Embracing Events: Delivering Commercially Successful Events - Karin Jeffrey

next we're going to focus on the best ways to enhance those important relationships with sponsors customers the community and and others Karen Jeffrey works as a freelance fundraising and Business Development consultant and she has worked with a wide variety of businesses across the sectors but specializes in arts and culture Karen has lots to share with us today because she has an abundance of knowledge of the funding environment and she develops new revenue streams through sponsorship and corporate Partnerships and she has been working with Belfast International Arts Festival since 2020 so let's hear her Pearls of Wisdom Karen Jeffrey ladies and gentlemen thanks Donna thank you Karen thank you not so sure about the pearls bits I just hope um I will be going through uh different case studies from quite different uh types of events so I hope everybody can find a relevance across the board from from what I'm about to go through with you and I would just like to thank all the previous speakers for their honesty I mean it's really refreshing it does feel like a very safe space and I will on that basis go into numbers as well so thank you the first case study uh I worked with the grand opera house back in 2013 and we didn't really have any sponsorship apart from the suppliers whose arms we had bent to try and give us um little pockets of money here and there so my first task and going in on a project basis working full-time for about 10 months was to try and find a sponsor so I want to talk you through how I went about that we had a cultivation evening and that's something that um is relatively simple and straightforward to do although it is expensive and it is resource heavy so we picked an event which which was a Vita and I did some research on various different corporate companies that could come in that had possibly engaged with the Arts or possibly engaged with sports and maybe wanted an alternative to have a sponsorship in a different sector and invited them along uh offered them the best seates in the house in the Grand Circle kept it to a maximum of 40 so it was a manageable number to be able to work the room had pre- interval and post show Private receptions just turned it into a money can't buy experience it was themed on the evening naita obviously is Argentinian we serve the same Bowl suppers we served to everybody else I just gave them Argentinian names nobody knew any different we also had a very fine malbeck and uh that that took that box as well so um I got key board members now this is quite important um and I'm not slagging off board members in any sense I sit in two boards myself and I take my voluntary board um truste positions very very seriously but occasionally in an organization you'll have a board member who likes to impress the four ball from the golf club and who will turn up to events but won't do what you need which is to work the room a well briefed board member who will actually help to sell what you're trying to get across is a very valuable asset to have on a night like that so we really um researched and and chatted to and got the board members who were involved um targets were researched and identified so the people who were there on the evening those of us that were going to speak to them all had an idea of what we were going to say that would be relevant to them and business cards were exchanged to get in touch so there was no big sell on the night it was really just come and see us enjoy a Vita see what this experience would be like for your staff for your clients you could have access to this by engaging with us so develop the relationship don't ask for money not at that stage that came later one of the cards I got was from from the chief executive of Kingsbridge Private Hospital guy called Mark rean so I said to Mark can I have a follow-up meeting I've got a really sort of innovative thinking outside the box idea for our pantomim and I've looked at your website and I see that you're actually trying now to promote a healthc care package for Children and Families which grandparents and parents would buy and in an around Christmas time it's an ideal gift so the pantomim was going to deliver the audiences for that we had a venue we had an event that was well established and had a great tradition and resonance with the the people of Northern Ireland so I went to see the senior Partners in Kingsbridge and I recited in Nursery R Humpty Dumpty sat on the wall Humpty Dumpty had a big fall all the king's horses and all the king's men couldn't put Humpty together again and I said King's bridge and they went oh okay that's sort of interesting Aliana had a small PowerPoint presentation with a delightful character um Humpty Dumpty who was branded with Kingsbridge and had a bandage across his head and I said Humpty is going to be a new character in The panim this year the uh Kudos the company that runs a pantomime H agreed to allow to allow Humpty on stage he'd been written into a small part he'll walk on and may mcfetridge will say oh no Humpty what's happened to you I had a fall and then another character would say you need to go to Kingsbridge Humpty and get that fixed unfortunately that other character was line Chase who kept saying you need to go to nightsbridge and that didn't entirely pre pleased the sponsor initially but then because everybody was talking about it and saying it should have been Kingsbridge actually we couldn't have paid for it to work out better so that was the project and what it gave was the uh new Family Healthcare package a chance to come to life people were able to find out about affordable affordable private healthcare the primary audience for the pantomime was the same target audience for Kingsbridge which was families with children and grandparents the character was written into the pantomine kingsb actually commissioned the costume and paid for it which was another benefit it was subtle branding there was a cast byy in so different members of the cast would then dress as Humpty in the interval they go out and shake hands and get photographs taken with the kids so that was another Plus for the sponsor and another nice part of the pr aspect around all of this um we had merchandise we had Humpty backpacks and we had little Humpty Dumpty memorabilia that people could buy and the sponsor also paid for that we um added a management charge and then we gave them money back that they had had as an outlay um we went to arts and business for match funding obviously that isn't applicable to everybody but we developed a project around Humpty Dumpty which I'll go on to in the next slide which was for schools and pantomimes and arts and business decided that was very worthwhile it was Community engagement it was giving the brand a community face and an altruistic aspect to their work and that was very successful so the pantomim we got a local team of actors and writers and we created a small pantomine with Cinderella that year and we took it to four primary schools North Southeast and West and Belfast uh we gave them the basic equipment to be able to put on their own pantomim and the actors wor worked with them and mentored them and each of the primary schools put on a pantomine Before Christmas for their parents and siblings um one of the schools was harborton special school and a Selective mute actually wanted to sing and be a fairy and the teachers said that when they did their pantomine there wasn't a dry eye in the house so this had impact we kept feeding this back to to the sponsor and they had that a you know feeling so this was building and building the feel good Factor the money coming in and the the the awareness and brand building going out so we also then with the money we paid for the schools to attend the pantomime in January so that was win-win for us because we were putting bums on seats and we were also bringing these children who'd never set foot over the front door of the Opera House to a fantastic opportunity to see their Cinderella on the big stage so they could identify with that um we found out during that time that they don't have really nit nurses anymore in my day or nurses that go around the schools and actually give you um you know General healthc care advice so Kingsbridge said they had a team of nurses who would go out to these four schools they took Humpty with them Humpty TI was another one of our our sort of ancillary sponsors um for pant my they had a bag of T sack of T crisps and a sack of fruit apples and oranges and celery and um they asked the kids Humpty asked the children which would be better for their teeth and that was just a very very simple way of integrating that character of getting out a nice soft message but getting it across the schools and then we followed that up with a post um event evaluation obviously that's a very necessary facet for any funders so arts and business were very keen to find out how we had evaluated the whole process and that's just one example of a a compan the uh sponsorship that that worked so I thought I would share that with you the actual Financial benefit um it was 10 years ago so I think it's safe to to give out the costs um we got 20,000 in cash sponsorship from Kingsbridge arts and business match that was 15,000 um we then were buying pantomim tickets which as I said was win-win for the participating schools and we engaged with new audiences a lot of those kids who came to the panim then felt competent to go back and say to their families and their parents could we go to that next year that's a great thing to go to so going on to um enhancing your customer relationships on a generic basis um I work with belast International Arts Festival which I will cover at the end but we don't have um a site with food stalls thankfully we don't have the mud that goes with that but what we have is much more conceptual it's not a 3-day event where you can go and you know exactly what you're going to get and people can turn up for the daytime activities the nighttime activities it's an event in the evening usually early evening so one of the things we do with that is try and create food Partners try and create bar Partners so that we can make it a whole experience for the people who are coming to the festival but I will do a deeper dive into that so enhancing customer just to sort of go on to that um what we did this year was uh we had some funding from uh CQ bid and we partnered with local restaurants so I went around all the different restaurants near the venues that we were using for the festival talking to the restaurant owners saying look we're bringing the footfall we're bringing the people here but we can't feed them so if you offer a free glass of wine with a main course or a 10% discount we can then make these people hopefully stay on for the evening pre-theater dining Post Theater dining or go to one of your bars if you're a bar owner for a drink before you go to the show because the theater closed the minute the show's over or a night cap afterwards uh we did this on uh proof of a digital ticket because all the ticketing now for us is digital um there were a variety of options were vegan options vegetarian options we made sure that every taste was catered For we also partnered with local uh accommodation partners and hotels and that way we could package up a whole night in Belfast particularly for southern audiences and for those coming from AC across the water and further a field so they could have a hotel in Belfast they could book that through our website cuz they could see a special rate they could get recommendations for restaurant and post um theater drinks so the whole night became part of their overall experience which made them have a better experience in Belfast spend longer time spend more money and also look back on it with a Rosy Glow because yeah that was that was great that whole that whole thing worked and we packaged up competitions and then we had media Partnerships so we would package up a competition with a another hotel a theater show on the Mac um a discounted dinner and we would run that as a competition then in uh in the Irish news for example with Belfast Telegraph so another case study is an actual event that I um worked on I left the events industry in 2009 and I was burnt out have to say um I was the managing director of roots the world rout development forum most of you probably I know some of you have heard of it but most of you probably haven't so Roots was essentially um a very simple business model we brought Airlines to a destination so say duai brought the airlines there and we covered their costs and they came free of charge and we had the jaai conference center and we created a meeting Hall at one end and a meeting Hall at the other end and all the airlines they were the beauty queens they sat at tables a little flag with Quantus or jet 2 or buzzer or Air Lingus and then all the airports from around the world sent their marketing teams and they took meeting packages to meet with the airports to discuss new air routes so everybody in the world went to the one destination they were all there for three or four days in marketing mode they had their top team they had their uh people from their Hinterland they had their tourism development agency they would had maybe local hotel chains they maybe had the local Council they maybe had um some other um quasi governmental organization with them to support them so Roots brought all these people together for the purposes of discussing new Airlines coming into your destination now Belfast bid for and hosted roots in 2016 and it was in the IC it was a hugely successful event the economic benefit to the city was just over3 million and at least nine new air Services between the airports came out of the conversations that were either started or completed at that event there was also um so Roots itself takes place every Autumn and in the first part of the Year Roots Europe Roots Americas and Roots Asia so when I first went in my CH my opportun I was given the the task of increasing the revenue and also enhancing the delegate experience the event had been going for quite some time and as somebody rightly pointed out earlier on it was getting a bit tired you have to change things up so we needed to try and um work better with our delegates and we needed to to bring in extra revenue streams so the first thing I did was um something I personally believe in which is always having a charity partner the harder and the hardcore commercial organization that you are works very very well to have a charity partner and it also helps open doors to sponsors sponsors um in this very very crowded Marketplace are constantly being torn and it's it's very easy to give to a cause it's very easy to have your charity of the year as somebody um one of your staff has lost sadly a child to cancer as to a children's cancer charity it's really hard if you're going in with an Arts event or if you're going in with a hardcore commercial event to try and Pitch against that so go together collaborate and that way you take two boxes for a corporate sponsor or for somebody who might come in and give you some funding so I uh researched for roots uh the flying Eye Hospital I looked at various other Airborne Charities and that was the one that was was International um got them to come to the event in Dubai gave them a free stand and as we developed the relationship over six months and give them a lot of online activity and access to our database um they said we have a dc10 um it's an airplane it's a legendary airplane that they had taken stripped down and turned into a flying Eye Hospital and a a teaching Clinic they said we'll bring that to Dubai okay so we put the word out on that suddenly our delegate numbers started to go up all the anars came out of the closet wow a dc1 I didn't know what a DC 10 was I have to say but they all came out of the closet and they all started to sort of sign up for Dubai this was great so that was the first step charity made fortune from their stand because they had games and interactive stuff Dubai um Airport Authority didn't charge us any parking fees for having the dc1 um looking back on it we probably could have charged for that tour but you live and learn you know that year it was free and the Feelgood factor and the increase in delegate sales was enough um the second thing was to create cold gated events so we have this meeting Halls exhibition in the center the one thing we were struggling to do was to get the right level of seniority of Airline CEOs so come up with the idea of having a leader Forum now the guy that owned the company them was um to say the least a misogynist alcoholic and it was privately owned and my my my job wasn't really made any easier by that so he wasn't really happy he was the chair and he wasn't very happy having a female MD he thought it was a great idea at the time but after about a year of me being there he thought no and she's from Belfast so I was based in manester at the time so he said right this leader Forum that you're going to do I want Willie Walsh and I said okay okay right Willie Walsh okay he's willly Walsh so um okay Willie Walsh was the chief executive then one of the best known Airline Chief exx in the world he was British Airways um fear knows no BS like a fool so I started networking going to other people's events and um ad door step Willy Walsh find out they had a love of Liverpool Football Club and God forgive me I'm a Chelsea fan but I swore blind to him I supported I supported Liverpool and persuaded him to come to our next Year's Event which was in Stockholm and he came to that and once everybody heard Willie Walch was speaking lots of other Airline CEOs crawled out too and we established in the root leaders Forum which meant that the airline teams were bringing bigger teams more senior people involved in those teams and the airports were starting to buy bigger and bigger packages of meetings so there was a feel good Factor because the senior people the world leaders in aviation were there but it was also increasing Revenue so the delegates experiened they're given to charity they've got their bosses there it's very senior um and then we introduced a VIP program which would mean you could bring your partner because a lot of it was a very male dominated World Aviation still is um name me a few female Chief Executives of Airlines is probably going to take you a while um so one of the things you thought well bring your partner if you're going to go to Dubai or Stockholm or somewhere where you're expected to be for 3 or 4 days bring your partner so we did that and that put up get numbers again cuz that made it easier for people to get a to get a note or to to bring a partner and and join the event and then we introduced marketing Awards people love to win Awards so the airports who were paying for the meeting packages don't forget the airlines are free we thought they need something back so we created um airport marketing Awards um they took off and then somebody asked could they sponsor them one of the suppliers so that was when when that was Howe um for a large scale Standalone commercial reasonably successful event increased the delegate experience enhanced it for them increased our delegate numbers um Consolidated our own position because there was an opportunity for various different organizations to step up in competition and uh yeah and root has gone from strength to strength this is the flying Eye Hospital just so you can see that uh it's an incredible and does an incredible job they literally fly into somewhere like Ethiopia um people are escorted onto the plane they have their cataracts removed and they can walk out and see so it's a fabulous charity so those are the financial benefit benefits sorry I've actually covered those so I'll not dwell on that now and I'm mindful of time so um my final case study is really about how to enhance your relationship with community and that's through Belfast International Arts Festival and our sponsor Belfast Harbor this again got mat funding from arts and business so we engaged uh in 20120 that was the year wasn't it I kind of blank that from my memory but uh in 2020 Belfast internar Belfast International Arts Festival went digital and that gave us um well it gave us a lot of heartache and um it also gave us an opportunity because it was digital we couldn't charge for it so because we couldn't charge for it um that meant all our events were free so we started to engage with donors and got in touch with people through our database and through various other media platforms to say okay this year the event is free it's free for all um but it's still costing us money to do we'd love your help and we started to get regular donations we started to get um annual donations and then we've started to develop those into monthly donations it's much more difficult to do now the events are paid for but that free time gave us the opportunity to start and engage with those people the second strand of that was um when we started to get paid for events we wanted to be able to bring some of the people who had watched for free for various reasons to our events now some of them watched for free because they couldn't afford to go to events and some of them watched for free because they weren't comfortable get into a theater they said it's not for me there's nobody that looks like me there I've got um I've got issues with walking I'm not sure if I would fit in I'm not sure where I would sit um I've got I'm neurodiverse I'm not sure if it would be too loud I'm just just not comfortable so we wanted to get to those people in their communities and bring those with us back into the theater once we went back to Live Events so in 2023 um our third year of this we got the money from Bast Harbor and we started very small we started engaging with local communities like saer Town who were a neighbor of the harbor and then we started engaging with various children's groups Refugee groups um uh traumatized young mothers um people who had suffered during the troubles from the uh from the paceline and we went out and met these people in their communities and took the festival to them we brought the brochures we brought uh online videos and we tried to show them that really this was this was for them that was what the money from the festival was to do was to buy tickets for these people to give them the opportunity to come to live experiences so we sent a detail um we we made sure we had a point of contact with the community leaders Community leaders and we sent a detailed venue walk through little video clip for example of the Opera House so this is how you go in and this is where you go and these where the toilets are so that people felt familiar um we got permission to interview in film and that was a fantastic um opportunity for us to actually get with written permission these people on film um who looked from who represented various different groups but particularly who looked into the C CA and told us what a wonderful wonderful experience this had been for them it was life-changing for many of them and uh with their permission to show that we have used that since um and it's great to be able to give back to our statut funders because it's something that we can show then to them as proof of our diversity but also to say look this is where you know you're may be Pro uh Project funding but this is where our generic funding goes and this is the sort of initiative that we want to have to make sure we're accessible to all so the followup of that was um we visited uh we're visiting at the moment because the partnership enabled us to enter the Arts and Business Awards and we were very lucky this year to win for um commitment to diversity so we are um proud holders now of that endorsement and we're taking that award out to the various groups and our next stage is to develop further the number of community groups that we can reach um through the the money we got from arts and business we're able ble to transport these groups safely to the to the venues when we did our evaluation after year two we discovered there were a lot of no shows and we asked the community leaders why for example did this group of of refugees from um Glen Gormley from the hotel where they are not come to the festival you know they they loved the idea they they were delighted to have free tickets and they said no I've gotten there was oh what do you mean could they not get the bus 15 single immigrant guys walk L gley to get the bus no it's not going to happen so we got many buses and that's where the funding from arts and business was used the financial benefits to that um I can't at this stage disclose because it's an ongoing sponsorship but cash sponsorship to to purchase Community tickets um PR support which again is invaluable from a commercial sponsor um the Arts and business match funding to provide transport an opportunity for us to increase in divers by our audiences we were eligible for the awards and it proves our diversity to statutory funders so just touching uh Arts Festival Belfast International Arts Festival as as um the balm moral show is is a charity a not for-profit organization so for us statutory uh funding tends to cover projects and development but we still need very much money towards core costs and where we look for that the drivers are donors which can lead to legacies um collection at events if we're having a free event we do have one or two free events a year um we get a license from the PSN and run a street collection people are happy to give as they did when it was digital when it's a free event to have a feel-good factor if they've enjoyed themselves on the day they'll happily put their hands in their pockets a friends of scheme do an afternoon on that and corporate membership which we have just launched last week for Belfast intern national festival um that has taken us two or three years to get off the ground because it's very resource heavy and it's like others have referred earlier on sometimes sponsorship comes at a very high cost in terms of the the time and the resources that you need internally to manage it especially if you've set high expectations um with corporate membership we think we finally hit it now where we can manage it internally and deliver externally to make it successful um sponsors cash and sponsors in kind again somebody mentioned ink kind ink kind is great um if you have to have a reception for your VIPs have a drink sponsor they may not pass over any money but if they bring along the drinks and serve them on the evening um there's value for both you're giving them a brand platform and they're giving you a cost-saving because you don't have to then spend that money and patrons um High netw worth individuals again in this Northern Ireland is a village um there's only a handful of them they're hard to get we probably all want to reach them and as a result they lock themselves away in Ivory tars but um if you can through cultivation through contacts through your boards through networking um if you can make contacts and are lucky the ultimate sponsor is an altruistic High net worth individual who will say there's 20 grand I just like the Arts so thank you very much take a seat there yes drink the water so ladies and gentlemen we're going to take a couple of questions um for Karen there if you could again put up your hands um I I her talk was was most interesting it's looking at different revenue streams not just the usual ones thinking outside the box the old cliche um any questions from the floor there you go Nicha one of our speakers it's all about sharing Nicola isn't it so Nichola mle thank you um your Humpty Dump case was just fantastic congratulations on that it brilliant curious to know the school sort of activity that you did were you going to do that anyway or was that driven by the objectives of Kingsbridge no that was something that um was driven by Kingsbridge having sort of started that relationship and had various discussions and to be honest the schools that we picked were in an area of depravity so they weren't what you would traditionally think of as Kingsbridge potential clients you know those that could afford private healthcare but this was a very affordable private health care package and Kingsbridge while launching that also had this altruistic desire to be able to give back they didn't want to be seen to be too leadest so this was an offset for them this was an opportunity for them to be soft and warm and fuzzy through Humpty and to go into those schools and and give the talks I mean let face it they weren't going to be potential customers so that was an actual sort of Act of Charity but it came about as part of the campaign and it helped unlock the funding to arts and business because they're all about Community you know that's all very well you have a pantomim yeah well you have that every year and you sell tickets for it you know it's commercial so what are you going to do that's different well we're going to take the panite out into the community anyone else hands up what I thought was interesting you were talking about um the refugees in in Glen Gormley from your experience are there audiences or customers out there that are untapped and I know myself from um working with people who have both seen and unseen disabilities that often they think that's not for me for me that event that live event whatever it is be it indoor or outdoor so do you think there are untapped customers there that we should be we should be thinking of in regard to events totally um with with the festival I sat down and looked at the program last year cuz we'd gone up to see Ark housing and that's where a lot of the Syrian and um Eritrean refugees live and we met with the moms the kids were all uh their English was superb the kids were all running around they were lovely children they were so happy a lot of the moms their English was coming on but I was talking to two or three of them one was a pharmacist another was a doctor another was a university lecturer and they can't even get jobs as cleaner but they love Arts they love culture and they know that they've chosen Northern Ireland might have not have been what they set out to do initially but for reasons beyond their control they had to live somewhere else so they had to move to another country so they want to make the best of it and we had a Moroccan circus trip coming in so I showed pictures to the kids and a couple of the moms were going they look like us this is great we're seeing people on a stage in Northern Ireland who look like us so they felt welcome and we've also captioned and we've had audio descriptions so we can bring people who are either a ddef or visually impaired because we want to say right access to the Arts is for everyone so we want you to come as well so there definitely our audiences that R to and then there are those that think the theater's not for us the first time we had the community ticket scheme and we brought a group of women down from the from the PAC line from the Shankle they had never been to the Mac theater before and they uh weren't very appropriately dressed um you'd have thought they were knows what that means You' have thought they were going You' thought they were going to a nightclub oh right abs like I were more going to bed okay so like they had they bar barely there and they had carry outs and they had obviously had a few drinks before they came that was a good night out for them it was a brilliant night out for them but you know Whately the the the audience loved their Joy the performance had never had a standing ovation like it and they had never heard people whip for contemporary dance the way they did it was only my boss was having apoplexy in the back seat but no it was just wonderful and you know coming out they were going well it was okay it wasn't really our thing but we might try something else that's all you can ask for that's all you want is somebody to say H or maybe it just makes them think or takes them out of their despair for an hour or two you know anyone any anyone from the floor any just at the back there if you could just wait a second till we get the the microphone to so that we can hear if you could introduce yourself and where you you've come from who you represent today yes I'm um Michelle baram head of marketing and corporate fundraising for the olster orchestra um who many don't know we are actually a charity a registered charity Karen and I know each other really well can I just say um first of all thank you for raising awareness of how the funding challenges that there are there for the Arts sector um is just constant and we feel like we're constantly firefighting and especially for us we don't own the venues that we perform in as well and I started doing corporate fundraising was tagged on to my marketing job just because I have plenty of time um last year so we relaunched our corporate membership scheme and we're trying to get sponsors and it's slow there's a lot of chatting and networking again as I said because we're Limited in space and and all of that um for me it would be really ful to find out exactly what sponsors want from going to a concert and a night out and how we can help them um have a platform um to sell their wees to our audiences because there is a lot of alignment there we're getting a lot of the time no our organization just wants to Fund Golf and rugby constantly well know if you go to the Arts you can bring your partners you can bring your children you can bring your grandparents you can bring whoever um and we're very proud to be part of Belfast International Arts Festival as well so yes any hints and tips on fundraising and sponsorship please throw them my direction at the end of the event but thank you that was a really agree you're saying Michelle yeah I think you so rightly pointed out we are a charity and you're a charity and so many people don't realize that and think that you know big organization out there must have lots of money and yet you know it's and it's dog eight dog out there you know in terms of trying to compete for the sponsors pound um and we don't have the emotional pull on the heartstrings that so many of the traditional Charities have actually one of the organizations it's very good to get involved with if you are a charity in fact even if you're not is the chartered Institute of fundraising in Northern Ireland and steal what the cancer Charities do take the ideas that they've spent years developing and coming up with there's a lot of learning across the sectors and maybe that's something we should all do more of maybe cross that divide between the Arts and the healthcare sectors well like yourselves as well our our Orchestra is the only Orchestra in the whole of the UK that our players built into their contracts is learning and Community engagement work so it's part of their salaried work so we're out and about to deprived areas and schools and working with Community groups all the time um so maybe that's an area that we should focus on getting Mone you mentioned Karen about partnering up maybe with other Charities those who are not necessarily seen as a charity or those that maybe Healthcare Charities that are very upfront and uh the benefit that that that would bring what do you think oh absolutely hugely um Peter Cari runs an event um he used to do it in the in the Waterfront and now he does it in the uh s Cathedral and he got I was involved with him for a while and we got Spar on board as a sponsor and uh they were sort of humming and had about how much they were going to give and what the value you was and we brought in a charity which was angeliz and we gave them the opportunity fully branded to sell the programs in the foyer and uh they they had collection buckets surround the place so Spar went oh yeah that's children who visually impaired and that resonated with somebody who had a niece or a nephew who had gone through some sort of eye issue and as a result didn't have bull sight so um it's just getting through um and having meaning that's what I mean corporates want stories to tell now they want meeting so if you can bring along a charity partner so if you're having a particular event um if we're having a particular concert maybe in the ster Hall with the uler orchestra and we decide to bring the Simon community in and let them do a collection that night on the door and maybe have some reference to them or have something as well that they can sort of grab on to to give it meaning for them that's going to go down very well with sponsors and with corporates CU just saying oh yes so homeless charity on on the Arts okay Karen Jeffrey ladies and gentlemen thank you thanks Karen [Applause] thanks

2024-03-08 12:30

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