Scale Facebook Ads To $500+ A Day On Your Shopify Store!
What's going on guys welcome back to another video in today's video we're gonna talk about how you can scale your facebook ads to a thousand, dollars a day five, hundred two hundred whatever, you want to scale them to we're, gonna talk about how you can scale your facebook ads and there's video so let's jump into my computer I'll show you exactly what, I'm talking about all right guys before we jump into this we need to do the last competition from the last video so what, I've done is I've copied the link from this video we're, going to go to the YouTube, random. Comment, generator and we're, going to pick one random, comment to win 100, bucks and when I call out your name so. Where I start here. You. Just comment below all right when you once, I've found a name so um Quinn Liu you, comment below and you'll get that 100 bucks from the last video, I was supposed to do in the last video but we had a very hectic week but, you have 100 bucks my friend so comment below and you'll get that 100 bucks just, comment your email, or something so I can contact you I don't want to put mine there because I'll get bombarded with emails now. Guys we're going to jump into this video what. I'm gonna be teaching you today is how, to scale. Up basically. Like because everyone thinks that it is like this you, know you just click a button and you scale and you make lots of money it's not really how it works so there's, a few things we're going to talk about and. I'll show you kind of how I scale, and you can implement these strategies into, your facebook, advertising so, the. Goal order say is a thousand bucks today it could be four hundred five hundred could, be 10,000, I don't know what if you want to get to about, a thousand bucks today is a pretty good, number. To get to it's 30 grand a year that's a return at that I'm sorry 30 grand a month over three hundred thousand dollars per year so, first. Of all we need to look at three key things before, we even think about scaling our Facebook Ads number. One is new. Accounts, are harder. To scale there's, a few reasons why when Facebook sees you're starting to spin lots of money sometimes they will ban you just. For no reason but usually it's because of that and just. Generally. New, Facebook accounts are very hard to scale so you want to just my. Tip would be to run some retargeting. Ads first before, you, go and start doing massive scaling, on a brand new facebook at our ads account okay, now. Don't get stuck with daily, Facebook metrics, or you will just become stressed so what I mean by that is like don't, sit there and be like oh man yesterday I had. At cost per purchase of $5, and then today I've got a cost per purchase of 20 what's happening something's wrong that.
Is Very very normal with Facebook, especially in, the early days it's trying to figure out where, to find your potential customer, so you're gonna get these up and down days it's, really inevitable, it just happens and we have to deal with those up and down days and our Facebook advertising campaigns, so don't stress too much about that I usually, got like obviously we have a new facebook at. The counter and you ad going and you haven't been going for very long you don't have a long stretch of time to look at so usually, I look at seven-day periods, instead of every day but, if you have haven't, had your facebook ad going for longer than seven days then, you can look at daily but just don't get too stressed when you see that your metrics are up and down that, can happen, and the. Third key thing is there, are many ways to scale Facebook, Ads people think there's only one way increase. The price or duplicate. Ads things like that there's lots of ways you can scale your ads and when you implement all of these things into, your, advertising. Strategies, then, you'll start to get to those thousand dollar days five hundred dollar days two, thousand dollar days and things like that okay so the, first thing guys before you scale it's really, important, to. Understand. Kind of the consequences. Of scaling, yes there's consequences there's, bad things that can happen obviously. Good, things as the money but first. Of all is PayPal, limitations, massive. PayPal, will limit you if you just like the suit basically, if you have a personal, faith our PayPal, account where you get to run about 700, bucks and income they, will lock your accounts and you have to send them proof of verification, you own that account, it's. The same with business account but you want to get your business account set up and you want to get to that $700, threshold, or I think it's really my seven hundred to a thousand get verified, on but, make sure it's on a business account because if it's not and they, start seeing thousands, of dollars coming in per day or per week they.
Will Probably start to hold your money okay, so you, want to make sure you have all your PayPal invitations out of the way and you want to have a business account set up really, for the influx of money to come in okay because they can shut you down in your time I actually just got banned off stripe a few days ago for. Chargebacks. I fixed. It I'm gonna stripe again but they, can stripe, and PayPal can come along and limit, whenever they like it's their platform, just make sure you're ready for that have the right accounts in place I'm. More. Hands-on what I mean by that is once you start to scale your business you're gonna get things like more. Refunds, and that so you, you need to treat it like a real business like you can't just scale. On them just not contact. Your customers for a week or stuff like that you have to be hands-on you have to be contacting, people you have to run it like a business. Have. Backup, suppliers, have at least one, backup supplier, there's, a view of one armed supply, that runs out a product you, kind of yeah you're screwed you can't redo much you're just gonna have to wait so make sure you have one backup, supplier, at least I would recommend more than one but at least have one okay, and. Have, one backup credit, card at least as well just. In, case when, you actually go and, you. Know you might limit out your credit cards or something like that you credit cards have a limit so you might want to have more if you plan to scale up big and also I missed out here more refunds, you are going to start to get more refunds, when you scale so, it might be a good idea to get a virtual assistant to handle this for you because you will probably be handling, customer service and other customer service things and, stuff like that so you, can get a very for all your customer service stuff but I tend to do most, of the talking to my customers myself because I like to be more on a more personal level but. For refunds it's easily easy to hire a virtual assistant to sort that stuff that and then. Products. Some. Products are easy to scale than others a lot of people don't really realize that some. Products you literally just can't, scale just doesn't, work so it's, really important, to kind. Of figure. Out you know it's really important to have a product that can scale okay and you want to make sure that you have a product that you can scale no matter what you do this is really really. Important, to your scaling um yes, well your scaling journey so, let's go down to, basically. The two, factors, that I care about I don't care about anything else, Roe, is return on your ad spend okay, and cost, me the purchase I don't, care about click-through, rates I don't care about link, clicks I just don't care about that stuff that those, those metrics, are really irrelevant because, it, comes down to who's, buying from you okay are you making a return on your investment, and what. Is your cost per purchase those, are the two things that are really because if you make if you're in a positive. Arm row. As or return on investment, of return on adspend whatever, it is then, you're making money if your cost per if, you if your cost per purchase is ten dollars and. So. It's like well throw it then you're making like 30 bucks you're spending ten dollars to make a thirty dollar sale that's, all that you need to know okay you, can be getting a fifty percent click-through rate by, making no money you could be getting a ten percent click-through rate and make, your money so I really. I really don't. Mess. With other metrics I mean they probably do come in handy but I just don't really miss them too much because I haven't found them to be useful unless I, specifically, need to look at those metrics, which I don't usually need to look at return. On adspend and cost. Per purchase are the ones that I use the most and that's. What's really important when it comes to scaling so. In this example we're going to talk about scaling, and for argument's sake we're going to pretend. That you have a website. Conversion, ad going and you're optimizing for purchases, okay. So first of all before you even scale, your facebook ads how, is everything performing, are you and the profit yet or are you positive return on investment which is the same thing as my own the profit, basically. You want to have an ad that's somewhat, consistent and you. Were actually making money or there's no point in scaling that ad the biggest problem I see with a lot of people is they will be like hey I.
Want. To scale my ad but I've only been running my ad for a few days and I'm like we're in the profit you know there's no point in scaling your ad absolutely, no point whatsoever and, scaling your ad if you're not making any profit okay, so. If your. Sales are up and down and you're, not on the profit you're not ready to scale it's that simple and what I mean by that is I know. That sometimes metrics, can be up and down on a day to day basis, but you, want to be at least getting some sort of sales every, single day consistently, before, you scale up your arm your advertising campaign so, in that case if you were not ready to scale what I would recommend you do and. Let's say you I do some sales but it's not every single day is, implement, things like upsells on your store and abandoned cart emails to increase average order, value and, then either way it's a good idea to do that at some stage anyway, because you are going to want to do that later but, if your air if your sales. Are inconsistent and you're not making profit yet you, implement some upsells you implement some stuff to increase your average order value then. You will get to the point where you're ready to scale up your facebook ads or you'll Duggal ads or whatever you want to do okay. Now. Are you on the profit and you're getting at least one, sale per day, really. You want more than that but that's kind of just what I threw down here, then. You could be ready to scale right you're probably ready to scale you're probably ready to take things to the next level um, but. I do want to talk about duplicating. I probably. Should have put duplicating, before retargeting, I just briefly touch on this real quick at, this point you should have already duplicated. And tested, this and tested that you're, ready you're gonna be ready to scale after you've already tested, a bunch of products and duplicated. Things and found, a winner okay, this is after you've found a winner let's just get that out of the way um. Retargeting. Is literally, the easiest way. To start up scaling your entire store, and income. It's instant, Facebook. Is collecting data every single day from your ads from. People that visit your store from people that Add to Cart from people that purchase you have this data and you can separate, it and you can do different ads to these people this. Is a way of upscaling. It's a very very easy way of upscaling, so you, should be doing retargeting, that's your first step to upscaling, your Facebook ad campaigns, your store and all that sort of good stuff that is your first step. Whip. Up a quick retargeting. Ad for people who have visited your products page and either, try to sell them the product you are selling or if, they have a purchase you can exclude.
Purchases, Or, try. And even sell them a new product okay that's another way of scaling up you. Know re targets convert very well you can have the weirdest ad and it will convert I remember I had a dog on one of my ads completely, not even related to what I was selling and it converted very very well retargeting. Ads convert very well you don't need to put a much work at all it's really really simple to do um, what. You want to do guys is do a reach campaign. And limit the ads to two impressions per day this, is really important because otherwise. Your, audience. Especially if you have a small retargeting. List is going to see your retarget, you, over and over and over again and you're just gonna waste money because. They're probably not going to purchase the data set you know and also, do like maybe a retargeting. For seven, days and then that's. It like just, have your retargeting list for seven days or five days because you don't want to speak consistently. Retargeting, these people and it'll happen really, really bad on a small. List because, you're just gonna be wasting, money this is really important, you want to look at that now, the next thing is price. Increasing. This is we start to get into a little bit more serious. Upscaling. Should. You duplicate, ads this is kind of what I was talking about before it, really. Depends so technically, yes you should duplicate, ads. And. But, you, know fake because Facebook is designed to work in a way where it will find the best performing ad set view then scale then you can scale from there so when, you're testing lots of products you're obviously going to be duplicating, different interests, because you had different products, well it's sort of good stuff right but. What people do because they've been taught is they will duplicate the same ad over and over and over again they don't change anything that's very very bad because. You understand all of this overlapping, that's. Very very bad um and. We'll talk about that a bit more in a second but. Right now I'm going to assume that you've already done all your testing like I said before and we already have a winner or a potential, winner um so you're ready to scale okay we'll talk more about duplicating, in a minute but if, you just keep duplicating, over and over again the same stuff for. Your scaling it doesn't, really work, too, well nowadays. If. You have an ad set that you think, is winning then. Scale it up slowly okay if you're not 100%, sure you need to scale it up slowly slowly. As always the best way because. You'd never really compromise, anything with your Facebook stuff so what I mean here is basically, if you have an ad set that's that, you think is winning or as a winner or it is winning if you just increase, the budget slowly, then that's a way of scaling every, single day but don't go for like five dollars to a hundred hundred. To three hundred because, you are going, to compromise your ads and they're not going to perform very well when, you do increase your arm ad price the, chances, of it slowing down the next day are quite high because it's had an adjustment but you can go into your data and you can you can follow everything now, if you see that you've had a bad day after a and it still keeps going you can actually go back and Facebook is smart enough to figure that out and you'll be alright again but just be, aware that when you slowly increase your, price on. Your winning ad you. Are gonna have a, couple, of days or at least a day later where it's going to be it's, going to perform a little bit better it might not but the chances, are the, chances of it happening are. Quite high so it's always actually, I'm good too as well increase. Your Facebook ad budgets, in the morning so it has all day to adjust, that's quite important, and this is a great way to scale. As a beginner like really simple retargeting. And increase. Prices on your winning ad set okay it, works but. Like I said before duplicating. The exact, same ad over, and over again so what, I mean by that I talked, about it briefly before us a lot of people will be like hey I've got an ad running for 10 bucks I'm, gonna duplicate, that and then now I'm, Scout up to 20 bucks I'm going to duplicate that now Scout up to 30 40 or whatever you're, not scaling, all you're doing at that point is you were duplicating, another the same ad set into another ad set into another same ad set and you're causing Facebook all of this confusion because Facebook, is just overlapping, all of these ad sets and that.
Two, Things happen at this point you, get really really really, inconsistent. Days, and you'll, be able to tell because you can cross-reference all, of that with the overlap, tool. That Facebook have all your ads are just gonna die they're two things that are going to happen it's, never really a good outcome and I'm talking about people that will duplicate the same ad 5 times 10 times 20 times and they, think that okay now this now I'm now running these ads at $200, because you know 5 times whatever or 10 times whatever I'm scaling. That's, not the case okay, you're not scaling you're just creating a headache for Facebook so try. Not to just duplicate the same thing over and over again when, you duplicate, you want to have changes. So. The first thing I would recommend you do, before. We get into any serious scaling. Is to duplicate, into interest and age because. We're, gonna talk about look-alike audience the audiences. In a second but you want to do those later because it takes a while to build that stuff up so now. You should have a winning edge that you can play around with a bit more something that's kind of you know increase, the price a little bit you make a little bit of money you can. Now start duplicating into, winning age brackets. And interest. I did initially put the interest down there but, you can start so, you know, you've got to add that's winning for that particular interest you can start duplicating into, other interest, and more importantly ages, ages are a big factor when it comes to winning ads and not winning ads so, you can go into the breakdown on Facebook and you can see what ages are working through you the best and then you can I wouldn't, recommend changing, it on that particular ad okay you should, never try, and change you should never change your main ad set too much when it comes to stuff like that duplicate. It into a new ad and then, just, run the winning, age, that's working for you then, maybe that ad will become your main one later on maybe maybe it'll perform better than your main one so you can pause your main one and let that one run and. Kind of I just want to bust a myth here guys if one thinks that forcing an ad is bad you can pause ads it's okay Facebook is designed for that you, can pause ads you can start them again no problem I've been doing this for years never. Ever ever had a problem with pausing Facebook ads my entire life um. So. Um let. Me just go back here so. We're. Always so yeah you can do that you should now start duplicating into different interests to see what works which we just talked about you can also start duplicating into, your winning ad brackets, this, is when duplicating, becomes important, because this, is when your standard duplicated in two different things and seeing what works okay Facebook. Is giving us the data all day long it will tell us what's, working and what, isn't working so you're going to be using that when you do your breakdown then. You can start duplicating into, different ad copy, which is really really important as well this is what's going to get your cost per purchase down or, up depending on what you do but you want it to come down so start. Testing, different ad copies or videos and images to. Get your cost per purchase down okay that's, how you get your cost per purchase down is by changing. The ad copy out and the videos images that add you. Know the headings and stuff like that the call to actions that's, what's going to get your cost per purchase down in the long run okay and make, sure you keep your our main edge set going don't change it do all of your edits on the duplicated, ad sets but. Yeah you definitely want to start looking into different err copies and things like that then.
Guys We get into the powerful, stuff the. Most powerful, asset, you're ever going to have, apart, from retargeting, list is your. Look-alike, audiences, now the reason you don't do this straight away and it's another mistake I see people do hey, Frank can I hit a hundred of my look-alike. Audience so I do look like audience now no, you should not you will don't want to do those too early because the. More you have and your look-alike audiences, the more powerful, they become okay. So, people, try to use look-alike, audiences, way, too, early, now. You can start your look-alike audience with a hundred of whatever actions, you choose that. You want to do so whether it be purchased as I Add to Cart but, Facebook recommends, 500, plus and that's what I recommend as well okay. 500. Plus do what Facebook recommends, and then you're pretty much on the right path um. So, there could be 500 Add to Cart 500. Purchases, and. This is why I wait to be my look-alike audiences, because they, are much stronger if you can create them off more, data, it's. A complete waste of time if you go and do 100, ad to carts because honestly, it's, not enough data for Facebook to go and get you a really specific, look-alike. Audiences, audience, so it's better for you to go and do things like different air copy go, and do things like duplicate. Into different interests in age and really build up those look-alike, audience sources. You, can start to get some super, powerful look-alike, audiences, for, your Facebook ads okay. And. Really, the add to cart' and purchase, look-alike, audiences, will always, be your most powerful. View. Content, and pageviews they're not exactly, the best they. Might work but I really do them as a last resort. Ads. Account and purchases your bit so what that means is you can go make, get a list of like I think it's 2.8, million in America, of. People. That are related. To your ad to carts or your purchases, and stuff like that it's really really powerful stuff ultimately. Ultimately these. Should make you a lot of money these ship would probably make you the most money in the end and, ultimately. At the end you'll most likely be running off look like audiences more than anything else there's usually what happens whether it be two three weeks down the track or month, month, or two or three or four or six months down the track I only, really use look like audiences, now because once you have that data built up it's really easy just go and consistently, promote, products to those people alright sorry guys my camera just, dummy. So. You look like always, going to be a strongest, in the long run another. Way you can scale. Up is to duplicate, into countries, it's quite important, you can actually make a lot of money from duplicating, into other countries. Depending, on your shipping you can branch out into different countries and you can make a lot of money in other countries, um I, prefer we go with the five stack and that the United States Canada, United Kingdom, Australia and, New Zealand now, Canada, has a really long shipping time they, are you can get cheap CPP's. Their United, Kingdom is pretty good New, Zealand you can get cheap cost. Per purchase and you, can also do quick shipping so I'm a New Zealand the shipping is like it hardly, ever comes later than 10 days usually around about seven it's really really quick shipping here so. You, can also go and branch. Out into other countries now, the. Next one is price increase, number, two at this. Point you, should have. Stable. Running edit so edits that are really really stable and you can finally increase them without any trouble this is where you really start to scout a massive, massive proportions. What, I'm trying to say is you'll have an. Amount. Of products, or whatever ad sets that are running really well for you whether it be four five six or ten or one and at. This point they will be so dialed, down that you can just go and throw a, 30%. Increase at it or 20% I think, I wrote down here so you should be able to increase your ad set by at least that should say by by. At least 20%, a day safely. Without those ad sets. Are. With those ads it's because they would have collected enough data and will be optimized, at this point, try. And do any increases in the morning so your ad sets have all day to adjust so basically, there's, the whole pointers, you get.
Your Ad sets to a point where you can just keep scaling the price up keep scaling keep scaling you optimize, you tweak and you get it to that point don't, be one of those people that get an ad going and then a week later that you want to ups you, want to upscale just cuz you had a few sales that week you want to make sure that. Ad and what I mean sorry, don't, just increase the price you, want to make sure that that ad is ready, for massive, massive price, increases, so you need to optimize it you need to duplicate, in two different air copies you need to duplicate in different, interests you need to make sure their ad is ready to be scaled up to the next level okay so, doing, all of this guys should get you to $1,000 per day no, problem, but the trick is to take it easy then. When. You have a nice consistent, running ad set or multiple, or multiple, ad sets you can stick out quicker which is what I just talked, about okay, so that my friends as dumb, pay. You can scout or crazy amounts but it it's really important to understand that there are some consequences worth scaling, it's not all about money you're going to have some problems and. Worry. About these two metrics okay and, just. You. Know start with retargeting it's the easiest way to scale your campaigns, then, do a slow price, increase, not, a big one then, going to duplicate, into interests and ages then. You. Know different. Air copy then. Your look-alike audiences, that's when you get to the powerful stuff and don't, please, don't think that scaling is when you take one ad set you duplicate, it into another any duplicate, it into another and you don't change me think that is not scaling, all you're doing is creating more problems for, your Facebook account all, right guys now before we go I just want you know that I have started a new Facebook, group this is different from my online samurais. Which, has 40,000, members it's amazing, in there but I just added one called Shopify, samurais that's specifically. For, Shopify. Guys so, come in here and I'm gonna be giving free information, all the time I'm in here every single day giving out information. Now. And yeah it's free come and join you'll get approved no spam we don't want that in here and you. Can come it this is the easiest way to chat to me because I don't. Give, out my email and stuff like that so we're coming to hear Shopify summarize summarize I'll leave a link in the description, hit. That like button hit. Their notification, button hit that subscribe button and feel free to go and watch another, video that's about to pop up on the screen and, I'll see you soon.