The Logistics Landscape and Technology’s Role

hey everyone it's Daniel Litwin the voice of B2B and welcome to this simply shipped video brought to you by E2 log again I'm your host Daniel Litwin and thank you so much for joining us on this introductory video on not only the E2 log company and its Founders but we're also going to try to set the stage for some of the future conversations we're going to have in our content all around Technologies strategies and actionable takes for our Global economies shipping paradigms and supply chain networks so thanks again for joining us if you want more information on what we're going to be breaking down today or to learn more about E2 log and its place in the logistics industry make sure that you're heading to our website e2log.com again that's the letter E the number two log.com you'll find plenty of information on our Solutions and services and also more pieces of E2 log content all right so let's jump in for the uninitiated if this is the first time that you're stumbling on E2 log let me give you the breakdown of the company so E2 log is a cloud-based Logistics orchestration platform that digitalizes the interface between the shippers of cargo and their Logistics service providers such as Freight forwarders Customs Brokers truckers Etc and this unique operating platform enables end-to-end order life cycle management and this is for international as well as domestic shipments and Via all modes of transportation for all types of cargo so on today's episode of the show what we're going to be doing is sitting down with the founding team at E2 log to get the big picture of the company and our vision for why E2 log is representative of a major need in the logistics industry today what impact the company could have on the larger ecosystem of businesses that rely on an efficient and Intermodal supply chain and we're also going to break down how the Founder's vision is shaping E2 logs approach some of their differentiators and overall the positive customer impact for a a more efficient and insightful Logistics operation so let's go ahead and invite our two guests I'm pleased to welcome and joining us in the studio John Donnelly the third co-founder and cro as well as Adolf Colosso founder and CEO both with E2 log Adolf how you doing well thank you Daniel thanks for having me absolutely it's great to have you in studio and John great to chat again how are you Great Dan it's good great to be here and excited about it yeah absolutely uh well like I said and um you know like we're going to be breaking down today this is all about y'all's vision for the company uh helping our audience better understand why E2 log right why this is even a need in the industry today and really connect the dots with Solutions needs and potential impact down the road for E2 log at scale uh you know I think the hope is we standardize E2 log and it becomes a key piece of the logistics puzzle so we'll be kind of laying that Foundation today what I want to do first for our audience is get some intros and background on both of y'all as we are going to be digging into y'all's perspective and vision today so again we'll start with Adolf can you give us your intro just kind of as you as a professional your background in the space and what your role has been in getting E2 log off the ground sure so my entire career has been in supply chain close to 30 years I've been very fortunate to be exposed to different dimensions of the supply chain supply chains are complex in terms of their construct so there is procurement that is Inventory management warehouse management Logistics trade compliance is also the regulatory side like customs and others so throughout my career I've had an opportunity to work on all of these dimensions in different parts of the world so I've been fortunate to live and work in four different regions of the world but also do boots on ground supply chain work in 75 countries around the world wow now that has been instrumental in helping us at E2 log be able to formulate the strategy around how do we need to solve the logistics problems not from a theoretical standpoint alone but conceptualizing technology and the solutions given that background of experience both from a standpoint of being exposed to different facets of the supply chain but also the intricacies of how Supply chains and Logistics sticks are run across the planet do you feel that that Global Perspective those 75 plus different countries that you've worked within and with is that helping give you a better perspective of the needs in the industry today as well as the solutions that are actually solutions for those needs absolutely what a lot of people don't realize is that whilst you may receive a product here let's say in North America that product has gone through a very complex journey and when you look at that the product may be starting this journey on another side of the world where the nuances of operating a supply chain or running Logistics is completely different sometimes the complexities are linked to say infrastructure sometimes it links to the technology that is available there sometimes it's regulatory because of the complexities with Crossing Borders completing Customs Etc so when you're having a deep enough appreciation and understanding of how all of that runs and works you can actually build towards better solutioning so it's made a big impact in terms of how we've approached this and this domain expertise does not exist just within our leadership team in fact we built the organization with a strong group of supply chain professionals who come from some top Quality Companies and have been involved in running Global Supply chains John Let's Get your perspective now too um give us your intro and background as a professional and again your role in helping get E2 log off the ground sure well I joined the business in late 2021 to help really kind of uh grow the overall go to market team for free to log on a global scale and uh as Adolf mentioned we have tremendous supply chain experience in the company a great technology experience and the company's essentially built a b2c experience for supply chain Executives to leverage from a platform perspective and I was drawn to that amazing domain experience and the fact that technology is so easy to use when I spoke to some of our customers as I looked at joining the company their experience with the platform was was amazing it was stunning in terms of their usability and weight ability to come up to speed and on the software very quickly so the customer impact was really fast and really got me excited about joining the business and now I'm building the go to market operation around the company from a marketing customer success sales perspective to really help Delight our customers on a global scale the ones we already have and certainly new ones and really help to educate the buyers on kind of a buyer's Journey with our with our website to really enable them to educate themselves really really positively about what our unique value proposition is and how we can help people in the supply chain space automated become more efficient so excited to be here in the technology space for about 25 years with companies like Cisco and ATT and some other startups so I was drawn to the amazing energy the team had and certainly kind of I guess provide that third pillar if you will of our growth strategy around domain experience technology and the go to market operation yeah I guess to follow up on that time that you've spent with massive companies like Cisco how do you feel that that experience specifically and dealing with that technology applies to mapping this kind of uh you know globally capable Logistics solution at E2 log sure I think obviously when you're in a small company that's growing you if you scale larger businesses on a global scale you kind of know where we're headed from a journey perspective so in terms of I know what we need to do to really help to scale the business from you know a small company to a big company and I think that really helps to look at kind of what types of talent we need in the business it's certainly a mix of talent what types of people we need at this stage the company versus down the road and really enables you to kind of see again where we're headed from from a from an overall kind of roadmap perspective and how to build a team around us to uh to help grow the business efficiently and effectively which is critical and ultimately when people join a company the size of eacholog it's going to be so important to have the right energy and attitude to uh to help us grow definitely so let's get a little bit more perspective on y'all's experience and time with similar Technologies like the one that E2 log is putting forward for the market today so uh Adolf will start with you again can you walk us through your experience with similar Logistics technology or just with even just the larger ecosystem of solutions that support the logistics industry and how your work with that technology helped birth the idea for E2 log yeah the whole concept of interlog was actually conceptualized because of the lack of technology in this space right and if you look back at the last several decades and you see what kind of technology has been at the disposal of logisticians it's it's shocking because most of the largest companies in the world even today use the Microsoft Suite products to run their Logistics when you consider what kind of technology has been out there in the market even though supply chain as a function has had Erp systems in use for a long time these Erp systems have been primarily focused on the procurement aspect of the supply chain now that is only a subset of activity supply chain as the name suggests is meant to be a chain of events that take place in the course of supply of goods but what has happened is the technology came into one pocket which was procurement but the rest of the Technologies just did not exist so it is actually that challenge that we identified and said we need to bring technology into the hands of logisticians and that's how the whole interlock concept was born now when we look at the technologies that have existed up to this point in time relative to your question Erp systems I say this with due respect are clunky and they're not user friendly it's not the kind of technology that you and me experience in our day-to-day life sure today what kind of technology is the average consumer exposed to e-commerce um apps with a great UI and ux yeah totally absolutely right so that's the technology that you and me and all users are exposed to in their day-to-day lives however when they come to the workplace and they're trying to run their supply chain they're exposed to a clunky system so consumers are now looking for that kind of an experience so what we've tried to do is bring that b2c experience which consumers are used to into the B2B world and strategically we want to simplify the usage of technology for Logistics I'll tell you this at one stage in my career I was a buyer and in the process of buying you need to cut a purchase order as they call it in an Erp system and it was normal to spend hours and hours trying to train yourself to use the system and I remember that I had a user guide which is this thick to tell me how to cut a purchase order right and despite doing that same task for months I still had to flip back and say oh how do I do this how do I do that right so we have specifically focused on overcoming that problem and build technology in such a way that you do not need a user guide you want to build technology so that it's intuitive enough for the user who is relatively familiar with the process to be able to come in and intuitively know this is the button that I need to collect and this is the natural progression to The Next Step so that's the void that the industry has had and that's the word we've tried to fill using this approach to technology so then why that approach that holds both the ux and UI as well as the weight behind the solution as equal players in delivering you know an actual needed solution for the industry right um I guess dig a little bit more into that impact and why you see both of those needing to coexist and and share a similar level of priority great question so one of the interesting things which a lot of folks may not be aware of is that supply chain as a function and Logistics as a function have not even had a formal education till very recently it's unlike if you're a mechanical engineer or you're an electrical engineer or you're a doctor or some kind of trade you get trained on how to do that and there are well established best practices which are highly recommended to be able to execute your tasks if you're building a machine you're setting up an electronic circuit board whatever the case may be but when you look at supply chain the industry has just not had a formal education there is no well-defined structure around how Supply chains need to be run it is something which a lot of people actually learn on the go and they their learnings and their knowledge are very often times limited to what they're exposed to in a particular company so if I work for a particular company for 25 years and that's how they ran their supply chain that is my understanding of how Supply chains need to be run so what we've done is the team that we put together has got two fundamental skill sets when it comes to the product and the technology itself one is those who have deep supply chain expertise is from various industry segments working with some of the largest companies in the world and then we have a technology team who's just built the product based on the inputs from those supply chain experts so at the end of the day when you put technology out there not only do you need to have a great UI and a ux at the end of the day but you also need to make sure that you're solving problems and you need to standardize the processes so that you get the best supply chain impact so when we've built E2 log whilst the focus has been to get deliver that b2c experience we make sure that we've actually simplified and standardized those supply chain steps and processes so that it has a common way of doing things so when we go to our customers and we introduce you to log not only do we bring technology to them but we actually bring better processes we simplify things we eliminate waste both through technology as well as our approach to processes wow the other thing I was going to add to that is I think when you look at the industry as it all said so if you people have technology that actually works and so that's really been a problem and so because every people's everyday lives are used to using these apps that are very simple as we discussed the UI is easy it requires no training to use a lot of things like Uber or food delivery apps whatever it might be and so those types of things are really really important to build a technology platform that's usable right out of the gate and so when you talk about training and onboarding customers we'll talk about later it's a very simplistic process we've gone through here and so people can get to immediate customer impact rapidly and because we're selling a software as a service they basically are subscribed to the product on an annual basis and so we need to make sure that when they buy the software they actually have an impact really quickly it can't take six months it can't take nine months like a traditional large Erp system again nothing wrong with those or just a different approach and different kind of solution so we've just built something that again gets to impact fast which for our industry is really imperative for for growth and retention of customers I mean your answer to you know basically what technologies has the logistics industry been using before this being well barely any you know I that seems like a glaring Gap in the industry we see a lot of other heavy industry I'll draw analogs to utilities to Industrial manufacturing all been in this space of industrial digital transformation taking on industry 4.0 over you know I'll be generous the last decade let's say right why have we not seen that kind of pressure on the supply chain and on all those little touch points but we have in other heavy industry great question and uh this is a question I've been asked many times and I'll start off by saying that I cannot explain the actions of others sure but you're not omnipotent so let me start by giving you a perspective of where have Supply chains historically sat in the hierarchy of an organization with we now so when I go back in my career I'll tell you this that we were at the lowest rung in the pecking order within an organization typically you will have you know the core business of the company engineering operations sales and all of those functions the core functions then you have the support functions right you have HR tax legal Etc and then supply chain sat at the bottom of that support function list so automatically the needs of that function never got the attention of the c-suite so I'll give you my own example in 2007 I had moved from Singapore into the US and I was injected into a global role with one of the world's largest offshore drilling companies at the time and we were going through an Erp implementation and there was a lot of focus obviously on the procurement piece and I was a guy who was running that dirty little Logistics operation on the side for the company so I went to uh you know the leadership of the company and said gentlemen we need to have technology for our Logistics can we make sure that as we are implementing the solution that we have sufficient focus on that uh you know I was beating on people's doors trying to get that done never got done but the two reasons why it never got done now the first was that they did not see it as an important enough function and the second thing is there was no good technology available so it ended up in that situation however when you look at the world today in 2022 more people know about supply chain and what it means than people have ever known probably in history and it's because of the fact that there has been a massive disruption which has caused people to become aware of the importance of supply chain today those very same c-suite leaders who are not paying attention to their supply chain functions and Logistics functions because they just thought they were so low and tactical are actually now going to their supply chain leaders and saying hey this is impacting our Bottom Line This is impacting our ability to deliver product to our customers what are we doing to make our supply chains more efficient today when these CFOs have to pay 25 000 for a single container to move from China to the us as an example when they were used to paying a tenth of that not too long ago it's caused them to to to sit up and pay attention to this so the fire is lit yeah absolutely right well the reality too is is the uh the role of Chief supply chain officer has grown tremendously in the last few years and so obviously that the state of the world lately or the last three or four years as everybody knows about as Adolf said has driven that kind of you know visibility into what's going on and I think it's also driven you know Enterprise customers like the folks that we we work with um to think more about how to automate and be more efficient um and just look for look for ways to save money and be able to you know really help to boost their brand because ultimately if you're not able to deliver products on time or have visibility and kind of ability to kind of you know price things effectively you do affect your brand so it really really you think about the c-suite the marketing folks are upset with supply chain folks because things because the brand is affected by that so I think it's driven just again the overall need for Solutions like this like we have in terms of ease of use and be able to do something fast they can't wait for another year to go by with shift sitting in the harbor with things not being delivered right what is just to add to that right uh what's very interesting Daniel is that we talk to customers on a day-to-day basis different industry segments different parts of the world it is shocking to see how many large Global corporations who are not short of funds in any way uh not uh short of their ability to reach out and find Technology Solutions run their Global Logistics on the Microsoft Suite of products and nothing against Microsoft and thank God for Microsoft because I don't know what they would have done without it but it is shocking people are using in 2022 emails Excel spreadsheets and phone calls to run Logistics operations which firstly are carrying billions of dollars of product but in terms of the spend I mean we talk to companies who spend 50 7 500 125 150 million dollars of logistics spend a year but all of that is managed without technology right manually manually and then you know when you look at the the challenges in the world the supply chain today uh it's not necessarily because there are lesser ships on the planet uh you know the ocean industry has been contributing towards the fleet constantly the airlines have been con constantly providing the equipment that is needed the trucking fleets have been reinforced over the years but why is it that there is such a big imbalance today and a lot of this is stemming from the fact that it's lack of data flowing through this lack of technology and the huge inefficiencies that come about as a consequence of that so the moment you have have a little bit of tipping of the scale because of an event like we've been through with the pandemic this the the whole infrastructure is not able to cope with it because the data is not flowing information is not flowing technology is not that and it sounds like what is uh you know placing the market where it's at today or you're not speaking more largely the entire Logistics industry is suddenly companies realize we need to pay more attention to the supply chain and then they realized ah we don't have the right solution to do this but because like you were describing it was at the bottom of the priority list for years it wasn't necessarily a profitable Market to develop giant solutions for the supply chain so then you said well we need to find the right solution and you look and there aren't a ton of solutions available anyways right so that places E2 log in a really unique and exciting position because as everyone is looking for the right solution as they're weighing Erp systems as they're weighing the Microsoft Suite of products they're looking for something to ease those pain points across the entire supply chain and E2 log seems like it is stepping in to fill that critical role so I ask then why E2 log and why now right why should our audience out there and customers out there consider E2 log in the growing Suite of products that are now realizing this is a market with opportunity let's break into it let's plant our flag right so why y'all sure so as I mentioned earlier right supply chain is essentially a chain of events which need to occur seamlessly for the supply chain to run efficiently it's as simple as that naturally when you look at Technologies which are out there a lot of these Technologies Daniel tend to be Technologies which solve one or more of those activities so then what happens is if you are looking to orchestrate your end-to-end supply chain you end up having to use disparate systems and sometimes you you have a situation where there are actually gaps because of the fact that you don't have a system to do something so if you're a supply chain for example has got 25 steps and you end up using four different systems to Cobble that all together you have to deal with that you know flow of information across different systems which is not efficient to start with and then you have gaps because the systems don't do everything now what we have done at each log and this is extremely powerful and this is one of the most important reasons why we're different is that we take that entire supply chain process end to end we weave in it together in one single place to be able to have the ability to help companies orchestrate that end-to-end Logistics process on a single platform and it allows that order life cycle visibility so this is game changing wherein you don't need to have multiple systems you don't have to have fragmented processes you can actually take the process from start to finish and manage it in one place but the other aspect of it is that we work off a platform concept very aware of the fact that there are already pre-existing systems which may be in play at a company so if a company is using an Erp for procurement as an example or a warehouse management system to manage their multiple warehouses across the planet we have the ability to interface with those so the platform concept allows you to pull in data and push out data from systems where you need to receive it from and where you need to send it to but we are that engine which allows for that end-to-end process to be managed at one single price and this is game changing and it's also very important that when buyers of logistics technology are going out there and trying to see what's available my recommendation would be do not look for a Band-Aid solution oh I need this how do I you know plug this Gap over here take a step back look at your entire end-to-end Logistics needs and see how you can find one platform to be able to orchestrate this rather than have you know ending up with some kind of a patchwork solution the other thing I'm going to add to that as a thing we talked about earlier is the fact that as a new customer of each like you don't need that much training as you said earlier and so I think as we've developed the platform the reality is that you know people people you know the UI and the usability of a system is so important we spent a lot of time on the engineering side to really do that and so when we have you know Sprint releases every month to kind of bring products back to Market and continue to innovate But ultimately it's again do the customers have that immediate impact they have impact within 90 days we provide that with a platform that's extremely extensive and I think that's uh you asked why to why each other why now you have to have that platform capability to have the depth of knowledge we have in there with the demand experience we have coupled with the UI and I think that's a real different Difference Maker in terms of other vendors in the space that you know again take a lot more time and effort to to get things to Market so let's ground that you unique qualities of E2 log around some customer examples right so if you had to you know give us one example of E2 log at work or you know how you see E2 log filling all of those gaps and serving a holistic purpose what would that be and how do you see each of those touch points validating why E2 log is such a unique solution for the market today sure I'd like to give you two examples because you know they solve a different use cases but highlight very well what value we bring to the customer so one of our customers is the world's largest electrical equipment manufacturer and they have product which comes out of supplier facilities as well as their own manufacturing facilities and not surprisingly as I mentioned earlier they were running their International Logistics just using the Microsoft Suite of product now this was leading to a lot of inefficiencies and as we went into the customer we discussed with some of the inventory planning Personnel we discussed with some of their sales personnel as to what their problems were and they said the constant challenge that they were grappling with is they didn't know where their product was they didn't know how to plan their replenishment and stocking levels because they just did not have control over their supply chain when we spoke to the logisticians that there that were running their business they said we just don't have any tools to be able to execute the logistics when we spoke to their Logistics service providers they said that the whole process is so fraught with inefficiencies that invoices were not getting paid there were disputes in the invoicing process between them and the customer so etelog comes in and we actually digitalize the end-to-end process for them they move Freight between about 35 countries in that region of the world where our technology was deployed and within a period of about 30 days we were able to drive down their Logistics costs by more than 20 percent we were able to improve their process efficiency on certain activities that they had sort of measured pre-etilogue and post etelog and the process efficiency that was achieved was in excess of 70 percent and those are transformational numbers absolutely and in fact uh when Mark Mark's got our CTO and myself had a conversation with the CFO and the CEO of that company in our quarterly Business Review he said something really interesting to us he said guys you've given me visibility and oversight of my own company and its business which I did not have just did not have the data because part of what we did for them is through our analytics platform which is a super exciting layer that sits above our our you know operating platform it provides a single pane of glass and a visual representation of what the supply chain looks like for that company so it allows the executives the planners you know different people in different roles to see what's happening within their supply chain so that was a huge impact that we made with one customer another customer that we work with is one of the world's largest offshore drilling companies uh we're headquartered here in the US and they had a logistics program which you know because of the downturn that the oil and gas business had been up to until of course gas is now 125 bucks per barrel but uh prior to that they had to make some deep Cuts within their organization and the consequence of that is that they had to almost relinquish control of some of their supply chain just to keep it going because of the lack of resources and this was being done by Third parties and they ended up with a sub-optimal process so when we came in what they presented as a challenge to us as I said we want this entire process automated from step one to step seven it's like say a ten step process we want these seven steps automated because we don't have the resources we know we've lost control of of these stages of the process what is it that E2 log can bring in so through our platform concept that I mentioned we integrated with their um Erp system for their order information we integrated with the warehouse management system of their forwarders we were able to build rules based on their business needs to say you know every once a week for example you move an effort from this location to this location every two weeks you consolidate your cargos with from these Origins to these destinations and we automated that process so for this customer what was uh it was they had actually done a Kaizen event and they had mapped that their supply chain process end to end was about 88 steps and the automation that we brought in for the seven stages of their activity took away almost 45 percent of those steps that they had and we actually automated that and the even the limited resources that they had supporting their business needs even those are not needed because of the automation that we delivered thoughts on your end on that example no I just think ultimately it's again we talk about why each log y now and ultimately it's about delivering you know rapid impact rapid savings and the ability and the ability for the supply chain teams to be able to kind of push that up to the sea level to show them as it all said on our in our dashboard and kind of analytics capabilities is something that the combination of our mobile platform our overall platform itself and the analytics provides that visibility into the savings you're able to get so again execs can see you know how how the automation is working how they're becoming more efficient and therefore saving time and money through their processes so y'all have mentioned this both you'll have in some of your answers but why is it so important for there to be an early almost immediate impact for customers as you pitch them and validate them on E2 log or really just even more generally on any solution being implemented into the logistics industry yeah I think the reality is that when you're when you're selling a platform like ours like I said earlier in terms of a subscription model when you when you sell to a customer in this environment you have to have a media impact you have to be able to make them happy Delight them and retain them over time so how do you do that it's through innovating with the platform it's showing it's showing immediate impact it's showing long-term savings and it's obviously growing within the organization getting more users in their workflow using interlog so the idea behind our entire customer success program is to ensure that happens so that we stay very close to customers they haven't assigned account manager to them so they get that kind of very much you know hand holding along the way to make sure that they're having success and we help to kind of promote that within within the organization internally to help make the existing projects successful and find new ones as well so again it's this constant kind of wave of um back and forth with us and customers to ensure that they're using the platform seeing value and seeing again additional opportunity to find more savings across other projects and I think when you're when you're coming to Market with a SAS platform it's impaired that part of the process is really great you can't just sell a platform expect it to work it has to be a continuous relationship you build with a customer so in many cases we will not go after customers that don't have a good fit for us we've developed a very strong ideal customer profile key use cases where we're going to be good at things and not good at things and so we try to find projects where we know we can have good success and try to avoid ones that we want we just we know that you know good news travels fast and bad news travels faster we'd like to uh ensure that we find customers that are happy with us and and they stay with us so what I would add to that is in most instances when we are going into a company we are not necessarily replacing another technology because the odds are nothing has existed over there to start so there is a a degree of expectation from those who made the investment that they need to see the returns and that and uh you know who doesn't like to see the returns quickly if you go and buy a stock tomorrow you wish that it skyrockets the next day yeah it's the same concept right so people are looking for an Roi but the important thing is that what we do is that we through our analytics platform help those decision makers who have made the sell internally to adopt a technology like etelog to demonstrate the value that has been delivered so we give them the ability to say you know this particular process I gave you as an example has improved by 70 or we have been able to reduce our costs by 20 or we were able to bring Supply Chain Cycle time visibility in which now helps the inventory planners make better inventory decisions or we now have analytics which helps us to manage the performance of our Logistics providers as an example or we now have analytics to help the buying decisions that we are making so there is a Need for Speed associated with this but that's the beauty about technology like ours is that it doesn't have a long life cycle to be able to start being implemented or delivering value it literally kicks in within a few weeks time and you know what I think is so valuable about there being that pressure for Speed you know speed in in success of the solution um also comes from what you just said that typically these platforms aren't replacing something else in the market for a lot of companies this is their first time ever experiencing this so if anything other companies in the space should be you know giving the rally cry behind E2 log because if anything by you validating the role and success and efficacy of a platform like E2 log the whole industry benefits too and you know other players in the industry anyone providing any kind of Technology solution in the larger ecosystem for Logistics now gets a win because E2 log has done their job right do you see that kind of you know I don't know ecosystem perspective as you approach the success of your Technologies absolutely yes and it is really important because of the fact that you know this is an elephant in the room when it comes to digitalization is the fact that a digital transformation is a cultural transformation right and the folks who are running Logistics and a lot of companies very often times tend to have a thought process that you know technology cannot help over here or we cannot digitalize this entire process and you know I've done this this way for decades and it is far too complex to be digitalized so that's that's a barrier of resistance that I would say most companies who are trying to bring technology into this space are struggling with so there is no better way to overcome those barriers of resistance than to have those who have experienced the benefit firsthand to evangelize that right so that's why having those success stories out there and being spread for the broader Community within supply chain and Logistics is very very important and I think once we can get those testimonials out the those use cases out those business cases out I think it will drive an overall change within the industry one of the other aspects about how Supply chains have been run globally for the longest time is to think of it like horse with blindness that's what it's been right each supply chain leader or team runs their supply chain just focused on their business and the industry has not had the concept of ecosystems and this is where etelog is bringing this concept in wherein we are a digital ecosystem wherein you have the ability to share data which is anonymized and aggregated nobody is able to see confidential data one of the other but the ability to make your decisions around how you move your fret which Lanes what transit times to expect what pricing to expect as an example is coming from the concept of ecosystem so the future of Supply chains is going to be ecosystems the future supply chain is not going to be a supply chain leader so getting an isolation on the top of a mountain trying to figure out how he or she runs their supply chain it is going to be based on the sharing of data right the future of Supply chains are going to be building composable supply chains wherein you have the ability to react very easily to the pushes and pulls of the markets the demand and Supply capabilities so that piece is only going to come from those who have who are the Pioneers in adopting technology actually sharing their successes with the broader audience any thoughts on that well like I said earlier I think as we look at our kind of overall go to market approach we're trying to uh and if people come to our website to log.com I can certainly see

we built a buyer's Journey kind of perspective so that people can understand and a little bit more of the history of the supply chain space as adults has kind of touched on here as well as kind of how etelog's taking a different approach to it and ultimately it's about it's about making the industry a better spot for everybody um certainly we want to have eatalog be a successful business of course but ultimately it's about um yova industry kind of improving and being more efficient and more uh positive for everybody because we all participate in the supply chain at some level right so we're trying to do good things for for the industry as well as the log business itself But ultimately again when you come to the site you'll be able to see kind of what their Journey looks like be able to uh kind of educate yourself on how why we think we're different why we're unique um and kind of as adults said we'll have over time lots of good great customer success stories up there to show people you know good use cases for the product the platform and other people's success ultimately you know success reads it success so we're hoping that as people continue to talk more about their success with our platform others will come and take a look and see what if it's a good fit for them exciting stuff y'all we're just about done here thank you again Adolf and John for y'all's perspective so far it's really been enlightening and hopefully our audience has a better picture into your brains you know how you're viewing the current situation and environment and where E2 log plays a role what I want to do now is look ahead before we wrap up so what do both of you see as future changes to the supply chain uh you know based on how we're seeing it evolve now and respond to the last two years of pandemic stressors what's in store and how do you see that impacting E2 log solution and some of your you know maybe future updates so three areas I would say are going to come and play for future Supply chains number one is technology it's gonna play a huge huge part it's going to be the differentiating factor between success or lack thereof for supply chain leaders that's not going away so technology is here to stay it's only going to get better and what we believe is that the future of logistics is autonomous Logistics and uh Ai and ml is going to play a big part in that wherein you know the decisions which are today taken by humans based on their experience are now going to be data driven decisions wherein you will be able to program the technology to make certain decisions based on certain events happening or not happening as an example so autonomous Logistics is here to stay it's coming it's just getting started it's part of what we have already started delivering to our customers that's one big piece the second piece is ecosystems as I mentioned earlier the world is going to change how it approaches supply chain these decisions are not going to be made in isolation it's going to be more and more sharing of data maintaining security but being able to make decisions with a broader spectrum of vision relative to what's happening across the world and with other shippers and Logistics providers A lot of the experience that I believe is going to come into supply chain is what you have for example in the travel industry today today it doesn't take much for you to know whether if you're staying at a particular Hotel what consumers think about that experience if you want to go to a restaurant people haven't have sufficient reviews and ratings about how the food is and what the recommendations are right today when it comes to Logistics as an example where do you find a review or rating about a logistics provider you can't there's no Yelp for Logistics that is going to happen that is going to be the future and the opaqueness that the industry has had for the longest time is going to go away it's going to go away because of technology and it's going to bring in a higher degree of transparency into the buying decision of of supply chain leaders and the performance of logistics providers and the data around transactions Etc the third piece which we believe is going to be the future is going to be the composable supply chains which have the ability to react and respond you know what a lot of people don't realize when businesses are growing as an example one of the big challenges they have to overcome is how are we going to support the supply chain in a new country or a new region or a new market and oftentimes companies are are handicapped because of how their supply chains may be if they're rigid or don't have the ability to scale uh based on what those business needs are so that comes possibility of Supply chains is going to be a big piece that we see coming into the future yeah the other thing I would say we talked about this a little bit earlier was the fact that the way we've innovated the software from the very beginning has been very very customer driven right so when you think about a lot of companies and vendors in the marketplace across Silicon Valley when they build platforms a lot of times they get a bunch of Technology people together and build something they think is going to work for the industry and hopefully get product Market fit each log already has product Market fit and why is that because we built it with a lot of supply chain experience with Adolf and the team that was built originally and having existing customers help derive some of the additional some of the functionality that's in the system today so the product is actually usable and people recognize that so I think that's something we're going to continue to do in the future in terms of you know constant continuous product marketing and product Market feedback for the platform to continue to grow and innovate so that we make sure we're building things and building additional functionality that's actually usable as our customers grow and we want to grow with our customers so the whole customer success program we talked about earlier we take very seriously it's all about letting our customers and making sure that their impact and their advice and their counsel in terms of our growth and the future is always there there it'll be a constant constant wave of feedback for us that really helps to drive the Innovation that we're looking for what I hear from both of you is that technology is going to empower Community which is going to empower feedback which is going to empower this great positive feedback loop of change that pushes the whole industry forward and that's incredibly exciting and I know that E2 log is doing a lot of work to stay at the front of that positive feedback loop so this is just the beginning of conversations not only unpacking those big level Trends but also getting some other folks in here to chat with you all and other E2 log leaders to get a sense for how they see some of these issues mapping out and how you do logs working for them so I'm super excited to chat with you all in the future but till then we'll go ahead and wrap up today's video so thank you again to the two of you again folks we've been chatting with Adolf Colosso he's founder and CEO of E2 log we've also been chatting with John Donnelly III co-founder and cro of E2 log if folks listening and watching want to tap into what E2 logs doing they want to learn a little bit more maybe pick y'all's brain on the future of the industry how can they do all the above sure obviously go to our website etolog.com you can hit me up at jd3dhillog.com or go info DT info d2log.com so those are three or three Avenues to get to us and uh we'll hope to hear from you soon and it all for you no thank you so much yeah right exactly exactly and Social Security is right here all right John Adolph thanks y'all for uh for your time today it's really been a pleasure thank you again appreciate it and thank you everyone for tuning in to this simply shipped video if you want more information on the E2 log team or you want other episodes of our simply shipped podcast or just other important supplemental resources to understand movement in the industry make sure you're heading to our website e2log.com

again that's e the number two log.com and make sure that you're subscribing to our podcast on Apple podcasts and Spotify I'm your host Daniel Litwin the voice of B2B and we'll catch you on some future E2 log content

2023-01-03 04:16

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