we don't that took a turn okay yeah pretty much better we don't get too quickly to micr drone Holograms it could be used in terrible ways okay okay let's let's let's pivot um Andrew where did where did the idea come from for the because now that I see that working it makes tremendous sense where where were you or someone else who first had the idea to take us down this path okay so I also own a uh specialized graphic design company and I started tinkering with augmented reality back around the start of covid and the one thing that stood out to me was how expensive it was to be able to do anything in AR and I just felt there had to be a better way so I collaborated with a few of my colleagues and we built uh an intuitive platform that takes all the development out of AR for you so it becomes a lot more cost effective um and it we've really focused focused on being um more of a practical use for AR with your businesses so customer engagement marketing safety training it can all be used for that benefit where are we how long ago did this the first model of this you did you create it 2020 we started okay and it took us two years of development to launch in 2022 okay so the AR we're talking about now in 2024 compared to 2020 like would you look at the old 20120 AR and have a good giggle now or are we pretty much at perfect AR is AR going to just keep always evolving it's always evolving as technology gets better we can get better at what we do what are the main what what are the main strength points of doing a an AR version of a safety induction or experience where where where do you where do you put the real strong points of that experience what are the real selling points for you it's got to be memorable and it's got to be engaging um and informative really they're the they're the three biggest things for it to be successful and that comes down to the person who's creating the content at their end do you also give advice on how to create that sort of stuff are there ones they can look at online and go oh okay this and that cuz a lot of people wouldn't have the natural sort of cinemagraphic or whatever smarts to create a compelling working piece yeah so we offer the ability for you to self-service on our portal or we can help you through the entire process from concept strategy through to completion fantastic what about yourself Georgy did you guys did did you see individual aspect because you're bringing together multiple sort of Technologies and experiences what got you to that end point did you did you have an experience in one of the sort of Tech backgrounds yourself and then you went broader what brought you on the experience to sort of bring together multiple Technologies in a in a in a sort of Suite well I guess it's more about um making the experience designing an experience that's meaningful um you can have all the tech in the world but if you're not a good Storyteller and you you you're not going to move people emotionally and you know uh it's you want to kind of create experience that um generate Community engagement and connection and um give people creative agencies so I think augmented reality is a wonderful medium I love it because you you can add this layer of imagination and for some people that don't have much imagination from a creative point of view you can add a layer of magic to reality and when when you put down the phone you're actually still thinking about that thing that was there before so it stimulates imagination for young young kids I work a lot with young kids as well uh getting them to tell stories through immersive technology and um and so and then virtual reality is is a really great medium also for the tourism industry for people that have disabilities that can't travel uh people that are shy or people that are afraid to get on a plane you know you can you can go and document now you know experiences uh with 360 cameras and a whole range of tech photogrametry and then give that person that opportunity to travel and fly and see things through different people's eyes and that's that's what we do at interactor we're all about like uh generating empathy allowing people to shape shift and see through other people's eyes through imersive Tech when you create an experience do you find that you're also providing a lot of the Cinematic and artistic guidance or does the client themselves often feeding back to you what's the sort of balance depends client to client depends client to client um we're a collective ative animators developers script writers actors um you know a whole range so it's a One-Stop shop in some ways that you know the client can go I've just got this simple uh thing that I want can you do it or they might have a a script that they want us to augment for example we're working with um the Aboriginal Elder of Australia David Hudson and he has a story a theater production that we're turning into a holographic mixed reality production and so he has a full script that we get to augment and bring to life UMC it's really exciting got a couple of great audience questions coming through already let's tick them off there and keep coming to us over slider if there's anything you want to ask of our panelists they can either be directed to an individual or to the panel as a whole as you'll see here virtual zoos do you also provide information about conservation status endangered species I presume it can be an educational as much as just an exciting experiential piece and depending on which countries you're going around around the world boutiqu and tailored for that exact environment is that part of what people are using this for so it's very very educational uh when they go along they're getting a commentary they're learning all the way uh it's very important to me I I feel like the the issue of invasive species is one that probably needs a little bit more attention so in Australia there's places where forests are now totally silent because of red ants going in and even the Birds can't land to lay their eggs anymore um all over the world whether it be gapusan or anything else and doesn't often get attention so having people worldwide learn more about animals care more about animals and then bringing to attention it's also I think there a little bit of a people saying oh well there's nothing we can do Let's ignore it but New Zealand was able to on quite a few of their Islands capture every single rat until there was no rats left and they've shown we can win the Battle of invasive species if we care enough and if we bring it enough to the uh sort of to the front of everyone to understand so I'm trying to make uh the the Next Generation the Tik Tok generation which are a bit alarming when you see a child go ooh ooh ooh and just keep scrolling and they've only got a quick attention span you need to have something super exciting all the time so when you go to hologram Zoo it's just probably the most exciting 45 minutes of next thing next thing next thing next thing as well as a a big educational piece that hopefully makes uh another generation of children that care more about the animals um I don't want to say instead of just the carbon the carbon's important but there are also other environmental issues which I feel are of equal importance and just confirming number one in the world yes yes okay cool how hard has it been someone asked to develop the technology with the existing talent in Australia did you have to use Global Talent to drive your offering I see you there I'll start with you Andrew then I'll go to GE Jour what's your experience with Aussie Talon we've had a mixed experience we started off with an overseas developer um and we had a very bad experience it was they promised a lot but the the delivery wasn't there and we got a product that we weren't really happy with so we pivoted to an Australian agency and they were fantastic they delivered exactly what we wanted they took the time to work with us it was more personable um and yeah we we buil the great product this is part of the challenge isn't it when you when you want to throw down and innovate and get out in front of other people there's a bit of a risk there because there's no guarantee when you start the project is ever going to actualize was there a period dealing with the overseas person where you thought we might just be stuffed here this just might not work at all absolutely yeah we blew our entire Budget on an app that really didn't deliver um so we pretty much had to scrap that never used it and we've pivoted to an entire new product that we developed with the help of this Australian based agency this is a really important part of this journey because we we're all Lucky to come along now and look at this and go we're on number one in the world and look at this and look at that it can be a hard slug to get there what about yourself George did you find all the sufficient Talent locally all in Brisbane yeah yeah um I I've been driving a lot of the the tech um I'm a coder as well so um you know it's it's brisbon is incredible we've got you know leaders in our field here you know award-winning internationally award-winning people here right right here it's sometimes good to go overseas to Showcase what you have because the budgets like in Qatar we were there this year and you know they had a 40 meter interactive floor I mean that cost a lot of money and you don't get access to that technology but but the talent is here the talent is here definitely here's a question if Georgina and Bruce would to have a collaborative lovech child project let's say the upcoming Brisbane Olympics what would it be that's a a question I don't expect you were planning to be asked when you when you think of something like the Brisbane Olympics like a massive event like that that brings people from around the world off the top of your head what are the sort of exper how how would you enhance an experience like that well I think it's really important to celebrate indigenous culture so uh we were just speaking briefly in the back room about that that um if you could make a holographic um dream time storytelling because you know the magic you can illustrate the magic as a holographic experience and then maybe combine that with some kind of AI so that you can even ask that holographic Elder questions that you might be too scared to ask about Aboriginal culture I think for the Olympics that would be an incredible thing for Outsiders to come into and learn about indigenous culture Bruce on on on the topic of love children you've got these nine zoos around the world apart from your 13 sorry three and apart from your one here in Canada do you have a favorite is the one you've looked at and gone wow that's amazing what they've done they they're all in the process of being manufactured and open so China moved a bit quicker so three are already open in China um they put some live animals in in little cages on the side went oh I don't know if that's not such a good idea but um yeah yeah I mean a little bit by a little bit that'll all be coming up but at the rate we're going we're going to be opening like one a week from from here onwards so I think we're looking at a a major new um form of Tourism coming up this is like an industry this is an industry that's going to roll out around the world yes what's the level of technical skill needed by the people at their end to construct this realistically do they have to be do they need a pretty sharp talented Tech Team or do you make it very sort of low codee super super simple a lot of the people who are getting into this are getting out of restaurants they're saying in restaurants I don't know how many staff I need to have food goes out of date I don't know how much to order I'd much rather move across to selling colorful electricity and um then I'm shutting down my restaurant I'm going to open a virtual holographic Zoo yes we do we do 84 people now when we did uh we actually did one in Sydney and the Sydney Museum was our first trial 255,000 people uh in 42 days made $550,000 if you say to people do you want to go do hologram dinosaurs or hologram Christmas or just hologram anything uh and then you show them these sorts of videos we also have a a 29% return rate so on the little kiosk screen have you been here before 29% of people we bring out a new show every three months so um everyone seems to be coming back for each one so it looks like it's got all the right ingredients for something major coming out of Queensland for the rest of the world typical ideal client like a sort of 10 to 12 year old kid or is there is there one demograph everyone loves it but is there one demographic that this really hits with we're getting a lot of very old people even the uh nursing homes are finding it difficult to find things see they have to actually take the people out on excursions that's actually part of of what happens in Australia you have to offer to the old people do you want to leave uh once every two weeks and hologram Zoo you're walking around slowly with all the animals and things and there all reporting we love it so we're getting a lot of as well as all the normal audience we're getting a lot of nursing homes a lot of the very elderly uh a lot of people from 80 to 100 fantastic there's a couple of questions here that touch on a similar theme about how do we best combine this Cutting Edge technology with what traditional tourism was of experiencing the real world one says our competitive Advantage is nature and natural encounters how do we use immersive Tech without taking away from why people would travel to Queensland and another similar question uh that's vanished off the screen cuz we can only show four here but was a lot of people go on holiday to digitally detox how do you balance the amount of tech you infuse into a holiday experience either of those issues Tech versus the natural world or digital detox throw it open to the panel kick it around for me for a while I see you nodding Andrew what are your thoughts I'll start with you um well with our product it's not about Rec creating the experience it's about giving people a taste of it and getting them excited to do it so you've got to say a press ad in a newspaper it looks great the price looks good but if you can scan a QR code and point your phone at it and it shows you video footage of what you're actually going to do it's probably going to entice you more to go let's go do it and you might also have someone who's only got three days and there's 20 things they could choose to do do you often get people going okay let's check them all out virtually bang let's do that one that one so you can sort of that sort of Choose Your Own Adventure structuring your own Boutique experience um you could but it's more about giving your customers an idea of your experience and giving them a taste before they book yeah so it's it's engaging that person and encouraging them to book that's the way we would George in it I was also going to say but with that AR you know you can use AR as a way finding uh Tech so or to add a layer of education and information you're in that space you're looking at perhaps whales and it's telling you oh you know this is happening and that's happening so it's live tracking it's giving you a deeper more meaningful experience and education as well um and you know also when people driving their own Journey with this tech user-driven tech it the information that you're learning resonates on a deeper level because you're doing it at your own pace it's multisensory um and you you know the information sticks and you're only limited to your own creativity so we can create anything you want to create or it can be as simple as having a video library that you can't afford to put to TV or whatever you can then double barrel it into your printed advertising one question here says our Queensland has a large remote area with no or very limited mobile signal internet access Etc any of your Technologies hampered if you're in an area with less you know digital service than other parts yeah so we're web based so we are needing the internet to work with it but we also uh developing an app for that exact reason one of our clients is riotinto uh they have mines that don't have Wi-Fi so for that reason yeah we're developing that and similar if I'm going to have a tourism experience in the middle of nowhere I can from my comfy house in Sydney do all the safety training first or whatever and then go to that place can't I obviously that's correct GE your thoughts on on on access and digital service um for me you have to have power that's the main thing without electricity you can't do anything we don't really rely on internet in the same way because we're not focused on AR but that's amazing if you can if you can crack that one you're on to something that's amazing yeah the beauty of the app is there's no QR code required because it all is built into the app so when you download the app you just point it at anything and it will interact with straight away question here when your event demographic is of the less tech savvy people what's the best entrylevel interactive visitor experience recommendation you can make so have you guys seen any other entrylevel interactive visitor experiences well your one in particular Bruce doesn't really you don't need any sort of technical skill at the user end we had a big decision that we had to make a little while ago which was people like interactive things but not everybody and um so we had the big question is hologram Zoo to be a little bit more like a game do you have buttons do you have controllers things like this and we actually decided no we should put all of that aside we'll be doing hologram arcade in about two years from now but we felt like there was a very large section of society where the minute they see a joystick or a button they go that's that's for boys that's for little boys that's not for me that's a game now um hologram zo is very interesting i' I've many times seen groups of women and I've gone up to talk to them they say yeah we left the children at home this is walking through hologram tunnels seeing Africa all around you seeing waterfalls and all this sort of stuff is so lovely so we've tried to keep away from uh anything but walk around with your own two feet like it is a real zoo so no touch panels no no any of that sort of stuff try and be a little bit more natural if I can say that in terms of that you don't have to have special knowledge in your head it depends what your UI is though it depends what your user interface is I mean you can have buttons and joysticks but we use motion capture so people can just walk through a space and they're they're adapting and generating and making real time animations so there's a thing doesn't you've got that see me afterwards if you want to play with it explain explain to people in advance that cuz you were showing me that during the break and it's amazing got a little camera that captures me and then yeah so we've got several different examples that we pull together for this showcase but one is um uh Coral animation that we've you used daa of coral sporing and created this generative animation and as you walk up closer to the screen you actually are changing the Dynamics and the animation in real time and then we've got some butterflies in a forest that you can move around with your hands in real time because you know the the nature and the wildlife here in Australia is incredible we have so many species of um butterflies and our insects are renowned around the world for being huge and scary so um it's kind of a way to augment what's there and get people excited and and let them have a bit of fun bit of creative agency got a question here from the audience how can people with disabilities access technology for tourism experiences free of charge or very affordable without having to pay expensive subscriptions for apps and platforms and things like that any observations on that that's that's really down to maybe some government support for that as well I think um they are very expensive VR headsets but you can use um you can use cardboard Google if you really you know that's really affordable $10 and you you download it and you cut out your cardboard and you stick it on your phone and you can have a VR experience what's your price point Bruce for someone to go and experience a holographic Zoo roughly you it's up to the individuals but what sort of money are people paying to go to that Zoo big dollars so um the way we've done it is we wanted to open up for everyone so $34.50 in the morning till 2:00 then from 2: till 62750 and then the evenings 1950 and what we see is the grandparents who say ah I've got lots of money I don't mind they come in in the mornings when it's busy and then the people who are very price conscious they come in in the evenings at 1950 I think it's a wonderful way of doing it and what's the 950 how long is The Experience so they're there for about 45 minutes but then we say um so we have dinosaurs as well and we made dinosaurs as like an upgrade we realized everyone wanted to do dinosaur so we said well you can do Africa whatever the current show is so we do a different show every three months but you can pay $1750 more and do dinosaurs and 49% of people are doing that dinosaur upgrade as well so they're there for about an hour and a half to two hours okay how can small Regional bu businesses utilize this Innovative technology to drive visitation and engagement in your case Andrew you'd have clients I presume in massive Capital Cities Rural and Regional areas all over the place is there a typical client who uses your sort of technology or is it applying across an incredible range of spaces and places as is really industry agnostic it works for any industry um what works for tourism can work for finance can work for mining it it's it's pretty versatile in that regard from all of you each give give the audience we're close to running out of time here not necessarily your favorite but give us an example of where you've experienced your technology it might be a particular animal You' have holograph or someone who used it that's really resonated with you and you thought wow yeah this is I'm just excited my technology has been involved in this space or made that sort of difference who's a client you've had that you you look back fondly on the experience um we've done a lot of work with riotinto um we've recently created a it's like a hologram it's a 3D object with in AR so they're using it at their dorf aluminium Expo Booth where you can scan the QR code and drop a transparent Tesla then it shows all of the elements that they mine that goes into that car so people can interact with it at the booth and yeah it's pretty cool that's that is pretty cool have you ever had the goggles on yourself and just been BL Blown Away by an image that's been captured we would never call them goggles we like to make a big distinction between us and VR my apologies so VR VR is screens over your eyes and remember this is like a little battle so where the we're the other side you don't have to take everything we say as as truth but from our biased Direction uh Microsoft actually shut down all VR and all augmented reality back in February um you can check that sent all 10,000 workers home uh 80% of women say VR or augmented reality gives them headaches and they will not return to it if you type into Google today what percentage VR sickness you'll get 40 to 70% so VR has not managed to become mainstream it might be a niche thing forever it might totally disappear maybe it will come back maybe it'll get better but right now it's it's a bit of a patient on a hospital bed that's that's a cruel thing to say remember we are the opposition we're Holograms they VR I'm going to give you a r reply Andrew don't worry about that your eyes augmented reality is very different Andrews isn't goggles Andrews is phones so little bit different we use these terms very Loosely so AR and VR and things like that um in our particular case to me I've seen a lot of people go into the Hologram tunnel and see a 30 m whale go by and when this has got real depth you're actually seeing the real thing there and I mean SeaWorld doesn't have a tank that big and it amazes me that children are very noisy Little Creatures but as soon as the whale comes along they all go into a great reverent silence and bow their little heads that they've never seen anything like this I saw one of them go quiet as the big whale went by and they all going with their eyes very wide and they ceased to Blink and then when they come out uh I remember a little boy saying to his father Daddy this is the happiest day of my life and I realized we've really done something good here yeah you'll take that that's fantastic Georgie tell us an experience of your technology where you've seen it deployed your experience and just gone yeah wow that that's what this is all about um yeah I took a work called Echo uh around the world uh collecting stories real stories from real people and the experience is you go into a booth and you listen to a story and then it becomes you so using highend motion capture and storytelling people feel empathy they feel like they've stepped in the into the shoes of another person I took that and uh put it about empathy with nature and um and so what happened was when people when people came to the South to the science uh the Science Festival I built a giant a giant uh 7 meter uh geometric face and projected those stories onto the face so the audience would uh come up and listen to these stories the this giant head telling these very intimate stories and I saw them crying and weeping and and really moved by this vulnerability and uh and then they were able to capture their own face and put it on the head and break it up into pixels and animate I think this was really uh so powerful to kind of dance in that between uh empathy and narcissism you know people were like I want my face up there and then then once their face is up there and they're enjoying it then you hit them with a story and then see falling their eyes out oh my gosh and then seeing the little kids just absolutely loving smashing their face into pixels in real time so what a what what a great session this is like three technologists three Brave entrepreneurs and just three wonderful ambassadors for Queensland tourism they'll be around for the rest of if you want to ask them a little bit more please thank Andrew Logan Georgie pin Bruce Dell thank you so much guys wonderful stop [Music]
2024-08-18 11:43
