Snapdragon Compute Spotlight @ Snapdragon Summit 2023
[Music] oh [Music] [Music] when was the last time a PC truly excited you what about your phone we're guessing that's a different story in a world where technology can change everything doing anything less simply is not enough with that in mind we believe the PC as we know it today is not enough good news is that's about to change Snap Dragon is reimagining what a PC can be now if you can think it you and your PC can create it allowing an artist to craft canvases that react to their Observers turning a young dreamer into a thought leader with a soap box she never imagined having empowering a student to learn in a way that's tailored to how she thinks sparking a lifelong thirst for knowledge enabling seamless collaboration among remote teams so they can develop groundbreaking Solutions and jumpstarting small businesses helping turn ideas into booming Enterprises but it doesn't really matter what the new pc can do it's not enough without you when your intelligence and creativity meet on device AI That's when the magic happens to realize the promise of personal Computing we're putting these powers in your hands enabling you to turn dreams into reality with these capabilities and Innovations Snapdragon is marking the dawn of a new age for the PC this is intelligent Computing it's real it's personal this is the power of Snapdragon please welcome senior vice president and general manager of compute and gaming Kadar [Applause] cond welcome to day two of Snapdragon Summit I want to extend a big welcome to all of you joining us from across the globe and a special welcome to all the Snapdragon insiders that have joined us here today just like you saw yesterday we are at the dawn of a new age Snapdragon is reimagining Technologies with Computing and I cannot be more excited we are bringing powerful generative AI to the device to create Innovative new experiences we are fortifying snaps Dragon position as the platform for the next generation of AI and Computing yesterday you heard about new additions to our Snapdragon portfolio let me recap the four big announcements from yesterday first we introduced Snapdragon X Elite which ushers in a new era of intelligent computing with gamechanging processing and AI performance supporting on device generative AI models with over 13 billion parameters second you got the very first look at Snapdragon 8 gen 3 the first mobile platform to support on device generative AI models up to 10 billion parameters this makes Snapdragon AG gen 3 the new mobile leader for on device intelligence third we introduced the Qualcomm S7 Pro which is igniting a new era of audio Innovation with on device AI it supports revolutionary micro power Wi-Fi connectivity and expand technology fourth you saw the power of Multi-Device experiences working in harmony with SNAP Dragon seamless enabling devices to connect effortlessly discover and connect with one another Snapdragon seamless will create a simple and intuitive cross device experience for all the users today we'll dive deeper into the details of all of these platforms to help you better understand what makes these platforms so unique and so powerful we're also going to have a session on extended reality featuring our latest XR and AR platforms that are powering more immersive experiences you'll also hear from more of our incredible ecosystem Partners who are pushing the boundaries of performance across multiple device categories let's start with one of our partners honor honor has please honor has been on an amazing journey and I've personally been very impressed with the level of innovation they continue to deliver in their products between honor and qualcom we've pioneered bleeding edge devices including phones tablets and laptops today I'm thrilled to have honor CEO tell us how they will use our newest Snapdragon platforms to create breakthrough new products and experiences here's George [Applause] [Music] [Applause] Zao good morning everyone thank you you have me here it's time my honor to be here to share our understanding and the future strategy I think today we need a collabor re to create a new intent World Dishonored Vision we know today we have a lot of talent The Innovation is becoming slow down and also that we Face privacy and data protection and many many challenge but I want to say today also a gold window for Innovation we have aigc last longest model we have a lot of new material new battery technology and also today I mean that we have a lot of new idea generated to overcome today's Challenge and difficulties so I think should openness the industry collaboration and everybody can consider how to support and contribute the industry we can make something special happen in the past years honor cooperate with kurom we deliver the best flexive smartphone we also delivered platform level AI technology not only just enable the camera performance we also use AI to improve the OS system to deliver the location based or intension based AI service so we also work together to deliver the d o system make our production solution most secured of course now go to the Arm based PC I want to talk this later when we work together we delivered a fantastic product honor mic V2 this is IND S as foldable phone maybe you cannot imagine the foldable phone the sickness only 9.9 mm yeah this really B from like one unth it 4.7 mm and this so slim but battery life is 5,000 mamp hours so with a photable phone is first time we can deliver the bathon like sickness and weight and of course this record is so difficult to break and then honored way is very simple we break our record show honor L onor purse the phot thickness I reach 8.6 millim hold in hand the weight is only 214 G so I mean honor work with industry we want to deliver the real bath like photable phone so you have both of course for this powerful the foldable phone I mean just gave you the bigger display it's not our stale onor magic V2 with spot parallel spice it's very simple to enter another spice just like this way disuss her yeah for example here I mean you have the second smartphone uh you can manage this for private dat and some you know just like your second phone uh this very useful and powerful and of course Snapdragon processor is so strong strong so we'll give them more task just like this we can use the parallel spice the first spice and second play Space to operate the different or same for example WhatsApp you can utilize the two I mean WhatsApp account in Fr spice and second space uh this task is too easy and also you can play the same one same game with two account just like this yeah enter the parallel space and then yeah you can play the same game with the two account are you can you assess yourself this rely on the powerful the photable medic Wave 2 and also the powerful Snapdragon performance and also honored the future strategy we cooperate with different oros system different platform for example like this the tip side platform use Snapdragon and then support Android windows and otos and honors software platform we can cross a device cross the different software and ecosystem mate the different service so service can flow between the devices and and oros system an AI en please look at this platform level the AI solution they run on phone or PC or other devices we provide L Lage model on device and also we use M green to provide the seamless connection among all devices now I show you so honor Str for filter we have developed a on device capability you can see RM on device they have this kind of requirement our first multimodal interaction and the intension recognition and also they need a Clos Loop the service for complex task this kind of thing will make on device honor do believe in the future Cloud Ai and UND devised AI need support or cooperate with without anyone you cannot finish a complete o and consumer requirement such like this we all know for cloud AI they can support up to 100 billion plus parameters and UND devised AI maybe 10 plus buing parameter but Cloud AI cannot manage everything if the task related on your memory your photos it tou your data your privacy so this kind of task must be done on device on the other hand I will say the cloud the AI will manage the common task maybe we can do some conversation maybe reckon Noel or report but if this report related a lot of Y data your information you must upload this information to the CL lot but on device AI they just manage your dator study your behavior and give you the the forecast what is next your requirement this dedicate for you so I mean in the future this should be the hybrid AI for both on device and Cloud they combine all support each other to finish the complex task of course UND devised AI will face a lot of talent this is really not easy if you have the enough resource computing power the memory the battery life of course you can do anything with on device AI but today the smartphone the battery and 5,000 mamp hours the memory 12 GB 16 GB that level already become belong to the premium flexib product so we have this limitation we also need to look after the DAT the customers data protection and privacy in the best on device as solution must look after all this kind of you know the limitation and then Del the best user appearance otherwise it's just a toy and you know today with the six to seven billion parameters you have good UND device AI user experience if it's just one billion uh more or less it's a to or power consumption it to B maybe it's just a toy because you can you show your friend okay this is on device AI then no problem this should be the challenge we must overcome so here in this stud onor BR our on device AI demo please hold press what will happen what a UND devised AI can do please take a look generate a video of my child's dancing from childhood to the present which child would you like to choose Jane here are Jane's dancing videos selected for you I want to choose from videos of Jane smiling selecting videos of Jane smiling generate a video analyzing videos video generated please enjoy the Little Cuties dance s you can understand this is a natural conversation and the on device me they understand what is saying and also they complete this complex task analyze and Def find the keys video and then select the red keit and then we continue the task I mean this related your photo your memory only on device AI can man this uh maybe let's repeat it generate a video of my child's dancing from childhood to the present which child would you like to choose Jane here are Jane's dancing videos selected for you I want to choose from videos of Jane smiling selecting videos of Jane smiling generate a video analyzing videos video generated please enjoy the Little Cuties dance thank you uh if you have more kids this a a little conflict and then you know to manage this kind of uh the I mean the the service they need RM the concept and technology and also that's will be the balance the processing capability the performance part the memory the algorithm and the battery consumption of course the data protection that's three pillars I mean give the team a lot of challeng I do believe during the 2023 or earlier 2024 only few vendor can make this happen and here it's my honor to announce honor medic six power on device RM honor medic six will support 7 billion [Music] parameters the real commercial one for the last langage Model and also the for automatic six we will deliver a lot of fantastic function features for example like this I tracking based multimod interaction to support medic capsule if you receive some message or information you can use your eye to control and open that yeah amazing thank you honor want to delivered a seamless world so aor m r will connect the different devices different OS system so cross device cross the or system we build free the service magra mag Gru support aut to dection aut to connection and also based on the security way to transfer data so here I want to demo how it works you can see now laptop and the photo so now today you can we open we addit some files I want to add a photo here the PC this application can directly use the foldable phone camera just like this and then here the phone the camera become part of the PC capability and this based on the m r it works and also we provide this service this game is just the Android game but we can pull down to the PC you can play the game through the PC so you can extend the Android ecosystem to PC to laptop and third one and then the we can share the keyboard and the mouse you can just dra the photos or files through the pad to PC phone to PC or from PC to pad and also also you can set the keyboard to control the pad that's very convenient so with automatic ring technology powered by Snapdragon simulus we can provide a smooth the Magis and the all these devices like one equipment so step by step we deliver the more Services based on medic green here I also invite the industry partner to work together with us for more application the programs we can support this kind of fantastic service also I want to use this opportunity to announce honor We join the snap dragon X Elite family honor develop Arm based PC of course all about the Fantastic function and features will be supported by this arm Bas PC I think quickcom deliver the best Arm based PC solution we all work together the industry need collaboration we work together to deliver the best user experience best technology last but not least today is the just start I do believe through the industry collaboration we can make things better we can speed up the Innovation we can bring the most brilliant product and solution to the industry to the and consumer thank you very [Applause] much thanks George thank you thanks George uh Little Secret I did get to see uh some of these uh demos that Jorge showed I saw them last night they're incredible they're really incredible um I'm sure consumers can't wait to try out all these Multi-Device experiences that are powered by Snapdragon honor is a great example of how we work with our ecosystem Partners to reimagine devices for the PC ERA this is foundational to who we are and this is what we mean by what Snapdragon is all about well in addition to working extensively with oems we're also working very closely with software and isv ecosystem Partners to enable these multi-d device and multiscreen experiences one such partner is zoom obviously we're all very familiar with zoom over the last few years Zoom has established themselves as an indispensable tool for productivity and collaboration Zoom has established themselves as a leader in video calling their Innovative features and support for Snapdragon make it easier than ever to stay connected with customers friends and family let's hear it from Smita Hashim from Zoom hello everyone I'm Smita Hashim Chief product officer at Zoom I hope you are enjoying the Snapdragon Summit at Zoom our mission is to be the one platform powering Limitless human connection and we couldn't do it without amazing Partners like Qualcomm zoom and Qualcomm have collaborated for years to create high quality audio and video experiences and I'm excited to deepen a partnership with NextGen Ai and machine learning Technologies AI has been woven into the zoom platform for years in in features like virtual backgrounds and live translation and now we are leveraging qualcomm's unique chipset framework and Hardware capabilities to drive the next wave of hybrid work and generative AI we are focused on making teamwork more meaningful across hybrid teams to help increase Employee Engagement and productivity many of our Zoom rooms Hardware partners are leveraging Qualcomm technology in their own products to provide capabilities like those found in the zoom smart Gallery with smart Gallery everyone in a conference room can have their own video stream in a zoom meeting helping remote attendees feel more connected to what's happening in the room this is partly due to Snapdragon processor Hardware video en coding capabilities which are designed to provide a seamless experience with clear and smooth video streams we recently announced AI companion zoom's generative digital AI assistant and snap dragon's latest chips on device Edge bring technology presents new opportunities for us to enhance our AI companion capabilities in the future we look forward to continuing our collaboration and exploring new ways to transform together the way people work thank you thank you you know as you can see creating seamless AI inspired experiences takes more than just incredible technology it takes working in close concert with Partners like honor and zoom who want to deliver the best possible experience for users all right we're now going to take this all to the next level we're going to dive into each of the new platforms that we talked about and we'll look at the different experiences let's start with my personal favorite the Snapdragon X Elite Snapdragon X Elite is a groundbreaking chip that will transform all of your expectations from your computer if you can think it your PC can create it fulfilling the promise of a true personal computer to give you a deeper look into the best-in-class performance of Snapdragon X Elite I'd like to welcome mju to the stage [Applause] [Music] thank you K Snapdragon X Elite is designed for this next era of modern AI Computing it's the most powerful intelligent and efficient processor ever created in its class for Windows we know consumers expect to use laptops for workloads like professional content generation heavy browsing gaming office productivity and video conferencing today users want a laptop that can keep up with their busy and mobile lifestyle who wants to be carrying around a bulky charger and be plugged in all the time this is why users want a Sleek form factor with an incredible battery life we designed our new platform with this goal in mind Snapdragon X Elites break through 4 nanometer chip is a massive leap about anything else in its class it all starts with the all new custom qualcom Oran CPU it's a beast and as you saw yesterday it blows away the competition on both performance and power efficiency in fact our design philosophy was to make intentional choices to ensure that we deliver the ultimate performance without compromising on power efficiency it's got both the muzzle and the brains Snapdragon X Elite features a tricluster design with 12 high performance cores running up to 3.8
GHz as Alex mentioned yesterday today it also includes our new dual core boost feature so you can have two high performance cores kick up to 4.3 GHz for Ultra fast responsiveness it's great for workloads like application launches browsing and just overall snapa user experiences and this is the first CPU on Arm based architecture to hit over 4 GHz it's tuned it's tuned for optimizing sustained compute intensive workloads like video transcoding large data set analysis or code compilation while still offering incredible battery life combined with state-ofthe-art CPU memory architecture design Qualcomm Orion CPU can quickly handle modern large data set workloads now here's what you're going to see large instruction cache design which is also coherent to handle complex workloads like browsing memory management and address translation architecture design that improves performance for multitask applications requiring virtualization and the use of hypervisor 42 megabyte of total cache 8 channels of lpddr 5x with 136 GB per second memory bandwidth and you're getting the best power efficiency thanks to a sophisticated Branch predictor and advanced power management design our highly optimized Schuler design can efficiently handle multiple threads across these three clusters now even more amazing is that we can take the same chip and work with our partners to scale it across a broad range of thermal designs that's a huge benefit to our OEM partners because it's simplifies the process of creating laptops across so many form factors so users get to choose the form factor that works for them while getting leading performance and power efficiency whether it's a two-in-one Ultra portable or all the way up to laptops with large displays you heard yesterday how Snapdragon X Elite stands in a class of its own today we'll continue to show you how we are leading the way across the board snap Dragon X Elite beats the competition in leading PC benchmarks now if you take a look at cinebench we deliver up to two times faster CPU performance versus our competitors's high-end 14 core laptop chip at the same power and we can match their Peak Performance at 65% less power and when compared to M2 Snapdragon X Elite delivers up to two times faster Peak Performance now this is what gamechanging performance looks [Applause] like now let's talk about the premium integrated adreno GPU which delivers stunning graphics performance up to 4.6 Tera flops with incredible power efficiency you heard yesterday from Alex how Snapdragon X Elite has up to two times faster GPU performance versus the compet competition at the same power and we match our competitor Peak Performance at 74% less power with this you will be able to watch your favorite 4K movie edit visual content and more without compromising on battery life when it comes to display support snap s dragon X Elite allows for an internal monitor up to a 4K 120 Herz hdr10 monitor you can connect 3 UHD or two 5K displays it's also the first Snapdragon compute platform that features upgradable drivers so you can stay up to date with the the best performance levels across GPU workloads for anyone who needs powerful and on the-go productivity or immersive entertainment anywhere Snapdragon X Elite is our most advanced and Powerful PC processor ever that includes creatives who demand peace performance at every turn to talk more about this we are joined by Dave Le bold from Blackmagic design makers of the popular DaVinci Resolve take us to Hollywood [Applause] [Music] [Applause] Dave good morning for years creative Professionals in film and video have been turning to Da Vinci resolve we're the world's only solution that combines editing color grading visual effects Motion Graphics and audio post-production in one software tool for breathtaking cinematic results you can collaborate with others in real time and you don't have to switch applications with millions of users Da Vinci resolve is used by the highest end creatives and most demanding Pros in the industry we also offer a fully featured free version as well as we're dedicated to allowing anyone to use Hollywood quality software for our video editing there's no monthly license no ads and no user tracking anyone can download it free of charge from our website now the paid version of DCI resolve called DCI resolve Studio includes a suite of powerful AI oriented capabilities widely used by the Hollywood Community things like magic mask for in instant object tracking and rotoscoping AI driven automatic subtitling and editing or voice isolation and dialogue leveler for great sounding audio we know that creative professionals worldwide need more tools at their disposal for the dynamic landscape of multimedia production this means delivering powerful and exciting new features that can tap into all the high performance capabilities of your laptop so your creative work can happen wherever you need it to be that's why we're so excited to launch DaVinci Resolve running native arm 64 on Windows on Snapdragon in 2024 Snapdragon X Elite is a game changer with Incredible multiprocessor performance and real world efficiency to tackle complex workloads like our object tracking speech to text editing or scene relighting with low power consumption we've been working closely with Qualcomm Technologies to see what Snapdragon X Elite can do and what we've seen is really promising for example with our compute intensive AI abled magic mask Snapdragon X Elite was 1.7 times faster
than a premium 12 core Windows processor with an integrated GPU impressive and Magic mask running on the integrated npu was three times faster than that same 12 core processor that's really exciting as our platform evolves on Snapdragon we look forward to our users being able to push their artistic intent and imaginations to the Limit Snapdragon X Elite is built for AI and is the use of AI continues to grow in the world of visual effects we're working with Qualcomm Technologies to optimize D Vinci resolve and offer new exciting AI accelerate capabilities unleashing new potential for our community of millions of creatives around the world we can't wait to see what they create [Applause] thanks thank you Dave it is so exciting to see DaVinci Resolve push visual performance forward with Snapdragon X Elite another crucial pillar of a PC's performance is AI and the ability to efficiently run large complex models entirely on device as you heard yesterday our AI performance has increased 100 times on Snapdragon compute Platforms in a very short amount of time we are up to 4.5 times our competitors in this space in AI performance putting us in our own Stratosphere we are the leader in this space and our vision is to continue to bring on device intelligence that will transform your experiences and push your imagination to the limits to give you an indepth look at how Snapdragon X Elite is bringing the future of AI to the PC here's [Applause] [Music] Ana you all already know that Snapdragon X Elite delivers best-in-class performance and battery life however the next step change for PCs is how the Silicon uses that performance and efficiency to bring entirely new more personalized AI experiences right on the device and Snapdragon X Elite is the leader in on device AI for laptops as Alex mentioned yesterday Snapdragon X Elite can support gen models over 13 billion parameters and of course we also support the very popular 7 billion parameter models these are big numbers that lead the industry but what's most important is how fast these models run on device Snapdragon X Elite can run 7 billion parameter models at 30 tokens per second which means your AI assistant can respond to your questions at blazingly fast speeds let's take a look at stable diffusion if you compare this to our competitor we are 2.7 times faster at generating images with stable diffusion 1.5 but through software optimizations
our fast stable diffusion can generate images in less than one second making us 20 times faster so how did we achieve that let's look at the Qualcomm hexagon npu the heart of the Qualcomm AI engine which really sets us apart from the competition when it comes to inferencing heavy AI workloads we made lots of upgrades over the previous generation first we added a new power delivery system which provides the hexagon npu the freedom to adapt power to the workload it can crank the performance all the way up for heavy workloads or bring it way down for extreme power savings we also added micro tile inferencing our unique approach to accelerating complex AI models like Transformer networks there are upgrades to the tensor accelerator which is now 2.5 times faster for large Matrix processing and we are doubling the size of the shared memory for accommod OD ating larger neural networks this Advanced architecture results in an impressive 45 tops of AI performance that's not all our worldclass AI engine has upgrades across the board the new Qualcomm Orion CPU is up to five times faster on AI inference performance and it's optimized to support latency sensitive workloads the adreno GPU has to 50% higher AI compute performance and the DDR memory has higher bandwidth into all these cores when it comes to AI benchmarks we continue to lead the way user benchmarks like uh user experience benchmarks like proon from UL have shown that our hexagon npu is up to 10 times faster than the competition this means you'll have a seamless experience when you're running video conferencing effects like background blur or um noise suppression or applying AI filters when video or photo editing we made upgrades to the Qualcomm sensing Hub as well Snapdragon is transforming the way people use laptops and a lot of modern aipc use cases demand low power always on AI like AI noise cancellation and AI assistance that's why we're making the M npu more powerful up to two times faster to support these use cases we're also the first to add an always sensing ISP that unlocks Advanced security features such as presence detection all told Snapdragon X Elite is the most advanced low power architecture in the industry when it comes to software our developers are top of mind and we can continue to make our AI stack um and make improvements to make development faster and easier on Snapdragon compute platforms we added Onyx runtime support for quick access to our silicon and with Snapdragon X Elite we're adding support for the Microsoft compute driver model or mcdm because of this one of the cool features is now you can see the hexagon npu in the task manager let's the hexagon npu in action here you have someone creating an image with stable diffusion you can see that it's offloading the workload onto our npu freeing CPU and GPU resources for other tasks and optimizing for performance Snapdragon X Elite is designed for the future of generative AI on PC but it's going to take fantastic Partners to bring it to life I'd like to welcome Bobby Moore from HP to share how they are turning their AI Vision into [Music] reality hello everyone thank you very much Ana congratulations on all the exciting new announcements from Qualcomm let's in fact let's give Qualcomm a r of Applause very very amazing very exciting announcements particularly Snapdragon X Elite I am representing HP here today and the HP our m mission is to create amazing Computing experiences and we have a lofty Vision a lofty Vision to create technology that improves people's lives we strongly believe in collaborative Innovation with leading Partners like Qualcomm to deliver exceptional PC user experiences and to scale those user experiences AI is a critical piece to that vision because it will make people more productive more collaborative and more creative than ever before in fact as I reflect on the history of our industry there have been two other points two other inflection points that have created as much opportunity as we see today with AI number one in the 60s with the introduction of the graphic in the uh with the introduction of the command line the command line prompt this initiated the ability to access compute power for the earliest PC users in the 90s the graphical user interface made made PC computing power accessible to Everyday users and today with the AI Revolution this allows the PC Computing to be even more personal more natural and more intuitive and the PC is going to play a critical role in delivering the benefits of AI through the cloud and more importantly through on device inferencing which will unlock powerful experiences for users with local inferencing processing will happen directly on the PCS allowing critical applications to respond faster personal data can be kept private and secure AI experiences will be more cost-efficient AI may not be free but on device local inferencing will allow these experiences to be more cost-efficient and interactions will be more adapted to you making the PC easier to use and more productive the Snapdragon X Elite is going to play a critical part in advancing the benefits of AI based user experiences by delivering in inferencing on the edge to accelerate performance and allowing regular users to run large language or visual models with billions of parameters for generative AI use cases and what's more important when AI becomes pervasive across the entire experience the entire PC experience every user gets this seamless personalized experience that is effortlessly scalable with the Snapdragon exites capability multiple AI workloads can can be run concurrently and locally whether it's accelerated video conferencing productivity assistance automated generation and more all running simultaneously on your PC and all of this can happen with best-in-class power efficiency to ensure that users not only access the benefits of AI but can do so in PC form factors that people will love and with delightful all day battery life so at HP we are very very very very very very excited this is not the end this is only the beginning this is the first of many Milestones congratulations to Qualcomm we are very excited and we look forward to Future partnership thank you thank you Bobby thank you Bobby it's so amazing to hear the developments at HP we have put our very best into Snapdragon ex Elite this includes drawing on our mobile Heritage and bringing the best of our smartphone technology to the PC to hear more about the smart user experiences powered by Snap Dragon I'd like to welcome my colleague Sasha to the [Music] [Applause] stage hi everybody when it comes to camera audio and connectivity there's a good chance that your smartphone can run laps around your PC and that's not a coincidence for the past decade users have kept asking their smartphones to do more and more and that's driven so much of the Innovation behind Snapdragon and up until a few years ago only Gamers and creators were really asking that much from their PCS not the average user but now that more people are working from more places they expect their PCS to be just as mobile as their smartphones that means they have to connect just as easily and reliably with Snapdragon X Elite we're bringing the best of our mobile technologies to the PC so you really can work from anywhere that starts with premium connectivity we've got 5G we've got 4G we've got all the G's Snapdragon ex Elite can reach download speeds up to 10 gbits per second on mobile networks it also has the Qualcomm fastconnect 7800 the world's fastest and most versatile connectivity system with Wi-Fi 7 with HPS multilink and dual Bluetooth you can feel the Blazing fast speeds for all your favorite online experiences like cloud gaming streaming and wireless audio now if you're working from anywhere you're probably constantly using the camera on your PC as video conferencing has become one of the top uses for a laptop I probably spend 4 hours and video calls every day however it's estimated that 98% of laptops have a lowquality camera with 1 megapixel or less you can get better image quality on an old flip phone so with Snapdragon X Elite we're leading the PC industry in the switch from USB to mippy cameras mippy offers more advanced image signal processing than USB for better image and video quality on the same pixel size you can also run more advanced AI processing there I said AI for on device experiences like facial recognition and adaptive dimming it's also more power efficient which you really need when you're in that seventh teams meeting of the day from the water slide these Superior cameras are already standard in phones and through years of collaboration and expertise in AI Snapdragon X Elite can finally bring smartphone level video quality and efficiency to your PC you should look just as good in your video calls as you do in your phone selfies with Snapdragon ex Elite you'll be the sharpest looking person in all your teams meetings of course you use your PC for more than just work if you can stream entertainment from anywhere it should sound great which is why nearly 7 % of consumers look for lossless audio support in their devices Snapdragon X Elite includes Snapdragon sound which gives it immersive lossless spatial audio so you can hear every detail with low latency perfect clarity space and depth an apex audio technology and Qualcomm high-speed Link Technology work together to ensure Rock Solid connectivity even in the busiest environments where there's a lot of interference from other devices so from connectivity to entertainment Snapdragon X Elite brings Next Generation smartphone experiences to the next generation PC and to hear more about how users can benefit from these incredible experiences I'd like to welcome Jerry Paradise from Lenovo hello we're absolutely thrilled to congratulate Qualcomm Technologies on the launch of snapdragon xelite at Lenova we've always held firmly to the belief of purposeful Innovation that means the devices and the experiences we create are fully inspired by our customers pain points and their passion points no invention of ours is just for the sake of it as customers sought to be increasingly mobile and connected in their productivity collaboration and Recreation that inspired Lenovo and Qualcomm to introduce modern mobile devices that were never before seen in a PC this includes fast connectivity Advanced cameras immersive audio powerful AI processing and Enterprise grade security for smarter and more personalized experiences over the years we've worked very closely with Qualcomm to integrate and optimize those Technologies for our devices some great examples of our past success together include the Snapdragon 8cx powered Lenovo Yoga 5G which was the world's first 5G laptop introduced in 2020 now fast forward to last year we introduced the Lenovo ThinkPad x3s a premium commercial laptop that gives users top tier PC performance with smartphone inspired features like 5G connectivity true multi-day battery life and a highquality mppi camera all wrapped in an ultra portable fanless design we've seen the potential of Snapdragon since its Inception tapping into its awesome power for PC Mobile XR and tablet and Beyond mobile Computing our collaboration with Qualcomm also extends to other categories including the Lenovo tab M10 5G consumer tablet with the Snapdragon 695 5G mobile platform and the Lenovo think reality A3 and vrx solutions for Enterprise XR so looking to the Future Lenovo is going to expand our collaboration with groundbreaking Snapdragon technology for generative AI experiences leading power efficiency high quality cameras immersive audio and Chip to Cloud security as AI is poised to redefine the personalized experience in PCS and other devices we profoundly believe that this shift will have far-reaching positive impact for consumers and businesses consumers will experience more personalized and intuitive AI enabled devices that will help them be more productive creative connected and immersed businesses across Industries will find new digital ways to empower teams to be more efficient collaborative and secure to better streamline their operations save cost and protect sensitive data Lenovo is ready to help Pioneer this new AI enabled PC Revolution with Qualcomm Snapdragon X Elite is extraordinary and we're just getting started and bringing it to a new class of Lenovo premium laptops thank you for having me from Jerry Paradise back to Paradise thanks so much Jerry we share your excitement to see how Snapdragon is transforming premium Lenovo laptops as Jerry mentioned last year's Lenovo ThinkPad powered by Snapdragon was just the beginning of how we're modernizing the Enterprise landscape it's been not only my daily driver but it's been the primary PC for many Qualcomm employees around the globe to hear hear more of how we're accelerating the shift to Snapdragon for the commercial segment I'd like to welcome nitton to the [Applause] stage thank you Sasha hello everyone I am so excited to be here today to talk about Snapdragon for Enterprise and ecosystem let's start with Enterprise we know that half the half of the PC sales are through commercial segment it's a massive user base and we've been working directly with cios it leaders and business Executives to address their needs and we continue to hear from Business Leaders that Workforce are becoming more mobile making privacy and security more more important than ever to date over 500 Enterprises have tested or deployed PCS powered with Snapdragon in their environment what they are looking for is digital transformation which is exactly why they are interested in Snapdragon Snapdragon X Elite comes with the latest endtoend security protecting the fleet of devices from Chip to Cloud the dedicated Qualcomm spu secure Processing Unit supports Microsoft pluton security architecture which is designed to store sensitive data there are zero trust sensors for location identity biometric connection and device Health Management device resilience Auto heals by detecting and recovering corrupt firware and bios Snapdragon X Elite has Microsoft secured core certification for the most secure Windows devices out of the box so with Snapdragon you're getting the latest Innovations and protection to help secure the entire Enterprise Fleet of devices we are also enabling new experiences that can drive productivity reduce costs and improve customer service in my conversations with Enterprise Executives they make clear that AI is the key to drive new opportunities in fact 94% of Business Leaders indicate that AI has already improved their productivity at work 94% and Diving deeper among it decision makers AI is the biggest Factor the number one factor impacting their buying decision new research says that nearly half of it decision makers are already ready to switch PC Brands based on AI performance the size of the opportunity is massive and Snapdragon X Elite is meeting the moment additional research digs into what it leaders are looking for and those speeds and feeds are great and they play a major role but at the end of the day it is all about improving the experience it is all about improving the productivity with Snapdragon X Elite we are the total package leading Benchmark performance leading battery life leading on devices Ai and leading security Frameworks together this makes the experience to a whole new level this takes the productivity to a whole new level and to hear more about it I want to welcome Balaji ragavan from [Applause] [Music] unifor hello everyone unifor is an AI native company that provides state-of-the-art AI Technologies and tools to help Enterprises responsibly integrate AI into every part of their business that impacts the customer and employee experiences our Enterprise class software is trusted by over 1,500 Enterprises and end clients worldwide and is deployed across customer contact centers sales revenue intelligence trading desks and Emergency Services we've been in the business of adding Ai and automation in contact centers for 15 years and every few years there's been an inflection point for AI with exceptional performance gains in Hardware Technologies enabling the next level of scale and Innovation today we are running our AI uh in Cloud including our llms our large language models by utilizing the integrated npus on Snapdragon X platform we can make our AI native platform run on device for increased efficiency customer satisfaction data compliance and security this allows uh unifor and our customers with new opportunities and another significant option to innovate at scale with a major Paradigm Shift we are working with Qualcomm Technologies to bring our customer experience software to laptops powered by the allnew Snapdragon X Elite unifor is building a new application that allows us to have our AI models including large multimodel models to do inferencing at the Edge by working together with Qualcomm Technology's AI engine deployed for use cases like customer contact centers or internal it support our solution will be able to run several AI models such as voice to text transcription sentiment analysis and call summarization to help Enterprises deliver higher quality of service this will also help provide additional alternative methods Beyond just leveraging the cloud let me show you what this looks like welcome to Premier Communications John my name is Michelle how can I help you today hi Michelle I'm calling to check on my wireless phone upgrade options you can buy the phone outright at its full retail value Val with no minimum contract or you can Avail to pay an equal monthly payments for the next 24 or 30 months which option would you like to choose I'll go with the equal monthly payment option for 24 months great thanks let me go ahead and start the upgrade process the order has been processed the phone will be shipped to your home address on file and you'll receive the new phone in the next 7 to 10 business days please follow the instructions to activate your phone is there anything else I can help you with no this is great thank you for your help mm you're welcome thank you for being a loyal customer of Premier Communications so with inferencing on the edge the transcription that you saw is in near real time pretty much like with 100 milliseconds latencies right so this is in sync with the conversation and enabling the agent to be 100% focused on the conversation with the customer at the same time we have multiple AI models running at the same on the on the device so the other Innovation here is the fact that unifor is running our large language models locally on the device allowing the contact center to scale and the opportunity this enables is generative AI can be brought to the Enterprise through this new architecture on the edge our incredible Innovation Enterprise AI what you are seeing is the world's first example of Enterprise AI use case running on the edge this application was built in a matter of weeks which speaks to the overall Snapdragon platform software and tools Readiness and the part partnership between the both between the companies this is an incredible breakthrough Innovation and we believe Snapdragon X Elite will make AI more ubiquitous and accessible for the Enterprise unifor is excited to be partner ING with Qualcomm Technologies so that we can accelerate AI for Enterprises thank [Applause] you thank you Balaji it's amazing to see the work that unifor and their teams have achieved in bringing AI to the Enterprise now let's talk about Snapdragon ecosystem bringing this technology to life is no small feet and as always we couldn't have done it alone we relentlessly collaborate with our partners across the entire PC industry entire PC ecosystem to ensure that every part of value chain is optimized for Snapdragon this includes working with key odms ibvs IHS and many other partners to help Drive The Innovation and and reimagine the PC form factor reimagine the PC firmware reimagine the PC software and all of this in pursuit of our mission to redefine the premium PC and deliver revolutionary enhancements and new functionalities we are rolling out more tools and support to make it easier for our developers to Port their application and enhance it with AI every day we are seeing more and more windows applications running native on Snapdragon like you saw with our friends at Blackmagic design earlier and not only are they becoming available but the performance metrics on early builds are looking very promising we are already seeing advantages up to 25% versus competition and that's not even the best part we are working with Trailblazers who are tapping into our on device intelligence to enhance their applications they' have been able to utilize our integrated npu to accelerate new AI features and use cases let's take a look at some of them counting a AI boosting performance ultra low power completely on device that awesome power of Snapdragon X Elite the world of AI can make everything more convenient and imaginative than ever before by incorporating AI we are unlocking new possibilities bringing the app to Windows on Snapdragon was an obvious choice for one thing we can take all of Cam's AI features and bring them entirely on device the groundbreaking integrated npu on Snapdragon X Elite can accelerate our Enterprise AI solution and we have found that it can help protect against data leakage improve privacy and/ compliance cost our characters go beyond large language models and scripted chatbot responses because they can learn learn they can adapt recall the memories and show emotional intelligence running our AI workloads own device versus Cloud allows us to optimize PR it's built for AI with its impressive MCU it opens up a new dimension of intelligent experience that can run on Def by utilizing the micro npu our platform can run faster smoother and more seamless than ever before it unlocks even more potential for AI running on device and learning about the integrated npu has gotten us even more exciting the powerful npu can run our AI models on device to help generate the music needed for Content it can run our AI models with blazing fast Speed and Performance head tracking facial recogition and adjust recognition accelerating features such as our Sky replacement to change the background of an image or video or image D noise to sharpen a picture all faster and more performant than ever creators and streamers can tap into cutting a Ji capab abilities like Spotlight to tune their lighting when we saw the potential we realized this is the future of what to expect from your PC we can run AI features 10 to 30 times and in some cases are whopping 100 times faster this triip will allow us to implement low latency experiences that the gamers will love it starts with Snapdragon and makes AI more accessible than ever we are so excited to bring our AI on the edge solution to snapon X Elite [Applause] it is truly incredible to see so much energy in the isv and developer Community for Snapdragon X Elite we've got a rich ecosystem of Partners who are just as excited to innovate on the next generation of Snapdragon together with our OEM Partners we are in lock step to revolutionize the PC and deliver the best devices for consumers and Enterprise users this will change the Computing world let's hear more from them and then Kadar will come back on the stage to wrap the session up thank you very much Snapdragon X Elite Snapdragon X Elite Snapdragon X Elite it's a game changer you want this power at your fingertips at all times powerful performance generative AI will change the way we use laptops and this will unleash incredible Innovation Best in Class A accelerated experience leveraging AI to elevate the user experience the ability to run generative AI applications locally will enable more personalized experiences groundbreaking AI features and lightning fast 5G continually pushing the boundaries of performance the best experience and achieve the highest productivity smarter faster incredible battery life improve latency provide better security and privacy protections our customers will be more productive than ever I am grateful for qualcom Technologies partnership congratulations from Lenovo Asus and Snapdragon aser and qualcom we at Samsung couldn't be more excited for Snapdragon [Music] XLE that's awesome you know it is incredibly humbling to see see so many of the world's leading technology manufacturers show such enthusiasm for the technology that we're all bringing to life in addition to everything we've seen so far we are building a lot of momentum and energy in the Casual gaming world as well Snapdragon X Elite is designed to deliver immersive gaming experiences here's an early look at just a few of the games and Studios that we're working [Music] with [Music] [Music] [Applause] you know I can sum up the last two days by saying we are on a mission a mission to build the best PC Platforms in the world this Vision starts in the Silicon with Snapdragon X Elite being the most powerful intelligent and efficient processor for Windows in its class it delivers up to twice the performance compared to our competitors it matches their Peak Performance at a third of the power our integrated npu delivers 45 tops that's four and a half times our x86 competitors Snapdragon X Elite is designed to power the modern aipc for all kinds of users in all kinds of form factors you've heard from many of our leading Partners like Microsoft Lenovo HP Acer Asus Samsung honor there is more to come our consumer and Commercial Channel partner ERS are thrilled for all the products coming to Market mid 2024 we are proud to be such an important part of driving the PC Innovation this PC Innovation forward these devices powered by Snapdragon X Elite will be like none other Snapdragon X Elite is performance reborn thank you for your time today please stay tuned for our session on Snapdragon 8 gen 3 it'll be coming up in just a few minutes thank [Applause] [Music] you
2023-10-30 01:17
