BOOST5 masterclass: Environmental certification and sustainable tourism

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Thank you, good morning to all and to all Mainly because there is a participation let's say. Perhaps in percentage terms it is more female than our male listeners, I don't know if you were present at the two more lessons from this meeting that made some of you both. No, I do not have the exact situation of who had enrolled this At this masterclass I thought of doing a small A small summary of what we had said to each other the past few times and then proceeding in more detail in those being useful tools for you to make a first let's say self-assessment of how your work in the field of sustainability in your sector in the field of sustainability. I would kindly ask you if this is not a problem to make a very short presentation of you. I am interested in the coveted place of very very short work, but super concise. One minute we don't even know each other so you can turn on the microphone also makes you like the video.

Otherwise, you remain without the physical connotations, but only with audio and so I would have to make more effort to communicate with the sound of your voice all your passion for sustainability or the approach you have towards the sustainability, who wants to start indifferent. Good morning, Marasca I break the ice All right Perfect Anna Good morning. I am a partner in a start-up that deals with accessibility event organisation marketing communication is a newly established start-up, so life from really very few months and we work in the field of art digitisation of art and we are interested. In short, all the topics you propose way in the first place I have to propose to those who are our applicants. I am also europrotect manager. You can therefore follow the customer in the round, both through funding for be able to help them develop project ideas.

The drafting of the project. Thank you very much. Thank you very easy. So I first if you will allow me so I do not I call ice in every sense of the word and creates a more unfriendly atmosphere and Thank you Anna who wants to follow their own presentation. Then I speak that I apologise, but it says that my video camera in use in other App I cannot understand.

Then as soon as I solve this I also manifest myself visually. Good morning everyone and thank you for hospitality this link because I speak for me for my colleague Francesca Venturello. I am Michela garis. We are from Turin working for the Chamber of Commerce in Turin and We greatly appreciated this opening thing has told us to participate together with you and we take care of development of territorial marketing projects tourism food and wine Perfect. Thank you very much Michele, if you want to activate the camera. Thanks to you I see that there is in chat a message from Victoria who is without a microphone and without video, but wants to participate in the station and the I therefore read to everyone Elena represents the Albergo Diffuso of Monte Prat, you know I say this especially for the friends from Piedmont who are here with us today we are the excellence of the albergo diffuso, we were the first region in Italy to set up this form of accommodation and so we are proud of them even though they last you usually get some modesty.

But in this case Let us put the flagship that the Albergo Diffuso was born in this very territory. So Vittoria represents the albergo diffuso of Monte Prat, Forgaria. Friuli. It is very much linked to an environment naturalistic, I would say almost untouched is our goal Victoria spells Present future to offer with our reality sustainable tourism, so we are talking in this case of accommodation and also of collateral tourist services perfect, who wants to say more two words present parties to make themselves known with the others participating today then it will be bronzin work with simularte which organises events implements cultural projects and thus we are precisely interested in developing and creating of events is really sustainable for with me there is also Giorgia Savorgnano, our current intern. Perfect, thank you very much, who else wants to say 2.

And presentation. Hello all handsome. I too am from Turin Michela. By the way, as a middle name I do garis. So maybe then we understand, how we cross paths, we can't hear you Michela, we can't hear you.

Now we see you but we can't hear you there is someone who row against maybe your participation I call nothing, alright I start by presenting the startup that he founded together with to William del Negro and 4 others around for Italy, so we are playing a kind of RisiKo and we are not alone. Then our startup and wants to create the match between tourism enterprises and users with specialisations, so not only disabilities, but specific people may also be powering other perfect the three we want to create the match between i.e. we want to make culture all for she starts a conversation with Giovanna, then maybe later we'll go into more detail on how to make accessible editing is the visual description of places tooth structure, then cultural tourism and accessible to all, including those with sensory disabilities. Thank you very much someone else William Stefano I'll call you because boys are either reticent in the presentation if any of you wish. Umberto I'll see if I can activate the sound.

Here are mine. Good morning, everyone, good morning, hello Umberto. Then me and little Leonardo which is always connected Here it is.

What a day we are answered by Tori of a startup innovation we operate in sustainable tourism is our objective is to help accommodation facilities. In particular to address the ecological transition, thus I love you we are facilitators of an ecological transition perfect is operated in friuli-venezia Giulia. Excuse me for asking, or are we also like other colleagues like Marta, in short, we are seven.

Sicily Let us therefore say Where Friuli Venezia Giulia is just a curiosity about Milan and Tuscany, so let's say we really do come from all over parties we can help all kinds of structures accommodation or tour operator to also cooperate with progress, I don't know if Leonardo I wanted to add something or yes, just a few words, at least I introduce myself. I come from the consulting world, so I don't applied however to tourism always worked in a other sector, we decided precisely to disseminate this society precisely to try to respond a little of political reality small and medium-sized enterprises in all over Italy to try to tackle start a transition path. So let's draw some paths on measure for accommodation in Italy, who we also collaborate with who they want to include within of their tour catalogue with also killed Simply, so you say to this point of view. Let's say our offer is a bit like this we put on these perfect services Well I see that has become somewhat responsible for the project Claudia, Baracchini to whom the grandmother if she wanted to make a short introduction or wanted to share a few words with me. Thank you, thank you. Excuse me, but really since this morning there has been a series of interventions that had to be attended to.

So yes, thank you Giovanna the I just wanted Two words about the project that is funding this series of interventions focused on eco-sustainability eco-certification for tourism it is an interreg project, Italy Croatia that actually enhances us previous projects that at 360°. have been involved in the enhancement of cultural heritage for tourism sustainable this masterclass closes on innovation and the activities that began always led by Giovanna Tosetto, who for us represents the guide on this theme is that they are so thankful that they closes and a training course on this topic. But the Master's degree that is point recording is one of 10 masterclasses that will be then brought together will be available to substantially all others partners other organisations that are part of the bus Five and are implementing other themes for this indeed we will eventually have a path that basically traveled very extensive training and I just wanted to mention the event, instead of closing the project practically and it is a file you sell them that will be held at Villa Manin 20 April and will bring together experts and then talk about themes and that we have skipped within five including the certification eco-sustainable in particular and transmitting the experiences that we realised within the framework of these activities with Giovanna 7 and with guests. Thank you septuagenarian young man and their own were also illustrated skills and always with respect to beneficial opportunities and processes that then lead a territory an organisation to achieve certification and environmental I'll stop here because I don't want to take more time away but remain connected. Thank you very much Claudia, I will now try to share the screen, if we can, we see a moment and to continue with the nattimo. Listen.

I call second only OK we should be there According to me, I wanted to start like this, if you all agree. Here we are. Do you see my screen? I have prepared very few slides, because what I wanted to do today together to you is to represent in more depth some of certification where there is the possibility of making a Self-Assessment according to the scope, so as I saw that there are people participating today that they don't know me I gave them a brief introduction about me. I thank Claudia, because she exalts always my expertise. But I will tell you that I still have a lot to learn.

I am certainly experienced in the area of tourism, because that is where he operates when I am finished the university course that was a university course related to language learning, so I theoretically should be a conference interpreter with English German languages, but then let's say that tourism was a a little bit my world, so but in the area of tourism always tried to deepen certain skills such as those which can also arise from trends in tourism demand indirectly also from demand trends oriented towards the culture because tourism is a kind of ecosystem deeply intersecting with all that is also the cultural environment and everything that revolves around it, therefore craftsmanship traditions culture. Intangible assets etc. In the last ten years I addressed two main issues one that is experiential tourism as a specific experiential tourism "format story living" to give an example ARTESS that is this institution in Italy that deals with of creating those experiences based on a registered specification recognised by the Ministry of Development economic and creating professional figures in this sphere of which I am not a part, so I am an experiential tourism operator. Even at a later date let's say my interest, mainly from 2018 Is focused on sustainable tourism. Why? Because I heard so much about sustainability or at least many operators added this adjective their tourist offer and no one want I really wanted to put my hands in dough and understand this phenomenon this tourism, how could it best be updated.

As the first tool I used to deepen my skills, so be here too to share with you who surely have an experience behind and knowledge, perhaps sometimes even higher than mine, I did a training with an institution that I consider to be currently one of the most important institutions to reference for sustainability in tourism but also will be within a very short time for operators involved in the realisation of events. So that whole sector of the tourism, which we define by this acronym MAIS sector Meetings, incentive trips, conventions, events, exhibitions, etc. This course realised with GSTC opened up a world to me I am now mainly sort of operating and shadowing some European projects including with the theme of sustainable tourism, but I am also flanking another European project of which in a moment I will talk to you about the sustainability. In previous editions of the we did online I introduced a small theoretical part. I don't want to bore you with that.

And then you will find for all the material will be uploaded by Friuliinnovazione. However the set from which to start are the 17 targets that are just around the corner The 17 sustainable Goals that we should realise by 2030, so around the corner. This is a bit for everyone who you want to approach sustainability the milestones from which to start there are some relating specifically to the tourism sector I would say that almost everyone can in some way to interact and intervene in the tourism sphere in some more preponderant some in a perhaps more subtle way. Of course, there's a sea between saying and doing So how to proceed in order to actually become sustainable then be able to prove that we are complying or have already made progress for the achievement of these objectives is that we are applying sustainability in a practical way? In the past two chats we had about the project BOOST5, we had also the testimonies of those who then operationally operates in the sector.

It therefore allows tourism operators to certify. VIREO based in Padua that one of the few realities accredited by GSTC worldwide and then we also had the intervention precisely of ETIFOR, which is a spin-off of the University of Padua that helps companies monitoring in different areas their consumption and to structure in an organic, rational, pragmatic way a process to achieve to a true sustainability. I won't go into much detail here because I just wanted to give more space to the discourse then the certifications. The sustainability declines in three main areas, so there is one of us is of you who represented by start-ups operating in the field of tourism operating in the field of institutions such as the Chamber of Commerce, so that the interface with the territory through the companies it represents but also within the tourism that chambers of commerce at least here in Friuli Venezia Giulia also have a role in tourism sector. I imagine it's the same even in Piemonte. The sustainability is declined in three main areas. The first, empathetically

comes up almost immediately that the environment therefore the protection of the landscape the protection of the environment, therefore CO2 emissions. Now almost all airlines ask you if you want to contribute to supplementing CO2 emissions the calculations by destination of how much CO2 emissions there are etc. the replacement with trees with projects of what may be CO2 emissions are perhaps the most striking expressions of the sustainability where tourism unfortunately still plays a role, preponderant, especially if you think. The transport discourse of the approaches on many destinations. However, there are two aspects which are the ones that as far as I am concerned since my background discourse of experiential tourism and authenticity in the delivery of the tourism product aspects of liability social and economic responsibility, hence the responsibility social and elected especially towards the community there are some very nice projects.

Regarding the sustainability of some destinations appeared in SOLE24ore iin the culture insert an important article on sustainability and took Alta Badia as an example. Doing a job of containing the number of guests reaching their destination because they we are talking about figures that obviously turn out to be very invasive and unsustainable and are certifying many realities, so a bit of a point of reference this destination of our territory Italian could be a nice and an interesting best practice to take into consideration, then simply type in Alta Badia. If you are interested you will see that on Google I a lot of references appear to what I am saying me, then there is the aspect of economic responsibility, i.e. sustainable tourism also means going

experience design of tourism products in the various destinations allowing for economic sustainability for small realities, that is of course. While also enhancing the cultural heritage that in Italy is a heritage of inestimable value albeit intangible, and also to give development, say for the future. So when we think about sustainability we have to think about these three aspects together basically. I go quite quick introductions because I wanted to get right into the and then leave In the last part of our our presentation of time to be able to compare and you should see it on my screen at the homepage of gestures which is a bit like what I was telling you the starting point for those working in the tourism sector, when it wants to develop the sustainability Global sustainable tourism Council is a spin-off of the organisation.

Tourism was born several years ago and stands as an internationally recognised institution for the first time declined General Criteria to which many certifications then refer the various areas of the tourism sector. So you see here on the homepage. I am projecting the various areas where I manage is working and where it has in some way this Bible developed this list of criteria to which one must put one's faith in order to be able to effectively declare oneself under Grace, certifying bodies that validate this process that individual companies destinations have been making verse. So he created the criteria that I now I will show myself very quickly to understand a little bit better what I am telling you about in order to actually declared sustainable asks us to start a process of certification coming to Prato has been verified by certifying bodies that are not GFs. Yes, but they are entities recognised certifiers. Yes, yes we just as I said had the testimony last time to say Oh that one of these nationally recognised certification bodies by also believe this establishment of indicators in all areas, not only in tourism and sustainability and so it is quite a long process, it is not a easy process rich.

Determination and will to achieve the goal, but above all requires a firm conviction that there is no other path than to go towards sustainability in the sphere of tourism in the sphere of culture destinations in the broadest sense and this is also confirmed by the demand trends Tourist reports on trends come out daily. Where is the question among the many questions asked also those of the support and especially in a of rather young generations there is a demand for sustainability is a let's say priority given to hotel destinations and sustainable tour operators, which therefore also confirms the marketing point of view, the choice to start to start this process. Looking in detail for a moment without boring you by clicking you can then verify it later, let's say on your behalf, we can download digest though to do it in English because in Italian a lot of mistakes were made and in English, instead the somewhat better version. I am showing you.

Tell me if you see. I hope so, if not, whistle, come down audio friends Giovanna, you are speaking for yourself. So you see I'm open criteria for hotels so to verify a moment what I am telling you there are times were at the goals of the 20-30 agenda and therefore are for example in this case if we look at these criteria mainly concerning large.

It is sustainable hotel reality destination tour operator Travel agency. Soon there will also be all the criteria for the events industry, so there will be another chance to certification in addition to our Michela who is the one from Iso 20121 we will see in a little while, so it will also express itself. As for the ner curtains of events, here are you see that the list is about the these first in section A concerning the management sustainable in a didactic way is very simple Eagles to whom or temperament does not speak. So also the involvement of the staff, therefore training for staff. Of the customer experience how much this sustainability is communicated to their guests on communication opens a world where you stay a lot because shared there is an involvement of the own host, obviously the infrastructure buildings and that which concerns the sustainability of cities and of communities.

So in the first part it is mainly that concerning management in a more wide and here we also talk about the use of the water of the destination involvement. Then we move on to the other aspect that I I had shown this on this slide because that of the social socio-economic aspect and thus go to verify these criteria you You see on the left are all. That tourism operators and choose to be certified as sustainable must comply, otherwise they cannot show the certification levo, then the on-site certifier at the time of he comes to make the inspection, if these criteria are not tempered let's say not by the Placido asset for certification criteria on the left on the right are some lines guide the indicators of what they can be say. What it means to support the community that the organisation so in this case the hotel is involved with the local community and takes into account the need for opportunities can do activities, for example of sustaining events draws on force workplace where possible? I am working on mountain realities, unfortunately where communities are very small, in this case it is clear that there is no staff fabric on the traffic destination seeks however to extend to an area seems to be quite close to the local-part purchase km 0 Racing. You see.

So also to support small activities to small suppliers to entrepreneurs and thus e especially then because these criteria are generalist, therefore not are for Europe specifically, but concern the whole of world there are also references regarding exploitation to not only exploitation of resources, but labour and especially child labour what than by us. Thank goodness this less we say does not represent one of the obstacles to achieving sustainability at the last part of the last section of these criteria, there is the of Culture and of the protection of the preservation of culture I most open these criteria for, say, hotels, however, if you get in, then would you like to pursue this topic in the other areas that are precisely those concerning the tour operator etc. you will see that these criteria are mainly taken up, perhaps more with you in some cases.

Because the activity does not foresees does not foresee in a manner. Likewise in other cases instead, the caps come. So this is the Departure from which then arise the tools for an analysis a kind of examination of awareness of the reality one wants to see in order to understand whether this reality is actually sustainable or not Having said that I wanted to pursue this now there are questions everything is clear, up to here you wanted to ask me something if there are any questions. Maybe you can also switch on the microphone and since we are in an even fairly small number me you can formulate we will then have the space, as I told you afterwards to be able to ask questions more in details on what Giovanna, you can also of course use the chat and then I will the Claudia Perfetto. So what tools to use now practically to enter a little in the middle and As We Were Promised. Work A Little Then I'll Show You Who of you are more or less aware of which certifications exist in the area of sustainability.

As far as tourism is concerned you surely know many of them. I suppose there is someone who might want to answer if no one is there because you are all intimidated. Then I show you a moment, I wanted to show a moment. And so you have an idea of what we are talking about, here it is. I'll share for a moment.

OK the wine I want you to come. The geniuses with these shares and here We return to another European project a European project in progress, which, however, already stems from many years there is a platform at European level. Send continuous implementation that is called Twenty Tourism 20-30. And this platform aims to bring together within this platform all the realities that rotate in the world of tourism is that they are sustainability certification holders. This is for two main reasons one to create sustainability networking that is in some demonstrably defined and has been recognised in terms of certification and credibility and thus create a product at international level TIM, the former of sustainability on the other should also become a kind of Marketplace in the future for realities in the tourism sector, i.e. hotel destinations tour operators etc. who want to share and exchange

their best practices in this platform that You can also safely use. Of course on your behalf there are also in-house training resources etc., i.e. A first analysis of those certifications within the sustainability always talking about tourism if I enter in this I thirst. I see that there are so many starting with the ones we have now on the screen we have Green Globe drink recipe in all this sea of certifications the operator or the trainer or facilitator how does the own company and its reality or its startup how it chooses the most suitable certification the criteria can be multiple one of which let's say there is a sharing by even of other experts with whom I deal a lot often just to receive a more information and to be able to share the difficulties also our country faces in comparison to other countries. One of the criteria is to verify, what is the target market at which the target company intends to address. Let me explain better if the target market is mainly a European market, I will try to identify a certification that more naturally exists at European level and therefore that I understand it to be a certification that can also be used as a marketing tool because as I told you before the trains of the let's say the slope towards the pursuit of sustainability of accommodation in all realities they bring into the tourism ecosystem is in continuous increase if I have specific markets, for example Us.

I will certainly go and look. A Brand that can be Where was recognised or another criterion could be destination chooses to certify its gxt facilities, so this one you want international. It is clear that if I am a small tour operator of the destination, if I want to network I will choose the same one same as you want to certify me if you have time and the will to go and see the most of these lei balls you see here Type greenkey, we'll also go into more detail there shortly, you'll see that however the starting point of these certifying bodies international is for the most part based on the criteria that showed me vgf. There are in Italy, we have taken mpio Legambiente.

And as a certification process is rather more simple compared to other internationals, I tell you knowledgeable because I am following precisely for this tourism 20-30. In this case for a project called e tg TG 2030 European tourism going Green project 20-30, I am following companies in Friuli-Venezia Giulia that are certifying the choice by these companies three hotels and two tour operators was for hotels to certify gfc because in Friuli Venezia Giulia we already have a GSC destination that is the consortium that is the Tarvisio area, therefore an area of our mountains for tour operators the lido. That of certifying Travel Life tour operators because it is specific only to tour operators and therefore they working worldwide mainly those markets that come from from the United States and northern Europe considered preferred to become Travel Life certified. So it is a choice that is very subjective, for example greenkey I now do see that this is what gives the hotels this in the screenshot you see? See here The hotel can be entered put its name to the country, i.e. it is at a first look zoom in a little so you shou

2023-07-27 01:47

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