Cultural Tourism Recovery Workshop 1: Introduction & Peer-knowledge Sharing
community, but also contributes back in terms of both the contribution to the natural environment, and also to the preservation of culture workshop. Number four is focusing on marketing and marketing it has been a very big challenge, especially for rural tourism and destinations. And that's because so often there is no capacity to connect with wholesale tourism operators license travel agencies or online booking systems. And so, there, there is a need for support and now with Corbett 19 pandemic also need to think more creatively about how we are going to connect with potential visitors who these potential visitors would be worship number five phi is related to the problem that many places face when they focus on tourism that tourism takes a lot of resources and is sometimes seen as panacea so something that can cure all the problems. Well that's not necessarily true. And what we need to think about is how to diversify economy in rural destinations, how to link, different industries and economic activities together to create. If you want a value chain that links traditional activities tourism activities, and any of the links to industries accommodation, food and beverage agriculture and so forth.
together to make sure that destinations are not as vulnerable, as if they only focus on providing tourism experiences. And the last worship is the conclusion workshop so. Okay, so what is cultural tourism. It's a form of tourism that relies on this nation's cultural heritage assets and transforms them into products, and that can be consumed by tourists. So what is important is that it involves tourism and tourists. So, it is part of the broad tourism sector and interface most of the business laws of tourists.
You need to have the market tourists you need to have the transportation to get to is from place of origin to destination. You need to have booking systems because Teresa, want to have the safety of knowledge, where they're traveling, that all the arrangements will be mad. They need accommodation they need food at the new tour guides, they need activities to participate in. And, same as any other tourism product, they have expectations that need to be met. And that would lead to satisfaction. And, again, same as with any other tourism product. We need to satisfy tourists for new writers to come. Otherwise, we just not gonna have tourists the word of mouth and especially electronic word of mouth for different review systems and social media
has become a very powerful so it kind of create success, or it can break organizations. Then, and they meet in the middle of the tourism ecosystem for cultural tourism. Play cultural heritage assets. So they're the tourism products that's why people would travel to these destinations. And they need to be presented this tourist projects with storytelling, with engaged in activities. And of course they need to be preserved. So cultural heritage management is also involved because we need to preserve authentic, genuine cultural heritage assets, be a tangible or intangible to present to tourists.
And so these components are all very important for cultural tourism to succeed. So cultural heritage is the legacy of physical artifacts and intangible attributes of a group or society that I inherited from past generations maintained in the present and bestowed for the benefit of future generations. into tangible, which is buildings historic places monuments artifacts that need to be preserved and intangible cultural heritage. So that's a living heritage, and these are practices representations expressions, knowledge and skills transmitted by communities
from generation to generation in our region. intangible cultural heritage is very important. Often it's more important than the tangible artifacts that the building we see. And it's also very challenging to preserve, because they need to be passed from generation to generation narration. And that's why, youth are very important, because they're the next generation that need to learn about these traditions and preserve them. But even around the world that have been an increase in interest in intangible heritage. So tourists also get to be bored with looking at buildings, and they want to engage with other people in the destinations that they traveled to. And that's intangible heritage is very important, because there's the means of establishing these linkages and communication between the hosts of the destination, and the tourists, the visitors in the destination and cultural heritage is of course very diverse and dynamic. So as I mentioned, I used to live in Hong Kong, so in Hong Kong.
In China, there's a lot of both tangible and intangible heritage. So, of course there. I can this image ancestral whole that temples hand are the tangible cultural artifacts that we can learn about the architecture, and about the history of the people who live here.
There is also intangible heritage. That is related to the traditions. Some of them use also partly tangible heritage, like the tea traditions, how to drink tea and prepare it, and serve it. Right. So you have the pottery. And then you also have the knowledge of how to serve tea. And we also have Intangible Heritage such as conflict in martial arts right. And the martial arts. Always develop the content continuously develop through the Masters that know that.
And, of course, conflict has been finally popularized by films, such as films by Bruce Lee. And that's an example where the traditions. The, the old cultural heritage meets the new media, new markets and new popularity. And so through his films, Bruce Lee could communicate the martial arts of the tradition in China, particularly Wing Chun, and communicate it to people from outside. And now of course if you go around China, and in other countries in Asia. There's a lot of people who are not from Asia, who want to learn these traditional martial arts and travel, specifically for retreats, in
martial arts school, schools, thing. Another important topic to think about, besides the dynamic of cultural heritage is the authenticity. So in my hand do is believe that they want to see something that is real, that is a genuine the representation of culture. But do they really want to do that. In some cases, they actually want this heritage to be presented as authentic, but also made comfortable and convenient for them.
So, established experience is typically what is presented to tourists, and it's very rarely fully authentic, because it's a show that is put on for tourists, so that's already not genuine, not authentic. And in some cases the authentic experience, maybe two different too difficult to explain or understand. And so it needs to be interpreted for tourists, the balance between New and familiar is quite important and tourism, but it also depends on the type of tourists that you are, you find some tourists are more open to new experiences. Usually the secretaries that have traveled a lot, or they're familiar with the culture of the destination. Others may not be so open to radically different experiences and need a slow introduction into a different culture.
And so you need to know your visitor. But what is important, with stage the experiences is the opportunity to provide real interaction between cost of the country, and the visitors, and most of the tourism products have been moving from the idea of a passive observer to an active participant. And then some cases it doesn't even need to be very sophisticated. In this picture, we're in a village in Fiji, and the Pacific Islands. And this is traditional cover ceremony.
And what they did. They asked us to nominate our chief, so they have the chief of village, and they asked eliminate the chief of tourists. And then the chiefs, gave welcome in the speeches.
And then they send a traditional son and then they asked us to sing a song. And so this is something that is a nice break that can help establish linkages early on. There's also the apology of cultural tourism that different groups of tourists that I interested in cultural heritage, and they are very by motivations behaviors, and they seek the similar experiences. So it's important to understand what is motivating them to travel to destination, his culture a primary motivation to travel, or maybe they're traveling for socializing with their family and culture is a secondary motivation for them. It is important to understand what level of knowledge about the culture or the heritage site that these tourists have and what kind of experience, they're seeking to would classify cultural heritage tourists, based on the experience of the depth of experience, and also the maturation of traveling for culture, rather than we can come up with this diagram, this is from Professor book co chair of University of Queensland.
So some tourists, I incidental cultural tourists didn't plan to learn about the culture they didn't plan to visit cultural side, but they were passing on the street at Temple, and today it's looks interesting I'll go have a look in and say, but maybe that temple didn't have any interpretive information, or maybe it was only in the local language. And so they didn't learn much about the temple. So interesting double left and went on their next activity. The same incidental cultural tourists. And then we'll have casual, and sightseeing cultural tourists that. Also, don't get very deep experience. But, so for casual touch with tourists culture would be a secondary motivation and something that they also see at the destination so maybe they go for beach holiday. But then they want to maybe have a traditional dinner. And they're not seeing cultural Teresa those that go on sightseeing tours. Usually, the time is limited at each site. And so it also does not contribute to a very deep understanding of culture. And then we'll have a very curious group of cultural tourists, there's serendipitous constructors. These are the ones that probably don't think about learning much about culture, or maybe they did just didn't know about the cultural side of the destination.
But then, because of the well designed experience of that cultural site or that cultural experience, then actually looked about it. And this can be done through visitor management interpretation storytelling, engaging activities at the site or with the activity. And this is something that cultural tourist destinations and attractions need to think about how do we convert, even those tourists that maybe don't know much about culture into tourists, with a deep understanding of local culture. How do we help tourists to achieve that.
And then there are also purposeful cultural tourists but those typically already have quite a good knowledge of culture, so they know what they want to know what the one to see the have some background information. And so at some level, you could say it's easier for them to have an in depth experience at cultural sites or with different cultures because they are already know something about. So the interesting group he had to focus and that we want to confirm convert the serendipitous cultural tourists. So, one more of those experiences.
And this has been happening a lot. Prior to the pandemic when people were not necessarily structuring their holidays, very well they would book accommodation and then they would want to see what they can explore in the destination. Thankfully, due to internet, we could actually find activities to do quite quickly in the destinations. And another related type of tourism is community based tourism but what is important to think about when we come to community based tourism, is that this form of organizing tourism it's not the product right so it's something that takes place in the community community is owned by the community in some form, could be through camino land ownership or through a cooperative, or for a non government organization, and which benefits, local residents, but it's not necessarily cultural or not necessarily ecotourism right so you could have community based tourism, providing environmental type of tourism products, Wildlife, watching for example, but the place where people stay and the land around is owned by community so it's part of community based theories.
And there have been quite a little critique of community based tourism. And it is idealistic. So, usually the idealism is linked to the community ownership of tourism enterprise. So the say well, has to be one owner he can't own as a group would wouldn't work because they wouldn't be people responsible for the success. It works in some cultures doesn't work in other cultures and subcultures communal ownership is the way people have dealt with land and activities for a long time. Sometimes it's based on the family ties and that actually helps to also succeed in theories.
In some places here, like of responsibility and clear leadership does not help associated tourism and action to market is another issue, because community based tourism is usually located in rural communities there is lack of access to markets, and especially we can see the, let's say cultural tourism and destination is popular by international visitors, it may be very difficult for them to access rural areas, as they may not be able to drive confined transportation to their destination, and so forth. So usually support is needed, at least to set up community based tourism by the either the government or non government organization. The scale of community based tourism is typically small, so it doesn't contribute to national development.
So the critics say, but you know if you think about it, one hotel with 200 rooms or 20 homestays with 10 rooms. Each still 200 rooms, you feel that way up. you fill them up. Right. And also it's viewed as first stage in this nation development so some critics say well, you start with community based tourism but then it will be all the hotels. Some would say that's experience in some destinations in Indonesia have such as body should be here, interesting to hear from Mr monk who later. What are the success factors, their success factors. The participatory planning and capacity building, so everyone needs to contribute collaboration and partnerships.
So actually what pretty say is a problem that is relying on external support. Actually it's a factor that can lead to the success environment of community members is important. And so is establishment of community goals so what you actually try to achieve. So, the benefit from tourism should go to the community. But what exactly we want community to improve system so from an evidence such as government funding this division and private sector, also important. And this contributes to the access to formal economy right so connection to to operators reservation systems and so forth, and focus on generating supplemental income for long term community sustainability is also important so creating a fund to put the surplus in final financial viability, is one of the challenges, marketing, and legal direct marketing to foreign visitors is a problem so that's why support networks is important product development is often a challenge so product needs to be of a certain standard to satisfy tourists, and especially when businesses, only begin to operate. that can be an issue.
And also, in some cases land management that is actually real problem. And that's what can also be a barrier to success, who owns the land who owns owns the property that can be conflicts between people and groups. Okay. So, another related and relevant concept here is tourism villages. So, a human who provides a series of definitions of what tourism bill is, is severely is committed to a vision of tourism as a tool for positive transformation, inclusive and sustainable development abilities that promotes and protects, its nature, and its culture, a village that value is, astronomy, his craft is people. And also, it's a village that empowers, its community, and the village that works for well being of residents and visitors.
So, actually in Indonesia this concept has been embraced. Since around year 2000, and has had already quite a long established history. There isn't religious as part of a brother rural tourism. Tourism is tourism that takes place in the rural areas non urban areas with low population landscape and led us dominated by agriculture and forestry and traditional social structure and lifestyle. And usually in rural tourism visitors would learn about the culture, the lifestyle of those villages, and probably learn something about agriculture, because that's the traditional economic activity. So United Nations World Tourism Organization have has come up with the best tourism religious initiative, which focuses on addressing the exactly similar things to what I mentioned before, How regional regional inequality is fighting the population progression gender equality and women's and youth empowerment, promoting rule transformation, strengthening traction capacity, multi level governance and partnerships actively involved in communities, providing connectivity, infrastructure, access to finance and investment, advancing innovation in the digitalization innovation and product development and value chain integration, promoting the relationship between sustainable equitable and restricting food systems, and tourism advanced him the Conservation of and cultural resources promoting sustainable practices, and also enhancing education and skills. So, the idea behind this best tourism villages, is to support the villages that they interested in providing tourism experiences. To do so, and so they want to stimulate villages to participate in this contest.
And through that the villages would need to improve their governance and management, and their product. And the initiative consists of three aspects. One is the best tourism villages. Least. So, in who has selected villages from around the world that it things represent the best tourism villages in the world. One of them.
Lung Aaron is in Indonesia, and in the second workshop or there will be a field trip to that village. So, we will learn about why it is considered perverse tourism village. What is their product. What is their market, how do they operate in other aspects that is quite important and beneficial and if you an engine, working in the tourism village. It's important to consider. It's the upgrade program. So the upgrade program provides you with tools and means of improving your product. So, if you're not considered to be a pastor isn't realistic but you have something interesting in your village, or maybe the product is quite interesting it's just not fully developed or maybe mission, some of the aspects of building partnerships and contributing to the community. And then, you don't believe you. And as partners can help you upgrade your village. And the third aspect is best tourism religious network so it also provides the opportunity for villages to communicate and learn from each other.
I know the tricks here, is that member states, submit applications on them in nations of these villages, and they can be only free from each member states from each country. So for example, that could be only three from Philippines only three from Malaysian on lives read from Indonesia. And of course there are many more religious than that. And so, it's also important to think about how to establish good quality products that can be considered as a good potential by your own country, before going to the international stage. Right. And so that's the brief overview of cultural tourism village tourism and what has been happening with that concept. But now let's turn our eyes to covert 19 pandemic.
So as you know, we've been in the pandemic from 2020. It's that with a few cases in woken in China. In late, 2019, but most travels stopped around March so in February, this nation started closing down, and then March 2020, most of the world has closed for the current currency can see that also the pandemic pandemic comes in waves. And if you especially look at the deaths numbers at the bottom of the screen, you can see that there are very pronounced waves, I can. We may be we're coming out of the pandemic. As the vaccination scheme has worked around the world, and even though people get sick, the illnesses are typically less serious and fewer people are admitted to hospitals or have serious consequences. But, nevertheless, most of the world and, including Southeast Asia have been quite heavily affected by the pandemic. If we look at the impact on different regions, we can see that America and Europe are have had more cases and more deaths as well. Whereas, Southeast Asia has managed to relatively well in, and the pandemic especially in this year and last year.
The problem is that the pandemic was managed through quite strict restrictions on travel and on gatherings together, which of course has negative impact on both the tourism and the culture sector. The eyes the face tools and so forth. And this has to be recovered. If we look at the United Nations World Tourism Organization statistics, we can see that there is actually quite positive sentiment to travel, so some people were concerned, maybe after the pandemic tourists will not want to travel anymore, people will find some other hobbies to do, and they will be too scared to travel. And if we look at especially at Europe. They're back to some of the old problems of tourism overcrowding of tourism destinations. And the problem is with transportation and find it and accommodation and so forth.
We can see that also occupancy rates have been a recovering. And a lot of people are looking for flights, using Google. We can also see that still the international tourist arrivals quite low there minus 58% if we compare it to pre pandemic year, and the hotel bookings also quite low. So what's the problem. The problem is that the recovery of tourism is n equals, not even if we look at at the Americas, and especially the Caribbean, where they didn't restrict travel down almost not affected by the pandemic.
If we look at Europe as well. Since Europe is quite an integrated economic space. They couldn't close their borders. And so the international travel continues to cure the not very high barriers, you just go in your car and you cry cross the border. It's quite easy to travel by road, the distances are not very large to travel from one country to another. Some people go to buy the groceries and neighboring country. So it's quite easy for the destinations to continue with tourists, but it will look at the Asian Pacific, and then we see that still towards me and 2022. How we have minus 84% of International Visitor arrivals compared to 2019, the last three pandemic here. And the recovery is much slower than in any other region. There are some reasons for it.
Most of the countries have been quite concerned with the pandemic and closed their borders. And then one of the countries that used to send the most tourists around China remains the borders closed, you can travel to China for tourists purposes, as a visitor, and also for the Chinese to travel around, they still currencies in place. So, when they come back they need to stay in quarantine, and it precludes travel from from traveling overseas. Okay, so here's another graph that demonstrates how behind in terms of tourism recovery within Asia Pacific region.
One of the things to think positively means that we'll have more time to think about how we want to develop tourism in the future to make it more sustainable and beneficial for our countries. Now the interesting graph here is if we look at the dynamics with the hotel bookings. And then, actually, the bookings in Asian Pacific are not as bad as the International Visitor rebels, but that means is that there has been quite a lot of demand generated from the domestic tourism.
And that's also quite beneficial. This is something that the regional was like in. Before that, more people are interested in discovering their countries. And what happens and it also the same. In Australia, the local residents, then travel further to less known destinations, and the there is an opportunity for rural areas to attract additional visitors, because these are the places where people haven't been before they may be traveled to other major cities in the country, but they may have haven't really explored in depth, these regional areas. and this is where there's an opportunity. So, our tourism culture arts events have been very heavily affected. And this stimulated also virtual access to cultural and true experiences. And this is why this dish the digitalization is very important, not in terms of just taking tourists away and replacing tourism with virtual experiences but also through providing opportunities for marketing through connecting with visitors before they come to your destination.
It felt so also to reach new markets and this has become very important as some countries are open and others are closed and so you need to be quite agile in terms of understanding where your visitors can come from. Right, so, Australia was closed now it's open. So now is the time to try to attract Australians to come to your countries. China remains close, so you need to shift from that mark. And since you have the new markets you also need new products, and this can be established through new partnerships, trying to understand how to link, different products together, feeling safe for his priorities and that's something that we found in our research. Actually, we asked visitors what they would like.
Australian tourism, to look like in the future. And so we hope it's safe it's something that is important for us when we decide to travel, as you can from quantity to quality is also an important aspect, so we don't want the all the tourism and too many tourists to come to the destination. And so, we need to think about how we create a type of tourists that stimulates, our high expenditure from few visitors shift from informal to formal economy is also important, as those people employed in informal economy and tourism have found very challenging time during corporate 19 right so they couldn't get any type of support because they're not participating in the formal economy, they're not eligible for business support or individual entrepreneur support and so forth.
And of course responsible travel is how everyone thinks travel should be that both tourists, and organizations behave in responsible manner to contribute to sustainable development. Okay. It is a challenge to sell the tours to domestic travel is so you need to think about how you can provide additional value that tourists cannot cover by traveling on their own, why they need the tour guide. They do have some perception of knowledge of local culture and so they may think they don't need someone else to show them the culture because they know about it anyway.
And so that perception needs to change. And it has been changing but also for example in Australia we have some issues for day tours and bus two companies. Because tourists, choose to travel on their own, rather than engaging with local providers. Isn't this needs to demonstrate value, improve storytelling and create engaging activities and provide the access for tourists to something that the country's can't experience by themselves.
So for example with the traditional owners the indigenous people of Australia. Some places you cannot visit unless you have a guide, and that helps also with the cultural heritage preservation, but also contributes to the community development, and sustainability. But, rural tourism has benefited from people trying to escape urban centers too crowded feels unsafe will go somewhere where this piece quiet, and we don't need to wear masks, all the time. Okay, so there is a little bit of silver lining of benefit in this pandemic.
Okay. So in conclusion, we will be discussing this imagine the issues in the future workshops, especially focusing on women and youth and cultural tourism, designing our regenerative tourism or friends. Marketing cultural tourism and pride in adaptation and economic diversification. So, the next session. In today's workshop will will be from the panel on the experiences of cultural tourism during college 19 pandemic. Okay.
Thank you for your destination, and please let me know if you have any questions, and please don't try it on this place. Any questions. Okay. So, if we don't have any more questions. And then we can move to the next part of the workshop.
So, this session will be shared enough practice from a different speakers. And we'll hear from these six speakers, and I would like you to present in the order, you're presented here so first we have nice photos yet on our one summit, and she is the director of tourism department at Kota Kinabalu City Hall in Sabah Malaysia. And she has been working in the government sector for over 20 years. She has completed masters of tourism planning and has had extensive experience in community based and eco tourism projects, and she has continued to work on them, even during the pandemic. Then we have nice Amalia Robin, who is the coordinator at the center company, the tourism village company. And she's also a tourism manager with Kota Kinabalu City Hall and a volunteer mentor with Council of social services will have Dr France, Daegu, who's a senior experts on sustainable development and conservation, with the Ministry of Tourism and creative economy of Indonesia.
Dr Fran still has an doctorate degree at university as I gotcha Amanda, and he has a long history of work with Ministry of Tourism has been involved in various sustainable tourism initiatives, and in various capacities. Because also lectured in post graduate programs in London and Jakarta, and published on the Eco tourism and sustainable development. Mr Magoo Candia is the founder of the receptor mass tourism village, which is located in Bali. It was established in 2010 and Mr monk who has had a very long period during as that in as a tour guide, and then he was also president of Indonesia is tourist guide Association, and president of Southeast Asia tourist guide Association. He also was a trainer for the Nisha tourism village development funded by the Ministry of Tourism in 2018. He established their service at the Academy, helping to train people participating in the village, tourism, and he's also studying Hindu theology. Mr. This year couple young cabanas is a restaurateur by profession, and also an entrepreneur by experience.
She has developed various native products in the corner the region in Philippines. She is the general manager for none of this had to hand woven arts and crafts company, and also manages, we're not a cultural village and forest homes, and also has a restaurant as well. And so she's very busy. And we have families, learning a lot of this under. I was a faculty in the former dean at the College of Hospitality and Tourism Management in the University of the country at us in Philippines.
She's the president of the current year Sheriffs Association, and she's on the board of several other Hotel and Restaurant organizations in the region. Right. So, now, we can have the speakers, so everyone has 10 minutes. And I'll stop sharing my screen for now.
Miss Fozia Don. Are you ready to to present. Yeah, thank you. Okay, over to you. Okay, thank you very much.
Thank you very much. Moderator Dr. Dennis. It almost guaranteed from the city hall. For so first off the owners of the relation to the organizer for held is meaningful cultural stories and recovery workshop, and I'm so overwhelming. It's a privilege to be part of the workshop. As I mentioned earlier, I'm for that and on summer, Director of tourism departments, conducted by the City Hall, and then the person in charge of the tourism development in this, in the city of economic Hello, focus on community best stories and again start I would like to share a little bit about product innovation moto CT conducted by Lou, as none sKk is the capital city, capital city of Malaysia.
And then the city is located on the northwest corner of Asia, with the size of our 251 kilometer scrape and population about more than more. Almost. Almost half of media. According to 2010 census with density, about 1620. kilometer was great. The main economic culture richer and activity for the city. more on industrial common show and tourism. Okay, yes cities publisher is a mixture of the US, many different SS and Atlantic City, they are more about the indigenous or who viewed you the diversity of the group ethic and culture. Culture tourism is one of the top, top segment in tourism sector, from the chart, you can see the percent of the group, which for the, for none will be called nothing good indigenous group by 20% 21%, Chinese, and then the rest is our indigenous group included a bunch of other people.
Indianapolis for Kentucky Meadow city culture tourism included in Kentucky University included, I miss you and Galilee Catholic church building historical festival refresh the know me. In the last few years, the tourism tourism industry has experienced accidents, a significant drought. First reason comes the largest of division for severe economic, especially back in the bird Lucy meant entry to the state in thousand 19, the daughter of visitor to Sapphire is about, and 9 million, which 50% of the entry via the National Airport tourists from China was the highest number of international visitor to Sabah. the text right between a number and few cities in China has also contributed to increasing number of transactions in China. However, the upbringing of Ben and Nicole with 19, certainly, in fact, the tourism industry, which lead to the constellation installation of tourists campaign promotion and events, started in 2020 Shonda huge disgracing of otter of visitors to economic specialist especially on International Visitor.
Just curious to negative. 990 5%. And in 2020, the thoughts of our histories, around the 3033 first name is Christine saw from this truly statistic from January, March, 2019, we can see total number of the previous arrival is more than 1 million. some of the arrival. So, from the slide, we can, we can see how it affected my colleague 19. According to survey ethical returned my erotic Idris customer survey results Zamani Idris Murray foggy. Customer Service Zamani Idris Marie foggy. September, 2020 at the 1% of the hotel business. Business will have major effects of outbreak of 19, not only have their businesses as well culture. Culture and Tourism affected major festival in the city itself, such as having a festival.
Dragon Boat Festival, and many major festival has been pencil Museum, or gallery culture village will claws international border will close the me open this afternoon DCM 2020. So from this ethical as well. Most of the travel engine they are is mentioned that respect for cutting mentioned they are dying hiring us to government to own the sub folder, so we can from this. From this, we can see how effective, or Islam. By August 19 especially in our culture, tourism. Okay this point of the creases contact number loosely the hall was launched couple Kinabalu tourism strategic play, 2021, and 2022, until 2025 five years, brain map, and got right scoring in plenty in excess of tourism product and also the tourism sector.
This, this plan. The to ensure the continuity of the city tourism industry and make the killer value as I prefer to resist initially. He approach. In this plan is to achieving the agenda, included effective recovery of tourism industry, based on new norms, strengthening competitiveness. So sustainable and inclusive tourism development, as well as disaster risk management.
Culture tourism is the main outline of the program. The ultimate aim of the cultural tourism is to improve Resources Management, efficiency, enhanced terrorism expert endless maximize competitiveness resources in lunch the promotion of elementary of among, for the kingdom by Lucy. Sister. Sister cities and enhanced ability to technological innovation and practices. City is the key of promotion. Some. So, in this plane, we not really not not caught up, depending depending on international market, as well as domestic and local market. culture for hormones in the local market can attract local and domestic visitor. Some of these things where we can evoke for this for this strategy Flynn. So we can, we can scan it, we have a QR code here we can scan, and then get the ebook from this plane is ok for the few slides before end of this issue and challenges of the implementation of the strategy plan was this the the major challenge of this brand of the lack of funding becomes development and maintenance of the infrastructure required huge opportunity.
Another challenge is lack of cooperation and contribution, specially from private sector, which they are in the private sector, they are still struggling to rebuild the business recovery revenues implemented implementation of the plants are required, apart from various from tourism key players included various departments, Angie Austin private sector. So, most, some of the industrial players, and able to give fully commitment you two different priorities Gain for the second last of my slide. Indeed, this workshop is important for platform for us to share our knowledge experiences exchange and operation from this sharing session.
My expectation is the best practice to share and affect us to be implementing from the setting session, as well, to get cutting edge information. Besides, the number of media has been identified as important trends in recent years, in a very aggressive, to share their best practices in this show, change for me as well. Thank you very much. Thank you so much. Okay, so next one would have been. Thank you sit in the same room right.
Yeah. So, what do you. Oh, It's. okay hello everyone. Hello. First of all, like, thank you for inviting me me today to share about cultural recovery and company experience.
My name is Emma been in coordinator for homestead, and also from mental for public university, and German village development and Security Committee. Okay, this is homestead is a good way, and view our homestead from the air. Okay, this is a map homestead is located. Is 15 kilometers of attack University and population pupil is 335 people only, and most of the villages belonged in this is NMCNN the area of the village is only 7.6, acres. Okay, how important is cultural to local community. Some activity correcting job opportunity and enhancing existing in the community. And also, woman empowerment. Then, promoting sustainability, to do a village and enhancing the quality of life.
And this is the homestead Moshe. It was cultural tourism experience, were provided in, and provided now. Among the activity provided is traditional food, traditional dishes for also demonstration of traditional pastimes, the cultural dents in the cultural tourism experience has not really challenged.
Okay, this is the original food and health. We call this book is no code, and also have privacy, times. This one is to you right and get a demo how to go. We call this.
And also the cultural dance. This is the younger booty. The costume is for. This will get the records on the sofa, and this is the traditional dance. So was our dance from the community and visitors. And this is the magnetic dance. And also we have religion, every single week demo, we see we see this is from Korea and China. Who the title, race, before.
19, and can you talk a bit 19. What international and local visitors come to this is not only will only grow for the school. Technical visit and the university received, and after the corporate maintain all the local visitors come in. This is the international visitors before populate.
This is from Korea, Japan, China. This is the local visitors rope after recovered my main idea from school University College in from village. Explanation how prism has been affected by infinity because of the penalty.
The homestay house was receiving guess, and the villages become isolated were non religious and not built and then no income income from tourists at all, but there are handy crafters stay at home and still producing and interest in seeing this top. Then take the opportunity to exchange and fix the tourism facilities. Okay, how is the reserve including cultural tourism recovering. Your vaccine program in a row up like this to receive visitors, along with the current as always Sov, our standard operating procedures and organizing farmers market, even autumn will give opportunities in villages to earn income in collaborating with other homestay hosts in other districts in promoting tourism in Sabah. And you can see from the picture.
We are going to support, and also some local, and where our way where you future plans for developing autism in your location, your future plans for developing autism in homestead such companies, expand the collaborating with the stick while researching company becomes the coordinator and make the village more sustainable and consolidating marketing strategy with uns. What a major challenge for recovery, okay all. One of the biggest sellers home status competition from the non registered register house, the house, around the area, and threatening the market strategy, and like have motivated individuals that can contribute to the operation. And what would you like. I like to hear and learn from this to this workshop. I want to listen and learn how this how the operations. And what are the levels of participation in your community based tourism and. Is it, Is there any interesting activity from the community based Verizon sites. That's all from me. Thank you from me. In Malaya from him, because it is a gentle company for the cannibalism of Malaysia. Thank you.
Cassie. Thank you so much. Very interesting. So, I'm sure.
Yeah. I was just looking at what the button. Okay.
Thank you so much. Tim Sava. Next one, we have Dr Fran Stegall from Ministry of Tourism and creative economy of Indonesia, Doug to tango. Are you there. Hello. Okay, then. He's not available at the moment.
Let's move on to Mr monk who can do from Bali Monaco. Oh. So, over to you. Thank you. Thank you very much. Nice.
Good morning, everyone, reading from the island of Bali. So actually, are our ability to call it or this some mass mass MBs mass means Meister adventure spiritual. So there's a Master. Master, that is one of 236 30 some villages that the beloved by the recent majority of Bali. So my sharing today is about the best practice. Culture tourism recovery. During the coffee. So, this picture, I represent.
You know, about support clarifying and matchmaker because my village, actually, based on wood carving and mask, making. Okay, 19 Coffee 19 pandemic, which was the first discovered and woven. What mentioned by Mr Dennis, really, you know, affected, actually, Bali Island because 80% of our business in this island of Bali, based on tourism for you information Valley is one of 37 provinces of Indonesia and our country in a says got 95,000 villages. So, once again, I would like to inform that our village, which is about, you know, not more than 7000, hectares of land so must be that is one are seven villages belongs to boo boo boo boo is or what we call it sub district over this very well known for the best destination in the world.
2020 by some of the playful. Again sees. So actually my blood mass is well known for, you know, central I would coffers since 930. So we have around 11,934 people in our village. And actually, you know, 2019 we still have, You know one person will covers. During the coffee, you know, 19 is very hard for them earn the money from the research industries in our village and the Germans we have more than 100 wood carving up deliveries.
So this is our mayor's of ganja, actually. Our beloved was stated so some minutes by the party the mayor's because I'm 17 actually tried to establish a relationship 19 in 2010. Yeah. So this is the best places of interest, you know, in our village. Mass would, like, Nana Attila Museum, this is one carving Muslim in Southeast Asia.
So the founder is the late Mr. T Lum. He was the word covers and he went to all your affairs in 1964, to demonstrate his talent in the United States of America. Yeah.
So, this is our Maestro book covers and his my cousin actually is Taylor carving yes yeah for his life. And we have also natural beauty in our village like our high school track. Yeah, like a joking track to call it. And also have many places of interest. Yeah, yeah. Bob, to get back to a book club. Yeah.
And this is the facilities, everyone. We have for homestays 37 homestays hotels, restaurants spa, yoga, shops, local guide and you know what we call it our tourism drivers. So, madam Marianas to the former Minister Theresa republican Asia, visited our village. doesn't 14. Yeah.
Doris arrival. Yeah. You know, in 2019, actually everyday around 15,000 tourists, you know, passing by which they come to our village, you know, just for coffee shopping. When the spa and learning, you know like, experiencing how to learn must be must be king also would cuffing, yeah. That's why we call it Maestro is due to the master book covers adventures, but only adventure for sightseeing but spiritual adventures. And what specific invoice. So, in 2015 before the coffee. We have done what we call it, or festival, you know, you know, first you follow tourism village. Also, mass maker festival.
This is our tourism event here before, coffee, hit our tourism Yeah, we got at Mass our basketball a tourism event, a superstar penguins Santa is made their Indonesian mask, as well. People activities during coffee 19 years to 2022, since you know, our governor announced Bali, or clothes, or visit or much to 2020. So 2019 actually we have foreign tourists visiting Bali, 6.5, million. And you know, 2021 only 21 people from 6.5 millions to 21 tourists. Yeah. So Dora survival actually elephant days now become 100.
You know new tournament activities as government did not allow people gathering because of coffee gathered for two years to resemble its management must have people who are using master and so we ever not activities but we need to have, you know, the local people so I'm one of the management of our must be like tourism have to come down to the street, telling the story is using you know mask. Yeah. Also we have people keeping the, especially not our locker but the tourists, who's trying to you know, in Bali, because we are close from the central of, Teresa Enugu a five minute from our village. Most of our friends and then they would like to go home but they cannot do that. This 20 minutes, and then we are local people help them to give them food, drink, you know, and I think because the lack of the money. So we also have in order government as for the local for the facts in you, because our president Joe Cole we work very hard in order, you know, people have been is fiercely to get vaccines, more than 100%.
Yeah. I think there sir thing that I could share to you, everyone. Thank you very much. Meeting from. There are some of the valley of either. Thank you very much. Thank you so much for introducing your village and your work. As you grow. They are interesting and fascinating from 6.5 million visitors to 21.
a la chica is dr France here yet. So I think he's joining us at here. I'm Dennis. Thank you very much. Yeah.
Good. So could you please speak next hour to you. Thank you. Oh, this is my time now.
Yeah, you should be able to Shana. Yes. Yeah, my you know have you. Okay. Yes.
Yes. So thank you very much for inviting me to including me in this very special webinar, and I would like to, to share some points in a currency the culture and heritage tourism recovery started some deliverables. Taken by of course from the government point of view, and also some best practice that we have done so far. Yes, my presentation will divide divided. For plot. And thanks also can do you have already share what you have already done so far and this is really out, and you buy Rockstar champion for Bali and Indonesia.
I didn't know very well about India. Yes. I think you have to learn a lot with the situation. Overall, we are, we come to the with them Up uncertainty and I think this is also influenced the preferences of tourism. And also, James in the market differences and the this is this now we have as a, as a challenge and also as an opportunity for us.
And you can see this is also the paradigm for the global tourism abandonment, in terms of the ethics and segmentation interested in distancing, as well as the frequency. So, I just want to have a common platform that are receptive to change and transform our business model, including the ability to listen as well. And also our tourism and Captain economic sector so that this is really important for us to take into our power. This is also important to see that the point is that will impose pandemic. So, we can see by President states.
At 30%, doubling is the Connect me the sustainable and green more environmental friendly and I think this is important for us to implement is our policy, and also a framework that will open for tourism in Indonesia. And we can also see how important to include system in the culture as well. Yes it does is, it looks they said that we can see that system is also a part of all the different open offer for just reason as well. And you may see that we have a dynamic process for the quarter, Buddhism abroad, and also how then we can live with the customer journey of visitors journey. And we believe that since.
Today's travels from the home and then they use transportation, and also connect with a gown handing as well in the destination. I get the interpretation guide services accommodation as long as this is a part of the experience and I think this is really connect with the perception habit and also plans. I think in terms of deeds highlights how important in wisdom for Indonesia we really connect with the sustainable tourism insurance so now. Highlight the katana system ability as a part of tourism in Indonesia. And as you see that we have at least five flagship program in dealing with the system deployment Indonesia, Indonesia. First is about the system about tourism destination.
So before we are focusing on every single destination. So, apply and implement. It sustainable tourism. And second is about a sustainable business so far to these. So, dealing with the monitoring and and elements as well and then we are dealing with our monitoring center is identity to the chaplains and also the regular reporting as well. And system number two is and this is also a part of our efforts, because right now we have been doing some destination, because so more than 30. Tourism ballots, to be satisfied with system number tourism indicators and standards.
is in the hotel committees and Kofi restaurants, and also all the tourism ecosystem business and last but not least, is how we are dealing with a traditional management system management, marketing, and then now we have a lot of emphasis on the ground, beta carbon footprint. For example, and also accepting program. Just, just to how connect with the environmental friendly travel prevalence and also climate, extend this way. We fought to go through some cancer as our partners as well as the UNWTO directors and guidelines. So, in the national thing book, as I mentioned before that we are approaching with the new paradigm, we transform to the quality tourism and focusing with the And this is our portfolio for for the product and market uploads. So then, here you can see how then we can include the content tourism naturally resume and men made the reason is a part of our portfolio and then be combined the product to be the environment, hand and cleans authentic and, and the local wisdom, as well as. Okay, the more veggies product, and also the protection application environment.
and I think this should really be empowered state stakeholders all the stakeholders to be part of our program so this is very important to include the access our stakeholders engagement. Wow. This is also our faces for the recovery and I would like to share that as we have done this to program. So, our offer the 2020 and 2021, we are focusing on the dq and managing crisis. And right now we are still fighting I think we believe that the defendant is not, and it totally backup. But we, we are doing with this kind of thing. And now, we are.
shouldn't have lost connection. Hello, Dr friends, can you hear us. I think we lost him completely Dennis, maybe we can move on to the next speaker and we can you can continue if we have time later on if that's okay. I think so. Okay, so the next speaker is Chris Yeah Katrina's from Winnetka agricultural village from Philippines. Hello. Good day everyone.
I will concentrate on sharing our villages, best practices. And as I've been researching, I think. This video will show how our what we do in the village. So I will share this video. Queen aka echo Cultural Village is a serene Oasis less than an hour away from the hustle and bustle of bloggers that makes us culture, adventure, and nature. Couple Wilson and Martha for young gradually acquire this force that employee in 1984.
Wilson began to feel the land, more than 30 years ago. First growing Washington good navel oranges and expanding a different truth bearing trees, as well as hard would you would Blanche indigenous communities as well on the land, including bamboo and the family and the family would be engaged in different tree planting activities where they stood feelings of narrow mahogany, and find this land would grow to be the 33 acre area we are in now, which for social interspersed with the newer trees and plants cultivated by the family and the farmers and it has been developed into enough of a cultural and educational destination or local international visitors interested in the cultural heritage and applied arts and crafts of the New Year region. The origin of the name we knock out is twofold. In the local language of the football. We knock against bound by fine, which literally means interweaving of the time, the form of that.
It also happens to bind the first syllable of its founders and caretakers Wilson, North Dakota bullion, the forest, between the three sections of plants, first three items that were originally Hawaiian Rex leader would import a variety from the Netherlands. Second, they are radical coffee variety that favors the Highlands and is rich in flavor. At some point, whilst events were seen on the property. This is consumed coffee beans and produce for us the price seabed cat coffee.
Third, or the trees and vines. This serene environment, became an idyllic backdrop to seminars that we knock out began to post. Soon after, meetings retreats and special events like weddings, took place in the village of public designated areas. Aside from the last page.
There's a number of activities and attractions including old houses that have been restored and renovated for rent, and as it should be. This house that belongs to his family was moved from saga Naka as a means to preserve the structure and cultural history it signifies various also an eagle trail moving through the activity areas over natural terrain. Beside the murmur of running group as several Florida. And finally, under the shade of North trees. For those looking to learn more about Virginia and culture. There are a number of activities that for to provide visitors, some insight. of basket weaving. For those interested to learn the games include 616.
See, Bob, shuffle, and file policy. Accordingly, our inspired version of The Amazing Race is also offered where teams visit seven stations and engage in traditional activities such as challenging rice and using a basket to shake off excess stones hundred from rice. Players also killed the land and buried for vegetable planting. Peel sweet potatoes for boiling, navigate the equal trail. Peel rice greens by hand and chop firewood detail quantity one batch that we must recognize. If the nickel net at all so sorry at that given Mother's Day like that will it be a Baptist. They turn a natural natural died, and they should be on.
It should be nice. So Kate and the up the tread personally. They've been with the cadence initiative and functions on message said that they gave us more explanation, la, la, la, boom, boom, boom, boom, a little bit on the floor, mama, papa. an excellent level.
They think that's as the book. My book victory this thing will break apart James woman fascinating Amanda defined a trial of their motto today. anything.
People love for my head on me. We now guys also the home of the vice restaurant, which offers catering services to weddings and other events. Today we have here with us, the resident chef cargo plan. He's going to share with us one of their best, sending dishes. Good morning, Chef stars.
All right, for chef wonderful want you to go to point out in today. Okay, so my thought was for one hour and a half minute window napping in 13 weeks chef, I don't know going going going again. Another 10 minutes.
After 10 minutes. Adding a dartboard 30 seconds. Thank you so much, Chicago banana invoice restaurant Naka eco Cultural Village nurtured with love, by the world renowned Caribbean cultural icon Florida couple young and caring the cultivated by her husband Wilson couple young into a natural places, whether it's to embark on fun adventures with friends. Celebrate milestones with family or just to soak in and surround yourself with the serenity of nature. It is an ideal destination to visit and sharing, both tradition and creation, just an hour away from the hustle and bustle of city. We knock. I havent of nature, adventure, and culture.
Okay so pretty cool when those are what we were doing at their village, then during Kobe, and everybody had to close. So we concentrated on handicrafts making and agriculture. So we kept on producing flowers. Until now, we have closed we plan to reopen by the end of this year. And hopefully, we may sharing our practices, some will learn from what we do. And while we also continue on with our with the seminars that are going to be run by the group, we will also learn. Thank you. Thank you so much for the introduction to be Naka, and for sharing and the video.
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2022-08-27 02:30
