Smart Marketing Token - White Paper Breakdown

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what's up everybody we're gonna hop into this coin  i found called the smart marketing token because   you know how much i love blockchain and not losing  money so we're gonna go ahead and do a little bit   of white paper research into the smart marketing  token smt they advertise themselves as the first   tokenized digital marketing agency join smart  marketing token and help us spread the word about   blockchain technology around the globe you can  purchase smts in your credit card metamask wallet   or coinbase okay what is smt i found this on dex  tools did a little bit of research for you so   you don't have to basically they are a marketing  agency for altcoins essentially or for blockchain   based projects which sounds really cool  i haven't really heard of this before and they have their own coin  which essentially is funding their   company right now the coin  is in the launch pad phase for every twenty thousand dollars raised the  price of the coin goes up one percent it's in   phase forty one right now and so far eight hundred  thousand dollars usd has been raised so what do i   think about this coin uh we're gonna find out in  this video we're gonna just go ahead and explore   the white paper we're going to explore the website  and we're just gonna do some deep diving research   and i don't know just uh shed a little  background light on this coin because um i'm curious i'm sure you are too because that's  why you found this video in the first place right   so yeah let's hop on over into that young white  paper we're gonna go through the whole thing all   your questions will be answered at first glance  this project seems like they're taking marketing   on the blockchain right but what they're actually  doing is creating marketing for the blockchain   for blockchain companies i'm not sure if the  ads they create for these companies are on the   blockchain if you can like trace like the creation  of the ad it kind of mentions something about that   in the white paper but they kind of like glance  over it but anyway we're gonna go through it so the introduction they're basically saying smart  marketing token is the first tokenized marketing   agency built on the ethereum network the smt  believes in a world where blockchain technology   plays a key role in decentralization  governing finance and marketing   a world with very rapid changes and  accelerating technological developments needs   elastic marketing the marketing that will fit  into every project's needs and to any market   conditions the smt will be the advanced marketing  agency preparing business-to-business services for   blockchain-based projects and tokenized startups  so right here they're telling us that they're   creating advertising for blockchain projects not  necessarily putting marketing on the blockchain   if that makes sense our mission is to support  fundamental projects that enter cryptocurrency   world with the professional fitted and elastic  marketing approach the smt has created the   marketing approach of the future and here they  have a quote from henry ford stopping advertising   to save money is like stopping your watch to  save time and i'm just going to summarize the   next part because it's basically a history of  marketing so they talk a lot about this guy the   mentor right here phillip cutler apparently  he's the father of marketing this guy's like   90. he created an evolution of marketing  conception basically uh five um i guess   sections of marketing history number one was  when marketing was first product driven when   there essentially was no marketing what you saw  is what you get marketing 2.0 was when companies   actually started trying to push their  product to um audiences so they made a   deliberate attempt to get their product in  front of people marketing 3.0 um basically  

companies started treating customers like people  instead of like products and like thinking what   would the customer do they started focusing on  customer experience and it also mentions that   companies are companies started putting a bigger  emphasis on customer culture marketing 4.0   was moving to digital with all this  facebook and google and youtube advertising   um it talks about how customers basically expect  uh at least a certain level of digitalization   when it comes to consumer experience and  the marketing 5.0 right now is what we're in   according to philip kotler is the next tech  internet of things ai nlp arvrm blockchain   um how all of these consumer experiences will be  are slowly or quickly being moved to platforms   like internet of things and augmented reality  in blockchain which is why we're here right now   blockchain allows making a secure  transaction between two entities without   having the bank as the middleman the safe  and transparent record-keeping nature   of blockchain is a potential game changer for  marketing ibm in collaboration with unilever   embarks on a blockchain project to increase  transparency and digital placement so this is   where they mentioned that one part  that i was talking about earlier   the association of national advertising  advertisers estimates that 30 to 40 cents   of every digital media dollar reaches publishers  while the rest goes to intermediaries blockchain   is used to track this chain let's let's highlight  this because this is good stuff right here   blockchain is used to track this chain of  transactions from the advertisers to the   publishers and identify inefficiencies  so this is what i thought the company   was going to offer now i don't know if they  do i don't know if they're again if their   advertisements are on the blockchain maybe it's  nfcs that would be cool but i i read through this   earlier and i didn't see any mention of that so  we're going to go through it again and you're   going to go through it with me we're going  to answer these questions together because   we're both doing research on this company i'm not  here to spread fud i'm here to get to the bottom   i'm here to get to the bottom of legitimate  questions when investing in these projects so if   i have a question that um needs clarification and  you you know the answer in regards to this project   leave a comment and i will be sure to get back  to you we can have a little discussion all right   moving on in the white paper a similar application  of blockchain can also help customers verify   whether marketing claims such as fair trade  and 100 organic are accurate through record   keeping and supply of chain transactions which  is very cool which i'm very excited about now   does this company offer  that i don't know we'll see   when i read through it earlier it seemed like  they were just offering advertising services for   blockchain-based projects it is possible to launch  marketing 6.0 in the future as marketing evolves  

all the time nowadays when the internet and  blockchain is developing at an extreme pace   it is not only important what and how you  are advertising but why you're advertising   the e-commerce and blockchain world needs  marketing and advertising that will help not   only in promotion but will develop the project's  community focus on fundamentals sustain networking   and secure the company's reliability this is the  first time when marketing takes into consideration   not only the company to consumer relationship  but also the consumer to company relationship   okay based on this history and fundamentals the  smart marketing token would like to enter the   world of cryptocurrencies now i'm gonna toss  aside the fact that this white paper is kind   of written like a high school paper um but  basically they're saying that they're gonna   offer advertising services for e-commerce and  blockchain companies but what i really don't   understand here is when they say this is the first  time when marketing takes into consideration not   only the company consumer relationship but also  consumer to company relationship so if anybody can   um explain that in the comments that would  be very very appreciate it all right now   this is the juicy part this is the juicy part the  fundamentals is what we need here the fundamentals   smart marketing token is the first tokenized  marketing agency based on smt the smart marketing   token the smt token is the fundamentally backed  utility token that decentralized marketing and   advertising agencies the aim of smart marketing  is to operate with the cryptocurrency projects   and tokenized companies hence it mainly  operates insane inside the blockchain world   so okay the smt creates a bridge between  the agency's client and token holders   where clients can directly benefit investors most  of the services provided by the smart marketing   will be paid and settled in native smt tokens  the mechanism means that the bigger the agency   scale and crypto marketing growth the bigger the  demand for smt as the traded token so what are   they saying here let's say i am i make a coin that  i want to shill to the world and i don't know how   to advertise it i approach smart marketing token  agency i say yo can you guys basically build my   community and run my socials i guess i guess this  is something about socials i basically create   an advertising plan for this token so he can  moon to the moon and then they will say okay   you need to purchase some smt token the token that  we made and give it to us so yeah that's basically   that you have to buy their token and you have  to give it to them you can't just pay the money   that's basically the tokens utility is being  the payment service for the advertising agency   and you know what this isn't the first time  we're going to see this folks this is literally   the beginning of something huge in the future  we're going to see a lot of companies creating   their own tokens they're going to require you  to purchase those tokens and give it to them   thus inflating the price now later in the white  paper they're going to talk about how they're   going to buy back there's going to be seasonal  buybacks where the company is going to buy   back the token which will increase the price  a little bit later in the white paper they say   holders will get like special um voting governance  over the direction of the company which is super   important but yeah this is just like literally the  first of like many businesses they're gonna follow   follow this model going into the future  now let's get back into the white paper   to access and get most of the smart marketing  services clients is we'll need clients will need   to buy smt directly from the exchange and transfer  it to the smart marketing agency what is more the   inflows generated by fiat fiat-based clients  will be turned into massive exchange buybacks   making sure that these payments are benefiting  the token holders so when someone pays them with   dollars the company is going to buy back the token  so that token holders will be rewarded so on the   price settling mechanism will be based on constant  client demand and seasonal team driven buybacks so   the price of this token is mainly dependent  on how many clients this company has   and how much of the token they buy back  furthermore smt will have utilities helping   to grow its community and support his clients the  most important sct smt utilities will be and this   is super important so take some notes smt will  be used as the only payment option for most of   the marketing services note they say most and  not all the classic bonus and fiat payments   will be transferred into seasonal smt buybacks  so that's the first utility it'll be the only   payment option for their advertising services  number two smd holders will get access to the   widely marketing projects at first so if  you hold smt you get access to the projects   um like if they're if they have a company that's a  client i guess you'll get access to the coin first   smt holders will get special bonuses during  smart token contract launch pad fundings   we don't know what those special bonuses are but  let's go on snt home snt holders will get access   to the smart marketing educational platform  all right don't know what that is either let's   go on smt holders will get access to the full  fundamental and legal projects analysis important   i like transparency in these projects and smt  staking will be introduced staking meaning you   let somebody borrow your coins and you receive  interest in return they don't say what the yield   will be on this but maybe it'll be updated in the  future after the launch finally the most important   role of smt is being the core of the solid  marketing agency preparing comprehensive marketing   products and solutions where the token performance  is dependent on the smart marketing services   they even say right here on page eight the  token performance is dependent on the smart   marketing services so hopefully their  smart marketing services are pretty good okay smart marketing products smt will work as  the company offering services through its token   smt the services will be offered via blockchain  and be divided into a few sections some of the   services will be prepared in a strict cooperation  with the student coin team so right here they   answered another one of my questions the services  will be offered via blockchain and will be divided   in a few sections so page nine is very important  and here they say some of the services will be   reported in a strict cooperation with the student  coin team now for somebody that hasn't read this   before you'll probably you're probably going  to be saying yo what is that that's never   been mentioned ever before in the white paper but  studentcoin is the first client they have on board   so this coin says the road map or this project  has been in development yeah january 2021   this although smart marketing token aims to fit  the promotion into every project individually   there are some categories  that will be semi-standardized so these are the products are  these are the services that   um i guess a client would  get stc launchpad promotion   at stc wallet so they're going to have their  own wallet well they will promote your product   long-term community building which is important  i say it all the time without a community and   all coin is nothing because if there's nobody to  accept your trade you are not holding anything of   value you are holding kaka i've seen a lot of  great projects literally go sour because they   didn't spend enough time on marketing they  didn't know how to develop a community their   telegram their discord their reddit was trash  their twitter was garbage no instagram they like   so a lot of these coins need a lot of help when  there's no community investors lose trust and they   just sell but there's nobody sell to because no  one wants to buy trash okay moving on projects uh   youtube and twitter influencers promotion  projects design analysis ads optimization and   content marketing advanced marketing networking a  b testing affiliate program establishment so they   do a good amount of things to promote your project  i'm happy to see that fixed fee promotion smt will   be providing promotional services for your initial  coin offering initial dex offering and initial   exchange offering all the assistance will be  billed based on the commission from the generated   net profit all initial coin offering launch pads  will be listed on student coin terminal and will   be promoted by smt that service will cost three  percent of the total net profit raised in funding   on sdc ecosystem so they're promoting your product  on their products which is so cool but like   will i be promoted on dextools coin market cap  coin gecko like like well like how will my project   be promoted besides on your ecosystem what if no  one uses your ecosystem then what am i paying for   smt services one of the long-term goals is  to build a platform which you will be able   to automatically purchase marketing services  that will be done by our freelancers 24 7 in   exceptionally fast time buying traffic creating  high performance banners social media promotion   whatever it is smart marketing token will  take care of it so they want to build a   platform i guess it's like a website where  you just one stop shop get your uh get your   marketing services buy some snt send it to them  and they'll create your marketing plan for you educational services smt will build an educational  marketing platform available only for smt token   holders you'll be able to share your knowledge  and find tips and tricks from marketing experts   the forum will build a community of promoters  and investors around smt that together support   and check advertised projects so that's basically  just a forum that you'll get access to if you are   a holder of this token transparency and legitimacy  building long-term relations with users investors   and clients of the project the smt team is fully  transparent in its activities and operates under   the regulations of the european union the project  of smt clients will be checked and analyzed   to ensure that only reliable projects will be  promoted super important because no one wants   to invest in a scam lots of scams out here staking  it's really an ethereum coin if you can't stay at   some point of the project i love how they say at  some point it is planned to introduce the buyback   and staking program smt token buybacks will be  performed using part of the funds raised from   business to business clients when we distributed  via token stakers sometime in the future   we're going to get some staking not sure the  yield all right so now they this part of the white   paper they start introducing their partners like  mentioned before student coin official client and   partner student coin is the first platform that  allows users to easily design create and manage   personal corporate nft and d5 tokens the student  coin team consists of 44 people from 12 countries   the team is divided into the core team leaders  technical team marketing team stc ambassadors and   the advisory board here are the selected members  of the core team advisory board okay we'll look   into student coin a little bit more later and here  they talk about coincilla their official marketing   partner coinzilla is part of the cvo advertising  technology company the project was founded in   november 2016 as an initiative to promote the  continuously expanding crypto niche the platform   helps advertisers promote their finance and  cryptocurrency project by displaying a variety of   ads directly on the websites of their publishers  through the coinzilla platform the owners of a   website can generate an additional revenue stream  by displaying the ads of advertisers on their   website so it's just another advertising platform  now this is the juicy stuff this is what i love to   see this is my favorite part of any any coin the  tokenomics where is this coin going all right we   have a total supply of 10 million kind of low kind  of low kind of low but not that low 15 fifteen   percent of ten million goes to the board the board  and the team because those guys gotta get paid too   fifteen percent goes through development  development of the coin or development of   the company i'm guessing both ten percent will  go to marketing five percent will an airdrop   and 55 will be an initial coin offering sale you  don't know what an airdrop is when five percent   of the supply is distributed to multiple addresses  technological specification the ticker is smt the   launch date was august 2nd 2021 um i guess that's  when the the the initial funding started maximum   number of tokens 10 million burnable yes you  know because you know sometimes you gotta control   that price and first launch price is one dollar  key team members all right we're going to go into   the team members a little bit i like that they  have a solid like they have like real people here   you know nobody wants to see nfts because  there's nothing more scammy than that   and at least have like like a team page so ceo and  founder daniel beon uh cmo of studentcoin so duh   with 12 so their first their first uh client you  know is the chief marketing officer cool with 12   years experience in digital marketing started at  the age of 12 as a freelancer and then he built   his company around e-commerce and established  a few websites around news and knowledge   visited by more than 10 million users around  the globe and generated more than 100 million   page views in the last two years very impressive  victoria debecca content manager currently working   as an editor chief as a news portal passionate  about digital media new technology and content   marketing studying journalism at swps university  of humanities and social sciences in warsaw   marquee teen members yulia carpacova is the web  designer um nick westerby is the content editor   and then we have some more people i'm not  really gonna get into them but they seem legit   and now let's hop into this road map super  important so last january in may they started   creating the marketing agency for the project  the business model target interesting clients   and preparing the teams of use in legal  analysis the first major client of smt was   studentcoin that happened between january and may  promoting the fur project based on the blockchain   in july the website launched they shared the  white paper and established a partnership   with studentcoin and coincilla in august was  launch of the smt ico and studentcoin ecosystem   affiliate marketing program launch  and announcing the second client in september reaching smt launch pad soft cap  at the end of october will be the end of the smt   launch pad ico the first exchange listing and  the launching of staking so they they answer   their question there october 31st november 31st  will be the second exchange listing launching   voting option on stc wallet which is super  important december development of smt services   and new offers that are not available at market  and marketing agency services certifications   did not for certifications yet and then  next year in january they're going to launch   their services a platform to automatically  purchase marketing services and consulting   that's something i'm pretty interested  in actually i i am curious to see that   and launch in may they will launch marketing  educational services and establish a sustainable   position in the blockchain marketing industry  and that's it so we're going to take a look at   their website real quick look around and i'll  see any students on their way so like i said   right now the price is uh 70 cents for one  sm t launch pad 41 is live so every time   they reach 20 grand the price goes up by one  percent we got through all this in the the   white paper but you can go ahead and buy this  right here on studentcoin this was their first   client by now i'm not going to make an account but  yeah smart marketing token so what is student coin i guess student coin is a wallet student  coin is the first crypto platform that   allows users to easily design create and  manage personal startup nft and d5 tokens   build and manage your own token that's interesting i might do i might do a separate video on that  in fact if the video is up already because this   seems interesting the video is up already  click here to watch that and they have a   bunch of media about them um so yeah uh that's  basically the info there a project a blockchain   project marketing agency and you pay them by  with their own coin and the success of the   coin is entirely dependent upon how many clients  they receive will i be getting any of this coin   probably not honestly probably not but  if you're heavily considering it go ahead   and go for it by the way i am not a financial  advisor this is not a financial advice   this is videos for entertainment purposes  only thank you for watching though   thank you for subscribing 16 subscribers strong  um and we'll see you in the next one peace out

2021-10-06

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