GNI Live 3.0 America: Podcasts for News
Hello, good morning. Good afternoon, in some places. Uh and welcome to, our google news lab, youtube, live stream. It's monday november 23rd, 2020. And i am live, streaming, from the bay area. California. My name is michael grant, a teaching, fellow at google news lab. And. Today. I am very excited, to share with you. Um, one of our new trainings. In, our, youtube, live, and, this will be how podcasts. Uh so i'm really excited to. Bring you more, information. About how you might do this in your newsroom. Or. As a freelancer. And we think, um. These, this will be a very accessible, training, so. Um. I'm hoping to onboard you all successfully. And i'm really happy that you're tuned in and hanging out with us today. One thing i'd like to first start with is a word about the google news initiative. This is our effort to build a stronger future. For journalism. And, we have, three e's that are core to. Our work in journalism. And that is elevate and strengthen, quality journalism. Evolve, business models. To drive sustainable, growth. And empowering, news organizations. Through technological. Innovation. So i have to be. A representative. Of the first e which is elevating, and strengthening. Quality journalism. And so as a teaching fellow. Um. I have the great privilege, of. Um. Training newsrooms, across the u.s. And uh in even canada, now. And i do this, as a shared responsibility. With my colleague, maggie farley. And so it's been an incredible, year for us uh we've. Pivoted. Uh to. Um. Doing trainings, online. And uh, and through youtube live, and through. Uh google hangouts, meet. And so, feel free to reach out to us. Either of us to schedule, a. Newsroom, training for your, news. Organization. Also like to mention. Um, our, news training website. This is g dot co slash, news training. And uh, in here you'll find a number, of. Um tutorials. So things that we, might not be able to get to today, or, other things that are outside, of podcasting. Specifically. You can find it here, and what's really nice is that. There are simple quizzes, at the end of each. Course. And you can even get a certificate. Um, so. If you're interested, in things like. Data visualization. Or investigative. Journalism. Or environmental, journalism. Feel free to visit g dot co slash. News. Training. Okay so why create a podcast. Um. You know, it's a really interesting time in journalism. And we know that, um, you know, mediums. Are constantly. Evolving, and changing. And so. We think it's one. Just another, medium. Or, one. Other way that you can reach audiences. And we also know. That. There is, advertising. Growth. Um. That. Can be. Met, through. Podcast, platforms. And so if you just look at this quick chart, um it shows a snapshot, from 2017. To 2020. And we see that the industry. Brought in. You know, um, almost, uh. Half a billion. 2017. And then in 2020. Uh were. Over, a billion dollar industry. In advertising, growth, and so that's pretty significant.
What's Also significant. Is that, podcast, listeners. Are engaged. And they're loyal. Okay, so. Seven podcasts, are consumed, by the average weekly listener. And. They have a high completion, rate, 93. Listen, to all or most of the podcast, episodes, that they listen, to. And. 54. Are more likely. To consider, brands that advertise. On podcasts. So, that's awesome i think, uh not only for, publishers. Who. Are doing podcasts, but also for, brands and advertisers. That are interested, in. Being in front of audiences, that are, engaged. So one of the big questions that. You might ask yourself, is, what do i even podcast. Right. And so. One of the cool things right now is that we've seen a shift, from. Um the old, um, kind of. Ad hoc, podcasting. Um where you know folks would just kind of get together over a microphone, and interview each other and just kind of geek out on, whatever, um, thing they're interested, in. Um. But. If you're a news organization. Or even a news producer. Um. You can shift with this, industry. With or with our industry that's shifting to more quality, podcasting. All right. And though according to a recent report, by, the reuters, institute. Daily news podcasts. Make up less than one percent of the entire podcast, universe. Um. But they account for 10. Of overall. Downloads, in the us. So that's huge, that means that. Of the listeners, who are listening to news podcasts. Um. There, is. You know uh 10. Who are, you know, 10, of those downloads, account for news, overall, so that's pretty. Significant. So. One cool thing that i think you should keep top of mind if you're considering, podcast. Is that. You know you're if you're a news producer, news organization. You're already telling stories. Um, and so some of the questions you can ask yourself before. You begin, building a podcast. Are. Um. What audio, stories. Could appeal to my audience. Right. Um, you might be familiar. With um some of the, kinds of content, that you're producing, that resonates, well, in different. Mediums like newsletters, or, in your actual website. Or maybe your instagram. So maybe this could be. An opportunity, for you to explore. The kinds of content that might resonate with audiences. In audio form. And you want to ask yourself. What will drive them to come back to each episode. You know is it the format, is it a particular, news hook, is it, you know you have a great host. All those things are, questions that you can ask yourself about, how you might build a podcast. One thing that we know is that long-form, journalism. Um, is now, um wildly, popular. Um. And so we know that through, um. You know, uh. The reveal, podcast, for example. Or new york times the daily. Uh they're seeing really significant, growth. Um and so. Those are examples. That you can maybe tap into, to figure out if podcasting. Can be done in in a similar, format. At your news, organization. I'd also like to say that, you know um. What you're seeing right now on the screen, is a quick. Um. Uh, workflow, for how you might. Uh get started, with producing. A, podcast. Um and so, if you're, if you have questions about, what kinds of subjects, could you zero in on well, if you, have specialized, reporting in a particular subject. Um you can go to google trends and start to see what's popular, trending, around. Uh some of the terms that you cover regularly. You can also. Take those ideas, to, jambard. And jamboard, is just a really fun, google tool that allows you to get teams together. On a whiteboard, experience, that's online. On a screen. And. You know you can put your ideas, out there right, and discuss them as a team. And you can collaborate, in google docs to start to put together maybe like a a prototype, or, um. Or a guide for how you want to maybe produce your show. And, uh. And one of the cool things that you can also do i think is to keep it fresh, you know keep going back to things like. Google trend, and seeing what's popular, and what's trending.
Right And training, i think is really cool because you can. Well i'll get to that in a bit, we're going to open up google, uh a google. A couple of google trends pages. Okay. So. If you don't know already google trends is a really wonderful, tool for understanding, what users are searching, for online. And it's a good measure of interest. And so when you go to. Google trends you may see a page like this. All right. And so i pulled. Um these two, topics. Uh from. Trends. Landing page. Uh and so it just showed, you know two trends, um. Dining indoors, and dining outdoors. Now, if i am a, restaurants. Editor, and i want. Um or a food editor, maybe i want to start a podcast, in my publication. For food. And so here's a really cool thing to maybe, um. Figure out if if there's interest, in you know um, so, how are people dining during a pandemic. Um. And so now you're, you're seeing by this chart here that. Not only are people, you know interested, since 2019. And dining indoors and outdoors. But, we also, understand, that. You know that interest is wildly, different, now right. There's more interest in answering these questions, because, of the. Um the situation, that we find ourselves living in right. So this might be a really great way for. You know. A food. Editor, to start to go about. Sourcing, different kinds of. Interesting. Trends. In. Food related. Coverage. Uh here's a fun one too this can be for your, sports reporters, or for your, um. You know your, your music. Uh reporters. But, maybe you want to you know do, um, you know a sports, car podcast, or a music podcast, and the reason why i mention. Sports is because super bowl is is. Uh, right around the corner now. And we know that the weekend. Uh, is the, leading. Uh performer. For um, you know the super bowl halftime. Um. But, one thing that i did i know justin timberlake, did did a super bowl before. I'm not quite sure if neighbor did but i just pulled another justin. Um, but i thought it would be cool to just kind of talk about, you know um or look at trends, around, you know, popularity. Amongst, three. You know leading performers. Uh, or or or, musicians. Or and and if you're. A sports podcast. Or a. You know a sports, outlet. You might, you know do some really fun. Um topics, like, you know looking at. Performers, through the years, and you know looking how searched they are, on google trends, so that could be another really interesting, way to either. You know create. Content, around. A subject, or. You know just kind of dive a little deeper into, you know what people are interested, in based around you know, some, news events that we know are coming up.
And Then finally, i think this one is kind of interesting, this is, you know. Straight, down the line journalism. Kind of uh. Subject, area here so. You know um. Media bias, misinformation. And disinformation. So if you're covering, you know. Trends, in media, and what people are concerned, or searching, for. Um. Here's a a good example, and in this case i pulled another three. Um. And so this might be. Something that you can dive deeper into. And i'd like to take this example. Um one step forward i mean, you know here's blue it's media bias we can see that, you know that has long been, you know kind of leading, uh over misinformation. And disinformation. But we can see. That misinformation. Has really peaked at some points. As well as disinformation. Right people are searching, for it. And scrolling, down the page i want to bring this to your attention, because, in trends. We're able to see. You know related, queries. So. In the disinformation. Category. I can see the difference between misinformation. And disinformation. That sounds like a question to me and i can see that it's breaking out. Which means that it's growing, and search interest. And so i just want to pop that out so you can actually, see it here. And so maybe that is you know maybe we have a podcast. About. You know. Misinformation. Disinformation. Campaigns, and that kind of thing, and then that could be maybe one of the things that we open up the show with you know what is misinformation. And disinformation. How do you distinguish, the two. Um. You know how do you debunk. Uh and things like that so that could totally be an idea. Now what i want to do, right, now, is uh, go through the process of ideating. All right and so all this is is a really quick way. Um for us to throw some ideas, out on a board. And, workshop, them together. Or. We'll just keep this really simple what i want you to do is to visit this bitly, link. B i t dot l y, slash, three. Lowercase. N capital, q. Uh capital. Zero. Capital zero i think that's a zero, f, e. I think maggie will drop that, into the chat for us but all i want you to do is, uh to, throw some podcast, ideas, up there and you know and, see what others are looking, or are thinking about. Um, podcasting. As well, i'm gonna drop one in there i think i made some pre, uh post-its. On that board. So i'm just hopping over there. I've got some post-its, here. You can just click one. Drag it over. Double clicking will get you inside of the sticky, note and i'm just gonna say. Uh. Super bowl podcast. About super bowl music. Podcast. Awesome. So. You know. Uh. If that if this were something that i was ideating, over, one thing i might do is just say, you know, um. What's related to super bowl, music, um, you know, performers, through the years. All right, cool and then maybe i'll do like you know, um. Top 100. Hits. And maybe another one i'll do is, you know. Um. Let's say. Um. You know, uh. Embarrassing. Moments. If i can spell embarrassing. There we go. Cool. Awesome. So this is me and uh you know this this is a few things that i came up with and maybe so i maybe i'll have a few episodes. Uh about. You know um. Super bowl music. And uh and have these as um each's episodes. So, i encourage, you all to, you know. Workshop, your ideas together. Um you know you would want to invite people into your board, share them um, you know uh. Share your board with your colleagues. And uh come up with a you know a bunch of, you know. Ideas that you can, you know, that'll give life to your to your podcast. So. All right so moving on. How do you podcast. I think. That is uh one of the things that a lot of people want to crack the nut on and so. Uh here's, uh my best attempt. Um. A really great resource, i have found, is the google podcast, creators, academy. I, called in an academy, a program. Um, it's podcasting. 101. Um there's a webpage, dedicated, to it as well as an entire, youtube, channel. And so there's about 10 episodes, that go into the ins and outs of podcasting.
And It's everything, from recording. Uh, mixing, and editing. Um. So there's a lot there. Um, and you just take it a course at a time. And we think that'll really be helpful. But you're here with us right now so why don't we walk through a couple of different steps in the process. So the first thing you're going to want to start with. If you're wondering, how to podcast. Is you're going to want to start with equipment, and at a minimum you're going to need, at least a computer. And a microphone. Right. Um so you'll need, the computer. In order to you know. Access. Um, you know digital, files. And you'll need a microphone, so that you can record, audio. So that's a baseline. But if you want to get more professional, you can have an audio. Mixer. And you can even. Introduce. You know things like. Band or um other. Music. Um services. And um. Music applications. That allow you to add things like tracks. Or, um. You know um sound, like other audio, sound. And things of that nature. So that's a you know that so you can go the minimum route, and oftentimes, i encourage people hey, just ship your minimum viable, podcast, right like just get the idea there, and then try to see if you can grow your baby, right like, make sure you know like, you can workshop. Along the way to like really strengthen, the, the offering. Uh that you have. Via. You know whether it's um. You know. The format, itself, or the professional. Execution. On that podcast. The next thing you're going to want to do is record. Okay. Um. And so. If you can think back to, you know your news instincts. When you're going to cover a story. Or when you're going to, um. Report. You're going to do news gathering. Excuse me, so you're going to do news gathering, and you're going to want to gather, your, sources, and your material. And audio. Right. And so, maybe you'll have an audio recorder, that's handheld. You just want to make sure that that can produce, a digital, file. You can use your phone to. Record, audio, interviews. And also. You can record, remotely. And so a service like zencaster. Is really cool because. You know you can invite people. To. The application. And each one, of. The guests. Or the interviewers. Um, that are inside of this application. Will be recorded, as a track. All right. So that's pretty awesome. Check it out and that's. Zencaster. Now editing your podcast. Is another. Um important, step, and that is once you've gotten all your audio, right. Um. You know you might want to trim the, uh, and the thumbs, out, um, maybe, you know there's some parts that went a little long when did. You're going to want to condense, or you know edit, down, some of that audio. And you also want to be. Mindful, of how long. You know um, you want your podcast, to be so. You know if it's a 30 minute podcast. You can't have your guests talk for 29, minutes, you're gonna have to. Cut out, you know some of the parts that, you won't use, and just uh. Keep, the things that are you know, most core. Uh to your. Um, your show. All right and there's a lot of tools that you can use to do that so you can use audacity. Which i'm familiar, with, uh, you know it's it's easy to download, it's uh it's easy to understand, how to cut. Um. You can use um ocean, audio. Or. I think this is haya.io. I've not used that, before, but um. I did check the web page. And so. It is a pretty minimal tool. Another thing that you want to do. To enhance, your podcast. Is a pull, you know sound, files. Into. Um, your podcast, right or into your audio. Editing. Workflow. And so you know, these can be useful for things like your intro. Or maybe your um, you know you're you're starting a series, and you want to kind of brand your series, and so you can go to some of these places, like free sound. Or, um. Bbc's. Sound effects website. And you can grab. Audio, files from there, so one thing that i'll do really quickly. Is. Go and visit, the bbc's, website.
And These are a bunch of sound effects that they have, available, for download. Now this is using the rim arc license, so be mindful of that. And these are for commercial, use. As well. And one thing that i'd love to you know kind of make sure is that you know, we're a journalist, you're in the business of accuracy. Um so you wouldn't want to you know throw a bus in there that wasn't, in your. You know your interview if you're doing a, a recording, about buses. But let's just say you were opening, up with, you know um. With a little bit of a background. About this with the top you're going to cover, and you use bus sounds that would be a great way to use it right, hey i'm getting ready to do a report, about, you know bus breakdowns, on the interstate, and how dangerous, you, can be, so as i'm saying that kind of thing i might have some sounds of buses, going. And so, um. Let's just. Uh, now that i said bus is i'm gonna, scroll down here to buses. All right. And then i can just hit play here. I think you guys can hear. That. Awesome, so, that's just an example, so you can listen or preview, the file there and then you can download, it, all right. Cool. So, there's tons of uh sounds out there and, these are a few. Audio library, is another one. Looks like they have audio library, classic, as well. But feel free to. Check these services, out. And uh, and and you know if you find a use in them um that'd be great i'd love to hear about it. Uh the sounds of the world site is really cool too so. Uh this leverages, like uh the google. You know maps, google earth, you know kind of thing, and um. And you can um, basically, zoom into different areas, where, folks have captured, different, sounds. Um, and there might be like nature sounds, or, you know. Just different sounds from that region. So this is another really cool tool, now, it is in french. But if you have. Um, your, google translator. Um. Extension. Enabled, in chrome. Uh it will translate, the page. And so that will make it easier, for you if you're not a, native french reader. Okay great, another tool that's really cool, um, and this is usually a surprise, for a lot of my, um. In a lot of my trainings, i i, usually tease this out as a bonus, but, this is transcriptional. In google. Docs. And the way it works. Is, um. You go to the tools menu. You go down here to voice typing. You tap the little. Speaker, icon, and then you just start talking to your computer. And it will transcribe. Right. So oftentimes. We want to know. Um, you know, um. We may need to transcribe. Our interview, so that we can have a transcription. Of our interview, on our website. Um, you know audio, is not searchable. Uh, unless it's um. It's transcribed. And so. Um you can use this as a quick way to, you know transcribe. Some of the notes that you might have captured in some of your interviews. Also. You know if you're building a script, for your, for your podcast. Uh one of the things that you might want to do, is to. You know understand. Like you know how long am i getting, um you know, in, in, in my script, right, and so what's really cool is that, you can copy and paste, your script here. And start to figure out you know um. How long, uh it will take you to get through, you know that, those words, uh so it'll give you an estimate, of um. You know how long it'll take to read those words or for those words to be said. And you can. Specify. A reading speed, right so, some people talk very fast. Um i'm on the average, to slow, side. For how i talk. Uh regularly. Um. But. You can use this tool as a as a good gauge to say okay maybe i'm getting too long you know and start to figure out what you might want to cut out. All right. So it's really cool for for gauging the length, of. Of uh that would be needed, um.
Based On, you know um, the actual, text of of uh, of audio. All. Right. At this point i'd love to introduce, another. Really, cool, service, and i think this video, does, more, justice, than i can in explaining, it but this is ai, power transcription. Maggie will you go ahead and play that for us like it or not there's going to come a day when you think. I should record this presentation. We should do a podcast. I should start a youtube, channel i should record my screen. Hey guys hey everyone. We're pushing. Oh my god, we record a lot of stuff, yep you do but before you share it, scent. I don't like this you're going to want to edit it first. But editing is hard i know where do you even start right, well, i'll show you where to start. Meet to script, it's a powerful, new tool that makes editing easy, so easy that you'll want to edit videos, nice. How does it uh work, well first you need some video, or audio, if you've already got some just drag it right into the script. Wait for it. Hey guys welcome to my first youtube video. Hopefully my little guys don't fall. Whoa, what, nah. It takes your audio and turns it into text, so when this happens, all right guys i'm going in. Sweetie, what. Dinner. I'm doing a thing mom. You can cut it out like. This. How about, that, but, get this descript, can turn your text back into audio, i'm pretty sure this is a first edition. Super rare creature kawaii, i was wrong, it's a seventh edition more common than water creature kawaii. It's called overdub. Just type what you meant to say right into the script. I'm pretty sure this is a 7th edition, creature kawaii. And for those who need it the script has a screen recorder, built right in. Hey everyone. Uh we're pushing a big update today to our um, content management, system i'm sorry i'm gonna stop you right there this is so boring, i know check it out. Hey everyone. Uh, with a click you can remove every um, uh or, kind of like and. Whatever the hell that is. Hey everyone. We're pushing a big update today to our cms. That's so cool. And with a few clicks you can publish your project right to the web and easily share with anyone, damn, jenny. I underestimated. You. And descript is no slouch either with support for things like non-destructive, multi-track, precision, editing, no, titles transitions, and keyframe, animation. Audio mixing, and mastering, tools, even exporting your project to other pro apps. And get this, you and your collaborators, can work in the app at the same time no. So when you capture media pickle you mean green.
No, Mob. Make sure you edit it in descript. I think it's d script the script descriptor, the script. Wow, that was wonderful. Um. So you know this is it's it's really cool because i i think. It's um, it really shows how much things have evolved, in terms of tools that are at the right for journalists. Uh. You know and so, when we look at how we want to produce, our. Storytelling. Um. And in this case if we want to do with audio. Well, there are lots of tools that you can leverage, and descript, would be one of them. So let's really quickly, talk about managing your podcast. Now i know there are lots of services, out there, um. You know for, uh uploading. Um, your podcast. And, you know if audience. Reaches what you're after. You may want to do that, um google podcast, just also. Has a really. Nifty way of. Both, finding. Podcasts, that you're interested in listening, to. So i highly recommend. Uh that you try it out. And there's an app for it as well. But also. You can manage your podcast. And in that manager. Um are things like the ability, to upload. Um, you know a stream for your podcast. Uh, you know you can see analytics. So plays, downloads, and so on, and so it's a fully featured. Podcast. Manager. Um. That i think is is um. A really. You know, nice interface, for you to, um, to get your podcast, and manage it. So highly recommend you check that out and i just want to say a few words you know um, this is a really exciting time i think for journalism. And audio is on the rise, and, you know with devices. Like, you know your watch, and, you know um. You know you've got like. You know, uh, the google. You know home, stuff, and you know like, home pods. And. There's just so many audio. Devices. That. You can summon, to even. Start to play your podcast, and so i think it's a really great opportunity, for we journalists, to uh. To offer more of our. Storytelling, and audio formats. Great, so, that concludes. Our, um, podcast. Training. Uh again, feel free to visit g dot co slash news training, for. Uh, more trainings, like this. Um, and you can return. I believe it would be. Two weeks from now for our next. Uh. Youtube, live training. Um. But yeah we're really happy that you joined us today. I i hope that all the resources, that i was able to give you. Are, you know things that, unlock, something, for the future, of. Your. Reporting, in a different format. And uh, if you, want to keep in touch or follow up with any questions. Feel free to. Contact, us at newslab, support. At google.com. Again i want to invite you to. To training, with. Maggie. Or, myself. So you can schedule, those by reaching out to us direct. My email address is grantmichael. Google.com. All right. Uh thank you so much it's been a pleasure, i want to wish everyone a wonderful, holiday. Uh enjoy, thanksgiving. Um please stay safe, and uh, see you on the next. One. You.