[Music] [Music] [Applause] please take your seats our program will begin momentarily [Music] I'm all the [Music] a [Music] light it up light it [Music] up it up light it [Music] up we got to light it [Music] up please welcome vice president of communications at qualcom Claire connley good good morning everyone I am CLA Conley and I run the communications team at corcom and I would like to welcome you all those here on Maui and those joining online to day two of Snapdragon Summit yesterday you heard how we're proliferating the Snapdragon brand across passion points one in particular being Sports you got vision from Cristiano and maybe a little bit more and the team delivered the latest that we're delivering in Mobile PCS and spatial Computing and of course we launched Snapdragon 8 Elite the first mobile platform to feature qualcomm's Next Generation Orion CPU making it the most powerful and world's fastest s so today you'll be hearing all about Automotive it's the first time we've dedicated an entire day to Auto the intelligence that Snapdragon can enable within our cars is truly incredible and we have a lot to show you there's also a very special guest joining us later today who is part of the racing world so stay tuned so without further Ado I wish you all a fantastic day and before we welcome Nicole deal who runs our automotive and iot businesses let's take a look at the incredible experiences that Snapdragon has been bringing to Automotive [Music] let's go for a drive welcome to mindblowing reality bending Jaws hitting the floorboard NextGen automotive tech powered by Snapdragon for years now we've been driving change by changing driving ushering in a new era of Automotive intelligence with incar experiences that are redefined what it means to get behind the wheel for a more personalized welcome Michael more entertaining more immersive Journey this is you hitting the road in a car that thinks a car that reacts to your needs and plans for the road ahead in real time it's high octane AI that allows everyone to drive watch work listen and appreciate the ride like never before technology this amazing will take you places you never thought possible on the platform that puts the AI in automotive intelligence that's not slow yeah everybody's good [Music] morning are we ready for automotive are we ready for automotive thank you very much folks thank you Claire and hello everyone this is such an exciting time for the Auto industry as Claire mentioned this is the first time that Automotive is being featured at Snapdragon Summit and we are honored to be part of uh this event it is a privilege for me to be here and I'm looking forward to filling you in on so much that's been going on in our business as you will soon realize we have been very busy today we'll give you a glimpse into the future of the car a vision that we share with the entire ecosystem but especially today with a tremendous lineup of customers and partners some of them are here today and they will offer to you their unique insight into the automotive experiences that they are creating all powered by Snapdragon let's get started we are all experiencing the transformation of the car it is more connected than ever the car is connected to the the internet to wireless networks to the cloud in the past basic connectivity was used to make emergency calls if your car broke down but now with high-speed connectivity your electric vehicle can find charging stations order deliveries and receive over thee updates to keep features Fresh The Experience inside the car is far more immersive today we moved from MFM radios CDs and Satellite XM to full streaming music catalogs videos movies and more from basic navigation to 3D maps that can anticipate where you're headed and guide you towards the best route safely while you keep your hands on the wheel and your eyes on the road the modern car is is designed to be safer a zero Collision mindset from emergency breaking and Lane keeping to automated parking and now moving towards fully automated driving assisted Lane changes Hands-On traffic jam assist systems and address to address automated Mobility ccom is proud to have been part of this transformational journey for over the last two decades first connecting the car then making the in Cabin experience more immersive all the while designing for safety with a growing number of assisted and automated driving functions that continue to learn and improve over time as you all know ccom is an integral part of the smartphone ecosystem by the way how was yesterday's keynote the automotive world is very different and this is the transition that we've been making as a company the typical life cycle of a car is 10 plus years each type of vehicle is unique the purpose of vehicle varies a daily driver is different from a work truck a Transit van a convertible or an SUV and each has to be relevant to the specific Persona is designed for throughout its life cycle the connected car is also part of the technology ecosystem meaning there is a wide variety of applications and services available to create these highly personalized types of experiences diverse user needs make architecting platforms for the modern vehicle very exciting challenge ensuring that automakers have the latest consumer Tech to design these experiences is critical while ensuring that the product the technology the software the architecture is designed for safety High reliability and the highest standards of quality the car is now more than just a mode of transportation it is a becoming a seamless extension of our digital lives it is a mobile living space a space that is customizable on the Fly making your family weekend road trips more fun for everyone whether it's playing movies watching a game shopping or making dinner reservations we all want a comfortable productive entertaining but also safe experience so what have we done as we set out to build the modern car the digital living space on Wheels let's forsake a look look at the cockpit or in Cabin experience the automotive industry is moving from Advanced cockpit features to more intelligent more immersive experiences that offer something for everyone experiences that can be scaled across different types of vehicles to meet the expectations of a wide variety of consumers delivering premium audio visual capabilities across multiple displays requires automakers to integrate complex experience creating contextual relevance requires significant on device processing resources and with AI this is where the magic starts but we'll come back to this in a little bit the modern car is equipped with multiple sensors including cameras Radars and Lars to detect everything that's happening around it processing the massive amounts of data coming in through these sensors in applying context creates a tremendous opportunity to map the real world to the digital world it provides actionable information that can be used to inform a variety of applications such as 3D mapping for premium navigation or safety alerts modeling the vehicle's environment in real time is a feet in of itself this requires serious Edge intelligence AI will map Point cloud data in real time to create an environmental model for the car for example before executing a lane change the car needs to know the distance to the car in front of it how fast it's going it has to make similar predictions about every other actor on the road their intent and predict their independent future future trajectory you almost have to be able to predict the future the vehicle must then decide how to plan its course of action to make these predictions and plan its route the vehicle fuses data from cameras Radars live s and location services so your car can detect your environment and create a model of the world for where you manage hazards avoid them know where the safe spaces are and overlay them with rules learning decision making and actuation this is how the car operates autonomously the modern car is built on a digital experience and features are most advanced chipset Technologies products software and services this open and scalable Cloud connected platform gives automakers the technology building blocks to bring the unique vision of the modern automobile to life it turns the car into a canvas that automakers use to extend their brand and the relationship with the consumer the Snapdragon digital chassis allows automakers to create high highly differentiated consumer experiences across every vehicle tier bringing them to Market and upgrading them as needed or as consumers demand in other words we continue to anticipate and meet consumer needs the digital chass includes our Snapdragon Automotive connectivity portfolio the cockpit portfolio ride and car to Cloud platforms and the Snapdragon digital chassis is AI ready designed for safety with head room for growth allowing cars to evolve and keep up with technology Trends over their lifespan this concept has really taken off and we've seen a lot of success with this approach let's go to a quick video try to see something in my Lane not see me coming the car is a Computing platform you have your phone you have your laptop but now you also have the car wait till you get a load of the next this is basically going to be like smartphones on wheels that is the future I do it I news I need my so ahead of my time I'm always headines yeah you your [Music] hands Snapdragon digital chass making it an open platform that is really resonating with the ecosystem bringing all of the different pieces of the puzzle together through the Snapdragon engine helped solve a lot of these problems I would be hard pressed to tell you a car company we're not working with here I I Got a Brand New Bag of Tricks Under My Sleeve I am a high commodity probably why I don't freeze back to business I'm getting and winning I'm on a streak oops I think I did it again don't mind me you have taken safety but also infotainment and put them on a single chip it enable a car maker to bring those Advanced Technologies the consumer want in every model doing something next level I'm incredible I always got it going up like when the movie credit roll I'm doing it better than they got to put me on a pedestal I'm ready I just really want to know are you ready for this we are very proud to have been able to be part of this journey in building the digital chassis I can tell you every customer that we talk to all over the world the understanding of what we are building and how relevant we are for their platforms is just is just unbelievable so we've been a leading technology provider of telematics and wireless connectivity solutions for a number of years for over two decades we built a leadership position in advanced Co Solutions including the digital cluster and infotainment we power most digital clusters and infotainment systems today and over the last 5 years we've driven a tremendous amount of innovation in endtoend advanced driving assistance systems across safety Concepts Vision perception Drive policy and automated driving s so platforms today hundreds of millions of cars across the globe are powered by the Snapdragon digital chassis Snapdragon is truly redefining the modern automobile our relationships have allowed us to anticipate industry Trends build technology platforms that meet our customers needs and therefore consumer needs working closely with automakers has given us this very unique insight as more and more complex technology is integrated into the vehicle cars are moving towards more centralized computer architecture centralized Computing means more efficient development with fewer chipsets and more integration it also means cars will be increasingly defined through software the beauty of software defined Vehicles is that the design keeps getting updated continuously over the life of the vehicle applications can be deployed in the cloud and deployed at the edge AI is bringing pervasively intelligent experience into the cabin to show what's possible when you put the consumer at the center of the software defined vehicle I would like to play a video from my good friend Magnus osberg Chief software officer for Mercedes-Benz hello everyone my name is Magnus urg I'm the chief software officer here at mercedesbenz we are delighted to bring the most desirable cars to the streets and this is why we built our own operating system mbos it's a new digital foundation for mercedesbenz mbos was first showcased on the concept CLA Class A close to production Insight in the upcoming family of vehicles that stands as a Gateway for the Brand This proprietary shipped to Cloud architecture represents a completely new approach for us it connects all domains in the car with our Mercedes-Benz intelligent cloud it is the brain inside the vehicle and it will be Central to every future product starting with the forthcoming series of the new Mercedes-Benz CLA set to launch next year MBs is designed and developed inhouse to retain full control of the customer relationship to ensure data privacy and to Leverage The Unique integration of all these four different functions we have in the car it allows Mercedes to partner also with Innovation leaders this collaboration with the partners gives all the customer embedded features that they wish for so the best-in-class service content and functions MBS will offer a new level of personalization and this is an example in the new MBS virtual assistance the core of MBs is decoupling Hardware from software to make the process of delivering new features faster and more adaptable this facilitates a constant flow of information into the vehicle and out of the vehicle resulting in a better customer experience one fundamental principle is that we no longer buy hardware and software as a single unit but we separate them and this approach helped us to introduce new features quickly so with keeping control of the architecture it gives us the freedom to mix and match and to innovate uh for our customers and of course we don't develop everything ourselves we standardize the hardware and the software components and build on industry standards where we either purchase software or components or we use for example open source Solutions we integrate that together and this gives a customer experience that is software driven and it's seamless just like they are used to in their digital ecosystem today we have very high standards to build this and we want to build this as quickly as fastly as possible so we give ourselves of course the highest standard when we develop these different features so that the customers not only have access to all the domains but that they are also leveraging the safety and comfort that our Mercedes-Benz customers are used to so this strategic approach allows us to deliver differentiated product experiences which we believe is superior our focus on this architecture and the aspect that the customer interacts with the system in different ways we then have control over the user interface so in our new Mercedes-Benz E-class we have launched already our third generation of mbux infotainment system and this runs on a Snapdragon digital chassis so we already give our customers a small taste of what MBS will deliver because with MX3 which we have launched we integrate five components that previously was set aside in different parts of the car into a single computer the Snapdragon digital chassis so by the power of the CPU that massively increased by 72% and the GPU performance that increased by 91% per this includes not only a fast and more reliable but more efficient way of delivering a system and that will also then go into MBS next year MBS elevates the infotainment experience and it integrates the best-in-class regional content from music to video gaming and productivity so one of the advantages of MBs is that we can embed the new features quickly this is exactly why we have done this with the Snapdragon digital chassis it will give us the power of our next Generation digital cockpit helping us to deliver a premium in vehicle experience the Snapdragon digital chassis enables an open scalable and upgradeable platform for new vehicles it doubles in compute power ensures a smoother incar experience and more stable data transmission this will help us to deliver a more personalized intuitive and safer driving experience to our customers MBS will turn every mercedesbenz into a mobile office and an entertainment center it will provide entertainment apps like apple Amazon music Spotify ride View and YouTube and also productivity based apps like Zoom Microsoft teams bookings.com our team constantly delivering new apps and watching for new customer demands so in our new E-class we already have precured our mbos on the road so please have a look at this video [Music] [Applause] [Music] W wo [Applause] how can you not love your job after working with people like Magnus you know this may not be a detail that many know but Mercedes is a 100 plus year old company we learn so much as a company whose roots are set in consumer technology and as we've made our journey towards Automotive we learn so much for companies like Mercedes in terms of what does it take to go build worldclass products that have to provide the types of experiences that you saw but also be relevant to what it means to be deployed inside a car and that learning has just been phenomenal for qu thank you Magnus Magnus is one of the world's eminent software Visionaries he's been in this business for a long time and we are privileged to be working with Mercedes-Benz who's at the Forefront of uh Technology Innovation it's inspiring to us how they are pushing the boundaries with Snapdragon technology and now the moment that I I've been waiting for for a very long time and why we are here today I'm very happy to share with you the latest innovation in evolution of the Snapdragon digital chassis the Snapdragon cockpit Elite and the Snapdragon ride Elite let's watch a quick video to show you the power of this new platform [Applause] [Music] [Applause] [Music] [Applause] no unable St us [Music] ain't nobody holding us [Applause] down we're unstable [Applause] [Music] there is no parking nearby you can unload here and I will park the car [Music] [Music] [Music] unable [Applause] un thank you the elite tier is our most powerful efficient and intelligent Snapdragon platform yet powered by the Orion CPU customized for automotive the Orion CPU delivers up to three times the processing power over previous generations Oran has an adaptable architecture specifically designed for automotive applications it creates the flexibility to power Advanced cockpit capabilities or automated driving capabilities or both on the same s so on the same s so think about that and I'm super excited that Mercedes-Benz has selected the elite tier for their next Generation [Applause] platform let's talk about how we are reimagining the cockpit with AI experiences the Snapdragon cockpit Elite offers groundbreaking performance customized for automotive the improved adreno GPU is designed for three times the rendering performance of its predecessor it can power 16 high resolution displays concurrently including the cluster infotainment screens passenger screens digital mirrors and more our latest GPU turns the car into a media center on Wheels with photorealistic uis like you saw from twins from Tim Sweeny as he was demonstrating the Unreal Engine powering navigation 3D augmented reality gaming and much more our camera pipeline provides a 360° view of the environment around the vehicle as well as the interior view of the cabin providing tremendous visual context for AI applications with AI enabled Snapdragon zonal audio each occupant can enjoy their own unique immersive listening experience the driver can tune into relaxing music and navigation as the passenger is on a conference call the elite tier brings unmatched AI into the cockpit our latest npu delivers up to 12 times the AI performance of previous generations you you can now run multiple small and large models at the edge with privacy speed and contextual awareness using input from multiple modalities the npu processes the users current state multimodal input historical data and other behaviors for the AI agent to build a local Knowledge Graph that allows it to anticipate user needs and serve a customized experience the Snapdragon cockpit Elite is designed for an AI first experience for for example when an AI assistant reminds one child about homework while the other is alerted that their friend is online and offers to invite them to join the game using AI at the edge delivers a high quality experience there's no latency and the user data stays private the assistant is highly responsive and feels real one thing that we have learned with Automotive is to balance AI processing that has to happen at the edge using local models with private data and going to the cloud to augment results or search for real-time information this is a very important distinction that automakers make in terms of managing privacy cost and latency moving to the Snapdragon ride Elite this platform brings increased intelligence and safety into your vehicles the ride Elite supports several multimodal sensors concurrently which allows for AI based endtoend Sensor Fusion the platform generates a highly accurate and reliable 360° View for the outside of the car it runs AI algorithms like large end to-end Transformer networks that process data to make real-time decisions for L3 and L4 automated driving capabilities as was shown in the video the vehicle was engaged in handsfree mode it made a real-time decision to slow down and avoid a collision with another vehicle that was running a red light inside the cabin multimodal sensors offer a holistic view algorithms can detect if the driver is distracted or make sure no children or pets are accidentally left behind a cloud platform can be used to create a digital twin for shorten development life cycles for bringing new features to the market faster and in a flex architecture automated driving can coexist with infotainment through on device virtual machines this gives automakers a lot of reuse and flexibility when scaling in this example as the driver anticipates a Slowdown and rerouting of traffic around you you potentially find other parts the context of where AI makes you accessible to and that is what automated driving is capable of running directly on the car this technology leverages multimodal information combined with AI decision making to keep you moving on the road now imagine a scene that is as rich as what you see in front of you the car sees layers of detail through its sensors that translate the real world into human and machine consumable contexts concurrently while the driver assistance features focus on mapping the world for safety hazards and the function of driving the same sensors can also identify the world in the context of the user's Journey everything that the car perceives in its environment and in the cabin combined with the passengers digital journey is used to improve the overall experience in the scene you will see pedestrians you will see scooters you will see restaurants the AI that is running in the elite processors allows you to be able to segment depending upon what you're looking for provide you a tremendous amount of capability in terms of segmenting classifying applying the right local models going to the cloud getting the the right information this is what we call compound Ai and the Next Generation cars are being designed with sensors that have the ability to be able to do these multitude of tasks through the same pipeline this is why it is so important to design a platform that can predict where the market is going to go where technology is going to go and that is what we have built in the elite platform let's look at the consumer use case the AI assistant plans your day for you it buys tickets for your activity it makes reservations for lunch it knows where it can drop you off and even find a parking spot for you and it keeps you aware of your surroundings within alert for a pedestrian nearby and the elite platform continues to learn with each experience the experience continues to improve I would now like to introduce my dear friend from Le Auto jumin Vu whose Innovation customer focus and leading experience in creating Smart Living Spaces is second to none lead AO has been leading the way on using AI to create a more personalized experience I'm so pleased to announce that they have chosen the elite platform for their vehicles [Applause] [Music] J good morning everyone this ISU from Leo I'm great to be here Le Alo founded in 2015 and uh always from day one we have our mission create a mobile home create happiness normally we would like to introduce ourself by three key words first one is Market we Define the whole vehicle as an entire holistic space for all the family users from that concept we defined our products and service to fulfill their needs the second word is about electrifications from our point of view we confirm there are two approaches one is I which means the range extension solution the other h hpcb means it's a technology can provide you 500 Kil range with only 12 minute charging the last but not least is definitely AI especially for smart space and autonomous driving which should put a lot of effort and resources on last month September we our monthly delivery volume just exceeded 53k units which playing us in a very leading position for China n Market particularly in the price range above 30k US dollar last week we just hit another 1 million total delivery milestone with only 58 [Applause] months as you can see here we create the record among all luxury brand in China so let's have a video to let you know more about Leo and our Technologies [Music] [Music] he [Music] foree spee [Music] spee for [Music] [Music] spee [Music] [Applause] yes as you already seen there's spec specific AI powered product which is called yes it's an AI assistant to all family users and it's very handy and very fun for example when I driving I just tell to open this and open that with that simple gesture is done my kids sit in behind he he can see a screen there is a Pink Piggy he don't talk to me he talked to and mentioned I just want to see the Caron with Pink Piggy he even don't know to to know the name of the but Lan understand what he mean also you know the kids always have millions of why question especially when you're driving right but he can talk to because almost know everything and you can chat with him like a teacher so what a great Problem Solver then how do we achieve so let's see this is architecture based on Min gbt thanks to the technology of AI and Min gbt own the capability of perception comprehension and expression as you can see we launched mind gbt in 20 23 this is the first industry inous self-developed large Cog cognition model in the Auto industry he plays a role as a brain he can understand users meaning and also precisely and break down all the tasks also it can with the network memory he can memorize a users preference with based on the dialogue history meanwhile there is a twool function then you can enable all kind of applications in the vest ecosystem then provide them to serve our user directly yes we definitely built mind gbt from scratch but nowaday we have already developed six versions of my gbt the data sizing is about two 62.2 TB it's Auto performs among all Auto industry and he also have secure the top owner of cmml and cever assessment we do put a lot of efforts and resources on self-development but also we firmly collaborate with the most advantaged technology company in the world without the support from our great partnership corom we can not not make it happen today our collaboration with coom start from our first products Lee one and nowadays we have three generations each generation is based on the Snapdragon digital chassis and extremely bring all the power and energy to our users in the future we will formerly exploring in the intelligence field but and also we were firmly collaborate with ccom on the Next Generation which is called Snap Dragon Elite with the power of AI and we will make our mission create a mobile home create happiness come true L vehicle intelligence grows with the AI together thank you let's let's get a couple of pictures great thank you thank you thank you very much I think you saw Mr wo describe what the products that we are building can actually do we are so privileged we are so honored to be uh Partners to someone like Le Oro whose creativity and Imagination is redefining what the car looks like this is the definition of the Smart Living Space and it's a combination of your life the comfort that you need to be able to have in a living space surrounded by technology and AI is part and parcel of everything that these platforms are about so it's really a fantastic representation of how technology and the changing of Living Spaces work together bringing these AI experiences in a vehicle is no small task and the use cases are infinite that's why we put so much of AI performance into the snap dragon Elite platform to make sure that automakers have the Headroom and tools to take advantage of new breakthroughs in technology bringing the AI into the car requires several tools the first of these is the Qualcomm AI Hub which helps automakers find the right AI models for processing large amounts of vehicle sensing data and deciding which models can be run in parallel with the AI Hub developers can choose from a wide selection of pre-optimized AI models for our Automotive platforms or they can bring their own and they can optimize them they can also bring their own data to train these mod models the coroma stack is a suite of tools that helps you take advantage of the heterogeneous technology IP across CPU GPU and npu to drive the most optimized performance having the ability to orchestrate all sources of Rich data will also be essential for creating AI driven experiences with real-time models running on device and less time critical models executing in the cloud diverse apis need to be easily accessible to Applications this is where the AI orchestrator comes in the orchestrator harmonizes all AI functionalities to provide rich and meaningful interactions and experiences as vehicle architectures continue to evolve and become more centralized software defined and connected to the cloud the car and the user experience are inseparable this is the modern digital car completely defined think about where we' have come from in a very short period of time this shift is redefining the future of Automotive development with this approach applications can be deployed in the cloud applications can be developed in the cloud and deployed in the edge this gives automakers unprecedented flexibility and enables ongoing Innovation it empowers them to introduce new features functionalities and services into the carves Cloud native development is much more streamlined all without the need to have continuous access to physical Hardware automakers can see that Hardware software code design has become essential to the Future development of the Next Generation car our Snapdragon digital chassis solution comes with a cloud-based development platform or virtual workbench it is a blueprint for an end to-end approach for iterative software development unified software Frameworks that promote reuse across multiple the and across Generations strategic Partnerships will be instrumental for driving the automotive industry towards this vision and no one can do this alone today I'm very excited to announce a strategic collaboration with Google for the cockpit we've partnered with them for almost a decade just in automotive it has been a fantastic partnership and we see the world very similarly today we are announcing a solution for automakers to enable gen powered cockpits this will be powered by the Snapdragon digital chassis our software enablers the qualcom AI Hub and our car to cloud services platform are integrated with Android automotive OS Google extensive voice assistant in maps capabilities gen enablers and Google cloud with this partnership Google and ccom will accelerate the adoption of gen powered cockpits across the Auto industry I'm very thankful to the Google Automotive team for years of collaboration and I'm delighted to welcome Gretchen fkin from Google she's here to tell you more about what we are building together Gretchen hi everyone it's great to be here hi it's great to be here I'm Gretchen and I look after our and Automotive Partnerships at Google as Nicole said the industry is in a new era to realize the incredible promise of AI and the future of softwar defined Vehicles partnership is required at Google We Believe deeply in the power of platforms and ecosystems to fuel collaboration Innovation and progress at scale that's why we're partnering with Qualcomm to create scalable solutions for Innovation across the industry Android automotive OS and Snapdragon digital chassis are leading Platforms in the automotive industry today we're excited to leverage these complimentary Technologies together with Google Cloud to deliver a standardized vehicle software platform that extends Beyond infotainment for the industry to build on the full stock compute platform will leverage the latest AI models running at the edge and in the cloud with this joint platform car manufacturers can drisk their new programs accelerate time to Market and more efficiently develop and deploy Next Generation connected services and AI capabilities in the car from the hardware to the operating system to the cloud this unlocks potential for a truly personalized Driving Experience imagine getting into your car on a Tuesday morning and it automatically sets the navigation to your workout class and cues up your favorite playlist later on a long drive it notices you're getting drowsy and proactively suggests pulling over for a coffee at a nearby cafe along your journey your car can tell you about an interesting Landmark that you didn't have time to stop at what that very important looking sign said after you've already passed it and even the name of that restaurant that you drove by earlier combining Voice assistance immersive map experiences vehicle sensors and realtime updates with the power of generative AI this platform will enable cars to proactively anticipate driver needs we're excited about the future this software softwar defined vehicle platform will unlock unlock for the the automotive ecosystem especially combined with developments in AI this shift is about more than just technology it's about openness collaboration and shared progress by working together we can unlock safer and more seamless driving experiences for all [Applause] thank you so much thank you thank you thank you so much Gretchen for joining us and a big thanks to Patrick Brady who could not be here but I know that he wished that he was here and so I'm super excited about the partnership that we've had uh this this partnership frankly has really been seen by so many different automakers as two companies that have been on the journey together supporting automakers making such a fantastic I difference to being able to realize everything that that you've seen today so as you've seen today building the modern vehicle is a very complex Endeavor takes a lot of strategic collaborations we are so proud to work with such a strong Global ecosystem to develop solutions that help accelerate technology adoption across the entire industry a huge thanks to our customers and our partners and last but not least the ccom automotive team we will not be here without [Applause] you thank you thank you to everyone for joining me today here in person watching online around the globe it was a pleasure to share with you the all new Snapdragon cockpit Elite and the Snapdragon ride Elite platforms an integral part of the Snapdragon digital chassis these platforms will give automakers the performance the efficiency and the intelligence to transform everything we know about the car from development to the drive itself now please stay tuned in just a few moments to join me for a far side chat with the one and only Don Maguire stay out here you got to stay you're part of the fireside chat uh thanks ni cool so um we have something special for you all if it hasn't already gotten out yet um uh we're going to show you we're going to toss a video but we're going to do a little fireside chat it should be super interesting hope you all enjoy it so with that let's do a little intro video [Music] [Applause] please welcome Toto [Applause] wol cool Toto so please welcome Toto wolf thank you so much for being here I love it Hawai fantastic right um okay so I have a little few questions for Toto and nicool um so hopefully you'll learn a little bit more about uh how you see the world of F1 in automotive and Technology um and AI so ready to get started let's do it so first question I'm going to toss to you uh Toto it's kind of a general question about technology and how technology sort of assists your team in race ation um and really has an impact on the sport in general well good morning everyone first of all how many of you would say you follow Formula One and [Applause] your so I would say half the room so I need to I need to see how specific detailed I go into my uh with my answers so why I'm so excited about our relationship and we talked about it yesterday is that our business are actually quite similar because we into science and uh and good engineering you happen to to do semiconductors and chips we're doing race cars uh but at the end it all comes down to to data to speed and to science because we are so massively um how can I say Innovative we are Hightech business and Formula 1 has always been at the Pinnacle of motor racing and at the Pinnacle of innovation and when you look at the developments that have come out of Formula 1 is things that are in road cars today that are completely normal Power assisted steering ABS traction control control some of the carbon U materials for safety so we are pushing those boundaries with two prototypes and it's all a scientific project we employ about in the team 2 and a half thousand people for two cars um 80% engineering and that shows you how how much alignment we actually have as engineering companies yeah for sure um and speaking of technology and nicool what why don't you give us or the crowd an example of of something that started in F1 and then actually got ported over into the consumer and Commercial Vehicle space know one thing that we have learned as we've interacted with Toto and his team is the amount of time that you have to spend to simulate what will actually happen in the real world uh you know in our uh Adas development experiences the area that we have to spend a lot of time on is to be able to collect data and then simulate what will actually happen in the real world uh I think F1 Toro is very similar obviously the Dynamics are so complex every race is different every car is different every environment is different there are so many variables and AI I think is going to play such a tremendous role in just being able to collect data organize it and create intelligence from that we do this every day for driver assistance systems as we work with our automaker Partners uh we are learning the importance of technology in the presence of safety safety is not something you can compromise and that requires really uh being able to you know as they say measure many times before you cut I think that is an experience that we've been building internally yeah for sure speaking of AI um I mean AI is pretty much infiltrating everything um and so I I would assume to say it's probably infiltrating F1 um so Soto why don't you tell us a little bit about how AI is kind of moving into the sport and into the space it's such an exciting space because today by regulations we are we have only very limited amount of time that we can actually test the car and drive it so everything happens in the simulations world now where it adds complexity when talking about artificial intelligence is that it is not only um engineering the engineers will always say the weakness in the car sits behind the steering wheel and the engine it's irrational it has good and bad days it breaks late or too early and that is really difficult to model so why I'm so excited um about it there is areas where we can uh work together or we are working together also with some of your great Partners to analyze how can we come up with better Solutions um on aerodynamics or on mechanical designs um the next harder step is how can we preempt what's actually happens happen with the car out on track with the human in in the car because it's an infinite amount of sensors when you think about everything that can happen on on the track you know there's um the climate the ambient temperatures uh humidity uh oil bmen in the asphalt uh from corner to corner things can change because if you have a cloud cover it has 5° more track temperature or less track temperature than any other um place and then there is the driver the driver has billions of sensors and you know in Formula One we say you drive with the backside this is where you start to feel it and that I believe is far away of being able to be modeled right but in all the other areas on the engineering side when you take that human out um I think the the the next step in trying to structure those data um and then work with thei in order to create more reliable and more correlative uh results will be a will be a step change in Formula One yeah super interesting um nicool you've talked a lot about AI today in your in your comments um some of the same things humans outside the F1 car also make mistakes they break too early they so how do you see that broader AI story really helping to prevent some of those things in commercial vehicles no I I look I think it's a great question you know as you spend more and more time working with Automotive Engineers what you realize is it is a datadriven business when you build a product that has so many sensors and I'm talking about passenger vehicles uh it is all based upon sensors because that's the only way to improve one of the things that AI will do and I was talking to somebody yesterday who phrased it very well it makes the data human readable the amount of information that you collect on your daily Drive how you are driving what your patterns are are you driving to get the best uh mileage are you on a road that is going to affect your tires uh are you charging your car at the wrong time this is all information that is captured in the vehicle but it's not information that humans have access to because you have to go look up a manual you have to go pick up the phone and call somebody search on the web if you you know and that is why to me Edge intelligence is so important because you have to be able to bring the intelligence to where the customer is at and I think you're going to start to see a tremendous amount of data being available at the edge processed at the edge and then present it to Consumers for them to interact with it of course the cloud is involved in it I think the car is this canvas that is unlike any other because it's a machine that has a human that is associated with it and it's part of your life so we we expect to see so many different use cases that may not be you know it's not ordering your latte it's actually how is the value of the asset that you have purchased going to be something that you're going to be part of being able to influence and I think this same value is actually attributed back to the automaker also because the automaker needs to understand what the experience feels like so we're going to see a tremendous amount of AI uh both in the uh workflow and all the way down to where the vehicle is deployed yeah for sure let's uh let's step out of the car for a second uh and Toto we've done some pretty cool stuff together um around Fan engagement um so what kind of excites you what do you see um technology the RO technology playing into to extend those experiences to fans in new ways yeah so Formula One um is uh a sport that is difficult to access for fans because we are we have races like Austin last weekend I haven't got the spectator numbers from the weekend from last weekend but I have them from last year and it was 440,000 people that are uh um that attended the Ground Prix now then bringing them into the padok into to the garages we have probably 150 also your guests now being able to extend the experience in the poock in the garage immersing yourself of what is actually happening in the car um seeing what the driver sees I think that will be a Leap Frog uh leap frogging us in the future in the garage today we can have maybe 10 guests some of the larger races maybe 15 but if we are able to immerse them V via augmented reality virtual reality and be part of that the experience that that's the exciting things where we are working working together yeah if you haven't seen the virtual garage that we built with Mercedes um you can check it out online uh it's pretty it's pretty amazing um Toto's in it virtual Toto is in it um uh did you did you make me look Dynamic you look fantastic how could you not um so uh so yeah check it out it's it's pretty amazing um and the cool like Tech technology obviously you've been at the heart of this the center of this for our Automotive business uh for several years now you've talked about so much stuff today what excites you the most it's kind of a tough question I know there's so much but what excites you the most you know the one uh the one thing that we've always been right on is that we pretty excited right now by the way so no I'm mean I'm mean I'm me I'm me respectful to all of the customers that we uh work with look it is so difficult to predict what what the car can become because there is no amount of compute that we can throw into these experience and say this should be enough and uh I think the elite platform that we have built actually keeps in mind what is to come I feel like AI is going to really transform Our Lives I mean this is happening right now but the implementation of Aji within the vehicle is going to give the opportunity for automakers to rethink what you know how how they've been running their business what does it mean to get feedback from the customer what does it mean to have real-time feedback about the performance of the car and I believe that uh the amount of compute that we are going to be putting in into cars is actually going to become an example of you how many people say you know data center on Wheels server on Wheels to me this is really uh this is really an S so of uh a performance level that is not comparable to anything else that gets deployed at the edge and a number of automaker that we've been working with at driving that AI is going to supercharge that yeah for sure um okay well I think we're at time uh but I want to thank Toto for joining us here in Hawaii straight from [Applause] Austin we have our our uh our Snap Dragon insiders and F1 fans here on both sides you know what's interesting these are the two um excited groups this in the Middle come on man yeah W up I think we have I think we have to get the Qualcomm insiders to Make Some Noise yeah that's right that's right uh good luck in Mexico thank you very much um shout out to George for that amazing comeback from 20th to 6th in Austin we had good weekend but um you you learned the hard days are the days our competitors will must fear because it's the days where we learn the most yeah absolutely thank you ladies and gentlemen total [Applause] wolf okay so I'm gonna I'm goingon to stall here for a second while they remove the chairs uh I wanted I want to show you something to close day two because this is just some nothing short of spectacular where are my China insiders and China media all right so yesterday we were here in Hawaii we launched eight Elite it was an amazing day well our our colleagues in China put on a spectacular show in Shanghai um and I wanted to show you a little bit of a video um about what happened in Shanghai simultaneously as we were launching eight Elite here in Hawaii on the island of Maui so check this video out oh [Music] [Music] I'm going take you to the [Applause] [Music] [Music] lace up pushing through the line like an animal never will I ever settle down till I have it all pedal to the metal get the crown breaking through the walls higher reaching higher rising up and I never ball I'mma take it to the top I'mma take you to the top he I ain't never going to stop smashing all the Ops haters want to St I go hard till they drop I'mma take it to the top I'mma Take It To The Top boom boom boom boom like boom boom boom boom like boom boom boom like boom boom boom let's go take it to the top [Applause] yeah isn't that incredible incredible just incredible so on brand delivering extraordinary experiences like that um thank you to the China team for pulling that off that was just spectacular enjoy the rest of day two have fun explore the demos uh and we'll see you back here for day three thank you [Applause] everybody thanks everyone and enjoy this short break we'll be back at 10:30 10:30 thank you [Music] [Music] [Music] w
2024-10-24