The New Competitive Edge: Analytics-Driven Supply Chain Design for Value Creation

[Music] welcome to MIT supply chain Frontiers from the MIT Center for transportation and Logistics each episode features Center researchers and staff or experts from the field for in-depth conversations about business education and Beyond thank you for joining today's MIT CTL supply chain Frontiers podcast so happy to have Mike Boutte and Melena Yan yevich Molina is a research scientist here at MIT CTL and Mike can you tell us a little bit about yourself and your role yeah sure thing Mike Bucci I worked for Koopa formerly lamasoft as a few years back been largely in the Services Professional Services Group during that time mostly working with companies around the world in all Industries kind of help them understand how to Leverage The Koopa software to solve their supply chain design problems so I've been fortunate to work with many companies around the globe and looking forward to sharing some of that experiences here today excellent and Melina can you tell us a little bit about your work and how it relates to supply chain design and the work that Mike is doing yes uh thanks for having me here so I am leading the supply chain design initiative which is basically looking at the ways in which we can improve the decision-making process around supply chain design so here at MIT CTL we do a variety of Industry sponsored research and educational programs with the aim of helping companies learn how to better address their supply chain design problems great great great so for today we're going to be talking a little bit about sort of old world or past use supply chain design and what some of your research and some what new practices are that you're doing in a supply chain design space so you recently co-published a white paper called the new Competitive Edge analytics driven supply chain design and in the white paper you mentioned that most companies are still using Standard supply chain design practices that have been in place for around 30 years what is the traditional supply chain design approach from the Koopa side I mean really what we've seen over the years and there has been a transition but yeah the traditional approach and practice here for supply chain design has really been around more event-based or episodic kind of processes that occur at some schedule but usually less frequently every year through two to three years and the idea behind that is really to reassess a significant supply chain problem strategic supply chain problem it could be a DC Network design problem it could be production capacity planning problem but it's more of that event-based project or process and there's really a very significant heavy lift to go find the data collect the data cleanse the data you know get organizational buy-in and the process provide recommendations and then go implement the solution and so that's kind of a process that reoccurs but it's kind of again this more of event-based problem and the focus there is typically on minimizing cost it includes you know obviously balancing service and inventory but it's just that General problem but again it's more of that event based activity does the periodicity or the time in between updates affect the difficulty of you to get the data in a situation like that or to get accurate information so I'd say that when you are redesigning your supply chains every five years or 10 years the level of granularity that you will be able to incorporate in those supply chain studies is typically very low so typically companies will aggregate data at a very high level and that will lead to all kinds of approximations that will ultimately result in a big gap between the expected performance of your supply chain and then the realized performance wants to implement a new design and some of that has been I would say has resulted because of Simply the computational power that was limited in the past but now we see that the data availability has significantly increased but the supply chain design practices have not necessarily caught up with that right anything else to add on that point like as far as the length of time between yeah yeah I think as Molina said I mean historically we've been somewhat constrained by computational power and other things certainly looking forward to what we see in the future what we see coming into play now is kind of that more frequent analysis study which brings up a whole bunch of pros and cons related to that but we can talk through that yeah well I mean let's talk about that so before we get to the pros let's imagine that it's you know 1995 and we're doing every five years we're doing a supply chain design the cons to that that I heard are that you're just you're gonna have highest level data you're not going to have any granularity are there any other cons to that length in between so one big industry Trend that we see is basically a much higher pace of change and that's going to be both on the demand side and on the supply side companies are facing increasing customer demands and the need to re-adapt the supply chains in much more frequent matter to basically cater to those increasing demands and that requires to have a much higher speed of adaptation of their supply chain designs yeah I mean thinking back as Molina said I mean if we go back decades here the computational complexity or the challenges we had for computational power horsepower as well as data collection right because systems were dispersed uncentralized unstructured in many ways to try to consolidate the data and effectively leverage it for these kind of studies that was largely the challenges so today we obviously have a significant difference right where as Molina said Supply chains are much more diverse both from a supply and demand perspective there's more continual change and the frequency of adapting a supply chain is required to be much more frequent than in the past and all that requires of course then the infrastructure around that so I think the newer landscape is that we not only have a computational capability we also have the system infrastructures to be able to pull the data more frequently and more efficiently to kind of do these studies more frequently and therefore leverage those results obviously and react to them much more quicker than we could in the past great and this is going to lead to the conversation about supply chain design just before that you mentioned consumer demand so people want things now they want things in the format they want them on their front door they want them in a box somewhere or maybe they want them delivered to their summer home or whatever it is is there a B2B demand that's changing I think is one question that I have and then what are some of the other trends that are pushing towards this more tight time frame and advanced supply chain design models so I would say that customer centricity has become a key element and a key source of competitive advantage and both into b2c and B2B Realm and that's as Mike mentioned that's not something that is typically covered by the traditional supply chain design methods which are really focused on this cost minimization and so whether it's in the p2c OR B2B space we see that delivery lead time and delivery reliability are becoming a key order winners and cannot be ignored from supply chain design studies and from the Koopa side are you seeing people changing their sourcing models or is there anything happening with globalization or does that also influence this process yeah I would say absolutely I mean we all know that Supply chains have been Diversified and Global now in nature and as we've seen obviously in the pandemic and other things along the last several years one disruption along that supply chain can have a significant impact on your entire system and so all of these questions now that were maybe in the past more uh long-term questions that we could answer once and not have to revisit them frequently now they are questions that we need to revisit often because of all the things Molina described customer Behavior as well as on the supply chain all the changes that are occurring on the supply side I would also say that the need to reassess these strategic decisions more frequently leads kind of a shrinkage between the Strategic and tactical level decisions that are occurring in companies and so now you're making strategic decisions more frequently maybe quarterly and you're making tactical decisions maybe monthly or quarterly and now there's kind of a connection there that we were trying to capture and that's one thing we see a lot with the companies that we're working with is that though there's a significant overlap between those kinds of questions and those time Horizons were typically were separate kind of questions that were asked I think we're understanding The Challenge now we know where the market is sitting we know where business players are sitting and what they're up against and so in the white paper you mentioned that there are four opportunities primary opportunities that companies and and managers can take to reimagine the design of their supply chains and they are extending the scope incorporating the Tactical accounting for risk and planning for resilience and adopting new technologies and business models so I'd love to get a couple minutes in on each of these to find out more about what they mean and maybe what they mean on the ground and what you've been seeing with people that you've been working with so let's start with extending the scope what do you mean by extending the scope yeah so the first and most immediate opportunity that we see here is extending the objectives that we are considering in our supply chain design so we've already mentioned that traditional methods focused on cost minimization on physical structure of the supply chain and that's a very limiting way of considering Supply chains and supply chain design in the Contemporary market and so supply chain design should have a much broader scope which basically focuses on long-term value creation and basically consider the interactions that happen between the choices we make in the supply chain design and our ability to generate value increase market share and generate Revenue so for example one key question in supply chain design that we have been answering for the past 30 years is where should I look in my facilities how many of those facilities should I have and if you have a purely a cost-based perspective you know the answer is probably going to be to centralize as much as you can and to gain some economies of scale have centralized inventory with lower cost but if you if you consider this idea of customer centricity and the fact that the market share that you can capture will depend on your ability to actually serve your clients in a reliable and fast fashion then the answer is going to be completely different I do not see that a lot of companies are currently using approaches that fully account for that aspect of value creation yeah I think Molina covered a lot of the items I would mention I would also say that you know as far as extending the scope I mean historically as Molina can outline if we're looking at a supply chain problem if we're for example looking at a DC distribution Network kind of study we'll put in the distribution Network some of the customers maybe a little bit on the source scene but now we have the ability to go further back right maybe we can pick up some more supplier detail we may include options of supplier direct kind of shipments other ways that we can kind of extend the breadth of the scope of the supply chain problem that's one thing and then of course adding in other components or costs or considerations to the model as well lean obviously discussed the idea of being closer to the customer the impact on how that can have on demand we of course can incorporate things like taxes and duties and other kind of new government regulations as well as far as understanding how our supply chain design should be sustainability is another component as well right companies are more concerned with their C CO2 or total emissions and other components we can incorporate that as well kind of into the problem and evaluate that in conjunction with cost Etc so that's a little bit about extending the scope and broadening what you traditionally would consider as a supply chain design problem right so tell us a little bit more about what you mean by incorporating the Tactical yeah I'll start here I mean I think incorporating the Tactical really is again this combined or shrinking of the difference between the Strategic and tactical decisions and and all the work that we do with our clients and customers that we work with we see when we try to address both a strategic question and the Tactical questions you know we estimate that 75 percent of the data requirements are the same and so why not take advantage and get a multiplier of that effort to solve both kinds of problems and have that same kind of data Foundation where there's not discrepancies between the Tactical decision-making process and the Strategic process so we see a lot of convergence there of incorporating tactical level detail into our strategic models we're kind of overlapping the two kind of decision-making processes and examples of that would be kind of things like an snlp process you know short-term rough cut capacity planning you know replenishment and inventory planning kind of policies you know how can we address those more in our supply chain design kind of problem optimizations one thing that I would add to that is that from the modeling perspective and data collection perspective the incorporation of these tactical decisions will often require a certain effort and there the idea is not that every company should incorporate each type of tactical decision with the same level of granularity but really identify those areas that are key for their value creation so if I am competing in The Last Mile space I probably need to have a much more granular and precise integration of my routing decisions and my inventory decisions in The Last Mile than if I am a manufacturer that is mainly going to be looking at production planning decisions as a key driver of their advantage and so this idea that we can have a single model and a single approach that would fit all different industry contexts and companies is now outdated excellent I like that I like that so not only is it tactical but the tacticalness is going to depend on where you are in the supply chain what your business is and that sort of thing so the next of the four opportunities that you recognize in the white paper is to account for risk and plan for resilience and I think this is on everybody's mind after the last few years so can you tell us more about accounting for risk and planning for resilience so yes I think the first step here is for companies to basically map out the different sources of risk different sources of vulnerability and to characterize those and and there we need to recognize that when we talk about risk there are different categories of risk that will be accounted for in a different variate in a very different manner in our supply chain design so if I'm talking about you know natural demands stochasticity that just comes from some variations in the market that's very different than a risk linked to a major natural disaster or pandemic and so the way I will account for that in my supply chain design and in my tools um should be very very different and so I think that at this point companies are very much aware of the requirement to incorporate the risk but they don't necessarily have the right tools to employ and address each type of risk that they may face yeah to add to what Molina said I mean what we're seeing is historically companies will run scenarios for their supply chain design or tactical problems and they'll do a few sensitivities of well what if Transportation costs go up or down five percent but we're seeing obviously those sensitivities increase significantly a two to three acts increase in number of scenarios companies are running today partially due to this risk related problem so the first thing we see is just running more scenarios to look at the resiliency of your network to different changes they can be maybe their cost changes or they could be changes to constraints I have a certain Port volume that I'm expecting to move through what if that poor volume were to decrease by 50 percent you know what would my supply chain how would my supply chain react and what is the impact of that on my network a second theory to that as well as we're now able to pull into some of these models risk scores and risk metrics you know from external sources and so by pulling that in you know in some ways we can kind of put that into the objective function where we're trying to minimize certain amount of risk in our supply chain or at least report that out as far as certain nodes maybe we're flowing 95 percent of our volume through a certain node we want to decide to highlight that that is a potential risk because we were kind of single sourced or seeing our one single node kind of constrained if there was a risk event related to that node um also again based on those external risk metrics you know we can provide some risk score for our supply chain design you know based upon a supplier's risk based on different Transportation risks Etc and so we're seeing that more and more in kind of the the models that we're running and the requirements our customers are having regarding risk and resilience I think what's fascinating about this then is it kind of leads us directly into the the fourth opportunity because I I'm sensing that people are maybe collaborating more or maybe they're getting data from resources that didn't exist before that are public or that are you know able to be purchased and maybe there are new ways of analyzing a new technology so can you tell us about the fourth opportunity to adopt new technologies and business models yeah I'll start here so for what we're seeing and you're right on there Arthur I mean as far as what we're seeing is again risk is one good example we're able to maybe incorporate external data more consider that or at least you know Define that in our Solutions I would say a couple things here in play of course as you mentioned it's it's just big data right there's a lot more data we can capture and bring into our analysis the cloud infrastructure is certainly helping us there as well right with more information around the cloud we can do some interconnectivity it's easier to get data than it was in the past from different sources and different systems within a company and externally Ai and machine learning play into that as well right now we have models where we we're doing the optimization or the simulation but maybe on the front end and the back end of that we're doing machine learning and AI to kind of tease out other things in the solution to better provide results to the customer which some of that can be related to that risk and resiliency as well and I even think further we're seeing situations where that Ai and machine learning can actually look for things in our supply chain that maybe you know there I'll say cognitive blind spots maybe to the model where we don't really see that issue or we don't see that problem but machine learning or AI can kind of pick up on potential issues with our supply chain it could be risk related or it could be kind of Trends and costs and other things that we're seeing over time in their Networks so those are some examples where I think the new technologies are kind of morphing into this kind of supply chain design problem I would add one thing to that is that the digital transformation that Mike has just mentioned also enables a new types of organizational relationships between different companies and relationships that now include actors that were previously not part of our supply chain ecosystem one example of that is the use of crowdsourced resources we'd be it in transportation or warehousing and basically everything that is targeted towards an on-demand use of the resources rather than investment in assets which is a a really interesting mitigation strategy that can build higher resilience into your supply chain when we talked about the traditional approaches to the supply chain design a day would typically assume a very classical supplier by a relationship that did not reflect these new complex organizational relationships did not for example incorporate the ways in which we would share Revenue share costs and share risks among those different parties and so that's another opportunity that we see it's extending basically the way that we represent the organizational structure of the supply chains to take advantage of these new business models that have arised in the last few years so we've seen the four opportunities are to extend the scope of the supply chain design to incorporate tactical more granular information and data accounting for risk and adopting new technologies do you have any examples of any of these that you want to share from your recent work one would be a mining company that we've worked with for many years and they're doing a lot of strategic analyzes even some tactical studies on their capacity planning but recently they wanted to add CO2 kind of to their analysis and so we were able to bring in CO2 into both their production facilities they use a lot of rail as well as truck incorporate CO2 into the network and be able to provide to them as a as kind of a almost free byproduct of the model kind of that's CO2 analysis and they could run scenarios as well as they were looking at different sites at different sourcing strategies different customer kind of assignments you know what the impact would be on co2 so that was an example where kind of extending the scope to other factors was one example there I'll give another example where a medical Drug Company is evaluating their production locations around the world and in this example there's obviously some terrorists and duties but also there is some country rules around local production and how the government provides and tenders and the win rates that you will achieve so it's Molina's point about demand this was a very much a situation where depending on where the production location was the demand could shiftingly change and so we helped evaluate not only the network design from a typical traditional sense but also how would that location decision affect demand which was significant in their example and if the time cycle is speeding up as we as we work on supply chain design are these iterative processes then do they become almost a constant in the background or how would you describe like you know these sound like some pretty massive projects they multi-year multi-month do you plan on a certain periodic rate yeah so I think you know really from what we're seeing in koopa's perspective and what we're seeing in the environment is not only are the Strategic decisions happen more frequently again we've extended now into that tactical scope and we see a repeatability requirement that I would say 95 of our customers are requiring you know and we certainly agree with that right instead of doing that episodic event-based kind of process it's now how do we make this repeatable so that the data process can go from in many examples is significant 30 to 60 90 days down to hours right to refresh a model and that maybe seem like a Snick of improvement it is but it's really not that hard if we really just work through it you know one time and then we get a compounding benefit because now we can answer those strategic questions more frequently we can answer the Tactical questions in many cases now we answer a lot of additional questions that we couldn't answer before so one example is cost to serve we often get answers okay now I just need to know cost to serve can you help me with that well if we build this repeatable process we already have the models in place cost to serve as a natural byproduct we kind of get for free again right can you answer now the more tactical production planning problem yes because we can refresh the data quickly and we can provide those results and what we see in addition to that is not only are we able to solve these strategic and tactical problems frequently because we have a set of data that's validated and kind of refreshed and clean we see to your comments earlier a lot of other parts in the organization want to go and access that data and leverage just from a bi perspective and data analytics perspective which we love because now we're all working on the same page and to if I'm an organizational buy-in perspective now there's more incentive for all the Departments and functions to provide good data to the system because they want to see the results out of the systems if you will so we see this very much compounding benefit if we can get that repeatability put in place so again that's a I would almost say a must-have in this day and age so Malena do you also have some examples from the work that you're doing yes so one example is a pharmaceutical company that we are currently working with and that is directly related to this idea of extending the scope of supply chain design and having a more customer-centric approach so in the Pharma sector we have a few Industries trends that are really redefining the way that these companies are thinking about their supply chain and these are portfolio shifts towards different types of drugs that are targeting much smaller audiences but have potential much higher Revenue increase Market competition with some generic competition that could directly impact the market share for their products and basically what they are starting to realize is that in order to increase the revenue and market share the drug is only one of the components of the of the patient experience and so the way that you will actually fulfill the drug and bring it to your patient is a key element that they want to consider going forward so first project that we worked with them actually looked at different Last Mile strategies to deliver a certain drug to the patients and they were exploring various supply chain configurations but also basically the response of the consumers to you know things like home delivery versus getting your drug at a traditional Channel which would be a hospital or Pharmacy and we we built a model that was basically Incorporated at customer response with our overarching supply chain decision so that was an interesting exercise and in the second iteration of that what we realized is that in this specific space there's actually a much broader Healthcare ecosystem that we need to think about and so rather than just focusing on a company in a patient we are now incorporating additional stakeholders like healthcare authorities insurance companies etc etc which also have a say in this space and so we're basically moving towards a kind of a multi-actor model that captures those relationships that exist between those problems and as you see it's highly customized and highly specific to the operations of this company and it's also going to be derived into a series of different models according to the country where you're operating because of course the regulations around drug distribution and such will be very different the second example that I have is linked to this idea of incorporating the Tactical and the Strategic and so there we are working with a company that is a global Shipping Company we started with them by looking at their overall distribution Network so you know spanning from Asia mini to the US and as the time went by we actually realized that in the current context we needed to incorporate into that strategic model uh much more granular description of the specific events that could arise such as strikes at ports or different weather conditions that can delay shipments in certain areas and so now we're moving towards a model that basically is incorporating the Tactical scheduling and planning and Route optimization as well as more strategic decisions on network design I'm also curious what are you personally excited about like what gets you up in the morning related to these two questions like you come to work and you say you know what I'm going to help this company overcome this obstacle what is that obstacle and why does it excite you yeah so as far as you know what keeps us excited here at Koopa and me personally I mean I've been doing this now for 10 plus years at Koopa llamasoft and to your question the reason I'm still here is because I give the more and I'm excited because I think like we can make a difference and we can help companies and they can really find Value we have the tools the algorithms you know those algorithms are evolving but there's solid algorithms that we know how to use and it's really kind of taken advantage of the data that's now available the computational capabilities we have and then all that infrastructure to kind of make that a seamless process so that we can answer questions quickly four customers where before that took a long time to do additionally with Cloud infrastructure you know we now have the ability to roll out apps and other things that have kind of a user interface that's much more customized to that business function for that user but under the hood it's all all the math that we love and know right all the algorithms and stuff are running underneath the hood that we developed for them but now we're presenting it to more users in that organization to take advantage of that capability run their own scenarios within some guard rails typically but run their own scenarios get their own results and allow the modelers to not be still excited and be part of that but allow more people to take advantage of these capabilities in the future how do you incorporate designing for uncertainty and anticipating the way the discipline will evolve so that's a really good question because we are at a face where as mentioned before we do not have this one model or one framework fits everything and so we need to constantly basically reinvent the way that we are thinking about supply chain design and the first way that we would do that would be not so much about replacing the types of tools that we are using but really focusing on the organizational processes the decision making processes around supply chain design and here I think the key is really to enable organizational learning in a way that we can always adapt both our designs and our processes and when we talk about the organizational learning there are several levels at which we can characterize it so the first and most immediate one is to say well we implemented design we observe a performance of that design for example I know demand was higher capacity was exceeded something like that and then we tweak our design to to adapt to this new condition the second level is I would say is more complex it's basically reframing the problem so we've mentioned some of that extending the scope Etc and so it's basically saying I'm no longer focusing only on cost but incorporating risk incorporating value creation etc etc and then the third level I would say is even more challenging and it's about basically reflecting on our decision-making process in the organization and monitoring how that process happens and trying to improve that design process itself and that means who is involved when we are defining our objectives are we including the right people in the organization the right people outside of the organization who's responsible for monitoring the results how are enabling these feedback loops and I say that most companies currently maybe at the level one or level two and are not still at that level where they are actually reflecting on their process itself and that's one of the things that I find actually the most rewarding it's when we get people from functions in the organization in the same room and we have them come up with new problems with new ways of solving those problems and understanding the value of actually changing the way that they are currently performing their supply chain design so what stops people from knowing that they need to do that I mean I believe the white paper probably is groundbreaking in that respect people have never stood back and asked themselves like hey I need to know oh I've got to talk to people across my domains or oh I have access to this other data or oh I need to do this more periodically than I have been what are the biggest obstacles because we don't know what we don't know right if we're running an organization we've been doing it this way and yeah so I think from what we see I would say there's probably three things that you know get in the way of customers kind of moving forward the first relates to what I'll call organizational buy-in which from the leadership perspective you know we talked about earlier cross-functional kind of involvement and commitment you know I.T as well as the analytical resources you know we can say a Coe a center of excellence related to kind of supply chain design all of those pieces need to be in place and agreed upon such that from an organizational perspective we're gonna sustain this process over time and just from a Coe perspective we know today obviously with you know some of the challenges in the job market is you know even that Coe you have to have a process of training the people giving them more opportunities to learn recruitment retention all of those things are critical to keep the Coe kind of progressing and Lively and growing the second thing is I would say is that companies do not have a clear road map of the types of problems they want to solve and how they're going to grow that over time I think the Molina's point is you know they they're solving a problem but they really don't know what problem two or problem three and how those are connected and what the sequence should be and and all of those things in addition to that project road map we talked about earlier the idea that there needs to be an automated process to kind of do the data collection and the data Foundation of this whole process so they lack kind of that infrastructure to do the data collection and data Automation and so therefore every project is a challenge and so people come to them and say I need this question answered and the response is great I'll have it between six months well we know that's no longer even acceptable so if you don't have that common data infrastructure in place then you're not going to answer the questions timely and therefore the value proposition to the company is less the third thing is really that we have a sound understanding in that organizational buying of the metrics and the deliverables that we're going to be providing to the business so we know that there's an investment in resources and effort to do all this we need to be able to measure and show that to the business that we are delivering the results I mean historically I think we've been very good at the analytics side you know maybe most of the modeling team and those data analytic people are not good salesmen right so we need to help support them to make sure that hey you are delivering value to the business and we actually prove that Roi to the business so those are the things that I would say we see as some of the common obstacles to kind of really getting moving forward so what steps should companies take then to get the ball rolling so there are many steps and I think Mike has already hinted too few of them such as you know increasing data availability making sure we have automated data processing and sharing structures in order to really get that end-to-end view and transparency however and here I'm seconding Mike in what he previously said is that I really do think that the most important step is at the level of organization and so we really need to have a clear ownership of the supply chain analytics and design for example establish a dedicated team or Central of Excellence who's going to have that long-term Vision around supply chain design and also empowering that team by the top levels of leadership so we want to avoid to have that be a separate cell that has to battle with each individual structure function in the organization and we want to have a top level sponsoring of that supply chain Design Center of Excellence or at a dedicated team we see things evolving very quickly in many domains including Supply Chain management where do you think we're heading what we're seeing as far as you know what's where we're heading in the next several years is really several things we touched upon some of those throughout the discussion I mean first of course is we continue to see that scale data Big Data the scale of data the granularity of the data that we need as well as the cloud-based connected Solutions will continue to increase we've already talked about the idea that the Strategic tactical slash planning Solutions are kind of continuing to merge as far as what those problems we're trying to solve I think as Molina noted though that doesn't mean that there's one size fits all but there's a library of solutions that are kind of interconnected as far as their data but they're maybe slightly different variations to solve different problems kind of related to all that is you know the Persona of continuous process driven design right that this is a continuous process and we talked about the idea of that requires then this repeatable kind of foundation to it we talked a little bit earlier about this multi-enterprise kind of Solution that's going to kind of grow so we do think that multi-enterprise kind of Solutions will continue to be play a part in the future here risk of course we don't think that's going to go away we think risk will continue to be play a prominent role in kind of these Network designs and and how to be able to react and respond quickly to those as well as proactively planned for those things sustainability of course those kind of pieces to the puzzle will continue to I think be important and again we talked a little bit earlier as well about the AI and machine learning we see again extending the solutions to include more Ai and machine learning components to these problems whether it's kind of on data analysis and Trends or other components as well as prescriptive kind of findings and solutions that they might provide so I think Mike covered quite a broad range of things that we are expecting to happen over the next few years one thing that I would want to add is relevant to what we are observing now I would say that's the last few years really triggered a change in a way that companies are thinking about supply chain design and I think a lot of companies are starting to be aware of the different problems starting to realize the necessity to demo customer Centric to incorporate risk and we are at a stage where the problems are there and well defined but we don't necessarily have the solution and I would say that Supply chains are in a very specific place they are really now at the center of the corporate strategy and decision making there's a lot of excitement going on and I see a lot of experimentation happening you know particularly with new products and services how do we differentiate from our competitors how do we use supply chain design to do that I do however see that this experimentation is not necessarily always supported by this data-driven approach and that the level of decision making maturity is often limited and so I'm expecting that in the next few years we'll kind of see more clearly what are some of the winning strategies among those range of different things that people are trying out and basically identified kind of the winners and losers of this process and there are a real thing that having an intentional well-structured and analytics driven approach is going to be key to being in the winning side of the equation excellent so how do people get the ball rolling if I'm an operator in a company how do I get the ball rolling yeah so obviously we work with a lot of companies that are just getting started and so what we typically want to tell them to do or how we coach them through that process is pick something that's small but important to the business so you can kind of work on something that clearly is going to demonstrate value to the business and kind of show some that value as far as the effort that we do we certainly prefer something that has some repeatability like we want to get answers you know more frequently and we want to then build on top of that kind of a repeatable process so let's get in place something that not only answers questions but answers it in a repeatable way so customers can begin to see kind of how that the value of that repeatability and how it can speed a lot of the speed to answer a lot of the questions certainly there's many organizations out there you know CTL Koopa other companies that can provide some support to those companies to help them guide them along the way we certainly have experience with customers that struggle maybe a little bit more than they should an external kind of partner can help kind of speed that you know time into delivery I think overall being more efficient for everyone uh and then of course you know leverage the existing Solutions out there there's plenty of solutions out there that already can kind of solve these problems take advantage of what's out there make sure you fit it to what you need but you know find something that's the right fit for your use case and get going so Mike Elena thank you very much for being here today thank you thank you my pleasure glad to participate we really appreciate your time and super valuable to us and hopefully it'll be valuable to everyone so yeah thank you thank you yeah thank you so much all right everyone thank you for listening I hope you've enjoyed this edition of MIT supply chain Frontiers my name is Arthur growl Communications officer for the center and I invite you to visit us anytime at ctl.mit.edu or search for MIT supply chain Frontiers on your favorite listening platform until next time [Music]

2023-05-17 18:40

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