How to make your content shine on Google Search (Chrome Dev Summit 2019)
Get. To be back on this stage and I hope that you all have some energy left from two fantastic days of lots of content, and content, is what we gonna smooth, Li gonna be talking. About as well, because I would like to talk to, you about what we have done to, bring your content, out more, in Google search and make it shine. Cool. All right so I, think. One. Of the things that I have, learned over the last one, and a half years ish of talking. With you all and also bringing my perspective, as a web developer to the Google search team is that. Sometimes. We. Underestimate the. Power of Google search and what, it does to our website, because fundamentally why do we build websites not. Just for I mean sure, okay I yeah, we also build websites because we are kinda like excited, about the stuff that we can build like you know you've capabilities. And all that stuff that we brought to the web platform they're exciting, but. Fundamentally, we build our websites, for users, and all our our, work towards performance, and user experience and. Safety, and privacy and, all that are basically, mirroring, that as well but fundamentally. We want users to find our content, because the web apps that we create the content that we put on the web we think is very very valuable. Hopefully. You think that your content is valuable if, not we. Should have a chat I believe but okay let's assume that you think your content is really good and you have done the, necessary steps, to make it good how. Much does Google search give you how much does it help you well it turns out by a recent. Study that that, was. Done that. Approximately. 53% of, the content, that websites are CSS re the traffic that web sites are seeing are, actually, coming through organic, search what. Is organic search that's your you, know day to day search engine, of choice whatever, it is and that can be Google search for instance so what we are doing is we, are trying to bring free traffic to you to, bring your, content to the users to make sure that your content can actually, shine and prosper, on the web and that you your, company your business can actually be successful, as well so. That's like one thing one way to look at search and I think. For us developers, it's an important, venue to understand where the users coming from who we. Hope to be on the site and how can we make sure that they are seeing the content that they need to see because it's our content, after all and today. I'd like to look back at what we have done this year, to. Make Google search better for you so we are making things better without you having to do the work isn't that amazing like, free, good stuff it's, like free cookie I don't, know it's not as good as a cookie though I, still.
Is, It supported, does it work and we actually index content inside shadow Dom's and the, answer is yes yes. We do like this is absolutely perfect you find now, we have a shadow Dom content in this case like this indexed, yes, it is what. About this and then we use some mechanism, to get whatever is in the light Dom in this case can you render me we pull this into the shadow Dom and that gets flattened, into the tree and then we can index both of this so all of the content here will be successfully, indexed, in Google search, so that, means, we. Have finally, full proper, version 1 web component, support in Google search I. Cried. A little when we had like that moment like Oh finally. That's. A beautiful moment, another, thing that I'd like to just bring up because that's something that doesn't just like magically, we fix it because we think it's not broken is, if, you have images, images are a fantastic, way of engaging with your audience and making sure that, you surface, your content if you have your original image. Content, you should put that an image search because it's a fantastic venue for, people to discover your articles, around these images, as well if. You want us to index your images totally. Cool like we got you the HTML image element is there and he'll do you know it's perfectly, fine this. Is what we do we search for image, elements, in your. Content, and then we index them unless you prevent us from doing so by setting the normal index or something. That's. Not. Great. We're. Not gonna index that. Don't. Okay. Sweet. Speaking, of images we, are also basically. Working, towards making image search more useful for users we. Have a bunch of different venues of doing so so, we are having better query and understanding. As well as we are trying to be more useful for like, figuring out the context, of the image in the article, so we are featuring, images differently, and soon. You will be able to use search console to also tell us if you want to, use. Structured data to give us high resolution, images. These. High resolution are sorry I. Shouldn't. Have liked songs of that many songs yesterday, anyway. Stage. Right. So. If you want your high resolution, images, - not hurt performance you, can tell us in. Structure data in the future that, you have a higher resolution version and we can surface this in other places, like Google, homes or, Google Assistant which, brings more traffic to these images if you're lucky so we, highly recommend checking out the articles that are coming up on the Google block in the near future and also, using search console, to see if there's like new stuff coming. Speaking. Of structured data we. Have more structured data to make sure that your content really can shine we have how-to markups, you have QA pages, and. All that kind of lovely stuff, if you want to check that out, I highly, recommend using, that link to find what, kind of verticals, we support we've support all sorts of versions we support events like this for instance the website has structured data so, that we can highlight that an assistant as well as in the, search results, like here we. Have recipes we have articles we, have books, we have movie, movies. I think and TV series and all that kind, of stuff and this this gallery is a fantastic, place to check out what's. Happening there and definitely, it gets you like this is very very much an eye-catcher right you get more screen and state in google search which means your content, is more likely to catch the eye of the user recipes. Are one example. Sweet. Last but not least I said we have made sure that our tools are always up to date with the actual rendering engine so when you are using. Mobile-friendly. Test which results test all of these tests, you, are actually rendering, through the real Googlebot rendering, process and. This updates as Googlebot updates, now so we are no longer having like a discrepancy, between what we do in the testing tools and what we're doing the actual in. The actual Googlebot so, we. Also made, sure that we gave you a better flow of working. With things in Google search console the new Google search console allows, you to monitor how your entire site is doing is in terms of like how is it performing, in search but, also are there pages that are having problems, is there structure data that is broken and, also like all sorts of other things you.
You Have developers, you can help them understand, better what does these what. Do what do these performance, metrics mean what does the slow performance mean, on a specific page what does the soft 404 really do and basically. Help them prioritize the, things and if we work together we'll. Be able to bring better content, to all our users much, much more efficiently, and we, will be able to unlock, these like additional. Users that might come over organic traffic, if we like take all the boxes so, we can be working together we, should be allies we should not be working against, each other ok so. Last but not least I'd like to sum it up by saying like Google search is here, and we'll be here to. Help you and your users to find each other we, want to bring relevant content, to the users that you care about. You might not even have met yet and was. That I like. To say thank you very much for your time enjoy the rest of the evening and bye, bye. You.