Thrive Ep. 51: ENLITEN Comes to Life: Advanced Materials & Design Deliver Game-changing New Products

hi there I'm Keith colie and this is Thrive a Bridgestone America's podcast where we explore our company through compelling conversations with teammates across our organization we've introduced you to the concept of Enlighten in previous episodes of the podcast outlining at a high level our approach both in Advanced Tire technology for the electric vehicle world of future mobility and in our endtoend operations across Bridgestone since those conversations our first enlightened product have come to Market two of them to be exact marking a shift for Bridgestone in many different ways today we talk to Jess plaque and Dale herle two Engineers from our akan Ohio Technology Center who helped bring these products to life in different ways from the material science design and development areas they help explain how these products are changing the game through breakthroughs like our new Peak life polymer and moving Bridgestone forward on our enlightened Journey we hope you enjoy this conversation hi everybody we are joined here by two of our Engineers up at our America's Technology Center in akan Ohio and we are going to talk about Enlighten we're going to talk about technology engineering some chemistry probably going to come through I think in this as we talk about materials uh but a lot of exciting things as we bring this enlightened road map to life uh I'm joined today by Jess plaque she is manager of advanced sustainable materials and simulation up there in akan Ohio Jess thanks for taking the time thanks for having me yeah and she is also here with Dale herle and Dale is the chief engineer of new product engineering for replacement but very specifically in replacement tire the premium and luxury segments that's always what I've known about you Dale good to see you man good to see you thanks for having me absolutely let's uh let's learn a little bit about each of you your backgrounds your history uh I I would especially like to know how Dale becomes a a man of premium and luxury of in as far as the title goes um but let's start with Jess and we'll we'll build up to that uh Jess what's your career Journey been what's your background uh into this current role and then what do you work on currently at Bridgestone yes so I started my Bridgestone Journey at the ATC here I I went through the Navigator program had a couple of rotations and then I landed in the consumer tread compound Development Group as it was referred to back then so we went through a couple of reorgs and that group split and I landed in the Advanced Consumer compounding group so that group was responsible for delivering Next Generation compound technology in our consumer space after I spent a couple years in those those compound uh development worlds um I transferred over into the advanced reinforcement group so they work on Next Generation technology as well but they're focused on all of the materials in the tire that are not rubber compounds so your textiles steel cords bead wire materials of that nature so I learned a lot of different materials and appreciate apption for the a different side of the tire definitely through through that experience and then my current position was open and it was a really exciting opportunity and work I really wanted to get involved in so like you mentioned I'm the manager of our Advanced and sustainable materials and simulation group and the group does work in three main areas so Advanced Materials meaning what kind of Next Generation materials can we look at to continue to push the performance of our compounds sustainable materials I think we're all pretty familiar with our sustainability Journey but the group is really working hard to vet and understand new sustainable material Technologies before we take them down the development cycle and then the last piece is a simulation piece really just culminating our efforts to incorporate machine learning and AI tools and models to be able to drive some of the decisions we're making in our development process so very exciting work that the the group is doing I'm very excited to be part of the team but I'm excited to be here today just to give everyone an insight to the material side of some of our recent SU successful launches we've had yeah well I think people understand when we talk about Material Science at Bridgestone like rubber we know rubber right but the idea of what goes into tires is so much Beyond rubber from a materials perspective um and so yeah we're excited to dive into a little bit of that and where we're we're innovating this is the the bleeding edge of of material science that is is part of this journey as well um well Dale aforementioned uh chief engineer new product engineering for replacement uh you've been you've been a couple different places at Bridge I know over the journey but what's been your path and where are you now well I'm actually uh working my 31st year with Bridgestone so I've been here quite a while I spent yeah I spent more than 20 years in the Firestone racing program and after the 100th running of the Indianapolis 500 in 2016 for a number of reasons I decided it was time for a different Challenge and feel very lucky that the company was willing to kind of take a chance on me and uh bring me over to the consumer side of development which I have really enjoyed and uh worked my way up to chief engineer of uh consumer replacement for performance and luxury and the performance side really dovetails very nicely with what I used to do with the Racing Organization so very happy to be here very excited to talk about our new products yeah you were on some of the coolest stuff when it was the the indie car and the Firestone racing and now some of the coolest stuff that we're doing from a product side as well as we look at some of these enlightened products that have come to Market this year that we we'll kind of explore uh across this conversation um but Enlighten is kind of the word right for for this discussion today um we've talked about it a little bit on the podcast before we had our chief operating officer Scott Damon who helped explain the large big picture right of endtoend operations there's something everywhere that can contribute to the process uh that we're we're operating under at Bridgestone to try to make things the best performing and as sustainable as possible without sacrificing one or the other right which has traditionally been part of a tradeoff in a lot of the the past in in designing products and and working through um when you were both first introduced to this concept right I mean it starts to make its way from a lot of these strategy meetings into the teams that are going to have to implement it um Jess let's start with you I I what is what is your head where does your head go what is your reaction when you hear about what they're trying to do yeah so I think from the material side we always had a work stream to get Technologies into the market right but what this enlightened strategy really did from both the tech stack perspective but also the business strategy perspective is it really provided a framework for us to combine some existing work streams and then also add some new ones so you mentioned the focus on sustainability that wasn't always a main focus of the story before in our development process so we've really been able to incorporate all of those efforts into one now that we have this framework and we're starting to see the benefits of that right there's increased collaboration when we're communicating across the business to different groups because we're talking in this similar language and we can understand where we're trying to go and where we're going together because we have that shared goal and that shared language and I think too from the development side we're going to talk about two of our first successes in this enlightened strategy but you know when we look internally into the development process we had to make some changes to include everything that the strategy is encompasses right so we've had to make some changes we've hit some Road bumps along the way but we're really starting to gain traction from that initial stage of development and taking products all the way through to Market and Beyond so very exciting Journey that we've been on and we continue to go on yeah kind of a kind of a mimic of Bridgestone as large right there's a foundation of some of this in the past but there's still a transition a transformation of sorts that has to take place uh because that is a a new Direction in terms of a lot of the specifics Dale what about you from the kind of the product in the entire design side and and how do you think through in lighten when you kind of first get the full lay of the land yeah I think for the product and the design side really for us it was taking those materials that teams like Jess's team is working on and how do we look at the tradeoffs you know Tire design is always a series of engineering trade-offs and anytime we have a new material we have to make sure that we're we're delivering on our brand promise we're delivering to the boss what we say we're going to with a given Tire so we really need to look at where do those new materials allow us to expand our design envelope and we can talk about that a little bit as we get into these new materials and just making sure that we really understand the implementation of those materials what it's going to mean from our Factory from our manufacturing perspective and how do we incorporate the the tremendous benefits that we're getting from some of these materials maybe we change the tire design slightly to to make sure we use that benefit in wear but maybe we could can also make some wet or some winter adjustments as well so it's really the balance of performance that my team is looking at how do we take um something that Jess's team gives us and convert that into Tire performance yeah and we've got two products that were able to kind of come to Market this year in 2023 that kind of tell tell that story as you just laid it out right um there's a new new material uh new polymer that we'll talk about in just a minute um that is part of that process but over the course of you know the last 2 years or so as as enlightened in Bridgestone 3.0 take place it's culminated with this initial 2023 product offering so Dale what did come out this year and uh what and why are are they significant I guess well we had we had two really exciting products come out this year the first one was the tonza EV which we launched back in May and we had the opportunity to launch it at Electrify Expo in Long Beach California and it was a really great way for Bridgestone to talk to leaders in the EV space and really get our name and our new tire out there and that new tire is significant for a couple of reasons it's our first offering dedicated to the EV consumer and with that focus it was a really unique development process for us because we typically do Development Across a huge range of vehicles in this case we were very much focused on the Tesla fitments the mai you know it was it was uh really focused development for us and the tire is exceptional in that it's got great wear life it's got the peak life polymer in it and I'm so glad Jess is here today because I don't have to Fumble through trying to explain what Peak life is we've got the experts I I've got all the long words I will fail to pronounce correctly here so we'll let Jess handle that for both of us yes so I think um Peak life in the tonza EV is really going to work to our sustainability message and give the EV customer the wear that wear life that they've grown to expect from a conventional vehicle and then our second uh major launch this year using the enlightened technology is the Penza Sport All Season the Penza Sport All Season replaces the re980 as+ which is a highly ranked Tire right now on Tire Rack but we're very excited about Potenza Sport All Season because again we have Peak life we have some more were lifee we're going to deliver better wet than we had with the re980 as+ while while maintaining the same amount of snow and the other unique thing about the Penza sport all season is it's bridgeston first or bat's first North America's first um why speed rated tires so our colleagues in the Monterey Mexico Facility have worked very hard to bring y speed rating to life for B and that really is exciting because it opens us up to more customers and so for those listening B as Dale just said we we like try to lay out our acronyms here where we can help uh where I remember to to explain but Bridgestone America's Tire operations b a uh is that acronym for listeners at home um and as Dale said so Peak life a huge part of both of those uh coming to life so Jess what this is where we get out of the way and let you educate us greatly uh what is Peak Life as a polymer and why has it been so significant yeah so our polymer team would uh really be able to give you the in-depth details but for our listeners and our viewers just to to give a highle overview of the peak life polymer it's Unique technology it's our next Generation type polymer and what makes it unique is it's able to react with the silica that's in our tread compounds in these two product products that we're talking about today and it does that reaction at an increased level versus our previous generation compounds and so what does this really mean when how we relate to Tire performance and what does this mean for our customers themselves right when we look at the tire performance we are able to get that increased we life that Dale was mentioning but we're also able to recognize an increase in Rolling resistance performance as well and Dale had referenced you know in development we're always playing this game of trade-offs we improve performance in one area but we sacrifice in another and Peak life really is unique because it's uh it has the ability we we can recognize both of those improvements in performance in wear and rolling resistance but we don't see a trade-off in any other area and in addition to those performances we're also able to increase the sustainability of the tire because we're able to increase the wear life and the overall Tire life with the inclusion of the polymer so delivering straight to our enlightened strategy right delivering on performance without sacrificing against sustainability and this definitely is a a key material that we added to our lineup yeah through this process and I think that the the importance of we life right I think it makes sense to those of us now familiar with electric vehicles but maybe for some people especially when we launch tonza EV a natural question for some would be well why does an electric vehicle need its own specifically designed Tire uh Dale can you tell us a little bit about why the the wear I mean rolling resistance we need to help it go farther save battery life but wear resistance in particular why is that so drastically different maybe for an electric vehicle the primary reason um well there's a couple reasons why EV have need for higher wear life one is typically the battery is is very heavy so the vehicle itself tends to on the heavier side of vehicles uh to overcome the vehicle weight the manufacturers typically specify higher inflation pressures and when when we do that we have high weight and high inflation pressure our footprint gets kind of small so now we have a vehicle that has instant torque EVS have 100% of torque at zero RPM uh we're all familiar with you know how quick a Tesla is how quick some of the EVS can be so we have a lot lot of wear life potential there we have a lot of load on the tire a lot of torque on the tire driving the vehicle forward so there is a need for increased wear life on those vehicles to get back to the consumer expectation of you know a 50,000 mile Tire it's amazing like to experience it for the first time when you're not really anticipating it right the get up and go on some of those EVS we were we were at a a testing uh event with one of our one of our track drivers test drivers and he is telling a story and he's talking very casually as we set up to go and his voice and everything doesn't even change as he hits the gas and you're used to having a little bit of a ramp up as you hit maybe into a straightaway but no you're your head is in the back your head is on the back of the seat within within moments it's a it's an amazing thing but yeah that makes it a little bit more tangible right on the the design difference when we talk about the vehicles um I I mean I'm a I'm a person I'm listening and and learning about the processes right like I'm I'm not an engineer I'm an excitable guy who loves to do the storytelling side and so where my head goes is like we'll start with Jess like you and and your team on the material side Peak life polymer is starting to come to life you know what you need to do what you've kind of been tasked to try to go solve and then you see maybe the results of some of the testing in the process start to come to life like how how do you process that and manage expectations and keep things mve because I feel like when you're creating new breakthroughs there is such an excitement there that I don't know like I would just be shaking all the time I don't know yeah it definitely is very easy to get excited about breakthrough Technologies and we want that right we want everyone to be excited about the the stuff we're working on and getting these these products all the way to to Market so it it is exciting um but as as always you know when you introduce a new technology it can come with challenges and especially when you're running up against the clock so I think you know even when we have those initial results that look promising we we kind of have to take a step back down to reality as project owners and really recognize the amount of work that needs to happen for us to get a technology like Peak life for example all the way into a tire that's in production and there's a lot of work that needs to happen between that so it really boils down to managing expectations by just following the processes that we have in place they're in place for a reason and we need to work together to be able to accelerate Technologies like that to get them into our products to our customers as quickly as we can yeah it makes sense why then Engineers are so even Keel all the time right I'm the I mean the opposite end of the spectrum when can we talk about it not yet not yet when can we talk about it not yet it's not ready yet we'll get there I Dale that for you it's the the Motorsports Firestone racing Tire design I mean it's in you're going to races annually and making tweaks in between that's a pretty rapid design and development cycle on iteration now that you're in the replacement world I mean we talked to will robins and some others some of these things are long multi-year runs I I guess how do you gauge that over time you know manage your expectations and excitement but you're going to start to see at some points the delivery of the things that you were hoping to see right yeah it it's very exciting to be working on products that the average consumer can use that you you walk through a a you know a a shopping Center parking lot and you see a product that you help design that's that's one of the key differences between what I'm doing now and racing and you know the director who has the office next to me always teases me and says it's a long race consumer is a long race the the marathon here yes and and he's absolutely right you know I was I was got very used to that the nice side about Motorsports is you make a change and you know a month or two later you've got feedback you've got feedback from the drivers in in the consumer world you know we're making changes that we won't have have complete feedback on for years so so that's very different but it it's it's always moving forward is always exciting it's it's good it's good for us and then the the other aspect of peak life that was really exciting for us is you know we are typically struggling to get one and two% gains out of things you know single digigit percentage gains is pretty common and Peak life really kind of broke the mold on that you know we were looking at Double Digit percentage improvements in wear life and things of that nature and and that's part of what made it so exciting was when we saw some of the initial Returns on our wear testing um it there was almost a sense of you know is this a real result how we test it again let's make sure this is the real result exactly that's where I'd have a hard time being like what this seems very exciting um but and you've both touched on it a little bit but there there you're two different areas of the Engineering Process where do those two pieces ultimately come together or is it fluid throughout because there is some separate action that needs to be taking place but where then do they merge or how often do they merge well uh I'll say um there is a team that kind of sits between us which is Advanced performance engineering and they actually take Technologies from around the company and they build what are called Tech Stacks so they basically they might take Technologies from different groups and build them into developmental tires and basically see do these Technologies work together do they provide the uh you know the expected benefit that we're looking for and then once they have a pretty good idea of how the tech Stacks interact and and how these development tires perform only at that point does it really come to my team to take these Technologies and expand them across an entire range of sizes for for instance like the tonza EV or the Penza Sport All Season yeah Jess what about your side I mean if if there's the team that connects it seems pretty straightforward but how does that collaboration work from the material side yeah definitely key collaboration to get to get a an early technology whether it's material or some other technology like new pattern technology that there are a lot of examples but um collaboration communication key to get that early stage all the way through to production when it gets to to D's group so if we take a step back at the development process I'll use materials as an example because I'm familiar with it but all of our technologies that are feeding the tech stack go through this same process so the early development starts before the tire line even has a name right we we're really working years before and we're years ahead from the development cycle from Dale's point of view right and so we do a lot of collaboration with the AP group that that Dale was mentioning they're kind of the gatekeeper of those initial Tire Trials of the targets and that's where the key collab coll oration inside of ATC happens but we've also in introduced a process a technology deployment process which I'll refer to as TDP process that really allows us to communicate across the business where we're going so each technology will go through that TDP process and essentially it's a stage gate process that takes us from those very early stages proof of concept all the way through to production and Beyond and so at those reviews of those meetings we have representatives from manufacturing from procurement IP quality and we're really able to communicate across a business where we're headed why we're headed in that direction and how we're going to get there and everybody's input is is able to be shared so I think that collaboration early in the early stages is is key to getting to success down the line so um yeah I think throughout that process we're we're able to to have a change in Direction when we get closer to the actual production and and closer to Market we may be looking through a lens a little bit clearer and may have to Pivot because targets shift slightly um but ultimately following that process is is really key to getting Technologies delivered and and once we hit a certain point in that gate process we're able to expand to other groups like Dales and and some of the other Tire groups that are able to use Technologies yeah we talk about the endtoend operations of all of those things within lighten but when you talk about design devel we're talking about materials here and then designing the tire to be able to perform but you add in like you said manufacturing on the front end there's the procurement and the sourcing of material I mean whatever you design and however this process goes you need everybody to be able to do their part of it in whatever it is you design so it is just such a huge puzzle um you talk about those kind of those check Gates those stop Gates along the way Jess I know um Peak life the project itself won a Bridgestone America's award this past year for the the Breakthrough in this technology Dale was talking about the gains that it delivered um and what I was reading about that that just really caught my eye is how we start started fast-tracking that then because of how significant it was to get it into as many of these upcoming products as possible to affect that Improvement in design and development uh that seems to be I mean that that seems like it would be a lot of maybe pressure but how did that change maybe the stopgate process when you're like okay we've proven it we've tested this is great I say okay now scale immediately right is that very different than usual um yeah it depends on the program I think Peak life is definitely a a a unique situation um we we still have to follow the process but you know we look for opportunities to be able to accelerate in certain places so what makes the peak life a little bit unique and and how we were able to move so quickly right we had those initial results very exciting for us as a materials side right we were able to to showcase the benefits but the next steps in scaling up a polymer are are difficult right these are large business decisions that we need to be making if we're talking about scaling up from you know pretty small volumes into these production volumes that we're talking about and so it was a really really critical piece of of the process to have that business alignment and agreement to FastTrack this polymer development and scale up into implementation so definitely a key piece that that allowed us to to move forward and you know I think throughout the entire process because after the peak life gets scaled up then we have to move almost just as quickly with the compound development and then into the tire development to meet the launch timings and I I think what stands out to me most is in all of these conversations there was never a voice in the room saying we're not going to meet this timing forget about it it's just not going to happen there were always voices saying we're going to make this happen these are the teammates that need to be involved and this is a timeline we can do this in and I think that really just speaks volumes to not only the teammates and the leadership that were involved in these launches but also our company as a whole and the commitment that that we're making to deliver on these enlightened products we just had the the quality team team in here as a a podcast as well and they will remind us that we did all of these things according to the process at the the quality standards of our mission statement of course so no doubt that we we followed that um to to what she was just saying Dale you know kind of moving that and having it be a unique design tonza EV the timeline my understanding of that kind of bringing to Market from initial you know conception was also faster than normal Tire development processes what can you share about kind of how that came together in the collaboration involved yes it was tonza EV I think we're saying it was an 18-month development from my team which is very quick and that's more of a Sprint than a marathon for your director next door right there yeah that's almost race Tire environment and I have to Echo Jess's comments you know we have a tremendous team at Bridgestone and we would not have been able to achieve that launch date without the alignment of everyone on the team including you know our Wilson North Carolina plant our Monterey Mexico plant teammates in those plants worked very hard to bring this tire to fruition um peed which is our process engineering Development Group has been working very hard on getting these new technologies into the plants and you know not only that but pushing them to fullscale industrial production uh so realistically from our side you know we we had the champion TI from the from the advanced performance Engineering Group we had the small we talked about how a relatively small number of fitments for Teslas and machis and it was really a question of expanding their their development Tire across the size lineup bringing in the molds and and getting the Technologies into the plant getting the tire released and qualified now we launched that at Electrify Expo is what you noted and that is some big needle movers influencers in in that specific EV space and then the other product we talked about was Penza Sport All Season we kind of debuted and launched that one at Atlanta Motorsports Park with some people who love driving fast cars this is the the performance and luxury part of Dale's job right here for sure um but really putting it to the test in some supercars and some sports uh you know high-speed performance cars um in each of those audiences I guess what was the feedback then from the people you talk about it's when you bring a product to life you're going to get that instant feedback from what consumers think when you brought these to those kind of Target audiences what was the initial reaction from them I think the initial reaction has been overwhelmingly positive uh penzel Sport All Season at the uh Potenza week event in Atlanta Motorsports Park uh very highly regarded lots of excellent reviews Press influencers online I've done a couple different interviews talking about Potenza Sport All Season with with various media Outlets just prepping you for this conversation today just prepping me for this conversation absolutely but um yeah the the reaction has been overwhelmingly positive and also with the tonza EV we've seen a a great reaction to that the sustainability message and Enlighten has really resonated with that customer and we also not the least of which we've also seen some great consumer feedback online about the tonza EV you know the tire is released uh people have been experiencing the tire for themselves and they've been posting some really nice things about it so that's great to see as well yeah it gives us a springboard I guess for the future and as we kind of wrap up our time together that's I guess where where we always like to leave it a little bit is a look ahead right I guess you know Jess you talk about this being we've talked at all of this made a multi-year journey but you know from the material side we're working years ahead in development of of some of these things I guess you know you you have a breakthrough like Peak life and it's such a significant thing I mean it's how do you top that but like where do we go looking forward from materials and then Dale like from a product P perspective what do we have on the road on the years ahead yeah so I I think this is a good moment to to pause for a second and celebrate these two launches right and all the teammates were involved but very exciting that that we have a lot more to come uh down the pipeline so I'll let Dale speak to the products but from the material side you know we are fully committed to delivering on the enlightened strategy we have a lot of active Project work in Next Generation raw materials compounds reinforcement technologies that you'll you'll be seeing in the years to come so we'll follow the process yet um but it's really exciting to know that that the decisions and observations that we're making today are really going to influence where we are on our journey 5 10 15 years from now so I'm excited for the journey ahead yeah go ahead d and from the standpoint of new products you know Bridgestone has the sustainability message we have enlightened we're going to roll Enlighten into a new product category next year that can't really talk about quite yet but the one thing I can talk about is we have 13 more sizes of tonza EV that will launch early next year and that will open up the tonza EV to just about every Tesla fitment and a couple other key EV fitments as well so we'll be expanding that line and then a bit later in 2024 we'll have an additional 28 sizes of potental Sport All Season which will bring that to 76 sizes total and that will do a great job of covering that uhp performance space with the penzel sport all season and opening that tire up to a wide range of consumers so very excited about the future very excited about about what we can bring and um it's uh it's a great time to be at Bridgestone that's right I and I hope that this for people just brings you know the reality of this closer you know we hear some of these large scale strategic initiatives um and trying to deliver on the E8 commitment we talk about all the time but these are things that are providing different values all the way around the circle of the bridg T8 commitment and at the same time hopefully making what we're trying to do with Enlighten tangible for people right in terms of this is real product now brought to Market showing the things we say Enlighten his going to do um so it is it's really exciting to see uh Dale I did not prep you for for this at all but we just had the Firestone archives uh group in here as well to do a podcast you spent a lot of time in that Firestone racing scene have some stories about Mario and Drey what's a what's a good Mario story you could share to close us out that Mario would be okay with you sharing the the best Mario story I've ever heard is he came into the ATC one time and for a tour and we have a selection of display tires outside of the race Tire development offices downstairs and he told us the story how in the 50s and 60s if you look at a race tire from that era they have tiny little Cuts all across the tread called cypes and at the time the cypes were thought necessary to allow any dust or dirt or anything on the racetrack a place to go as the car was going around the track well Mario was doing a tire test for Firestone and like most race tire tire tests they were running out of time in the afternoon and I also have to mention that those cypes were put in by hand the tire was cured with no cypes in it and then the cypes were were cut in in a manual process so the Firestone had a set of tires that they wanted to give to Mario that they hadn't cut the cypes in yet and Mario said you know it's late in the day it's getting dark I'll go out I'll just try it I'll give you a sense of how it feels and he went out on the tires without the cpes and of course they were much quicker no one knew that at the time but he was much faster on the tires didn't have the cuts in the in the tread so he begged Firestone to let him run those tires in next year's nd500 without the cuts but Firestone of course said no we can't do that but he was instrumental in a allow in basically causing the transition from the tires with the cuts to the slick tires and it was all based on basically an accidental Discovery at the end of a Firestone Tire test uh early in the 1960s so I always thought that was a fascinating story it just goes to reinforce that even when Mario andred says give me this the engineers are say I'm sorry we're following the process it's not ready yet we can't just let you run these in the Indie 500 quality control even through the decades I love it here at Bridgestone well both of you I really appreciate you taking the time to to share your Insight and and obviously your your great knowledge uh in this area that is very exciting as Dale kind of closed us out with this setting us up for the future here um but Jess keep on keep on keeping on there with uh the material side thank you so much for taking the time and Dale good to talk to you man I appreciate you coming by as well thanks for having us yeah absolutely thanks for having us great to be here now this is just the beginning of the enlightened story but what a debut so far the road ahead in 2024 promises a few new exciting evolutions on this product path as Dale alluded and we'll be sure to discuss them when they're ready cuz the engineers would like us to wait in the meantime if you like this chat be sure to listen to some of our other conversations wherever it is you listen to podcasts and remember you can always watch episodes of our Thrive podcast on the Bridgestone America's YouTube page wherever it is you hear us watch us or otherwise feel free to give us a rating or a review tell us how we're doing and you can always send a question an episode idea or some feedback via email at Thrive podcast BF usa.com thanks for listening I'm Keith collie telling you to keep on keeping on and remember that at Bridgestone today tomorrow together we Thrive be good everybody

2023-11-14 09:38

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