The Citrix Session: Episode 97: 3 priorities when choosing hybrid-work technologies January 2022
hello everyone and welcome to episode 97 of the citrix session i'm your host andy whiteside uh it's just me and bill sutton today bill how's it going going well andy i'm doing fine thanks feels like it's been forever since it has been a while happy new year happy new year happy january heck almost happy february we're almost there yeah we're right dead in the middle of the month it's crazy the first month it i had did an igel podcast this morning and it it feels like the first month january is just like a like it just flashes by every year yep yep agreed between uh between post holidays and even existing holiday uh in the middle of the month and then um sales kickoff type things the citrix one is going on right now while we're speaking um and just trying to get a you know just tried to grab the try to grab 2022 by the cape and hang on exactly but we'll get there well i appreciate you jumping on and uh it's just you and i uh been been out of previous commitments and we've got a little bit of an interesting topic here to cover i'm gonna share my screen for those who watch the watch the video later and we're actually doing a review of a blog by another citrix partner which you know that's it's tons of value and what other partners are doing and i we i really just saw the topic and read through it briefly uh a week or two or three ago and said yeah let's let's cover that one and then as you and i jumped on to talk a little deeper and it turns out this is this is the uh what i believe to be the former mtm guys who was a zentegra-like euc-focus partner from back in the day it looks like they've been acquired by a company called atsg out of new york and uh stacy lowe has written a blog entitled three priorities to consider when choosing hybrid work technologies um i love the topic let's cover it yup absolutely yeah i love it too this is uh very timely so i think she starts us off by just kind of introducing why this matters you know work from home pandemic hybrid work um why do you think this is so timely that using your own words there well i think you know the pandemic has kind of make made hybrid hybrid work the uh the new normal for a lot of people um and you know it's going to be interesting to see how it goes how that concept sticks i think it's going to stick around for for a long time if not in our lifetimes um you know some folks are bringing employees back into the workplace and and they're going to grudgingly and folks have gotten used to working from home and having the flexibility i mean you know to you and me this is not all that new but i think to a lot of traditional businesses where where the ability work remote is is is able to be handled or able to be done that way then i think we're going to see more and more of it go that way so i've been um because there's ice there's there's we had snow over the weekend there's ice here i waited to go into the office today and it's what is it it's almost 11 o'clock now and um yeah i'm working from home and the biggest challenges i've had working from home today is not technology i've got laptop multi-monitor keyboard mouse it's uh you know my family my family is uh doing school remote today my my wife uh works from home um you know having to move the car or take out the trash has been my biggest challenges today not not getting work done yeah that that that can always be a challenge it's a balance yeah i need to go to the office just to just to get away and get some work done not not the text not the problem but i do i did hear your comment just now and i'm interested philosophically to talk about that briefly so have we created a world where working remote is so doable that we can no longer expect people to go into the office uh then what do we do about uh measuring productivity are we just slowly getting siphoned are we siphoning the productivity away or have we enabled productivity what's what's your thoughts on that as somebody who's probably worked from home for a decade or more yeah i it it's interesting i really think you have to focus on outcomes um it's it's not about having someone in the workplace i mean i think they've proven that having someone in the workplace eight hours a day doesn't mean you get does not mean you get eight hours of productivity out of them um and i think the the way you evaluate that as opposed to you know time at the workplace is you focus on goals and outcomes and and the timeliness of those outcomes it's really more performance-based than it is time-based anymore that's doesn't apply to every industry but i think that's that's part of how we're going to measure it um everything i'm reading uh in the wall street journal and cnbc and other business publications seems to indicate that that remote work and hybrid work i think hybrid work is probably where we're going to end up you know a lot of employers in my area in the richmond virginia area are are a couple of days in the office three days at home or vice versa something like that some sort of hybrid measure where they schedule time in the workplace the interesting component of all of this is going to be what impact if any it has on on the real estate market and and occupancy in large office buildings that were built ten years ago five years ago or less uh with this shift in the paradigm of where we work what impact is it going to have on on those industries so that's interesting you say that because i had you know two thoughts running their head one is the um one is the uh the the personal real estate market uh homes and the need to have a bigger house with a dedicated office or two in it you know going back to my comments while i go about you know three or four people have come in the office this morning needed to use this particular setup and i'm camped out here so that was a problem uh and then the uh the byproduct of all this the commercial real estate market and what happens i mean you're kind of hybrid so do you need zero um footprint or do you need a fraction of what you needed before do you need everything you needed before it's uh it's going to be interesting i'm really concerned that the commercial real estate market fall out that is around the corner is going to have a massive impact on on the economy here yeah i think that it has the potential for that and i really it's gonna depend on how organizations define their policies regarding hybrid work or or in office work i know a major company here in town that uh scrapped building a second building because of uh the remote concept that came about via the pandemic they were already on the fence but they've essentially scrapped building another i don't know five or six hundred thousand square foot office tower uh simply because it doesn't make sense uh if they can do a two out two day a week on-prem three day a week remote or vice versa um some sort of hybrid work method then they could save a significant sum on real estate and they're gonna sell the land so yeah yeah and then what happens to our you know inner cities where people had started moving back to them to be close to work now work doesn't have to be there anymore is it is there enough appeal for this generation to go there anyway so they can be near the restaurants and nightclubs and stuff or they you know they're going to come back out to the suburbs again yeah that's going to be an interesting dynamic i don't have an answer for that or even an opinion although i think that uh you know a lot of those folks are are used to the the kind of the um the smaller work the smaller living space um a lot of those younger folks aren't really that interested in buying homes they're more interested in being being more um mobile i guess and uh you know the rise of the the work the weworks and the in our in our in my community the gatherers the you know the co-working spaces i think we're going to see more and more of that probably yeah they took the words right out of my mouth and what happens to these executive shareable office spaces which give you give you that social piece you need um but don't require you to be there and can be flexible and you can you have an account that allows you to pop into any of those anywhere in the country and you're working again exactly yeah we've got one right around the corner it just opened and i haven't explored it yet but from what i hear it's they're booming okay well let's uh let's bring this focus back to the tech side of it and things you need to be thinking about and really and just to highlight again it's a great article um this says priority one i guess we'll we'll talk through it as if it's the number one most important thing and then maybe we'll come back and and think through that in a minute but number one addressing connectivity and security issues head on that seems like two interesting things to bolt together it makes sense as to why they're bolted together um but um kind of two things so uh what what what are they covering here with the connectivity and security part of the conversation well i think it's just it comes down to different types of devices and how you get them connected to the environment um pairing them with uh managed services um and then of course having a uniform uh security policy for both remote and in past personal workers you don't wanna you don't wanna have a different policy for in in person versus remote and and if you design your infrastructure in a way that they both are experiencing or have the same experience through like a hosted ddi or something along those lines uh then you make it more easy to support manage obviously the the location of the user is going to be important to making sure they have sufficient connectivity but security is key here where you've kind of you know the the endpoint may matter may not matter uh i know that you and i've talked about what we're doing from an endpoint perspective and other companies need to consider that as well with all of the technology that enables us to manage devices much more easily than we used to be able to maybe device management's not really talked about here but the concept of managing the device and securing the device on the endpoint um i think is going to be key in this so so bill this is the uh the vpn portion of the conversation yeah i think i think to some degree this is vpn um it's got to be secure they talk about in in priority number two and we'll get to that in a minute the the concept of being able to scale that and i think what we found during the pandemic was that a lot of companies were not in a position to scale their vpn sufficiently to support the user base i know of a couple of examples of that that where they sent everybody home reluctantly and when they got home they found out hey they didn't have enough capacity on their their vpn concentrators and b they didn't have bandwidth to support all the incoming connections and had to scramble you know and when it and when it comes to connectivity you can't just necessarily turn that on on a dime it can take some time to get that ramped up so that's something that definitely because from a scalability perspective um and a connectivity perspective you've got to consider those things yeah and that was that was kind of a joke on my part that uh that we've used vpn for that however you know i don't know if you want to ballpark it but i would say what i'm seeing through the pandemic is 60 70 percent of people truly did just turn on vpns and try to you know do what they were doing in the office but remotely yep and i you know i think that that's exactly what happened i think that uh you know that kind of addresses the connectivity problem but it doesn't really help the security problem um because i think we over the years we've seen that yeah you can lock down vpns but it's a tough measure to do and a lot of folks don't do it right yeah it's like uh putting a nice door on the front of your house with locks on it but then leaving it wide open you kind of didn't really accomplish much no or leaving the window open yeah a nice locked front door but a window that's cracked so you can get in if you need to exactly yep um yeah so let's uh yeah we did a whole podcast on that let's move on to the next one which is scalable and cost effective you know you find a solution that is better and more robust than vpn um but next thing you know you're you've just created a whole another it budget help us understand what we're covering here yeah i think what the author is trying to get out of here again is is the the scalable solutions like vpns just really aren't just didn't work well in the in the pandemic and in the hybrid work scenario um you're you're really should be focused on something not only that is scalable and cost effective but they also mention in here the the concept of making sure that everyone accesses the same system has the same experience and you know we've dealt with this before where we've had customers we still do to some degree where they have folks in the office that that access the environment and their applications in one manner and then folks in remote offices access them in a different manner it creates a support issue um because it's not a consistent method of access a consistent way of working and i think that's what they're getting out here particularly as it relates to the cost effectiveness of it the ability to support it if it's all the same solution the same method the same experience then it's much easier to to support it as well as scale it up because you're scaling up a single system versus multiple disparate systems and i love the way you talked about it you know some people in one office versus some people in another office because of the remote hybrid world at any point in time we're all you know 10 different offices exactly and then going back to the previous one we talked about connectivity i you know i it especially when you're dealing with people that aren't technical by nature helping them understand that like in my household you know we got oh this computer i've got a brand new laptop it's six months old it's got a it's got a core i7 16 or more gigs of memory uh a 500 gigabyte or higher ssd hard drive and i walk in the office every once in a while and i'm told this computer sucks i'm like this computer does not suck there's no way this computer sucks what does suck at the moment is the network connectivity all right give you a quick quick funny story um a quick funny story so i've got a i've got a mesh network in my house and i keep one of the devices on this desk with a wired you know cat5 connection into this computer so that networking uh wi-fi is not an issue it just it's fast it's connected and i rely on the nes network device to to to get us in and out of the you know the network from here well my son came home from college and he took uh one of the mesh network devices the one that sits on this desk and he put it up in his room for gaming purposes well all of a sudden i'm using air quotes here the computer sucked again and i'm like what in the world happened uh in fact my 12 year old showed me a note at the door right now uh [Music] uh i i can't see that uh it's funny just bring it in um i've got all my reading glasses so i can't see the door nonetheless the connectivity yes they asked me if i wanted lunch that's great um so anyway uh connectivity right connectivity and speed of connectivity and people understanding that you know remote sessions over a 200 milliseconds of latency versus 80 or 20. right game changer uh when you're in the office you know it was gig at the desktop you didn't know that bandwidth was even a thing because it just happened yeah and if you know i think you bring bring them a good point there kind of going back to priority one the concept of addressing connectivity when you're talking about hybrid work what if you've got folks that live in a rural part of the country or rural part of the county where they're gonna they're lucky to get a three mag dsl connection going back to the 90s much less a fiber gig connection you know that folks that are closer to the city are getting and that's a consideration when you talk about hybrid work those folks probably need to come into the office more we need to come up with other methods of connectivity to address that um and then you've got obviously i know like our pm that lives in michigan his kids are home and having to do virtual school while him and his spouse are both working from home and then you've got maybe a grandmother that's streaming a movie on netflix put all that together on a on a modest wireless network and you've got an issue potentially yeah and then going back to priority two costs so you know you live near one of our sales people you live more you live closer into uh civilization than he does um and he told me the other day he was paying for the most expensive best connectivity he had out there and it was still you know fairly nothing compared to what you have sitting here on a fiber network that's right outside my window uh but it costs more his costs more to have less so i guess down to priority two you know how do you how do you find something that's cost effective and scalable and gets the job done and we're just not quite in a world where it's equal for everybody yeah that's why i don't think that's why it's gotta be hybrid um and some folks are gonna have to make hard choices i just can't work from home maybe maybe they've got to go into the office or maybe one day they can work from home they can do off network work or do a basic you know basic work where the bandwidth required is minimal um you know there are ways to overcome some of this there's some new technologies coming out there's initiatives um from the government to get broadband pushed out into rural areas you know that could take a decade but um you know there are initiatives to try to shore this up but it's going to take time and money yeah time time and money right you can solve all things through time and money right um yeah i well and you you hybrid work you know better technology smarter technologies even you know even if you stop and think about where we're at today with say uh uh citrix um uh udp uh edt right you know hdx protocol scenario where it's thinner it's smarter it doesn't have to show you every picture on the screen it wants to show you what's changing and focusing on there using udp versus tcp we've come a long way luckily the pandemic happened now and not uh 10 years ago when we were threatening it could have happened uh the technology is so much better both from a work and personal perspective the ability to have 10 apps on your tv that can allow you to watch content all the time is awesome at the same time that might be the reason why your your spouse in the other room can't get their job done exactly yeah all right third priority and i think the the number three of three here is provide a positive user experience oh my that's like the hardest one oh yeah and when i say it's the hardest one bill think for a minute listeners think for a minute think about your favorite restaurant your current favorite restaurant so bill you can say it out loud or not but you're your current favorite restaurant you got one yeah it's probably book binders down in the down in uh down in the carry street area the bottom what we call in downtown richmond how many times you've been there oh lord um oh probably a half a dozen at least maybe 10 okay in the past couple of years past maybe 40 years let's say you've been there 10 times and every time it's been a good experience 95 of the time yes okay so what happens if you go next week and you just happen to get that one waiter waitress in a bad mood and all of a sudden it's a bad experience does your thought on that restaurant change at least in the short mid or long term it might change in the short term but when you look at the totality i'd probably at least give them another chance or two yeah what i'm getting at there is it only takes one negative experience to ruin a whole bunch of positive experience it does it would largely depend on how negative it's all you know it's all levels of of uh shades i guess um but yeah i get your point you're right it doesn't take much for people to sour and it kind of goes back to the old days the old days where we still have executives that come to us and say well i had citrix 20 years ago there's no way i'm putting citrix in my environment today um well it's a whole lot different now than it was 20 years ago as we know and and the supporting things around it their network is 100 times if not if not more better than it was then more reliable faster right uh you know that guy who was standing up citrix for the first time has now done it 30 times right and he gets it better the protocol is smarter all these different reasons why they shouldn't be blaming citrix the company the technology when it could have been lots of other things that exactly anyway so positive user experience as we're talking about here in this this third priority um yeah man if you got the answer to that one lay it down i'd like to hear it well the interesting thing here is if you read this article the first part of this i'm sorry this section the first part of it talks about the importance of team unity and health and this is one of those things where you start where we've got hybrid work or remote work where we need we need to meet we we are we are a um social people most of us um we want to want to be around our co-workers there's some benefit to being around the co-workers the the the office chatter the the water cooler quote-unquote talk standing by the copier in the old days those sorts of things had benefits because people would often collaborate that way and so now we need to structure an environment that creates positive experiences in a similar way where they're not in person um i think last week when we were in nashville it demonstrated the benefit of being connected as you and i talked about before we got on this and i think that's a big part of the positive user experience as a considering the totality um we need the technology needs to enable that to the extent possible it's not going to be the same but it needs to enable it and then obviously other positive user experiences are things like single sign-on you know performance a performance solution um things of that nature of course yeah let's let's talk through both of those so you're a great example and you weren't the only one that you know i called and said hey how you feeling after the trip well i'm a little sick but nothing in the world i was like oh that's too bad i'm sorry that happened like oh i wouldn't have missed it for the world like oh yeah okay some people came home sick but they were so happy that we did it and they got that human element at least uh for this month and you know try to do more stuff but uh yeah we've all been sheltered way too long and people are yeah we have too much bourbon didn't help either but you know that that is what it is so there were some happy people at moments last year also also some hungover people the next morning yeah i was like are you sick or you hung over both yeah um okay and then you and this article is going to go here in a few minutes it's going to talk about virtualization specifically in parts of what i brought up a lot last week it's going to talk about virtualization it's going to talk about desktop as a service to me what we're really talking about is digital workspace experience which we talked about last week being really what we're all trying to accomplish in a positive digital workspace and you brought up things that are covered here in the article whether it's access to files whether it's access to applications whether it's a single identity that can be used for single sign-on but has secure practices of multi-factor tied to it um you know how do you take all this all these things that we have to incorporate into a true digital workspace experience and make it secure and make it easy and make it better all at the same time that's that's the nirvana right that is the nirvana and since this is a citrix podcast citrix can enable this when it's done right and to get it done right you calls integra um because we can do it right uh we can make it perform well we can we can enable multi-factor we can enable single sign-on but those are the things obviously that it just the solution just needs to flat out work i mean i mean i know that sounds simple but it just needs to be able to work and work well for for the end user and and to create that positive user experience they shouldn't have to authenticate three or four times they shouldn't have multiple ways to access applications they shouldn't have to create their own username and password to every sas app uh all of those things need to be rolled into a single identity um a single access point or workspace where they can get to all of their work from one location and it performs well and it just flat works and at the end of the day that's that's going to create a big part of that positive user experience and they're going to be able to get their work done and circling back to the first topic that's going to enable hybrid work to demonstrate the kind of efficiencies and and um outcomes that business owners want yeah and and i'll take this into one of my favorite topics which okay so i'll use my experience just having my kids awesome they brought me a sandwich great i didn't expect that that's that's a great experience uh they didn't bring the napkin they didn't bring the napkin and and you know i have this moment of euphoria hey that was great and then now i gotta call them back and ask for napkin what they didn't do which i need to you know try to train myself and my employees and my company and my my family to do is as they what else like communication right communication is the key to that and i think a big part of this poor user experience or provide a good user experience conversation is constantly be asking what's working what's not working and it's a hard thing for people in i.t to do because the more you ask the more work you're going to get it's like you know walking up and saying hey do you you know what do you need for your meal what are you missing or you want coffee do you need extra utensils and if the answer is yes any of that just means more work for you and it doesn't change how much you get paid it doesn't change your tip maybe maybe it does um but it's a constant communication and always trying to figure out okay what's missing and how do we in all three of these things how do we how do we fill in the gaps yeah we need to create that feedback loop and we need to nurture it and make sure that it's working and that everybody's comfortable feeding back and accepting the feedback and acting on it um yeah it uh that's important both you know in terms of what you were just mentioning um as well as you know as an overall business and we're taking initiatives as you know as integra um to get feedback from customers through surveys through the the csa program or the customer success program etc so all of those things kind of come together to try to get that kind of feedback that we need from from our customers but internal feedback is is critical in an organization that's delivering applications and desktops and content this way they need to understand from the user how's it doing how's how are we doing what do we need where do we need to improve a lot of loot i think studies have shown that users will will click on that that log on button four times or three times before they'll call the help desk uh well i need to know they're clicking on that button three times and if i can get that from a survey or if i can get that from metrics then we can help fix that and change that perception right survey metrics analytics analytics or design or just we're just talking to people and listening right listening to see yeah listen to see what's working okay so that's what we do i think that's what we're doing less and less of and i think we need to circle back to that to be honest well how are you gonna you're gonna listen to bob tell you what's going on at the water cooler when you and bob never show up the water cooler anymore together that's true again yeah you got to force it to happen it's like i tell my my kids now is the time not to be an introvert now's the time to be more of an extrovert because the people that are going to use what's going on as a reason to be more introverted those are the people that you can now you know beat the punch going forward and outperform or out at least appear to a point perform just because you're putting yourself out there right so um next section of the blog the title of it says why your company should adopt virtualization i'm going to get on my soapbox real quick and change that to say why your company should adopt a digital workspace um in virtualization uh in this case probably desktop virtualization or end user compute virtualization is a big part of that uh just kind of walk through the bullets here the first one says accessibility from anywhere i think we've kind of covered that yep yep definitely interestingly enough i read an article um yesterday or the day before i've been kind of sequestered in my office for the past few days so i read a lot and thus and the article was about a guy from new jersey that moved to tulsa because oklahoma was offering an incentive for people to come to tulsa and he could work from anywhere so he got the incentive and moved there for a year and saved a whole boatload of money and now he's bought an rv is going to go drive around the country and i don't know that that's something i would personally do but the point is he can access from anywhere people can do their jobs from anywhere yeah that's a that's another topic i i love that people are now empowered to go live and work anywhere but at some point does it come back around to bite you where you're living in the middle of nowhere and you're getting some state benefit for doing so but now the sudden you're limited to one job and that's it i think right now the world's your oyster but yeah i don't know i mean i don't know if there's enough pearls in there to satisfy us all there may not be you're right uh next one uh which is really interesting and i've had people quantify in both directions for me as increased business because you're able to work more you're able to cover more uh or are you able to hide more which one is it or is it both uh that's a good that's a good question i think this is about uh follow the sun model you know but having folks on the west coast the east coast overseas the ability to have people working around the clock i mean this is not really anything necessarily new but i think that the digital workspace concept makes it easier and enables it better and we do have customers doing this that have developers in foreign countries that are working in the middle of the night using vdi back to the mothership um so yeah i can see where this would this this could have a benefit but uh i think it's really focused on follow the sun type thing right the next one says improved security i think that's very possible and even probable um but potentially could have the opposite impact absolutely um this is uh yeah this is virtualization obviously does enable this um particularly when you compare to something like a vpn um giving really solid workspaces to the users and and doing that multi-factor with a single identity helps keep things safe um in theory uh and uh simple access well let's let's take that specific one you gave so i've got a vpn in place i've got uh some network detection things going on to see what's happening inside that vpn and then all of a sudden i give somebody access to a to a desktop or application over some remote presentation protocol and the vpn or the analytics associated with the network can't see that i just i just went right around the locked front door and went in the back door uh and and maybe if the security team's not careful they don't they don't even know to be looking for that yeah true yeah uh all right uh less reliance on internal i.t i think this is uh really
talking more about as a service type of offerings whether it's a virtual desktop as a service or some other sas application as a service uh all of a sudden you you you are accessing a world that's built to be accessed from anywhere including the office uh and i t you know plays less of a role keeping it up every day they just make sure they provide you the access yep but this uh you know this kind of also plays into the concept of managed services as we've we've seen a lot of it teams are very lean and having a managed service environment in place uh can help ensure that it's that you don't have to worry about it as much and it's always on or at least it has a very high degree of reliability somebody else's problem right it's it's they're they're managing it for the masses and they've got it up and running for that larger group of people so you assume there's more urgency to get it up and keep it up and then you're not relying on your i.t team as much to to be the sole point of contact for that exactly sole point of responsibility uh cost effective this one's interesting right because you got all this costs money to get up and implemented but in theory you're moving from capex models to opex models and you know maybe less reliance on the it the previous one and all of a sudden you've got less head count to keep up and um in theory it should all be getting better more secure and more cost effective at the same time yeah i would agree um and obviously cloud-based more consumption oriented um helps keep the cost down at least over the long haul or does it turn into the world i live in now where i used to pay for a cable provider i got rid of those guys uh for my tv and now i've got 10 different applications i'm paying i don't realize i'm paying more yeah i was at a party back before christmas and we were lamenting the fact that we have all these various streaming providers and there was a guy at the party he said i wish somebody would just develop a packaged offering that provided all of this content and i said yeah it's called cable tv i mean that's what we had and it seems like we're going full circle and it's we're seeing a similar thing in other areas of business including technology and that is everything is as a service and over time you've got to be careful about that and because you can end up with things you're not using that you're still paying for and you don't even know it yeah for sure and and now you're locked into some subscription thing or maybe you're not locked in but you want that one piece of content that you can only get through that one provider and you'll keep paying the 10 15 a month just for that one thing that you can't give up exactly and think about it from the cable it used to be they have to come out and turn off your cable like they do other utilities now the um app that you're accessing just turns you off you just right you try to access it and says i'll let you access for another day but after that you got to pay and then it really efficient makes efficiencies on their side more reality yeah the one that really gets me is the uh the um xbox playstation nintendo stuff those things hit you forget about them and they hit you all of a sudden i see this you know 20 charge show up on my credit card bill for nintendo and i'm like what is this well you agreed to this a year ago when my daughter wanted to play a game i said oh what's 20 bucks i'll sign up for it didn't realize i was signing up for subscription that's right auto enrollment that's right auto re-enrollment um yeah it happened to me over the holidays i think i've been paying for some type of xbox pass for 10 years now didn't even realize it until my son went to use some gift cards he had right okay this last one is not last one on this last one talks about desktop as a service i keep harping on digital workspace desktop is has been the digital workspace for of choice since the early 90s um that's just part of the digital workspace experience and for some people uh even as integra i'd say half the company when i asked them about their digital workspace they really just talk about their vdi and that's what they focus on their desktop as a service provided by the company not that login screen that has you know 50 different apps they could just launch without going at the desktop so a big part of the experience still and going forward will be encompassing inside that windows desktop the user experience of this desire yeah i think you're right i think that's going to be the way it is for a while um you know the digital workspace is is critical to being able to get access to sas based applications but a lot of folks don't don't see that or don't understand it yet and it's our job to make them help them understand it right and help to make them so i so it's our job right to listen to what they what their needs are right uh and if and if the right answer is okay here's a login that gets you to an icon where you click or auto launch a virtual desktop session and that's you know what your current needs are for digital then that's it and yeah we're done evaluate this and we need to evaluate their needs and help them understand how if if and how a digital workspace solution can address those needs or whether they need a desktop or something else right and for most customers we've been talking to for a decade that desktop would have been the answer they just never got around to getting it done because the need wasn't there the way it is today or where they had some kind of hurdle that they weren't able to overcome and that's where that's where us and the vendors we work with can help exactly okay well i think bill i think we've covered it um hopefully you know maybe next week we'll get back to maybe a deeper dive technical conversation but this is one that needs to come up every so often because yep people understanding this this can make sense from a connectivity security perspective from a scalable cost-effective perspective and from happy end users while you know still making sure that we check all the necessary boxes to run a business those days are here like this is not 20 years ago when we you know we we dreamed for these days they're here now and there's lots of reasons why people and companies need to be thinking this way yeah i couldn't agree more well bill great uh great to be back and doing this hopefully we'll have ben and others back next week and uh i appreciate you joining for another session of the the citrix session of course andy anytime all right sir thank you
2022-05-29 11:07
