Food Tourism & Inspirations | Lessons from Singapurian Hawkers & Mexican mouth-watering delicacies
food Inspirations and tourism so let me introduce our moderator the famous blogger, vlogger activist of tourism in Uzbekistan and Central Asia Michael Shamshidov. Welcome Michael! This is very important event today. Samarkand Tourism Forum it's not me but me is a part of Summer Country tourism forum tourism multiplier it's it's an effect which tourism brings to the land to the country to the destination far beyond just tourism activity what do we do when we come to the place first okay okay we we can recommodate first what is next you are right Omar John because we want to eat yeah not see on the fact that there are so many different definitions like food tourism Gastronomy tourism Fuji this is those who are travel for food culinary tourism and related activities like agritourism rural tourism all these things are related to food tourism and this means that if we come and just after accommodation we want to eat three kind of our travel can be called for tourism right because anyway we try local food anyway we learn something about like local products yes and local dishes Cuisine so that means that uh food tourism is just a tourism yeah every tourism is a food tourism why I emphasize on it because we have to understand that like we are talking about very important part of Tourism every tour has a food companion in it and tourism is transforming 20 years before tourism mainly was about attractions it was about like historical monuments but now tourism is transforming it's getting more and more emotional people are expecting more emotions while that heavily now I will introduce you Rudy is from Singapore he is representing tourism of Uzbekistan he has a jointly established information center which represents Uzbekistan tourism in Singapore Mr rudefante is the name of the topic is a Singapore Hawker centers I'm very excited to learn more about this unique type of I will share in the next 15 minutes about something unique about Singapore food culture and Singapore Hawker Center is a UNESCO heritage and very very few in the world to have food culture as the UNESCO Heritage Uzbekistan has a lot of UNESCO Heritage but the UNESCO Heritage mostly more physical right a place like Samarkand or Bukhara Etc but food culture it is not a place basically it is a culture yeah um so yeah okay so Hawker Center a United Nations Heritage we got this UNESCO Heritage in 2019 so recently okay so if you manage to go to Singapore anytime you will see this kind of places in many many many places in Singapore is very very common uh so it's called Hawker Center in Singapore you buddy what place they will tell you yeah we are very proud about our Hawker Center and this is one project that I also want to do as MC just now mentioned we want to establish Singapore Worker Center in Uzbekistan and Central Asia too yeah we want to bring this culture it is from 200 years ago when the sir reference Stanford came to Singapore yeah and then at that time we have about 1 000 people only in Singapore one thousand 200 years ago now it's about 5.5 million people yeah and this is my great great rescue Grandfather at a time
right uh they are like this and what they do of course then they they are all Hawker sorry a worker they are Farmer they are probably fishermen yeah and they need to eat but they don't have money right they cannot buy expensive food so what they do is then people start to is very very common in Singapore and a couple of places in Southeast Asia not many places but a couple of places so it's it's not only about food but it's about humidity I would say because people are hungry they need to eat yeah biologically but when they eat they meet also to mirror with other people so food is very interesting it is not only biological but it's also social I just copy a little bit more wording but don't worry don't need to read all of this but as I mentioned uh very early when the British came to Singapore and set up Singapore as the Port City uh the government at the time they have to think about the people right how can these people eat what do I need to do yeah and these people are a military right uh reference Stanford is a military man so do we have to cook for these people or what do we need to do so they find a solution and the solution is let them uh set up their own food uh business to fit their own people so this is also part of the Singapore history very very unique and we don't have this in other Asian countries yeah it's very very unique to Singapore we call it also comfort food comfort food it means that I eat I remember my hometown I eat I remember my mother I did this I remember my family because these people come from China at the time or from India or from Middle East they try their luck in Singapore because at that time it is a British uh a port yeah so but they don't bring the family they don't bring the wife they don't bring the children so they miss the home how can they remember they remember from the food so comfort food is a very unique concept especially for Singapore uh even myself if I if I miss my mother I will remember my mother loved to cook this for me then I call my mother okay I wish that you are here and you cook this for me but too bad you are not here so I have to find this food from the restaurant but I remember you when I eat this food yeah I remember my mother so this is very important concept and because of that then in Singapore we have many many traditional food from Chinese Indian Arab Etc and also European food yeah because we we were a British by then this is how they look like yeah at that time these are all the street people yeah uh uh workers and they need to find food and then the government say okay now you feed yourself and you go and buy cheap food and of course then at that time it's not hygiene and they got a lot of problem yeah after they eat they got diarrhea they got poisonous then uh one when they eat this food maybe the rats are running there is not healthy but the British government didn't stop them why because they need cheap food to feed the people if the people are not happy then the military will be affected people will do demonstration right oh I don't have enough food it's very difficult Okay blah blah blah so the British government at the time allowed these people to continue with the Hawker business yeah so for many many years until 1972 so long way from 18 19. yeah about 200 years 250 years these people are just eating street food not clean yeah and everything but cheap now 1972 is the modern Singapore Singapore got independence is 1965. and the government say okay we need still cheap food yes everybody watches food because if this is expensive then they will also demonstration and after that then they will tell government okay I don't have enough food to eat or I have to spend a lot of money to eat so they keep the cheap but they resolve the hygiene Factor they resolve the cleanness factor and what they do is we have also called the public housing so in 1972 we started to build a lot of apartment for people last time we don't have this kind of high-rise and this is called public housing program until today Singapore is probably among in the world who have who have our own house 81 of singaporeans live in this public housing is a a high-rise apartment and we own it so the asset ownership of Singapore for the house is among the highest in the world because we got the pension fund and the pension fund is used to buy the house so if you get married in Singapore at 25 years old and you work until 55 years old minimum you will have one apartment and minimum you have an asset of half a million dollar so every Singaporean will have minimum half a million dollar in the bank account as they reach 55. buy structure is fully planned and the Hawker Center follow the structure where
you have a building and many people see living there they need to eat right so every public housing every block they will have Hawker Center it is built by government and they will invite these people who sell any kind of food to car and then they will be like this so we have the housing and we have the food equivalent at the time they call it market and food center so you can buy fish chicken or whatever but you can also eat there yeah it's very unique in Singapore and every housing like this they will go down to eat and buy food there today like me I never cook at home breakfast I go down lunch I go down dinner I go down to eat in these kind of places and so many people in Singapore do this because they don't want to cook anymore nowadays yeah cooking is expensive wasting time right and I have to cook I cannot cook only for one person yeah we have to clean after that so singaporeans are very practical dishes and wash and everything yes so this is the problem with the modern Singapore but this is very structural very structural and it looks like also like this so you've seen many many many places like this away it's the food center where is the market they will tell you uh of course uh you you can say Hawker Center yeah uh very uniquely Singapore and we apply for the United Nations UNESCO Heritage because all of like this and then you will find after that then the hopper is actually The Peddler yeah so they will bring this and they will say okay do you want noodle do you want soup do you want everything I will cook for you yeah so this is why it's called Hoffa yeah from place to place so they take the cheap food into one place but now no more rats no more feces and then then for Hygiene or rating a b c d a is the highest cleanest B and C the lows is e if you are D and E you cannot accept your business you cannot sell they will check every few months they will check your your garbage bin they will check your kitchen they will check your hand do you cut your nail and everything they will check all of this yeah a b c d e d and e you cannot have business go home and you have to improve then you can get a b c cam but if you ask me as a customer I will not go and eat in the sea they put ABC in front so I know oh this one a okay I want to eat here because you are the cleanest from the price B okay see no I don't want to eat C so it's very very clear and this is structural so it is no longer as I say it is no longer only food but it's also the structure is also humidity so food is more than just biology yeah it's more yeah and for I think for agriculture and university is very important because we are talking about food food related how to produce allergies you need to understand also the structure and uh all ethnic Singapore is multi-ethnic because uh when British uh came to Singapore and set up the poor they bring a lot of Labor from India from China from Indonesia from Arab from everywhere yeah and also Central Asia we have also Armenia Street in Singapore and at that time people are from Armenia Indian Street of course today is a is a very modern place but it's called Armenia Street yeah we have different different kind of people yeah there is no Uzbek Street okay but Armenia is there because there are Armenian people so that has been 200 years from the British colony time and the food according to your your acne so if you are Armenian people you want to eat Armenian food right because you miss your home you miss your parents you miss your family it's a comfort food it's I come from India I want to eat Indian food yeah so if all our Hawker Center you have a full set of this by Anthony very very unique and then you will see this picture like this very common and you see some Chinese food some Malay food some Indian food some Arabic food and everything and then you can choose which one you want to eat you order and then you eat yeah and then of course if this is a example uh Hala you have the Halal certification so you will have the heart certification everybody killed so this is a Muslim shop with the Halal certification for example so you see the a b c f holla or less common yeah is here we discussed about the Haram certification for Uzbekistan in regards to the tourism yeah well in Singapore there is no gray area black and white hello hello you have the sanctification Singapore government no certification clear no gray area yeah so you cannot say my food is halal but no certification if you are you have to have certification if you are clean you have to be a or b or c and put this in front so as a customer I will not be mistaken yeah so this is what we do uh and and we are very proud of the Hawker Center culture and we are very proud to be the UNESCO Heritage yeah so this one is a hawker country in Singapore Community dining and culinary practice in Multicultural Urban context and this is you can go to UNESCO website and then you will see a very detailed uh lease and and also how they do this the video is very nice but I cannot run it uh 2020 we register 2019 and 2020 is a proof yeah so very unique uh experience and a lot of people come to Singapore to try the Hawker Center so I hope any of you come to Singapore will also try this as the very unique crazy guys candidates okay so you receive a traditional right come to Singapore and you see it's like so thank you very much everybody yeah please if you have any questions yes we call it samosa it's actually like an Indian dish uh because I told you because of the Multicultural ethnic we have also Biryani rice from India which is like cloth or Palau right but of course different ingredient because uh historically it started with a Uzbekistan and Turkish time at the time and and then Persian culture and it went to India right the Mogul Dynasty is actually the descendant of the amertimur right so after that they go to India and then they spread into southeast Asia so when I eat biryani I remember broth right so this is where I say food is not only biological but it's social it is humility so I will let us when you come to Singapore you will eat Singapore session and you will eat Singapore yeah and Singapore Monday yeah we have yeah but different different yeah very good question thank you I have an extension of your question okay one day we go to Singapore to visit a beautiful Hawkers and the Hawker centers yes this is exciting story which you told us but I I have a now in my mind I have a question what we can do here in Uzbekistan to create such clusters or experiences like using gapurias doing Hawker centers and I will bring one example which came to my mind this is flow Center yeah yeah everybody knows what is this every tourist is like broad to try different types of cloths in one place yes interesting but I don't know any other example of such a how to call it centers or clusters I don't know but for instance samsa yeah we have so different samsa or samosas yeah from uh like this big one to see like this and uh all sizes in between uh but we have we have already existing the format Uzbek style of the format this is exactly what you have just mentioned but there is only local uh the Uzbek dish not only I mean the Korean Constitution what governmental is this set up the setup as a brand format but nobody is authorization you always need that it should be something to support governmental Association of the India Regional governmental it should be Association of the chairs mentioned that it is fully formatted it is very standardizing it can be like this but now for me for for user yes uh militar means like a synonym of Uzbek food yeah it's just a indication that this restaurant or Cafe supplies who's Bigfoot but we don't have different types of samsa in mini cobbleria we don't have severity usually we have one millittle is with a lot samsa so usually they prepare the types of samsa and cloth owners are originated from our goal in tourism is to bring interest right so we need to say champagne is only from part of their friends right right and Hawker are only Singaporean tradition right so we want to protect that too yeah everybody in the world those centers of whose Bigfoot concentrated those big food I'm sure they will they call it Millie downlar in the future and it will be registered and exemplified properly Heritage look at this it was called not Cuisine Center it was Cultural Center cultural because of cloth wow it's not [Music] you know the pilaf is already registered in UNESCO as an intangible Heritage but the nomination he loved Uzbekistan no no no know any contradiction between two countries because they are agreed Uzbekistan started and Tajikistan joined it but other countries can be joined yeah because from the moment it is registered what but you need to do the eyes know the problems between Uzbekistan that is a unique example cultural then an amazing is called a cultural and traditional of the pilaf you know this is a cultural and you mentioned this is Hawker we cannot begin because they are different cultures right one more question on this important topic not from the site of Richard my question is list audience if there are some centers like Hawker centers for us big food yes where we have like five six seven types of samsa three four five pillars yes and add different different dishes yes in one place would you guys be interested to to visit such a place first locals because without support of locals no business Will Survive because tourism is seasonal I will never go to the tourist place I would like to go to their local place yeah yeah so uh anybody from Uzbekistan can answer my question will you go and will you bring your friends to place like this or you will go to Dedicated place to try a lot some sauce because this is the best place for a lot samsa in the city yeah or you will go to to try to choose one time the question is about the choice right yeah yeah and the question about like will you go guys we're on my side yeah and I like tourism and I am open taste the different types and I can go this is to the new format new type of I'm ready and I like this one okay one thing is so so the one thing is halal or not Halal okay another thing is the biggest challenge to me as a foreigner is that if I go at 2 15 to the to the local restaurant there is nothing to eat because the food is served only from 12 to 1 uh and there is no food anymore after lunch time there is only the pillars is not available experience we will bring this and we are looking for partners of course if a university is interested in that we talked about America we can set up a small local Center in Singapore we have F size medium-sized animal size XL XXL size of Hawker Center so we can create Hawker Center very small but everything is according to the standard so Singapore has this model already so if we create let's say the cafeteria for a student I can bring the Hawkers into Singapore then you can have Malaysian food Singapore food Indian food Chinese food all Halal certified yeah in the campus student Cafe and we open it up also for so not only students can eat but the neighbors of the campus they can they can come in here yeah so I hope we can find this opportunity okay I'm very happy to introduce our last speaker for today Mr Hector Berta I will not say which country he is from you will guess later but uh his name says that he belongs to how billion population of Spanish speaking people in the world yeah uh so Mr Huerta is from Team University and uh topic is very interesting and complicated to understand but I I I do guess we we will understand it during your presentation the food tourism country destination are Excellence so Mr Herta the floor is yours thank you very much Michael I appreciate it thank you [Applause] is this okay thank you sorry about that well first of all I would like to thank uh the international agricultural University for having invited me of course I know that uh International culture university has been heavily involved in this so thank you again and once again congratulations for such an outstanding job you've done I thank you Michael also for the introduction and yes my name is the hispanization of a Greek name okay so actually the the origins is Greek and yes indeed I am a lecturer at Tashkent entrepreneurship and applied management University yeah that's what team stands for and I'm going to talk about the university destination are excellence um so without any further Ado let's get going Okay so I love chocolate and you how about a beef made out of um avocado tomato and chili with a lot of chips and a whole lot in this hot weather how about cooking off with the a Kaka Khan shisha not sorbet okay so I print these words of you because I want you to guess the etymology of these foods and how they have transcended into many languages some have not like a lot but I will be talking about them in a few seconds okay but first you know analyze the words see if you can figure out what I said you know I love all of those things I think you do too but let's see how well do your entomology is and I know here in um former Soviet Union countries philology is a very popular subject study I remember when I first traveled in Russia practically everyone had measuring philology and I was like oh my God and what is that something no because you can is the etymology of the produce and game what about the closer close the microphone close oh okay sorry about that so can you guess the etymology of the words and what about the country so I like to ask everybody here so let's go back here to this slide how about the first one chocolate how about avocado tomato juice and anyone is what those words mean I would be very delighted to share this with you because you know as you know sharing is caring and a good way to to share his food so hopefully next time we can all see it and enjoy food you know but in the meantime let's let's go let's start with the first one okay chocolate is in the now World Language is one of the ancient languages of Mexico Okay so chocolate was a beverage only for the freeze and the high class in ancient times of Mexico as a matter of fact it was a beverage reserved only for the cats okay so then we have you know the what we call the encounter of Two Worlds what we call today America which is a continent that stretches from Chile Argentina All the Way North to Canada all of that is America and the other continent being Europe so there was a meeting of both continents some people like to say that they discover us well sorry they were not discovered by anyone we've always been there but in an event the Spaniards came and just like you have fallen in love with chocolate that's that's chocolates so the Spanish game and they you know they try to write this down this chocolate well the best they could come up with in the Spanish was chocolati they took chocolate to Europe and in France became blue chocola Italian chocolato and in English so that is one gift from Mexico to the world originally chocolate was not made with milk because in the new world as America is also known the new world we didn't have you know balbines or in Hills animal species so we used to drink chocolate with water mixed with chili peppers and other spices so I know you myself I got one combining you know chocolate with chili peppers it's quite delicious actually it's quite refreshing in fact I wish we could have had some you know short battles right here the old-fashioned way you can still find it in Mexico but it's not as common as you know the standard Metroplex okay so I tried once in Mexican restaurant it was like fried hot chocolate with chili inside and something else it was long ago but it was hot dish with meat with chili and with chocolate no I'm going to explain that because that actually is from my city no that's different it's a sauce it's a sauce not the the chocolate the chocolate is a beverage I was not going to talk about that but since we touched on that Michael I would sort the mystery in a second okay so we know chocolate is not worth chocolate can anyone say one thing avocado avocado that's right yeah avocado okay tomato exactly good job bingo I love this all right so let me explain this again now what languages Mexico is one of the top 40 plot countries in the world um I think number one is China followed by India then it's Mexico we are number three in languages unfortunately the novel language is not spoken uh you know widely just you know in the mountains isolated communities it's a shame indeed okay so a lot of uh means mice or what in the US they call it corn okay so but you know a lot is you know the current horse as we know it now in Mexico we say elote um that became you know the hispanization of the world the world a lot of um so a lot of chips well that means you know what people call you know nachos and the first stage avocado tomato and chili that is guacamole if anyone ever heard of guacamole all right that's exactly the main the main ingredient that's right okay so is here okay became written in Spanish as it is means turkey and by turkey I don't mean the country key change name by the way two years ago it's turkey okay so that is uh endemic to the American continent essentially to North America and Mexico US Canada and then we have this so all these words are never however the next one okay he cannot it's not now it has been translated as also endemic to Mexico and you know with this weather we're really use you know sorbet made out of paneer um some of the words that you know there are many many more but since Michael touch upon this dish definitely had at the Mexican restaurant that is called okay and I come from Puebla is to see the seat founded by the Spaniards in 1531 is halfway between the harbor of Veracruz in the Gulf of Mexico and it was today is Mexico City which used to be the seat of the vice royalty of New Spain because when the Spaniards came you know they were very much impressed with what they found there you know very wealthy country and so they they set up you know to pass royalties in America Peru and Mexico well I hope you you cut that so in an event the the thing I want to talk about is morally means from Puebla was talking about UNESCO let's registered way back in 1985 and so he was talking about this dish okay now Molly is a fusion Cuisine it goes that they incorporates cloth which comes from Asia also includes almonds which come from Asia that also uh includes sesame seeds with also confirmation so all these ingredients for up made with chocolate which is what Michael was referring to and that gives this sauce thick sauce and you also add Chili Peppers oh again how can you combine you know spicy with sweet well you have to come and try it because it's a unique combination and you know there are many types of Molly there are of different flavors different colors too by the way and in fact we could do a whole series on Molly maybe one of these days so I just want to touch upon that which Michael said and let me continue which the next one where we'll talk about this okay so as I said I come from you know Mexico the Amigo country you know of course these are other American Nation flags and as I said uh you know America begins in the southern part which is Chile Argentina all the way to Canada Mexico is in North America along with Canada the United States okay now there are other Gourmet facts I would like to talk to you about Mexico real quick there's this fruit which is my favorite Mexican food which is called Mame and that's the picture you see there it's um it's hard to describe it because it's a very um unique sweet flavor it's very uh meaty very creamy it's just an amazing fruit that I hope you can have a chance to try it and once you do you will not be disappointed and I think you will agree with me okay then we have that's another support they supported they are related to one another and Chaplin how about chapulin I mean okay Chaplin is translated as Grasshopper And we eat them in Mexico it's a great source of protein and being you know eco-friendly um environmentally conscious uh you know all you need it's just you know a small track of grass and they start hopping those you know grasshoppers uh yeah well exactly you have to feel you know very very fast and again we eat them uh dry with um you know different Chili Peppers uh in in guacamole and and they're amazing okay oh and before I forget uh you know speaking about you know corn well uh corn you know is um you know basic for Mexicans just like you know wheat is basic for for bread well for us corn is basic we make tortillas which is a flat bread but we use corn for all other things as well okay also Mexico has the oldest wine industry again in America uh and you know uh especially uh red wines due to the terrain which by the way is sort of similar to the source that you have here in Uzbekistan I had some of your wines uh Sultan from uh from thermas when I went to the boys soon world heritage uh UNESCO world heritage uh festival and I was quite impressed because the owner of Sultan is a navy and she was rather out in the sun selling her products I was very excited to to see female entrepreneurs okay we also you probably have here about tequila okay Margaritas who doesn't like them then we have Kalua which is actually made from coffee and it's a very tasty liquor that you use it you know for desserts and you can also drink it on some obviously but it's you know quite good for different desserts now Mexico is probably one of the few countries where you can eat something different every day for breakfast lunch and dinner that is how diverse are cuisines you will not have the same breakfast every day or every other day you can have different you know dish same thing for Pakistan so you know all you need is blood and you are never disappointed with cloth you can have every day the same so you know that's that's what we you know Mexico offers to the world from a culinary point of view I'm very rich culinary heritage once again thank you very much for your attention [Applause] wow presentation and what uh is worse after this that food tourism it's not about just a food like Dr roblesky mentioned before it's not about rice and meat to it love is about culture okay we understand this but what else we can get as a outcome from this session so food tourism is about content it's about storytelling storytelling this is what modern tourism is based on yes people not only tourism everything now based on storytelling people want stories emotions they don't there are a lot of products yes abundance of everything yeah we need stories and these beautiful stories about some definitions and words we can use it for presentation and I remember it my all uh small research which I Made in India this is a Heritage of baburits a great muhal Empire and Babu babur he was born on the territory of modern Uzbekistan and he conquered India and there is a big Heritage of uh let's call it Uzbek yeah so turkic culture and in India you will find none everywhere this is one of the breads yes I have like three four different types of bread uh none is everywhere Samosa is Indian word yes and this is samsa and Samosa and I think to Singapore it came with Indian Jasper yes and population Tandoori you will find everywhere Tandoori is local word and I don't remember now by the way a couple of other words and I didn't go deeply I think if if research will go deeper there are many many other I think it is yes and Words which every of the sports can be you used like a material for storytelling so storytelling uh is very important for food tourism for any kind of Tourism yeah and uh look how many we can storytell using uh our agriculture Heritage our cultural heritage yes and everything that comes to the food so I'm very thankful to speakers of my session and of course to organizers and of course ladies and gentlemen I would like to imagine one comment regarding the association the organization creating forum I'm coming from Poland with a country which went from the Soviet time into three economy time and one of the solution one of the factor influencing development of every sector is heading associations having forms of peoples both Grassroots activities we have here strong government with the initiatives fine but we need to have the transition channels so this is my big uh appreciation to you Michael if you decided I know that was a big job for many years to establish the Forum samarkan tourism forum for people from different parts of the meeting of the industry here because it is a hoteliers there are guys there are tour operators even Banks media all of them are necessary to create clear glue people must understand each other and communicate each other it is immediately influencing the speed of business from the cost of transaction if it is if I know when I went went to RLC which was my dream for seven years I called him and I received the recommendation in half an hour right two people and why decided with one so it was my uh my uh immediate uh gain I spent on that three minutes of conversation if without him I will spend even in Internet their research maybe two days with whom to go what is the price what is the program what is the language right for the foreign people so handing contacts having the globe is immediately influencing on business thank you once again as we saw in a fantastic presentation of Dr Roberta do you remember he displayed first not his uh Mexico but the entire Americans continents two continents yes and all countries what I wanted to mention uh guys it's very difficult to promote one separate country countries are fighting for their name to to appear on the tourism map because tell the truth people know like Russia yes and they still call our part of the world as Russia but if we will work like on Central Asian level yeah it's a real big destination Central Asia yeah and my dream is to make Central Asian destinations the same like European destinations so if if someone goes he says I go to Central Asia and I will visit two three countries so he knows everything no no summer countries in forum is not for Uzbekistan Professionals of Uzbekistan tourism only but for all Central Asian States so invite your friends from all countries to to be with us thank you that you know last Millennium many many years ago Mexico tried to work with the Central American countries to create the Maya world but unfortunately politics got on the way and similar to what Michael said because you know I always considered that the central Russian republics should be promoted as one cultural destination not a separate because you are so intertwined with one another linguistically culturally uh food wise so I hope my future initiative to promote Central Asian republics ask why a tourist destination will come to tradition [Applause]
2023-06-28 20:10