AI Video creation for Tourism Marketing – Digital Webinar

hello and welcome everyone I'm Patricia Kingston the corporate events officer at tourism ni um I'm delighted that you're all joining us for this morning's webinar so this is the fourth session I think in our uh AI for tourism webinar series and today we're going to be delving into the exciting world of AI par video creation for tourism marketing so we're absolutely delighted to be joined once again this morning by our expert speaker Karen Conelly from profile tree and over the next 45 minutes or so kieran's going to be demonstrating how AI is making it easier than ever to produce professional quality videos that you can use to Showcase destinations and experiences and and all things tourism so after the main presentation as always I'll be picking up as many of your questions as I can with Karen um uh so if you do have any questions at all during the session just pop them into the question box at any time during the presentation and we'll pick up as many of those as possible at the end so uh without further Ado we'll get straight to it um Absolut pleas pleasure once again to introduce Kieran Connelly to deliver today's session morning Kieran and over to you good morning thank you and and welcome everyone so yeah we' have a lot to go through today um but please do ask the questions as we go and we'll see if we can find you a few ways that you can use AI in your tourism business tourism Hospitality business today so when we think of video production and why and how we could use AI um in our business uh we we've got a few areas that we can work in we've got uh text a video of course um where we can write a little bit of text and then ask it to create a video we can use image to video so we can upload an image and have it actually make some motion in the video which is great again if you have a static image you can add a little bit of motion to it which we'll have a look at um we can have Aesthetics apply to it so for example if we want to have um a season uh we've got a picture of a uh maybe our building we can have it snow again really nice to do and we can improve the quality using Ai and we can obviously use AI voices or improve uh AI voices as as well so again there's loads of things in areas that we can use AI in in video but before we get into today's presentation erest as every very quick poll I'd love to ask and now hopefully everyone's joined um we put up this poll so have you used any AI basically it's just for us to understand know have you taken any action from the last uh webinar um that you may have watched on AI have you tested any AI tools have you implemented any into your business again just to help us gauge um if if this is is actually prompting you to take action so hopefully again to day this will and you have a few new uh things to go and have a look at so brilliant so we've got um 86% of people have taken action and use some tools which is great 14% still a way bit uh to do but hopefully we convince you to have a look at AI uh tools today so um brilliant again with with video video was so so important for us now and there's so many platforms that we can post video on um obviously historically video's been very expensive we know again having videographers in in house and doing a lot of video uh production how expensive and timely um it can be but there's so many platforms and opportunities for us to post videos and help us Market our business um as well as maybe even internal training and customer service as I said we look at some examples on that but the key platforms I'd like to highlight to you are of course YouTube um one of the biggest platforms for video in the world second largest search engine and it takes a variety of formats what you'll be able to do is again you'll be able to watch back uh on the slides um or on the video of this and see uh this data if you need to or it will be on the website um or emailed out to you as well so we've got Tik Tok very important H for organic group and videos at the moment uh again um especially with KY demographics so a great platform to be posting videos on and maybe AI can help you now uh create some of those videos Facebook's still very relevant for a massive demographic um uh online and um of course even when we think of search and search engines they are pulling in video content into page one from YouTube from Tik Tok from Facebook um from even x h so got again posting on all these platforms does does add to the um reach of your brand so definitely um if you can you want to be posting on these platforms Instagram of course uh photos and videos LinkedIn recently as well and again you'll see these slides um uh after on the on the re playay so you can have a look at some of the data and how you can post on them but LinkedIn is definitely if you want to really succeed on LinkedIn this year it's creating video content as opposed to written posts um maybe the AI content is starting to win on on LinkedIn and they're they seem to be really linking or leaning into um video production so um again a really important uh platform for reaching certain people uh Snapchat of course another platform Pinterest one of those you know surprises me so I seen a St that 29% of travel blogs get over 50% of their traffic from Pinterest so again it's just to how how Pinterest as a platform is used for people planning and and booking um and considering holidays so again are you active on that um and are you actually posting uh videos on that so again another platform to really uh consider so when we're looking at AI um and and creating videos with AI or having it help us and a couple of again a few more ways that that can be done it can help us with multiple languages and we we'll have a look at that um one of the the biggest things I love is the time it saves and and if we have a a standard normal video how it can automatically resize it for multiple platforms again back to saving time and we don't have time to post in all of these platforms are not relevant we just don't have the the the resources well now with AI we can do that it will auto resize um our videos to those platforms which again saves so much time we we I love the I love the the snow snow videos and adding snow but of course you can add anything um using AI uh so you can take a if you have a picture of um or a clip a video clip looking out of one of your rooms for example you can change the view to maybe a beautiful sunset or we don't need to show um clips of rain we we don't need AI for that we've got plenty of them um without having to use AI so again your seasonal content so back to it classic if it's coming up to Christmas Halloween summer and you want to you don't have the video clips then maybe you can create some clips with uh AI um animated infographics are definitely getting better so animated videos are getting better so again six months ago we couldn't do animated AI videos but now they are um getting getting better and and um we're starting to use them as well and the most important thing of all of this is we always need to be authentic we don't want to be showing things that aren't real um around the business so how can we carefully integrate AI um video into what we're doing so enough of the the slides I say this information will be uh available um when we I'm just going to exit out of this uh after this session so you will get the the resources emailed out to you but of course on the tourism nland website if you go onto that you'll find that the the videos are embedded onto the pages there so you'll be able to go back and watch back um and and read the notes uh as well that we have for each of these so do do check that out so video is definitely we see it even exploded even more um in the last couple of months or year and we think that is because of the volume of or written content from AI that people are maybe leaning more into videos and definitely the platforms are as well so everywhere we look we're seeing more and more stats that video is growing and growing which is incredible to think that it it's it's year ande growth so loads of stats here so um one that I wanted to pull out is social videos can generate uh 1,200% more shares than text and images content uh content combined so again if you don't have video in your say marketing mix if you're not creating video for your brand at the moment you're missing massive opportunities to be found and and seen online the headline in this article was very strong and I wanted to share that with you as well so AI video generation so it's um there's definitely promising uh advances but we have to be careful and responsible with using AI in anything we do of course around tourism because we really want to get that authentic experience across and um H we don't want to misrepresent anything that we're doing and again loads of stats even YouTube as I say was already it is the second largest search engine in the world and even it is seen incredible growth but tourism related topics are exploding on all of these platforms so again are you creating video content are you going to be found uh on those so I've got two two videos here just to to play now the audio um you won't hear the audio it's just music um but just to just to give you some ideas and have links in the to these so you can go and check them out um after because I know that they will play a we bit H jumpy through um the go to webinar but basically what we're seeing is locations are using AI are leaning into the AI Trend to and promote uh destination so again there's some very creative and smart ways that AI has been used in video creation so again this this campaign here for Korea was basically taking some of their best sites and then using AI to imagine them um create the same site as an image or as a video clip but they're really highlighting all the amazing places that you could go and see so very smart H campaign here is another one that uh was done for Denmark and they had really what what it was the aim of this one was to promote people to go out from the main attractions and Denmark and go and see the whole country um and a very interesting H campaign they got um again we see here that they're adding motion to static images and then they're adding AI voices so they're using this then telling a story um really encouraging people so come see us but also go see uh the whole Countryside now really interesting in this one is that they included some locations that aren't maybe traditionally you know you wouldn't associate them with with Denmark so for example we've got the Statue of Liberty in and it's talking so again when I seen this it may me think back to um the basics of creating video still are very important so the storytelling uh what's the purpose of the video so you need to plan all this out because again this is a video promoting Denmark but then we've got the Statue of Liberty which again I struggle to find a connection um with with the country so I think maybe the it it U missed the mark a little bit for me anyway um so again back to it we we need to retain the storytelling and what is the reason that we're using the AI and and um uh stick stick to the the golden rules around creating video One tool that we love and use a lot is H canva um and you have seen that in previous uh webinars that we've done so canva magic or canva AI is is one of the easiest uh Ts that you can use um with with this magic studio if you haven't already used it or or test it I would definitely recommend it because again even on the free plan there's a lot that you can do but with the magic Studio you can um write uh of course write write text or captions for um blog posts you can translate to over 100 languages uh using using their tool um then you've got the magic design which again will create templates and you can save them H you can type words so you can type a little bit of text and it will it will take that and create images and videos for you so again text to video it will do it so magic media um that is called so they' got again you can see it here H in their dreamlab and so you just type in what you're looking for and it will uh create it now canva uses one of the most advanced video creation tools called Runway um so it is and we will look at it as we go through the webinar and but it is a little bit more advanced and it's another cost where is with the Pro Plan on canva that's built in so you've got access to that and can use that at a easier level so it is again back to it if if this is a good way or you wanted to try AI video then this is a good way to introduce yourself to it um and it does all the usual stuff that we need so we've got uh resizing editing uh eraser so we can remove details from clips and photos we can expand um photos and clips as well um so again and you can re reposition uh things in your photos um as well so here we go and resize as well so a really good tool that I could only recommend um that you would try and it's a great introduction to um AI VI in you know AI vide so again you can see here here's the their their editing tool um and some of the features that we use that we find really really good so again you can upload Clips so if you've got on your mobile phone say or on your desktop you've maybe multiple clips that you've already taken you can upload them to this type in a prompt so again a good prompt so what are you trying to gain um from this video and it will automatically create that video for you so it will um get some text in it'll add the music and create the video for you based on a prompt all you're doing is adding the clips so again it's we're moving away from having to be a a pro video editor to get uh videos and again you can see that it's it's showing you how you can do that here and that is using their their video AI um generation tool so again really really good um it also um if you've got say you're in a a busy coffee shop or your your you know the clips aren't really professionally taken which is probably a problem for all of us um it will work on the sound it will remove background noise and really upscale your your Clips to be more professional as well so again it's it's a great tool that we can only recommend and if you haven't as I say tried it yet then um it is uh worth trying so with with can with the free account you get um 50 AI credits for generating images and and you can actually test their video uh tool as well so um you you've got five uh up or goes basically to try their AI video generation on the free account and then on the paid account which is around uh $10 uh a month um you can create uh 50 54 second Clips every single month in videos so again it can really it's very cost- effective and a really good way to upscale your video and you can see here again this is just showing you how easy it is they're dropping in the clips they're giving the prompt and it's it's going ahead and making the video and then you can edit it or tweak it after that so um they're selecting the clips and and job done so no reason why we can't uh generate some incredible videos for our business and again here's the text to video um tool here so again generate AI video you type in your text and it will create uh the video for you so um where you could use this is and again you're not going to say create a a video of um Belfast City Hall or something that's that's it needs to be accurate and perfect but what you could do is let's say you do have an experience and it is tennis H for this clip here we could have two people playing tennis or uh as we have here maybe two people relaxing after a game of tennis and that would be a a very nice clip that you could generate and add into um video clips that you have of your experience so that that's how you could blend in AI clips that are you know adding to the story and going to be very responsible and you're not creating something that doesn't exist and but a great way to add in models or uh add to the story that you're you're creating so again H canv is definitely one to try out um if you haven't I appreciate some some people already using IF Cana AI or any of these tools are something that you'd like to know more about then do let us know in the chat that maybe it's something we could look at in in the future a new tool that just released in the last week 10 days is or up Creed um is Adobe Firefly so if you're doing any video editing you might be most people if they're um edging towards the pro level will be using Adobe um to edit their software and Adobe has just released a firefly AI a new version um in the last couple of days so what it has again it's got incredible uh text to video so again you write in your text prompt and then it creates the video so it'll create a a 5sec video based on that prompt um you can upload image and it will turn it into a video so Dynamic content so it could be a cup on a on a table and it it will generate movement in that clip again brilliant you can add that into a video it will extend um Clips so if you've got Clips it will extend it for you H it'll do zoom in and out which we we'll have a look at at the moment it'll add effects which again we'll have a look at um and the biggest thing with firefly and one of the biggest selling points and again I'll just let this play in the background is that it is trained on approved copyright um software so Bas or Clips so basically this model has been trained fully on um copyright approved Clips so they've paid to train their model which is a big selling point um for them so again you can see everything that you can do here so this is an a you know paid add-on that you do have to um spend a little bit more for uh with Adobe but you can see here this is a clip of a sunflow and we're zooming out we're moving left and we're moving right so basically all of these options are built into this so once you upload your clips into it from your phone or from your your computer it gives you all of these options so you've got um more flexibility in what you want to create and you can fill some gaps so when we think about how we can use AI video so um if we're showing our business or our destination we can maybe take establishing shots of Landscapes or landmarks and and uh or photos and turn you know add motion to them that's really good good way to to go and back to the weather and and Seasons we could um have you know again summer uh rain Beach adding even uh AI noises uh sounds into it and so just to build on the atmosphere of the the b-roll to enhance the video that we have of our destination um if we're looking at accommodation what we could do is um take you know you can imagine static photos of a room and then turn them into moving shots which again is really really good or if we're looking out through a room a picture of a room and maybe we want to H add some atmosphere maybe uh stars in the in the night sky or things like that so really really nice uh things to do obviously we seen we can we can add um visual um effects to the to the video so again uh here we see someone's we're adding in like flame effects and I think we might even have that in this video as well and then of course yeah all all of these nice little uh features and of course then we can add multiple AI languages um so it doesn't just have to be English so super easy you just um put in either upload your photo and ask it to add motion or you just type in your prompt and ask it to generate um a little video clip so again there there two so canva is great to start with Adobe if you're we it more advanced Sora is open AI so again a lot of people will have a paid subscription to chat GPT which is great um in the US and outside of Europe they all o in that subscription have access to Sora we don't have it just yet but it will come so within your $20 um subscription you will be able to ask TBT to make video clips and it's a very powerful um AI uh video generator as you can see here and but sadly it's just not available to us in the UK or or um Europe yet but again everyone else around the world is using it and it is in the paid account um so again you can see some of the clips that have been M with that um so again so it's coming and if you do have a paid account then uh we we will uh have access to it which is very exciting um one thing we're often asked is what about you know what what do the platforms think like Pinterest and Google and YouTube and Facebook think about AI uh created videos and when when AI videos and and AI come out H there were did seem that they were weing against it and penalizing a little bit and um with that then think over over time things have definitely changed and they've brought out their own models and integrated AI into what they're doing so Google have their own platform called V2 and sadly again it's another one we don't just have access to yet here um and again that's all around uh gdpr and and privacy and but it will roll out but you can see how good the clips are here and what is coming to us and which is very exciting again if we jump down these clips are all available on YouTube so you can see again this is the the filler stock so maybe you're you're you're selling something or you know trying to Showcase an experience and you haven't taken a shot of someone enjoying a cup of tea in your property then you can have a clip created um and you can see here the quality of the clip so this is a text prompt so again it's a very detailed text prompt not a lazy prompt and this is the clip that is been generated from it so again yeah what can we do what can't we do when we get uh this um or access to this another thing just to highlight just to back up what we're seeing here is that uh last week YouTube released uh an AI feature into shorts again it's available everywhere except UK and Europe and but you will see this roll out uh very soon and you will see videos on YouTube for example and appearing at search using this so this is YouTube has added an AI option within its app so when you go into the shorts or sorry when you go into the the app itself and basically you get a a little option to add um I just wait for the screen to come up now so let me see so basically you just if you've used it to create shorts before when you open it the app to create a short um on the right hand side you have the option for green screen which puts the screen a photo behind you um if you've seen those videos and when you click on that it gives you an option then to write text so you can actually write a prompt and it will generate uh a background for you you don't have to have a p saved on your phone to become a green screen so all of a sudden um these tools are starting to roll out um AI into the the platform we've also seen people taking videos and adding them as their background and using AI to enhance those videos um but yeah so the platforms are introducing AI into them and AI enabled video like everything else that we're doing is just going to become more common so I don't see it being a a problem on any of these platforms and uh yeah there's loads of loads of examples here of um how that's ruled out so that's called dream screen and that's on YouTube but as I say we don't have that just yet but it but it definitely is coming so when we think of and we're going to look at a few more Ts now as well but when we think of how we use our AI content it's I I think it's depending on what you're aiming for it's probably going to be a mix of AI Clips with real visuals so again it's it's trying to retain the um you know the reality or the authentic footage of maybe a destination or a property or an experience but adding in clips that will add and help it sell um so it's it's it's it should complement real imagery and videos as opposed to fully replace it we need to be the most important thing for us in in in this industry is we need to be authentic um Travelers want to know what they can experience in the destination and they don't really want to see uh AI avatars or or simulated but of course if we can use AI to enhance what we're doing or to to make our workflow better or enable us to post on multiple platforms and absolutely brilliant some of the videos we've seen especially from um some of the larger organizations they H would put a a note at the end saying that AI was used in the creation so again transparency is is definitely a good thing to have so maybe in the description of any video or you maybe in your hashtags you could say AI enhanced or AI enabled again just to be transparent it's it's um very important today that people don't feel that you're trying to um trick them into anything that that's that's very important we want to focus Classics as we mentioned already focus on storytelling to real experiences um we want to be personable um we want to keep the the video short and condensed and and platforms specific and that's where we can use the AI to edit and cut um um videos down the beautiful thing with a lot of these AI editors now they look at a viral score and make predictions that this clip and this clip and this clip will perform better and as they're getting more and more data they're definitely getting better at that so it removes all of the the work that you might have to um do uh as ever um definitely check any videos before you post them and make sure you're very very happy with them we do want to make sure that you know you're you're you're ticking the box with ethics and and um U making sure everything is is is correct and what we do so just the the next um buch of two that we want to highlight are um basically video video creation platforms and there's a there's a few of these and there's there's lots of them out there but here's we just want to look at three really popular ones and again they if you if you don't like canva you want something a little bit more specific these are video first platforms so they focus on video and um they tend to have different pros and cons so Steve AI is more into animation so if you wanted to create more um animation Style videos and this is a really good um platform uh to consider um the good thing is again it does have a like most of these will have a free plan as well and you can use it it's got loads of templates uh 5 million users so it's so more animated um style uh cartoon style it's a it's a good platform to consider probably the most popular one that we would see is in video Ai and you may have seen or heard of this on your travel so um couple of Pros with this one is that it has 16 million uh CLI of stock video within it it also will translate into the videos into 50 languages without um you having to use any other software it would clone your voice as well um so again you can have a voice over of your voice um if you're using it for videos um it it will use AI to help you structure your video better so it it does that as well um so again yeah very very good uh platform probably one that it's the one we would go to and use quite a bit and you can see here um the clips it's this is an example of a historic video that they created um to promote a location so again if you've got um stories of of battles old and and uh or anything that you want to create um then this could be a very good platform to consider so and definitely worth worth checking out so again you can see the text of prompts and um it will do all of the editing and put the whole story together you can write your script in another AI um editor or within this uh tool as well and um create your video and uh publish it last one to consider is pictori again it's it's in the same space has less templates um three I think it's three million clips of stock and but again very very good um video AI platform to consider and and use and again it's it's um uh one of the we would we would look at as well but I think our bias is towards in video it's it's the one that we would uh look at we'll see now as well that social media platforms are rolling in AI video creation into them so here is here is a platform that posts on social media but it will take your clips that we've seen already that's available in many of the other tools it will take your Clips it will write a story and based on the prompt that you give it add the text add a little bit of background music and create a finished video so if you're out for a walk around your property or your experience and you've taken loads of Clips you can come into any of these tools nearly now and upload those clips and and have it prompt a few times and generate a video that you can post on um any of the social platform so again this what I'm prompting here is if you already use a social media platform or if you're paying for any software um that is in the marketing space do check and see if this feature is available already or is it coming in their their feature list so we're seeing that these social media posting tools are adding this um AI um video feature in in and if it saves having to pay for another one then even better again so we looked at loads of video tools what about voice so um 11 Labs is our go-to for voice so you can add your voice over so the beautiful thing with 11 Labs is that it will add um voices H so it's got uh 32 languages 50 different accents and um again you can go in here free or paid and it will remove SS as from videos it will um allow you to create even this is a new feature that just just uh released it will allow you to create a custom voice based on a prompt so you can go in here and design your own voice and when you do this it ask you for your a what age you targeting demographics so you can create your own custom AI voice if you want to use your own voice or you can read 2 minutes of script and it will record your voice and then you can use it um any time you want in any video so again it's a really good tool if you want to add a very high quality um voice AI voice if you're targeting American AUD audience or if you want a different language then this is a as I say a really good tool um to to consider so when we when we look at again what AI can do for us um so just to recap so it can upscale the quality of video content so it can take low resol resolution clips and make them better quality it can can remove backgrounds um from us so again if there's something we don't like or we want to blur it or we want to add in a car or Sunshine it can add that into the the video clip it will automatically stabilize the video clip these are all things that Pros would normally do and when creating a video it will adjust the color automatically and it can relight um the the video so if you're recording something in the very dark place so all of those old clips that you might have on your phone that you've never been able to use because they weren't high enough quality maybe there's an opportunity now for them to to be repurposed and the tool we're going to look at now is is a lot of these features in it so for example if I was recording this as a video and I was looking over to the side um it can actually reframe my vision that I'm looking straight at the camera um so again all of these little uh AI tweaks or enhancements are available so it's not about maybe creating something with AI video that's that doesn't exist and is is um um not relevant to our business it's actually where it can enhance what we're doing so um you know again think of the smart uh video cutting for the social media platforms it can fix the noise um it can improve the the audio as well it can add captions um and then back to the multiple languages so all of these things can be done using AI so it's not that you have to go and create a complete AI video you can enhance any videos or videos that you may not have done so descript again another brilliant to that's one that we definitely use a lot H in the business so um and you probably heard have you mentioned before if you've attended any webinars where you can upload a video and what it does to help you edit the video it puts the transcript on the side so the video goes on on the right hand side it then does a full transcript on the left and if you want to edit the video you delete the words that you want to have removed so it deletes the clip from the video so you don't have to actually edit the video say you just edit the word so if there's a section you don't like or there's a bit of hesitation you just delete it and it removes it it will also then find look at keywords and present uh license stock clips that you can add to your video so again to help with the editing it will add you can see the captions been added here um automatically and if you say a word wrong so I say apples and I should have said oranges I can highlight that and it will use a the AI to replicate my voice and um fix error with in the the video so I don't have to record it again so again it's it's an excellent tool um to to to use and consider it it has 22 languages at the moment and it does all of those enhancing that we talked about so a a great video editor to consider um if you don't use one at the moment cap cut is another one again from the from Tik Tok from from um the company behind Tik Tok and it again is is aiming to make professional video editing accessible to beginners like me and maybe some of you as well so um it's really focused on um editing videos for social media platforms so Tik Tok Instagram res YouTube shorts but it will do all types of editing um again you can start with free and it does have all of the AI tools that we've talked about so the a here is there's so many tools and options is to find one that suits your your needs and uh maybe you've tried already before and it's added in features you can go back and and test them out so it's not to have uh 20 tools but uh find one or two that fit your your business purpose and for sure we've T talked about maybe marketing videos and creating content uh online another really good use of AI videos training videos um internally or maybe even uh videos where you're talking face the camera H to tourists from a different country maybe you've a you've um a lot of visitors coming from Japan and you could actually have an avatar of your yourself Talking Japanese and welcome welcoming them in in their local language and which would be really nice touch I'm sure and they would appreciate it so this is something that's possible maybe you've got um location pages on your website again adding a a video with say you or team member or someone talking on it h great way to go or maybe you have team members internally who speak different languages and you've got a training um need or you want to create loads of training videos even in English um these are the tools that you can use for for this so and this is a market leader here for sure and again it does everything that we've already talked about and what what this would be focused on is creating AI avatars so again you can you can have an avatar of yourself where you talk uh like I am now for two minutes um to the camera and it will create a version of you and then you just um create those training videos or sorry the training scripts um as text and paste that in and it then has you talk through those um videos so again it saves a lot of time and effort and money in production costs and reduce it down um but also multiple languages uh as well so this is a very popular um platform that does that and another one um that we would use a lot is hen um and it's the exact same idea so you can use these licensed avatars in the platform or upload a version of yourself so I think I'm logged in um here into one of our hen accounts so here is a team so this is an AI Avatar and here is one of our team members so this is their recording of them so it's 33 seconds this is probably really D It's hard I'll be honest it's hard to know sometimes and this is um uh the AI version of them and we we would use this um quite a lot here again is a a video we did user generated content so we'll talk about that as well that we did for a client um so again you take the user you take the URL of the product or service and you paste it in to hijen you select your user generated your influencer from their avatars it reads the page that you've pasted into the platform it writes a sales script you can edit the sales script and um it will create a a video ad for you so the use case of this would be um maybe you wanted to see or advertise to again people in Japan or um talking Arabic to people customers potential customers in the Middle East you want to run an ad campaign well now you can actually do that and where we would use this here is we could you you use this to scale up loads of different types of ads and you could run them and then see which ones work and then record the ones that are really performing well with a real person so again it it allows AB testing and saves a lot of production costs on running content that maybe might not work so you can test things and if it does work then you go right okay I'm going to make this um at a very high level so let's see if this works what if I told you that your pet could enjoy treats without the fear of allergies here are the top three reasons to choose om hypoallergenic so again it wrote the script it's pulled pictures from the page and um the Avatar is is an AI talking and advertising uh the product and that's how that works how how we've used it if if anyone attended the um or watched on tours of Northern Ireland's YouTube page the uh conference from from last year we inted or had the that one of the presenters actually hello again everyone I hope you are finding today incredibly useful and so this video clip here from the presenter from the event is actually uh recorded hijen So they jumped on and did two minutes recording and then let us write a script and have fun so this is AI um presenting here it's not the actual person and again here on YouTube and let us play you advertise in other regions with different languages sometimes this can be a challenge be it like me you can't speak any other languages other than English but using the to like hey J I can convert myself to a virtual Avatar and speak fluid or fluent and the studio I can create whatever setting that I want upload my avatar and have my so basically yeah so you can have uh any video speak any language I was going to say there's a we clip but but yeah so we're using this so this is AI this is not our team member uh Stephen this is an AI version of him and the background's AI so the video is AI and we're posting that on YouTube and and uh ah there it is there so speaking in a different language or even saying different phrase check this out I've created a virtual Avatar of myself using hen this can be a fun and engaging way to deliver content so again removing barriers and and um saving with costs as well so again it it looks like the person is the the there's only in this video it's 40 minutes long and the only clip that the real person appears is is this initial clip at the start the rest of it is all AI so again um how can you scale your video production um in L for training or um even for sales material and and explaining what what you do and what you offer we talked about Leonardo in a the the image webinar and again just to highlight in Leonardo so go back and watch that that that um webinar for sure is you can turn any image you create into a a clip and then what you do is you merge those clips those three to 5c Clips together and it's super easy if I like this image here all I do is hit generate motion and then I select how much motion I want and it gives me Motion in the clip normally a pan shot so again very easy to do so just to as we go to wrap up some of the the more advanced tools and just to show you some of them um so these are a different level again H and these are the pro pro tools and they tend to feed in um and are what the the earlier tools are built on so they they all use these tools as well so here is a a text prompt that I put in here so create an image of a tall Majestic three um and again here's my clip that I got from it and again we've used this quite a lot so this is cling Ai and again it it will create um clips that are 5 to 10 seconds long and um again it's yeah it's excellent so you can sign up for free as well like most of these tools and you get six 66 credits free a day which is enough for a 5-second video so if you're stuck for One Clip you could jump in and use this but it starts at around $4 a month so again very very cost- effective way to get those clips that you need maybe to complete uh a video Runway is probably one of the best uh video tools uh AI tools out there um again with that comes the complexity of of uh use um but there is when you sign in there's loads of um guides and you know popups on how to use it but it it probably is the the best one um for sure so text to video in this is incredible and you can nearly do anything that you want so really really um powerful if this if you're tempted and you really want to look at um creating some special videos so again I think I'm in here so so again brilliant so I just as I was waiting for this to start this morning I put in a prompt and then asked it to give me a wide shot over the city of New York and here's my video clip that it created for me this morning as I was about to start the webinar so it's 5c clip and uh this is what I got so again if you want multiple clips maybe runways is one to invest in for a month and then you can um cancel your subscription a tool that we use every day nearly in in our business um and it and there's a reason for that is it pulls in or gives you access to all of the best video editing or AI tools that there is is cr. a so again in this here you'll find that you have access to most of those high-end tools some of the cling and and Runway and they're all in here so you don't have to subscribe to multiple platforms and you can go in then and create um some clips you want so again you can see here I was uh just before I started I was typing in my prompts and asking it to create some some clips so let's see so A beautiful rugged beach with oh sorry a beautiful beach with rugged Cliffs and the sea is gentle and calm waves lapping onto the beach it's a bright cold day and this is the clip I got now I would say that's probably a a lazy prompt but again you can see um the clips are getting again Forest so bright Forest walk with lots of evergreen trees and wild flowers blowing in a gentle breeze um and again so a man walking along a coastal path the sea is on his right and there's Greenery to the left so again lazy prompts if I was very explicit in what I wanted then um I would get better clips and this this is the one tool that we're using as I say every day in our business to uh generate some clips that we don't have can't get and fill fill those gaps for so it's the one to definitely if you're if you're looking for more advanced then um it is a really good way to go and you can select the different models you can see all the tools that it's integrated with here and then you can try it in different um um platforms to see to get the best clip that you want just to just to wrap up of course couldn't couldn't uh end the webinar uh um collection or or show without ever talking abouto so again you might want music for your video as well we've looked at 11 labs for the audio and a lots of those platforms um now are bringing in audio into those platforms but what we find is that um when they start their loads of extra features they're not as good but they're okay um so again if you really want great quality audio 11 Labs is the one to add into your video production and but sunno is the the platform then that you can create instrumentals um for if you want sound effects as well H 11 Labs will generate sound effects for free so it is the market leer in audio and you just go in here and you can type in that you want say glasses clinking um at a celebration or anything like that and it will create that sound for you you just hit generate and it will give it to you and then you can uh download it so it's a a great platform to use for that but if you wanted the song then again a subscription uh I think it's $8 a month for the commercial subscription and you go to sunno and then you just type in um what you want so um uh uh [Music] sorry a course my we promp that I put in uh earlier as going 90s pop of course and again that's all we have to do so that's a really bad prompt so don't be don't be uh copying me in that uh just very cautious I'm under um uh pressure with live and hit generate and within maybe 10 seconds we'll have a song or two songs back now you can put in your full prompt you can put in the the lyrics if you write it somewhere else you can just have instrumental so if you want some um custom audio in the background then this is a a great way to go so that's that's um Soo for adding songs so there's our songs already and let's see if that that works and we uh have a quick list and then move on to the last slide so you can see yes there's our s see [Music] so again yeah so if you're tempted then definitely that'll add a soundtrack but you want it quite low um just something we're often asked as well is how do we remove text from video so again we two tools up here and again beautiful thing is um they do start at free so we love our free so clip clip clip fly AI um so you can add your clip here and it will remove text you can highlight the text that you want uh to remove so if you've got a a video on another platform that's maybe been watermarked um and you want to remove uh a clip or sorry the text from that to go on to another platform then you can do that um using this this tool and again they do have some very good plans so you can see you can start with free plan and and um go for an annual and there there's a lot of these out here so here's another one here as well and but there is a lot of tools out there to do that so just just to recap um we go to Q&A is that um AI as ever as you know it's it's a very powerful tool um but you still need the creativity and the ideas and and how you're going to integrate AI videos into what you're you're doing today um definitely the future is a mix of AI tools because you can see how we can scale everything and with what we're doing here and upgrade the quality and and and add in a few Clips are maybe missing from our story um so it's definitely the future is going to be a mix of AI and again our our teams creating great great video content um for our business if I was starting with video now i' definitely start small pick one or two platforms maybe it's canva AI um or if you are using Firefly brilliant and but maybe canvi is the one to start with and start experimenting there if you were going to another platform if you're doing training videos or videos for your web page maybe hijen H could be a very good option and then after that and maybe it's CR a subscription there because you get access to loads of different tools and you can get those little those few Clips um that you might want and again as ever the the goal of creating videos is to you know ex you know Inspire real travel experiences um through creating some great content and I I think AI video will help us do that but I'll stop talking for two seconds and let's see if we have any questions if that's okay thank you so much Karen loads and loads to think about there um H and just a reminder at this stage as always um we've been recording this session and we will share a link to your recording afterwards so you can watch again or you can pause and maybe test some of the things out um uh in in your own time so uh as Kieran mentioned we're going to shortly be kicking off our Q&A sessions so if you have any questions and you haven't popped them into the chat just yet um still a little bit of time to do so and we'll get through as many as we can um as usual we'll do a couple of quick plls now just before we get stuck in to those so the first one should appear on your screen now how would you rate today's session in terms of overall satisfaction so that's on a scale of one to five with five being extremely satisfied give you a moment to fill that in okay and our second question is how would you reate today's session in terms of content and relevance to your business so that's again on a scale of one to five okay thank you so much and finally just a very easy yes or no to options um do you plan to take action within your businesses result of what you've heard uh from Karen today um so obviously we asked at the start who's done anything so far and and Karen it was uh really encouraging how many people had taken some action already so um hopefully today I'll have triggered some some more as well and specifically on the area of video thank you so much everyone that really helps um of course as always we will be sending a short evaluation form my afterwards and that's your opportunity to um give us feedback on today but also let us know what else you'd like to see in the future so um do take opportunity to fill that in if you possibly can and it helps us develop our our ongoing and future program and so okay Karen we'll get stuck into the questions then if you don't mind so um I think you actually did touch on this first um area within within the presentation but just to sort of um re revisit it or in case anyone U missed it but do Google and other platforms penalize AI generated videos the same way they they did with AI generated SEO content um originally yeah again at at the at the start definitely there's a wee bit of flux as they were trying to catch up with what you know where their stance would be um and they they've all updated their policies what their penalizing as bad quality content so they don't care if it's AI generated or human generated and so again back to long are making good quality content and you can see that they're adding in the AI tools for us to to use because they know we can create better content so these I think these tools just enable us to up the the the quality massively the storytelling and and what we do so it definitely not um it might be again advisable just to to mention AI um generated or AI enhanced if you're using uh a lot of clips and just to be just to be very careful yeah actually I think someone had asked that as well if you have done an AI generated um video um would it be good practice to uh say if you're using an avatar for example would it be good practice to say this video has been AI gener generated or is there any recommendation around that yeah yeah definitely we see people using hashtags if if it's been really uh AI enhanced but again you know difference between the enhancements and and AI generated so if it's a clearly an AI Avatar and there's loads of um created um content that's clearly Ai and some people might get confused then definitely be good to put a disclaimer on it if it's enhanced where you've upgraded the quality of it and maybe added one or two clips of a you know something like a a coffee cup with steam um then I I wouldn't uh bother with that yeah that's interesting yeah because it might that might actually um conversely make someone think the entire things AI generated when all you've done is slightly enhanced it yes exactly that's a really good point um H okay so someone is wondering here um you know does AI have a place in video creation or what is the the place for AI and when sort of unpolished user generated content is proven so appealing and and and very appealing to people was that real kind of raw you know honest sort of content um what do you think on that yeah know and and we can see that with haen and and one of the most popular tools now is the user generated content uh option which is that the the little video clips that we were able to create so you can go in and select one of the avatars I think they've over 800 now um or create an avatar of yourself so you're walking and uh allow you to scale that production so there's definitely that content will will continue to live but there is there is a place for the AI H generated content it it's going to be interesting next year too because I think it'll be harder to tell if um a video is an AI person or a real person so that's going to get really interesting but there's definitely a place for boat and um we would use it for testing concept so you can create a a volume of scale post it especially you're doing ad campions and test how the the video perform and if it's really performing well then you can uh scale it up um I'm also thinking again maybe back to the the foreign languages and and um you might not have a volume of customers or uh who are coming to experience you your your business from different countries but U and it might have been costly to do those in the past but maybe using AI now you can't you can actually create that it's it's not cost is not a factor anymore yeah actually interesting that you touched on languages there because there was a question that came in around that obviously that's such a useful tool especially from a tourism perspective um but I suppose particularly taken into account the the ni accent which is quite distinctive um I know certainly we have some autogenerated captions that that quite often get it madly wrong um so how I suppose how well does it actually interpret it or or how does how you know does it interpret this really accurately as supp if it's interpreted into Japanese and we obviously don't speak Japanese then you don't you know how do you know that it's accurately interpreted or I suppose also you know in terms of interpretation like terms of phrase and and things like that um hi I suppose it's one of those things that's always improving but um yeah can we trust it yeah question so we we we find that the platforms that do everything so maybe 50 things you'll find that their core is very good but those little add-on tools like for example the voice translation tend to be a wee bit weaker it's not their Core Business that's hence why we would lean into platforms like uh 11 labs for that and because again that's what the one thing they do and with anything that we create with AI ideally you you'd have um human oversight so the dream would be that you could create a volume of uh videos let's say in Japanese but the dream would be then you would pay someone one or two hours to watch them and verify that everything's right because yeah you don't want any embarrassing um mishaps but the the difference of that is that you're maybe paying an expert for one or two hours as opposed to um trying to record for two or three days and then edit for a couple of weeks um you can actually have that done but also even having for example me speak Japanese so and then the the guest come and see me so maybe it's a personal welcome for me if for something small maybe it's okay but yeah if it's if it's um High higher end and we want that human moderation just to make sure it's perfect yeah that's that's a really good point so yes you're not just taking it as a given that this is this is a perfect translation you need to do a little bit of a a cross check but it's saving you in the long run because you can do a a longer piece yeah absolutely or yes it's you can be speaking a language that you don't you don't actually speak that's brilliant okay great um someone has actually flagged here and this may be something that you're aware of and so I can't I can't verify it so I just want to check but can for Pro um H is potenti is free for registered Charities and not for profit is that something that you're aware of K that's no no again no most most of the software companies will give you if you're a registered charty will give you a either heavily discounted or totally free account so I recommend um reaching out to customer service and they may ask for some ID there is a platform if there is a registered Char on today that does list software um through that and they're already verified in it I just can't remember the name of it yet but and there is a platform for that for charity software but any any software you use 100% of your charity reach out to them and uh say that you are and I'd say nearly 99% of them have either totally free or or greatly reduced brilliant that's great okay um let me see now what we have okay so if you're creating long form content and clips disrupted due to poor mic quality or different environments um is there an AI applicati

2025-03-09 19:37

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