n [Music] [Music] n e [Music] [Music] a [Music] [Music] [Music] [Music] a [Music] [Music] a [Music] [Music] [Music] n [Music] [Music] la [Music] [Music] la [Music] [Music] [Music] e [Music] a [Music] [Music] for [Music] a [Music] [Music] a [Music] [Music] [Music] [Music] a [Music] a [Music] [Music] h [Music] a e [Music] [Music] a [Music] [Music] [Music] [Music] [Music] ah [Music] [Applause] [Music] n [Music] [Music] a [Music] the [Music] [Music] a [Music] [Music] [Music] [Music] [Music] this year the sky the limit but can't forget all the amazing moments from last [Music] year like all the incredible trips I went [Music] on can you show me the photos I took out in nature [Music] and all the times of [Music] Celebration show me the memories I'll never forget so many great moments along the way I can't wait to see what's next [Music] hey I'm off to the next meeting but I need to find an Italian restaurant outdoor seating pet friendly of course can you send that to Luka oh and can you put it in my calendar [Music] [Music] ready next St stage reached speed up [Music] what jus chist [Music] [Music] what have to do [Music] yes [Music] [Music] [Music] [Applause] [Music] in the era of AI privacy has become more important than ever before as AI connects and transforms our lives in ways we never imagined like when it suggests when to leave for work based on traffic or reminds you to use that expiring coupon to fuel up for a busy day ahead but privacy threats have also evolved to give you peace of mind when using your phone we've strengthened our Baseline protection for enhanced on device security your personalized data is processed and combined in the personal data engine where it is encrypted and securely saved inaccessible to anyone else with a decryption key safely stored inside with nox Vault your devices connected in an ecosystem protect each other with nox Matrix ensuring safe data transfers while postquantum cryptography defends against future threats with 7 years of security and OS updates long-term protection is guaranteed and when using Cloud AI your data is neither shared with others nor used for targeted ads in the end you should have full control over your privacy and the power to choose your privacy settings even in the era of AI we believe your personal data should stay personal this year the sky the limit but can't forget all the amazing moments from last year [Music] like all the incredible trips I went [Music] on can you show me the photos I took out in [Music] nature and all the times of Celebration [Music] show me the memories I'll never forget so many great moments along the way I can't wait to see what's next [Music] hey I'm off to the next meeting but I need to find an Italian restaurant outdoor seating pet friendly of course can you send that to luuka oh and can you put it in my calendar [Music] [Music] ready next stage reached speed up what [Music] Jesus Christ here [Music] look [Music] [Music] [Music] yes [Music] [Music] [Music] [Applause] [Music] in the era of AI privacy has become more important than ever before as AI connects and transforms our lives in ways we never imagined like when it suggests when to leave for work based on traffic or reminds you to use that expiring coupon to fuel up for a busy day ahead but privacy threats have also evolved to give you peace of mind when using your phone we've strengthened our Baseline protection for enhanced on device security your personalized data is processed and combined in the personal data engine where it is encrypted and securely saved inaccessible to anyone else with the decryption key safely stored inside with KNX Vault your devices connected in an ecosystem protect each other with nox Matrix ensuring safe data transfers while postquantum cryptography defends against future threats with 7 years of security and OS updates long-term protection is guaranteed and when using Cloud AI your data is neither shared with others nor used for targeted ads in the end you should have full control over your privacy and the power to choose your privacy settings even in the era of AI we believe your personal data should stay personal e [Music] time to go TM everything's set ready activating unpacked stage protocols good luck please give a warm welcome to the president and head of mobile experience TM r [Applause] hello exactly a year ago we introduced the first AI phone powered by Galaxy AI the Galaxy s24 series opened up new ways to create communicate and get things done but what lies ahead is even more exciting today we are setting the standard for mobile AI Innovation once again and with the Samsung Galaxy s25 we are making it a reality right here right now to make this shift possible we built an aios from the ground off one ui7 our most personalized interface we defines mobile interaction because we integrated AI agent deep at the system level and together with Google we are reimagining Android with AI at the core the platform will soon welcome developers and partners with a shared vision for an AI ecosystem that's open inclusive and Limitless our goal is to provide personalized experiences by integrating AI agent and multimodal capabilities into every touch point of the interface regardless what agent or app you use use starting with Google Gemini thanks TM last year was a very productive one for us with a series of research breakthroughs that culminated in the release of our state-of-the-art Gemini 2.0 Foundation models as we kick off 2025 we'll be continuing that pace of Relentless Innovation we believe the next Frontier for AI will be agentic systems systems that are able to accomplish tasks and do useful things for you at Google deep mind we have long pioneered the development of AI agents starting over a decade ago with systems like Alpha go the first program to beat the world champion at the complex game of Go this area of research has been rapidly accelerating in recent Years and we're excited to begin making these advances available to everyone last month we started to expand our trusted tester program for project Astra which is our research prototype exploring the future capabilities of a universal AI system that will be helpful in your everyday life and now we're so excited to be partnering with Samsung to bring some of its groundbreaking capabilities to the Gemini app I'm delighted to announce that screen sharing and live video streaming is coming first to Android and the Galaxy s25 Series this means in the coming months you'll be able to ask Gemini to reason about the things you see whether it's on your phone or the world around you based on the size chart a medium is equ equivalent to a size 38 however since the jeans have a relaxed fit you might want to consider sizing down to a 36 for a slightly more fitted look your dough looks smooth and elastic which is a good sign to be extra sure try the window pane test take a small piece of dough and gently stretch it out if you can stretch it thin enough to see light through it without tearing it's ready to go our partnership with Samsung will help shape the future of AI through new form factors like glasses or headsets to more agentic capab abilities like the ability to take actions on your behalf as our research advances incredible new experiences will become possible stay tuned for much more to come with Android and Samsung in the months ahead thanks and enjoy Galaxy unpacked TM back to [Music] you thank you deise Samsung is excited to build the next Frontier for AI with Google Galaxy s25 introduces the most intuitive the most natural the most personalized Galaxy experiences ever it understands not only your commands but also your intentions now you can talk to Galaxy s25 as if you are talking to a friend you can initiate multiple actions with a single press of a button and it not only understand you but also anticipate the next few steps as your very own AI companion to build Cutting Edge AI experiences we focused on one thing above all that privacy as AI becomes more powerful it must also become more personal to deliver class leading personalization we are introducing the personal data engine now you can enjoy tailored experiences while keeping your personal information secured on your device not in the cloud personal data engine enables personalized AI services that is protected by Samsung KNX 4 these experiences are only possible thanks to incredible Fe of software and Hardware engineering today we are introducing a customized chipset for Galaxy with the most powerful mpu for groundbreaking mobile AI experiences this customized chipset also advances Galaxy's class leading photography and editing with our next gen Prov visual engine and high resolution lenses across the entire s25 series Galaxy Pioneers the AI camera experience to a whole new level everything you see here today marks the beginning of a new reality a fundamental shift not just in the technology we use but in the lives we live and the things we do things you thought you could never do but now you can life opens up with Galaxy thank you [Applause] yeah you know the world gets say the word and you give it to me woman I won't get sick give me all your I'm IMM to it it I won get sick me all your poison I'm IMM to it incredible incredible [Music] move my next schedule to tomorrow noon and send it to JY [Applause] incredible [Music] incredible thank you over the past year Galaxy AI redefined how we interact with technology providing convenient experiences that help us every day with generative edit and photo assist we've unlocked new Realms of creativity Circle to search with Google has helped millions of people uncover knowledge and explore the world and millions more have used Galaxy AI to experience deeper more meaningful connections this this includes breaking down language barriers in real time making conversations simpler and more efficient for in-person and call translations we now support up to 20 languages and these translations occur on device to maintain the level of security you know and trust that level of convenience extends Beyond communication now if you're on a call and have to take notes Galaxy AI will help you easily create a full transcript and summary of your conversation and this happens directly from the call screen so you don't have to switch apps it allows you to show up fully on calls without worry how catch every detail in your notes today with the Galaxy s25 series we're ushering in the future of Galaxy AI a future where your routines are uninterrupted and elevated and where communication Discovery and productivity feel effortless and natural here's a preview you [Music] confidence you giving me [Music] that me that confidence [Music] keep me that confidence Galaxy AI works for you to encourage Simplicity and convenience in your daily life like many of you I reach for my phone shortly after I wake up and my Galaxy s25 greets me with a personalized overview of my day where I can see all the information I need in one place we call it the now brief because it proactively shares information tailored to me when it matters most like when I need to leave for my next meeting Galaxy s25 shares relevant updates right on the lock screen no more unlocking the screen or digging through apps and it isn't all meetings and business I'm a big soccer fan but I don't always have time to watch an entire game with now bar I can catch updates on scores highlights and more for teams I follow on Google right from my lock screen so I don't miss a thing the nowbar delivers realtime updates keeping me informed throughout the day effortlessly now you might be wondering how does Galaxy AI anticipate what I need and when I need it meet personal data engine the personal data engine organizes information into a Knowledge Graph tailored to you by understanding your context preferences and routines to give you a deeper understanding of the personal data engine let's hear from one of the pioneers of the field Ian horx hi everyone it's an honor and a pleasure for me to speak to you today what Samsung is able to accomplish with a personal day engent is unlike any other technological innovation on the market right now at Oxford semantic Technologies we've been developing the technology behind the personal data engine known as knowledge graft technology knowledge crafts provide a natural and Powerful way to combine complex data and background information similar to the way human memory and reasoning works I like to call this knowledge-based AI using knowledge graphs allows computers to better understand information and thereby draw more accurate conclusions and deliver more accurate insights this can have a huge positive impact on the usefulness of our smartphones and other devices until recently smartphone services and applications have operated independently of one another limiting their ability to provide insightful responses the personal data engine allows us to overcome this limitation by understanding a user's experience along with the surrounding context and storing it in the user's personal Knowledge Graph as a leading Global brand with a comprehensive ecosystem of smartphones and peripherals Samsung is uniquely positioned to provide a realistic and deeply personalized experience not only across multiple apps but also across a wide range of different devices for example if a user wants to find photos taken on their last summer vacation or the title of a video played at the gym yesterday the personal data engine will be able to search for them using the user's personal Knowledge Graph to combine knowledge of the user's experiences with data from multiple applications this level of integration is revolutionary it will change the way users interact with their devices for an experience that is enhanced overall and importantly is more personal we're excited about the possibilities that the partnership between Samsung and Oxford semantic Technologies brings and we look forward to exploring new avenues together thank you and back to you drew thank you Ian our goal is to deliver personalized AI suggestions tailored to your unique lifestyle while ensuring your data remains private this requires a new way of thinking about the design of the user experience one ui7 is designed for the era of mobile AI it's seamlessly integrated into the core of the operating system so that features services and interactions across apps speak the same language delivering a more fluid and personalized experience across multiple content text for instance AI select conveniently recommends AI features based on what's on your screen if you're looking at text generative writing assist provides a full menu of AI writing tools you can choose to summarize check for spelling or grammar or edit the tone it'll even propose formatting options asking if you'd like to bulleti a list or turn it to an easyto read table instantly converting the message into the format that you choose for images One i7 provides AI based visual experiences to help you create and edit so if you're looking at a photo that a friend sent drawing assist will suggest edits or generate images for you to send back directly from your screen and without having to open any additional apps with one ui7 and Galaxy s25 you can even talk to your phone like you would in a conversation whether it's navigating onscreen content or fine-tuning your settings I'm sure you've all experience moments when your eyes are feeling extra tired from looking at your screen now you can tell your Galaxy s25 if your eyes are getting tired and it'll offer to turn on the blue light filter helping to ease the strain and make you more comfortable your voice now even opens new doors to search removing multiple in-depth steps let's take a look find the photo of Max enjoying spot in a bathrobe and [Applause] cucumber tick tock tick tock when ready for another spot tonight as youve just seen you can now simply talk to your Galaxy s25 like you would to another person to complete tasks that once required multiple steps for example if I ask my Galaxy s25 to find a photo of Max from last winter and a red coat eating cake our large language model breaks down the question to the time period main subject in details so for this specific photo my gallery app will narrow down to the search to last winter then look for photos of Max within that time period Then using our vision language model it'll pull up the most relevant photos that satisfy in a red coat eating cake all of this is done on device which means you'll be able to conduct complex searches even when you're offline with natural language models built in the Galaxy s25 series delivers true multimodality touch gesture typee and voice this is a dramatic transformation in how you interact with your device last year on this very stage with Google we unveiled Circle to search a powerful way to search anything your screen without switching apps ever since Circle to search has expanded across Galaxy phones tablets and foldables and continues to add new capabilities like one tap actions based on contextual understanding Circle to search can now automatically identify if there's a phone number email address or URL even as part of an image and understand that you may want to make a call send an email or open a website it also res recognizes music playing on screen if you're watching a video and hear a song in the background you can simply bring up Circle to search to find the song without needing to open a separate music app circle to search is always improving to help people find the information they're looking for faster and easier now with AI overviews it delivers quick and helpful search results using generative AI making it easier to explore memes art and gadgets with a single gesture Galaxy AI is like having a personal companion always ready to respond to your needs we're building an AI platform that'll integrate across apps allowing users to enjoy seamless experience simply by talking to their device today that Journey Begins With Google Gemini which takes conversational intelligence even further [Music] [Music] [Applause] hello hello thank you Samsung for having me and for our long-standing partnership we've innovated together for years to revolutionize mobile Computing and create devices and technologies that people love today we're going to talk about how we're pushing the boundaries in Mobile AI last year we unveiled Gemini our powerful AI assistant captivating billions T of Android users by placing it at the core of the mobile experience we're making it even more accessible on Galaxy devices simply long press the side button and Gemini will be right there to assist you or respond to what's on your screen having Gemini just a button press away is a total GameChanger we're constantly making Gemini a more helpful Mobile Assistant it can already think things through for you to inform action across apps from YouTube and Google Maps to Gmail and Spotify and starting today Gemini can also connect across Samsung apps including Samsung calendar notes reminder and clock so you can ask Gemini about your favorite team's upcoming schedule put it in your calendar or set a reminder to buy tickets all with a single command now it's the start of the new year and I'm trying to eat healthier I can just ask Gemini can you find some high protein vegetarian snack ideas and add them to my notes Gemini not only searches for high protein snacks that are vegetarian but it'll also take action on my behalf and create a note in Samsung Notes I'll have those healthy snack ideas right at my fingertips when I'm at the grocery store but maybe you're looking for more in-depth help for those moments when you want an assistant to help you ideate and work things out Gemini live lets you have natural free flowing conversations with your AI assistant because Gemini live Works seamlessly on Samsung devices it's easy to transition from what I'm looking at on my phone to starting a conversation about it and now I can have live conversations about all sorts of things from a picture I have on my phone to a YouTube video I want to talk about or even a PDF this awesome new capability combining Gemini live and multimodal context is coming first to Android and the Galaxy s25 series now this is really helpful for when I want to learn about something like how to be a better photographer here's a recent photo that I took let me ask Gemini for some help ah a Labrador Retriever are you looking for some information on this breed or do you need help with something else um I'd like to improve my photography how's my composition it's a good start I like how the dog is the clear focal point but right now the dog is centered in the frame which can be a bit boring try moving a little off center to create a more Dynamic composition that's great thank you um is the lighting a little muted how can I make this more vibrant yes it does seem a little muted for a more vibrant look try shooting on a sunny day if you can't wait for better weather you can try editing the photo afterwards increasing the contrast and saturation can make a big difference I've never really understood contrast how's mine can I make it better contrast is basically the difference between the lightest and darkest areas of your photo if the difference is small the picture looks flat if it's too big it can look harsh it's a bit low in this image but you can increase it during editing to make the colors pop more thanks Gemini that was really great now we want s25 users to experience the best of Gemini so all devices will come with six months of Gemini Advanced and 2 terabytes of cloud storage at no extra cost Gemini Advanced comes with our most capable AI models and Priority Access to the newest features it'll also include screen sharing and live video viewing in the future as Demis announced Gemini has become an incredible assistant to help you get things done and get things done for you together with Samsung we're redefining this new era of mobile Computing and we can't wait to see what you do with it [Applause] [Music] thank you Cy Gemini live on Galaxy s25 offers a glimpse into the future of AI agents that understand what you see and what you say multimodal AI will transform how we interact with all our devices with smartphones and wearables to new form factors like multifold and XR devices as we announced with Google in December we're co-developing the Android XR ecosystem working hand in hand to define the operating system user interface and Hardware these upcoming XR devices with multimodal AI will change how we interact with the physical and Virtual Worlds interactions will be more natural and intuitive and we can't wait to share more details later this year as TM highlighted our goal is to enable personalized AI experiences by integrating AI agents and multimodal capabilities on all our devices for this we'll continue to embrace the philosophy of open collaboration we believe that this approach leads to better user experiences and will grow the AI ecosystem with developers and partners with Galaxy AI we're committed to providing new AI experiences with apps core interfaces and AI agents across our devices this is just a beginning and we're excited to bring our vision to the Galaxy s25 we understand that many people work worri about privacy and security and we take these matters seriously our on device AI processes your data locally with the personal data engine and which is protected by Samsung nox Vault a dedicated security processor and dedicated membersip work to safeguard your data the cloud AI will access your data only when it's necessary and your data is deleted shortly after your request is completed this means you don't have to worry about your information being used to train AI models or for advertising our skure hybrid AI approach keeps your data private and secure while delivering a cuttingedge personal AI experience additionally we believe it's important to support responsible use of AI people should know when content is AI generated and intellectual property should be protected that's why we're implementing C2 paa standards with the Galaxy s25 series a watermark will be added to AI generated work and its Origins are captured in metadata this means you will know when something has been created by AI it's all our effort to promote a more more transparent AI world to deliver the most advanced AI capabilities on the Galaxy s25 we have also focused on the fundamentals to redefine performance let's take a look [Music] [Applause] [Music] [Applause] feel yeah Power feel [Music] [Applause] we're offering our most advanced performance ever on the Galaxy s25 series we teamed up with Qualcomm Technologies on the Snapdragon 8 Elite for Galaxy a customized AP engineered to unleash unparalleled mobile performance performance this groundbreaking 3 nanometer AP our first ever for Galaxy smartphones propels us into a new era setting a new standard for Speed and efficiency this is the engine behind Galaxy AI powered by a 40% stronger npu it runs Advanced AI directly on device minimizing Reliance on cloud processing for faster and more seamless AI experiences and with remarkable CPU and GPU this integrated Powerhouse ensures quicker load times faster app execution speeds and smoother graphic rendering for an optimized gaming experience but of course sometimes we have to hit pause on gaming and shift gears to respond to a message or complete a task G galxy s25 is incredible performance supports you through it all keeping things smooth and consistent even when you're multitasking across apps Galaxy s25 display takes that fluidity even further with Pros scaler leveraging AI based algorithmic processing to reduce noise and enhance every image and video on screen now even in HD+ or fhd plus modes you'll be able to enjoy highdefinition content with sharp lifelike details Pros scaler intelligently boosts image quality by up to 40% compared to the previous S Series all three Galaxy s25 models base plus and Ultra support up to 120 HZ refresh rate so you'll see smooth motion on whichever device is right for you the Galaxy s25 series is engineered to deliver hyper realistic Ultra smooth gameplay powered by Vulcan optimizations it minimizes CPU and GPU load improving the FPS by up to 18% for consistent smooth performance even during intense sessions and thanks to the power powerful processor rate tracing performance has been elevated by 40% this enhancement yield stunning lifelike visuals through advanced effects like realistic lighting shadows and Reflections setting a new standard for mobile gaming we're also continuing to collaborate with top gaming companies and Studios to further enhance your gaming adventures and while you're locked in tier game Galaxy s25 will maintain Peak Performance with a newly Incorporated nextg heat dissipation architecture this unique structure efficiently manages heat generated inside the device to ensure smoother and more enjoyable gameplay streaming and multitasking at its core The Vapor chamber is now 40% larger than the previous model spreading Heat faster and more efficiently paired with a new customdesign thermal interface material or Tim Galaxy s25 takes heat management to the next level this tailored Tim perfectly fits the gaps between the aps preventing any heat loss and enabling faster and more effective heat transfer the result a device that stays cool under pressure after all we know what it's like when your phone taps out before you do that's why with the Galaxy s25 series we've achieved our longest battery life yet through meticulous hardware and software optimization and along with the mobile digital natural image engine display Tech to improve power efficiency that means more time to watch videos play games and multitask with outreaching for your charger we're proud to say that we've packed all this powerful performance into a Slimmer sleeker form factor without compromising on durability and while we improved durability for the previous Galaxy S Series we've raised that standard even further for the first time Galaxy s25 Ultra is designed with a glass ceramic cover material Corning Gorilla armor 2 adds a layer of toughness not only delivering Superior Optical performance but also making the Galaxy s25 Ultra more durable than ever with power and performance taken to new heights the Galaxy s25 series delivers unparalleled convenience to make people's lives easier this concept is at the heart of Galaxy's identity and it's integral to the way we design to tell you more here's Hubert what makes design truly exceptional at Galaxy it's about more than how something looks it's about seamless integration into our life essential Design This is Our design principle a principle based on intention and purpose it has three core elements simple emotive and impact full simple represents the purity of form Galaxy s25 Ultra has rounded Corners which create a holistic similarity between profile and form of the s25 and the s25 plus Galaxy s25 ultra's design is more compact Slimmer and lighter but it display is actually bigger thanks to the super slim bezel from its ultra slim engineering emotive is about evoking attraction through every detail the Galaxy s25 series comes in luminous shades of blue inspired by the Brilliance of AI we have selected pure titanium for the s25 ultra for its strength and sophistication while the s25 and the s25 plus feature armor aluminum too these materials enhance durability while maintaining the Sleep modern look that defines the S Series impactful UR are designs leave a longl lasting impression they're recognizable and iconic making each product unmistakably Galaxy our bold linear camera is Galaxy's identity we have created a floating camera design it's elevated visually enhanced to embody the camera's powerful performance let's take a closer look e [Music] [Music] [Music] [Applause] so far you've seen exciting updates to Galaxy Ai and the Galaxy s25 series but our story wouldn't be complete without the camera the Galaxy S Series has always delivered one of the most powerful and versatile mobile camera experiences available and we're raising the bar once again our next Generation provisual engine provides a comprehensive Suite of AI tools that help you capture and edit easily to create photos that are more Dynamic and pix are perfect and that's important because not a day goes by without me reaching for my camera and of course the best Snaps are portraits of my favorite people with the G Galaxy s25 series these photos come to life with more depth than ever before thanks to Advanced AI learning the object aware engine detects subjects with greater precision and now it also recognizes the lighting in your environment and adjust skin tones to appear more natural and true to life every detail tells a story and the Galaxy s25 series helps you capture them all today we're excited to provide you with more depth and control in your photos with virtual aperture which uses Advanced software to deliver an experience once exclusive to professional cameras in one simple movement you can wide the aperture to add Dimension or narrow the aperture to capture the foreground and background in sharp detail creating a powerful photo that brings everything together and if you like to create a certain mood the Galaxy s25 series features stunning filters developed using deep learning from film camera photography Galaxy s25 even lets you create your own custom look inspired by any photo you love Advanced AI in the Galaxy s25 recognizes the color tone saturation and brightness in the selected photo then creates a personal filter for you to use from there you can fine-tune the look of your photo by adjusting contrast saturation and more until it matches your Creative Vision of course getting that perfect shot is all about timing especially when it comes to group photos with Galaxy s25 AI can analyze each frame of motion photos to identify and recommend everyone's best look so if someone blinked you can pick a face where their eyes are open now everyone's got their best shot sometimes the excitement begins as the sun sets with the upgraded AP we're bringing unrivaled knitography to videos when filming a video Galaxy s25 can now precisely detect moving and stationary subjects and apply the best noise reduction for each capturing clear video even in low light we're redefining what's possible with camera technology offering powerful Hardware upgrades to provide High high resolution across all ranges for the first time we're offering a 50 megapixel highresolution ultrawide camera combined with Galaxy s25 Prov visual engine you have all you need to take great macro photos and ultrawide shots to tell us about his experience with the Galaxy s25 please welcome the award-winning documentary film maker and the director behind Netflix's breaking boundaries Jonathan [Applause] [Music] Clay I'm John clay I'm a nature environmental documentary filmmaker this film is about our deep connection to the ocean something that very often we forget uh just how connected we are I was filming a beautiful scene of a sleeping seal on the beach and I was in there close on the detail and I wanted to get the context I wanted to see the beach and the ocean and so with the high resolution ultrawide lens I could just flip get that wide scene and then get straight back into the detail it was [Music] perfect filming underwater it's really important to have an ultra wide lens because of the lack of clarity in the water means you need to get close to your subject but if you're filming big things you need to get the wide perspective with any documentary filming you need a range of lenses and every time you want to change your perspective change your focal length you're having to stop the filming and change the lens and reset now the beauty of filming with the s25 was it was all there at the touch of a button I had a lot of fun filming a little crab on the beach I was down low with the camera inching closer and closer and closer till the crab was literally just the other side of the s25 and it obviously looked and and it came over and gave me a little pinch on my finger just to see what I was and and then it carried on and went back down its hole and that moment of intimacy was actually really beautiful and it's just not something you'd ever get when you're kind of more distanced by all the kit you normally have so yeah it was a special moment in Natural History documentaries you're often shooting sequences over multiple days and the conditions can often change from day to day the advantage of shooting in log is that you've got maximum flexibility to create a uniform color across all those different shots it was really great having that feature on the s25 ultra because it meant I'd be filming early morning middle of the day very different conditions but I just had that confidence that at the end of the day I could get the perfect color balance across all my shots when you're filming it the colors look really quite muted but then when we took that footage from the s25 Ultra and you put it through the color grade and then you see your footage and it just sinks the colors are beautiful that's a really magic moment actually in the film making process the intimate nature of filming with the s25 really aligned with the theme of the film connection connection to the ocean we are all part of this Living Earth and the ocean it's part of us thank you John as you've just seen Galaxy s25 camera unlocks a new level of creative freedom so no matter where those photos or videos are taking place on land in the air or even underwater our technology ensures stunning results and this is true whether your professional or capturing everyday moments to share with friends a new 10 bit HDR video provides a wider color range and contrast compared to standard dynamic range resulting in more vibrant and realistic video so you can take breathtaking videos with just a simple touch and for the first time on Galaxy we're introducing a whole new prograde camera experience log video log video log video allows you to capture a wider dynamic range with more detail giving you maximum flexibility during the editing Stage IT supports the 10 bit atvc codec offering better compatibility and smaller file sizes for easier shooting and editing in zebra pattern and false color are built in to help you monitor brightness but the magic really happens in post- production where you can freely color grade your log videos with editing tools like d vincci resolve and Adobe Premiere Pro these features bring Advanced film making capabilities to a device you carry with you every day of course shooting doesn't always go as planned have you ever filmed a video only only to have it interrupted by background noise Galaxy s25 audio eraser analyzes and separates the sound specific to the video so you can reduce the levels of unwanted noise let's take a look at some Boll from our set with Don I had a lot of fun filming in this video the AI detects noises like wind and waves so you can lower their volume and make the voice Stand Out filming a little crab on the beach I was down low with the camera inching closer and closer closer till the crab was literally just the other side of the s25 and did you notice the difference Galaxy s25 lets you capture every moment with Clarity helping you bring your story to life yes this is so exciting tomorrow but a day's notice from audition [Music] tape oh guys fun fact okay did you know that back in the day the upper class women they used to wear these big extravagant hairstyle where did you learn that from just smart ready and action it shall be done in the morning not as bright as you what's next I'm all ready for [Music] it the Galaxy s25 series and Galaxy AI help you get things done play and create it's transformative but what we've shown you is only the beginning because thank to Samsung's expansive ecosystem from Health to Home Technology you can scale that same AI across everything you do to tell you more please welcome [Applause] Prine we've talked a lot about how the Galaxy s25 series helps us navigate and capture the world around us but it also transforms how we experience the World by focusing on something in incredibly vital to all that we do our health with Samsung Health our vision is to empower you to achieve your best self we're doing that by creating an Innovative endtoend health and wellness experience that's intuitive and personalized our commitment to this Vision has always driven our progress from Galaxy Ring to Galaxy watch and Beyond we have continued to lead in personalized digital Health Solutions at the heart of it is our intelligence system for health which learns about you your daily activities and health metrics like Diet sleep patterns and activity levels to offer personalized insights and coaching I'll give you an example I travel often and have a busy schedule so it's hard to know whether I'm getting the sleep and rest I need and how I can increase my energy to take on the day this is where Samsung health comes in it tracks how much sleep I'm getting and how well I've recovered both physically and mentally which feeds into my energy score and gives me a quick snapshot of my body's Readiness to take on the day powered by intelligent algorithms Samsung Health also gives me Wellness tips throughout the day to help improve my energy score whether it's helping me get better sleep stay active eat right or meet fitness goals these tips are tailored to guide me towards the best version of my health soon these tips will also include gentle prompts to support my mental health and resilience and weekly reports full of information and tips designed to help me achieve optimal physical and mental energy and with Samsung's broader smart home ecosystem I'll be able to enlist my home to help me get the rest I need imagine fine-tuning the temperature air quality and even Lighting in real time as you fall asleep based on your sleep data our goal is to shape a new era of personalized Tech that intuitively adjusts to your lifestyle including turning off the TV as you fall asleep for more restful nights it's the beginning of a new year and I'll bet that many of you have made resolutions to get healthier being more fit eating better staying more relaxed while me too sticking with those resolutions can be a challenge but Samsung Health can support you across your entire Health experience from setting goals to help you achieve them with personalized coaching it currently tracks key data like your heart Health Nutrition sleep and exercise helping you better understand your well-being and providing you with preventative tips and screening for certain health conditions and with the personal health record now available in the US and India you can see health records from your doctor in Samsung health and use features like medication tracking to follow their advice and don't worry your data is securely stored encrypted and protected for your privacy in 2025 we're excited to launch new features that make it easy to improve your health from nutrition and heart health to mental well-being if you're looking to reach your Peak heart health the vascular load indicator will help you understand how your daily activities will impact your cardiovascular system and give you the the tools to reduce strain on your heart and maintain long-term heart health and to provide easier ways to track within your eating healthy we will be introducing the antioxidant index a groundbreaking feature that will measure nutrient Rich compounds in your system called beta carotene by tracking these antioxidants you'll get personalized nutrition advice that helps ensure you're eating right and with Samsung Foods tailored meal plant and recipes managing your nutrition will become effortless given the rise in mental health needs Samsung health will launch a mindfulness feature to support your mental health helping you monitor your mood and guiding you through self-care and mindfulness practices that are integrated into your daily routine and finally Samsung health will become your own personal health coach integrating data about your health to provide holistic insights and actionable paths forward to help you reach your health goals and even follow your doctor's advice this is health reimagined and we're not just talking about oneoff interventions our vision is to develop a comprehensive system that supports you through every stage of your health Journey from measuring your current health to giving you personalized Health insights and coaching and connecting you with providers and caregivers with our AI tools you will even be able to ask questions get real-time insights and receive personalized coaching as if you would from your own personal health assistant all through Samsung Health our focus is on providing holistic care that revolves around you from your health to your home to tell you more please welcome back Drew [Music] thank you Prine Galaxy AI is designed to provide you with care that supports you in all areas of your life even at home with our decades long Heritage of innovation and Synergy with our Multi-Device ecosystem Samsung is uniquely positioned to redefine connected living putting your well-being at the center a home is so much more than the devices in it it's about the people and pets that you love that's the heart of Galaxy Ai and smart things already over 370 million users worldwide are using smart things to transform homes into smart ecosystems that learn understand and adapt to you and that makes it easier to support the loved ones in your home through Automation and personalized routines even when you're away if you're a pet parent you've probably wondered about what your pets are doing when you're not home with smart things you can check in on your pets when you're away if they seem lonely or bored you can even keep them Company by turning on their favorite Channel smart things will also help you look after your pets well-being offering insights into their activity and overall Wellness we're actively collaborating on Pet Health Care Services and we're excited to announce that preet consultations will be available soon in the United States so you'll be able to ask a vet questions about your pet's health and get answers based on your pet's health records we know that taking good care of yourself your home and your loved ones requires energy to help lessen the load smart things provides meaningful insights to help you conserve energy so your devices can work harder and smarter for you by leveraging AI to analyze data from your connected devices and comparing your monthly energy usage smart things will be able to help you manage your home energy assumption suggesting actionable energy saving options in an easy insightful way it's all about helping you care for your home seamlessly with a simple request for assistance Bixby can help you navigate your connected home if you ask Bixby to turn off the TV when you fall asleep it'll use your wearable to detect when you've fallen asleep and turn off the TV that's connected intelligence at its best working together to support you that's what we've done through our open partnership with matter creating a connectivity standard that makes it simple to add more devices to your home network together we're proudly building a foundation for the future of Smart Homes not just for the next decade but for the next Century here's Tobin Richardson to tell us more thank you for the invitation to speak today and for the remarkable passion the Samsung team brings to developing and advancing connectivity standards align Technologies at the alliance it's our mission to ignite creativity and collaboration in The Internet of Things by developing evolving and promoting Universal open standards that enable all objects to connect and interact securely Samsung's philosophy of openness and support for multivendor ecosystems is in harmony with that mission and the vision of a unified interoperable iot ecosystem with leadership roles at every level of the alliance Samsung continues to drive the alignment by supporting initiatives like matter furthering our shared vision of advancing the iot landscape and benefiting manufacturers developers and consumers worldwide our work is far from done as we continue to tackle challenges today in interoperability user experience security and scalability to advance the smart home and the integration of AI matter plays a transformative role by creating a unified interoperability language Paving the way for innovative Aid driven homes achieving this Vision requires a collaborative approach and relies on resilient industry Partnerships Samsung's dedication has helped Drive the adoption of matter across the industry with matter compatible smart things hubs built into millions of products we are grateful for Samsung's expertise collaborative spirit and Leadership together we're not just building seamless connected experiences we're building a robust trustworthy industry and a more accessible secure smart home for everyone thank you Tobin we're incredibly proud of this partnership for all the ways it represents openness and enhances connectivity thanks to Matter's open standard we've been able to streamline integration across countless devices with smart things including Google Nest from automation to Pet Care Galaxy AI is personalized to support you across your home ecosystem that means security is crucial with KNX Matrix each of your devices can monitor threats amongst themselves using a private blockchain to maintain safety raising the overall level of security our commitment to security and privacy extends to the broader Samsung Galaxy ecosystem from wearables to your home that means a home where everything is personalized to you with optimized energy and care for your family and pets to make your life better easier and simpler but as we think about how we can improve everyday experiences it's also important to consider how we can make a positive impact on the world around us to explore this further I'd like to hand it over to Cassie to share [Music] [Applause] more hi everyone it's great to be here with with you all today you've seen how Samsung continues to push the boundaries of technology in so many ways and we believe that through advanced technology we can also create a better world for all we launched our galaxy for the planet initiative in 2021 as part of our commitment to do more with less this initiative includes a set of four goals to be achieved by 2025 focused on eding sustainable practices across our product life cycle we've been working hard to meet these targets and are now nearing the finish line for recycling we've even set a new goal for 2030 to incorporate at least one recycle material in every module of every mobile product to continue towards this 2030 goal we've expanded our use of recycled materials and Galaxy devices to include eight key key materials the Galaxy s25 and s25 plus feature recycled armor luminum for their external frames making them the first Galaxy smartphones to have every external component incorporate recycled materials with the Galaxy s25 we're taking another step forward by repurposing Samsung products that have reached the end of their life cycle today we're excited to announce the creation of our circular battery supply chain partnering with like-minded organizations to reuse batteries from previous use Galaxy devices this new process allows us to extract Cobalt from the discarded batteries of Galaxy products creating new batteries that contain 50% recycled Cobalt by recycling materials we're reducing the need for raw resources and minimizing our environmental impact Beyond materials we're also exploring how technology can actively make a meaningful impact on the planet starting with ocean bound plastic Galaxy and Samsung have been committed to driving positive change for our oceans by repurposing discarded fishing nets into Galaxy components we've prevented over 150 tons of Nets from entering our SE since 2022 through these efforts we've also deepened our understanding of coral reefs which are essential to Ocean health and are increasingly threatened by plastic pollution and climate change as John clay mentioned earlier we're all connected to the ocean this sense of connection drives our ongoing commitment to protecting and nurturing the planet to further this Mission we've partnered with sea trees a nonprofit organization to provide researchers and local communities with Galax cameras for coral reef restoration our Engineers developed ocean mode for the Galaxy s24 Ultra to help sea Tre local Partners capture high quality underwater photos and monitor these vital ecosystems through these initiatives we're reminded that sustainability is achievable together with like-minded Partners we're striving to shape a better world for all thank you today we saw some Stellar features of the Galaxy s25 series allow me to give a brief summary the Galaxy s25 series is built to redefine what a smartphone can do with Cutting Edge Ai and Next Level performance with one ui7 the Galaxy s25 series provides a seamless mobile experience that feels natural intuitive and effortless equipped with a customized AP optimized for gaming it delivers unparalleled performance and responsiveness and the AI powered camera offers stunning photography with professional level editing tools letting you create like never before and the best part all of these features are available across the entire galaxy s25 lineup from the base model to the Plus in short it's a true AI companion thank you Galaxy s25 Ultra will be available starting at $1,299 and the s25 and s25 plus will be available starting at $799 and $999 respectively the Galaxy s25 series will be available starting February 7th and pre-orders start today I'm so excited for you to try it out yourself and experience all the benefits it brings with the Galaxy s25 series we're setting a new standard for mobile AI Innovation where your device doesn't just understand you it anticipates what you need when and how you need it and then takes action to support you we can't wait for you to experience it yourself thank you so much for being a part of unpa [Applause] just when you think you've seen it all the show isn't over a culmination of our most Innovative technology packed into a form that's Sleek powerful and unlike anything you've seen before introducing Galaxy s25 Edge oh [Music] [Applause] [Music] [Music] e e e e e e e [Music] time to go TM everything's set ready activating unpacked stage protocols good luck please give a warm welcome to the president and head of mobile experience TM R hello exactly a year ago we introduced the first AI phone powered by Galaxy AI the Galaxy s20 po servies opened up new ways to create communicate and get things done but what lies ahead is even more exciting today we are setting the standard for mobile AI Innovation once again and with the Samsung Galaxy s25 we are making it a reality right here right now to make this shift possible we built an aios from the ground off one ui7 our most personalized interface redefines mobile interaction because we integrated AI agent deep at the system level and together with Google we are reimagining Android with AI at the core the platform will soon welcome developers and partners with a shared vision for an AI ecosystem that's open inclusive and Limitless our goal is to provide personalized experiences by integrating AI agent and multimodal capabilities into every touch point of the interface regardless what agent or app you use starting with Google Gemini thanks TM last year was a very productive one for us with a series of research breakthroughs that culminated in the release of our state of-the-art Gemini 2.0 Foundation models as we kick off 2025 we'll be continuing that pace of Relentless Innovation we believe the next Frontier for AI will be agentic systems systems that are able to accomplish tasks and do useful things for you at Google deepmind we have long pioneered the development of AI agents starting over a decade ago with systems like Alpha go the first program to beat the world champion at the complex game of Go this area of research has been rapidly accelerating in recent Years and we're excited to begin making these advances available to everyone last month we started to expand our trusted tester program for project Astra which is our research prototype exploring the future capabilities of a universal AI assistant that will be helpful in your everyday life and now we're so excited to be partnering with Samsung to bring some of its groundbreaking capab cap abilities to the Gemini app I'm delighted to announce that screen sharing and live video streaming is coming first to Android and the Galaxy s25 Series this means in the coming months you'll be able to ask Gemini to reason about the things you see whether it's on your phone or the world around you based on the size chart a medium is equivalent to a size 38 however since the jeans have a relaxed fit you might want to consider sizing down to a 36 for a slightly more fitted look your dough looks smooth and elastic which is a good sign to be extra sure try the window pane test take a small piece of dough and gently stretch it out if you can stretch it thin enough to see light through it without tearing it's ready to go our partnership with Samsung will help shape the future of AI through new form factors like glasses or headsets to more agentic capabilities like the ability to take actions on your behalf as our research advances incredible new experiences will become possible stay tuned for much more to come with Android and Samsung in the months ahead thanks and enjoy Galaxy unpacked TM back to [Music] you thank you deis Samsung is excited to build the next Frontier for AI with Google galxy s25 introduces the most intuitive the most natural the most personalized Galaxy experiences ever it understands not only your commands but also your intentions now you can talk to Galaxy s25 as if you are talking to a friend you can initiate multiple actions with a single press of a button and it not only understand you but also anticipate the next few steps as your very own AI companion to build Cutting Edge AI experiences we focused on one thing above all that's privacy as AI becomes more powerful it must also become more personal to deliver class leading personalization we are introducing the personal data engine now you can enjoy tailored experiences while keeping your personal information secured on your device not in the cloud personal data engine enables person personalized AI services that is protected by Samsung KNX B these experiences are only possible thanks to incredible Fe of software and Hardware engineering today we are introducing a customized chipset for Galaxy with our
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