Martha, Fix My Business: Watch a 1:1 in Progress (Episode 2)
today we are going to be doing a one-on-one again so this is gonna be every tuesday we're going to be doing an episode of martha fix my business and so i have tabitha here with me today and we're gonna be going over tabitha's business uh at the very beginning she's going to let us know what her business is and then she's going to let us know any sort of sticking points that she's having in her business we're going to drill down and shake some stuff loose so without any further ado let's go ahead and get at it so tabitha tell us about and if you see me looking down i'm not ignoring tabitha i am taking notes because that is what i do uh feverishly all the time when i'm doing one-on-ones so um tabitha what tell us about your business okay so i'm a holistic nutritionist and my husband is becoming a personal trainer because we have two kids that are in competitive sports we have a daughter who's a competitive dancer and we have a son who's a competitive tennis player and they are getting to the point in their sports now where their to the level requires a lot of travel okay so we have a business currently where we have to be here to make it run and we want to transition into having a fitness and nutrition business that we can do mobily from anywhere while we support our kids in their activities okay so what are you uh where are the sticking points right now that you're experiencing the sticking point for me is getting out of how do we transition from we have to be here to do the business to mobile like i don't know how to make all those moving pieces and parts work and what would that even look like like what would we offer how would we offer it well what are you doing in the be here model uh home remodeling and building solid wood custom dog kennels so that's not at all holistic nutritionist or national trainer now we want to transition into this a hundred percent so that we can travel with our kids and not one of us have to stay here yeah okay um and so what from the holistic nutritionist i love i you know i love a good family brand i love that um so from holistic nutritionist and personal trainer what are you envisioning as the brand and as as the deliverables there well our brand is phoenix fitness and nutrition we love everything marvel and superheroes so phoenix rising from the ashes was just a perfect fit because we want to help families restore their health naturally through nutrition and through fitness but especially families that have kids that are in sports and activities don't always take into consideration how strenuous those activities are for them and that they need extra nutrients extra vitamins antioxidants all of those things to keep going especially if they're in school we home school and a lot of people have kids in football volleyball soccer all the school activities but they still have to go to a full day of school and then have practice and then have games and how strenuous that is for them and we just want families to come together and exercise and eat right as a unit as a cohesive unit but i have no idea how to do that like i think it's pretty easy i think it's pretty easy honestly uh it's first of all you're speaking to there are so many parents that are in your boat not just not necessarily where they have both kids that are you know traveling with competitive sports but they're at least traveling with one kid with competitive sports and i think once you start adding travel into um any family's daily life you start adding fast food and you start adding some different things that are like they don't necessarily want to be doing that but they feel like they have to because they have to eat something and so um from the perspective of you know how to do this in a mobile way versus you know having to be home i think it's very easy i think you literally show people what you're doing well you show what and why right so you show them what you're doing in order to be able to um travel and still eat well and still keep the kids nourished and then even whenever you're home and they're doing practice and stuff like that you're showing them what you're using to supplement their natural diet so maybe even share the diet with them i think we've talked about that before so you you share like a diet weren't you going to do like a meal plan or something yes and then i decided if i do that and we're traveling then my clients won't have a proper meal plan for the week because we might be on the road doing something completely different and so i got hung up in that aspect of it so maybe i'm overthinking it i think i mean i think you're not thinking far enough into it i think when i think what people really need is they need help meal planning when they're traveling i think that's actually the thing so to be able to sustain your normal lifestyle even while travel i mean shoot i need meal plan planning while traveling let's be realistic like i get room service and stuff like that whenever i'm traveling and it's not necessarily because i want to it's because i i don't feel like i have any other options but if there were other options that's i i think the thing that it's it's almost like and everybody is this way and i know that because i'm this way too whenever we travel everything goes out the window it's like all normal life goes out the window and it's just like you just get by and while traveling sometimes is fun and that sort of thing really so far as like your normal schedule and things like that you're kind of just flying by the seat of your pants and you're just getting by and so what what you're doing right now is you're saying okay well i'm able to support these people whenever i'm home but whenever i'm traveling you know fly by to see your pants just getting by that sort of thing but what if you leaned into that what if you leaned into the but what if what if i could make it normal to be to be traveling what if the traveling could be its own set of normal and then home is its own set of normal does that make sense you can systematize the the travel and then you take a lot of anxiety off of everybody quite frankly what does that sound like to you um i think i'd have to really sit down and look through it because when we travel and we travel as a family we usually do like an airbnb because we want a kitchen right that is our main goal when we travel is we want to make sure we have a kitchen so that we can prepare our own meals and not have to eat or rely on the hotel restaurant or you know restaurants around because my daughter my youngest daughter tends to be more of a vegan and then of course my husband and son are more of the carnivores in the family and so trying to make sure everybody has proper meals in a restaurant doesn't always work yeah right so then one year one of your things that you teach people is how to get the best airbnb so that's the very first step how to be able to get a an inexpensive or the most cost efficient airbnb that gives you exactly what you need make sure it's by a grocery store maybe you know like uh i know before we had talked about instacart you know maybe even showing them how to be able to pick things up via instacart and just get it delivered to them um but that's maybe that's the very first step of what you teach them and so it's creating home away from home so you don't have that sort of flying by the seat of your pants scenario and and i i honestly think that thing that and this is typically with our businesses guys like everybody that's watching i think that the thing that you're thinking is the block or is the problem is the thing you need to lean into because it's everybody's block and it's everybody's problem and that's why it needs to be leaned into by somebody it needs to be made easier by somebody that's that's kind of the whole point here okay yeah i just like totally froze up on that like how am i supposed to do this how do you do it how do you i mean you document right you document what you do whenever you go away so this is just like anything right like with anything that we're creating you you create the plan in the system based on what you do and so you make sure that your kids are nourished and things like that you have these supplements that you use you get an airbnb you get groceries sent to the house you make sure that the house that you're getting has x y and z in the kitchen you know like there there are things that that people don't think to even do they're kind of just in emergency mode oh my gosh find this place but there's i mean that's that's all that you do are you are you overthinking it i think so okay because it's not difficult at all it's just i can't do something like this because i don't do that you know i don't have kids that are um in competitive sports and we're traveling for competitive sports but that's the whole in that you have with that community and with that audience is that you literally have kids that are in that position you're traveling for that reason so naturally that's bat signal and people are like oh she's going through what i'm going through cool she can be able to help that's the whole point of bat signal right and so you you put that bat signal out they come to you and then you can help them do this thing that they're all doing as well and maybe you can help them do it better that's the whole that's the whole thing here that's how you build a brand around all of this stuff and then all you do is you add in these extra things so um your husband's doing uh he's uh getting trained for a personal trainer right correct and so or getting certified um then he can just add into that so in your community in your group where you're um serving these parents and stuff i mean maybe you have dads that are wanting to get rid of their dad bod you know or whatever people are calling it these days but that's you're serving your people in different ways and that's the awesome part of a family brand is that you know you have your like let's look at our brand mike does um like youtube and he'll mike is a trends guy so mike will look at trends he will look at numbers he will look at data he will look at forward facing info and data right and so that's whenever he has to come on and do a live because i'm somewhere else he's giving that information so he doesn't try to sit here and do what i do he does what he does really well which compliments and so that's the same with your husband like you support your people which are families so parents of kids that are in competitive sports once you really hone down into that focus you're going to realize you can help them in so many different ways and that will be from the holistic nutrition standpoint and not all of them will necessarily want that but who gives a rip some of them will want that that's the whole thing is like we support all of our people not all of our people are gonna want everything that we're doing but we're supporting our people in the way that we know that they need to be supported and if they jump in they jump in and if not no big deal yeah i think what i was doing and i'm sure this happens all the time is i was trying to make a business that was so complicated and outside of something that i already do it does happen all the time that's why i love talking to people because it does we we naturally i think as a human like we naturally think that the thing that's gonna make us successful is over here and we have to reach for it and the real like the reality is that the thing that's going to make us successful is the thing we do every single day already but we just don't realize what because nature that's it it's precisely it yeah i just do it i don't think about it because it's so easy in second nature yes yeah you i hope you just blew some people's minds because that's prop melanie just said light bulb for me too there it is that's what this is truly it it's we do it's the thing your bat signal guys is the thing that you do every single day and you don't realize how valuable it is because you do it every day and because you do it every day you only know your own experience and you imagine that because you do it every day everybody else already knows this stuff and it's not true it's not true yes that's exactly and trying to figure out the delivery mode yeah like what's the best way to deliver it is it on youtube is it on facebook is it in classes is it pdfs like how do i get the information out there it's the hbr method and you're in hbr so top of funnel is going to be your social media youtube um stuff like that go ahead and send an email through hbr and they'll go through i'm not going to go through the whole method here because this is public yeah but um uh yeah it's the hbr method it's the whole there's a whole um down to be able to break all of that up but uh workshops definitely great uh people are starving for in-person workshops so if you can do like local work workshops that's cool and then also online workshops obviously i do those all the time and then you know you have your your actual programs too so whenever you feel the need to develop like a full-on program like your meat loaf is what i call it right um whenever you decide to develop your full-on program then there's that and then that's sort of like an evergreen thing but uh yeah it's first just the first thing that anybody needs to do in this capacity is you need to determine okay where are they right now where are your people right now they're probably chaotically traveling and eating mcdonald's and hating themselves for it afterward right and then uh and then where do they want to be they want to be sustainable they want to still be healthy what they want their kids to feel good they don't want to feel guilty about what they feed their kids while while they're traveling right um and and then so you go from where they are to where they want to be and you show them all the in between and so you document what the in between looks like the different steps and the uh and once that's documented you decide what you want to do with that content and that's where that's um that's your very first step so anybody that's watching this and that isn't in any of my stuff this is that's your very first step once you know who your people are and what you're gonna give them okay yeah and i would have never thought to add in trying to find a place to stay and you break it all the way down break it down now my head's just spinning because i'm going oh we have to buy gear all the time we have to buy equipment all the time and how do i pack all of that and what do i use like there's so much break it down to an option most granular meta level break it down all the way imagine somebody is um you know they're getting ready to go on a trip they haven't done anything in order to go on the trip you start from there and then start documenting like for your next trip document what you're doing as you do it and now you know you know what that looks like and why because that's gonna be your module right that's gonna be a lesson okay yeah i would have never thought of that yeah that's what people want they want everybody just wants a hand to hold there's nothing wrong with that there's plenty of hands to hold out there but they they just want a hand to hold to show them here's how you get through this part here's how you do this thing and and yeah so you got and you may even i would have never you can i mean you can cross my mind you even can throw like affiliate stuff in there obviously because um maybe you have things that you travel with you know like maybe you have certain things that you travel with that you would not do life without um traveling because you know the airbnb isn't gonna have this thing so you make sure that you bring it with you and then you just have your affiliate link for that thing like it's just so it's all encompassing you can put three streams in one just just through teaching that stuff yeah yeah okay yeah that helped i totally yeah i was just being yeah like you said i was thinking so small that i was just focused on this one thing like this i wasn't even looking at all of it yeah that's what and that's why i asked you i was like this is so this is a weird question i'm just going to ask you you're just overthinking this right now because yeah this is like a pretty simple and you can you most people do do that like i said there's nothing wrong with you for doing that it's most people do that but um but yeah well do you feel like you're gonna get off this call and start just writing feverishly yeah because my 11 year old my 11 year old daughter is a nutrition geek too and she loves to cook and so we do a lot together and so i already started about trying to incorporate her into that side of it because a lot of times if kids see kids doing things then they will want to do what they do absolutely that's a great thing for um uh we'll make videos do videos of that but that's some good youtube content as well yeah you'll have to tag it as a child is in the video because youtube is very protective of children which is great um i think whenever she's over 12 i can't remember what the age is you won't have to tag that anymore but um but yeah it's that's great because then you'll have kids actually watching that so you may want to whenever you're doing those videos make sure you've got some like funny stuff going on leave the bloopers in or um even have somebody do the editing for you so they can add funny things in whenever there's goofy stuff that happens whenever they watch it they can add some sound effects and stuff like that that's great for youtube especially when there's kids in the video that's great for watchability and re-watchability for kids um but yeah that's that's gonna be a lot of fun that's cool and have it all come back like the the call to action is always to um either join the group or go into you know like whatever um whatever freebie you have you know those are your calls to action from the youtube okay yeah because she's already and i was already thinking affiliate links for that because we have so much kitchen equipment that's it that's it it all gets easy it all gets easy heck yeah okay yeah that helped me awesome well cool that was good talking to you this morning tabitha thank you you got it yeah it's always an easy call when you can get on and go okay you're just overthinking this i know i was like this is easy all right well easy tuesday for martha um today yeah right everything got easy uh for anybody that's like oh my gosh i need a one-on-one because i imagine a lot of people after this think that we've got these booked for like a year so we don't need any of these but if you want to schedule a one-on-one you can go to with martha.com you can either schedule one with me if you want to um and i think it's just under one on one um or you can go under business strategist and you can schedule a one-on-one with my business strategist they're able to help you just like i do i have trained them to be able to do so um costs a little bit less to work with them than it does with me obviously so um thank you tabitha for coming on this morning i appreciate you thank you i appreciate it oh man well everybody you have a great day i will see you all later bye
2022-02-25 21:31
