How to get started with Web3 and AI
hello everyone and welcome to today's webinar my name is Lisa Roland I'm event manager at charity digital and I'll be your host for today's webinar and we'd like to give you all a warm welcome today's webinar how to get started with web3 and AI will be delivered by Helen managing director at seashell Collective this webinar will give you the tools and information that you need to kick-start your web3 journey by showcasing charity case studies and offering advice and tips on best practices before handing over to Helen I want to share a few house rules this session will be recorded meaning that the recording of the session the presentation in PDF format and other resources will be made available to you within a week of this live stream so don't worry if you miss anything you can definitely catch up at a later date we love we love our webinars to be as interactive as possible so please do feel free to add your comments and share your experience and top tips in the chat section section um as we'd love to hear from you um also feel free to ask lots of questions throughout the session by posting these in the Q a section which you can find at the bottom of your screen um I will be addressing these questions to Helen at the end of the webinar and we'll try and get through as many as possible if there are any particular questions that you'd like answered um you can upvote these within the Q a section of the zoom finally we do if you do encounter any technical issues throughout the live stream just let us know in the chat and we'll do all that we can to get back to normal as soon as possible um but without further Ado I will hand over to heaven thanks so much Lisa um and welcome everyone thank you for giving up an hour of your time to spend with me talking about web3 and AI um so I just wanted to start off by telling you a little bit more about me um so I run seashell Collective we do digital marketing for Charities and purpose-led businesses and I also have the great privilege of being a writer for um charity digital which means I get to talk to lots of you about um what you're doing with digital and share it with the rest of the sector through articles a few months ago I realized that there were so many new emerging Technologies um and I didn't know loads about them um so I really started a Learning Journey um with clients that I work with um through writing pieces for charity digital and what I really wanted to do today is share what I've learned with you as a consultant and a freelance writer and I really hope it will be helpful for you to kind of get started with your own Journey around web3 and AI um just a little little plug for seashell Collective um we are a collection of digital experts that um we bring kind of Freelancers together to help you meet your digital marketing needs our main focuses are on digital marketing strategy content and Community Management and basically because we're a collection of Freelancers rather than an agency we give you the kind of agency experience at freelancer prices um so moving on to the main topics for today uh first of all I want to talk about web3 and what I'm going to try and do is give you some definitions some explainer content and then look at practical examples of how this is kind of playing out in the charity sector so uh lots of you probably will remember internet 2.0 or the second version of the internet the second iteration of the internet and web3 is kind of the third version of the internet um so what changed between the original internet and internet 2.0 is that we started to see more kind of dynamic websites um so a great example of that is Google whether you think about standard Google or Google Maps so you will put in a query and the website will uh evolve and become Dynamic to show you the answer to your query in Web 2.0 we also saw the rise of user generated content so particularly through social media and web3 is really just this kind of next iteration um but I think one of the things you have to understand um before you think about web3 is industry four so sorry I know there's like lots of terms coming at you now um and so please do put your questions in in the Q a box and we'll come back to those um so industry 4.0 is basically the fourth Industrial Revolution and it's characterized by three things um so that's the Internet of Things um and you will probably be very familiar with with some um tools that are used in The Internet of Things uh maybe on your wrists today you might have an Apple watch um so it's a piece of Hardware that is internet enabled it's tracking data so how many steps you take it tracks your sleep information and it transmits that data via the Internet to a central database that can be queried um so I used to work for hospice UK a few years ago and even at that time um the hospices were already exploring how we could use the Internet of Things in Telehealth so with the hospice at home service looking at how um you know blood pressure cuffs or weighing scales could be used to uh in an internet enabled way where the data was transmitted back to a central database that could be queried by a clinician so that clinical interventions could be planned so these things are already already happening um but there's also the internet of systems is a fundamental to Industry um 4.0 and that can be as basic as your CRM system your database integrating with your email Marketing System um so it's integrating all of these internet enabled systems but it can also be around sort of systems thinking which I think is really fascinating for our sector um so that's where for example you might have a number of Charities working on the same issue they will have differences they might have different areas of specialism or be based in different geographies but they're working in the same system so it's thinking about how do we have this systems-led approach to solving the issues we're working on and a nice example of it is um UNICEF created a period tracking app called Okie it's open source and that means that the um the basic technology for the period tracking app can be adapted and as you know the cover and the information um can be changed for different cultural contexts so obviously we know for young girls who are beginning to menstruate there are a huge variety of cultural contexts and issues um to take into account but this systems-led approach thinking about what what are the basic needs and how can they be differentiated within the system and how can we collaborate together um you know really really means that you've got kind of this um systems-led approach and systems thinking um for this same issue um another thing that is part of Industry four is robots and sounds very futuristic but actually there are also robots being used in the in the sector already um Starlight Children's Foundation have developed a robot called av1 um and it's basically a really small kind of portable robot which can be placed where a child with long-term um illness who may be in a in an extended Hospital stay it can be placed in the environment that that child's missing out on so it might be their classroom it might be you know a friend's birthday party it might be a theater performance or a gig that they really wanted to get to and that robot um can uh take in audio visual data and transmit it to a tablet that the child's holding on to so they can have the experience of that environment I mean it allows them to interact with the environment as well so really interesting thinking about how uh things are developing in Industry more broadly and how that's impacting our sector and then thinking about um how the internet is changing and how that's impacting our sector too um so let's have a look at the kind of four main principles of web3 and I'm going to come on to give you some really specific examples about each of them or examples that you know incorporate a number of them um but the first principle is decentralization um so the the third iteration of the internet is decentralized there's no kind of central power controlling it or or a small number of Central Powers controlling it as we kind of see at the moment um so we'll see how this plays out with things like um decentralized autonomous organizations which I'll go on to explain a bit more um but also in in terms of how some of the other aspects of web3 operate and so things like blockchain also operate in a decentralized way and I'll come on to explain blockchain a bit more and look at some specific examples um another element of web3 is tokenomics um so these are token-based economies where you get coins or tokens in exchange for desired behaviors um so this is very familiar in my household at the moment because I have a a daughter in year four who's about to take her times table test her National timetable test after half term and she uses a program called ttrs times table rock stars to practice and within that program she is rewarded with coins every time she um actually does some practice of her times tables and she can use those coins to update her Avatar in the program and give it a new hat or a new outfit or whatever it is new hairstyle often is the case with her um so and if you uh know if you play yourself or you have children who play um Roblox then you'll also be familiar with the currency there Robux um so again it's this these tokens that have value sometimes outside of of um of a web 3 environment and sometimes just within it um and uh that they are exchange for these desired behaviors and then The Fourth Kind of principle is the metaverse so the metaverse is basically a virtual world where um users can interact with the web 3 environment and with all of these different uh sort of principles um and the ways in which they play out but so let's come on to look at some practical examples um I love this one um this is honey badgers nft um it's an nft project which is an example of decentralization tokonomics and the blockchain um so an nft is a cryptographic token nft stands for non-fungible token so you can see here this is my um non-fungible token my nft that I've purchased as part of this project um it is totally unique it can't be replaced uh with anything else uh nfts are actually seen as the future of of Fine Arts they can be copied but the original ownership of uh this nft so that I am the owner of this nft is recorded on the blockchain um and uh by purchasing this nft and it's one of ten thousand one hundred randomly generated uh nfts as part of this project which are all in the image of the fearless and Unapologetic honey badger which I love by purchasing that nft um but it has granted me membership of the honey badgers now um so a dow is this decentralized autonomous organization um and they are basically Grassroots internet-based organizations that are collectively owned and managed by their members so as a member now I collectively own and manage um the dial for honey badgers um and uh the rules for dowels are encoded as a computer program all decisions are made collectively and they're not influenced by government um and so when I purchased this nft and got membership to the Dow 10 of my purchase has funded a Grassroots activist and these activists apply directly to the Dow for funding and there's a great diagram on the site which I've linked to here um which shows you how it all works um so you can see that uh you purchased the nft you hold the nft and automatically join the honey badgers Dow this decentralized autonomous organization this Collective of members the Dow votes in a 10-person dow leadership team uh Global change makers fill out the Grant application directly to the Dow they explain how they would change their local community with a honey badgers Grant the leadership that has been voted in here vets those projects and performs a risk evaluation over three weeks and then based on that risk evaluation and the vetting process the full down membership votes on which change maker to fund the change maker gets their funding and everybody follows their journey to see how they improve their community and then you go back to the start I mean I find that absolutely fascinating it's like the charity sector reimagined in the web 3 environment um but I think what the this is this is a you know a really great example of an nft project but I've also been approached um you know through through charity digital about writing about an nft project that was tackling homelessness and honestly the the kind of copy and the approach that had been used really made me just wince um and you know that the terminology that was used to talk about people experiencing homelessness the the lack of thought around um barriers to entry for a project that was taking place in a in a web free environment um was quite shocking to me so I think there's so many opportunities and not seriously with a project like this but with others for Charities to share their expertise with nfts um and for nfts to work with Charities to um you know to meet their philanthropic aims um and so yeah it's just a really interesting development I've got another example here um which is a more traditional way that Charities can benefit from nft projects um and this is with the Edinburgh dog and cat homes I interviewed David Mitchell who's their cryptocurrency and digital fundraising manager who's super interesting um and they had worked with um an nft project called dogs Unchained by the canine Collective um this is a film a project with philanthropic aims but the philanthropic element of it is not delivered within that nft project so they're looking to partner with an appropriate charity to fulfill those philanthropic aims um so the Edinburgh dog and cat home received a donation of uh five thousand dollars from the project um and as as cats and dogs are a you know really big part of Internet culture um Arts based nfts representing cats and dogs have a really natural fit with Charities like the Edinburgh dog and cat home and so it's worth thinking about you know with sort of an NFL based project where there is this kind of artwork what sorts of projects might be a great fit with with your organization and one of the things that David said which I think is a great tip is that one of the reasons he thinks they've started to benefit these from these projects is that they are kind of crypto friendly as he described it so they have the ability to accept uh cryptocurrencies um as for donations um and they also have a page on their site which talks about um some of the the projects that they work with already and talks about you know their approach to crypto philanthropy um and it just cuts down down those barriers for um nft projects looking to work with Charities and there's also an amazing organization um called philanthrop 3 um if you go to my Twitter handle which is at seashellsocials it's linked at the end of this um I've got a list on there of organizations and individuals who are working in kind of web 3 and AI in relation to Charities and so that they're sort of linked there um but the philanthrop 3 project was Jane Curtis who some of you may know is involved with um has been set up to bring together nft project Founders and Charities that they can learn from each other um so that's a few examples of um sort of decentralization um tokenomics um and blockchain all being kind of used simultaneously um and I've got another kind of example of of blockchain um and as promised I wanted to kind of talk you through a bit more about how blockchain uh Works uh in reality so I found this great diagram on uh tibco.com
um who work in kind of using um blockchain in supply chain for security and visibility as you can see here um but they've got this great diagram which I really think helps kind of bring it to life um so blockchain was first established for the cryptocurrency Bitcoin so every time a transaction a Bitcoin transaction takes place it's added to a block um which means that every single coin is accounted for um because its progress is always marked uh on the blockchain um all of uh the blocks are stored on a ledger um and that ledger is accessible via node so that's sort of uh individual computers or or systems of network systems of computers that have access to that ledger and that that ledger is replicated on every single um on every single node um so if someone tries to change it on one node the other kind of nodes resist um which makes it quite secure um and the way in which transactions are verified um also helps to make it quite secure and go into the details of that because there's two different systems and they get a bit complicated um and this same principles has used for my honey badger who met a few slides ago um and other nfts so every time an nft is purchased it's marked on the blockchain I were to go on and sell my nft or trade it in any way that would also be marked on the blockchain um and there's a lot it's really interesting to think about how this system is used in currency it's used in nfts but how else could it be used um you know in Supply chains for example um and it really made me think about um my time at Human Rights Watch um when we worked on a campaign called Behind The Bling which was looking at the hidden cost of the jewelry sector um so the precious gem uh jewelry industry is multi-billion dollar industry um but because of the way it operates and its supply chain it benefits directly from labor rights abuses that are happening in in sort of in a mining communities um and uh that have even resulted in the in the deaths of children um but sometimes uh parts of the supply chain are funding arms armed groups in wars that are causing immense civilian suffering um they can also be having environmental impacts um in terms of soil pollution and water pollution within mining communities and companies are able to kind of hide behind an organization that's actually based in London called the responsible Jewelery Council who have sort of standards for supply chain responsibility that these companies sign up to but there's no requirement for total transparency because these companies say that it's impossible to track the supply chain because you there might be a you know thousands of tiny Minds that come together through various different sort of suppliers and Traders along a supply chain so it's impossible to determine where one gem came from but just think about if we applied um you know blockchain technology to that supply chain and we were able to trace where every single gem came from even if it came in through a big a big batch that had been combined with others you'd still know that some element of that batch had come from a mine where you know one of the those rights issues is being played out and the you know the end supply of the retailer then has a responsibility to think about well should should I be retailing uh this this jewelry product you know when I know what has um happened in order for it to be created and they can refuse to do that and then apply that economic pressure down the supply chain um so it's really fascinating to think about how blockchain technology could be used outside of currency to solve some of the fundamental problems we're trying to work on as a sector um I found another really exam interesting example of how blockchain's being used in um in fundraising and so there's a platform called Alice um which is which is based on blockchain it's a blockchain funding platform and it basically links donations to impact so when you set up a project so a fundraising appeal um you define um the impact metrics of whatever it is that you're trying to fund um so you know how you would measure how would you measure your impact and then you connect Alice with the relevant data sources um so um you could connect them with sort of publicly available data uh and also with your CRM so it integrates with Salesforce for example which I know a lot of a lot of Charities use um and basically donations that are made to the project are frozen until Alice can see that the uh impact metrics have been met by sort of monitoring monitoring that data and it uses blockchain to to track each individual donation um so you know for example that they had a partnership with mungo's trying to bring 15 people out of homelessness and they could every time one person um had kind of made progress and and the impact metrics had been hit they would be able to say to a number of donors who had you know funded the amount that helped that one person yes your donation has now been unfrozen and because the impact has been met and and connects them with the individual story um of the of the person um who had been uh you know brought through um through uh out of homelessness and so it's just a really fascinating way of addressing something that I've written about a little bit for um charity digital which I think is a huge issue for the sector um and it's the kind of declining amount of public trust in Charities and one of the things that's mentioned in the charity commission report is is that um a lot of donors don't feel that they really see the impact of their donations so it's interesting to see how blockchain can help to get past that and then moving on to some examples of the metaverse um so uh the metaverse is probably the area that's most in its sort of infancy um there are a few uh corners of the metaverse that have been created and the idea is that these corners of the metaverse will pop up and eventually kind of merge together and you'll be able to move seamlessly through these different kind of pockets of the metaverse which is decentralized and owned by different developers and organizations um the best example I found one that's very charity oriented is better verse um so um in better birth you buy an nft tree um 95 of your donation goes to charity partners and So currently those are tree planting organization um you watch your your virtual tree grow over five ages you choose where to plant it uh in the better verse so this this kind of metaverse environment that you so you can actually see it in the virtual world and you can see sort of on the image here it shows you um the impact of that that tree planting um so that the amount of carbon removed um which organization it's been planted with and where the tree has been planted in the real world so the virtual world in this case mirrors the impact in the real world it represents the real world impact of your donation and they plan to extend this kind of better verse environment Beyond um trees to other nft projects um that would be you know so uh other areas of work other issues that would be represented by nfts in the virtual world um that sort of reflects the real world impact of um of donations so yeah really really fascinating and and but because the metaverse is in its infancy the example that we're given a lot is um to look to the gaming World um to really think about how things might play out in the in the metaverse for Charities and other organizations so I've got a couple of gaming examples to give you um that give you a sense of you know what what the future might hold this is a great one on the Sophie uh site um and it's a partnership between the Breast Cancer Research Foundation over in the states um and uh games developer called blizzard games um and uh the blizzard suggested that they could as part of this partnership create a skin um to be developed and sold in return for um donations to bcrf um a skin is basically a visual update for a game Avatar and so in this case the game was OverWatch and the character that they were creating this skin for um was the character mercy and you can see her over here in her kind of pink um skin that was developed as part of the partnership um it was sold as a limited edition for two weeks at fifteen dollars per skin and 14 of overwatch's star players did a live stream on Twitch to support the campaign about 800 000 people bought the skin and the campaign raised 12.7 million uh dollars and this is you know bcrf are not a huge huge organization in the state so this was by far and away the biggest corporate partnership they'd ever had um so it just goes to show the kind of potential of working in these metaverse type environments um you know in within gaming um and you know how what's what's working well there is probably a very good indication of what's going to work well in the metaverse and and one of the gaming universes that is most likened to what the metaverse is going to you know look and feel like is um is Roblox um because it's decentralized there isn't unlike um you know with uh mercy here and OverWatch there isn't a kind of one developer that owns it it's lots of different developers creating games within this virtual environment um so I've got an example of a partnership there um between uh gosh great ohm Street um hostel children's charity and the Roblox game adopt me um uh gosh are one of our lovely clients we do Community Management for them and his partnership slightly knocked us for six because um there was a very rapid increase in activity on social media as a result of the partnership was which was amazing but slightly shocking to kind of wake up to one morning um so um gosh partnered with adopt me um in 2022 the game averaged 160 000 concurrent players um it was created by uplift games and um it's one of the most successful games on Roblox um the partnership basically involved uh the an update on the game that introduced this character Patty who you can see here who's a therapy dog um gosh also used therapy dogs within the hospital so really amazing connection with the cause there um that is set the users of the game The Players a task that they had to complete um and then when they completed that task they were able to adopt their own therapy dog because that's the purpose of the game that you adopt different pets um and you look after them and you can kind of upgrade them and you can also trade them um and you know the same thing happened with with Patty here you could you could purchase your own um a therapy dog and would not access your own therapy dog um and then upgrade and trade it along with all of your other pets um as part of the the partnership uplift made of uh 50 000 donation which supported um 2000 hours of play Team time at gosh um and I think that decision was around not looking to kind of generate fundraising from an audience that is quite young the players of adopt me are quite are quite young and kind of the ethics around that so I thought it was an interesting approach to partnership um but what the partnership did generate aside from this donation was a 10 to 15 000 new followers on Tick Tock pretty much overnight and interestingly they were kind of a much younger audience and they included some existing and former patients um from gosh so it was really interesting to see um how this kind of younger audience and potentially kind of future um donors were accessed through through this partnership um yeah so I think uh we're going to come on to the next section but I think there are kind of um four things that you could get started with straight away with three um strategically thinking about a decentralized approach um you know there's so much to learn from that honey badgers um set up you know how can we better involve donors um and uh the communities that we're serving in our decision making um and in the way we run I think there's a a lot to kind of think about um from the way that web3 is evolving um that's relevant to the sector number two it could blockchain play a role in the problem that you're trying to solve from you know on the issue that your organization works on um and number three um being crypto friendly so that you can really benefit from nft projects and number four exploring Partnerships you know that it it just because uh it is possible to develop your own nft project or develop your own corner of the metaverse it doesn't mean that that is needs to be your start Point there's so much success already from this partnership approach and thinking about how you can work um together and collaboratively with nft projects um within metaverse spaces and with gaming developers and that could be kind of really mutually beneficial um yeah so four kind of practical ways that you can get started with embracing uh web3 um so now we're going to go on to talk about um AI um and I thought before we kind of get into AI we should probably also think about how web3 and AI interact um so this is my very basic equation for what that looks like um so they're basically connected by um through speed um so AI is really helping web 3 to advance at a much quicker Pace than it might have done otherwise um but let's think about what AI actually means um so this is a really kind of simplified way of looking at it um you take a large volume so you take a large volume of data um referred to as Big Data um and you put that through a machine learning algorithm and so a machine learning algorithm is set up to perform a task and then learn from the results of that task so that it continually improves I've put it in a black box here um because it's referred to as kind of Black Box learning we we don't really understand how the algorithms are learning in the way that they are learning um and then that algorithm will put uh you know will give you an output um and the thing that's happened recently which is causes kind of explosion in um AI tools is that um cat GPT has been kind of put over the top of uh big data from the internet and machine learning algorithm so that rather than having to be a developer to put together that algorithm and get the output that you want you can use a chat bot so chat GPT to to provide a prompt which then kind of does this bit for you um so I actually asked chat GPT to define AI um for us and this is what it had to say um AI or artificial intelligence refers to the development of computer systems that can perform tasks typically requiring human intelligence that's this bit it involves creating algorithms and models that enable machines to learn from data so from this big data they're being fed um so they do that by recognizing patterns making decisions and solving problems and AI already exists in applications that you'd be familiar with already like voice assistance well self-driving cars you may not be familiar with apart from the news and personalized recommendations on websites um so by stimulating human-like thinking and learning processes AI aims to enhance efficiency accuracy and Automation in various domains ultimately improving our daily lives and transforming Industries where an AI bot would say that wouldn't there um but let's let's think about that concept and see how it's being played out in a really practical way um in our sector and so I put a call out on social media a couple of weeks ago to ask people how they were using AI at their Charities um and these are some of the things that um people told me about I'm also writing an article about it so there'll be a bit more detail in that that's due out um towards the end of the month beginning of June um but I spoke to Tim Todd Hunter who's head of public fundraising at Crohn's and Colitis UK and he told me that they are using AI with their fundraising appeals so he told me about one tool which is this one here um a fundraising copy um so for this tool you develop the core copy for your appeal you put it into the tool and it will structure your core copy into um using kind of standard appeal copywriting techniques and it will structure it into the different formats that you might need whether that's an email a letter an outer you know all of these different things it will do kind of automatically for you um they've used this a little bit but mainly they've been using um the the new Bing as it's called so that's Microsoft's in uh integration of Bing their search engine with chat GPT um and so they've used that at various stages for their spring raffle um and they haven't got any results from the appeal yet because it only dropped a couple of weeks ago or a week ago um so it'd be interesting to see how that plays out but this is one of the ways that AI is being used is to um develop fundraising Appeals um I also spoke to Diane Hall at evolve 3 who's recently done a webinar about this which which you might be able to get the recording of I I think it'd be really great to look up um she's using AI to write funding bids for small Charities um so she's mainly using chat GPT but interestingly she told me about how she's um her process for sort of checking what um chat GPT creates um and sort of modifying it to be um ready to submit so um she gets all of the information from the charity she works with um about their projects and everything she might need for a funding application and then she puts it through chat GPT to ask chat gbt to create a first draft in the format that's required by the funder and she says this has been an absolute Game Changer um what she does with that first draft is of course as a copywriter kind of goes through and works on it so that she feels happy with her but she also puts it through um two programs so she puts it through one called Q test to test for um plagiarism and she tries to reduce that to kind of 15 or less it will highlight which bits it thinks are plagiarized and she said 15 is acceptable because often um the software will pick up a sentence as plagiarized when it's just a really commonly used phrase so it's not actually plagiarized um and then she also uses an AI Checker um called copy leaks because she's aware that some funders are starting to look at funding applications um and work out whether any AI has been used she doesn't know necessarily whether you know using AI would mean that they were less likely to get the grant um but you know it's it is something that funders are starting to look at so she uses copy leaks and um updates the text so that it looks like it's 80 to 90 well it is a to 90 percent um human sort of generated um I think one of the main things that is kind of picked up is sentence structure because it it can produce quite quite complex lengthy sentences whereas as a copywriter you'd be looking for you know much kind of punchier phrases and language that was really really accessible um and when she's got kind of a final uh draft for one Thunder um another funder might want you know the application to be in a very different format so she gave an example of an application form versus a letter and she was able to feed the final version of the application form back into Chachi BT to get it to create a letter for the other funder so again sort of total game changer um another area that AI is being used is for Content um Generation Um for image content generation and I know that this is a headache for lots of Charities because it's something that we we help them with um so um I spoke to James Edge who works in in comms in the sector but is also a volunteer at um apimondia which is the International Federation of beekeepers in case you didn't know um and they have been using AI image generators um in some of their social media content so you can see an example on the left here um where they've used um crayon.com to create an AI image um but they've also tested out hot pot which is he's given me an example here in this tweet um and mid-journey is another tool that's being used hot pot and mid-journey are paid tools and crayon.com is free um it's really interesting the output from these tools um and I'm actually testing mid-journey myself this week for a Weekly Newsletter that I write that I'll mention at the end um it the images that it creates I think as you can see here and I'll show you these mid Journey ones um are really kind of stylized um they're almost kind of ethereal and um they definitely give you a little bit of this uncanny valley I don't know if you ever heard that term but uh kind of means where something is is like human but not quite you know there's something ever so slightly uncanny valley about these these images and these actually can come from Mark Phillips um who some of you may know um who um asked mid-journey to create images of different people in Charities different roles so you've got a head of PR a head of community fundraising and a head of data um so yeah very very amusing but interestingly he said um he had to prompt um mid-journey to consider diversity otherwise every single image came out as an older white man with a beard so definitely sort of issues there and I've got a few other examples of tools that people have shared with me that have they haven't necessarily used themselves because this is emerging so quickly um but just a few for you to be aware of um one is from the state's non-profit operating system so clay Buck um recommended this one to me um one of the issues that um AI may have for the charity sector is not knowing the appropriate terms and language for the specific issue that you work on um obviously it's a it's a really important area of expertise so what has happened with this tool is that um specific knowledge banks have been created by fundraising experts that are relevant to different kind of sub-sectors within the non-profit sector so like the Arts sector or faith charities for example and and that means that um the information that is being drawn into the AI is more tailored to the sector that you work in and tailored with that expert um expert knowledge which has been kind of direct did by a human I've got another tool to talk about that does something something similar um but basically you um you specify your the sector that you work in um and um the uh tool can help you to create with you know some of your standard um core copies and um blog posts email appeals social media content thank you notes but all created in a way that is using kind of language that's appropriate to your to your sector um another uh tool that was um recommended was um developed by creature Ad Agency so they're behind some many of the big um successful campaigns that you may have seen um in the sector we've been involved with um so they've just done the Woodland trust plant more trees campaign for example this tool is just being used with clients but I thought was really interesting to understand you know how this is being used agency side as well um so they've got two AI tools Impala um that generates market-tested creative propositions and Magic ant which produces creatives for those campaign propositions um so it's just taking a lot of that um workload and the time um away from sort of you know creative directors and um you know designers um to be able to get through that propositions and testing phase more quickly um which is really fascinating um and then the last tool that I wanted to talk to you about is um charity Excellence which many of you may be aware of if not do check it out um Ian McLintock who runs 30 Excellence is actually launching a whole kind of AI strategy on the 2nd of June um but it centers on these um you know he's got a bunny thing he'd send us on these um bunnies Tech bunnies that he's created which are basically kind of chat Bots bunny chat Bots um that can help you with anything um and it's it is really interesting do look at his um his his strategy page when it launches on the 2nd of June um but it's basically talking about um the you can ask the bunnies anything and they get their answers from these knowledge banks that Ian's created um so the knowledge Banks come from things like web scraping the charity commission website so if you're setting up a charity and you have a question about how to do that the bunny can go to that knowledge Bank um you know look through the the entire site content in a matter of seconds and come back with the answer and because it's AI it learns from the accuracy of the answer there's also human intervention because if it's not sure of the best answer it might create three answers and take them to Ian who will say actually that's the best answer so it learns from Ian's kind of expertise as well um and he's got a lot of these Technologies kind of working together for things like bid writing for example so if you ask the bunny to help you write a fundraising bid for a funder it would ask you a series of questions so it would get all the information it needed from you about the project and about your organization it would then put that um for that information through um chat GPT um and it would create your first draft of your funding bid for you to then go ahead and go away and edit um so it's bringing a lot of these kind of AI Technologies um together in order to you know help you with the kind of problems that you are having the the tasks that are particularly time consuming or that you don't have sort of expertise in um so finally I wanted to talk a little bit about the the risks um of AI I think a lot of people worry that the risk is that AI is going to take over all of our jobs um and I personally don't think that is the main issue I mean I don't know about you but I've worked in the charity sector nearly 20 years and I have never got to a point where where I thought yeah even if even if an amazingly fast like robot came in and you know did everything that I need to do for the next year we wouldn't have solved the issue that I was working on we absolutely wouldn't have um so there's always more to do which I don't need to tell you and I don't think that's the main issue I do think Ai and I think a lot of people that I've interviewed had said this over the past week that they think AI is speeding things up you know it is making um tasks like copyright writing repurposing content into different formats um you know idea generation even much faster um but the big risk for AI is that data that you put in that's where the real problem is um because you get out what you put in um so a couple of examples of that and I think I've touched on one already um so this picture here is of uh Joy bolang Winnie who founded the algorithmic Justice League and she was studying for her Masters at MIT and she was looking at facial recognition software she started doing some testing to test the hypothesis for her um you know her for her Masters um and she discovered that the facial recognition software um was racist it basically was not recognizing her face as a black woman and she started to look into this a bit more and realized that a bit like chat GPT um is being used as the basis for lots of AI tools there was one kind of software that was being used as the basis for most of the world's facial recognition tools um and it had not been tested on enough people of color so it wasn't recognizing people of color so that bias from the data that was being used to train the AI was then built into the output and that is the real danger and you know you can see it in the uh again the same issue cropping up although you know buyers could be around anything you know around gender around age or whatever it is but you know when Mark Phillips asked mid-journey to create images of of fundraisers and other um charity sector workers they were all white men with beers until he prompted it to consider race so the real danger is what data are we putting into um Ai and what are the implicit biases in that data um so I've been through a lot today a lot of a lot of information I hope there's a lot of questions um but what I've also done for you which is going to come out after um this uh session is put together a charity digital reading list there's loads of amazing information um and articles on charity digital you know written by written by colleagues um and by me and um so I put a list of like recommended articles that if you want to dig into some of these areas a bit more you could read um and I'm also going to put in a little plug for my Weekly Newsletter to experiments um where basically we test a digital tool so that you don't have to because I know you do not have time to be testing all these new tools as they come out um so we do it for you um and you know let you know the results and any recommendations on how you could use these tools at your at your charity um you can sign up through um bitly um forward slash seashell Collective and if you sign up you even get free social media strategy template um and then just to finish um here are all my contacts I'd love to stay connected with you um you can reach me on Twitter LinkedIn my website's there I've also got a Blog on the website um where um anything that I've written for um charity digital is um is also kind of shared a few weeks after it goes on the site um so yeah please do keep in touch and please do let me know how you are using uh you know web3 and AI um because I'd really love to write about it great thank you so much Helen that was so so insightful and so helpful to see all of those case studies as well it sometimes it can feel a bit overwhelming all the technology changes all the time so it's nice to see Charities using it and using it successfully so hopefully that's kind of inspired some of the um watches today as well um so we have got some questions so we'll dive straight in so we've got about 10 minutes for questions so the first one is from Daniella and it says how can Charities ensure they only work with legit legit nfts and are not used and are not using those um that could potentially be a scam to then build the the scams um the ones that are scams into a respectable image so yeah how do you use how do you know you're using legit nfts yeah well I think that's a great question um I think organizations that are kind of brokering these relationships between nft projects and Charities can be really really valuable um so like philanthropic three so do check them out um and there's there's lots of advice on their site as well about um how to start these relationships with um nft projects from from the charity side and from the sort of nft side um so I think do read all of that advice um but I think it's just really having detailed conversations about what the nft projects philanthropic aims are um you know are they delivering those philanthropy you know we saw those two different versions is it like honey badgers where they're they're going to be delivering those philanthropic aims within the project in which cases the Charities role to kind of advise how best to do that given their experience of the issue um or are they looking to the charity to um deliver you know the philanthropic element of the project um and in that case you know that that's under your control anyway um and you know the decision making around how that happens is yours and whether that funding is then uh restricted or unrestricted you know that's you're in kind of control of that conversation but I think it is that collaborative approach and looking to um support and support each other you know the nft projects and Charities supporting each other um rather than kind of um gatekeeping obviously if there if there is an issue you know like the the project I referenced that was around homelessness that the even to someone who um has worked you know with with Charities that work on on homelessness but not the kind of for one um there were a lot of red flags um and so I said no I you know I don't think that we're at the stage where we'd cover a you know a project like this um I think there's some some things that you could learn I signposted them to philanthrop 3 you know trying to help them on their Journey um but just you know recognizing those red flags great thank you very much um so the next one is from David um and it says Bitcoins implementation of blockchain involves a solving of complex mathematical problems to ensure the Integrity of The Ledger this process uses a vast amount of energy as and is incompatible with global climate change Endeavors are these philanthropic implementations of blockchain climate friendly was I mean it's a great question um and um I'm sure the person who wrote it who sort of has these uh has that knowledge already uh knows about the kind of um proof of work uh moving to proof of stake in the kind of currency sector so between um Bitcoin and ethereum um so proof of work is where you have a number of um a number of um uh competitors to verify a transaction whereas proof of State doesn't have that so the the carbon needed for proof of stake is is massively reduced um so again I think if you were thinking about how to use blockchain to work on your particular issue you know if it was something around supply chain it would be thinking about you know how does that kind of uh transaction verification process work in in the instance of you're using kind of blockchain in that way um you know and having that climate friendly approach from the start um you know which I know is something that we've all been writing about a lot for for the last um a month or so on um charity digital about having you know whether you're a climate related organization or not it's about having those climate Justice principles um built into everything that you do yeah certainly I agree with that um so we have got a few more I'm just cautious of the time we've got five minutes but we'll definitely get a couple more in um so Kirsten's asked um would you say Bing is better than jack chat GPT as it's connected to the internet or does this or doesn't this really matter I guess it depends on what use what you're using and llm for um so um yeah I I agree with you I think it depends what you're using it for um when I spoke to um Tim toddhunter at um Crohn's and Colitis he said that they'd found um the newbing um very useful for um for research um because it unlike uh chat GPT which is uh you know a chat bot and will give you kind of a text-based response um being can also kind of signpost you to the different places where it's finding information um so from a research perspective um they found they found it a lot more useful so it you know exactly as Kirsten says it depends it depends what you're using it for sure makes sense uses for both um and then this one's come in anonymously but for Grant applications I can see they're becoming a Great Divide between the Charities who have the time and skills to learn and use AI to support Grant applications versus those who are not able to for whatever reason difficult to know which way funders will support many small Charities have one part-time staff member covering all things fundraising hard to keep up despite excellent web alarms like today so I guess maybe this person is asking how um how how can you keep up if you are kind of a one-person team or you don't have the time to invest as much time in learning AI what what would be the first steps I guess um in using it for Grant applications yeah well I mean I think both um Diane Hall and in McLintock were so passionate about this being a game changer for small Charities um you know and I know how much frustration there is out there from writing a piece on bureaucracy in the sector how much frustration there is around the bureaucracy of applications and Reporting on grants um and you know both of them were real Advocates of using AI for as a first draft tool um so using using chat GPT as a first draft or understanding all of all of the things that um uh a grant uh Giver would want to know a funder would want to know um putting those through chat GPT and asking it in a prompt to um produce you uh an output in the format that the ground um that the funder requires um so I think I think with all AI getting started is about testing you know it I think testing straight away and um the more you test the more you kind of learn how useful it can be for you and sort of save time um uh charity Excellence has a prompts Library um if you're not sure about how to prompt chat gbt around um around funding bids um do check that out um and I think Diane Hall's uh webinar on um you know how to use Ai and funding bids would also be a great place to start but that I mean yes webinars are great but you've got to get out there and just do it and start testing um and that's very much what Tim Todd Hunter had to say as well just just start testing um the only thing it can do is save you time yeah it's one of those things isn't it where it may take a little bit of time to learn but actually eventually it will save you time so it's kind of important to invest the time um initially um to get the best juice out of it exactly um experts have told me that chat GPT will produce you a first a great first draft of a funding application so sounds like a no-brainer to me um and all those resources that Helen has mentioned will be shared post webinar in an email as well as the slides so you can look back on all of those case studies that Helen shared today um that is all we've got time for there are a few more questions um but um we have run out of time today so thank you so much Helen for that really insightful um uh presentation and answers to all of those questions as well today um so uh we do appreciate your feedback for all of our webinars I think the link to the feedback form has been posted in the chat um so if you do have a spare few minutes to fill that in now we would really appreciate it but it will also be included in the um follow-up email as well so look out for that and then our next webinar which will be on the future of non-profit marketing preparing for AI um will be on the 8th of June so another in the AI Series so if you enjoyed this one I'm sure you will enjoy the next one as well so we hope to see you there and thank you all um for joining and thanks again to you Helen thanks so much everyone it's really great to have this conversation thank you bye-bye
2023-06-04 15:32
