Great new technology for Century 21 Agents
all right now recording all right share screen sharing all right everybody today we are talking about the exciting news of moxie works it's been in the works of moxie works for uh a couple years now and uh Realty which is now called anywhere is a company that owns Century 21 Coldwell Banker era Sotheby's Better Homes and Gardens and uh so a conglomerate no one sells more homes than our parent company but no one has more agents than us so what's great about being part of a great parent company like real anywhere slash Realty is that the best tools technology training is out there so no matter what anybody says yes there's great companies there's great Brands out there but if there's something that needs to get to agents that's going to be worth it Realty slash anywhere gets it for their business because bottom line Century 21 Realty slash anywhere does not make any money unless you and we sell things they don't charge you to be part of our office just like some other companies out there so good companies different way of doing business they have they charge you so that it's you're going to make a little bit of money on it even if you don't sell but not here we got to make sure you have everything equipped with everything so uh Deb I will let you take because you is brand new and you know more about it than I do so I know some I'm learning it along with all of you all I did do some training last year on it but they didn't they didn't actually activate it with with the office um until they activated it with the agents so I never got to go in there and play until it was actually active with you and that's why it's taken a little time for us to even talk about this because I didn't know what to talk about I think they definitely roll this out I don't say last I know Coldwell Banker was first and I have several Banker agents that are ready to join our company but over the last several months years they said I'm not joining you until you have Moxie work so we have several agents coming over to our company because they were just waiting for this so I'll let you take it with it you go run with it you tell me when to click the slide so go ahead well the first there's different parts of moxie works and Moxie works as a whole system that connects together um for your CRM and your marketing material and such uh for your clients where before we have business Builder and zap who talk to each other but then you have toolkit CMA and then you have the myc21 site and everything is independent of each other pretty much Moxie uh is all connected so it's all together which is nice and they have other platform things on there that are nice too so the first thing that we're going to talk about today uh for this session is Moxie engage Moxie engage is your CRM the thing that is cool with Moxie engage is that everything once you get it set up and it's working flows so you can go to the next screen okay next this is talking about Moxie engage um and how it looks when you first log in so where you start your day I mean this is I didn't really have to build this I just had to click the little things and put them in this this presentation because they already did it for me um this is what it looks like when you first join uh log into Moxie engage when you first get in there it's going to ask you what your goals are so what is your goal uh for income for the year and you put that in and it's going to track your progress according to what you're doing inside engage so it's really important if this goes along with everything that we've been talking about for the last few weeks right getting your all your office your real estate office organized and where do you work right in here is where you're going to work you're going to it connects to your Google calendar so I think that's fantastic because I'm always in Google Calendar but to start your day um when you when you turn when you open it up it's going to show you what is going on um if you have sales if you don't if you don't have anything going on these numbers are going to be negatives and then you know you need to start working and doing something um go to the next side sure so this is the goal setting that I'm talking about right it's going to ask you what you want to achieve um isn't that what we all want to do we want to see it right in front of us so we know this is what we want to achieve and now we know we have things that we have to do to get there um so this is going to set you up in that very way again this is the stuff that we've been talking about for the last few weeks and also at the end of last year uh Tony and Mike had the business plan which I also have available if anybody needs it um uh even if you get ready for the following year because we're in August already but you can still set this up this year it's you if you want to set yourself up this year to get to the end of the year with a smaller goal than what your normal year goal would be that's fine and you can always change this um and adapt it as you grow go to the next page sure um here this is the cool thing so it's called Neighborhood News um when you put people into engage which also connects to your Gmail or your outlook so any person that you have in there will automatically sync over there so you're not putting things in 10 million places oh my God I got to remember to put that person in my phone I got to put them in my email I got to put them in the MLS I got to put them in the CRM it's too much so you put them in your phone your phone says do you want to save to Google you say yes it automatically goes to your Gmail as a contact and it goes into Moxie right then one step everything gets put into here once you get them in there you're going to organize them accordingly friends family past clients buyers sellers uh maybe they're just vendors but people that you want to stay in touch with Neighborhood News is something that is just a click away for you you just click on yes I want this person to get neighborhood news and it is like a mini little market report that comes to your client about their area the cool thing about this is I set it up for myself when I first did engage I got an email the very next morning with my first neighborhood news about my neighborhood and what is happening in my neighborhood that is fantastic you can also set up different neighborhoods so maybe you have a buyer that's interested in Pepper Pike and Solon and Beechwood and Woodmere and they don't know where they want to live but they like those specific areas you can put those ZIP codes in and they will get the neighborhood news for all of those areas sent to them once a month you don't have to do anything but turn on a button and put some numbers in that's it that's awesome I think so too next um to get to moxie is a little bit difficult originally I told you to go through the c21 university because that's what they told me to tell you the c21 university uh links to get started with Moxie don't work so I'm sorry about that if you go into your productivity hub and you go down and select Moxie engage at the bottom of the page on the right hand side is a little widget and it says this get started with Moxie engage click on that it will take you to a setups page where you put your information in put your license number in the brand that you work for and it's all free so you're clicking enroll for free because this is all free and then once you get that done it'll give you a little portal to their mini University for Moxie where you can learn about engage the videos are not very long there are a couple minutes each and when you get to the bottom they're going to ask you to take a quiz because they want to make sure that you were paying attention to what how to actually work through the system and then you will be able to click on that icon that says access Moxie engage and that's how you get in there um there's also videos there's a a whole lot of stuff that goes on inside engage they have campaigns that you can send out your auto emails that you can set up um for your clients there's so much involved in this one particular thing but I did want to talk about this for a couple minutes today to get everybody up and started I feel that you need to start with engage first and then we'll be talking about the other products later one thing I do want to let all of our Century 21 HomeStar agents know that if you're using business Builder and zap they are going to be read only on December 31st they want everyone going into here so get uh acclimated with it you can call me we can go through some stuff together if you want to uh but by December 31st business Builder and Zapp are going to be read only so you need to switch over to this program it is totally free for you they do have one thing that you can um upgrade in the engage system and it is a phone and text dialer so if that is something that you're paying for now when you get into engage you can click on that little button and you can do it all right through engage I believe it's like fifty dollars a month for the agents so it's not too too bad but you don't have to pay it's an option you don't have to use it unless you want to um as far as I know that's the only pay option for engage that they have to enhance anything for this particular program things may come in more later I know that they're every single time I go into one of these things they're adding more and more things to it so the campaigns are all there I'm sure the emails are the already pre-done emails will be um enhanced and they'll add more fun things to it too and then we also have the option to add some things for you guys if you want so if there's something that you're not seeing in there please feel free to let me know um so I can find out if they're going to do it or if we can do it for you with the office but kind of that's the end of my thing today because I just want to talk about one of these things at a time um because I don't want you to get overwhelmed with it but no basically it's a learning process it's the great thing about all this technology is that it's so I'm using the term robust yeah there's so many levels to it so it's going to take you time it's not just an easy it's not just like a contact management system add the people in put in the calendar it's a lot of automated things but just like anything else you can kind of sift it through and only use certain portions of it but don't do that I mean the whole point is is all the automated emails the the neighborhood reports the texting so really take some time to learn all of it like I just got myself I'm saying I got a new Apple watch and I go I still got it I'm using just the basic stuff I'm a really soon probably the next few days or so take some time to find out all the things it can do because I don't want to find out like two years from now oh I could have been doing all that with it and it would have helped me keep more organized or more efficient so learn about it first and meet with Debbie watch the videos check everything it can do out it might take you hours or days or weeks to learn it all but then you'll feel comfortable knowing and then also with any technology watch for our updates from us or from Century 21 because sometimes they ask these Technologies new technologies come in they add things like here's this one and here's that thing and here's an add-on or because when they roll this out then agents have more suggestions for them so as the years go on sometimes I have agents that go I didn't know we could do that with that because they added it after they learned that does that do you get that a lot with Debbie as you train agents yes yes and that's exactly what I'm talking about they're going to be like this literally just rolled out a few weeks ago and they're adding things every time I go in there one of the other good places that you can go to um they have a forum on the workplace for Moxie only so you can go in there and see what others have talked about um uh that's where I learned a lot of the tips and tricks to be honest with you because Coldwell Bankers had it before us so I was watching all the Coldwell Banker stuff on uh workplace because they're already doing it so their their agents are asking their broker you know questions about it that broker's going and getting the answers for it and then he's posting them on the workplace so I'm reading this stuff so that I can see oh good I already have the answer right there you know and then there's also um two people from Century 21 that are moderators for that particular part of that page and if you can't find something you can send a message to Bob Patel is one of them and that's someone that I've been talking to about certain things too uh when I have questions and they're all really nice and they will help you there is a Moxie Works helpline there the there's a little text line they have a chat bot that pops up so there's lots of help there don't feel frustrated if you get lost you can always call me and we can figure it out together until I get super proficient with this um but yeah it's going to be really cool and I like it a lot so well that's great well remember reach out to Debbie check 21 online there's so much other great things on there too and I know lots and lots of Agents enjoy going on 21 online though there's several agents that are busy with just doing their business and never get down there rarely get on there because they don't know what's available to them I have agents that have been doing the same business for 20 years and just don't think they need any technology but if they just researched a little bit and go wow I could have been way more efficient I've been keeping in touch with people that could have been doing all of these things over years because the last thing I'll say today is staying in touch with your sphere and your past business is crucial they're agents that are out of the business today that used to be great they used to a lot of business and then something happened and they all of that past business they never followed up with they never got them on auto campaigns and emails and organize them they just got business the old-fashioned way this people referring them to people and they've never followed up with them they have all these hundreds and hundreds and hundreds of past sales over many many years and then their business just dimes and I've seen it happen many times the agents and all over our industry and that's the number one reason I just don't understand how agents could have hundreds and hundreds and hundreds of sales over a career and their business just dies you know how it is they don't follow up they don't connect they don't stick stay in touch with their people they just think people are going oh I sold them a house five years ago they'll call me again so think about it anybody watching this if you've been in the business more than a year and you've had a sale and when's did you talk to the person you had a sale over a year ago you better you should have call them at least once at a minimum but all the emails and the connections you could have made asking for referrals over the last year and I know don't feel bad I would say 99.9 of Agents even the busy ages even the great agents watching this will say yes I have clients that have sold properties over a year ago five years ago that I have not talked to in over a year or sent that email or a mailer or text or stop by but just imagine if you're in this business 10 15 20 years and you actually stay in touch with every single person you'll have so much business you won't even know what to do with and uh and these are the technologies that help you do that so uh that's it for today anything else you want to add before we wrap it up today Deb nope I agree with that I think you know I I have agents every single day asking me about leads and you all know that a lead is just a person who clicked or asked a question somewhere it is our job as a real estate agent to nurture them and guide them and hold their hand and you can't get a lead if you're not talking to other people to get to them right so what I explain to agents is this and and I'm not uh I'm I'm telling you with 30 years experience in leads and follow-up is that the internet leads internet leads people that don't know not just that are not referred to you that don't know you that never met you and just come on out of the blue there's agents out there that are are doing okay or well with that those agents I I this is my 100 honest opinion any agent that says they get leads online and they're doing great realtor.com or Zillow and they go ah I'm buying leads or my office is giving me leads they would do five times better if they involve if they actually took that time and did it with people they know and sphere of influence and the people in their past and networking I I swear to you I'm not I'm is that it's a waste my I'm sorry people hate it's a waste of time internet leads because the the uh the it's right there you search it the best three to five percent turnover rate or closure rate of leads online leads that is a horrible number but it's always been there that means you have to be talking to a hundred people consistently that you got online consistently follow up with 100 people to get three or five sales a year out of them you know and it's kind of like you know what those online leads are there I'm sorry to stand on my soapbox here you know what they are it's like gamblers you ever talk to a gambler like yeah I went out to Vegas I won uh a thousand dollars great how much have you lost over the last 10 years going to Vegas more so those agents when they go I had five sales this year from online leads how much time did you waste and time is money you'd be negative if you gave yourself a salary you would be negative money for the amount of time you talk to all those cold people and had to follow up with them and again just like winning uh go with the gambling some people say I won at roulette yeah great that was 100 by chance just like an eight I got an airline lead and they would want to buy today and I showed him my house yeah this one out of a million yeah or less than that but why waste your time so talk to me talk to Debbie we have you know and Deb I mean how many hundreds or tens of thousands of leads that have gone out to our agents over the many many years and the percentage it's just it's just a waste of time but we give them out and we have agents that love them but if you really took the time to do it the referral way and meeting people and networking with people and stay in touch with people and putting your time into that that equals a business there are some successful agents very very successful agents that never put a dime into buying leads online leads it's all by referrals and their sphere and building bad that's a business if you were all if agents are referring uh are relying on their company to give them all of their leads if they're relying on a a new business all the time and not referral business you're gonna die out soon it's kind of like a restaurant if they're only in business because of new customers and not doing a good job and having those customers come back and referring them to other people they that restaurant's going to die out that's like your business so at the end of the year if you did well think about where all those leads came from if they came from online if they came from something you bought and they didn't come from referrals or people that you went out and asked for business you're gonna die out eventually you can't survive a whole career a whole lifetime and real estate with just brand new business that you buy hopefully that makes sense I agree on the tangent on this but it does it does all come around in a full circle and it all has to do with what we're talking about because you're engaged system is where you're engaging with people um not saying that you know an internet lead can't get you somewhere but what he's talking about all especially and we're talking to newer agents because you don't know what it's like before the internet right before the internet people didn't have the internet to get a lead or to search for homes they called an office and that's why people had floor time that's why they had agents inside the the office to answer the phone um I can tell you uh someone asked me once about well don't you do any floor time and I'm like we don't have floor time because there's no need for it the phone doesn't ring like that when Zillow in realtor.com took over the media a few
years ago I I think it was like around 2017 would you say Tony when the phone stopped ringing in the office and I was like the phone's not what's going on with the phone the phone is not ringing because Zillow and realtor.com took over the media and they told everybody to go to the Internet well that's that's exactly no that's exactly why I tell agents and especially new agents this is honestly the best time in history for an agent to get in real estate the sky is the limit 30 years ago when we got in the business there was no internet we barely had cell phones everybody had the office sign uh the office number on their sign because no one had their own phone and with and the companies would have the company coming we had floor time it was great I sat in the office I did all the floor I did more floor time than anybody did a lot of business these are leads that were going for other agents in our business office going to me because I happen to be picking up the phone that's how the business was and the companies had the money we had to advertise in the paper and on uh in the in the magazines in the in the the TV and oh that individual agents didn't have the money to compete with the advertising today you can compete with very little or free zero money with advertising yourself as an individual then better than a company can so you have all of that and the consumers today are picking agent and hope and this is my honest opinion is that they're picking agent and making sure that I like this agent make sure they're with a company that I recognize they trust and know that they're going to do they're with a great company because if they're looking and a lot of Ages so sorry to tell you this again my opinion is that when agents say hey it it's me it doesn't matter my company you are 100 correct if they don't see another agent but if you if that agent if that buyer or seller says hey or they have two referrals or see two names they go Joe Smith and Tony Geraci here I know them both the same I see them both advertising but I know their company more and I've seen their company around more and I trust their company they're going with that so I tell agents this and I'm sorry it's not just Century 21 but if you you don't know how much business you've lost because they've never even called you they've never even called you so if you have a friend that goes hey I have two friends in real estate one Tony over here Century 21 and Joe Smith over here with ABC Realty and give them because some people recommend two agents you never got the call that that your friend or your referral referred your name you never got that call because it never came to you it never knew so again these are um just we went off on way on a tangent but any of these topics uh Debbie and I are happy to talk to you all right we're hitting a half hour mark yeah this is probably our longest one right yeah I thought it was going to be our shortest yeah you never know you never know so well thanks uh Deb for the information reach out to either of us Debbie definitely knows more about Moxie works as I have not I know about it and I know what it can do but I don't know how to get into it and use it that's what Debbie's expert at or becoming the best expert in our office but also on the all online resources too but more to come so reach out to us if you need anything thanks for joining us thanks Deb bye everybody have a good day bye
2022-08-23 20:44
