Webinar Technology seeks application | English
[Music] okay so welcome again and thank you for joining our session today where Florian and myself will talk about technology application and where we can find new applications for existing Technologies. But before we start right in we a quick introduction so my name is Niclas I've been working at HYVE for 12 years now and I'm leading the Community Innovations practice so my practice I always work on projects where it's about innovating with different stakeholders integrating communities into the Innovation process and that's something that we'll also see today that's very important in order to find new applications for existing Technologies yeah thank you Niclas and my name is Florian I'm in the strategy and empowerment team at HYVE I'm here since three years before I've been the founder and the part of an international business development team and in my role I helping companies looking into the future defining where they should um start searching for in Innovations I help them to organize the process so that they can realize the ideas and finally I help in companies in Innovation projects and here in the last couple of years I supported companies especially with um Technologies and helping them bringing existing Technologies to New Markets and finding um yeah application application Fields where they can leverage their existing Technologies and I think with this said we provide you with a short introduction to what HYVE is and what we are doing and I have to hand over again to my colleague Niclas yes thank you Flo so just as a quick background about what we do at HYVE and how that fits into finding new applications for existing Technologies so we usually start our process with strategic foresight so helping our clients envisioning a future 10 15 years from now and understanding what technologies how Technologies might change how the market might change and where they can be a relevant player in the market so really understanding where the future may move and adapting the offering accordingly and then we usually go into the product Innovation stage where it's more about veloping new products new Services new business models and that's also where technology seeks application fits in really well so this is about finding problems and understanding user problems and then developing Solutions today we'll talk about how to do it the other way around having Solutions finding problems that need solving and then continuing on into the product development so really helping to bring products to life to bring services to life be it Hardware or software and we don't do that alone um we do that in a big Network on the one hand um within our group of companies we do that worldwide so we have a huge Network here um and this allows us to have access to many experts in different areas in different fields so yeah that's really helpful to find new applications to understand different markets and what's also helpful is that we are very much cross industry so we don't really work with a specific industry but we really try to be very broad in our projects and that has allowed us to develop a very huge Network um of experts from a variety of fields and that really allows us to have access to this network in order to validate um different Technologies in different markets right and with that said we head into the topic of our today's webinar which is about technologies that seeks application but before we head into this topic I have one question for you for all the people who are here in the panel um and the question is like when you think back about when you think back um in regards to the last 10 15 years what in your opinion have been the most disruptive Technologies what had the most impact on your life um and what technologies come to your mind when you think on that question and this is also a short introduction to our panel that we have in our Q&A session that will follow later so please type in your opinions type in your ideas into our into our feed um using the chat version and yeah looking forward what kind of Innovations what kind of technologies have disrupted your life in the last 10 to 15 years you should be able to find the Q&A session down in the menu of your Zoom call so it's either Q&A or F&A if you're in Germany so feel free to just type in your um your answers to our question here and we can already see first answers coming in um so of course we see um we see AI um yeah that's that's one we see VR as a suggestion here um oh we have one very specific one blue motion soft close functionality in Furniture so um yeah I think that's a very specific one um internet and e-commerce then yeah AI again ChatGPT and the like um we see payment technology in China very specific so I think that's very um very interesting field as well autonomous technology so technology doing its own thing iot um we have apps um on phones that change how we interact with technology the smartphone overall um as a game changer so yeah really cool fintech is like a whole industry that really disrupted the finance industry So yeah thank you for for sharing your thoughts and answers very cool and we did this exercise ourself and we also found some of the some of the proposals that you have done here um especially when it comes to um AI or when you think about of iot all the technologies that you see here we also come up with solar technology and uh vaccination Technologies um that we have identified but of course also blockchain is something that is very disruptive and a lot of other topics like 3D printing and uh yeah very cool what came to your mind in such a short time and the question that we are asking ourself as innovators is where does this technology arise does this Technologies arise from a market need from a consumer who has a pain point or does this Technologies arise by development by research um by yeah sometimes also by accident and this is what we are talking today about because these are some truly some two completely different approaches on how you can innovate and how you can create a new technology and this first process when Technologies arise from a need um is called Market pull so here people really companies innovators really looking for um a market need a demand a paino and then they um try to solve that and then they use technology to solve this issues and try to gain value and try to gain growth but on the other side we see a lot of Technologies for example um AI if you see AI today then we have a technology that really seeks for application fields that seeks for use cases where it can be applied and where it can be used and when you have a technology and you search for the right market and for The Right Use cases then we are talking in in Innovation about the technology the tech push process and um and this is a very valuable and a very um yeah very wide known and applied approach um within our field and it's a approach that is difficult to to pursue and difficult to apply but worth to do it and when we look back in history then we also have seen um some best practices where this process has created great value for certain companies so yeah here we have some examples of products that you probably know quite well and the first one is posted notes so this actually was a technology developed by 3M on accident so it's an adhesive that is activated by pressure um and it was first developed coincidentally um and they didn't have an application but then a colleague came to the inventor and said hey maybe that's something for bookmarks and that's how they started trying out where they could actually use this and how it could be could be applied then to different areas and that's what then finally turned into posted a really huge business for 3M by now and all of us innovators professional innovators probably know and love poits um so here a coincident that actually led to this discovery and then um another coincident um that led to a nice application for this uh for this technology another example is Dyson um so you probably know all of the vacuums um from Dyson and um these vacuums they were um inspired by industrial Cyclones so a similar technology that were used in Sawmills um so it was they were used to um remove sawdust and um Mr Dyson he saw that and he thought okay couldn't we apply that to household vacuum cleaners um so that they don't need uh so that they don't need a filter or a bin to collect it but they can just um yeah um work in the with the same mechanism so here it's something that where technology was inspired from another industry and basically it was transferred into the household use so another way to think about how technologies that are already in existence can be applied in different areas and then last but not least we have a technology that um has been inspired by Nature um welcro um so this was something that was inspired by bircks so these little sticky um parts of plants um basically seeds of plants where the inventor noticed that these bircks stuck to the cloth and also to his dog um to his dog's fur and he thought okay that's very interesting it sticks really well um couldn't we transfer that into an actual technology and he developed um a solution based on this um technology from nature that eventually then found its application in for example the clothing industry in apparel but also in the automotive industry and many many different different areas of life so yeah as we can see there's many different areas where we can actually transferer technology so for example from technology that is discovered by accident maybe a technology that is already in use um elsewhere or something that maybe is inspired by Nature where we then still need to figure out out what can we actually use it for exactly I think that's a very valuable point because here is where the tech push process gets into play because um it's a source for business development and um I think what um Niclas has already stressed is that um technology can arise within companies um through certain um occasions it can be either restructured structurally um invented or it can happen by accident but to bring it to the market um and to bring it to the market and develop something out of it this is also can also follow a very structured process and this structured process is called in general Tech push and um what we call it here in today's webinar and what we do that in in particular is the tech six application process and it's a it's a source of Business Development because here companies can really start in the core and the Heart of their of the business like in an existing Market with an existing technology and they try to bring it to a new market and doing that comes with several advantages because by doing that mean that you try and you leverage um existing capabilities existing IP so you build on something that is already there and you try to find for these capabilities for the assets that you have already in the company you try to find new sources for revenue and to do that and to build on this also helps you to accelerate to accelerate your Innovation process to accelerate your business development process meaning that you have a faster time to Market because you already know the technology so the risk of feasibility um or that the the in the end that you can have a feasible product is really mitigated because you already own the technology you already know what is coverable what is not and you can design it to a particular Market tailored to the needs on a particular um field so this really reduces the risk of um failure in terms of feasibility and last but not least what is um also very important is that when you do that you can improve and you can prolong the product life cycle of your existing Technologies meaning that when you bring it to another Market you can extend what you have you can still build on it and can exploit it even more and I think these are really strong advantages for applying and for applying Tech push applying Tech six application processes and pursuing it and I think it makes especially sense in the Dak region where we are currently in and where we are acting with u where we seeing a lot of companies and why is that so it is so because here in this region we have a lot of Technology leaders we have a lot of hidden champions that um grew throughout the last decades based on their technology yeah and we see that they have strong R&D departments that they have really strong um um scientific collaborations we also see a lot of universities in this area that invest a lot in developing and pushing Technologies forward and they have a strong boundaries with with companies and then together they bring these Innovations to the to the market um and these Technologies and and of course we have a a strong source of talent in this area that can be also exploited to use it to further development um Technologies and to bring them to New Markets and here it's really about finding new markets for something existing to drive growth but on the other side what we see um especially we as a as an agency as in consultancy is that um in these areas these companies get especially in the last couple of years highly disrupted and we see that their production capacities for example are under utilized and they have now free assets where they don't know what to do with them yeah think of the automotive industry think of the change from um a combustion engine to an elect electronic engine um so many companies here seeing that their core businesses fading away but they still have assets they still have capacity so the question is what do I do with this under aized um production capacities and I also have those topics here um um that I that we also see companies in that area that invented in technology but they really ask themselves um or they really have the problem that this technology does not fully pay off for their Core Business and it cannot leverage or cannot unleash its full potential and also what we see is that especially in this area companies truly Overlook the application fields and the potential of the Technologies and their assets that they have here in the market and they have here in their companies and um and this is what what we also um experien then that a lot of companies um yeah trying start trying to to build on their Technologies and to follow a technology six application process but we also have to say that that is not an easy way it's not an easy process um especially when you compare it for example to a market pull process um and um why is it not so easy and why we see here a lot of barriers and why companies often fail when they want to bring their new uh their existing Technologies or newly invented Technologies to a market is that they often lack the resources they lack res resources to focus on the explo exploration of the technology um in terms of time in terms of Human Resources but also in terms of money to invest um and they often they lack the right validation methods so they really lack the methods on okay I have a new technology or I have my technology how can I can I pursue with that how can I have a structured process um on identifying what is the potential where does it fit and um and they also um yeah underestimate or um are uncertain under estimate the the market requirements for a certain technology so sometimes we um have a lot of C companies doing hypothesises that their technology can serve every market and um not knowing the exact pecularities of um such a market and um what else we are seeing is that um companies have also um organizational um barriers when working um or when pursuing a tech push process is the fear of sharing the insights especially when it's about existing Technologies yeah like really opening up and um sharing their their knowledge to identify where else it can fit but on the other on the other side also seeing the problem that um some companies missing a network missing um the right people they can approach to to see where they um knowledge uh where their um technology can can be applied and um and this is something that very often happens in that process is when companies come up with a new technology they really focused on on yeah pushing the technology forward they're really focusing on the technology itself and uh further develop the technology but not focusing on the market not focusing on the use cases that they can really serve so um we often see companies having a technology they really develop it um not to the target market they develop it straight um in the wrong direction and here it needs a structured approach um to help companies and to find the right application fields for the technology and um for this problems or for this um challenges we have the techic application process and this is a very distinct four-step process where we really start and um and that's what we do here at hi is um we really start with an analysis with a really short period of time we really try to understand and to analyze the technology Deep dive into what is the potential but what is the relevant assets of the technology and where are the core competences within the technology within the company and what are the assets that we want to leverage that we want to bring to a new market once we have identified that we really open up our minds and explore and identify opportunities meaning like really going out there and see like where could these assets where could these capabilities be applied in which Industries and which application Fields but also very particular in which use cases based on this knowledge we then try to Define what are opportunities where does it really fit and by doing this by having the defined this we're really going into the um analysis phase and where we evaluate and try to understand what is the real market demand Beyond behind this use case we really want to see what is the pain Point what is the need we can fulfill when we bring our technology to this market and once we have checked this requirements and checked if it's feasible to go in this market we then are able to design the solution design what we have design our technology um tailor to the market so the domain can then go go there and can um go into the market and can bring it there and um as I have said that um we have seen many we have seen a lot of companies um in the past years um that have some had some of these challenges and that approached us and ask us hey what can I do with my technology I have invented um accidentally in technology where where can I find where should I start with my business development approach um and one of these companies was Borealis an Austrian based um company um in the in the chemical industry that really by accident invented a heating technology a new heating technology and this is what you can see here and what we have done firstly is like really identified okay this is the heating technology so what it is capable of and what you can see here on the right hand this is like the capabilities and the assets and the characteristics of the technology and we really um try to work that out with them to see like what is able to do and what can we do what is the what can be the value proposition and based on these insights um the company was really like okay now we're thinking we have a heating technology so heating can be applied um maybe everywhere so we have a great product um we just have to know where we should start because afterward We Will Conquer afterwards we will conquer the world and um here as a consultant we were like okay let's see if it's if we can if we can valid this hypothesis and what we did is like we used the technology and brought it out and put it into the hive crowd what will Niclas will talk on later so the HYVE crowd is like um a community of 10,000 innovators where we collaborate together um as Hive and we showed our um we showed the Borealis technology to them and asked them hey what would you do with such a heating technology and where would you apply it and um within um 3 weeks weeks we received uh we had more than 100 participants who approached us with over 300 contributions with 300 use cases that we of course enriched that we of course um challenged um but these 300 contribution and identified use cases um were our starting point for heating technology and here we not just received ideas really received elaborated um Concepts and really really um in particular described um use cases that we could then further elaborate and um what we have seen is that um that with this input from the community and from the hi crowd that and of course more than um in in 10 out of nine um yeah uh life areas of of uh human needs um so in 10 ecosystem so to say um heating Technologies can be used used and that was very interesting and was showed that yeah there is a really huge potential but what we did then is like we started to evaluate if it's really like this and if all of these eight ecosystems eight life areas can be a potential market for the technology and what we did here is on the one hand side that we really defined what is important for us what is important for us to find the right market and we did that together with the company and here on the the right hand you see what we have chosen back then what we chosen the one hand side hey how big is the need the pain for such a technology in this area and how um what is it and how big it is because on how big you can see how big is the market and how big is the business opportunity and of course um there must be a strategic fit so does this Market this industry fit to um the strategy of Borealis so to say when you go to a um in the military District um you you you don't want to do that maybe because it does not fit to to the values of your company so this is a sum of industries that you then strike out early on and then you make also the visibility check so what we have said is like that um we thought in the beginning The Innovation the technology is like really Innovative really disruptive and can be applied everywhere but when looking into certain industries we figured out that meaning product that heats fast um can mean something completely different in the automotive industry than in the food industry so in the food industry 10 minutes of warming something up could be fast while in the automotive industry um a second could be already very slow and then you can see where your technology and where your value propositions fit and of course what was very important for us in that area is like a fast time to Market like where can we find a market where we have early entry um and where we can can show that the product works and that we can further learn and um scale the technology and what we have seen here is that for example again you might think about the medical industry which could be super attractive for such a product but we strike it out because it has really long time to markets um to get in there because of certifications and so on and licenses so um in the end we could out of these uh 300 applications or use cases we could really um yeah decrease here the the our yeah search field so to say and what we did then after we have prioritized that we really went into um validation interviews so we really went out to the market and interviewed experts in the prioritized Industries and really wanted to ask them okay how does it work what would you you do with such a technology and we really validated the insights from the community and try to um gain here deeper um insights and um what was a very cool effect is here that when you talk to this expert from this companies that you already um build a relationship and you might already start building a relationship with a future partner of you who might be already um open for collaboration open for buying the product later but maybe also open for developing the product together with you so that was also part of our approach of our open Innovation approach to really immerse uh to really involve early on here the right Partners the right stakeholders and after this second interview phase where we really went into into into depth we did a second validation and here we really validated the value proposition against each of the identified use cases and um so in the end we identified um three really important or three um high potential um Industries and application fields that then the company further pursued and went into it so and then we really decided on one of these application fields in a strategic um workshop and then went into this Market really evaluated it it in particular and helped the company to further design and to further develop their products so that today they have this product on the market and we really could accelerate a process that had um taken one and a half years since they approached us from not knowing where to go with this invention to half year later they knew their their starting field they knew their industry and could now accelerate the whole process and are now out on on the market so was a very successful approach that we um had here but this was not the only one one as I said I think we are doing that um very often and we have a a lot of UMO um a lot of customers that we could help here in the the couple of years and another case um that is I think showing some good insights about how Tech application how Tech SE application process can work is now again shown by Niclas who will dive into a case by Voestalpine and will explain more about on the HYVE crowd and how we leverage our open Innovation approach here perfect thank you flu and I can see that we already get some questions and we'll answer all of them in the end if you have any feel free to already put them in the Q&A section um so we can yeah answer all of them in the end so now to this case so this is a case study from Voestalpine they are a huge um steel manufacturer based in Austria um and they had developed a new product um it's not called tailor made functional steel and basically what it does as you can see here on the on the left side is um there's a functional printing layer on the steel sheet so you have huge steel sheets they can have different um depth um they can have different sizes um and this functional printing can have different functionalities so for example you can use it to heat the metal sheet you can use it to operate you can use it to monitor or to measure and without having to have any other sensors attached to the to the steel but it's really just the the functional printing that is on the steel sheet um and we put this technology out on the crowd again we described these functionalities that you saw on the previous page and um we just asked our community to think about use cases and they came up with 177 different use cases um about 100 people that participated out of our community of 10,000 um and they did this in a very open approach so basically every contribution is open to everyone everybody can get inspired by what a previous person has already submitted can build on that get inspired think about different applications um and also interact with experts from Voestalpine on the platform to get some feedback about what is actually feasible and what can be done so how does this work on the crowd so it's basically a two-sided Market on the one hand we have a community of innovators um here some exemplary pictures on the on the left hand side that come from various different backgrounds and on the other hand we have our clients um who post a challenge um there are some larger companies but there are also smaller companies who use the platform in order to put out questions um and in this case the question was just what are application areas for this um for this new steel technology um and with the questions they provide some incentives so it's basically price money for the winners um usually we award 10 the first 10 submissions that we find most valuable um and in return we get the ideas we get the solutions we get all of the use cases and applications um but we also get this kind of discussion and feedback that I talked about so it's always an iterative process where over time ideas develop um and in a co-creative process we get into really interesting use cases so now who who is this community um and why do they participate so you can see here it's 10,000 people and they are spread globally um we definitely have a strong focus on the German speaking regions lots of great Engineers here as we've already learned from from Flo so that can also be helpful if you are looking for Solutions and not for um for problems um but they are very diverse so they come from all over the place um they come from all different um regions so there are some from the US but really we have all different kind of countries um and that's really helpful because people in different areas of the world have different perspectives um and they also have different problems and they know different Industries they know different ways of of working and these people they are very not only diverse in the region that they come from also age-wise they are very diverse um we have some younger students on there but we also have some um people who are already retired on there um but overall it's very hard to put them into different categories so more than 50% we can't really put into any one box so maybe we have a neuroscientist on the community and then we have an architect and then we have a surgeon you name it and all of these different backgrounds help us come up with really really diverse ideas and what motivates the people um and I think that's something that is very interesting is not just the price money the incentives but it's also um really this taking part in the community um this Exchange and having a challenge and competing with other people so for some people it's like doing a Sudoku or crosswords puzzle um at night to um get the brain going to become creative to start thinking again um and to work on some challenging projects and for a lot of participants HYVE is the place where they can actually do this so when we have all of these ideas from the platform and uh yeah in this case it was almost 200 we first evaluate them on the platform so we look at the ideas who seem promising we maybe rule out ideas um that are not feasible at all um using similar criteria to what floran has talked about before um and then we cluster them so we try to understand patterns in the um in the data so here you can can see an example of really how ideas are connected to each other we can use semantic analysis here to understand different areas where and Technology could be applied and that then helps us to also build these kind of um living areas that flu showed before where we can see okay there are different areas where we could apply the technology which ideas are actually good where do we see actually potential where is the market potential High maybe one area we've seen a lot of ideas but maybe we need to come up with another idea in that area because the area is interesting but the ideas that have been submitted so far are not that interesting um and with these clusters and evaluations we then go into the next step into a short listing um usually it's a workshop where we get together with experts from the technology owner from our clients um and discuss a pre-selection of the ideas in order to determine which ones are actually promising where do we see the most potential what is feasible um what fits to the strategy before we then sometimes go into a next step that's kind of optional but we oftentimes then go into a jury meeting where we get some people very high up the hierarchy um to actually decide what are the areas where we want to be involved where do we want to invest our money in order to bring ideas to the market and actually Implement them and that can also be very important this jury meeting for stakeholder management um so getting the right stakeholders involved at the right time and then ideally we find some Gams or um either identify them from the crowd or develop them on our own that can then actually be implemented and can be brought to Market and Voestalpine has also managed to do that um and they had a very good process in place to actually then put ideas that came from the cont contest actually into the market so one idea and we can see it here on the left side um was um keep cooked food war that was the title of the idea um submitted by this user um Kate Rashon from the UK she's an ux designer um who thought that it could be used for example in bakeries to keep fresh food warm um and Voestalpine they took this idea and they used it in their new business incubator um which is basically like a venture Builder where they have a lot of freedom to experiment with new technologies where they can experiment in new markets and they partnered um with a company to actually build kind of RS that can be used in censes to keep the food warm and this actually then was on the market a little more than a year later so really I think it's important to have this um absorptive capacity also to um yeah to really take these ideas and give them a home inside the company to them put them on the market and here this work worked really well because they had the technology already in place they could build something really quickly with the right partner and put it out onto the market and the second idea um this was actually the winner of the contest was one idea that as I mentioned it didn't get implemented as it was um it was the idea supermarket display wreck for in with inventory control so basically the idea was to have Smart Supermarket Recs that could display could yeah provide data a data stream to the price TX so you could change the price TX automatically but that could also take the inventory so tell you is there something in the W or is it empty and that was the idea here by Adia a user from from India um who's a consultant um and does a lot of um crowdwork on the site um and this idea then turned into this intelligent locker system so basically a locker um you know for example when you get a parcel um and you get it delivered to such a locker um or you put it in there for it to be collected um and with the technology basically Direct on its own without any other sensors can detect whether there is something in the locker or not so whether it's empty or not um so it's a little transfer from the supermarket but still Prem much a very similar idea it's really cool to see how this has then through the new business incubator turned into a system that is now on the market so now um 43 minutes into our webinar and we haven't talked about AI once um so we do that to close off because we always get this uh this question so what about AI can we just do it all with AI um and we think it's AI can be an enhancer to the process so it can help us to maybe do the research quicker um to allow us to validate use case okay some uh great to talk about technology and then when technology takes off but we have a solution for that Niclas is just around the corner and yeah I'll continue here on that's a perfect backup so yes I think really for the creative process that's where nobody uses thei because that's where the obvious ideas come from but it's really helpful in understanding the problem understanding different areas doing this kind of research and then formulating the ideas in a in a nice way so in that regard I think there's um a lot of potential in enhancing the process toi but I think still we need the human um yeah genius basically to find really these new applications and really novel ideas and with email if you want to if you want to connect and maybe talk about your technology and whether we think that such a process could help your technology to find new applications um and now we will dive into the Q&A so we've seen that they have already been a lot of um a lot of questions submitted um so Martin thank you for sharing also the comment on war for talent so I think yeah it's very interesting to think about also how the hidden Champions can really compete for the for the right people um and then your follow-up question was did you recognize any approach differences between public companies and family-owned businesses and um that's a very good question um I would say not but maybe Flo has a different opinion on that I would say it's more about how the companies handle the process and how willing they are to also have a process in place um to really follow up with the ideas because you can have many great ideas and use cases but really I think it's about the execution in the end that is really important yeah I think um yeah maybe to to elaborate on that um because it's a very good question is um that we had we had both like we we had companies like really large corporat that are stock noted but also companies um with with a family background and um and I think like process wise there's not a bit not a big uh difference but what we see is really like um working with the umans working with the with the people in such companies and in a particular case that we have fac and that I have faced in a project is like when really the owner of such a family-owned company um is backing up this process and is pushing this process forward this can have a real impact because this can really push things forward that can make that can accelerate the process and it really accelerates than the whole um yeah the the the whole um yeah the whole let's say the whole process and this is a difference um compared to larger cop rates where you sometimes a bit slower because you need more alignment meetings you need more evaluation meetings and so on um so um this is could be an difference between um large corporates and and family-owned businesses yes um what else do we have um how can how can the method of design thinking be applied in this process maybe someone you something you want to elaborate on otherwise I can also go on yeah so very good question again um because I think it's I mean the process is the complete different uh to design thinking so usually we think about design thinking we start with the problem understanding a problem and then developing a solution and this in this case we kind of turn it around so we start with um the solution and then think about the problem still I think a lot of the methods from design thinking and understanding user needs and really thinking about what are their jobs to be done how can we solve these kind of issues I mean we always have a solution in mind but really we need to understand is there really a pain is there really a problem that we can solve with the technology um or is this really not a big issue is not a big problem I think then we shouldn't um even go further into that if the paino is not big enough I think then it's not worth pursuing this Direction with the technology so you can have the greatest technology but if you don't have the right problem to solve with it it's really not uh not that helpful yeah and also I think here also is like how we work with that so we in Innovation processes we the different between um instrument Innovation instruments which definitely the technology seeks application approach is one and design thinking which is a method right and the method and parts of the method of design thinking can of course be applied at certain stages um but we're not starting with with empathizing the the user we are starting with the technology and then trying to emphasize is that a real problem is there a paino um but what we have elaborated here what we have outlined here you're not digging too deep into the uh into this explorational part of design thinking um then we have another questions um which methods do you recommend for pain analysis strategic fit and time to Market um analysis um yeah when it I think and here's exactly what we have talked about when it comes to methods to to pain analysis um what we do here is um of course on the one hand side The Hive crowd is truly a method that you can use here um so the open Innovation approach like to really open up and see where could be um work got um work got this this problems um and then of course um the other one is other pain analysis is the um the interviews um of course the expert interviews because here again you have a a really um focused session where you can really in depth analyze if there's a pain in the certain use case that you have identified and for strategic fit of course it really depends um what what you want to do and what name you want to drop here but what we really do is like um like can go for example use um the r approach like what is now a valueable approach where do the company has um already um capabilities that can be leveraged um and here we can use different Frameworks that can be can be applied um in that area right um what else do we have um yeah I think we have some very crowd specific questions that I'm happy to answer so the first one was how do we recruit these innovators onto the platform and is there any specific experience that is required do we need any specific profiles and how do we find them um so first of all the platform is open so our approach is really open Innovation um and basically everybody can join um and then it's a self- selection process so the people who have a great idea or who you may come from an industry where they can see a technology being helpful being useful um these people then go to the contest and submit their ideas so all of the people of course they are private individuals but in the end they are also of course parts of businesses are working somewhere so have have this kind of experience that they bring in um but yeah we don't really limit who can participate so we try to be as open as possible because you never know where a good idea can actually uh come from and how do we recruit them so um usually we also try to communicate through our client networks um but then also yeah really do some advertising um try to find specific profiles if we think an industry for example is interesting maybe on LinkedIn talk to people directly and then also use the Network um as you've seen we have so many different clients from different Industries and that's really helpful to yeah get some interesting uh profiles onto our platform and get them involved maybe I want to get back to the question that we have before when it comes to the Strategic fit so what we do um especially in the very early phase is like that we do something like a pastel analysis like really looking into the application Fields looking if they are um um if if they are if they have big opportunities based on um the the regulations that are here in the market based on um how they will grow so we also look into the the the trends that uh are here and how this industry what are the trending Industries so to say when you compare them what is growing what is not growing how big are the market sizes so these are the Strategic um analysises that we are doing here and we also have here the tech Innovation uh radar the tech radar at at High where we have a particular where we can do with that tool our 360 degree um view on on each of the application fields in each of the industries and this is what we use then to really identify what is a strategic fit to the company and to the market um and this is this is a ones of these Frameworks to explain to them more in depth what we're using um to elaborate and to validate the Strategic fit for application Fe in use case yes okay and then we have another question about contests and the price of contests um and yeah it really depends on how you run how you run the contest and how much hi supports the process so in some cases we only provide the platform and access to the platform and our clients can use the platform themselves um just have to provide price money um and can really run almost most of the contest on their own um that's of course uh more cost effective um on the other hand we can also support throughout the entire process so we can support very own in understanding really the technology framing it on the platform how to present it how to make clear that everybody on the community understands what the technolog is about what the strength are maybe what the weaknesses are um to get a good idea of where it could be applied um that of course then helps us in the selection process the better we described the the technology initially the less time we have to spend sorting out ideas that don't work um and then of course we also support the entire process of the selection and then also validation with expert interviews and everything that Flo talked about so really I think there's a lot of yeah different scopes of how we can support um and that also is a great segue to the next question which is whether we also um offer workshops for companies that want de want to develop such ideas and yes we can also support in that um and really it's also a question of how much again involvement our clients want um we can be very little involved but we can also do the entire process on our own get an initial briefing about the technology try to understand as much as possible and then run through the entire process um and only discussing validated use cases in the end so basically taking over most of the process maybe getting some feedback um in between about the technology I think that's something that oftentimes we um we need from the outside world and from our clients to really get deep into understanding how fast is fast heating for for example um to understand what the technology is capable of um and then we can also really just hand over the result and say okay these are three interesting areas um that you should dive deeper into and here are three experts in each area that you should probably talk to okay I think we've answered most of the questions but Flo happy to for you to to add your thoughts on that and if you have any other questions now is your last chance to put them in the chat yeah still uh four minutes left but uh yeah I think you already said a lot of uh the the important details and I think um about that the last question but maybe to add on here like here we also see a huge variety on how consumer also want to open up their self to um yeah to insights or to um the involvement of others and here we can really then also do completely internal campaigns to identify new technologies uh or new new application fields for for technology and this is where I think our creativity comes into place um that we design the right tech applica tech six application process for the company and for its for it needs so that can be successful in the end and um yeah and here always the involvement of the of the employees is um yeah um is is very important yeah and there's a followup question on that will be more workshops like this one um I mean if you like I think we are more than open to continue this um of course at hi we have a lot of these webinars the next webinar um our next Workshop like this um will be the sustainable Transformer round table which will be hold in a couple of um days I guess on the sixth of June um with some um yeah very cool um panel um Partners from from Industries like from people um from our Network they talking about their um knowledge and their experience so yeah we're having continuously more of these um of these talks and of these webinars and always happy for feedback and always happy if you could get if you could create some value with our insights and our knowledge that we have gained the last couple of years so but the last words are going to my co-host nichlas and you can then close the session and um send everyone back to their desks
2024-05-24 00:57
