What it takes to actually be a high value man (Honest Truth)
everybody casey zander here and in today's video i'm doing an interview with special guest akhtar and what he's going to be doing is we're going to just go back and forth and share his experience that he's had because i've had the opportunity and the pleasure of working with him now you know on a professional basis and a professional standpoint to further accelerate you know his masculinity journey his improvement his purpose his business and everything that goes into what he has became today to be the man that he is so before i you know take the reins here man do you want to give them a little rundown of who you are what you do and your experience just yeah introduce yourself absolutely so my name's axel khan as casey just uh mentioned i'm based in london so there's a couple of things i do i'm in essence a business buyer so i buy businesses so it's called mergers and acquisitions about 20 years experience in buying real estate deals and i also have a background in mindset so that's essentially what i do i help people to grow and scale their businesses get the right mindset in essence what my company does reaching excellence is helping to build wealth so they can live their dream nice solid so explain to them how we got in touch like what was how long were you watching my channel for before you took action and interacted with some of the products that i've had and whatnot it was quick it was probably about i think it was probably a couple of weeks so you know i i always watch personal development stuff i'm always watching you know stuff around you know masculinity mass continuity and leadership and what i liked about what you teach and what you um promote it's it's healthy it's a healthy way of doing things and i really drawn to the mindset aspects i've got an extensive background in psychology so one of the things that really drew me in was that you were sharing about what your beliefs were and that gives people the blueprint of how to think what to think what beliefs are empowering what beliefs are limited so that really kind of got me hooked in and i was like okay great let's watch this stuff and there's loads of valuable content i just get to watch it you know when you gorge on youtube content that's what i did and i was like okay great let's go and get into mbt i joined up and as i got into mvt i was like wow this stuff is really amazing content because there was lots of things that were the missing pieces for me on a personal level but also from the point of view of being a man on purpose and also having uh clarity about me as a leader and where i'm going in terms of my life it was one of those things that when i actually got into mvt it caused a lot of mindset shifts to me and i had some big mindset shifts about how you raise your game how you raise your identity how you raise your beliefs how you raise your self-worth i actually wrote a book called the code reaching excellence and in that book i talk about how your self-worth affects your net worth but not everyone shows you how to actually change your self-worth so there's lots of great stuff in mbt and then of course i was also watching you from a business point of view i was like how's this guy got an incredible amount of like subscribers on his channel he's growing at like like at the crazy insane rate i want to find out what he does behind the curtain and of course a little while afterwards i got into your 10 grain 10 game program which has been a game changer for me on a business level it's been phenomenal i can talk about some of the results we've got so far off that man lay it out there because i'll be i'll be frank with you i mean it's it's been a newer process and a newer mentorship for me and i've never in my life like it's funny because what i've noticed is a lot of people from the outside looking in when they see a content creator they see somebody like you know myself as they think that the videos i've produced are like that stuff happens by accident you know whether that be them going viral or when whether they're getting a lot of engagement and there's so many proprietary systems behind the scenes that i've used to actually get to where i'm at do you want to share a little bit about maybe some of the things that you've discovered that it opened your eyes and even maybe some of the newfound results you've had with it yeah absolutely so i've one of the things that i've done over like the last 10 or 12 years has run masterminds so i'm quite familiar with a lot of stuff that people do in terms of marketing funnels how do you get people into your your business how do you sell a product how do you sell a coaching program lots of different ways of doing it now during lockdown one thing that we had to do was go online because previously i was getting clients offline i was speaking at events going to networking events that's how we were getting people into my business of course that will change so it forced me to go online so we learned how to build out sales funnels we learned how to do youtube videos but we had a mentor and unfortunately we just didn't get the results we were just not getting traction and we didn't know what it was we was paying a lot of money for it i got to the point where i was like this is costing us more money we're not getting back from it uh we only had one client for our youtube channel i've like done but i realized you've got the secret sauce you're doing something right maybe it's something i don't know so when i came back in uh and got your mbt course you know it was really the problem i had in my business lead generation like especially online so coming in having tried things that didn't work that we know can work and not having the secret sauce was the pain point for me so once we came into tengah you know there's a lot of stuff that you do around mindset how to think what to do you know it's it's great content there but what you actually did and i think this is your skill set is you can break things down into fine distinction so someone might look at the youtube video and go wow this is great it looks right how's it going viable but until you break down the key components and understand why you're doing what you're doing when you're doing it and how you're saying you have no idea of how impactful that stuff is you know it's like right now i'm looking at the screen right i'm just looking at the screen where i see the screen i can't see the components inside of behind the screen that are working so what was like really valuable for me it was almost like a hallelujah moment was that i'd gone through the mbt court so the the ten game course i then started to learn all the small distinctions that were the things that were stopping us from succeeding the things that were causing us to fail yeah how you put your youtube videos together how to do the seo how to structure the language now i've got a background in nlp so i'm familiar with language and language patterns it's like ah there's a great language pattern there's a great lag here's why you're saying this at this point now when i first watched your videos i was i wasn't picking up the language patterns i was like oh this is what he says this is what he does i was getting so consumed with the content once you broke it down step by step by step i was like wow this stuff is freaking awesome yeah because what you did is you unpacked the secret so the the secret sauce the code of what you need to say and then you taught it in such a way that was step by step by step a kid could learn it so we've just taken that stuff we put into practice so we've taken the formula for seo what to do we're taking a formula for how to structure the videos we've done two videos so far so in the last two weeks we've shot two videos released and we're getting seven times more views than what we did previously i love that and the channel hasn't even got any we haven't even got any traction yet because we haven't put a video out for nine months yeah so we get seven times more traction we're getting way more subscribers we're getting way more comments and also the way we structure the videos they're way more attractive yeah yeah and not not to cut you off either but there's there's one point i want to make very clear because i know what probably a lot of the viewers watching this are going to be thinking they're going to be sitting there thinking so they're going to be sitting there thinking so consciously so casey is it that you're helping us as men and you're helping us with dating or is it that you're just making these videos structured so people watch and this is all a ploy of getting views and whatnot and i need to make something very clear with that so the fact is that i believe fully 100 percent that if a person has a message to share in a message to convey it's your duty to figure out the best way to convey that message to as many as people as possible so for those of you who maybe the dating content i've produced or the masculinity self-help self-improvement content i produce has impacted your life in the correct way the reason why you were even able to find me you know or now you know someone like yourself for example in the business world or whatnot or the stuff that you do with helping people buy or sell businesses and stuff like that the reason that people are able to actually find out and hear that good stuff is because of the behind the scenes things that it takes to actually be seen you would not believe how many people out there you know it's not that they're bad content creators bad business people bad xyz it's the fact that just nobody even knows they exist they can't even be seen because they don't know what to do and they don't know how to get the eyeballs and the publicity that they're actually wanting and that they're needing to grow so i just want to make that clear it's like is it is it all tactics to get views absolutely not you still have to be an expert in your industry like myself i refined every single process within masculine behavioral techniques the masculinity blueprint accelerator to get guys good results with their dating lives and because of that i had to do even extra work in the background to crack the code to actually getting my message out to the world and i think that it's it's so important because if you don't do that piece you're never going to be able to actually speak to the people you want because they won't even be able to find you or hear about you you know so i think that that's an icky part of content creation that people don't like to address and it's a needed piece because i think viewers then get the idea they'll go well is this supposed to be out there so it's viral and so it's seen or is this person actually trying to help with the topic that they're discussing and the truth is that it's both and it has to be both you know what i mean yeah i i totally agree with you and i think the thing is like you're very passionate about what you teach i'm the same with what i do and there's there's a mission behind it and again okay i've been doing what i've been doing for a long time i have my expertise but i think everyone has got their own expertise it's just a case of finding it right one of my previous mentors said something that was really helpful he said you only need to be one or two steps ahead of someone to be able to help them because it's don't it's not getting them to the top of the mountain it's helping to take one step at a time right you know step ahead of them is great but i also want to say that i think that one of the things i like about is it's a holistic approach to life it's a holistic approach to being a top one percent man right that's what it's really about it's about getting your personal life sorted out your dating getting your health sorted out with you know physical you know physical helps without your body sort of that it's about getting your mindsets with that it's about getting your business without backing your purpose that's better sorted out so it's a very holistic approach i think it's everything that one needs to be able to be you know to kind of be fulfilled as a man and to be that top shelf man that you want to be right exactly so let me ask you this you you came in to my videos with you know masculinity content dating content self-help content and by the end of it not only did you get help with that but you came out by increasing your life success within your career and within your business one of the hardest messages i've found to convey is to teach people how their personal life or their business life is also interlinked with their dating life and how virtually every single piece of the puzzle is interlinked together can you maybe describe in your own words how each piece impacts the whole whether that be your dating life in synergy with business or how they're related in general yeah absolutely i think you know um how you doing how you do anything say how do everything's how you do anything right so some of the kind of attitudes and the behaviors that you might have in your personal life will transpose into your business life so again if you're going to be in a situation where you haven't got discipline and you're not going to get up in the morning you're not going to go to the gym that discipline needs to be applied in business also the other thing i think is really important this is something i teach a lot to my students is the people that you've got around you will have an impact on you so your peer group is super important the people that are close to you are super informed because they'll either help you to to step up or they'll drag you back down but if you're in a situation where you got your dating life sorted out you know a good relationship will help you to go forward a bad relationship will drag you down especially if there's any stress overwhelmed toxicity all that stuff like just grabs your attention and it distracts you from your purpose so i think that you know from from a personal level me personally you know when i've had challenges on a personal level it always affects my business so if you get your personal life sorted out then your business life will be sorted out so one of those that's kind of one of the things that sort of knew but going through nba team going into 10 game it's something that really hits it home get your personal stuff sorted out so everything's peaceful at home everything's worked well for you and then everything in your business life will be easier yeah yeah what were the biggest profound moments that you found through the services and mentorship that i've produced like was there anything game changing where you're like oh now i have the missing link to something or i mean i'm sure there was a lot of little aha moments but was there anything big that you really took away from your experience there was there was several there were several just trying to recount them all but there were several i think one of the things that was really um a lot of this stuff for me was mindset there was lots of mindset shifts that i had so understanding the the dating stuff that was really helpful because of some of the condition that we've got you know i studied a lot of evolutionary psychology so i kind of understand a lot of the stuff that you're teaching and also it makes perfect sense to me however the world has got a different view so you know when you when you come away from that world narrative and you come back to the truth and what works you come back to being more masculine you come back to being more leading you can embrace that side of yourself you know we've got these masculine instincts and traits in us that can sometimes be conditioned out of us so that just kind of got me back into just being who i am and just accepting this is how i'm supposed to be you know i'm a man this is what i'm like i'm a leader there's parts of my characteristic character that's bold and that's okay and when you get dampened by other people for whatever reason it's about them it's their not about you so that helped me to just like get that stuff out of the way and just clear that stuff so it wasn't something that was going to obstruct me the second thing is we're not taught how to be top shelf men we're not taught how to be top of our game so of course in the business world and of course my company's called reaching excellence i've been in personal development for a long time i've always wanted to ascend and ascend and ascend in the send and keep opening up so that's part of who i am as part of my identity so one of the things that i saw very quickly and i saw this probably from a psychological point of view is that the mindset shifts in the stuff that you're teaching will help someone to elevate as long as they do the work and do the steps if you if you follow this here this will lay the foundation for you to come over here so i could see the structure behind what he was teaching so coming back to your question there was a lot of mindset shifts that i had around dating that changed my mindset around data personal health and and like fitness there was a lot of stuff i decided to do got back in the gym up my kind of um health became more important to me yeah bring finances in place you know taking my business to that next level but then going beyond that one of the things that was really important for me is it redefined what my mission and purpose was i've always been in the business of helping people it's part of my spiritual values as well i always want to help people i've got this belief that if you can leave people in a better place than when you found them then you've done good so i want to educate people inspire people but i actually what you what i learned from 10 games actually that took that to a whole nother level so that that kind of made me think about playing a much much bigger game so instead of just working in the kind of small environment that i'm working in and being in my kind of uh my peer groups i just thought let's take this to another level so instead of just being in the real estate group that i was in in the uk i've been known then i've got expert status i've been there for like 10 12 years i'm now moving into the business buying space and therefore hang on a second instead of just talking at like small events let me talk at a big event so i'm now talking a big exhibition center in london that's about 20 000 people gonna be going through there so it's a few hundred people in the audience it's going to be filmed nice i'd have a mindset shift to do that and then the next thing is i'm actually going international so i'm going to be going and doing a talk over monaco in a little while this is all because of the mindset shifts i've had inside of both nbt and in nintendo so it's helped me to kind of he succeeded my expectations let's just say that it's makes my expectations yeah i think if someone's watching this and you are somebody serious about living your best life um for me i think the course is worth 10 times what i paid for it that's what i i believe because that's the value that i've got and when i look at this from a business point of view where this is going to take my business it's going to kind of quadruple my business in sales okay and that's worth a lot more to me than what i invested with you but it's not just that that's that's one way of quantifying it how it's changed me in terms of my mindset and also it's up the quality of my life you can't put a price on that right you know how i feel how i think what i'm doing it's like a level up in happiness you can't put a price on that so i've had so many shifts in terms of mbt and 10 game um you know there's times i've messaged you going hey look this stuff is i'm geeking out because of the content you're teaching you know some of the backhand stuff that we're doing yeah that's been like for me there's been several big shifts that i've had that's massively helpful yeah man that's so awesome i'm so happy for you so now that you're you're learning all of this and you've became this new man like what's what's next for you and what's your what's your end goal or what is it that you're trying to do like do you haven't do you have an end goal are you just living your purpose or like what's next yeah you know one of the things that that happened to me which was kind of in thailand when i got into it happened around the time that i got involved with nbt intent was you know i had a birthday before christmas so you know this was just a few a few weeks ago okay and i turned 47 and one of the things i was doing was reflecting on my life now the same time i got covered i've got covered really bad i mean i was so sick i'm normally as fit as a fiddle and i was self-isolating for three weeks i didn't go and go out my birthday i didn't get to see anyone i did see my kids it was probably the bleakest christmas i've ever had yeah sometimes when you have those situations you start to re-evaluate what you want from life and for me because i've got another year older i'm starting to realize just how precious life is and i'm also reminded my father passed away about a year and a half ago so he worked his backside off until he was 65. he retired for a couple of years he didn't know what to do himself but he was a lost soul he decided to go back to his home country he was out there for six months he felt really ill and we couldn't fly him back to the uk because kobe flight was stopped he lasted another three months he passed away he couldn't see him i couldn't bury him it was pretty pretty tough emotionally but the hardest and realizing that yeah the hardest thing was realizing that he only had nine months of his life to live and that me was like a big kick in the backside to say live your best life live your best life now so that was when i kind of got into the mbt and also learning a lot of this stuff and then one of the things i did as we go through your 10 game courses you start to get very clear emission purpose ones so on a selfish level my mission and purpose is to build wealth so i can live my dream so i can live every day like it's you know the last day i've got and i can really save the life because i think we take life for granted we take our mortality with granted right yeah of course you're a young guy you've got plenty more time than what i have right but i don't know how much time i've got left yeah so it doesn't mean i'm gonna die tomorrow but it's like we'll take it for granted that we're gonna be healthy we take it for granted in 10 15 years we can climb a mountain and do all those things that we do because health can just naturally decline so i made that decision my mission became i want to build wealth so i can live my dream but then also i want to serve other people i want to help other people to build wealth so they can live their dream whatever that is for them yeah because a lot of time when we're not living our best life or we're not like living life how we want to we're suffering okay we're suffering but then also if you decide to become an entrepreneur you go through that learning curve that's not an easy journey so you suffer twice yeah you suffer because you're not happy with your life and you suffer because you go through that journey but if you've got a big enough reason why then that will drive you through so my purpose is really to help as many people as i can to build wealth and to live their dream and that's what i'm doing now when i came into mbt you know i was thinking okay i'm gonna buy a few companies i'll probably make a meal a year that'd be nice and comfortable for me i can sit back and retire and i can go off into the sunset but actually i realized i was playing two smaller games so the bigger goal for me is to form a group of companies which i'm doing right now we've got four acquisitions going through that group of companies can be left about three million pounds a year in profit and that's including my coaching business but i think why stop at three meal so the goal is to get to 10 mil which is going to be during the next sort of two years yeah then within a five period i'm gonna take that to a hundred mil now that might sound like it's crazy busy big numbers but when you start looking at big companies there's companies that turn over 10 or 20 million pounds and the process of buying a company if you buy a company that makes a hundred thousand pounds versus whatever it takes 20 mil the process is the same it's just a little bit more complicated because it takes a little longer there's a few more notes yeah how did i get this mindset shift well it was just being an mbt and also being in 10 game i just thought hang on what's why should i limit myself let's take this to another level now do i need that kind of money to live on not really i could be quite comfortable with a lot less but i believe that money is an amplifier you know if someone's an they'll just be a bigger with money but if someone's going apart they've got values they've got good things that they want to do for the world which i believe i am then there's more that i'll do with more money i can serve more people i can live my best life my loved ones will live their best life and then my community the people around me i can support them i can give to charity i can uh you know contribute and donate to where the causes and then you know i get to the end of my life and look back i think i can say to myself i did my best for myself i did my best my family and i did the best for the world so i'm happy and content with that wow i love that yeah it's so true too the the difference between a big goal and a small goal is usually the same amount of work it's just about like assuming that you actually can do it and believing that you can do it and usually it's the same it's the same process it's usually i mean it can be a bit more of an energy output but you're if you're going to do it you might as well do it big you know what i mean totally and when we look you know when we look at what we've got going on right now the difference is perhaps ten percent more energy and effort yeah so if we're looking at a a small company that makes a hundred thousand a year versus a company works a million they're worth a million a year it's 10 more it's so small for the reward when you look at the reward the effort you've got to put in for the extra reward it's way easier with a bigger deal than doing 10 smaller deals to make the same money yeah exactly that's so true well cool man so where can where can my guys find you i mean i'll put your links below as far as your reaching excellence channel is your channel branded under reaching excellence or is it under your your personal name it's it's brand new under reaching x and so you can find me on my channel uh you find me on social media so if you look for reaching excellence on facebook you'll find a facebook page there you'll find me on linkedin under the acta calm you'll also find me on instagram as well so that's where they can go and find me and of course we've got our website the reaching exits website so if you go and just look for routingxes.com you'll find me there awesome solid well hey man thank you so much for this interview i it was it's honestly been so awesome to see your journey through mbt and 10 game and just your overall development in such a short period of time this few months has been crazy so i think it's a big motivating factor and a big you know ambition chaser for somebody who sees this you know what i mean like it's it's motivation that it is possible so absolutely i'm happy for me but you know what credit to you because it's you put this together and you teach in such a way that makes it easy step by step to do so thank you thank you for producing what you produced and thanks for helping us what i've had from you yeah absolutely man you
2022-03-01 19:59
