AI for Data Analytics – Digital Webinar

hello and welcome everyone I'm Patricia Kingston and I'm the corporate events officer at tourism ni so thank you so much for joining us for this morning's webinar this is actually the fifth and final session in our AI for tourism webinar series and today we're exploring how AI is transforming data analytics in the tourism industry we're delighted to be joined once again this morning by our expert speaker and I'm doing our AI Oracle kieren Conelly from profile tree so over the next 45 minutes or so Karen's going to be taking us through um a how AI part insights can help you understand visitor behavior um optimize marketing campaigns finances H making data driven decisions um all that good stuff so after the man presentation as always I'll be picking up as many of your questions as I can with Karen so just pop those into the question box at any time during the session um and I'll pick up as many of those as I can at the end so let's get stuck in right away it's my pleasure to hand over to kieren Connelly for today's session good morning kieren and over to you good morning thank you very much no great and thank you everyone for joining today so um uh again we've got the hardcore AI fans with us today which is brilliant to see and I'm going to show you basically how easy it is to use AI to dive into the data that you have in your business so it's um I'm hoping at the end of this you'll be you'll be quite surprised at how easy it is one of the starts I seen it was that businesses using Aid driven analytics so taking their data and using AI to analyze it we're seeing an average of 20% increase in Revenue due to smarter and faster decisions so um personally I I think it's actually in our business it's been bigger than that so uh let's see let's see how we uh can encourage you to use it and see what you numbers you can uh get as well so we've got six or seven slides and then we're going to go live and and actually physically do some data analytics on finance uh Google analytics uh social media campaign and newsletter as well so loads of different uh examples that we're actually going to physically do after we've U jumped through these couple of slides H just to set the the base so of course tourism businesses like any business we we generate so much data and there was a big push over the last couple of years to get as much data um into our business and we were meant to be looking at that but most business owners marketing managers operations Finance managers we're probably not looking and analyzing all of the data we have when I think of Tourism businesses I'm thinking of the the booking the website analytics the social media interactions the reviews and and so much more and AI can help us effortlessly process this data um turning large numbers of um spreadsheets into points a week in action um in you know and back up some strategic decisions that we're making in our business AI analytics is very different from traditional reporting because we can use the AI to help us predict future Trends so the the data we looked at up to now we we've obviously been looking at a historically and it's down to us to analyze that and come up with insights but but if we're very smart we can actually use it to maybe help us with forecasting uh future Trends and for small businesses uh the biggest benefit is that it allows us to level the playing fields with the big uh highly funded Tech Enterprises out there that are um dominating online and but even generating the maximum Revenue they can from all of their customers so it really does level the the the playing field so AI analytics allows us to scale it gives us rapid insights into how our business is doing and it's no doubt any business using it will get a a Competitive Edge um how you start with it and where to start is if you can think of and we're going to always focus on one area so think of one business question or one business objective that you want to um improve when you're going through your um analytics um so so or your data and and that's the focus um think of actions not numbers if that makes sense so uh good insights or good data always leads to decisions so there's no point in having data we need the decisions the data is is um uh just available everywhere to be honest um so just go to the next slide so what uh do we what can we use AI analytics for so um AI tools can track how customers use move through our websites for example and where they click what packages or Pages interest them what point they abandon and leave the page um and we can do that at scale it identifies Trends which on which Pages convert best at which stage uh visitors um drop off or buy and very important to know because maybe we need to change um copy at that point or change images or call the actions um an example of that might be that you find using AI when you look at your analytics that um direct bookings through the website Peak at midday and Wednesday and that would be a perfect day then to send an email campaign out um so again we can use AI to identify uh bottlenecks in our businesses um and even set we we'll have a look at when we look at the email marketing how we can segment our um customers and uh um our our clients as well Finance is a big one so I definitely do not have a background in finance and finance and operational efficiency is obviously one side we're generating Revenue but obviously then the other side is how we can save costs so AI can help us with pricing decisions and of course at Enterprise level H with the right software we can have automatically adjusting Dynamic price h b which is based on realtime data and forecasted demand and a good example of that is tickets for concerts or events we we'd all know and see that and have experienced that and we know in in tourism Hospitality that's a um um very Hot Topic at the moment um so Dynamic pricing is where AI analyzes the competition local events uh booking patterns it could look at uh historical occupancy data and recommend the best price ing for a hotel room for example um when we think of AI or think of our operations AI can help us take full advantage of cost savings so um we need to think of energy and staff scheduling that's a big one a big too big cost for any business at the moment and when we were looking at um reports and and data online we're finding that AI based scheduling of Staff or team members helped smas on average save 15% of their annual operation costs so it saved the businesses being overstaffed at times when they didn't need um the people in so again can you um feed your old scheduling tools and your and your uh sales into an AI tool and start to analyze future predictions on when you might need staff as opposed to um just copy and pasting uh historic spreadsheets of um schedules of of team members so again can you use that and and do that within your um business so again we we look at uh we look at some actual campaigns on social media of course uh social media um website content and marketing campaigns we've got loads of data from that and we can use AI then to analyze that um what we see again is another start we seen was hotels using Dynamic pricing uh could boost their occupancy between 12 and 15% and again if we can uh automate uh demand for casting we can reduce our waste we can um have maybe fewer empty rooms less uh food ordered and back to the lower energy bills um as well so uh really good way to to go a tip and we'll have a look at this um when we get into chat GPT is the scheduling tool so maybe you would use that to um send you a report every day for reviews of your business and that can be done within the the scheduling tool of chat GPT if you have a a paid account and I I'll show you that when we get into it and um because again it's a it's a very useful tool even to get for example tourism news in Northern Ireland or globally if you want to be kept up to dat in what's happening so we we'll have a look at that um so things to remember of course uh when you're when you're thinking of what what can you do and how uh how do you do it so AI recommendations are not instructions so you still need that's where we come in we still need our industry knowledge to interpret what the AI is giving us so um you need to know you know asking questions like does this what it saying does it align to what we know about our guests so um as I say if AI comes back and give you right do this do this do this obviously roll in with your own uh knowledge and and do sense check it so don't take it uh word for word and and roll it out we still need to make sure that we are making the decisions it's a great and facilitator but not the decision maker within the and the business we're suggesting that you start with one use case again and we we'll have a few now in a second and um see how you get on with your your D analytics and the data the the output is only as good as the data that you put in so again if you're putting in more data into the AI then the results are going to be better and more accurate um already mentioned human oversight would definitely uh consider that and think of privacy and compliance so again we're all bound by gdpr if we're using a free AI tool we do not want to be putting in um sensitive data into that because that data might be used by the I for training and might be taking uh taken out outside of the UK uh EU area maybe into a a US server for um training the AI tool so with a paid account um in the teas and C's that that data is is secure within your account and that that's something to be very mindful of when you're and putting in a lot of data around the business um it could be Financial figures or or anything else um that might be a little bit sensitive now the there is Enterprise level of course and um we're just to to mention it and and more and more enterprise software are adding analytics and AI into the data that they're providing to us which is great to see but we do not need to be a big business to leverage uh Ai and the basic tools will provide us incredible insights into what we have and as I say we we're looking at the um the everyday tools that we can use that we're already using in the business that's what we're going to focus on H today back to so pick a small area um a small pilot project H it could be looking at the news Leets or emails and um uh see how you analyze the data and then basically uh you start start from there but um again just just as I highlighted so the AI analytics does not replace you know the human decision making it basically empowers it um so it really does help us with questions and um understanding what you know and where we can benefit from uh using the AI anal so again what we're going to look at now is um Google analytics we're going to look at search console um from Google so that's two websites we're going to look at Financial accounts and how we can use it to help us understand the finance and operations of the business we're going to look at a social media advert um email news news letter data and how we can analyze customer um reviews as well a cheat code I would definitely recommend and you've probably heard me say this before is um ask the AI what you can ask it about the data um it will come up with better questions than we ever will even think of and you'll see that in the examples today so again the power tip is if you've got data for anything and we've mentioned a few things uh examples today anything at all where you have data whatever that type of data is ask the AI what would be the best questions to ask around that data and it would come back with loads of questions and then you just go through a process of giving it the data and asking those questions and that's how you will get the the best insight and and new ideas and um new thoughts around uh what's what's happening with your um information so again just the last slide so uh think think of goals not the data but like what do you want to achieve and then make sure your your data is is accent so how much data you can get in and I've got a few different uh channels of where we can get some data um from and we can use that to analyze today just just one thing I on the I put a line through it here is that um thankfully we don't have to merge multiple sources and remove duplicates and standardized formats again that would have been done in traditional data analytics with AI we don't have to do that we can just put in any type of data it will do all of that for us so it just removes another barrier um from us actually taking action so I'm just coming out of the slides and we're going to go through uh some um demonstrations now so here I'm using CLA AI so we're going to use CLA Ai and chat GPT for this today and again any of these tools will work and both of them will give you slightly different results uh we're both on the paid plan um in in these so in Cloud AI I have giving it um some email marketing data and I'm just going to show you what that looks like now so I've went to my email marketing tool and I've downloaded some data from previous campaigns that I have sent so I just went into my um user like MailChimp or any of these and you can just hit download on on your data analytics and it's got campaign names email sent open rates click-throughs bookings the revenue generator from it um unsubscribes and bounce rates so I've just pasted all of that in to chat gbt and basically I've asked it to analyze the the data which is fine um and again put put in some information here so what it's done let's come back with a dashboard now again what we do get in um our own newsletter tools we do get dashboards and it may look like this but it's very interesting again to see how the AI has analyzed this data so what I would do again is definitely look at the analytics that are presented to you in your um softare at the moment but have a look then at what the AI picks out as the important information to present to you so again I give this free re and said produce a useful Dash dashboard for me to analyze this data so with that raw data that I've put in here it's came back and created this visual uh dashboard for me and again if you don't have much analytics in your email software because I know our our uh tool that you're using again think of um any data that you might have you may not have access to a great dashboard like this um when you when you see information presented like this it's it's so easy to consume and and go through so this is a great way to get that but then of course what I asked it was what would be good questions to ask around this data so I I use that cheat of asking the AI what's the best questions to interrogate to get the best um from this information and again has come back with a total of 20 questions that I could and should ask and what I would do then is just ask it to answer these questions but when I look at the um these questions so H it's come up with what what was the ROI difference between sending to our segmented audience versus a general list so again a segmented audiences where you're sending out a newsletter and um someone signs up and you're sending them very generic information but ideally then you would be tracking the links that people are clicking within that so I might be a hotel sending out a a newsletter and in that then I am um highlighting maybe a family room and family activities and then maybe a couple's uh activities and people will click on different links in that and that will then put them into different buckets or segments within our um newsletter and I can then follow up and send a a family email if that's what they're interested in so I'm using that uh email to segment the audience so it's telling me for example that there's 3 to 4X better performance on targeted segments in our email list so when we've been sending out just generic emails and then we send out a targeted email we're getting three to four times better performance in the targeted ones again which specific customer segments generated the most booking uh for the hotel um how did the seasonal campaigns um impact our conversion R through the through the year so again i' identified that we had some seasonal campaigns in this as well is coming back and saying that um we we had lift or not and again we just ask it then to answer these questions and and that leads us down a path so again you can see we don't need to to know loads about analytics to um come up with some incredible questions the whole secret is ask AI to give you the list of questions and that's as I said there's 20 questions there that I would never have thought of and we would never have um looked at in our analytics and and you just asked those um of the AI so if I was then looking at and then when you download your data it it can be as as um unpolished as this so you download it normally as a CSV so it doesn't you don't have to give it really clean data it will go through it that one of the probably the biggest things that AI the best thing that AI is at it is analyzing data before it even writes content so this is this is their bread and butter um so it's it's it's what they do best so we we should take take full advantage of it so if we then look at accounts so again finances and accounts we've got some business owners that definitely don't understand uh and know how accounts are working in their operation so what we have here is a standard accounts for a hotel again and for one year and what we have is we've got the the month the the room Revenue the food and drink Revenue the spa Revenue um and other Revenue all the way through we've got um different events then we've got our costs our marketing our maintenance Insurance property tax everything is in here that we have the data that we have um probably in our accounts that maybe an accountant or bookkeeper is creating for us and we've pasted that in here and again it automatically goes to want to create a dashboard now um very interesting classic with AI it failed the first time and I just hit continue and it reran and I got my dashboard of this data so again from that um dump of numbers H we got an amazingly detailed dashboard here that shows me trends and what's happening um and again I can ask it to change colors or format or headings in any of these if I like some of these and then draw them into our Port maybe that I I want to look at but I can see instantly Trends here how the business is performing and and uh how things are going so again hopefully in your account software you would have this but if you're doing uh this a little bit more manual or you want to take that down thata and go deeper into it ask some questions that you maybe don't or can't ask the um accountant so it's given me the the dashboard but then I would ask it then what's the questions what what what are the good questions to ask this um about this data um and again has come back with some incredible questions that I would never have um even thought of so again we've got um so many maybe there's 40 questions here so again you can see it's went into detail so um operational data guest data market data staff data um and then we can dive into this so um I I can then have it analyze these questions and come back to me with answers and then go a little bit deeper and of course um if I'm using the cloud tool for this here if we're using chat gbt I can actually do this by voice and have a conversation with it over and back and ask it verbally questions and it will answer it back to me and and have a um a more uh you know detailed conversation around how our business is performing so again um and it's given me tips there in changing our visual diagrams but I can deep dive into all aspects of the business here so again it's yeah it's it's given me things to watch out for interpreting the data and then Advanced um uh te techniques as well so again the the information here is incredible and all I would do at this point is I would just type in start answering all of these questions in as much detail as possible and then when it starts coming back and there's numbers coming back I again dive in I'd say right okay what else do I need to watch out for what's my what are the things I should be concerned about what's the trends can you predict the future um and then if I know anything that's coming up in the news I I would put that in if there was an event or something happening seasonally that this year then I would put that in and ask it to adjust for that so again I can quickly get reports and anal the the finances without being a uh an expert that understands um finances and again this could be done for any Department in your um business so again great to do also just to highlight again if you remember back in one of the visual uh webinars we did we've got uh tools like napkin which is totally free uh at the moment so again you just if you have your data um you and you want more charts or graphs and you are creating a report uh you can just sign in to uh napkin and add your data and it will start creating um basically uh charts for you and you can actually prompt it um to get the charts that you want so with this here it actually it wrote a basic report on our figures here so it give me an executive summary and uh insight into how our business is performing and again that's just from that initial uh prompt of data that we we give it the numbers uh at the start so I I put this in here and then I can start uh having the the napkin I create some visuals and charts uh for me and and roll them into our uh presentation we can download them as as jpegs or anywh we want so again it's a a great tool to add um a little bit of space to any presentation that you might have so reviews um again we know uh tourism and Hospitality businesses have a lot of reviews so I've went to Google Maps and copied manually copi sadly uh while chbt does have access to the internet and there's some sites that still can't fully craw but that will change I'm sure in time so I manually copied these uh reviews I just went down and and highlighted them all and copied them and P them into uh chat gbt uh and again I know in some platforms you can export the reviews and but it might be a little bit of a manual copy but again it's definitely worthwhile so I asked H can you go and get the reviews and they come back and says no I can't craw Google Maps so uh that's fine so it recommend I prop past them in which I did do and I've pasted all these in and basically then once I had them all pasted in I asked it to identify Trends patterns um what are people saying that we good at where's opportunities for improvement so you can see a lot of p in here now you can put these onto a document and add it as an attachment um or you can just copy and paste in as I have so again we don't need to format the data this one of the biggest barriers removed um oh there we go so um you can see there's a lot of reviews and then basically I've I've asked it yeah what so give me a a detailed review or you know analyze these this information give me some trends of what we should focus on so it's again it's given me um a lot of information that obviously through hundreds of reviews and know and hospitality and tourism thousands and thousands of reviews it's just impossible to go through and get so it's really get interesting to see what's pulled out and it's interesting to see for example what key wordss and phrases and terms are being pulled out again it just couldn't do this manually um and and where people see our strength so again can you do it for yours and then I've asked it then it it's that's brilliant and uh I then asked it where can we improve what can we do is there things that we should strategically focus on so again having a conversation with this um and yeah can you spot any Trends what services are mentioned most so again Ask it the questions the data and your prompts are the key to unlocking everything and then that gives us the the information we need to make those strategic long-term decisions so again um I've asked it for a trend the trends and it's came back and said look here's the um things are mentioned most often um here's what people are saying and um then it actually went ahead and give us a a breakdown I didn't ask it for charts or graphs but it it started to do this and um again yeah it's given us ideas for for the future what we should focus on and what we should do in our business so again it's it said that we should showcase some staff highlights some testimonials all really good um advice again leaning into what we want to do in our business so um again a great way to analyze um uh your you know what's happening in your business and we'd see these review platforms are going to bring in the summary um and and it it it will become easier for us to use but at the moment the best way to do this is to copy and paste the data into an AI like uh chat gbt and again you can do this on the free or paid um just to highlight again is that just do keep an eye we're seeing a big change in in traffic so chbt is still on fire um with sending traffic to businesses so it's interesting to see and Bing is growing at the moment and the other AIS are tailing off we bit so chat gbt is still uh dominating but you can take your data from your Google search console and past that in and analyze that and see what's happening um on your website and I'm going to jump in and and look at uh one of our uh websites for Google search console and how we would do it in the difference um this makes as well so again what I could do is I have a page here and I could ask this um the AI I control a copy sorry contr a select all control C copy and if I went into uh any of these tools chat gbt can you improve this article and I paste it in and let it do it so it's doing this work without any data there's no insites or information in this so again if you're asking it to create social media posts or anything and you've given it no history or no data it will use what's in this database and it's going to come back with some oh that's I need to it's probably too long um let's see I've broken it let's see and um uh but if you put in some data so again what we have here is is uh um our our data here I'm going to go and find uh the the keywords for this page for example uh it should be actually I'm sure it'll be here and I'm going to take that data and put it in with a really good prompt so again here I am I'm I'm on the this page and here's the data for this page and all of the keywords so there's 500 keywords on this page so all I do is hit export and take that to Google Sheets so this is what you do for any information now I can take the whole website but I'm just going to take this this sheet here and um copy this in and what I wanted to show you is the the difference between um adding data and the the page itself so again just copy this data in so chat me oh chat working away so brilliant so chat's chat's rewriting my my content here that's great so I'm going to go to cloud and I'm going to put in the data from Google search console and they're going to put in the console and have them fighting against each other so uh can you review this data from Google search console and improve this article now I do again back to it as we say all along is we have this prompt that we've created so um instead of me just putting in that on line sentence I've asked it here we've you know worked out this big prompt so no lazy prompts uh as you have seen in in the previous webinars we want to build out a prompt over a period of time and we can ask AI to help us build this prompt out um so if I go in here again and I'm just going to paste in this prompt um and let it do its magic and we let them both run and we can see the difference between the two so uh Claude is analyzing the data and the article and chbt is analyzing the the article just and going to come back with a a new article so it's it's working away so both Tunes are working as we as we'll continue we come back so um one thing we that's working away just to highlight where we're going in the in the near future is that we have a thing called operator already launched um globally um with chat on the highest paid account and it will filter down but what what operators do is they will actually take an action and um automatically work so again with this I could attach analytics and ask it to analyze the the data to the to an expert's level and it will do that but what what we see so let's say I want to find a a best rated Spanish restaurant and let me see I need to book an Italian restaurant um near me for tomorrow for two so I'm going to have a we prompt here I'm going to put in and this is what um The Operators do so slightly more advanced level so again you see what happens here is that it will actually um you set up operators to do actions for you and you leave them and let them work away so you'll set up five or six actions so if you've got automatic actions so an example of that could be um to take your Google uh analytics data or your Facebook ads data and analyze it every single day and or anytime you run this action so you can see what it's doing here it's going through all of the restaurants it's it's doing it itself and going to actually go through and book me a restaurant um for this weekend so I I'm going to actually stop that because uh I've get in trouble U booking restaurants um and and uh um not not attending so you can see how powerful that is so again we're going to have these operators who will uh take this to the next level so um and that's available already on the highest level and and soon to roll out to the lower levels on chat gbt but you you'll see more of that coming in the near future so here we here we have the I tool has analyzed the data and and the content and let's see the difference as I say has come back so um so it's it's basically the improvements it's made are based on stats and facts and obviously the impact on that is going to be so much better so it's it's basically saying um you know why we should change things and and it's given us a full layout of everything that we should do and it's it's based on data that we help us improve our business whereas the the one from chbt which is uh still writing is is it's making it up without the the data so there's no different the difference between the two is night and day there's no comparison between them and there's no doubt that the the chat or sorry the cloud example with the data is going to perform so much better because it's it's improved the article based on um data that it has the rankings that it already has so it's going to take it to the next level so that's the difference between just in blind and asking the AI to write uh an article or to analyze something or to write a post for social media but if you can give it your data your history your your past post then the the output that we get is going to be many times better um again just jumping in so here's a an example here of Facebook data so Facebook ads data so again if I went to our Facebook account and downloaded the the metrix from a social media ad campaign or organic post and post them in you can the beautiful thing is you can take screenshots if you have um a dashboard of any graphs and add that in as well and again it will go through and start analyzing the information as soon as you um put it in again the classic one is do ask it what information or questions I should ask um about this uh topic and what you'll find find is it will come back with questions that you never have um thought of uh asking much much more deep deeper than we would normally think so for example which which cor uh campaigns uh give the best actual Revenue uh not just clicks and and booking so again you're getting really into the weeds um and that that is probably the the key to um getting the best for analytics so just to to round up um what we're highlighting today is that um AI powered analytics is very easy to do it's just taking as much of the latest data you have and and putting it into uh your AI tool of choice it doesn't matter if it's perplexity clothed CH GPT or any of the rest them we would recommend a paid account if you can because obviously your data then is going to be secure within that account um you don't necessarily want your data being used for any training purposes or going outside of of that and um ask the AI what's the questions I should ask about this data it will give you'll have questions of course but it will give you um much more deeper and detailed questions and again if you are in paid plan of of chbt you can go to voice and have a voice conversation with it and uh debate the answers over and back and that's a really good way to to maybe speed up the process and uh get deeper into um the analytics so that was a quick uh um stop tour Whistle Stop tour of how to use the analytics but hopefully you you see that it's it's actually not um overly technical or difficult now of course using powerbi and all of these Enterprise level software you know it's another level in automations but for us for mosts businesses today just take your data add it and ask AI um what's the best questions to ask and You' get incredible insight into your business so I I'll stop at that and see if there's any questions so hopefully that will encourage enough people now to um consider using AI for analyzing the business thank you so much Karen um yeah that was a Whistle Stop T but um I suppose a reminder to everybody as always we've recorded today session and then you can watch it back at your leisure and you can pause and maybe have a play about while you're while you're kind of thinking about what kieran's told you there so um as uh as usual I'll be kicking off our Q&A session shortly as well so if you have any questions that you haven't popped into the chat or the question box just yet feel free to slot those in night and we'll get through as many as we can here this morning um just before we get stuck in we're going to do our standard couple of uh pools just to get a feel for how useful you'd find today's session so uh first first of all how would you rate today's session in terms of overall satisfaction that's on a scale of one to five um with one with five sorry being extremely satisfied okay give everyone a chance to complete that one okay second of all um how would you rate today's session in terms of content and relevance to your business so once again on a scale of wondery pass his finger first thank you everybody and finally do you plan to take any action within your business as a direct result of what we've heard from Kieran today okay that's really helpful thank you so much um I suppose just a reminder as well that um you will receive a link to a short evaluation form um in the email that you'll get along with the link to today's recording once it's ready to view and we really would appreciate if you could take a couple of minutes to fill that in let us know how you find this session how you find the series so far but also an opportunity for you to let us know anything else that you'd like to and see from tourism ni or the tourism Enterprise development program going forward in webinars or events or or anything like that okay Kieran let's get stuck into um a couple of questions now we um we haven't been as in in data today I think um I think in a way um people are are processing all of that they're analyzing the data as well and and a couple of these I think you might have covered um within but I'll I'll touch on them again just to reiterate Karen if that's okay so um someone was wondering and this was at the start before you did cover it but if um if we input data into chat GPT could competitors then go in and ask if the software has information on us and then see um see your data so um in terms of data safety um would you remind us about that sure so yeah CH gbd doesn't allow direct access to previously inputed data by other users which is great but um again if you're if you're using a free plan it may use your data for training purposes and there has been historically instances and cases where data has leaked that way so um just to be super safe the best way is to use a paid plan and your data is with in your account yeah that's that's great and and use the read all the t's and C you know exactly what you're signing up to I suppose exactly um great okay um someone's wondering is co- pilot safe to use um Karen no brilliant so yeah it again it it follows all the good G4 compliance and encryption um points for user data and but with with any of these tools um obviously you can use co-pilot at a free level or paid um and then there's a lot of permissions depending if you're in a business account um so who has permissions to see what so again it's it's back to 100 and see if if it's used correctly and um the user management uh is set up as well so again back to ideally paid plan and U business plan just to keep the data safe I see we've actually had another question just in relation to co-pilot there and is there would do you have any kind of preference or would would it be better or um chat GP GPT in terms of of certain uses have you would there be a preference or how would they compare yeah no it's a it's a great question yeah different different tools for different uh purposes I guess um personally I would find Cloe at the moment is the best tool for analyzing data and for coding CH TBT is probably a close second um and then obviously copilot is built off uh chbt so there'll be a marginal difference if if you're using copilot within a platform or tools that you already use then it's probably the best one to use because it's more convenient um there's there's a very minor difference between um them all so you can definitely test I would be testing I'd be testing in two or three tools see which one gives me the best result because they're always updating and um go with that U but but yeah there very little difference but I would say for data CLA chat and then maybe co-pilot are probably in in order okay someone's wondering um about why why not use chat or parbi or Google analytics for the dashboards why CLA or chat GPT and what's your thoughts on that Ken to totally no no brilliant because again we today was just a um top level view to make it accessible to most people but you're totally right if you're doing Intense or more Enterprise level H using tools at parv that's that that's the dream I I just am aware most people don't have access uh to that so yeah we didn't cover it but at Enterprise level totally that that's the the way you could and should go okay um someone's wondering um suppose if you're trying to do a paid account and you're trying to sort of a not not a catch all but but in terms of of across the board um from your experience um what marketing automation platform would be best value whilst also having really good data output for analyzing so if you I suppose if you wanted one platform to use for marketing Automation and data analys analysis yeah I know I know um we would use make.com a lot we haven't covered it um in in the webinars but make.com if you haven't looked in or tried it it is incredible another one and that's close close second probably zapier but uh so zapier if you're only beginning and if you're more way bit more advanced then make.com is incredible because you get

you can connect everything to it and you can automate everything in your business it's it's incredible from yeah connecting to CH TBT to create post for social media to automatically post um yeah me.com is is the I'd say the market lead in that okay what would be the best way to feed data from Instagram into an AI tool to analyze um Instagram um uh data yeah no that's a that's a good one I'm going to actually see if there's a tool um here now to extract data from Instagram and what I would do is with posts I would copy and paste them in is you know take a feed and and posted maybe 10 or 15 of them and that will give it some data I'm going to have a look um as we're chatting to see if there's a tool that um extracts data from uh Instagram without having to have a a fancy API so as we're chatting I I look at this now no worries um okay so someone's um wondering here so they asked AI tools to compare their Google reviews against other businesses but it couldn't access their reviews is there any reason why that would be yeah no um so it's it's crawling so basically uh so um some websites are blocked from crawling and uh at the moment it looks like I had the exact same experience I was trying to use chbt to crawl uh Google reviews and it wouldn't so it's clearly blocked um so what what the best thing to do is is maybe copy and paste I know it's a little bit manual but um again we would have probably done it a lot more manual and just uh looked at things in the past but yeah there's a little bit of copy and paste to do in that and there is other sites so um like trust pilot and other sites that you can uh craw but um some platforms are blocking the AIS to protect their their data so copy paste would get you um exactly what you want okay that's really good um okay this is an interesting one in terms of using AI for forecasting um forecasting your visitors um this is someone that's an outdoor attraction so weather is such a major factor can AI factor that in you obviously can AI forecast the weather but um it's it's I suppose it's looking at the at the bigger picture Karen what do you think no totally again um what we what we do in that case is maybe take the the two weeks or um the forecast and and paste it in it hasn't been fully in the grid yet that I've seen but again 100% that's something that's going to come the these tools are going to get better at forecasting and I'm sure most of the platforms that businesses use today are are integrating Ai and analytics into the tool they just haven't got there yet so it will come but it's it's just a we bit behind so there's a little bit of manual work in that but I would maybe yeah if you know or you want to um predict in if you're if you've got a view and then maybe You' say right okay run the numbers and it is bad weather so sales might be 20% or it's going to be great weather sales are up um X and then you could have two or three models and then um Ru out the one that's more relevant um at at the time yeah that makes sense absolutely um someone's wondering if you could give a little bit more guidance on how to use AI for dynamic pricing I know I know you touched slightly on that maybe at the start um is there any guidance on that we can share yeah so there's there's actually platforms I'll put in two or three links that um actually do that let me see I get them now I put them in um and share them so I'll do that too and the these these tools actually do Dynamic pricing for uh businesses so uh you can see so basically you could use a software tool um that will do it or you can do it a we bit manual if it's a smaller business so you use a you get your data you use AI to analyze the data on um your your past demand uh you your if you any information on competition or you could use you scrap online and ask it to analyze what's happening in the market um ask it to consider seasonality and then obviously your customer Behavior if you any data in that so I would be putting everything I have into the AI tool and ask it it uh to analyze how um things are going forward but then you'll have to for dynamic pricing then to operate on your platform you'd need to roll in a little bit of software that will actually adjust the pricing uh for you BAS not unless you're going to do it manually so I I have two links here I'll put them into chat now and and can have a look at that now as well super thank you so much Karen I'll let you slop those in [Music] yeah so there's there's two links just shared um as an example there's lots of platforms that do this um for sure and if anyone's using a a booking system then H they can um inquire with them as well to see if they've got Dynamic pricing as an option okay super um we're we're getting a couple of other questions in that maybe aren't so data um but we have a little bit of time um so I'll just I'll just put you on the spot on the hot seek here but um so someone's wondering here um they have been relying on using OTAs and online travel agents um rather than um uh people booking direct via their website for security reasons but is there a a good option that could help them to host a website um you know suppose is there an AI solution to that to helping you in terms of um developing a a website a bookable part on your website or is that more of a general website development yeah I'd say again yeah good a good website should there should be no reason at all um but security the security and websites now second and N the OTAs would be using the exact same uh platforms for um taking payments you integrate into any of the popular um payment platforms out there that the OTAs use as well and the good thing all the card details and information is kept offsite so um you'd have a little like iframe on your website people put in their payment details so you don't handle any of that so um yeah a good website now is so super secure we don't see gosh you don't see any issues around taking bookings or payments at all um so I I don't yeah I think it's a it's a good website but again if if it's not if we didn't answer that please do let us let us know but yeah it shouldn't be I I think they were looking for a plat a a recommendation on a platform for hosting a website but um we can even pick that up we can even pick that up again um directly so that's no problem um okay um and uh someone was wondering um uh sorry I'm a little bit about Which social media platform um oh yes is there an AI tool that would kind of direct you to what sort of social media platform would work best for your business can it help direct you towards the right marketing tools based on the type of business yeah again I would have a con like it's so bad I would have a conversation with chbt and and debate so if you are in the paid plan um again just because it's the best one and best intelligence having a conversation with so I it's I would be driving and playing through the Bluetooth I'm having a conversation with chbt so that's that's uh just been super productive and um so yeah so it's I I would just have a chat with chat and tell us about your business if you can again add in any data to it put in the web link um you can copy and paste your homepage about us page and um have a debate over and back the pros and cons you can talk about your time and and how much resources you have and you get a a custom reply to that brilliant that sounds great and actually um we did recently have um an in-person event about marketing channels and we chat through all the different social media platforms and and some of the pros and cons of those so um we have some recordings for that on our website at turo and i.com so um if that might be worth that um person's while to go and have a we look at that and see our expert about all the different platforms and things too so that could be really useful um thank you so much um as oppos to just one final one I know you've obviously said best for this scenario in particular to have the paid version if you were using chat GPT um is there um you know are there different levels of that is there a recommended sort of starting point or or level that you would suggest that people would go in at for that Karen or is it just yeah no totally most of the tools are around $20 each um so it's about6 pound sterling so again that's per month so give or take between them uh so again yeah any of those sign up for a month and you're going to get the the one of the best levels um available and it's definitely worth it because you'll get a an extra bump on the quality of the the information that you get back it's the same for cloud and uh perplexity they all are around that price so um yeah it's a it's a good good price go oh just one more um is there a way of using AI to respond to social media comments now um I know that we did sort of AI for for writing is there I'm wondering if they mean it almost in an automated way yeah um so I'm just just putting sorry no bar sharing so it's great H I just put another Link in there so just to share bit about Instagram no no I know I should it'll go to hopefully now bar sort us out but uh yeah um if you want to do it automatically so uh for example our Google reviews and we would uh use AI to reply to them um so we would uh copy the review into chat GPT ask it so we've got one chat that's just for reviews so it's got a long history we pasted in our original reviews and then um so it knew what our tone of voice was what we said and then um basically every time just go into that one chat and paste in the review it re it writes a reply we copy it tweak it slightly and and paste it back so you can do it manually that way um and if you wanted to use an an automation uh that link that we've just shared is back to the make tool that we talked about um and you can connect up your social media and you can connect it to your open AI or chat GPT account um and it will do it automatically for you um so it gets yeah going to the next level so that's that's where we're all going now is the uh automation with this so um that that's a really good tool and if you wanted to see how to do that um again go to uh YouTube and and you'll see some videos on how to actually implement it us very straightforward yeah no that's great thank you so much thanks for everybody's questions today I hope you find the session useful and um I suppose don't forget the recording from all of our previous sessions are not available to you so if you head to tourism and.com

and head into the ai ai webinar series um then you know you can get through of the links of each of the individual topics and as I say we'll get today's up as quickly as we possibly can um we're also going to be gron launching a number of AI modules um with kieran's support on on my tourism ni our e-learning platform so if you are not on there yet um I'd really recommend signing up and taking a look um there's lots of other useful topics on there um and AI of course is coming soon so it has been developed especially for the industry um to help build expertise but it's it's at your own pace you can go and do one module you can go back and do um another one or you could sit for a few hours and and trundle through a few different topics so um we have just put some new models on there on knowing knowing and understanding the ni and Roi markets um and we'll have some AI modules coming on there very soon if you head to tourism and or tourism and.com my tourism ni you can get um some more detail on how to sign up or if you head straight to my tourism and.com maybe if you've already signed up haven't started using it yet then that's the place to go we did do a little lunch and learn webinar um on the platform recently um doing a little bit of a tour around it so again you can go and find out that at um tourism and i.com lunch learn um where we have all our lunch and learn webinars recorded as well you can spend all day just watching me introducing people so thank you so much um thanks kieren for taking us all through the world of AI we've been on quite a journey from written content images videos and I today on the data analytics side so it's been genuinely eye opening thank you so much we're really grateful for your time um and as always of course special thanks to the team at eventful behind the scenes um Barry and Eden keeping everything running smoothly on the technical side for us and finally just thank you to everyone who's joined us for today's session but also throughout the whole series it's been such a pleasure um all the engagement and all the questions has been has been really really enjoyable lovely to see that and um hopefully we'll welcome you along to some of our other tourism and I webinars and events in the near future see you all soon and thanks so much have a great rest of your day cheers thanks k

2025-03-21 05:02

Other news