Super Bowl Highlights and Bitcoin Tops $49,000 | Bloomberg Technology
>>>> FROM THE HEART OF WHERE INNOVATION, MONEY, AND POWER COLLIDE, THIS IS BLOOMBERG TECHNOLOGY WITH CAROLINE HYDE AND ED LUDLOW. CAROLINE: ED: I ED: AM CAROLINE HYDE IN NEW YORK. I AM ED LUDLOW IN SAN FRANCISCO. CAROLINE: WE WILL BRING YOU THE FULL COVERAGE OF SUPER BOWL 58. WE HAVE YOU COVERED. ED: BITCOIN TOPS $49,000 FOR THE FIRST TIME IN A MONTH. WE LOOK AT THE UPS AND DOWNS OF
THE CRYPTO INDUSTRY AS MANY HOPE DURING A TUMULTUOUS FEW YEARS. CAROLINE: PRESIDENT BIDEN HOPES TO REACH YOUNG VOTERS DURING HIS REELECTION CAMPAIGN. WE WILL BREAK DOWN THE STRATEGY. LET GET TO THESE CRUCIAL MARKETS. WE ARE DIGESTING WHAT HAS BEEN A SERIOUS RUN UP IN THE EQUITY MARKET AND YOU SEE IT WITH THE $5,000 LEVEL AGAIN BY THE S&P 500. WE ARE ONLY UP A 10TH OF A
PERCENT AFTER WE PUSHED THROUGH THAT FOR THE FIRST TIME FRIDAY. SO WE JUST SORT OF WAIT AND WATCH AND MANEUVER OURSELVES AS WE ANTICIPATE WHAT THE FEDERAL RESERVE DOES. WE ARE LOOKING AT THE MACRO AND FED POLICY, YIELDS UP ABOUT A BASIS POINT OR SO ON THE 10 YEAR YIELD AS WE ANTICIPATE INFLATIONARY PRESSURES TOMORROW. THIS PARTICULAR RISK ASSET IS ON A TEAR AND WE ARE UP AT THE $50,000 HANDLE AGAIN AND WE WILL DIG INTO DETAILS IN A MOMENT.
>> TWO ANALYST CALLS I AM WATCHING, NVIDIA IS THE STORY NOW. BEYOND $900 A SHARE, BUT IT WAS ALSO INTERESTING OVER THE WEEKEND TO SEE HOW THEY DOWNPLAYED THAT JOURNAL REPORT. WE NEED $7 TRILLION TO ACHIEVE THIS AI CHIP INITIATIVE BUT YOU WILL SEE A $2 TRILLION NUMBER THAT SEEMS TO BE MORE THAN THE PREVIOUS CALL ON SHORT-TERM INVESTMENT NEEDED IN INFRASTRUCTURE FOR AI. THAT IS THE BIGGEST POINT BOOST ON THE NASDAQ 100 AND BARCLAYS IS CUTTING PEOPLE OR -- EQUAL RATE ON RIVIAN. THAT IS A MOVER TO THE DOWNSIDE. THEN I GIVE YOU THIS, THE SUPER BOWL POST SHOW SCORES ON THE DOORS. SOME OF THESE NAMES ARE BENEFITING. SOME ARE NOT. THE SUPER BOWL AD MAKING ITS DEBUT.
I AM NOT SAYING THERE IS A CAUSAL LINK. I JUST HAD A LOT OF FUN BETWEEN AND THE COMMERCIAL BREAK SEEING THESE ADS HERE. WE WILL DIG INTO IT LATER IN THE PROGRAM, BUT IT IS INTERESTING TO SEE IF THIS MOVES THE NEEDLE FOR THESE COMPANIES. WE WILL FIND OUT. CAROLINE: HAPPY SUPER BOWL MONDAY TO ALL WHO CELEBRATE AND ARE A LITTLE TIRED. AND A PROJECTED RECORD-BREAKING ONE AT THAT.
WE SPOKE TO THE PARAMOUNT CEO BEFORE THE GAME. >> IT HAS BEEN AN INCREDIBLE SEASON FOR THE NFL AND CBS. WE SET A HIGH WATERMARK FOR RATINGS SINCE 1998.
WE SET THE HIGH WATERMARK FOR AD SALES FOR A SUPER BOWL AND IT IS LOOKING LIKE ON SUNDAY WE WILL SET AN ALL-TIME VIEWING NUMBER CAROLINE: IT WAS A BIG WIN FOR THE KANSAS CITY CHIEFS, DEFEATING THE SAN FRANCISCO 49ERS, BECOMING THE FIRST BACK-TO-BACK SUPER BOWL CHAMPIONS IN 19 YEARS. VIEWING FIGURES NOT OUT YET, BUT IT IS FORECAST TO BE THE MOST-WATCHED SUPER BOWL IN HISTORY. ULTIMATELY ON PARAMOUNT PLUS AND CBS AND EVEN NICKELODEON, WHAT ARE WE ANTICIPATING IN TERMS OF USE? -- VIEWS? >> THERE WAS LOTS OF DRAMA, KEEPING VIEWER ATTENTION GOT REALLY THE PERFECT SCRIPT FOR THEM. IT WILL BE HUGE NUMBERS. I WOULD BE SURPRISED IF THEY DO NOT BREAK THE ALL-TIME NUMBER. WE WILL HAVE TO FACTOR IN THE STREAMING NUMBERS. THERE WERE SOME PROBLEMS AT THE OUTSET OF THE GAME, BUT OVERALL, ADD IN THE TAYLOR SWITCH DRAMA AT THE END, JUST REALLY PERFECT FOR THEM. ED:
OUR GLORIOUS LEADERS SAYING THE NICKELODEON PRODUCTION WAS OUT OF THIS WORLD. IT IS AN INTERESTING EXPERIENCE. I WATCHED THROUGH THE PARAMOUNT PLUS STREAMING APP. IT IS KIND OF LIKE GREAT FOR THE PLATFORM BUT IT IS A SHARP WINDOW. THEY HAD THE HALO SEASON TWO ADS GOING AND THE THIRD-PARTY ADS. WHAT DID YOU MAKE OF IT?
IT IS A TECHNOLOGY SPECTACLE FOR PARAMOUNT GLOBAL BUT ALSO THEIR BUSINESS. >> NICKELODEON NEEDS A WIN. THEY NEED GOOD NEWS. IT HAS BEEN A TERRIBLE TIME FOR CABLE NETWORKS AND IT IS A DIFFERENT EXPERIENCE FOR THE KIDS. I THOUGHT THE AD FOR PLUTO TV WAS ONE OF THE BEST, THE RAISING COUCH POTATOES. REALLY GOOD. VERY GOOD NIGHT ACROSS THE BOARD FOR THEM. ED: THANK YOU. YOU AND I, PARTLY BECAUSE WE HAVE BEEN ON IN RECENT MONTHS, PAID ATTENTION TO TEEMU, THE REGULATION OF THE ADS OF THE IDEA THAT YOU CAN SHOP LIKE A BILLIONAIRE ON A PLATFORM THAT IS DISCOUNTING WAS INTERESTING FOR ME. CAROLINE:
MAYBE WE HAVE BEEN SAYING THE COMPANY WRONG ALL THIS TIME BECAUSE THE WAY THE JINGLE GOES IS TEMU. IT IS INTERESTING THAT THEY KEPT ROLLING THE SAME ONE OUT AND EVERYONE IS STILL ENGAGING WITH IT. PHENOMENAL STATS. FOR ME, IT WAS MOVIES THAT DID WELL. IT WAS NON-US CARMAKERS THAT SEEMS TO BE DOING WELL AND THEY WERE ALL PRETTY FOCUSED ON BEING EMOTIONAL IN SOME WAY. I WAS ON THE EDGE OF MY SEAT. OF COURSE I WAS MORE ABOUT USHER ON HIS ROLLERSKATES. OTHER THAN THAT, THIS DEADPOOL
ONE HAD ALL MY KIDS TALKING. ED: I KNOW TAYLOR SWIFT WAS AT THE CENTER OF THE SUPER BOWL, BUT IN THE COMMERCIAL ADD CONTEXT BEYONCE WE CAN TALK ABOUT LATER. CAROLINE: MAYBE COUNTRY FOR THE WIN IN TERMS OF MUSIC. LET'S GET MORE OF A READTHROUGH ON THE REAL INSIGHTS FROM LAST NIGHT. WE HAVE THE IMMEDIATE IMPACT OF TP AT -- TV ADVERTISING. IT FELT LIKE IT WAS THE MOVIES AND AUTO ADS THAT STUCK OUT IN TERMS OF DIVING IN AND WANTING TO INTERACT WITH THEM IMMEDIATELY.
>> GREAT GAME LAST NIGHT, AS YOU SAID. WHAT NIELSEN MEASURES IS HOW MANY PEOPLE WATCH. WHAT WE ARE MEASURING IS WHAT HAPPENS NEXT. WHAT ARE THE BEHAVIORS THAT EVERY MARKETER IS TRYING TO DRIVE OF ENGAGEMENT WITH THEIR BRANDS? WHAT WE SAW IN THE TOP TWO PEST -- BEST-PERFORMING ADS WERE MOVIES NUMBER THREE WAS VOLKSWAGEN, RETURNING TO THE GAME AFTER 10 YEARS OF BEING ABSENT, SHOWING THEIR HERITAGE IN THE U.S.. THEN TEASING THEIR ALL ELECTRIC VW BUS COMING THIS YEAR. CAROLINE: ULTIMATELY, I WANT TO KNOW WHAT YOU'RE MEASURING.
WHEN YOU'RE COMING TO US WITH NUMBERS LIKE INCREASES IN TERMS OF ENGAGEMENT WHEN IT CAME TO DEADPOOL, WHAT ARE YOU SEEING? KEVIN: PEOPLE GRABBING THEIR PHONES AND OTHER DEVICES AND SEARCHING FOR IT, GOING TO YOUTUBE TO WATCH THE EXTENDED TRAILER, WHICH IS OFTEN A CALL TO ACTION, GOING TO WIKIPEDIA. THOSE ARE THE BEHAVIORS WE PICK UP AND WE ARE LOOKING AT A LIFT ABOVE THE NORMAL BASELINE. SO THESE NEW FILMS, CARS, AND PRODUCTS LIKE TEMU, THOSE ARE THE THINGS THAT WE ARE SEEING LARGE LIFT ABOVE THOSE BASELINE LEVELS. SOMETHING THAT IS MORE UBIQUITOUS YOU WILL SEE LOWER LEFT, BUT THOSE STILL ARE INTERESTING NUMBERS WHEN YOU ARE TRYING TO DRIVE PEOPLE INTO OUR PRODUCT. ED: WHAT YOU DO NOT EXPECT IS TO WAKE UP AND THINK ABOUT PROBIOTIC HEALTHY SODAS.
IT WAS SO PRESENT. I WANT TO USE THEM AS A CASE STUDY BECAUSE THEY RANKED SUPER HIGH ON THE LIST BUT THAT MUST HAVE BEEN SOME EXPENSIVE REAL ESTATE FOR THEM TO BE SO POSITIONED. WHAT DOES THE DATA TELL YOU ABOUT WHAT THEY GET OUT OF IT? HOW DO WE KNOW THAT PEOPLE FLOOD TO THE SHOPS THINKING ABOUT DRINKING HEALTHY SODA? KEVIN: WE HAD POPPI NUMBER FOUR ON OUR RANKINGS, HUGE LIFT ABOVE HIS NORMAL LEVELS OF ENGAGEMENT.
THERE AD TALKED ABOUT THE BENEFITS AND DIFFERENCES BETWEEN THEIR SODA AND ATYPICAL SUGARY SODA AND IT IS A HIGH PRICE PRODUCT. I DID NOT REALIZE UNTIL I SAW THAT AD THAT IT IS A TWO DOLLAR IT CAN SODA IF YOU ARE BUYING IT AT THE TYPICAL GROCERY STORE. FOR AN INDEPENDENT SODA COMPANY BASED IN AUSTIN, TEXAS TO DRAKE THROUGH, YOU ARE SPENDING ABOUT $7 MILLION FOR THE 32ND SPOT AND CREATE A CROSS ON TOP OF THAT. THEY DID NOT INVEST IN A CELEBRITY. THEY DID NOT NEED IT. THEY WENT WITH BOLD CLAIMS ABOUT HOW THEY ARE DIFFERENT. IT WAS AN ENGAGING SPOT AND IT PERFORMED. ED: SOMETHING NOT IN YOUR TOP 10 IS VERIZON AND BEYONCE.
YOUR DATA IS ON ONLINE ENGAGEMENT. I FIND THAT SURPRISING. WHEN YOU SAY ONLINE ENGAGEMENT, IF SOMEBODY WATCHES THIS AND GOES, BEYONCE, WHAT ARE THEY DOING? GOING STRAIGHT TO GOOGLE AND SEARCHING? OR ARE THEY ENGAGING IN ANOTHER WAY ONLINE? KEVIN: WHAT WE ARE SEEING IN THAT KIND OF ADD, AND OUR METHODOLOGY SEPARATES ENGAGEMENT WITH THE BRAND FROM ENGAGEMENT WITH THE CELEBRITY. BEYONCE IS AT THE TOP OF OUR CELEBRITY RANKINGS, BUT VERIZON, IT IS A GREAT AD, THE MOST FUN I HAVE SEEN BEYONCE HAVING IN A LONG TIME. IT HITS ON FUN THEMES. THE RISK WITH A HUGE CELEBRITY IS YOU ARE SIPHONING OFF SOME OF YOUR ENGAGEMENT WITH YOUR BRAND TO THE CELEBRITY, SO THE CHALLENGE IS ALWAYS TO WORK TOGETHER IN AN AUTHENTIC WAY TO GET THE CELEBRITY TO BE TIGHTLY ALIGNED WITH YOUR BRAND.
THIS PERFORMED WELL, ABOVE THE AVERAGE FOR OUR MEASUREMENT OF ADS IN THE SUPER BOWL, BUT COMPARING IT WITH THE T-MOBILE ADD, WITH THE CAST OF SCRUBS, THAT ONE MAY HAVE HIT THEIR BENEFITS MORE SQUARELY, SO THEY ARE A LITTLE AHEAD OF VERIZON, ACCORDING TO OUR MEASUREMENT. CAROLINE: I FOUND THE DUNKIN ONE FUNNY, BUT THAT DID NOT SEEM TO COME UP IN YOUR NUMBERS. IS THAT MISSPENT MONEY? KEVIN: IT PERFORMED WELL, IN OUR TOP 20, STILL GREAT FOR DUNKIN, WHICH IS ALMOST AN EVERYDAY, HOUSEHOLD NAME IN THIS COUNTRY. THAT WAS AN AUTHENTIC USE OF CELEBRITY AND NOSTALGIA ALL WRAPPED INTO ONE. VERY FUN ADD. TO GET PEOPLE TO BE ENGAGING
WITH DUNKIN AT ALL, THROUGH THEIR EPP OR THROUGH WEB SEARCHES, IS QUITE A FEAT. CAROLINE: I WONDER HOW MUCH INTERRUPTION THERE WAS ON THE BACK OF A T-SHIRT OR SWEATSHIRT. ED: BEYONCE, JAY-Z, AND THE RANDOM GUY NEXT TO THEM. CAROLINE: IT HAS BEEN BRILLIANT TO GET THE INSIDE TRACK. THANK YOU FOR JOINING US.
COMING UP, WE WILL GET SERIOUS AROUND THE UKRAINIAN MILITARY FORCES SAYING THAT RUSSIA IS USING STARLINK TERMINALS ON THE FRONT LINE. WE WILL TELL YOU HOW STARLINK IS RESPONDING TO THOSE CLAIMS. ED: REAL QUICK LOOK AT AMAZON, SHARES DOWN. JEFF BEZOS SOLD 12 MILLION
AMAZON SHARES LAST WEEK, NET PROCEEDS AROUND $2 BILLION. WE KNEW HE HAS A PLAN TO SELL 50 MILLION SHARES OVER THE NEXT 12 MONTHS. IT IS THE FIRST TIME HE HAS SOLD STOCKS IN 2021. IF YOU THINK BACK, HE DID 20
BILLION DOLLARS WORTH OVER THOSE TWO YEARS, SO IT IS ONE TO WATCH. THIS IS BLOOMBERG TECHNOLOGY. ED: NVIDIAED:'S CEO SAYS ADVANCES IN COMPUTING OVER THE NEXT FEW YEARS WILL SCALE BACK THE HIGH COSTS OF DEVELOPING ARTIFICIAL INTELLIGENCE. STILL, THEY EXPECT COSTS TO INCREASE IN RESPONSE TO A WALL STREET JOURNAL REPORT THAT THE OPENAI CEO IS SEEKING TO RAISE $7 TRILLION FROM INVESTORS. THEN A SHIFT TOWARD THE UNITED STATES AND OTHER WESTERN MARKETS. AN AI FIRM TELLS BLOOMBERG NEWS ITS -- IT IS PARING BACK HIS PRESENCE IN CHINA. IT HAS BEEN AT THE FOREFRONT OF
THE UNITED ARAB EMIRATES PUSH INTO AI, WITH PARTNERSHIPS INCLUDING WITH OPENAI. PLUS, ELON MUSK IS CUTTING TIES WITH DELAWARE. THE BILLIONAIRE REINCORPORATED THE BRAIN IMPLANT COMPANY NEURAL LINK TO NEVADA. HE HAS SUFFERED LEGAL SETBACKS IN DELAWARE, INCLUDING ONE OVER HIS PAY AND ANOTHER OVER HIS ACQUISITION OF TWITTER. CAROLINE:
LET'S GET IN TO OTHER NEWS RELATING TO ELON MUSK BECAUSE UKRAINE IS ACCUSING RUSSIAN MILITARY FORCES OF USING STARLINK TERMINALS ON THE FRONT LINES, SAYING IT IS BECOMING SYSTEMIC. THIS IS AS THE STARLINK SATELLITE INTERNET SERVICES ARE ALSO BEING USED BY SUDAN PARAMILITARY FORCES. ALL OF THIS ULTIMATELY QUESTIONING HOW STARLINK IS BEING USED AND WITH THE COMPANY ULTIMATELY KNOWS ABOUT IT. WHEN WE THINK OF RUSSIA AND UKRAINE IN PARTICULAR, STARLINK HAS COME BACK AND SAID, NOT TO OUR KNOWLEDGE IS IT BEING USED.
>> STARLINK DENIED THAT IS DEVICES WERE BEING USED IN RUSSIA, ALTHOUGH THE CLAIM WAS NOT NECESSARILY THAT THE DEVICES WERE BEING USED IN RUSSIA BUT IN RUSSIAN OCCUPIED UKRAINE, SO IN UKRAINE. THIS CALLS BACK TO THE EARLIER INCIDENT REPORTED WHERE MOSQUE APPARENTLY STOPPED THE SERVICE FROM BEING TURNED ON IN CRIMEA, WHICH IS -- INTERNATIONAL LAW RECOGNIZES UKRAINE AND RUSSIA ANNEXED IN 2014. SO STARLINK, DEVELOPED AS A CIVILIAN TECHNOLOGY, SOMETHING MEANT TO BE USED FOR VIDEO CALLS AND SO ON, HAS BEEN, PARTLY BECAUSE IT IS USEFUL AND THE WAY IT IS USED -- IT IS USED HAS BECOME EIGHT FACT A MILITARY TECHNOLOGY. SPACEX HAS BEEN TRYING TO CAPITALIZE ON THAT WHILE BEATING BACK CRITICISM THAT IT IS DOING SO IN ANY RESPONSIBLE WAY. ED: THE WORDING MOSQUE USED WAS TO
THE BEST OF OUR KNOWLEDGE AND ONE USER SAID, WHAT YOU MEAN THE BEST OF YOUR KNOWLEDGE? HIS RESPONSE WAS LINK DOES NOT WORK -- BY THAT HE MEANS THE TECHNOLOGY DOES NOT WORK IN THE RUSSIAN JURISDICTION. I GUESS WHAT MORE DO WE KNOW ABOUT SPACEX AND STARLINK'S ABILITY TO CONTROL THINGS IN JURISDICTIONS? THERE IS THE MAP THAT SHOWS WHERE THE PRODUCT IS OPERATIONAL. >> I DO NOT THINK THEY ARE ABLE TO CONTROL THE USE IN A GRANULAR WAY. IT IS POSSIBLE THESE DEVICES -- MUSK HAS DENIED THAT RUSSIA PURCHASED THESE DEVICES. IT IS POSSIBLE THE DEVICES WERE CAPTURED OR PURCHASED THROUGH AN INTERMEDIARY. SURE LOOK AT THESE CLAIMS AS
CLAIMS. THIS IS UKRAINIAN MILITARY REPORTING SOMETHING THEY OVERHEARD THROUGH THEIR INTELLIGENCE, SO IT IS ALL PRETTY FUZZY. IT DOES SHOW ELON MUSK HAS MADE A SHOW OF WEIGHING IN ON FOREIGN POLICY, OF EXPRESSING NOT EXACTLY PRO-RUSSIAN SENTIMENTS BUT VIEWS TOWARD RUSSIA THAT ARE MORE SYMPATHETIC THAN THE ONE OF THE UNITED STATES GOVERNMENT, AND THAT CREATES AN ADDITIONAL LAYER OF COMPLEXITY BECAUSE WHATEVER IS GOING ON YOU HAVE THIS LOUD, OPINIONATED CEO WEIGHING IN ON POLITICAL ISSUES, AND THAT CREATES COMPLICATION AS THEY ARE TRYING TO MARKET THIS TO MILITARY GROUPS AND U.S. ALLIES. CAROLINE: -- ED: COMING UP, BITCOIN IS TOPPING $49,000 FOR THE FIRST TIME IN A MONTH DESPITE A STRONG START TO THE YEAR. MANY STILL REELING FROM WHAT HAPPENED IN THE LAST TWO OR THREE YEARS. CAROLINE: AN INTERESTING ONE FOR THOSE WHO KNOW A CERTAIN BILLIONAIRE IN THE UNITED KINGDOM BECAUSE MY CLENCH, IF YOU LOOK BACK ON ENTERPRISES, IS SEEKING AS MUCH AS $4 BILLION FOLLOWING A LONDON JUDGE FINDING THAT THEY BOOSTED THE VALUE OF THE COMPANY BEFORE ITS SALE, DATING BACK TO A KEY ACQUISITION MADE BY HP AS IT FORMERLY WAS. HE WAS FOUND TO HAVE INFLATED
REVENUE ALONGSIDE HIS CFO. WE UNDERSTAND LAWYERS CALCULATED THE TOTAL LOSSES THAT THEY MUST PAY BACK. THIS IS BLOOMBERG TECHNOLOGY.
ED: BITCOIN HITTING 49,000 FOR THE FIRST TIME IN A MONTH. FOR SOME, BITCOIN AND CRYPTO ARE BACK, BUT FOR OTHERS THERE IS STILL TRAUMA FROM YEARS OF VOLATILITY OF THE TOTAL MARKET CAP HAS BEEN BOOSTED BY THE SEC APPROVAL, BUT IT ALSO MASKS THE REALITY OF WHAT THE LAST FEW YEARS HAVE BEEN LIKE. IF YOU WERE A CRYPTO INVESTOR STARTING IN 2021, YOU HAVE LIVED THROUGH THE FTX COLLAPSE AND THOUSANDS WAITING TO LEARN IF THEY COULD ACCESS THEIR FUNDS ON THE EXCHANGE. EVEN IF YOU GO TO BITCOIN, 12 THOUSAND ALTCOINS DO NOT EXIST ANYMORE OR ARE ILLIQUID. IF YOU ARE HOLDING ONTO AN INVESTMENT, YOU HAVE BEEN THROUGH IT.
BITCOIN JUMPED TO $48,000 A TOKEN, BUT THERE HAVE BEEN DAYS WHERE THE PRICE HAS SWUNG THOUSANDS OF DOLLARS AND FOR ALL THE DRAMA WE STILL ARE NOT CLEAR ON THE REAL-WORLD USE CASE. THE LATEST BOUNCE HAS NOT SETTLED THE BIGGEST WORRIES ABOUT CRYPTO. THAT WAS A MONOLOGUE ABOUT WHERE WE ACTUALLY ARE NOW WITH CRYPTO. HOW DO YOU READ IT? >> WHAT IS THE USE CASE? IT IS AN INTERESTING QUESTION BECAUSE YOU HAVE BITCOIN, THE KINGMAKER OF THE CRYPTO INDUSTRY, AND YOU HAVE SEEN THE PRICE OF BITCOIN HOP BACK TO LEVELS WE HAVE NOT SEEN SINCE DECEMBER OF 2021.
WE ARE WELL OFF THOSE HIGHS. WE HAVE REACHED ABOVE $60,000 IN THE PEAK OF WHAT WE SAW OF CRYPTO EUPHORIA, BEFORE FTX COLLAPSE, BUT WE ARE BACK HIRE AND YOU ARE SEEING THE LAUNCHES OF THESE ETF'S, PARTICULARLY FOR BLACKROCK AND FIDELITY, HAVE THE GREATEST NUMBER OF ASSETS IN BROUGHT IN EVER FOR AN ETF LAUNCH OF ANY ASSET CLASS, SO YOU ARE SEEING TRADITIONAL WALL STREET HOP IN AND HELP GIVE THAT VALUE PROPOSITION TO BITCOIN. WE ARE SEEING IT HOP BACK UP TO LEVELS WE SAW WHEN YOU INITIALLY SAW THE EXCITEMENT AROUND ECF. DOES IT REACH NEW HIGHS AGAIN? THERE IS AN ARGUMENT TO BE MADE THAT SOME OF THAT IS PRICED IN, BUT IT IS NOT JUST BITCOIN THAT IS SEEING A LOT OF LOVE LATELY.
EVEN OTHER ALTCOINS OR TOKENS OUTSIDE THE INITIAL BIG TWO -- SOLANA IS UP. THIS IS A NETWORK THAT HAD SEEN AN OUTAGE A COUPLE DAYS AGO, SO A LOT COMING BACK TO THE CRYPTO MARKETS TODAY. CAROLINE: $3.1 BILLION. THANK YOU FOR THE INSIDE TRACK
ON ALL THINGS CRYPTO. COMING UP, PRESIDENT JOE BIDEN IS JOINING TIKTOK FOR THE CAMPAIGN. THIS IS BLOOMBERG TECHNOLOGY. ED: WELCOME BACK TO BLOOMBERG TECHNOLOGY. CAROLINE:
LET'S GET A CHECK ON THESE MARKETS. WE ANTICIPATE CPI PRINT TOMORROW. THERE IS A LOT THAT DICTATES WHERE WE GO IN TERMS OF FED POLICY DRIVING OVERALL BENCHMARKS TODAY. THE NASDAQ 100 STILL POWERING
ON . ALSO LOOK AT THE S&P 500, REACHING THAT TECHNICAL LEVEL OF 5000 FRIDAY AND WE STILL MANAGE TO CLAW OUR WAY HIGHER. I'M LOOKING AT BITCOIN AS WELL, ON A TEAR. WE ARE ALMOST REACHING THE $50,000 LEVEL, SO ALL EYES ON SOME OF THESE RISK ASSETS. OWING TO THE INDIVIDUAL MOVERS, WE HAVE WHAT IS HAPPENING AROUND THE SUPER BOWL AND TEMU SEEMED TO BE A WINNER IN TERMS OF ITS AD THAT PLAYED. I AM LOOKING AT SOME RECORD
HIGHS THAT KEEP ON BEING HIT. PHENOMENAL MOVE, 36% HIGHER. THE EARNINGS ARE STILL FEEDING THIS AROUND THE AI AND THE WAY THIS COMPANY CAN BENEFIT FROM IT, SO PHENOMENAL MOVES AND ANOTHER RECORD HIGH. LOOK AT WHAT IS HAPPENING AS WELL, UP MORE THAN TWO PERCENTAGE POINTS. IT FEELS AS THOUGH THERE IS
DESIRE TO GET INTO THESE BIG TECH NAMES BUT YOU HAVE MORE ON SOCIAL MEDIA. ED: LET'S GET BACK TO THE DIGITAL CAMPAIGN TRAIL, PRESIDENT BIDEN'S ELECTION CAMPAIGN LAUNCHING A TIKTOK ACCOUNT AS THE VIDEO PLATFORM CONFRONT CONCERNS OVER ITS TIES TO CHINA. LET'S BRING IN KAILEY LEINZ, SHOWING THE VIDEO. IT IS ONE WAY TO ENGAGE WITH THE YOUNGER VOTER.
>> THE WHITE HOUSE HAS BEEN ENGAGED IN TRYING TO USE TIKTOK, NOT VIA ITS OWN ACCOUNT BUT ENGAGING WITH CONSTANT CREATORS ON THE PLATFORM BEFORE TO PUSH THEIR MESSAGES AND REACH YOUNGER INDIVIDUALS. THAT IS WHAT THE CAMPAIGN IS TRYING TO DO NOW, ENGAGE WITH YOUNGER VOTERS WHO THE PRESIDENT IS GOING TO RELY ON TO SHOW UP FOR HIM IN NOVEMBER IF HE WANTS TO WIN A SECOND TERM. THIS ACCOUNT BELONGS TO THE BIDEN CAMPAIGN.
THEY ARE TRYING TO REACH THE KEY DEMOGRAPHIC. 62% OF U.S. ADULTS BETWEEN 18 AND 29 USE TIKTOK. 33% OF ADULTS OVERALL DO, BUT
YOU CAN UNDERSTAND HOW THIS MAY SEEM IRONIC CONSIDERING THE MINISTRATION HAS VOICED CONCERNS ABOUT THE PLATFORM. BIDEN SIGNED INTO LAW LEGISLATION THAT BANS THE USE OF TIKTOK ON GOVERNMENT PHONES. UNDER THE BIDEN ADMINISTRATION, -- IF BYTEDANCE WERE NOT TO DIVEST FROM THE PLATFORM, SO YOU HAVE THOSE CONCERNS AND CAMPAIGN OFFICIALS TOLD BLOOMBERG THEY ARE TAKING PROTECTIONS TO MAKE SURE THIS ACCOUNT IS SECURE, BUT THEY SAY THEY WANT TO MEET THEM WHERE THEY ARE. CAROLINE:
WE HAVE HAD REPUBLICAN SENATOR JOSH HAWLEY SAYING, WHY ARE THEY INTERACTING ON TIKTOK AT THE MOMENT? REALLY FEELING THIS IS A CHINESE SPY APP. TO THAT PERSPECTIVE, IS THERE ANY ANTICIPATION THAT BIDEN AND HARRIS INDIVIDUALLY WOULD TAKE TO TIKTOK OR DOES THIS HAVE TO REMAIN A CAMPAIGN ACT? KAILEY: CAMPAIGN OFFICIALS HAVE TOLD BLOOMBERG THAT NO DECISION HAS BEEN MADE WHETHER VICE PRESIDENT HARRIS OR PRESIDENT BIDEN WILL HAVE THEIR OWN ACCOUNTS. THIS DOES SEEM TO BE COMING THROUGH THE CAMPAIGN. YOU HAVE ON THE REPUBLICAN TICKET CANDIDATES LIKE NIKKI HALEY STILL IN THE RACE EVEN THOUGH IT LOOKS UNLIKELY THAT SHE WILL BE COMPETING AGAINST BIDEN IN A GENERAL ELECTION, WHO HAS CALLED FOR THE BANNING OF TIKTOK BECAUSE OF CONCERNS OVER CHINA. THERE IS PRESSURE ON THE REPUBLICAN SIDE AND COULD BE POLITICAL HEADWIND IF BIDEN WERE TO PUSH FURTHER INTO THE TIKTOK REALM. YOU MENTIONED SENATOR JOSH
HAWLEY. THERE HAVE BEEN LEGISLATIVE EFFORTS TO BAN THIS PLATFORM. THEY DO SEEM TO HAVE STALLED OUT. IT IS HARD FOR THIS CONGRESS TO
GET ANYTHING OVER THE FINISH LINE AND A TIKTOK BAN WOULD BE DIFFICULT AS WELL. CAROLINE: THANK YOU FOR JOINING ACROSS THE BOARD ON TIKTOK. LET'S KEEP THIS CONVERSATION GOING ON SOCIAL MEDIA AND ITS ROLE OF GENERATIVE AI IN THE U.S. ELECTION. THE IMAGE GENERATING PLATFORM MID JOURNEY IS CONSIDERING BANNING PEOPLE FROM USING ITS SOFTWARE TO MAKE POLITICAL IMAGES COME IN PARTICULAR PICTURES OF BIDEN AND TRUMP. WE DISCUSSED ALL OF THIS WITH THE CHIEF RESEARCHER AT THE TECHNOLOGY INNOVATION INSTITUTE. WE WANT ANSWERS ULTIMATELY OVER WHAT CAN BE DONE PRACTICALLY SPEAKING AS WE THINK ABOUT BIDEN'S VOICE BEING CREATED BY DEEPFAKE.
YOU ARE SAYING THAT LARGE LANGUAGE MODEL PROVIDERS CAN PUT GUARDRAILS IN PLACE TO MINIMIZE ELECTION-RELATED CONTENT. HOW ARE YOU SEEING IT PUT INTO EFFECT? >> YES. THE ADOPTION OF AI AND HIS POTENTIAL IMPACT ARE PERTINENT, ESPECIALLY WHEN WE TALK ABOUT THE CONTEXT OF ELECTION CYCLES. AS YOU MENTIONED, THE MOST COMMON THREAT IS DEEPFAKES THROUGH VOICE, VIDEO, IMAGE TEXT.
THE AIM IS SPREADING ALSO INFORMATION OR MISLEADING INFORMATION, IDENTITY THEFT, GAINING ACCESS TO SENSITIVE INFORMATION. CHATBOTS CAN BE USED AS PRIMARY TOOLS FOR SOCIAL ENGINEERING, RANSOMWARE CAN BE CREATED USING THIS GENERATIVE AI. ON THE DEEPFAKES IN PARTICULAR, TODAY WE SEE A LOT OF TOOLS BEING DEVELOPED. THEY ARE IN THEIR INFANCY.
ONE OF THE APPROACHES ANNOUNCED A FEW DAYS AGO -- FACEBOOK AND INSTAGRAM WILL START DOING SO. IN MY OPINION, THIS COULD BE EASILY EVADED EVEN FOR IMAGES AND TEXTS OR EVEN VOICE. THE DEPLOYMENT, ESPECIALLY WHEN IT COMES TO CONTENT RELATED TO ELECTIONS, TODAY YOU CAN BASICALLY CLASSIFY THE CONTENT. WHEN IT COMES TO ELECTION-RELATED CONTENT, THIS CAN BE APPLIED BY THE MODEL HOSTING COMPANIES AND CONTENT PROVIDERS AND POLICIES CAN BE APPLIED. ANOTHER WAY TO THINK OF COUNTERMEASURES IS WE CAN GENERATE SIGNATURES AND PROFILES OF WHATEVER VOICE OR TEXT OR IMAGE COMES UP AS THE DEEPFAKE. THOSE CAN BE LOGGED INTO A DISTRIBUTED SYSTEM AND WE CAN ENABLE TRACKING FROM THE CONTENT PROVIDERS. ED: YOU HAVE OUTLINED WHERE THE
TECHNOLOGY IS AVAILABLE. WHO HAS A BETTER COMMAND OF THE TECHNOLOGY, THE THREAT ACTORS WHO INTEND TO SPREAD MALICIOUS CONTENT OR MISINFORMATION OR THE PLATFORMS WHO ARE TRYING TO WARD OFF AGAINST IT? >> TODAY, THE ONE THAT HAS THE UPPER HAND IS THE THREAT ACTOR, SO THEY USE THE LARGE LANGUAGE MODELS AND THEN CAN USE THEM IN THE CONTEXT TO GENERATE DEEPFAKES. AS I WAS SAYING THERE ARE SOME COUNTERMEASURES THAT OWNERS AND HOSTING COMPANIES CAN -- THESE MEASURES WERE COUNTERMEASURES CAN BE PUT IN PLACE TO MINIMIZE THE IMPACT AND CAPABILITIES OF THOSE BAD ACTORS. IN ADDITION TO THE STRICT
POLICIES I WAS MENTIONING, THERE ARE OTHER CYBER SECURITY THAT NEED TO BE FOLLOWED AND TODAY THOSE ARE LOOSELY ADOPTED. FOR EXAMPLE, THE ADOPTION OF MULTIFACTOR AUTHENTICATION TO ACCESS THE MODEL CAN BE APPLIED. THIS MULTIFACTOR AUTHENTICATION COULD BE A PASSWORD. IT COULD BE A PASSPHRASE.
IT COULD EVEN BE A BIOMETRIC. THIS WOULD SLOW OR PREVENT SOME OF THE THREAT ACTORS FROM THIS. DEPLOYING PRIVACY MEASURES CAN ALSO BE DONE BY THOSE LARGE LANGUAGE MODELS. DEPLOYMENT -- ESPECIALLY SAFETY SYSTEMS TO PREVENT ONLINE HARM CAN ALSO BE DEPLOYED, SO THERE ARE OTHER TRADITIONAL CYBERSECURITY PROTOCOLS THAT NEED TO BE ADOPTED FOR THE -- BY THE LARGE LANGUAGE MODEL PROVIDERS. ED: WE APPRECIATE YOUR EXPERTISE. THANK YOU.
STICKING WITH AI, ANALYSIS SAYS U.S. COMPANIES ARE DISCUSSING COST CONTROL I MADE A PUSH TO REALLOCATE FUNDS AND INVEST IN NEW TECHNOLOGIES. I THINK BACK TO THE CONVERSATION I HAD. THAT IS WHAT THEY ARE DOING, CUTTING WHERE THERE IS NO GROWTH AND REASSIGNING TO THE AI INITIATIVE. CAROLINE: THIS GOES OUTSIDE THE WORLD OF TECHNOLOGY FIRMS. THINK OF UPS
COMING OUT WITH THEIR EARNINGS, TALKING ABOUT THE NEED FOR EFFICIENCY AND HOW THEY ARE FOCUSED ON GENERATIVE AI AND WANTING TO DEPLOY MORE MONEY TOWARD THAT. THE TEAM AT MORGAN STANLEY JUST SAYING THERE IS THIS OVERLAP. YOU ARE HEARING OPERATIONAL EFFICIENCY AGAIN AND AGAIN, BUT THE SAME PEOPLE ARE TALKING ABOUT AI OPPORTUNITY AND INVESTMENT IN TECHNOLOGY AND SAY THEY ARE STARTING TO SEE THIS ONGOING NARRATIVE OF BOTH JOB LOSSES. ED: INVESTORS LOOK AT UPS AND SAY, DID IT WORK? CAROLINE: FASCINATING. YOU HAVE TO GO INTO THE
BLOOMBERG TERMINAL TO SHOW HOW THEY LOOK AT THE TRANSCRIPT MENTIONS AND WHO IS TALKING ABOUT AI. WE WILL KEEP DIVING INTO SOME PARTS OF THE TECH UNIVERSE THAT WE SHOULD LOOK AT MORE AND FOCUS ON DIVERSITY NEXT, PARTICULARLY IN VENTURE CAPITAL. THIS IS BLOOMBERG TECHNOLOGY. CAROLINE: LET'SCAROLINE: HAVE A DISCUSSION ABOUT DIVERSITY. AMAZON IS RETALIATING AGAINST THREE FEMALE EMPLOYEES AFTER THEY SUED THE COMPANY FOR PAGES FROM A NATION. THE PLAINTIFFS HAVE BEEN SAYING THIS IN NEW COURT PAPERS. THE LAWSUIT FILED IN NOVEMBER ALLEGES THE COMPANY PAYS WOMEN LESS THAN MEN FOR SIMILAR WORK AND THAT FEMALE EMPLOYEES FACE SYSTEMIC DISCRIMINATION WHEN SEEKING PROMOTIONS.
WE WANT TO BRING THIS CONVERSATION TO THE VC SPACE, WHERE WOMEN FOUNDED COMPANIES ALSO GET LESS FUNDING THAN THE AVERAGE NATIONWIDE BUT THERE ARE GLIMMERS OF HOPE. CHICAGO, THE BEST CITY FOR WOMEN FOUNDERS ACCORDING TO A NONPROFIT. EAST COAST FARED THE BEST. IT WAS CHICAGO, BOSTON, NEW YORK , AND THEN SAN FRANCISCO, L.A., SEATTLE. ARE YOU SEEING IMPROVEMENT HERE WITH THE FOUNDING OF COMPANIES WE SAW IN THE PRIOR FIVE YEARS TO THE SET OF DATA? >> WE ARE. WE HAVE FOUND WOMEN HAVE MADE SOME REALLY GREAT GAINS IN TERMS OF BEING REPRESENTED AMONG VENTURE BACKED COMPANIES THAT ARE RAISING VENTURE DOLLARS.
IN CHICAGO, MORE THAN 36% OF VENTURE BACKED COMPANIES HAD AT LEAST ONE WOMAN FOUND HER, WHICH IS THE HIGHEST RATE OF REPRESENTATION IN ANY CITY IN THIS REPORT. WHEN WE LOOK AT THE AMOUNT OF MONEY THOSE WOMEN FOUNDERS AND COMPANIES ARE RAISING, IT IS CLOSER TO 15% OF VC DOLLARS, SO THERE IS STILL QUITE A BIT OF WORK TO DO TO ADDRESS THAT FUNDING GAP. ED: WHAT ARE THE FACTORS BEHIND THE DATA? WHAT IS IT THAT MAKES CHICAGO AN ATTRACTIVE PLACE TO BE A VENTURE CAPITALIST OR FOUND A START UP? JOEY: ONE THING WORKING WELL IN CHICAGO IS THE FACT THERE ARE A NUMBER OF ORGANIZATIONS AND PROGRAMS FOCUSED ON DEPLOYING CAPITAL THEM A ESPECIALLY EARLY-STAGE CAPITAL, TO WOMEN FOUNDERS. BEING ABLE TO DEMONSTRATE TRACTION IS ESSENTIAL, SO ENSURING THOSE FOUNDERS ARE ABLE TO GET EARLY-STAGE CAPITAL EARLY IN THE STARTUP JOURNEY IS ESSENTIAL AND THERE HAS BEEN A LOT OF WORK HERE IN CHICAGO AND ELSEWHERE TO FOCUS ON THAT. CAROLINE: THERE HAS BEEN A LOT OF WORK ON DIVERSITY IN ALL ITS GUISES, FOR EXAMPLE BLACK FOUNDED BUSINESSES. THAT IS DOING BETTER.
YOU HAVE THE SECOND HIGHEST PROPORTION WITH A BLACK OR AFRICAN-AMERICAN FOUNDER, WAY OFF THE NUMBERS WE ARE SEEING FOR WOMEN. I'M INTERESTED IN THE POLITICS, THE CONTEXT OF THIS. WE ARE STARTING TO SEE A DE I PENDULUM SWING, PEOPLE SAYING YOU SHOULD NOT ALLOCATE FUNDS TO JUST A MINORITY. ARE YOU SEEING THAT IN ACTION OR STILL PROGRESS? JOEY: WE ARE SEEING PROGRESS. THERE IS A LOT OF
MISINFORMATION THAT HAS BEEN PUT OUT THERE AROUND THE VIRTUE OF DIVERSITY, EQUITY, AND INCLUSION IN BUSINESS AND VENTURE CAPITAL. WE ARE FINDING WOMEN AND PEOPLE OF COLOR WHO ARE FOUNDING COMPANIES ARE RAISING SIGNIFICANTLY LESS THAN THEIR COUNTERPARTS, SO WHAT IS REALLY IMPORTANT IS ENSURING WE ARE CONTINUING TO DEMONSTRATE WHY IT IS GOOD TO INVEST IN DIVERSITY. WHEN YOU HAVE MORE DIVERSE TEAMS, THEY ARE MORE LIKELY TO HAVE INSIGHTS INTO OTHER MARKET OPPORTUNITIES THAT CAN PRODUCE BETTER PRODUCTS AND SERVICES FOR CUSTOMERS. AND ULTIMATELY PRODUCE HIGHER
RETURNS FOR INVESTORS. WE NEED TO CONTINUE MAKING THAT CASE AND DEMONSTRATING THERE IS ALSO MONEY TO BE MADE IN ADDITION TO BEING GOOD FOR SOCIETY. ED: CHICAGO RANKS NUMBER ONE OR TWO ON YOUR MEASURES, BUT WHICH CITIES OR REGIONS ARE SHOWING THEY MOST RAPID IMPROVEMENTS? THEY MAY HAVE BEEN LOW DOWN THE LIST BUT ARE MAKING PROGRESS. JOEY: SOMETHING WE HAVE FOUND
INTERESTING IS IN BOSTON THEY DO WELL WHEN IT COMES TO THE PERCENTAGE OF DOLLARS GOING TO WOMEN FOUNDED COMPANIES, SO WE CAN LOOK TO OTHER PARTS OF THE COUNTRY TO SEE WHERE THERE ARE HIGHER CONCENTRATIONS OF UNDERREPRESENTED FOUNDERS AS WELL AS THE AMOUNT OF MONEY THEY ARE RAISING, BUT WHETHER YOU ARE LOOKING AT CHICAGO OR ANY OTHER PART OF THE COUNTRY, THERE IS A FUNDING GAP FOR WOMEN AND THAT IS SOMETHING WE NEED TO FOCUS ON INDUSTRYWIDE. ED: COMING UP, WE WILL TALK ABOUT VERIZON'S MULTIYEAR PROCESS TO PREPARE FOR THE SUPER BOWL AND HOW IT WENT ON THEIR END. THAT CONVERSATION IS COMING UP NEXT.
THIS IS BLOOMBERG TECHNOLOGY. ♪ CAROLINE: LET'S GO BACKCAROLINE:TO THE SUPER BOWL. ONE AD THAT WENT VIRAL IS BEYONCE ANNOUNCING SHE WOULD SOON BE RELEASING NEW MUSIC. IN THE AD, SHE JOKES ABOUT DOING SOMETHING THAT WOULD BREAK THE'S INTERNET, MEANING VERIZON'S 5G NETWORK, AND OF COURSE SHE CANNOT BREAK IT EVEN WITH AN AI VERSION OF HERSELF, BUT SHE DID HINT NEW MUSIC WAS GOING TO BE COMING AND THE INTERNET WENT WILD. ED: IF BEYONCE CANNOT BREAK IT, CAN ANYONE? LET'S BRING IN VERIZON'S SENIOR VICE PRESIDENT CHIEF NETWORK OFFICER AND THE SERIOUS SIDE TO THIS IS IT WENT OFF WITHOUT A HITCH. THE TEAMS COMMUNICATED WITH ONE
ANOTHER. FANS POSTED TO SOCIAL MEDIA. WHAT WERE YOU ACTUALLY DOING TO SUPPORT THAT DURING THE GAME? >> THANK YOU FOR HAVING ME. WE ARE THRILLED WITH THE PERFORMANCE OF OUR NETWORK YESTERDAY AND ALL WEEKEND LONG. I WAS THERE ROOTING THE TEAM ON BEHIND THE SCENES, JUST SUPPORTING ANY WAY I COULD. WE TAKE THIS VERY SERIOUSLY. WE HAVE A DEEP PARTNERSHIP WITH THE NFL AND OUR CUSTOMERS EXPECT A LOT OUT OF OUR NETWORK, THE MOST RELIABLE AND CONSISTENT NETWORK, SO WE HAVE SPENT YEARS PLANNING THIS DEPLOYMENT. WE HAD, FOR THE FIRST TIME EVER, OUR ENTIRE SPECTRUM DEPLOYED, TRIPLE THE CAPACITY THEY WOULD HAVE EXPERIENCED LAST YEAR AT THE SUPER BOWL IN PHOENIX.
AS ALWAYS, IT IS MILLIMETER WAVE'S TIME TO SHINE SO CUSTOMERS COULD DO PRETTY MUCH ANYTHING THEY WANTED TO DO ON OUR NETWORK. THE NETWORK PERFORMS JUST PHENOMENALLY. CAROLINE: TAKE US BEHIND THE SCENES TO YOU COACHING YOUR TEAM. WAS THERE ANY MOMENT WHERE YOUR
HEART WENT IN YOUR MOUTH OR WAS IT REALLY COOL HEADS PREVAILED THROUGHOUT? LYNN: COOL HAS PREVAILED. I WAS NOT WORRIED. YOU HAVE TO UNDERSTAND PRIDE THIS TEAM TAKES IN DESIGNING THE NETWORK AND OPERATING IT.
WE HAD A TEAM OF 65 ENGINEERS IN OUR NETWORK COMMAND CENTER MONITORING EVERY SLIVER OF THAT STADIUM. WHAT IS PERFORMANCE LIKE FOR THIS GROUP OF 30 CUSTOMERS IN THIS SECTION OR 50 CUSTOMERS? WE HAVE MORE THAN 20 OF OUR TASK FORCE ENGINEERS WALKING IN AND AROUND THE STADIUM THROUGHOUT THE DAY, TESTING COMMIT TO MAKE SURE THE NETWORK WE DESIGN WAS PERFORMING AS WE EXPECTED. MY JOB IS TO GET OUT OF THE WAY AND LET THEM DO WHAT THEY DO. THEY ARE EXPERTS AT WHAT THEY DO , THE UNSUNG HEROES OF THE NETWORK. THE TECHNOLOGY IS TREMENDOUS
BUT THAT TEAM OF ENGINEERS BRING IT TO LIFE. ED: LET'S LOOK AT THIS FROM A NETWORK PERSPECTIVE. BEYONCE TRIED TO BREAK THE INTERNET, BUT WHAT KIND OF WORKLOAD DOES THE NETWORK GO UNDER RELATIVE TO ANY NORMAL DAY? WHAT IS IT YOU HAD TO BRACE FOR? ? LYNN: CUSTOMERS ARE TELLING US THEY NEED TO BE CONNECTED ALL THE TIME.
ESPECIALLY AT AN EVENT LIKE THE SUPER BOWL YESTERDAY. THAT NEED FOR HYPER CONNECTIVITY, TO SHARE THEIR EXPERIENCE, WE PUSHED MORE THAN 52 TERABYTES OF DATA IN AND AROUND THE STADIUM ON GAME DAY, UP 9.5 PERCENT YEAR-OVER-YEAR AS WE DEPLOY CAPACITY. CONSUMERS ARE USING MORE AND MORE OF IT, SO THEY ARE TELLING US WHAT THEY WANT TO DO. GONE ARE THE DAYS WERE A SIMPLE TEXT GOOD ENOUGH. PEOPLE WANT TO FACE TIME AND BE ABLE TO SHARE WITH FRIENDS AND FAMILY. THEY WANT TO LIVESTREAM. HOWEVER THEY WANT TO CONNECT,
WE ARE THERE TO SUPPORT THEM TO DO THAT. CAROLINE: THANK YOU FOR TAKING US BEHIND THE SCENES. VERIZON SENIOR VICE PRESIDENT LYNN COX, GREAT TO CATCH UP WITH YOU THE DAY AFTER THE BIG GAME. IT WAS A BIG GAME. I WISH I COULD WELL MORE ON USHER AND PEOPLE TAKING TO ROLLERSKATES. ED: A LITTLE MORE SOMBER HERE ON THE WEST COAST, BUT GREAT CONVERSATIONS ABOUT SUPER BOWL 58 ON THE PODCAST AND WE ARE POSTING TO ALL OUR BLOOMBERG PLATFORMS. THIS IS BLOOMBERG
TECHNOLOGY.
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