Cultural Tourism Recovery Workshop 3: Designing Regenerative Tourism Offerings Post-Pandemic
We make you today. And the, the neighboring claims that that encompass can start the year again two people to the north, the jabber guy in the rainforest and the giveaway Bolivarian dingy people in canes. And also I want to pay acknowledgement to the Ganji Margaret Yarborough as well as there's some really close affiliation with, with all those tribal links. So yeah just pay my respects to elder's, past, present, future and emerging.
Okay. So look, I've been invited today just to give a little bit of a. Also I noticed when I say hello to all of our international guests as well. And thank you for joining online, pay respect to your, your cultures in your paper as well. Alright so you see on the slide at the moment we've got up the indigenous tourism in Queensland human indigenous tourism impact report. So this was a, an initiative that was born around in 2020 from the Pelosi government to invest in. I indigenous tourism development, and try to increase the participation of not only indigenous people but non indigenous people in displaying their culture and and products across the state and across the nation.
There was a $10 million grant for $10 million worth of funding that came through in 2020. I'll just move on to the next slide. Yeah, so a grant funding of $10 million was a was provided for the year of indigenous tourism several million dollars of that went to a growing indigenous tourism in Queensland fun that 33 proponents were successful in obtaining. And we had three sections of categories for that funding so it was a category one funding for up to $25,000 grants to look at business plans business cases feasibility studies. And then I category two funding, which was worth up to a million dollars to look at larger infrastructure or asset purchases for product development, seven so you know those 33 proponents were in the far north from tangible up to the top strikes in the West and the rest were were down from Townsville all the way through the rest of Queensland to the southeast Queensland border. Add of that out of that funding as well as the $7 million was added to go into the series and five $3 million dollars of that then winning to other initiatives to support the growth and development of the tours indigenous tourism sector in businesses and and some funding was awarded to the regional tourism office regional Tourism Organization he tourism tropical North Queensland.
And then through the Queensland tourism industry council as well, to support different initiatives around marketing business development and mentoring, as well as marketing, and marketing as well. So it was a great is a great investment from the Queensland Government to recognize the importance of indigenous tourism, to the tourism sector and try to drive that with the intentions, and I'll speak to touch on that a bit later in the 2032 Olympics over this next 10 years before and, and, and after the slide that you're looking at now just sort of outlines a bit of the investment. That was my to our different partners. Tourism events Queensland which is the, the statewide regional Tourism Organization you're looking after all of those things like the lowest audios and LTE is that are available. And I will share, share this slide with everybody as well, so you're able to have a look at it. There will be some interaction in there and some links as well that will be important for you.
Obviously we we've only got a short sort of time slot so I won't try to take up all your time with all of all of that, but I think it was really important to understand, and Steven mentioned, the pathway to trading and the role that indigenous tourism can play here in Australia for that so it does take up a lot of different boxes for the Queensland Government. But ultimately at the end of the day what we want to say is thriving indigenous tourism product, and in businesses. Just wondering if this slot will work. So yeah, this one just outlines a bit more of that $10 million investment and the initiatives that we support it so those 40 initiatives through the year of indigenous tourism and I did mention a couple of the marine tourism tropical North Queensland funding, take you and the lock. And I'm just wondering if I can play as part of the year of indigenous two years and we did have a video like, I'ma, but I don't know if it's on the slide. But I think it works fine.
But you'll be able to say that in the, in the other version and and give you an opportunity to, to look at that. One of the key, key parts that was supported, as well, was a, an indigenous leg. Tourism advocacy body so peak body for tourism, and there was two that the Queensland Government supported over these times so the Queensland First Nations tourism cancel, and then the independent indigenous tourism operators of Queensland. So I talk.
And these, these bodies are quite important because they are driven from the ground up by indigenous ritual businesses that are that are working in the sector. And really what that does is just provide a voice from the, from the tourism sector to to advocate on its behalf to local government national government and, and the water community. This slide here just shows a bit of the impact of that funding head.
So we were able to through the year of indigenous tourism support 496 participants in various mentor in capability programs and coaching, the tourism tropical North Queensland cluster group was established as well. So this was made up separate to tourism tropical North Queensland who facilitated it dr to, but it is an independent body tropical North Queensland cluster group made up of all of the different businesses and stakeholders that play a part in the tourism sector. And that's growing now from 160 it just within the last six months to 369 so it is gaining a lot of momentum, and it's just another wife of voice here in the in Far North Queensland, to be able to advocate on behalf of the operator and and obviously share ideas and and linking with all your different local, state, and federal government agencies, and all the other enablers that are available, he in Australia. Some key ones out of the category one category to funding.
It was 24 those pioneers that received capability money or capability capacity building money, which was $24,000 grants and they are almost all finished. Now there's anywhere to left over the last year to, to finalize, which is a great resolve now that just positions, those businesses positions them well to then secure further funding for their business IDs, getting ready to like I said that was up to a million dollars worth of funding. And all of this information is public information as well so that's available to everybody and I can share those links and you can see what that money was used for and who it was allocated to. And I'll have a bit of a case study further on down in the slides. Again, these are just some of the stats, where the money was was funded in us, and the types of support that was given from the tourism indigenous fund going to be growing indigenous tourism fun communications marketing, education, employment, destination support festivals and events experience design as well.
And again, like I said, you will be able to share this and it may be useful for you. Okay, so I work with the country advisory services part of the Department of Tourism innovation in sport. And it's ran indigenous tourism development and, and we've created a framework. Over the last year and a half that that we use to support, businesses, and to provide some guidance about how, how it what it is to be successful and how you need to reach to reach that success through these 10 six or your needs. So it's really wrapped around your connectivity supply and demand, and then we will link in with all those different organizations and entities that support those that development at those different
stages. So we at the moment have across the state. 220 different businesses or sparring businesses that we work with in support. The Hundred and about 140 of those are here in tropical North Queensland, and then further up to the tower strikes and out west to the man was a border, or add to the, sorry, NT border. So we use this particular model to help support them, assess, or identify where their needs, line, and whether they've been operating for a significant amount of time, or it's really at the concept stage. We will then we will then assess that and rep the necessary support, whether it be enhanced through the country advisory service which has three offices across the state myself here in North Queensland, one in Central Queensland and one in southeast Queensland then we also have a director and this is all under the option of of terrorism and a product of what has happened to out of the year of indigenous tourism and the continual funding the other the state and the importance of the state stays in indigenous tourism. So we have five different business growth areas trial open visit a ready market ready trade ready, and then you aspirational pace and, and for a lot of our businesses, this is where they are, they sitting at that aspirational phase, which just takes a lot of work from concept to building the business your business governance business planning for those types of, I guess, beginner, the beginnings of of any, any particular business that needs to be done is all happening within that aspirational phase. So we have a lot of businesses that are moving through there may not be moving straight into all open but they are moving moving along with our business continuum, and then meeting all of those tutorial nights so collective effort from an indigenous perspective is making sure that you're securing those, those particular rights, and having the conversation with your with your landowners, that you may be wanting to use for your product, and then stories and and culture that you're going to share to you know the necessary cultural authority provided to you to make sure that all of those boxes and you've got the support of your community, to go and then deliver that makes it a lot easier at the other end.
And where, where disputes might happen because you're using a particular story or accessing a piece of land that wasn't discussed and approved. So let's just say, say you're those those tutorial needs, it really then leads into the demand space, which is the consumer readiness, and that's where we want to say our businesses over this next two year period. In preparation then for the 2032 Olympics.
And I, I'm not sure we will have some questions at the end and time for some questions as well. So just write those down. If you'd like to and then it'd be happy to answer those. So at the time of this development of the report, and the numbers do change every, every day.
This is just what the outcasts their country Advisory Service impact has been during the year indigenous tourism so during that 211 businesses that we support we do have 260 on there but some of those are made up of the enablers supporters for those businesses. 93% of those hundred 96 and digital sign, business, so 93% of them are indigenous owned. And we also have those 3030 to 35 industry enablers, which is really important because you do need the support of not only your, your government but also the sector itself.
So the non indigenous sector and those that are already operating in that space and we have some really clear examples here in in the north of well functioning. businesses that that are willing to engage with their indigenous operators. As a couple of names that might be familiar to some of those in the room here on the right.
Just around, who some of those businesses are. And we've got a really clear breakdown as well of what we don't do in the attraction space, or the experience space of the tourism industry where we work across the whole, whole industry so whether that be hospitality. Arts. You know things even as transport as well transport logistics so we work in that whole space to support the whole industry. Don't need us on. Again, this is just some other links that have already really discussed about during the presentation but again it's just useful information about how the Queensland Government invested in what they're investing in one of the case studies, so I'll move on to that now. And one of the success stories is the bond a bear bush University. So it's a GITQ category to funded project that has been completed.
In April, April 2022, and and was opened for for use. And of course one of the important things yet have any investment from the government is wanting to say, the impact that it has but also the ongoing jobs, I guess it's around jobs and and no guest from the investment side, that's what you want to say that it's on ongoing viable when you're able to create employment opportunities for indigenous people. So, the Bernie bros University was it was a great example of taking the concept and plane, being supported through the Queensland Government and other enablers. Then, and they really were self determined, fundamentally, on, on the government, when they required it, and they were at a different level of maturity obviously being in a category to funded they were there was expectations random maturity. So they were able to be fairly self, self sufficient and self directed and lean on us for a little bit of support but at the end of the day, I opened up in April 2020 so they've got tour guides, trying and they've got two ongoing jobs and and obviously some construction work that happened there. So there's benefits. I guess from your governments, being able to invest in in those products and that might be important for our international audience as well. One of the next ones was one of the category one funded.
So that was around a strategic business plan for Noah and a lot and some of you may be some some. He might not know the life and, and the lots of Madonna Thompson is the chairperson of that indigenous independent indigenous tourism operators of Queensland. The I talk. So one of the, one of the really key figures in the indigenous tourism space in the southeast Queensland corner. So again it was just being able to get that agreement in place, release that the funding round, and then support those that were successful to complete that and position them for future funding and and future product and business development monetized, as well as another category to funded success story that has been completed a night they had a cafe, they went for a cafe de de Monterrey pose is around the, the turtle experience so this was just an add on to what was already existing in in space and, and yeah, good your cafe now is open and as you can say it's employing, you know, almost up to 10 people there, so far, people So, and then having trained, some of the youth. One business. The one business program is available through type so this is one of the initiatives that came out of the year in between Susan, and it really is a, a program that is there for mob the mob type sharing and learning. So they create an environment where you're able to get online, or they are doing face to face now that the coven restrictions are finished, where mobile are able to come together and share their ideas, and build their experience from other business owners and operators. So it's been a really good, really good program and then really well attended and you starting to see the results. After that, now he's, like I said, it is fun to three type.
Sorry delivery type funded by the Queensland Government, and those numbers, I believe. I think there's been a bit of 336 participants that have either engaged in the program so bought a device or being on the webinars. So I encourage you to have a look at, at one business in the slides once once they sent through Tq impact, again, that was just where we work very closely with tourism and events Queensland which is the statutory body. That looks after the promotion in marketing, in essence of promotion and marketing for all of the tourism sector across across Australia. And we did support an emerging indigenous experience field school that happened last November, here in canes and it had about 15 participants from all over the state, and different levels of business maturity, which was great because you had some aspirants and then he also had some mature operators and there were some links and information sharing. That was really, really beneficial for the aspiring business owners.
Like I said, the Tq impact a far, far reaching far board so they work heavily obviously they're the, the money for tourism promotion and work closely with the likes of TTNQ so tourism tropical North Queensland and all the other different it goes across the state to help promote tourism, the tourism sector, as a whole, nationally and internationally. But there has been a real shift in focus now through the use of indigenous tourism to highlight indigenous tourism product, which is great from the boy from from Tq and I guess another result of the investment that the Queensland Government is my to support indigenous businesses. These are just some of the businesses that had engaged with Tq transformational experience mentoring program.
So there is a lot of support at there should should like that. And I think that's great from from the government's perspective is that they wanting to, to support the industry and those operators. So some of these, these people will be familiar to those in the room here the locks of Dell Bangkok to colon so it was supported through that program and design the medals for the Commonwealth Games back in 2018. I think Mauldin goal by your dingy eco cultural tools with with wine and dine. And we have a representative for you today and Marcus. Marcus Friday and you'll be able to ask him some questions around Have I been able to move here in the tourism tourism
industry, from from their idea Muslim gorge. And this was the TTNQ in Paxos through the state's investment, and I'll do touch on that the Tnq indigenous class the group have grown from 179 to 360 members which has been really beneficial anecdotal information from from the attendees about building networking, sharing IDs content and just supporting each other, because ultimately that's, that's what makes a good tourism industry is that your Nathan Lane on all your different partners and, and people that are available to you and build really close, partnerships with them. During the year of indigenous tourism, there was seven new operators that would launch. So again this was between the year, 2022 2021, it was extended for a year because of the pandemic. So there was an extra year extra year of focus that was added. Added to this. And it finished in December 2021, but yet again Malden go by.
Strike charters margin was down and it is foul. You're going on a blending so all of these types of businesses were launched through that through these, these support mechanisms. Just wondering if this video apply. It's a good video and a little bit of a segue into what's going to be discussing transformational experiences and tourism. I'm saying right and leaving right up so that it's really important that that'll probably come up in the little bit in a panel discussion as well. But it's a really key aspect, I guess when we're dealing with, with indigenous cultures from my people up in the Torah straits.
And all around Australia is being able to, we have stories to be told him and the oldest living indigenous culture, the oldest living culture. And so being able to share those stories and provide that to your visitors, just leaves them with, with most an experience about they'll never forget. And one of the coin equations in a really unique position because you're the only person in the world that you'll be able to experience, traditional Torres Strait Islander culture and Aboriginal culture at the same time. Okay, so where to from here, I guess it's the race shaving creams lane visitor economy to welcome the world.
I've caught up to two links here. And I'm just wondering if that work. So last year they was. Can everybody say that. So, it's probably a little bit. Sorry, you can hear me. Yeah. Yeah. Like I say, I lost you. There was a Queensland tourism industry reference panel that was established, and it was so look at the interim action plans and recommendations to, to support tourism recovery after the pandemic.
So there was 75 recommendations, add of that typing away bore you with all of the 75. But the key ones to look at the K one so look at it around this slide here. So number 30 630-738-3940 and this was all related to indigenous tourism and First Nations experiences. Some of these recommendations have have already been completed.
Sorry some one of those, those recommendations was completed around supporting the indigenous tourism sector, and that was true the continuation of the country advisory service which I'm, which I'm a part of, which is great. It just gives some some confidence to the relationships that are being built now, and you have dedicated offices that are there to support the industry and and those operators. But you'll say there are these recommendations. This is what the Queensland Government is wanting to work towards. And ensuring then for the greater goal of 20 the 2032 Olympics where we will have a captive market of millions that will be traveling here. And then, wanting to experience what, what, not only Queensland Australia has an offer, but obviously we would
like to keep them in in Queensland as long as we can. Right. That really concludes my slides for today. Everybody I look I really like to thank you for your time and I guess I open it up to the floor if there's any particular questions that anyone would like to ask a bit of indigenous tourism, or any of those reports and what what the focus is moving forward. Well, he just like you.
Just in terms of 211 experiences and services. You guys are supporting It's fantastic. When you look at the breakup. Obviously traveling with my size of the line share those experiences into services sense at the time. That isn't actually playing across the whole region.
In terms of stretch targets, even 2025 I think when they're looking at that, three week period. three week period. Let's see incentive revenue targets job targets but they, you know, targets or do we have appreciation. You know how much revenue, the current industry is worth to the economy, and perhaps, what are we trying to achieve it. Yeah, thank you for that marks yeah that look, there are some ideas and I guess some preliminary thinking around it. But nothing that setting concrete yet. Not for what what I guess what the goals are all targets for the next four years and that that action plan is still to be finalized, and then release so they were there is still some, some thinking around it but it's not not setting concrete yet.
For any targets, I guess in terms of the revenue that that will be included as well. I guess a really good example to is, is a recent recent piece in the paper, the cans post that was, I think maybe a couple of days ago with Brian and dial from yeah Tuesday's Piper just acknowledging the man of Spain, and I guess the importance of tourism in tropical North Queensland, with about 3.12 billion spent in, in this this last little period. There's been a real boom here with visitation and anecdotally, you can say, when you're walking through the streets of your hearing in canes and and across the the beaches and and further up to the Dinah trace So, yeah, look, if we can sort of capitalize on those numbers will probably be able to recover fairly quickly, but that would be an anomaly but yes that will be part of the part of the goals and what comes out of this plant. It's really good point to that the tourism, the tropical nor classic sorry tourism tropical North Queensland looking, or facilitating through the support funding of the Queensland Government.
I first nations. Tourism action plan for this region for for the TTNQ footprint. That is going through a consultation now and he's aimed at being for the laws for December this year. Release next year. And that really just set some framework around for three community consultation about how, how, obviously, the recovery and what's needed to recover the, the tourism industry here in in the north side, I tourism in the northeast really setting the example for for a lot of a lot of the way forward for the rest of Queensland. So it's, we're in a really, really exciting space here. But again, it takes the commitment from at this time three three government but it's not always relying on.
Should I should say that three government funding. A lot of the tourism industry, from those that have operated those businesses work in the industry, it just comes from a lot of time, effort, blood sweat and tears to make these things work. It's not an easy industry, but but so rewarding. Once you're into it. Yes, there's somebody who has a question for you. If you can just unmute yourself, please jump in. Thank you.
Yeah. Thank you, Jenny and thank you, Molly for sharing this very important, best practices from Queensland. I understand that societies are more your societies more advanced when it comes to recognition and acknowledgement of the indigenous people. One thing that I'm interested to know is how do you handle comments or criticism from the public about that, quote and quote unquote, the middle of the indigenous peoples in Queensland.
Second question is that in terms of entitlement. Is there a scheme or a mechanism that, you know, return at the a portion of the income generated by this kind of tourism, to the indigenous peoples are communities. I am interested to know the ways or means which this sharing scheme is implemented in Australia. And the third question, I think it's, I'm also interested in the response of the domestic tourist with regards to this, you know, indigenous tourism in your place. Thank you.
Right. But thank you for your questions there just I'll just to recap way. We're sorry in terms of which 1am I remembering first. In terms of the quotes, and I guess the perception from from the water community have had that is dealt with.
I guess that's a bigger story, and an investment not not only from the Queensland Government but from the National Indigenous Australians agency the Commonwealth or federal federal body that is tasked and with, with the, I guess the development and progression of indigenous indigenous peoples and and things like the pathway to trading. We recently had commitment from the Prime Minister, Iran in shining a, a voice to Parliament, and indigenous voice to Parliament, these sorts of things help break down some of those, those barriers or misconceptions are in indigenous people and just a really important part then I guess through, through tourism itself is, is being able to, to, to tell, and be part of the truth telling experience, which I guess then just integrate or engages more of your, your non indigenous audience to understanding of some of the trials and tribulations. Good. And I say that, that indigenous people had to had to deal with him. And I think that that bodes well for them they're resilient and have have inner resilience that, that's just been built up over there, over there time so, yeah. essence of it I, the good far outweigh the bad and in this particular instance or in tourism.
The that answer that question then the next question was around. Yes. So we have through the air country Advisory Service a wealth sharing model that we use as developed as well, like I said, we're the Department of Tourism innovation in sport. So through our innovation on there was some framework of a setup a random wealth sharing model that we share with indigenous indigenous operators that then just identifies the key traditional owners communities organization organizations that they're building a partnership with or a tourism business with. And then I don't identify clearly at the start of, of any venture. What that wealth sharing models going to look like the Queensland Government doesn't recoup or there's no payment back to, to the government. In a financial aspect, whereas what we're wanting to say again is around the, the transition into employment and commercially viable businesses.
So that, I guess that well showing models are set up by those businesses to share with community, but there's no expectation then to, to provide that back to, to the government in any financial financial ones I hope that makes sense. Yeah. It's an interesting one, it's. There's been some reports, and it is what it is tasked with their tourism and events Queensland arm which is a statutory body so they're, they're being able to read what's gathering data on you know the comments made on TripAdvisor and, and all those types of things around indigenous tourism experiences and what they've been able to experience while while engaged in in them. And I guess the, the comments. Anecdotally, and I can only say anecdotally that I can share some, some actual data with the group as well share through Dennis I can get to you, but but it's been really positive. And I guess just the social conscious that continuation over the last 2030 years of of understanding the indigenous story that our stride Aboriginal story is really starting to you starting to see the impact of that.
And, and I guess the. Yeah, so the understanding then from, from your non indigenous sector around the important stat that indigenous people play within within Australia and within the tourism industry has been really positive. So, hope that that answers some questions. I have a question related to what has been discussed a little bit. You know, there's so many different organizations and how do you.
And what is the role of the department. Maybe the different interests, different organizations. Yeah, yeah it's it's a. Yeah, it's a really key aspect and one that is true consultation, three different meetings that you attend. It's always being able to sort of navigate all of that support that's available to you. And it's never, it's never been an easy question that hasn't been answered yet for anyone that's wanting to start a business yep I've got an idea.
Great, I can look at the Queensland Government side, and someone will be able to help me and you get on there and you've got 1000 different programs with 1000 different gradients. With 1000 different support options, and it just becomes really becomes overwhelming for for you and you really just thinking about how your businesses so in that, in that aspect. There's always a need for really good business hubs, or one stop shops that people can enter into. And that just makes the job of the operator a lot easier when wanting to engage. There's, there's nothing like that that set up at the moment are one stop shop, it's really around your, your self learning or, or self investigation about what's what's available out there and then trying to find that right link.
However, the country advisory service, and I don't want to give it too much of a plug but that's, that's how what the role of our offices, play, so you're able to engage with with them and then they can navigate the support systems for you and provide the necessary people at the right time. Yeah. Online. Thank you very much guys appreciate your time.
And also, a little present, right after this. Thank you, Dennis. Thank you. Thank you very much. Thank you. So, and so we'll have a little break. Now, for lunch in the room and online, I will talk to you about the activity that is designed for, for you to participate in.
Okay, certainly check on the lines. So the participants can participate in this activity and you can do that in your spare time, or later on this afternoon. So, the activities about design and new regenerative tourism product. So it just encourages you to think about what else organizations you work with can do in this space, and the ideal January chief tourism is that if we talk about sustainable tourism It's usually thought of as doing no harm. Right. So you try to not result tourism in deterioration of culture or the natural environment. However, the regenerative tourism idea is that tourism should give back to this the nation's more than it takes so it needs to actively promote societal well being, regeneration of natural environment and tourism should let people in nature, thrive.
so it means that tourism should be the means of achieving the goals for society will be in and thrive in natural environment. And that has been quite a lot of academic discussions on this topic and how to achieve regenerative tourism. Some of it came out of New Zealand, and this is one of the explanations of what the regenerative tourism should be based on the traditional Maori values in New Zealand. And you can see at the roots of the tree. This is the Maori knowledge and the western science, and the values that are held by the New Zealanders, and also through the Treaty of white banking which is the treaty between the Maori people send the settlers. Jackie promise is a promise for tourists to behave well well on the country. And so that's the roots of the regenerative tourists and the middle we have the trunk which is basically the organizations that are developing and promoting tourism.
And in the branches and the leaves of the, of these three will have the outcomes of regenerative tourism, which you see the social wellbeing the cultural will be in the environmental will be, and the economic will be ok. So, the idea is that we move beyond sustainability and trying to think more holistically about the development, and try to really not only restore but create a very thriving natural environment, and also contribution to local cultures. So the activity is for you to think about a new product or experience that can be offered by your organization or community. Oh, that the organization can support, and this needs to be a new product experience even if your organization has already developed
a range of products for tourists. And you need to think about the existing resources that can become the tourist attraction. The motivation for tourists to visit this place. The resources and skills that are already in place, and which need to be developed, which organizations can provide support and what kind of support, it should be existing.
described a new experience, and most importantly, think about how this product will improve natural environment, preserve and strengthen culture and address any social economic issues. So when you read it. Earlier this week, I have sent out the word document to those registered participants with the, with these table, and the previous description of the activity. And so this is for you to fill it out and you type what you would like to develop in your community in your business or in organization you work in terms of cultural tourism. And you can submit your field in a Word document in this Dropbox link, and also use pilot.
You can see the in here for you to share responses so that we can discuss in the afternoon after the panel session, I will also put these links up for you in the chat. Okay, so this is basically the the the activity of for you to think about to stimulate your thinking about what could be a new product in an organization that you work in or you work with. And currently, we'll have a short break. Until one o'clock Australian time so it's, we will recommend it in about 25, minutes. So, thank you. Oops apologies, the slides were not shared. Hey.
So what I was referring to is this activity. If you go to the Dropbox, link that I just shared, you will see the template for a Word document, and this is where you can type the new product you would like to develop. Right. And the other link for the tablet is where you can also provide the contribution to each, Each question that that previously mentioned to you.
Okay, so that can help us also discuss what a what seemed to be the priorities of new products, and what resources exist are required and what support is required. And what kind of benefits tourism can actually develop to the community and the niche. If you have any questions about this activity you can also ask in the chat. Hi there. Good. Good afternoon. I'm just wondering, Is there.
Hi, bye. Okay, go ahead. Sorry is a call them directly. Hi Patrick is called genuine dis Jenny and many many agers are free.
I was just wondering if I'm. If there are any checks messages or questions that goes to your account directly. Because we can hear some pinging. So we're not sure whether those. Those are questions or comments or anything. Is there a way for us to actually see the chat screen again. I see. Right. Okay, yeah, cuz we are.
Yeah, we're getting some feedback. Alright. No worries. Thanks, Patrick.
And, you know, we are here actually getting. Greetings from Jordan, that's going on. Alright, cool. No worries. Thank you. Oh, yeah.
There is no just did. it all. tourism, then. Can everyone. One in the Zoom Room Can you hear me.
Everyone in the Zoom Room Can you hear me. Hi, Jenny sorry good stuff yeah I can hear you. Hi yes Jesse, thank you, thank you for the feedback. No worries. We will resume in about three minutes.
Okay. Hello, Hey everyone. Molly Can you hear us. Hey, we can hear you. Once again, all right now.
My name is Jenny punch Ah, I am Dr. Dennis tall caches colleague, I am visiting Canada as well and it's good to be here it's good to see familiar faces or names online and it's nice to meet new people here. So, we will now start the panel discussion but we will, I'll first introduce each speaker, and then allow them to present this afternoon. So first we'll start with crag heartening Socratic Caitlyn has worked with indigenous and community groups for 20 years. In, the not for profit government and private sectors, he worked as a tour guide trainer marketing consultant and imposing product development. He has an academic background in environmental and social science, and is in the final semester of a double MBA master innovation and entrepreneurship. He ran the joint management unit with northern land Council in the Northern Territory, working with traditional owners and parts of Australia and parks empty supporting community based natural and cultural resource management and tourism development, cultural tourism has always been an area that he's very passionate about, as it supports cultural heritage management, environmental management and economic development and gets people together on country to have fun and get to know each other. crag is currently working with Jabbar Bina Yolanda Aboriginal Corporation and traditional owners of Dane Tree National Park to develop a community based indigenous tourism hub, an incubator with Eastern cuckoo eulogy people, they didn't gentlemen, Mr.
Craig Caitlyn. Thank you everyone and thank you for the introduction. Before I begin, I'll acknowledge the traditional owners they were kanji people of the country of meeting on in the regional traditional on a stick and oil bar you dingy and Chicago, and also the eastern Google geology traditional owners who on the land and see a little way north of here that I'm working really closely with. So, I'll talk to you briefly today about our projects and our focus on the two key topics, which is really how indigenous cultural tourism can have a regenerative regenerative process in terms of culture and also in terms of natural values, and there's two major components to our project. Driving both of those. But before I begin, I'll show a quick video that just touches some key sentiment from from our project, and that comes from my colleague Sasha, Shannon Berger, gentlemen. Yellin Sheila Mirabelle Jones orgy maga baba baba go. And that means now y'all ng been lost and strung together throughout people in LA and in cultural tourism assistant manager.
My main goal in this role is to you know make sure that tourism's being done properly on our country and and our elders and our traditional line is on board, every step of the way. Easton go VLNG boundary runs from the mo Rogue River up to Dan and river just up and down. The danger rain forest and the Great Barrier Reef side by side to sail countries out area, and now people will still hear today.
We have three main groups Yellin GJLOG and, you know, we've got 44 ethical ancestors. And we've got the most beautiful bit of country in Australia I reckon. Why not get people up here and let them hear it from the traditional liners who have been here and have stories to tell. Come on early morning along the way.
So, As Sasha was saying the area that we're working on. We're very lucky in regards to tourism that it's, it's a major regional destination, with global recognition of brand in terms of obviously the two World Heritage Sites the Great Barrier Reef and the web tropics World Heritage Area, but also dietary National Park and Port Douglas. So for us, the real opportunity and the long term goal is to reposition of that area. So, that a single geology, culture and in fact the culture will rain forest Bama through the through the wet tropics is recognized, hopefully as much as the Great Barrier Reef, and the tropics rainforest. We believe our product is high quality and immersive beyond, beyond the basic tourism experience. And of course to learn to the environmental regenerative aspect of that, not just sustainable or low impact but we only have a positive impact through some projects that we're starting at the moment. So some of our minds and partners include Queensland and federal governments, Queensland Parks and Wildlife Service, the wet tropics Management Authority, Queensland trust for nature Mossman Botanic Gardens and rain forest for foundation and rainforest rescue foundation who are not for profit groups that engage with various philanthropic groups also.
So just a bit of background about Eastern Gobi LNG lands you see this map up here with the pink, green and yellow. And that land stretches from just south of Cape Town, to just south of Port Douglas entitle there's about 330,000, hectares of legally determined land under the night of total act and under the Aboriginal Lands Act, although Eastern will be geology traditional lands and cultural lands spreads much further than that. into into other areas. There's four national parks which are jointly managed, and there's an indigenous protected area. The pink land through there is Aboriginal freehold land it's intended for housing and development. And there's also 15 indigenous land use agreements. And they have some power but they all may also make seems quite complex in terms of doing business honest in your in your country. So, our tourism project is underpinned by our tourism strategic directions plan. So the plan was developed as a requirement through the negotiation process to transfer those national parks back to Aboriginal ownership.
And it was Eastern geology elders who said, tourism was a major area of interest for them and also a major concern for them and they wanted to bring in a consultant to work with them and to establish a tourism strategy to make sure that they could see a ride forwards for them to really meaningfully be involved in the tourism space, and to make sure that those natural and cultural values were were managed as well. So we're in the process now of taking that strategy out to industry consultation and we hope to have that strategy finalized by the end of this year, but we're nonetheless using it and work into it anyway even though it's in draft form. So, the eastern geology tourism vision that was provided by elders at the time and it was in the strategy is not Eastern geology where our mingle geology and john Mara proud members of the world's oldest living and surviving culture, welcome visitors to share respect for our boo boo, whether the world's oldest Marja makes our pristine Jalan biology. Good job, and your Nana Gemma, Nigel. See you next time. So, and you can see there in terms of the discussion around the regenerative powers of tourism. The core of this vision is about respect and it's about respect culture and people, and it's also about respect for land and sea and country.
So the key drivers that come out of that strategy that we're focusing on to develop our project is first of all we're starting with cultural heritage so that's a cultural connections project, working with family groups working with elders going through country and figuring out how to do tourism and culturally respectful why and that was Molly talked about the importance of that in his presentation as well. We're developing a tourism Harbin incubator that will work with existing businesses and also new ones. And also bringing together industry and pharma to talk because tourism is all about partnerships and if you think you can get tourism going by sitting in a fishbowl or by yourself and not engaging with the rest of the industry you're in trouble. We're also establishing a Bama futures fund which is really a philanthropic trust to take donations which is just an additional stream of revenue for us. And we're pushing forwards with a range of projects to build on this idea of having reforestation gods and Rangers and that's really that space where we aim to have that positive regenerative effect on on natural values and link that back to our tourism projects. So here's some of the double been arranges at a tree planting a tree planting dies so rainforest for foundation and rainforest rescue foundation. They work with philanthropic groups to purchase land and then to do vegetation with those.
So we're also working in our, in the carbon sequestration space as well and looking to purchase properties and be doing reforestation and to use those experiences as a tourism opportunity as well because as we know people all around the world really came for an opportunity to fill out that made a difference, and to engage with local groups, not just culturally but also environmentally. So, the core focus of those projects isn't tourism, but we're leveraging our tourism activities off those projects, and you'll see a lot of mainstream operators in the industry or promote the Eco certification by supporting projects like this. The difference in our cases we're not using a third party we're actually running the project through gentlemen and was involved. So the other part is that we're actually building a culture and Visitor Center, or the physical tourism hub so this will be in a tribulation, which is a major tourism mode inside bank. And we hope to have this project finished in approximately two years, and this will be the center of our operations and. So there's two parts to the hub there's the physical building but there's also the service that the hub will provide to existing instance challenge and tourism apparatus.
And so that'll be a support service for them. Also the hub will will form those interconnections with the regional industry will help to develop new products and support Obama to engage in tourism at all levels. So as I said before, we're starting with a cultural connections project so this for me is why I enjoy working in the indigenous tourism space the most. And for me, you know, I've seen non indigenous, and in fact indigenous tourists as well who have grown up in metropolitan areas and had little experience of culture. Leave cultural tourism experiences in North Australia, literally in tears. The experience of getting an opportunity to spend some quality time with traditional audience has completely changed and reevaluated their worldview.
And also there's the internal process as well where it shouldn't take something like tourism to bring groups together internally to be sharing information and knowledge, but the fact is getting elders in cars and getting them out on country takes resources and Tom and tourism can actually provide those resources and experiences. So we're going out to sites and recording cultural knowledge with elders for visitors, we're developing information for tourism for visitors and the tourism industry and interpretive materials to try and add God's long chat to us from. So the basic steps of the cultural connections project involves visiting sites with elders and young Bama to share stories about those places and think about cultural protocols and so forth. Recording cultural film content to us. Again, really important to get those cultural protocols clear so that all the different family groups and clan groups and elders are comfortable with the why tourism is being done on those places. We've run a couple of pilot tours and will continue to do that over the coming months.
And then of course, as always with your project management we get your feedback and you go again. Um, so yeah I would say in terms of our two topics for the discussion today. Tourism can definitely be a vehicle to strengthen culture, running a process like ours, which is not that common can be quite resource intensive if you really running a community based process on restoration projects and positive environmental projects can definitely be hugely complimentary in this space. And of course it's all about stakeholder engagement and moving at a pace that everyone's happy with.
And I've got discussion here but I think we're going to save that and do it, do it as a group home. Excellent. Thanks, everyone. Thank you very much, Greg.
Actually, you got me at culture there and looking at those images and that video of these ladies earlier I think it's encouraged me to visit those sites in. In this part of Queensland, so I think I'll come back and visit those sites and go for those tours as well. Alright, our next speaker is Mr mockers Grady Marcus is a sales and marketing manager at Mandingo but money, Mandingo by ancient indigenous tourists, you have to correct. This is a new indigenous owned and operated tourism company that is developing eco tourism and events, just east of Ken's in the land of Mandingo by your dingy people. He is a tourism marketing professional who has represented world class products and destinations across local domestic and international markets in Australia for over 20 years prior to joining mending all by ancient indigenous tourists. Marcus has worked for a variety of cruise and diving companies, wet tropics Management Authority authority, tourism, tropical up north Queensland, among others. Ladies and gentlemen, let's welcome Mr Marcus Brady.
Ladies and gentlemen, thank you so much for having me today and I do want to pay my respects to the traditional items on the country on which we mates and euro kanji here in our immediate part of cans came away What about a dingy to the greater area of cans, and of course, the people I work with. Money girl pie. ancient indigenous tours money I'll buy you dingy people. It looks nothing like it is spelt. So, Mandingo by it looks like but it's money girl pie.
And I am I have the great honor of being the sales and marketing manager for this new tourism experience here in Cannes, we've been really operating on a regular basis, since March. So what I'm going to take you through is our journey, how we've got to where we've got lots of ideas and tourism, have been, you know, largely adopted by the greater community through money gal by you dingy Aboriginal cooperation. My employer, and indeed the leaders in tourism being an aspirational industry, and a generator of economic and social well being for this traditional line of group.
So, this is a little bit of a shameless plug guys really on the sales and marketing guys so, So sale you guys what we've got to offer. But, you know, we're doing this now on a daily basis, and really proud of where we've come. So, okay yes I'm going to paint here for you. So this just takes some key milestones, obviously the major milestone for money goodbye eg people was gaining their Native Title determination in 2006. So, you know, people who've been here for thousands of years. This is not ancient history 2006 not that long ago to gain that acknowledgement of the traditional in a group. And from there, they've been able to build out these industries, right through to sea and land Ranger program. Now this has been the coming together of a workforce.
Working with scientists working with national parks Council, state and federal government agencies to rebuild a country that was devastated by some very bad decisions that were made over many, many years. You know, to the point where the waterways the freshwater ways that supported fish, birds crocodiles, just east of cans were reduced to the same acidity, as battery acid, you know, nothing would grow there, the soils were red, like, the surface of Mars red. So, this is what they inherited as a traditional owner group in 2006, and what they have achieved, just in that short period of time. And this is what we share on our tours, is just where they've come from, you know, from a devastated environment to one that is thriving again, in partnership. So they talk about tenure blind, you know, their partnerships, their traditional owners, their country is tenure blind so they can move through their country, because they have strong agreements with land managers, with land owners private land Islands, with national parks, so I can get into these areas of their country. They can do traditional burning of those areas they can manage feral animals feral weeds on country, and it's been an outstanding outcome, and that's certainly part of. And this is what Craig was saying as well you know this is certainly part of our story. And what our visitors want to hear, you know, is is a traditional owner group, determining their own path and right at the center of a model that incorporates, lots of different partners that support the traditional integrate at the center of that model.
And just what you can achieve when you've got that in place. Okay, so this is our and the big shiny thing. So this operates at the Cannes Marina, it's a 42 passenger 12 meter river cruise vessel.
So this has really been the game changer for us as a company, we now can have people come to the reflate terminal, which is right in the middle of the central business district two cans. Hop on our vessel, and within 15 minutes there with the traditional owner on their traditional country. So it's an immediate, you know, impact on that person, and they feel that they're getting great value in the tool when they sit down they see this boat. You know, beautiful vessel, and they made how guides their money go buy it into ranges, and they just to have that experience and they relaxing so it very quickly.
You know, so we are very lucky as a tour operator here in Cannes was so accessible. You know, and so it's it's an outstanding opportunity. So yeah, we're very proud of our vessel. We then come across, what's called the Trinity England's, the main river system, just east of Kansas, we go down hills Creek, and we come to our infrastructure so this is part of a package of support that we received from both state and federal governments in the last two years. This is part of stage one of six more stages of infrastructure development that will happen over at least Trinity.
And this allows us to operate all day long. So in terms of the tides, that used to, you know, really make it difficult for us to get in and out at different times of the day, because we have this fighting pattern, and this 35 meter long gangway, we can now access country, all day long, and so that just opens up opportunities for morning, afternoon tours any anything tools as well as our sunset cruises and things like that so that's really being part of the, the game changer. This is our Ulu our Stingray shelter. So this is the first thing that our guests on our hands on country go to a see, it looks like somebody had a Star Trek Star Wars looks like a ship this land and and amongst the mangroves, sustainable, so we we collect, we use our own water. We have solar panels we have batteries. So this is completely off grid. And we have won a number of sustainable awards for this building.
And then this is stage one, as I said have five more stages to go where this is going to connect up to a one and a half kilometer rise boardwalk. That means people can have great access comfortable access over the mangrove ecosystem. And then there'll be a number of towers, three by 33 made a high towers over there. So what is being proposed is is pretty fantastic, what we have already now though has allowed us to operate, we can start now we can show our partners in government and private sector, that we are here, we're making money we're covering costs, we're profitable. We're employing our own people. And, you know, you can get behind us and help us achieve the next five stages of of infrastructure development so we're at a very exciting stage in the lifetime of this, this tourism product. So this is our product our main product is our hands on country eco tour, we're operating operating that three days a week.
But we're, we can we can change we can move around with the demand that comes in so I'm constantly getting, you know, our main market is a domestic laser market into cans of the moment, really led by Melbourne, Victoria is a largest market. And we're getting a lot of families during the school holiday periods, and then you you, you're all the demographic of Australians coming through. And the response has been fantastic. But this is for the three hour tour, what we're also getting his corporate groups that want to, you know, take that box which is written into the reconciliation plans. Now, you know, within their strategies, and they want to engage with traditional owners, they want to have an indigenous experience, but sometimes the three hours doesn't fit in the way they want it to do.
So we've flexible. Okay, we never say no, we say yes to everything we bite off, perhaps sometimes more than we can chew, chew like mad, and we make it happen. And yeah so as a te